The books in the CLR are arranged by topic using Library of Congress classification system. Here are a few call number ranges to explore:
Travel and Tourism Management
G149-180 Travel. Voyages and travels (General)
G154.9-155.8 Travel and State. Tourism
Hospitality Management
TX301-339 The house Including arrangement, care, servants
TX341-641 Nutrition. Food and Food Supply
TX851-885 Dining-room service
TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
TX950-953 Taverns, barrooms, saloons
TX955-985 Building operation and housekeeping
TX1100-1105 Mobile home living
TX1110- Recreational vehicle living
For Subject searches using the Worldcat Discover, try:
To do Keyword searches, you can either use add terms or use phrases.
Searching for Tourism and Hospitality Management?
Test out tourism management and hospitality management or tourism and hospitality management as searches and see what you can find.
The Master of Science in Tourism and Hospitality Management (MSTHM) adopts a pronounced applied orientation with courses designed to allow the students to get a better grasp of the processes and practices in the key areas of operation of the expansive tourism and hospitality industry. One of the unique features of the program is having three major tracks namely travel and tourism management, hospitality management and culinary management. The graduate student has the option to take thesis or strategic management paper or internship with case study & teaching needs as final requirement.
This course guide gathers in one place carefully evaluated and selected resources on Master of Science in Tourism and Hospitality Management available and accessible at the LRC and its subscribed databases. Books (both print and electronic) are categorized per course; while journals, magazines and online databases are recommended for the entire Master of Science in Tourism and Hospitality Management program.
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Financial Management deals with the meaning of financial figures in comparison with the returns of other businesses in the industry by looking at changes in asset balances particularly the working capital to anticipate future cash flow problems. An interdisciplinary approach to sound financial management will be used in creating value and organizational agility through the allocation of scarce resources among competing business opportunities. This course covers the analysis and interpretation of financial statements for indications of business performance and, assessing information weaknesses in the financial statements. It includes the use of financial forecasting or budgeting techniques in the industry. Finally, the course includes an understanding of long-term financing instruments and capital structure.
Analysis for Financial Management
by
Like its predecessors, the thirteenth edition of Analysis for Financial Management is for nonfinancial executives and business students interested in the practice of financial management. It introduces standard techniques and recent advances in a practical, intuitive way. This product assumes no prior background beyond a rudimentary and perhaps rusty familiarity with financial statements--although a healthy curiosity about what makes business tick is also useful. The emphasis throughout is on the managerial implications of financial analysis. Analysis for Financial Management should prove valuable to individuals interested in sharpening their managerial skills and to executive program participants. This product has also found a home in university classrooms as the sole text in Executive MBA and applied finance courses, as a companion text in case-oriented courses, and as a supplementary reading in more theoretical courses.
Financial institutions management : a risk management approach
by
Saunders and Cornett's Financial institutions management : a risk management approach provides an innovative approach that focuses on managing return and risk in modern financial institutions. The central theme is that the risks faced by financial institutions managers and the methods and markets through which these risks are managed are becoming increasingly similar whether an institution is chartered as a commercial bank, a savings bank, an investment bank, or an insurance company. Although the traditional nature of each sector's product activity is analyzed, a greater emphasis is placed on new areas of activities such as asset securitization, off-balance-sheet banking, and international banking."-- Provided by publisher.
Fundamentals of corporate finance
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"Fundamentals of Corporate Finance, 11th edition, is an introduction to corporate finance focusing on how companies invest in real assets, how they raise the money to pay for the investments, and how those assets ultimately affect the firm's value. It also provides a broad overview of the financial landscape. The book offers a framework for systematically thinking about most of the important financial problems that both firms and individuals are likely to confront: financial management is important, interesting, and challenging. Fundamentals focuses on setting out the basic principles of financial management and applying them to the main decisions faced by the financial manager. The text is also organized around the key concepts of modern finance. These concepts, properly explained, simplify the subject. They are also practical. Financial management tools are easier to grasp and use effectively when presented in a consistent conceptual framework." -- provided by publisher.
International Financial Management
by
International Financial Management provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. Like the first nine editions, it is written based on two tenets: emphasis on the basics and emphasis on a managerial perspective. The scope and content of international finance has been fast evolving due to cycles of deregulations and regulations of financial markets, product innovations, and technological advancements. As capital markets of the world are becoming more integrated, a solid understanding of international finance has become essential for astute corporate decision making. Reflecting the growing importance of international finance as a discipline, we have seen a sharp increase in the demand for experts in the area in both the corporate and academic worlds. International Financial Management discussion is written so that a self-contained treatment of each subject is presented in a user-friendly fashion. The text is intended for use at both the advanced undergraduate and MBA levels.
International Finance
by
International Finance is an established and internationally renowned introduction to the subject. It draws on recent events to provide comprehensive coverage of traditional theories and new research relating to the balance of payments, exchange rate determination and the international monetary system. Offering an extensive overview of the empirical evidence on the theories and concepts discussed, this textbook provides grounding in the fundamental features of international finance, from basic economic concepts to the various international crises of the twentieth century and into the effects and response to the Eurozone crises and Covid-19 pandemic.
Principles of corporate finance
by
"This book describes the theory and practice of corporate finance. We hardly need to explain why financial managers have to master the practical aspects of their job, but we should spell out why down-to-earth managers need to bother with theory. Managers learn from experience how to cope with routine problems. But the best managers are also able to respond to change. To do so you need more than time honored rules of thumb; you must understand why companies and financial markets behave the way they do. In other words, you need a theory of finance"
Working Capital Management
by
This book explores key concepts such as cash flow, inventory management, and accounts receivable and payable. The book provides practical tips and strategies for optimizing working capital and minimizing financial risk. Whether you're a business owner, manager, or financial professional, this book is an invaluable resource for maximizing profitability and ensuring financial stability.
