The books in the CLR are arranged by topic using Library of Congress classification system. Here are a few call number ranges to explore:
International Business
HD 62.2-62.8 Management of special enterprises
HF 5001-6182 Business
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The Master in International Business is a pioneering and the only graduate program in international business in the Philippines that provides students with a solid preparation in the strategic and operational management of business in the context of international and global market. It is the appropriate graduate program for businessmen and professional managers who either want to expand their operations outside the Philippines or be more competitive in the international or global market.
This subject guide gathers in one place carefully evaluated and selected resources on Master in International Business Program available and accessible at the CLR and its subscribed databases. Books (both print and electronic) are categorized per course; while journals, magazines, online databases are recommended for the entire Master in International Business program.
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In this course, you will analyze business problems and use scientific research as a problem solving tool. You will learn and apply the appropriate research design, research statistics, and the use of computer to analyze data. From the analyze data, you will interpret findings and draw new insights to solve business problems.
In this course, you will analyze business problems and use scientific research as a problem solving tool. You will learn and apply the appropriate research design, research statistics, and the use of computer to analyze data. From the analyze data, you will interpret findings and draw new insights to solve business problems.
Business research methods
by
"Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies enable students to relate with the context and thus grasp concepts effectively. Keeping in mind the developments in the subject area and necessary feedback from the users of this book, the latest edition has been extensively revised to include the necessary updates. The revision has been carried out in three ways: (i) by adding a few topics in existing chapters, (ii) by restructuring chapters pertaining to multivariate techniques, and (iii) by including a new chapter - Chapter 20: Confirmatory Factor Analysis, Structural Equation Modelling and Path Analysis."
Benildean-Lasallian Spirituality in the Workplace
This course will introduce you to the Benildean-Lasallian philosophy, work ethics, and management style. You will be exposed to some transformative experiences which could help you become true Benildean-Lasallian professionals who integrate Gospel perspectives and values into the conduct of your daily lives.
Animo La Salle 2011 : living the Lasallian spirit in the Philippines today
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Big in God's eyes : life of Saint Benilde
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Brother Benilde Romançon, FSC : the teacher saint
by
Frère : De La Salle : patron saint of teachers
by
A graphic novel adaptation of the animated film on the life and legacy of St. John Baptist De La Salle.
The work is yours : the life of Saint John Baptist de La Salle
by
Benildean-Lasallian Spirituality in the Workplace
This course will introduce you to the Benildean-Lasallian philosophy, work ethics, and management style. You will be exposed to some transformative experiences which could help you become true Benildean-Lasallian professionals who integrate Gospel perspectives and values into the conduct of your daily lives.
This course will enable you to have an overview on digital and mobile marketing. The coverage of this course will be based on all major digital platforms including mobile, social media and search engines. You will explore on the effectiveness an the ways of different online vehicles such as emailing, mobile texting, youtube, linkedin, facebook, twitter, paid and organic search, and many more new available online venues. A fundamental financial goal will revolve around how shareholder value would be increased through digital and mobile media.
Digital Marketing : integrating strategy and tactics with values
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Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders - executives, instructors, owners, entrepreneurs, managers, students - at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at ira@entwinedigital.com.
M : marketing
by
"M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"--
This course will enable you to have an overview on digital and mobile marketing. The coverage of this course will be based on all major digital platforms including mobile, social media and search engines. You will explore on the effectiveness an the ways of different online vehicles such as emailing, mobile texting, youtube, linkedin, facebook, twitter, paid and organic search, and many more new available online venues. A fundamental financial goal will revolve around how shareholder value would be increased through digital and mobile media.
In this course, you will learn how to interface with accounting and finance department, understand how firms meet their financial objectives utilizing financial decision-making. This course will also provide you skills in using financial tools and techniques, which you can use to help firms maximize value by improving decisions relating to capital budgeting, capital structure, and working capital management. Moreover, you will have the chance to explore a number of related topics, including multinational financial management, risk management, mergers and acquisition.
Essentials of financial management
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Philippine National Standard : risk management - guidelines : PNS ISO 31000:2018
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"This document is for use by people who create and protect value in organizations by managing risks, making decisions, setting and achieving objectives and improving performance."--Introduction
In this course, you will learn how to interface with accounting and finance department, understand how firms meet their financial objectives utilizing financial decision-making. This course will also provide you skills in using financial tools and techniques, which you can use to help firms maximize value by improving decisions relating to capital budgeting, capital structure, and working capital management. Moreover, you will have the chance to explore a number of related topics, including multinational financial management, risk management, mergers and acquisition.
Financial management for small businesses : financial statements & present value models
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This book is for those whose financial management focus is on small businesses. For you, we adapt the traditional financial management themes emphasized in corporate financial management courses to meet the needs of small businesses.
This course will enable you to learn some tools necessary to understand how the world economy functions. Discussions related to the economic performance of countries, trading of goods and services across borders, and factors of global production will help you think critically about the going-ons in world economy. This course will also help you understand the effects of the flow of goods and services as well as the varying policies enforced by countries to limit or stimulate such activities.
International business
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International business enterprises
The new economic diplomacy : decision-making and negotiation in international economic relations
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The New Economic Diplomacy explains how states conduct their external economic relations in the 21st century: how they make decisions domestically, how they negotiate internationally and how these processes interact. Although the previous edition, published in 2011, was able to reflect the impact of the financial crisis and the immediate reaction to it, a lot has happened since then, and the atmosphere of economic diplomacy has darkened. To capture the emergence of new trends and the intensification of old ones, the salient features of this new edition are: The advance of China and other emerging powers at the expense of G7 governments, despite some setbacks; Much greater activity in negotiating regional and plurilateral trade agreements, while the multilateral system struggles; The persistence of problems exposed by the financial crisis, notably the long-running euro-zone crisis. The interaction between domestic and external forces: the balance has shifted towards the domestic axis, with international agreement more difficult to achieve. This edition goes further in comparing the practice of different players, to reflect the greater diversity of economic diplomacy. Based on the authors' work in the field of International Political Economy, it is suitable for students interested in the decision-making processes in foreign economic policy, including those studying international relations, government, politics and economics. It will also appeal to politicians, bureaucrats, business people, NGO activists, journalists and the informed public.
This course will enable you to learn some tools necessary to understand how the world economy functions. Discussions related to the economic performance of countries, trading of goods and services across borders, and factors of global production will help you think critically about the going-ons in world economy. This course will also help you understand the effects of the flow of goods and services as well as the varying policies enforced by countries to limit or stimulate such activities.
