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Business Administration: Home

Your Subject Librarian

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Warren Victor
Contact:
Learning Resource Center
De La Salle-College of Saint Benilde Antipolo, Campus
8 Sen L.Sumulong, Circumferencial Road, San Jose, Antipolo City 1870
8667-1300 loc 7481

Searching Tips

The books in the LRC are arranged by topic using Library of Congress classification system. Here are a few call number ranges to explore:

HB 74.5 - 172.5      Economics
HB 615                   Entrepreneurship 
HD 30.28                Strategic Management
HF 1009.5              International MKTG
HF 5415 - 5438.4   Marketing

 

For Subject searches using the Worldcat Discover, try:

 

To do Keyword searches, you can either use add terms or use phrases.

Searching for [Tourism management]?

Test out [tourism AND management] or ["tourism management"] as searches and see what you can find.

Looking for more resources? Search using our WorldCat Discovery!

Video Tutorial

Marketing Management

 

The Marketing Management Program deals with how businesses create value for customers. it studies the process by which Marketing builds on a thorough understanding of buyer behavior to create value. The course offers a 360-degree view of business administration from product management, research, sales, to product distribution. Ultimately, students become versatile in this industry as course activities cover consumer behavior, advertising, international and digital marketing, and financial concepts.

This subject guide gathers in one place carefully evaluated and selected resources on Marketing Management available and accessible at the LRC and its subscribed databases. Books (both print and electronic) are categorized per course; while journals, magazines, and online databases are recommended for the entire Marketing Management program.

LEADMGT Leadership and Management

ASEANST Asean Studies

ADVOFFC Advanced Office Applications

PEP-MGT People Management

SUSTENT Social Entrepreneurship, Responsibility  and Sustainability

PRCSTRA Pricing  Strategy

CRITHNK Critical and Creative Thinking

BUSIACC Business Accounting

APPMKTG Applied Marketing

ACCMANA Managerial Accounting

OPTNMGT Operations & Production Management (TQM)

PROMANA Product Management

DISMANA Distribution Management

CONSUBE Consumer Behavior

BUSECON Business Economics

MANSTRA Strategic Management

ADRTSG Advertising

MARPROJ Marketing Project

ECOMMKT E-Commerce & Internet Marketing

PRACTM1 Marketing Management Practicum 1 & 2

MARPRAC Marketing Practice

FEASIBS Feasibility Studies

BINTAXA Business and Income Taxation

SALESMA Sales Management

MANMARK Marketing Management