Financial Management deals with the meaning of financial figures in comparison with the returns of other businesses in the industry by looking at changes in asset balances particularly the working capital to anticipate future cash flow problems. An interdisciplinary approach to sound financial management will be used in creating value and organizational agility through the allocation of scarce resources among competing business opportunities. This course covers the analysis and interpretation of financial statements for indications of business performance and, assessing information weaknesses in the financial statements. It includes the use of financial forecasting or budgeting techniques in the industry. Finally, the course includes an understanding of long-term financing instruments and capital structure.
Building Value
by
Learn the venture capital process and industry from the inside-out In Building Value: The Business of Venture Capital, renowned professor and venture capital (VC) firm partner Simon Barnes delivers an easy-to-read guide to the often-mysterious world of venture capital and how entrepreneurs and venture capitalists should engage with each other to arrive at constructive start-up investment deals. In the book, you'll discover why successful entrepreneurial finance is more about behaviour than it is about numbers. You'll learn why VC is a people business, first and foremost, and why effectively aligning the interests of funders and entrepreneurs is so important. You'll also find: Insights drawn from the author's 25 years' experience backing and building start-ups in the UK, EU, and US A holistic view of the venture capital industry that focuses on building value A comprehensive discussion of the entire VC process, from negotiating the deal to helping build a successful venture-backed business Perfect for students in MBA programs, Building Value is also a can't-miss resource for venture capitalists, entrepreneurs raising capital for the first time, professional fund managers, and professionals and entrepreneurs participating in incubator or accelerator programmes.
Computational Intelligence for Autonomous Finance
by
The book serves as an essential guide and a deep dive into the intersection of AI and finance, providing readers with a thorough understanding of the current state, challenges, and future possibilities of autonomous financial systems. In the rapidly evolving domain of autonomous finance, the convergence of computational intelligence techniques and financial technologies has paved the way for a new era of financial services. This transformation is driven by the integration of artificial intelligence (AI), machine learning (ML), blockchain, and big data analytics into financial systems, leading to the development of more responsive, efficient, and personalized financial products and services. Computational Intelligence for Autonomous Finance delves into the heart of this technological revolution, offering a comprehensive exploration of the theoretical foundations, practical applications, and future prospects of computational intelligence in the financial sector. The backbone of autonomous finance is a complex, interconnected ecosystem that leverages computational intelligence to automate decision-making processes, optimize financial operations, and enhance customer experiences. The book introduces the concept of an Intelligent Autonomous Financial Network (IAFN), which integrates various computational intelligence techniques with cutting-edge financial technologies to create a self-organizing, adaptive, and scalable financial system. The IAFN framework facilitates seamless interactions between diverse financial entities, enabling the provision of innovative financial services such as automated trading, real-time risk management, personalized financial planning, and fraud detection. The book meticulously analyzes the key challenges including data security and privacy concerns, algorithmic biases, regulatory compliance, and the need for interoperable standards. It also presents state-of-the-art solutions and best practices for overcoming these challenges, emphasizing the importance of ethical AI, robust data protection mechanisms, transparent algorithms, and collaborative regulatory frameworks. It discusses emerging trends such as quantum computing, edge computing, and decentralized finance (DeFi), highlighting their potential to further transform the financial landscape. The book also addresses the societal implications of autonomous finance, including its impact on employment, wealth distribution, and financial inclusion, advocating for a balanced approach that maximizes benefits while minimizing negative outcomes. Audience This book is aimed at researchers, industry professionals, policymakers, and graduate students in finance, computational intelligence, and related fields.
Credit networks in the Preindustrial world : a social network analysis approach
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This open access book examines the formation and sustainability of private credit networks in past societies, gathering a global range of case studies from Europe and the Americas. The book represents a fi rst attempt to coordinate the work of different scholars working on credit networks and aims to explore the possibilities offered by social network analysis for the study of past fi nancial markets and networks. Each contribution offers new perspectives for the comprehension of past fi nancial networks, with a broad chronological and geographical scope. The chapters are arranged thematically and study both rural and urban networks, each employing a network perspective to facilitate an increased understanding of the relational dynamics of preindustrial credit transactions. This book models the various ways that SNA can be utilized by economic and financial historians, as well as discusses its limitations and ways in which it can be combined with qualitative archival research. The book is of interest to a broad audience of scholars in the fi elds of economic, fi nancial and social history. Elise M. Dermineur is an associate professor of Economic History at Stockholm University. She specializes in fi nancial history and gender history. She is the author of several books and articles, including Gender and Politics in EighteenthCentury Sweden, a political biography of the Swedish queen Lovisa Ulrika (1720-1782), a collection of essays titled Women and Credit in Preindustrial Europe, and the monograph Before Banks, The Making of Credit and Debt in Preindustrial France Matteo Pompermaier is an assistant professor at the Department of Economics and Management at the University of Brescia. He specializes in the history of fi nance, with a particular focus on preindustrial credit markets. He authored a monograph on the 18th-century Venetian credit market and several scientific articles.
Decentralizing Finance
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A Practitioner's Guide to Decentralized Finance (DeFi), Digital Assets, and Distributed Ledger Technology In Decentralizing Finance: How DeFi, Digital Assets and Distributed Ledger Technology Are Transforming Finance, blockchain and digital assets expert Kenneth Bok offers an insightful exploration of the current state of decentralized finance (DeFi). As distributed ledger technology (DLT) increasingly optimizes and democratizes financial ecosystems worldwide, this book serves as a comprehensive guide to the most salient aspects of the ongoing transformation. The text delves into both crypto-native DeFi and DLT applications in regulated financial markets, providing: Comprehensive analysis of crypto-native DeFi across key areas such as its competitive landscape, infrastructure, financial instruments, activities, and applications Coverage of key risks, mitigation strategies, and regulatory frameworks, analyzed through the perspective of international financial standard-setting bodies Insight into how DLT is reshaping traditional financial systems through innovations like central bank digital currencies (CBDCs), tokenized assets, tokenized deposits, and institutional-grade DeFi platforms In a world where financial technology is rewriting the fundamental code of digital currency, the future of money is undeniably DLT-centric. How will this seismic shift interact with existing financial infrastructures? Can decentralization and traditional banking coexist and potentially synergize? This book endeavors to answer these pressing questions for financial professionals navigating these transformative times. Authored by a former Goldman Sachs trader, past Head of Growth at Zilliqa, and an early Ethereum investor with extensive experience in both traditional finance and the crypto ecosystem, Decentralizing Finance provides you with an insider's perspective on the revolution that is DeFi.