The Ethics of Global Business
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Provides an original account of international business ethics grounded in cosmopolitan human rights theory Transnational companies (TNCs) operate in a variety of political jurisdictions and legal frameworks. As international trade and foreign direct investment (FDI) continue to increase, TNCs based in industrialized 'home' nations are gaining enormous economic and political influence in developing 'host' nations. Corporations operating internationally, particularly in nations with limited regulatory and enforcement resources, are often free to determine whether they will follow existing laws and guidelines regarding consumer protection, worker safety, and environmental protection. The Ethics of Global Business provides clear and pragmatic guidance for business leaders interested in the ethical conduct of international business. With a cosmopolitan human rights perspective on international business ethics, this comprehensive volume describes modern transnational companies, explains why companies and their leaders are responsible for company policies and practices, and presents a conceptual framework grounded in respect for basic human rights. Arnold addresses a wide range of central topics, such as the role of transnational companies in global justice, the human rights obligations of transnational companies, labor rights in global supply chains, corporate responsibility regarding global climate change, and exploitation and empowerment at the base of the global economic pyramid. Presents and defends a theory of moral legitimacy that views TNCs as agents of justice Offers an alternative ethical conception of CSR that integrates a cosmopolitan human rights perspective Provides critical and ethical analysis of recent United Nations (UN) initiatives on business and human rights including the UN tripartite framework recently approved by the UN Human Rights Council Analyzes current Base of the Pyramid (BoP) strategies Defends minimum standards for working conditions in global supply chains and analyzes wage exploitation in developing nations Demonstrates the need for ethical CSR and morally legitimate BoP business ventures that do not exploit people living in moderate and extreme poverty (MEP) The Ethics of Global Business is essential reading for business leaders, policymakers, scholars, undergraduate and graduate students, and general readers with an interest in business ethics, global justice, human rights, sweatshop ethics, solutions to global poverty, corporate environmental sustainability, and global climate change as related to transnational companies.
Innovative Models to Revive the Global Economy
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The series is aimed at publishing peer-reviewed articles presented at the International Conference on Economics and Social Sciences (ICESS), organized yearly by the Bucharest University of Economic Studies, Romania. Each volume is associated with a particular edition of the conference. ICESS welcomes empirical and theoretical work, especially in the economics, business, finance, and management fields. ADVISORY EDITORIAL COMMITTEE CLODNIȚCHI Roxana, Ph.D., Bucharest University of Economic Studies, Romania SABIE Oana Matilda, Ph.D., Bucharest University of Economic Studies, Romania STATE Olimpia, Ph.D., Bucharest University of Economic Studies, Romania HERȚELIU Claudiu, Ph.D., Bucharest University of Economic Studies, Romania ALBU Nadia, Ph.D., Bucharest University of Economic Studies, Romania STANEF-PUICÃ Roberta Mihaela, Ph.D., Bucharest University of Economic Studies, Romania PÃTÃRLÃGEANU Simona Roxana, Ph.D. Bucharest University of Economic Studies, Romania CÂMPEANU Emilia, Ph.D., Bucharest University of Economic Studies, Romania SIMION Cezar-Petre, Ph.D., Bucharest University of Economic Studies, Romania DUMITRU Ionel, Ph.D., Bucharest University of Economic Studies, Romania PÃUN Cristian Valeriu, Ph.D., Bucharest University of Economic Studies, Romania LAZÃR Valentin, Bucharest University of Economic Studies, Romania EDITORIAL ASSISTANT MANAGER VARGAS Vanesa Mãdãlina, Bucharest University of Economic Studies, Romania Editorial Policy ICESS Instruction for authors ICESS Review process Publication_Ethics_ICESS
Sticky power : global financial networks in the world economy
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"Modern civilization revolves around money. However, money is a paradox. It is nothing more than a representation of and medium for decentralized networks of social trust, but its production is controlled by highly centralized networks of firms, places, and governments, and there is never enough of it to go around. Moreover, given that the creation of money, as credit, is based on expectations, money is at its heart an instrument for human agency to change the future. At the same time, however, the financial systems that produce money are deeply rooted in the past, and perpetuate themselves through history. This book seeks to deepen our understanding of the paradox of money, by introducing a novel conceptual lens--that of Global Financial Networks--to cast new light on the geography, history, politics, and sociology of finance from the middle ages to the global financial crisis and beyond. It shows that the power of finance is inherently "sticky"; with what are generally assumed to be new innovations such as "offshore" finance actually dating back centuries, and the architecture of global financial networks more broadly adapting to the rise and fall of empires and new technologies while changing surprisingly little in their basic character; or at most changing very slowly. A recognition of the mechanics of this durability, it is argued, calls for a new approach to reforming finance which is less reactively focused on regulation, and more proactively focused on building new institutional systems with a long-term "sticky power" of their own"--Publisher's description.
Innovative Models to Revive the Global Economy
by
The series is aimed at publishing peer-reviewed articles presented at the International Conference on Economics and Social Sciences (ICESS), organized yearly by the Bucharest University of Economic Studies, Romania. Each volume is associated with a particular edition of the conference. ICESS welcomes empirical and theoretical work, especially in the economics, business, finance, and management fields. ADVISORY EDITORIAL COMMITTEE CLODNIȚCHI Roxana, Ph.D., Bucharest University of Economic Studies, Romania SABIE Oana Matilda, Ph.D., Bucharest University of Economic Studies, Romania STATE Olimpia, Ph.D., Bucharest University of Economic Studies, Romania HERȚELIU Claudiu, Ph.D., Bucharest University of Economic Studies, Romania ALBU Nadia, Ph.D., Bucharest University of Economic Studies, Romania STANEF-PUICÃ Roberta Mihaela, Ph.D., Bucharest University of Economic Studies, Romania PÃTÃRLÃGEANU Simona Roxana, Ph.D. Bucharest University of Economic Studies, Romania CÂMPEANU Emilia, Ph.D., Bucharest University of Economic Studies, Romania SIMION Cezar-Petre, Ph.D., Bucharest University of Economic Studies, Romania DUMITRU Ionel, Ph.D., Bucharest University of Economic Studies, Romania PÃUN Cristian Valeriu, Ph.D., Bucharest University of Economic Studies, Romania LAZÃR Valentin, Bucharest University of Economic Studies, Romania EDITORIAL ASSISTANT MANAGER VARGAS Vanesa Mãdãlina, Bucharest University of Economic Studies, Romania Editorial Policy ICESS Instruction for authors ICESS Review process Publication_Ethics_ICESS
Strategic management : text and cases
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Key Features: • An innovative six 'I' theoretical framework for strategy has been introduced • A leader or an aspiring leader can get an insight into what is strategy through a quick reading of the material on the side columns • The book focuses on imagination with intention as a conditional precedent for durability of success • Strategy Live: Real examples of crafting and implementing strategy Strategy Stars: The academicians and practitioners who have illuminated strategy • Strategy Show: Introducing ideas-at-work in very chapter, with featuring real business organizations • Strategy Practice: A brief business case at the end of every chapter illustrating a concept • Projects, exercises, questions, models, learning capsules and full-length cases to add to the learning experience. • Inspiring quotes across chapters to trigger the imaginative process Introduction of New Topics: Strategy for Special Situations and Institutions, Strategy for Family Business, Organizational Effectiveness Evaluation, Embedding Environmental and Social Consideration in Strategy have also been added.
