The books in the LRC are arranged by topic using Library of Congress classification system. Here are a few call number ranges to explore:
HB 74.5 - 172.5 Economics
HB 615 Entrepreneurship
HD 30.28 Strategic Management
HF 1009.5 International MKTG
HF 5415 - 5438.4 Marketing
For Subject searches using the Worldcat Discover, try:
To do Keyword searches, you can either use add terms or use phrases.
Searching for [Tourism management]?
Test out [tourism AND management] or ["tourism management"] as searches and see what you can find.
The Marketing Management Program deals with how businesses create value for customers. it studies the process by which Marketing builds on a thorough understanding of buyer behavior to create value. The course offers a 360-degree view of business administration from product management, research, sales, to product distribution. Ultimately, students become versatile in this industry as course activities cover consumer behavior, advertising, international and digital marketing, and financial concepts.
This subject guide gathers in one place carefully evaluated and selected resources on Marketing Management available and accessible at the LRC and its subscribed databases. Books (both print and electronic) are categorized per course; while journals, magazines, and online databases are recommended for the entire Marketing Management program.