The Little Book of Bitcoin
by
Expert financial guide to understand the technology, potential, and disruptive effects of crypto In The Little Book of Bitcoin, founder and co-managing partner of SkyBridge Capital Anthony Scaramucci delivers a comprehensive guide to understand disruption in the financial industry as a result of the emergence and increasing prominence of digital asset technology. This book runs the gambit from basic concepts all the way to implications of decentralized finance on the financial industry and society as a whole. In this book, readers will learn about: Hashes, blockchains, and mining, and how these three processes sync up like an orchestra to make global participation in crypto possible Bitcoin as digital gold, and its similarities and differences to other cryptocurrencies like Ethereum Trading different cryptocurrencies, both popular and lesser known, through centralized platforms like Binance and decentralized finance (DeFi) platforms like Uniswap Promising technology to facilitate anonymized legitimacy called "zero knowledge proof" and how it works The Little Book of Bitcoin is an essential up-to-date guide to digital assets and associated technologies for all individuals, from hedge fund managers to newcomer retail investors, seeking to understand and prepare for a new world of finance.
Network Models in Finance
by
*Network Models in Finance: Expanding the Tools for Portfolio and Risk Management* explores the application of network theory to asset management, emphasizing how network-based methodologies can enhance portfolio and risk management. The book integrates quantitative modeling, causal relationships, and optimization within a network framework, extending beyond traditional asset management tools. It provides a comprehensive overview of graph-theoretical approaches and practical implementations using R, bridging classical methods with modern financial data science. By offering both theoretical insights and practical applications, the book aims to address complex challenges in finance, making it a valuable resource for practitioners and academics seeking advanced network-based solutions in asset management"-- Provided by publisher.
Human Capital Management in Tourism and Hospitality
The Managing Human Capital course for Tourism and Hospitality Management has been specifically designed to discuss practical skills for the future general manager and not only for the human resource practitioner who seeks to manage both other people and her or his own career with optimal effectiveness. This course is intended to sharpen three capabilities: people development; people management; and career management. We will explore, at a more advanced level than was possible in LEAD, those people-related issues and challenges that any good manager should understand to be effective.
The term human capital implies that people have the capacity to drive organizational performance. The basic premise of this course is that how one manages and develops others can be the source of sustainable competitive advantage for organizations and for individual leaders within them. This is also lead you to effectively manage other people to produce superior business results like growth revenues, and profits while creating a unique place to work such that superior business results are sustainable.
Aligning Human Resources and Business Strategy
by
New edition of HR best-seller by influential industry thinker Linda Holbeche. Essential insights and examples demonstrate how you can strengthen and prove the relationship between people strategy and business success through your approach to performance and development. Case studies and vignettes on managing change, influencing organizational development, identifying and retaining talent, and leadership development provide inspiration and guidance on how to apply the theory to challenges in your organization.
Essentials of Employee Recruitment
by
This book provides an insightful and comprehensive summary of the field of employee recruitment. Written from a scientific evidence-based perspective, and with contributions from global experts, it reviews the relevant research in the various areas of recruitment, considers the most pressing current issues in studying recruitment topics, and designs future research agendas for the field. Organized into four sections, the text begins by presenting an overview of the study of recruitment, before moving on to demonstrate effective ways of attracting talent, covering methodology, practices, and organizational characteristics. The third section focuses on recruiting specific populations, including women, ethnic and racial minorities, college students, and employed job seekers. This book concludes by providing practical perspectives, with chapters describing how the applicant population is changing, how applicants interact with people and technology during recruitment, the interaction of applicant and organizational political ideology, and offering insights on how to design recruitment programs today and in the future. A foundational resource on employee recruitment, this is the ideal text for scholars and graduate students in industrial and organizational psychology and human resource management. It will also interest practitioners working in the area, along with executive and line managers tasked with responsibility for talent management.
Human resource development in hospitality management : practices and other issues
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Human Resource Management
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Human resource management is a strategic and comprehensive approach that helps to manage people and the work culture and environment. This textbook delves into the theory and practice of managing people in organizations. It covers topics such as recruitment, selection, training, compensation, performance management, and employee relations. This book is an essential resource for students and professionals seeking to improve their understanding of human resource management.
Human resource management : gaining a competitive advantage
by
"Our intent is to provide students with the background to be successful HRM professionals, to manage human resources effectively, and to be knowledgeable consumers of HRM products. Managers must be able to identify effective HRM practices to purchase these services from a consultant, to work with the HRM department, or to design and implement them personally. Human Resources Management: Gaining a Competitive Advantage, 13th edition, emphasizes how a manager can more effectively manage human resources and highlights important issues in current HRM practice"-- Publisher's description.
Managing Human Resources
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Learn how today's organizations can most effectively compete through their people with Snell/Morris' market-leading MANAGING HUMAN RESOURCES, 19E. This inviting, practical framework focuses on critical HR issues and practices, examining the impact of the pandemic on HR. More than 500 current, memorable examples from real organizations illustrate key points, while cases connect concepts to current HR practices. Practical content and applications equip you with the tools and understanding to evaluate current HR challenges and opportunities and positively affect change. You learn how HR impacts individuals and organizations as the latest content examines recent developments, such as the impact of data analytics on HR, concerns of Generation Z and millennial employees and the impact of remote work and social media on HR. Learn to think like an effective manager and develop the competencies to succeed in business today. MindTap digital resources further strengthen your skills and understanding.