Strategic Leadership of Change in Higher Education
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The contributors to this book are all leaders in their field ¿ senior executives who have successfully led pan-university initiatives. Providing examples of bold initiatives and an analysis of their implementation, this book helps the reader reflect on how they might wish to proceed, authentically, in leading and supporting wide-scale change in the future. Each chapter highlights the power of the narrative of change. In particular, this second edition demonstrates a change in considering global factors; it: Uses a case study approach to examine global higher education institutions Reflects the huge change in the global higher education landscape over the past 10 years Reflects on initiatives from the first edition in terms of how they were scaled up and draws on the advantages and disadvantages of each Includes a conclusive ¿Where to Next' section that ensures responsiveness and agility to the rapidly changing landscape and flags up a new paradigm for leadership: E4 leadership (engaging, energised, empowering and engaged). Strategic Leadership of Change in Higher Education is crucial reading for all those involved in leadership and management positions in higher education. With an emphasis on behaviours, alongside passion, ambition and a commitment to shared values as key ingredients to the success of strategic leaders, this book provides expert commentary and global insights. This is a cutting-edge book that will continue to provide higher education leaders and managers with the information necessary to stay ahead of the curve.
Let me walk you through to what this course is all about. The worldwide economy and global competition have grown increasingly important to modern businesses. Large firms usually have physical locations and personnel in multiple nations worldwide. Still, even if geographically based in one or a few countries, many very modest organizations compete globally. Because of the global marketplace, organizational leaders must have a global mindset to be effective in their roles; that is, an understanding of the impact of culture on factors such as work-related values, norms, and expectations, so that cultural differences are an automatic part of leader and organization decision-making.
This course examines the psychological, sociological, and cultural aspects that influence expectations, preferences, and perceived effectiveness of leadership techniques and styles in organizations and workgroups across the world's foremost cultural factors. The course will emphasize the development of students' critical thinking skills as they consider the complexities of these factors' direct, indirect, and interaction effects on leadership in multinational firms that operate globally.
When seeking to lead with a global perspective, students will appreciate the paradoxical necessity for flexibility and consistency. They will also be ready to build a leadership style in their organizations that can achieve appropriate levels of both consistencies (required for perceptions of fairness and predictability) and flexibility across multiple global and cultural situations (necessary for adaptation to cultural and social differences). Students will also learn about the hurdles that expatriate leaders encounter when sent to international assignments outside of their culture. Students will study relevant examples, cases, and discussions throughout the semester that emphasize applying psychological theory and research results from many cultural settings to the practice of leadership functions in global organizations and work circumstances.
Dimensions of national culture relevant for work organizations; research on the differences and similarities of preferred and effective leadership across dimensions of cultural differences; developing a global mindset and global leaders; leading multinational and culturally diverse teams; challenges of expatriate leadership assignments are just a few examples of the course material that this course will cover.
Let me walk you through to what this course is all about. The worldwide economy and global competition have grown increasingly important to modern businesses. Large firms usually have physical locations and personnel in multiple nations worldwide. Still, even if geographically based in one or a few countries, many very modest organizations compete globally. Because of the global marketplace, organizational leaders must have a global mindset to be effective in their roles; that is, an understanding of the impact of culture on factors such as work-related values, norms, and expectations, so that cultural differences are an automatic part of leader and organization decision-making.
This course examines the psychological, sociological, and cultural aspects that influence expectations, preferences, and perceived effectiveness of leadership techniques and styles in organizations and workgroups across the world's foremost cultural factors. The course will emphasize the development of students' critical thinking skills as they consider the complexities of these factors' direct, indirect, and interaction effects on leadership in multinational firms that operate globally.
When seeking to lead with a global perspective, students will appreciate the paradoxical necessity for flexibility and consistency. They will also be ready to build a leadership style in their organizations that can achieve appropriate levels of both consistencies (required for perceptions of fairness and predictability) and flexibility across multiple global and cultural situations (necessary for adaptation to cultural and social differences). Students will also learn about the hurdles that expatriate leaders encounter when sent to international assignments outside of their culture. Students will study relevant examples, cases, and discussions throughout the semester that emphasize applying psychological theory and research results from many cultural settings to the practice of leadership functions in global organizations and work circumstances.
Dimensions of national culture relevant for work organizations; research on the differences and similarities of preferred and effective leadership across dimensions of cultural differences; developing a global mindset and global leaders; leading multinational and culturally diverse teams; challenges of expatriate leadership assignments are just a few examples of the course material that this course will cover.
Managing Global Production and Technology
In this course, you will examine the concepts, processes, and methods of managing operations in both manufacturing and service settings. Today’s competitive market requires companies to use innovative tools and technologies designed to help them work more productively and be more operationally efficient. Current issues such as supply chain strategy, ebusiness, and ERP will be covered.
To stay competitive, progressive companies are now adopting new management approaches, tools and techniques in order to cope-up with recent developments in global trade, utilizing new/ emerging technologies in information, communication, big-data analytics and storage, automation and robotics, artificial intelligence (AI), transportation and logistics etc. It is important that business strategy is properly supported by an appropriate supply-chain (SC) strategy whose effectiveness greatly depends on good planning and execution of its driver-components i.e., production and storage facilities, inventories, transportation, sourcing, information, among others.
Global Production and Technology is a critical component of a company’s supply chain as it defines the proper functioning of its facilities, inventories, and the sourcing of its resource-requirements; and should be managed properly in order to maximize its contribution to the attainment of the company’s strategic-goals that is necessary to compete sustainably.
This course, therefore, will introduce you to 1.) the evolution and rationale of global production technologies and systems; 2.) the essential concepts, principles, frameworks, and tools/ techniques in designing and managing them; 3.) its current state-of-the-art and the new/ emerging technologies; and 4.) proven quality- and productivity-improvement and SC-transformation methodologies; that will provide you with a good head start in mapping-out the most appropriate strategic option for your product, company, principals and/ or clients. Additionally, it will also provide you with a checklist and working knowledge of operational items that are essential in crafting an effective Business Plan.
M : marketing
by
"M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"--
Managing Global Production and Technology
In this course, you will examine the concepts, processes, and methods of managing operations in both manufacturing and service settings. Today’s competitive market requires companies to use innovative tools and technologies designed to help them work more productively and be more operationally efficient. Current issues such as supply chain strategy, ebusiness, and ERP will be covered.
To stay competitive, progressive companies are now adopting new management approaches, tools and techniques in order to cope-up with recent developments in global trade, utilizing new/ emerging technologies in information, communication, big-data analytics and storage, automation and robotics, artificial intelligence (AI), transportation and logistics etc. It is important that business strategy is properly supported by an appropriate supply-chain (SC) strategy whose effectiveness greatly depends on good planning and execution of its driver-components i.e., production and storage facilities, inventories, transportation, sourcing, information, among others.
Global Production and Technology is a critical component of a company’s supply chain as it defines the proper functioning of its facilities, inventories, and the sourcing of its resource-requirements; and should be managed properly in order to maximize its contribution to the attainment of the company’s strategic-goals that is necessary to compete sustainably.
This course, therefore, will introduce you to 1.) the evolution and rationale of global production technologies and systems; 2.) the essential concepts, principles, frameworks, and tools/ techniques in designing and managing them; 3.) its current state-of-the-art and the new/ emerging technologies; and 4.) proven quality- and productivity-improvement and SC-transformation methodologies; that will provide you with a good head start in mapping-out the most appropriate strategic option for your product, company, principals and/ or clients. Additionally, it will also provide you with a checklist and working knowledge of operational items that are essential in crafting an effective Business Plan.
Innovation-Development Detours for Latecomers
by
Many developing countries still face difficulties initiating and sustaining economic development. Such difficulties have been exacerbated by the COVID-19 pandemic, resulting in an increasing divergence between rich and poor countries. One crucial question is whether to follow the trajectories of present-day rich countries or seek out different, new trajectories. Although this is a fundamental question, scholars offering mainstream prescriptions have not sufficiently explored it. Drawing on extensive empirical studies of firms and industries, Innovation and Development Detours for Latecomers proposes an effective alternative to prevailing development thinking. It presents a rich menu of development pathways, including a new role for Schumpeterian states whereby they do not follow the paths of technological development already taken by advanced countries. Rather, they can skip certain stages and even create their own detours thereby leapfrogging advanced countries in both manufacturing and service sectors. This title is also available as Open Access on Cambridge Core.
Innovative Models to Revive the Global Economy
by
The series is aimed at publishing peer-reviewed articles presented at the International Conference on Economics and Social Sciences (ICESS), organized yearly by the Bucharest University of Economic Studies, Romania. Each volume is associated with a particular edition of the conference. ICESS welcomes empirical and theoretical work, especially in the economics, business, finance, and management fields. ADVISORY EDITORIAL COMMITTEE CLODNIȚCHI Roxana, Ph.D., Bucharest University of Economic Studies, Romania SABIE Oana Matilda, Ph.D., Bucharest University of Economic Studies, Romania STATE Olimpia, Ph.D., Bucharest University of Economic Studies, Romania HERȚELIU Claudiu, Ph.D., Bucharest University of Economic Studies, Romania ALBU Nadia, Ph.D., Bucharest University of Economic Studies, Romania STANEF-PUICÃ Roberta Mihaela, Ph.D., Bucharest University of Economic Studies, Romania PÃTÃRLÃGEANU Simona Roxana, Ph.D. Bucharest University of Economic Studies, Romania CÂMPEANU Emilia, Ph.D., Bucharest University of Economic Studies, Romania SIMION Cezar-Petre, Ph.D., Bucharest University of Economic Studies, Romania DUMITRU Ionel, Ph.D., Bucharest University of Economic Studies, Romania PÃUN Cristian Valeriu, Ph.D., Bucharest University of Economic Studies, Romania LAZÃR Valentin, Bucharest University of Economic Studies, Romania EDITORIAL ASSISTANT MANAGER VARGAS Vanesa Mãdãlina, Bucharest University of Economic Studies, Romania Editorial Policy ICESS Instruction for authors ICESS Review process Publication_Ethics_ICESS
International Business
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The third edition of International Business offers an action-focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage of the field, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas. More comprehensive than competing books, International Business includes: Strengthened, expanded global cases, examples, and 'industry' and 'country' mini-cases that give students practical insight into the ways companies actually behave within a competitive, global environment Updated coverage of key trends that impact how international business functions, including the drivers of globalization, e-commerce and the impact of the Internet, and international entrepreneurship New material on technology issues, the impact of the financial crisis, and problems in the EU Expanded discussion of the skills and strategies students need to succeed in today's international business environment, including dynamic capabilities, foreign direct investment, and market entry strategies Also featuring a companion website with a test bank, Powerpoint slides, and instructor's manual, this book is ideal for undergraduate and graduate students and instructors of any international business course.
International business
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An adaptation of International business : competing in the global marketplace, tenth edition by Charles W.L. Hill, published by arrangement with McGraw-Hill Education
Economics for today
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Economics for Today aims to simplify the array of confusing economic analyses and present a straightforward and balanced approach that effectively teaches the application of basic economics principles. Only essential material is included in the book and key concepts are explained in clear and simple terms. The resource provides economic theory backed by real-world applications which students understand and engage with enthusiastically. Written in an engaging and user-friendly manner, the book is designed for non-majors (although can also be used in these courses) with a continued focus on ethics in economics, sustainability and environmental economics, housing stress, development, health, happiness and debt crises. Single semester 'Principles of Economics' units in first year as well as in MBA programs, bridging courses and vocational sector. Students in this discipline often move into professional roles, such as chartered accountant, data analyst, economist, financial risk analyst, statistician, etc., following their studies. The subject area has a gender split of approximately 61% male and 39% female (according to a study by the Department of Education and Training, 2015).