Predictive Analytics in Human Resource Management
by
This volume is a step-by-step guide to implementing predictive data analytics in human resource management (HRM). It demonstrates how to apply and predict various HR outcomes which have an organisational impact, to aid in strategising and better decision-making. The book: Presents key concepts and expands on the need and role of HR analytics in business management. Utilises popular analytical tools like artificial neural networks (ANNs) and K-nearest neighbour (KNN) to provide practical demonstrations through R scripts for predicting turnover and applicant screening. Discusses real-world corporate examples and employee data collected first-hand by the authors. Includes individual chapter exercises and case studies for students and teachers. Comprehensive and accessible, this guide will be useful for students, teachers, and researchers of data analytics, Big Data, human resource management, statistics, and economics. It will also be of interest to readers interested in learning more about statistics or programming.
Strategic Human Resource Management
by
This innovative text applies a systems theory perspective to strategic human resource management, drawing particularly on the Viable System Model and soft systems methodology. Readers are introduced to different ways of thinking about systems and shown how systems can interact, triggering changes in the competitive environment - and how HR systems can either facilitate or inhibit adaptation to these changes. Peppered with international examples throughout, this book considers key HR topics such as recruitment, reward, employment relations, culture, diversity and leadership, all through a systems lens. It shows how an understanding of system dynamics can help managers to recognise complexity, accept the inevitability of short-term systemic conflicts and anticipate the likely consequences. This text will be suitable for upper-level undergraduate, postgraduate and MBA students of strategic HRM, HRM and strategic management. It will also be thought-provoking for HR professionals looking to embrace a strategic role in their organizations.
Human Capital Management in Tourism and Hospitality
The Managing Human Capital course for Tourism and Hospitality Management has been specifically designed to discuss practical skills for the future general manager and not only for the human resource practitioner who seeks to manage both other people and her or his own career with optimal effectiveness. This course is intended to sharpen three capabilities: people development; people management; and career management. We will explore, at a more advanced level than was possible in LEAD, those people-related issues and challenges that any good manager should understand to be effective.
The term human capital implies that people have the capacity to drive organizational performance. The basic premise of this course is that how one manages and develops others can be the source of sustainable competitive advantage for organizations and for individual leaders within them. This is also lead you to effectively manage other people to produce superior business results like growth revenues, and profits while creating a unique place to work such that superior business results are sustainable.
Business Administration : An Introduction for Managers and Business Professionals
by
The progress of several businesses was severely challenged through the advent of the COVID-19 pandemic, with several businesses collapsing globally. Apart from the pandemic, the business posture and dynamics of yesteryear has significantly changed, as the way business is conducted today, especially in this era of Industry 4.0 and the proliferation of technology-assisted processes, have created a new environment for doing business. Comparatively, yesterday's businesses seemed to have been in the "dark," keeping itself within limited geographical locations, contacts, and markets. However, business today, with the technological boom, has created a global village with the advent of the World Wide Web and social media which is redefining the way business is conducted especially in product and service development, marketing and publicity, customer attraction and retention, scouting and recruitment, and so on. This book responds to contemporary calls for new ways of managing businesses with practitioner-oriented discourses on topical issues like business environments and how modern businesses can thrive in the same. It discusses in some detail the general composition of business environments, specific factors that influence the operations and decisions of a business within its environment, the level of control businesses have over the factors that operate within the business environment, and the need for businesses to be proactive and to strategise in order to take advantage of the opportunities the business environment presents as while minimising the negative effects some factors also present. The book provides practical applications while not losing sight of the theoretical underpinnings. Case studies have been provided to elucidate the theories learnt and provide practical application to real-life situations. Written in easy non-technical language, the book also has practice questions at the end, making it an easy instructional manual for business owners worldwide. It is also a brilliant text for introductory students of business administration and management and covers important business areas like types of business ownership and how to start a business.
Connectedness
by
"As we emerge from the pandemic, building human connections has never been more important. A recent study by Enboarder found that 94% of employees are more productive when they feel connected to their colleagues. Employees who feel connected are half as likely to leave within the next year and four times as likely to say they are very satisfied at their jobs. Compared to other studies that report toxic corporate environments to be far more impactful than compensation when it comes to an employee exiting their job"-- Provided by publisher.
Creepy analytics : avoid crossing the line and establish ethical HR analytics for smarter workforce decisions
by
Discover how to develop and implement an HR analytics system that benefits employees, as well as your organization The potential of HR analytics is a major discussion among scholars, practitioners, thought leaders, and technology vendors, with companies like Amazon, Apple, Google, and Meta digging deeply into HR research and analytics practices that extend beyond simple metrics, scorecards, and reporting. Additionally, ethical questions have begun to arise about the potential abuses of HR analytics with respect to technological advancements and the "datafication" of personal--and often trivial--characteristics, preferences, and behaviors that have little relevance to job performance. As a former chief human resources officer, head of Global HR Research and Analytics at a Fortune 100, and thought leader on this subject, Salvatore Falletta has witnessed first-hand the emergence of "creepy analytics" as a hot-button issue. In this one-of-a-kind guide, Falletta delivers a proven step-by-step process for establishing HR analytics capabilities that serve employees and organizations alike. You'll learn how to rethink and redefine HR analytics, determine stakeholder requirements, gather and transform data, communicate intelligence results, and establish an ethical ecosystem to ensure HR analytics remains a force for good.
Designing Workforce Management Systems for Industry 4. 0
by
This book brings insight to the HR management system and offers data-centric approaches and AI-enabled applications for the design and implementation strategies used for workforce development and management. Designing Workforce Management Systems for Industry 4.0: Data-Centric and AI-Enabled Approaches focuses on the mechanisms of proposing solutions along with architectural concepts, design principles, smart solutions, and intelligent predictions with visualization simulation. Data visualization for the metrics of management systems and robotic process automation applications and tools are also offered. This book is also useful as a reference for those involved in AI-enabled applications, data analytics, data visualization, as well as systems engineering and systems designing.
Human resource strategy : formulation, implementation, impact
by
What is Human Resource Strategy? How are human resource strategies formulated and how can we explain the variance between what is espoused and what is actually implemented? Human Resource Strategy, third edition, provides an overview of the academic and practitioner responses to these and other questions.
Space business : emerging theory and practice
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This book is an academic investigation of commercial activities of firms in the space related industries and those utilizing services provided by space technology firms. These firms and their activities are part of the "New Space" concept where space related commercial activities are undertaken and funded by private firms rather than government institutions. New Space is leading to business model innovation and new theory about space business activities including upstream and downstream commercial activities. Upstream value chains include activities prior to turnover of launched systems to operators. Downstream value chains include operation of systems in space as well as the transfer, processing, and sale of space-based data and data services. The commercial activities of space business now reach into everyday lives of most humans from banking and disaster management to resource monitoring to tourism. With such broad reach, the New Space ecosystem is rapidly developing in importance and complexity. Arto Ojala is Professor of International Business at the University of Vaasa, Finland. He is working on several space related research projects in the University of Vaasa's Digital Economy platform cutting across international business, information systems, business model innovation, and entrepreneurship that span from Europe to Japan. William W. Baber is Professor in the Graduate School of Management, Kyoto University. He has combined education with business throughout his career including economic development in the State of Maryland and supporting starting businesses in Japan. In addition to Space Business, he teaches and researches negotiation and business model innovation.
UnLeadership
by
You don't know what it's like to work for you. Wanna know how to datamine your way to winning your employees' hearts and minds? Or how to use personality profiles to leverage business value from your workers? Then buy another book! In UnLeadership: Make Building Relationships Your Business, you'll learn how to use old-fashioned, authentic, and raw humanity to lead your people and build connections. Authors Scott and Alison Stratten deliver their signature combination of business snark and timeless advice, drawing on dozens of interviews with finance, entertainment, tourism, and hospitality leaders to show you how to ditch the spreadsheets and remember how to be awesome! The book is full of case studies perfect for brand-new business leaders, solopreneurs, as well as people who run bigger teams. You'll also find: Interviews with recognized business leaders loaded with invaluable wisdom and unguarded, human moments A fun and authentic reading experience direct from the people who run UnMarketing.com, a world-leading viral marketing company Unfiltered and engaging commentary on what actually makes your followers, employees, and team members tick, and what they look for in a kick-ass leader There are plenty of books out there trying to reduce leadership to boring stats and sterile profiles. This ain't one of 'em. This is a book for leaders looking to make real and honest connections with their people so they can build an agile team that gets results. A book by humans, for humans. Grab a copy today!
Advanced Hospitality Marketing
This course offers an in-depth look at marketing principles and strategies. It relates various marketing functions and techniques from the perspectives of the hospitality and marketing individual; from the delivery point or service personnel to the end user of the guests and patrons. Furthermore, this course focuses on understanding marketing issues for a service industry with key topics such as customer care (service marketing), loyalty (incentive marketing), service recovery, and quality management (product and service quality in hospitality industry).
Contemporary Hospitality Marketing
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Customer Service Marketing : managing the customer experience
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This timely book is a comprehensive overview of customer service principles, theories, and practices. It looks at the best practices of service enterprises and the delivery of superior customer service. It also includes classic and contemporary theories relating to the consumers, managers, and their behaviors in organizational setting. The book uses real-life applications through examples from business enterprises in various service sectors, including hotels, restaurants, theme parks, event management, airlines, cruises, (e-)retailers, and finance. This book covers important concepts in service design and delivery including customer experiences, peer-to-peer services, the organization's servicescape, quality measurement tools, and use of technologies. The book also gives insights into consumers including their expectations, attitudes, emotions, word-of-mouth behaviors, and strategies to ensure their loyalty. It also looks at developments in service theory and practice which remain relatively unexplored by existing textbooks. Filled with real-world case studies in various service sectors, this textbook will be particularly useful for students in hospitality guest services and services marketing.
The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today
by
Actionable advice for sales professionals and business owners for growing sales in today's increasingly virtual marketplace Rapid changes in where and how people live, work, and do business in recent years, have triggered major shifts in how customers shop for and buy virtually everything! Sales and marketing professionals are faced with the harsh reality of rethinking their entire approach to engaging clients in today's virtual marketplace--or risk quickly becoming irrelevant. They need to rethink their entire sales approach--and Digital Selling Handbook shows them how to do it. This comprehensive guide builds readers' understanding of customer psychology and buying behavior in the new digital-first world. It provides best practices for engaging customers using a variety of methods. Digital selling expert and founder of Sales Excellence, Inc., Bill Stinnett covers the entire sales and marketing process, showing how to: Create a magnetic personal brand that attracts prospective customers Engage customers earlier in the buying process Develop an evergreen lead machine using strategies of world-class organizations Write articles, emails, and social media posts that trigger customer action Find and create new opportunities through outbound prospecting Turn customer conversations into sales opportunities and revenue Finding and attracting new business will always be one of the most vital aspects of business success. In today's transformed world of selling, those with the smartest, more forward-looking strategies will be the ones to come out on top. The Digital Selling Handbook provides everything you need keep ahead of the curve and in front of the competition.
Essentials of Services Marketing
by
For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.
The Fundamentals of Hospitality Marketing
by
The Fundamentals of Hospitality Marketing is essential reading for students on degree- and diploma-level courses in leisure and tourism. Practitioners in the industry who have not had the opportunity for a formal course of marketing training and who want to increase their knowledge and understanding of marketing will also find this book of great benefit.Carefully structured to be used in the teaching weeks of one semester, this is the first short, concise, affordable marketing textbook for students of hospitality. Each section of the book is directly related to the hospitality industry through the use of up-to-date examples.
Hospitality Marketing
by
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities.