Economics for today
by
Economics for Today aims to simplify the array of confusing economic analyses and present a straightforward and balanced approach that effectively teaches the application of basic economics principles. Only essential material is included in the book and key concepts are explained in clear and simple terms. The resource provides economic theory backed by real-world applications which students understand and engage with enthusiastically. Written in an engaging and user-friendly manner, the book is designed for non-majors (although can also be used in these courses) with a continued focus on ethics in economics, sustainability and environmental economics, housing stress, development, health, happiness and debt crises. Single semester 'Principles of Economics' units in first year as well as in MBA programs, bridging courses and vocational sector. Students in this discipline often move into professional roles, such as chartered accountant, data analyst, economist, financial risk analyst, statistician, etc., following their studies. The subject area has a gender split of approximately 61% male and 39% female (according to a study by the Department of Education and Training, 2015).
International Human Resource Management
International Human Resource Management (IHRM) aims to equip you with knowledge and skills that enable you to meaningfully participate in discourse and decision-making on matters related to the management of the human resource in an international and multi-cultural business environment. The course covers (1) fundamentals of Human Resource Management in consideration of students who might have little or no background in HRM; (2) Essentials of IHRM and current global issues, trends and challenges; and (3) Leading your HR organization in the 21st century, strategically business-wise, and ethically grounded on service.
International Human Resource Management
International Human Resource Management (IHRM) aims to equip you with knowledge and skills that enable you to meaningfully participate in discourse and decision-making on matters related to the management of the human resource in an international and multi-cultural business environment. The course covers (1) fundamentals of Human Resource Management in consideration of students who might have little or no background in HRM; (2) Essentials of IHRM and current global issues, trends and challenges; and (3) Leading your HR organization in the 21st century, strategically business-wise, and ethically grounded on service.
This course will enable you to have an overview of the international business law with a concentration on the legal aspects of international business transactions such as import and export trading, transfer and protection of intellectual property rights including franchising licensing agreements, foreign direct investments to include mergers & acquisitions, joint-ventures, share deals and asset deals, international commercial arbitration and other dispute settlements, and multinational corporations.
This course will enable you to have an overview of the international business law with a concentration on the legal aspects of international business transactions such as import and export trading, transfer and protection of intellectual property rights including franchising licensing agreements, foreign direct investments to include mergers & acquisitions, joint-ventures, share deals and asset deals, international commercial arbitration and other dispute settlements, and multinational corporations.
The ILO @ 100 : addressing the past and future of work and social protection
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On the occasion of the centenary of the International Labour Organization (ILO), this 11th special issue of International Development Policy explores the Organization's capacity for action, its effectiveness and its ability to adapt and innovate. The collection of thirteen articles, written by authors from around the world, covers three broad areas: the ILO's historic context and contemporary challenges; approaches and results in relation to labour and social protection; and the changes shaping the future of work. The articles highlight the progress and gaps to date, as well as the context and constraints faced by the ILO in its efforts to respond to the new dilemmas and challenges of the fourth industrial revolution, with regard to labour and social protection. Contributors are Juliette Alenda-Demoutiez, Abena Asomaning Antwi, Zrampieu Sarah Ba, Stefano Bellucci, Thomas Biersteker, Filipe Calvão, Gilles Carbonnier, Nancy Coulson, Antonio Donini, Christophe Gironde, Karl Hanson, Mavis Hermanus, Velibor Jakovleski, Scott Jerbi, Sandrine Kott, Marieke Louis, Elvire Mendo, Eric Otenyo, Agnès Parent-Thirion, Sizwe Phakathi, Paul Stewart, Kaveri Thara, Edward van Daalen, Kees van der Ree, Patricia Vendramin, Christine Verschuur.
International Commercial Arbitration
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Arbitration clauses in international commercial contracts are often reused from existing contracts. By so doing, the parties choose to apply, for example, either ad hoc or institutional arbitration and the UNCITRAL, ICC, LCIA, SCC, Swiss or other arbitration rules without necessarily being aware of the consequences. Moreover, parties often assume that an arbitration clause has the effect of excluding any kind of interference from a court of law and of rendering any but the chosen law redundant. This book highlights the specific features of various forms of arbitration and enables lawyers to make informed choices when drafting arbitration clauses. Chapters explain the framework for arbitration, its relationship with national law, and the features of the main arbitration institutions in Europe. The book also highlights new trends in other parts of the world that may have repercussions on the theory of international arbitration.
A Multilateral Instrument for Updating the Tax Treaty Network
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The Multilateral Instrument is, and will continue to be, highly important in international tax law. It will modify over 1,200 tax treaties, with the purpose of coordinating the implementation of international tax rules to avoid base erosion and profit shifting (BEPS) and reducing the negative effects of harmful tax competition among states. Through the Multilateral Instrument, its parties can incorporate into their tax treaty network the rules resulting from the OECD BEPS Project, addressing hybrid mismatch arrangements, the abuse of treaties and the artificial avoidance of permanent establishment status, as well as rules for improving dispute resolution mechanisms, including mandatory binding arbitration. Although the Multilateral Instrument has spared states the monumental effort that otherwise would have been required to renegotiate their tax treaties in a coordinated and timely manner, it is a complex treaty that has led to uncertainty. The book provides a precise and in-depth analysis of the Multilateral Instrument from a public international law and tax law perspective, to systematically answer the questions that the tax community has raised regarding this convention. In particular, the book analyses how the Multilateral Instrument works, how the Multilateral Instrument impacts tax treaties and to what extent the parties and signatories have committed themselves to implementing the uniform tax treaty-related BEPS measures through the Multilateral Instrument. For this analysis, the book touches upon each of the essential elements of the Multilateral Instrument and considers the options available to the treaty makers in designing the convention, as well as the positions notified to the depositary by the parties and signatories. The book thus provides a unique contribution to an understanding of the Multilateral Instrument, which will be of relevance for academics, practitioners (including the business community and advisory firms), officials of international organizations, government officials and tax judges interested in international taxation.