Hospitality Marketing
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Hospitality Marketing: an introductiontakes a unique approach to outlining marketing processes in the hospitality industry. Ideal for those new to the topic of marketing, this text contextualises the subject for the hospitality sector. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in three stages, as would the hospitality marketing manager: * BEFORE customers visit the hotel / restaurant, the marketing task is to research the market, manage customer expectations and motivate trial purchase through product / service development, pricing, location, distribution and marketing communication. * DURING the service encounter, the task is to meet or exceed customer expectation by managing the physical evidence, service processes and employee behaviour. * AFTER the service encounter, the task is to audit quality and customer satisfaction, and promote a longer term mutually beneficial relationship with customers through relationship marketing initiative. Hospitality Marketing is a complete learning resource, with real-life examples, case studies and exercises in the text, plus an accompanying website which provides solutions to the exercises, further case studies and links to relevant sites to support both students and lecturers.
Hospitality Marketing and Consumer Behavior
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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.
Hospitality marketing in the e-commerce age.
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Hospitality Sales
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For a required or elective course in Hospitality Sales and Introductory Sales Training for Industry taught out of the hospitality management or marketing program at the freshman/sophomore level at the two-year and four-year levels. Some hospitality programs will use this book in the lower level marketing course (taught out of the business school) as well. Focused on the sales aspect of hospitality (not just marketing), this book addresses the primary focus of sales as the communication aspect of marketing as well as direct personal selling to potential customers. Shaw/Morris positions personal selling as having the right product, in the right place, at the right time, and at the right price applied to hotels or foodservice operations. With this emphasis on personal selling - the sales process, sales management, sales and technology - sales becomes integral to the student's understanding of operations and marketing.
Marketing Leadership in Hospitality and Tourism
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How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.
Selling in a Crisis
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Find the motivation and confidence to stay on top when everything hits the fan In volatile times, it is hard to sell. It seems like every company is on a spending freeze, cutting back, or pushing off making decisions. Buyers become scarce and the competition for the few that are still buying is fierce. People don't want to meet with you, objections are harsher, customers cancel orders and contracts on a whim and pressure you for price decreases. Yet, you are still under the same pressure to make your sales number. If you don't, your income will take a hit. Don't even mention the 401(k) that you are afraid to even look at with the markets in free fall. In this situation, it's natural to feel stressed out and feel demotivated. In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change. In his classic, no-nonsense style, Jeb gives you 55 easy to consume tips, techniques, and tactics that are time-tested and proven to help you stay on top when everything and everyone else is down. You'll also discover: The real secrets to selling more in a crisis The difference between rainmakers and rain barrels and how to find opportunity in adversity Why you must stop swimming naked and put your bathing suit on Why you don't get into buckets with crabs How to be a RIGHT NOW sales professional 7 Steps of Effective Prospecting Sequences and how to be professionally persistent How to adjust sales messaging to meet the moment The sales secrets of frogs, squirrels, and horses Sutton's Law and why you must go where the money is Why you need more than charm and a great personality to close sales in a crisis The five questions you must answer in the affirmative for every stakeholder How to handle buying commitment objections in a crisis How to protect your turf from competitors and your profits from price decreases Five ways to protect and advancing your career How to be bold and always trust your cape And so much more . . . Jon Kabat-Zinn once said, "You can't stop the waves, but you can learn to surf." This is exactly what you'll learn to do in this indispensable guide for sales professionals who are navigating the rough seas of volatility. With each chapter you will find the motivation, inspiration, and confidence catch to rise above the negativity, catch your wave, and take control of your life, career, mindset, and income.
Services Marketing and Customer Relationship Management
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CRM enables businesses to build lasting relationships with both new and existing customers, while optimizing corporate efficiency. This book explores the key concepts of customer relationship management and provides practical tools and techniques for managing customer relationships. It also discusses the importance of effective service delivery and how it can be used to build strong customer relationships. With real-world cases and examples, this book is an essential resource for anyone interested in the field of services marketing and customer relationship management.
The simplified guide to digital marketing
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"Digital marketing refers to all the marketing initiatives and efforts that take place on the Internet. It involves the use of online platforms such as social media and websites for promoting and selling various products and services. Most organizations are nowadays focusing on augmenting their traditional marketing efforts with digital marketing efforts. It has become essential due to the increased popularity and widespread usage of the Internet and social media engagement. The up-front costs required in digital marketing are also low, which makes it ideal for start-ups and small-scale businesses. Both the B2B as well as B2C sectors use digital marketing extensively. Some of the major types of digital marketing techniques include search engine optimization, content marketing, social media marketing, pay-per-click marketing, affiliate marketing, influencer marketing, e-mail marketing and mobile marketing. The book is appropriate for all categories of readers seeking to learn the basic as well as advanced concepts of digital marketing in a lucid manner. It is an essential guide for those who wish to pursue this discipline further."--Back cover
Strategic Integrated Marketing Communications
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This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication. Step-by-step, knowledge and understanding builds through the book, starting by laying a foundation to provide context, looking at the role of IMC in building brands and strengthening companies. The book then considers what goes into developing and executing effective messages, and how to ensure that they are consistent and consistently delivered, regardless of media. A detailed, practical overview of the strategic planning process is provided, illustrated by numerous examples and cases, along with 'desktop' tools and worksheets for developing and implementing an IMC plan. The 4th edition of this classic textbook has been fully updated throughout, and includes: Updated and expanded coverage of digital media, including issues relating to privacy and media strategy New sections on setting campaign budgets, brand architecture, target audience action objectives, social marketing communication, and such practices as gamification and experiential marketing Extended content on international advertising and shared cultural values The introduction of a channels-based typology of marketing communication Updated international examples and case studies throughout. A comprehensive and accessible guide to the steps of planning and developing an effective IMC campaign, this book should be core reading for students studying Integrated Marketing Communications, Strategic Communications, Principles of Advertising, Media Planning and Brand Management.
Advanced Hospitality Marketing
This course offers an in-depth look at marketing principles and strategies. It relates various marketing functions and techniques from the perspectives of the hospitality and marketing individual; from the delivery point or service personnel to the end user of the guests and patrons. Furthermore, this course focuses on understanding marketing issues for a service industry with key topics such as customer care (service marketing), loyalty (incentive marketing), service recovery, and quality management (product and service quality in hospitality industry).
Achieving Success Through Service Innovation
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This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their innovative ideas to life. The cases include innovations for improved customer service, stronger human resources, and new food service and lodging concepts. While updated technology forms the basis for many of the innovations, some of the cases focus specifically on technology improvements, with a particular focus on the use of technology as a mediator in the service value chain. With the passage of several years, the book shares the outcome of the innovative concepts--most of which continue to operate. The lessons presented will provide you a valuable perspective on success through innovation, whether you are operating in the hospitality industry or another business.
Business Administration
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The progress of several businesses was severely challenged through the advent of the COVID-19 pandemic, with several businesses collapsing globally. Apart from the pandemic, the business posture and dynamics of yesteryear has significantly changed, as the way business is conducted today, especially in this era of Industry 4.0 and the proliferation of technology-assisted processes, have created a new environment for doing business. Comparatively, yesterday's businesses seemed to have been in the "dark," keeping itself within limited geographical locations, contacts, and markets. However, business today, with the technological boom, has created a global village with the advent of the World Wide Web and social media which is redefining the way business is conducted especially in product and service development, marketing and publicity, customer attraction and retention, scouting and recruitment, and so on. This book responds to contemporary calls for new ways of managing businesses with practitioner-oriented discourses on topical issues like business environments and how modern businesses can thrive in the same. It discusses in some detail the general composition of business environments, specific factors that influence the operations and decisions of a business within its environment, the level of control businesses have over the factors that operate within the business environment, and the need for businesses to be proactive and to strategise in order to take advantage of the opportunities the business environment presents as while minimising the negative effects some factors also present. The book provides practical applications while not losing sight of the theoretical underpinnings. Case studies have been provided to elucidate the theories learnt and provide practical application to real-life situations. Written in easy non-technical language, the book also has practice questions at the end, making it an easy instructional manual for business owners worldwide. It is also a brilliant text for introductory students of business administration and management and covers important business areas like types of business ownership and how to start a business.
The future of service post-COVID-19 pandemic. Volume 1, Rapid adoption of digital service technology
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This open access book is geared towards providing insights and stimulating new thinking about the changing nature of services, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on digital service technology. This book serves as a useful resource for business practitioners and academics in the areas of service and human resource management. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected introduce novel methods to the service sector, such as untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, digital technology is becoming more important than ever before. This books provides a range of examples and cases to elaborate on the effective application of digital service technology in order for businesses to stay relevant in the current climate.-- Provided by publisher.
Hospitality Branding
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In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool--all driven by the preeminence of the brand. Chekitan S. Dev's award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author's many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.
International Encyclopedia of Hospitality Management
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The International Encyclopedia of Hospitality Management is the definitive reference work for any individual studying or working in the hospitality industry. There are 185 Hospitality Management degrees in the UK alone. This new edition updates and significantly revises twenty five per cent of the entries and has an additional twenty new entries. New online material makes it the most up-to-date and accessible hospitality management encyclopedia on the market. It covers all of the relevant issues in the field of hospitality management from a sectoral level (lodging, restaurants/food service, time-share, clubs and events) as well as a functional one (accounting and finance, marketing, strategic management, human resources, information technology and facilities management). Its unique, user-friendly structure enables readers to find exactly the information they require at a glance - whether they require broad detailnbsp;that takes a more cross-sectional view across each subject field or more focused informationnbsp;that looks closely at specific topics and issues within the hospitality industry today.
Luxury Brand Management in Digital and Sustainable Times
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Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition of Luxury Brand Management in Digital and Sustainable Times delivers a timely re-examination of what constitutes the contemporary luxury brand landscape and the current trends that shape the sector. Distinguished experts and authors Michel Chevalier and Gerald Mazzalovo provide readers with a comprehensive treatment of the macro- and micro-economic aspects of management, communication, distribution, logistics, and creation in the luxury industry. Readers will learn about the growing importance of authenticity and sustainability in the management of fashion, perfume, cosmetics, spirits, hotels and hospitality, jewelry, and other luxury brands, as well as the strategic issues facing the companies featured in the book. The new edition offers: A new chapter on the "Luxury of Tomorrow," with a particular focus on authenticity and durable development A completely revised chapter on "Communication in Digital Times," which takes into account the digital dimension of brand identity and its implications on customer engagement activities and where the concept of Customer Journey is introduced as a key marketing tool A rewritten chapter on "Luxury Clients" that considers the geographical changes in luxury consumption Considerations on the emerging notion of "New Luxury" Major updates to the data and industry figures contained within the book and a new section dedicated to the hospitality industry New semiotic analytical tools developed from the authors' contemporary brand management experiences Perfect for MA and MBA students, Luxury Brand Management also belongs on the bookshelves of marketing, branding, and advertising professionals who hope to increase their understanding of the major trends and drivers of success in this sector.
Management Science Applications in Tourism and Hospitality
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Find out how accurate forecasting and analysis can prevent costly mistakes! Management Science Applications in Tourism and Hospitality examines innovative tools for evaluating performance and productivity in tourism offices, hotels, and restaurants. This collection of recent studies focuses on two important topics of management science: forecasting and a relatively new analytical methodology called data envelopment analysis (DEA). This book will show you how tourism forecasting accuracy can be enhanced and how DEA can be used to benchmark productivity and improve advertisement efficiency. Management Science Applications in Tourism and Hospitality provides you with a useful blend of analysis from both theory and real-data perspectives. This book uses case studies, application techniques, and expert advice to review various productivity measurement methods and compare them to DEA, revealing DEA's strengths, weaknesses, and its potential in the operating environment. With Management Science Applications in Tourism and Hospitality, you'll be able to: utilize destination benchmarking perform multiunit restaurant productivity assessments using DEA conduct hotel labor productivity assessments using DEA measure and benchmark productivity in the hotel sector using DEA model tourism demand use an improved extrapolative hotel room occupancy rate forecasting technique forecast short-term planning and management for a casino buffet restaurant apply city perception analysis (CPA) for destination positioning decisions This book is generously enhanced with tables and figures to substantiate the research. Management Science Applications in Tourism and Hospitality is valuable for hospitality and tourism educators and graduate students learning and doing research in operation analysis. Savvy executives and professionals who want to improve efficiency in their industry will also benefit from the techniques illustrated in this timely guide.