Read Online Download Book Add to Bookshelf Share Link to Book Cite Book Roy Rohatgi on International Taxation : Volume 1: Principles
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Roy Rohatgi on International Taxation is an introductory text for practitioners and students of international tax law. For many years, this two-volume title has enjoyed a reputation as one of the leading handbooks in this complex area of taxation.With the latest rewrite of this seminal work, the authors provide in-depth treatment of the key topics in international tax, building up from detailed explanation of the basic concepts, all the way to solid analysis of the complex transactional issues.Volume 1, Principles, lays the foundation for this two-volume set. It examines international taxation through the prism of domestic law, explaining the conflicts of laws that give rise to issues seeking resolution in the international arena. This volume also introduces the reader to the world of tax treaties, crucially focusing on income and capital tax treaties, as well as on the main treaties that concern the administration and collection of taxes in the international sphere.In its analysis of income and capital tax treaties, this book takes the OECD Model Convention as the starting point and enriches the discussion with examples from real-life treaties, as well as by contrasting provisions from other Model treaties. The book is rounded out by a generous analysis of jurisprudence from all over the world. What the reader gets is a thoroughly researched handbook, explaining the key principles of international taxation, buttressed with real-world practice and written with practical application in mind.This volume is one of the first authoritative works to include analysis of the provisions of the updated OECD Model Convention (2017) and UN Model Convention (2017).With contributions by Sophia Akhtar, Vanessa Arruda Ferreira, Victor Chew, Wooje Choi, Giulia Gallo, Francesco De Lillo, Neha Mohan, Belema Obuoforibo, Ola Ostaszewska, Rachel Saw and Ruxandra Vlasceanu.
Roy Rohatgi on international taxation. Volume 1, Principles
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With its practical approach, this book looks at the key principles of international taxation, from explaining the basic concepts to analysing complex transactional issues.
Special Tax Zones in the Era of International Tax Coordination
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This book provides a comprehensive analysis of special tax zones, addressing their issues from the perspectives of comparative, international and European tax law.
Transactional Adjustments in Transfer Pricing
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This book examines whether, and to what extent, transactional adjustments may be applied within transfer pricing, i.e. whether it is possible to alter conditions and circumstances (other than prices or margins) of transactions conducted between related parties. In the context of the comparability analysis demanded by transfer pricing rules, the conditions and circumstances of controlled transactions normally serve to define the magnitude of its identity with an uncontrolled comparable reference, to determine if primary adjustments on profits need to be implemented. Nevertheless, it is relevant to question whether these very factors could also be subject to adjustments, since altering the features of controlled transactions, such as the attribution of risks, the reallocation of intangible assets or even the entire disregarding of a loan transaction, will undoubtedly have an impact on the profits of the assessed entity. In this book, it is shown that transactional adjustments are not only possible but also inherent to the arm's length principle. However, a clear and precise delineation of stringent boundaries, both in the scope and the manner in which adjustments are to be applied, is essential to mitigate undue discretion. Through the examination of such limits, defined in accordance with the arm's length principle, a model on the enforcement of transactional adjustments is proposed. This model is of interest not only for determining the proper implementation of the referred adjustments, but also to duly assess the appropriateness of their treatment in different frameworks, ranging from parameters defined in the Transfer Pricing Guidelines and BEPS Actions referring to transfer pricing, to domestic transfer pricing rules and court decisions. Furthermore, the impact of transactional adjustments on specific scenarios that practitioners, tax administrations and courts have to face regularly within the realm of transfer pricing is thoroughly examined - namely, on the distribution of risks, the attribution of profits generated by intangible assets, the assessment of hard-to-value intangibles, business restructurings and cost sharing agreements.
This course will equip you with the tools to explore, understand and explain marketing practices in a global environment. You will learn the scope and challenges faced in international marketing, the dynamic environment of international trade, the culture, political, legal, and business systems of global markets, the global market opportunities and the ways to develop global marketing strategies. You will also learn to apply a formal framework of decision-making based on recent developments in the field of International Marketing through the group project and case studies.
International marketing
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This course will equip you with the tools to explore, understand and explain marketing practices in a global environment. You will learn the scope and challenges faced in international marketing, the dynamic environment of international trade, the culture, political, legal, and business systems of global markets, the global market opportunities and the ways to develop global marketing strategies. You will also learn to apply a formal framework of decision-making based on recent developments in the field of International Marketing through the group project and case studies.
This course will enable you to earn the competencies in dealing with people coming from diverse backgrounds. This is an interactive class intended to offer prologue to intercultural questions brought about by the growing diversity and interconnectedness of different societies coming from different parts of the world. This course will challenge you to gain knowledge of the ways people from different cultural backgrounds think, correspond, and work based on the values, worldviews, and narratives that ground you for you to gain a foundational level of cross-cultural competency.
This course will enable you to earn the competencies in dealing with people coming from diverse backgrounds. This is an interactive class intended to offer prologue to intercultural questions brought about by the growing diversity and interconnectedness of different societies coming from different parts of the world. This course will challenge you to gain knowledge of the ways people from different cultural backgrounds think, correspond, and work based on the values, worldviews, and narratives that ground you for you to gain a foundational level of cross-cultural competency.
Intercultural Communication for the Community College (Second Edition)
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Intercultural Communication for the Community College
This course will enable you to become effective business practitioners and negotiators in the international business field. Through the use of a combination of simulation, readings and class discussions, you will be given an overview of cross-cultural communication styles, national business opportunities, and political interests that may deviate usual and often impeding cross-border agreements. As globalization creates equal opportunities, corporate expansions to international markets for growth and profitability are nonstop. Since every country has its own unique political, economic, legal, social and cultural systems, business practices varies dramatically as well. Hence, through theory and cases and scrutiny of specific international business negotiations as well as dynamic simulation you will gain hands-on experience in global business strategy, negotiation, conflict resolution, mediation and arbitration.
This course will enable you to become effective business practitioners and negotiators in the international business field. Through the use of a combination of simulation, readings and class discussions, you will be given an overview of cross-cultural communication styles, national business opportunities, and political interests that may deviate usual and often impeding cross-border agreements. As globalization creates equal opportunities, corporate expansions to international markets for growth and profitability are nonstop. Since every country has its own unique political, economic, legal, social and cultural systems, business practices varies dramatically as well. Hence, through theory and cases and scrutiny of specific international business negotiations as well as dynamic simulation you will gain hands-on experience in global business strategy, negotiation, conflict resolution, mediation and arbitration.
Negotiation and resistance
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"This book is about how the peasants of northern France in the high Middle Ages, ca. 1000-1250, exercised agency, that is, self-determination and resistance to oppression, especially through collective negotiation with the powerful, including landlords, counts, and dukes, and bishops and abbots"-- Provided by publisher.
Leading holistic improvement with Lean Six Sigma 2.0
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We live in a very different world from 1987 when Six Sigma was first introduced by Motorola, and from the early 2000s when the first books on Six Sigma and Lean Six Sigma deployment appeared. How should one think about continuous improvement in a modern world? Is Lean Six Sigma the best approach to take for all problems, including large, complex, unstructured problems, such as climate change or the Millennial Development Goals? The authors argue that a different paradigm is needed to take continuous improvement to a new level in the world in which we now find ourselves. Snee and Hoerl refer to this paradigm as Holistic Improvement, and suggest Lean Six Sigma 2.0, the next version of Lean Six Sigma, as the best methodology based on this paradigm. Holistic improvement incorporates a diverse array of improvement methods, beyond Lean and Six Sigma, to ensure that organizations can apply the most relevant improvement method to a specific problem. Leading Holistic Improvement with Lean Six Sigma 2.0 is the only book on the market that addresses the developments that have occurred in the last 15 years, and also provides a way to address these developments. These developments include the rapid growth of globalization, the recognition of the importance of large, complex, unstructured problems, the rise of Data Science as a discipline, and the growing importance of risk management in a world beset by terrorism and computer hacking of confidential information. This book includes learnings from Snee and Hoerl's extensive use of Lean Six Sigma in improving process and organizational performance, and also their research on the topics that include two previous books and more than twenty published articles on the subject.
International Business Analytics
Take a data-driven approach to the world of business by translating data into actionable insights! This course is a blend of technology and business that will focus in solving business problems, and operational challenges with the use of data, and analytics tools. You will gain an understanding of how analytics can lead to informed decision-making.
You will acquire a working knowledge of the data management techniques, and design data models that you can use to create management information reports. To keep you up-to-date, the course will provide you with the current trends in business analytics that drives today’s business.
International Business Analytics
Take a data-driven approach to the world of business by translating data into actionable insights! This course is a blend of technology and business that will focus in solving business problems, and operational challenges with the use of data, and analytics tools. You will gain an understanding of how analytics can lead to informed decision-making.
You will acquire a working knowledge of the data management techniques, and design data models that you can use to create management information reports. To keep you up-to-date, the course will provide you with the current trends in business analytics that drives today’s business.
IBM Spectrum Scale : big data and analytics solution
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This IBM® Redguide"!publication describes big data and analytics deployments that are built on IBM Spectrum Scale"! IBM Spectrum Scale is a proven enterprise-level distributed file system that is a high-performance and cost-effective alternative to Hadoop Distributed File System (HDFS) for Hadoop analytics services. IBM Spectrum Scale includes NFS, SMB, and Object services and meets the performance that is required by many industry workloads, such as technical computing, big data, analytics, and content management. IBM Spectrum Scale provides world-class, web-based storage management with extreme scalability, flash accelerated performance, and automatic policy-based storage tiering from flash through disk to the cloud, which reduces storage costs up to 90% while improving security and management efficiency in cloud, big data, and analytics environments. This Redguide publication is intended for technical professionals (analytics consultants, technical support staff, IT Architects, and IT Specialists) who are responsible for providing Hadoop analytics services and are interested in learning about the benefits of the use of IBM Spectrum Scale as an alternative to HDFS
Resilience and Economic Intelligence Through Digitalization and Big Data Analytics
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The series is aimed at publishing peer-reviewed articles presented at the International Conference on Economics and Social Sciences (ICESS), organized yearly by the Bucharest University of Economic Studies, Romania. Each volume is associated with a particular edition of the conference. ICESS welcomes empirical and theoretical work, especially in the economics, business, finance, and management fields. ADVISORY EDITORIAL COMMITTEE CLODNIȚCHI Roxana, Ph.D., Bucharest University of Economic Studies, Romania SABIE Oana Matilda, Ph.D., Bucharest University of Economic Studies, Romania STATE Olimpia, Ph.D., Bucharest University of Economic Studies, Romania HERȚELIU Claudiu, Ph.D., Bucharest University of Economic Studies, Romania ALBU Nadia, Ph.D., Bucharest University of Economic Studies, Romania STANEF-PUICÃ Roberta Mihaela, Ph.D., Bucharest University of Economic Studies, Romania PÃTÃRLÃGEANU Simona Roxana, Ph.D. Bucharest University of Economic Studies, Romania CÂMPEANU Emilia, Ph.D., Bucharest University of Economic Studies, Romania SIMION Cezar-Petre, Ph.D., Bucharest University of Economic Studies, Romania DUMITRU Ionel, Ph.D., Bucharest University of Economic Studies, Romania PÃUN Cristian Valeriu, Ph.D., Bucharest University of Economic Studies, Romania LAZÃR Valentin, Bucharest University of Economic Studies, Romania EDITORIAL ASSISTANT MANAGER VARGAS Vanesa Mãdãlina, Bucharest University of Economic Studies, Romania Editorial Policy ICESS Instruction for authors ICESS Review process Publication_Ethics_ICESS
Why External Data Needs to Be Part of Your Data and Analytics Strategy
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Innovative organizations today are reaping the benefits of combining data from a variety of internal and external sources. By collecting, storing, analyzing, and leveraging external data, these companies are able to outperform competitors by unlocking improvements in growth, productivity, and risk management. This report explains how you can harness the power of external data to boost analytics, find competitive advantages, and drive value. Author Joseph D. Stec explains how clever companies are now using advanced analytics tools that can simultaneously collect, mix, and match diverse data from disparate data sources. This enables them to improve products and brand loyalty, generate better conversions, identify trends earlier, and pinpoint additional ways to improve customer satisfaction. With this report, you will: Learn how external data elevates and enhances the way you analyze and interpret data outside of your apps or databases Dive into the nuts and bolts of external data platforms to solve key challenges Understand how new technology makes external data easier to use with analytics Learn how an external data platform fits into your data architecture Gain access to relevant external data signals with Explorium, an automated external data management platform Unlock improvements in growth, productivity, and risk management.
This course aims to provide you with the tools, techniques, frameworks, and viewpoints to be effective in the development and marketing of new products. Discussions will revolve around reasons for new product failure, new product adoption, stage gates and project management tools, idea generation, design trade-off decisions, concept testing and forecasting. You are expected to develop your conceptual, analytical and decision-making skills.
This course aims to provide you with the tools, techniques, frameworks, and viewpoints to be effective in the development and marketing of new products. Discussions will revolve around reasons for new product failure, new product adoption, stage gates and project management tools, idea generation, design trade-off decisions, concept testing and forecasting. You are expected to develop your conceptual, analytical and decision-making skills.
What is product management?
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In this lesson, Nate Walkingshaw, Martin Eriksson, and Richard Banfield discuss what product management is and why it's critical to maintaining a competitive advantage.
Let me walk you through to what this course is all about. This is a foundation course that will provide you a basis for understanding the management role in all business operations. You will learn the area most crucial to understanding the management theories and applications necessary for success in the business world. It covers the management functions with focus on planning, organizing, leading, and controlling. You will also explore the theory and practice of managing an organization and its personnel to meet the needs of modern public and private organizations, including emerging trends and international issues.
M
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"M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"--
Management fundamentals : concepts, applications, and skill development
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Praised as the greatest source of quality and quantity of application and skill development experiential learning!Packed with experiential exercises, self-assessments, and group activities, the Eighth Edition of Management Fundamentals helps students develop essential management skills they can use in their personal and professional lives. Bestselling author Robert N. Lussier uses the most current cases and examples to illustrate management concepts in today's ever-changing business world. This fully updated new edition provides in-depth coverage of key AACSB topics such as diversity, ethics, technology, and globalization. New to This Edition New case studieshighlight contemporary challenges and opportunities facing managers at well-known organizations such as Whole Foods, Wells Fargo, and the Chicago Cubs. The book is completely updatedwith hundreds of new references and examples. Expanded and updated Trends and Issues sections explore timely topics such as the changing nature of work, managing multiple generations, and virtual teams. All of the Applying the Concept boxes are new and engage students in applying the concepts to their own experiences and provide situational analysis opportunities to develop critical thinking skills.
Let me walk you through to what this course is all about. This is a foundation course that will provide you a basis for understanding the management role in all business operations. You will learn the area most crucial to understanding the management theories and applications necessary for success in the business world. It covers the management functions with focus on planning, organizing, leading, and controlling. You will also explore the theory and practice of managing an organization and its personnel to meet the needs of modern public and private organizations, including emerging trends and international issues.
Principles of Management
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The Second edition of Principles of Management uses contemporary, real-world examples and the latest pedagogical tools to showcase, how management concepts and practices can be utilized to achieve personal and business excellence.
Principles of management : text and cases
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Principles of Management: Text and Cases introduces students to the fundamentals of management through a balanced blend of theory and practice. The opening vignettes and cases depict real-world situations and problems that managers face while highlighting the management practices of successful Indian and foreign companies. Samples of a leave policy, a strategy and action plan for human resource management, an application blank, and a code of ethics are appended to a few chapters to further illustrate the way organizations function. In addition to the concepts, the book also delves into the various academic perspectives that have evolved over time to provide the readers an integrated view of different approaches to management.
This course will equip you with the tools to explore, understand and explain marketing practices in a global environment. You will learn the scope and challenges faced in international marketing, the dynamic environment of international trade, the culture, political, legal, and business systems of global markets, the global market opportunities and the ways to develop global marketing strategies. You will also learn to apply a formal framework of decision-making based on recent developments in the field of International Marketing through the group project and case studies.
M : marketing
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"M: Marketing, 8e emphasize how marketing has evolved into its present-day, integral business function of creating value. It also focus on how firms maintain value and rely on value for establishing lasting relationships with their customers"--
This course will equip you with the tools to explore, understand and explain marketing practices in a global environment. You will learn the scope and challenges faced in international marketing, the dynamic environment of international trade, the culture, political, legal, and business systems of global markets, the global market opportunities and the ways to develop global marketing strategies. You will also learn to apply a formal framework of decision-making based on recent developments in the field of International Marketing through the group project and case studies.
10 principles of modern marketing
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Mastering technology is not the only criteria for success in the modern marketing era — the right people and processes must also be put in place to properly develop, manage and nurture the benefits of emerging tools. To be successful in the digital era, marketers should adopt the best new modern practices as well as rethink and refine classic approaches.
Digital marketing analytics : making sense of consumer data in a digital world
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Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you . Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R & D to CRM to social media marketing! Prioritize--because you can't measure, listen to, and analyze everything Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors Measure real social media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned social media channels Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing web and social content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Integrate paid and social data to drive more value from both Make the most of surveys, focus groups, and offline research synergies Focus new marketing and social media investments where they'll deliver the most value.
Special Topics in International Business
This course exists to provide in-depth coverage of new and emerging topics in the field of international business. The main objective of this course is developing your ability to recognize, evaluate, analyze, and execute strategies in the global business environment. You will have to explore several important and frequent international business challenges such as business-government relations in the industrialized economies and in emerging markets, the implication for companies of governments’ changing of strategies for promotional development, and diversified corporate strategies.
Special Topics in International Business
This course exists to provide in-depth coverage of new and emerging topics in the field of international business. The main objective of this course is developing your ability to recognize, evaluate, analyze, and execute strategies in the global business environment. You will have to explore several important and frequent international business challenges such as business-government relations in the industrialized economies and in emerging markets, the implication for companies of governments’ changing of strategies for promotional development, and diversified corporate strategies.
Fundamentals of International Business
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Fundamentals of International Business is the fourth edition of International Business by Dr Sumati Varma. The content of the book has been revised and mapped to the latest syllabus by the UGC under the CBCS system.
This course will enable you to develop your skills and competencies in developing strategies for business logistics and supply chain management in an international setting. This course will be largely focused on studying the factors that affect the structural design and management of global supply chains. It covers the strategic relationships essential for supply chain management as well as the planned activities of logistics, inventory, procurement and operations from a global viewpoint.
Global logistics and supply chain management
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This course will enable you to develop your skills and competencies in developing strategies for business logistics and supply chain management in an international setting. This course will be largely focused on studying the factors that affect the structural design and management of global supply chains. It covers the strategic relationships essential for supply chain management as well as the planned activities of logistics, inventory, procurement and operations from a global viewpoint.
Logistics management : the supply chain imperative
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Logistics has advanced from the warehousing and transportation to boardrooms of the successful leading companies across the world. Logistic capabilities supplement the supply chain operation. It plays an important role in both organizational strategy and.