Managing Tourism and Hospitality Services
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This book enhances theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. The book contains 28 chapters by international experts, highlighting the tensions and challenges in tourism and hospitality services management.
Marketing and Selling the Travel Product
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Marketing Essentials for Independent Lodgings
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Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business's name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.
Marketing Places and Spaces
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Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing the Value Co-creation Challenges for Tourist Destinations: a Supply-Side Perspective; The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding - The Golden City of Kremnica, Slovakia; Events as a Differentiation Strategy for Tourist Destinations; How do Tourists Turn Space into Place? - A Conceptualisation for Sustainable Place Marketing; the Influence of Slow City in the Context of Sustainable Destination Marketing; Wedding-based Tourism Development: Insights from an Italian Context.Authors include tourism researchers working in Finland, UK, Macau, Japan, New Zealand, and beyond. A practical strategy guide and an in-depth complement with extensions to Elizabeth Gilbert's 'Eat Pray Love' for hospitality and tourism professionals and educators is the relevant perspective that 'Marketing Places and Spaces' provides.
The SAGE Handbook of Hospitality Management
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At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world′s leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it. Topics include: * The nature of hospitality and hospitality management * The relationship of hospitality management to tourism, leisure and education provision * The current state of development of the international hospitality business * The core activities of food, beverage and accommodation management * Research strategies in hospitality management * Innovation and entrepreneurship trends * The role of information technology The SAGE Handbook of Hospitality Management constitutes a single, comprehensive source of reference which will satisfy the information needs of both specialists in the field and non-specialists who require a contemporary introduction to the hospitality industry and its analysis. Bob Brotherton formerly taught students of Hospitality and Tourism at Manchester Metropolitan University. He has also taught Research Methods to Hospitality and Tourism students at a number of international institutions as a visiting lecturer; Roy C. Wood is based in the Oberoi Centre of Learning and Development, India
Social Media Marketing Management How to Penetrate Emerging Markets and Expand Your Customer Base
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This book seeks to provide practical guidance on the use of social media in the firm's operations. While it provides practical perspectives by addressing contemporary issues in relation to social media marketing practices, this book will also serve as a relevant teaching text in social media marketing.
Strategizing : new thinking about strategy, planning, and management
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Strategy is an essential part of business, but strategizing often gets ignored or left behind. In this exciting new work, Eric J. Bolland introduces strategizing as a key component of strategy development and execution, showing strategizing as a way to aid organizations with their futures. To strategize successfully, businesses need a set of well-developed tools to help them perform specific actions continuously. Starting by tracing the origin and evolution of strategy and strategic planning, this exciting new guide puts forward advice on how to put strategy research into strategizing practice. In detailed chapters, Bolland addresses how strategizing works, with twenty real-world cases to show how theory can become reality, citing art, history, literature, science, psychology and philosophy to explore the human impulse to strategize. A valuable accompaniment for business students of strategy, as well as a practical handbook for staff and mid- and upper-level managers, this book is an essential read for anyone seeking guidance about planning the futures of their organizations.
Tourism and Hospitality Marketing
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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
New Venture Formulation in Tourism and Hospitality
This course teaches the learner how to convert a business idea into an up-and-running income generating business. This is realized through the examination of basic assessments that need to be taken to get the project off the ground, as well as a discussion of structures and approach that entrepreneurs should adopt. This course examines the marketable viability of innovative ideas, turn them into products and services, and take these products and services to market.
Creating a Business Plan for Dummies
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Learn how to create a sound, profitable business plan that will take your business to the next level Whether you're starting a new business or you're looking to revitalise your strategy, Creating a Business Plan For Dummies covers everything you need to know. This step-by-step guide shows you how to figure out whether your business idea will work. With Dummies, your business plan can be a simple process that you tackle in stages. You'll identify your strategic advantage, discover how to gain an edge over your competitors and transform your ideas to reality using the latest tools (including AI!). No matter what type of business you have -- products or services, online or bricks-and-mortar -- you'll learn how to create a start-up budget and make realistic projections. How will you predict and manage your expenses? When will your business break even? Dummies will help you assemble a financial forecast that leaves you confident in your calculations! Learn how to review potential risk, experiment with different scenarios to see if you're on the right track and hone your mindset for a better work-life balance. Establish a smart business model that really works Identify your edge, get ahead of competitors and win the game Create an elevator pitch and a one-page business plan to woo investors Demystify financial projections, build a budget and create cashflow Work smarter by taking advantage of the latest AI and online business tools Having a good plan is the first step to success for any business. Getting it right can mean the difference between big trouble and big profits. Creating a Business Plan For Dummies gives you the detailed advice you need to guide your business all the way from concept to reality.
Designing Online Experiments for the Social Sciences
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This book guides you through designing and implementing an online experiment in social science research in a clear and straightforward manner. At an approachable pace, it covers foundational principles of good experimental design before setting out best practice for how to design and conduct web experiments, taking into account the specific methodological challenges of working online with digital tools. The book: Offers practical advice for approaching every stage of the research process Breaks real-world examples into easy to follow steps Focuses on how to make good decisions and choose the right design for your research project This pragmatic guide helps beginner researchers get started with online experiments confidently. It is supported by online resources such as case studies which allow you to see the concepts in practice, and weblinks to tools and resources to aid you.
E-Commerce and Information Technology in Hospitality and Tourism
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The travel professional who wants to stay on the cutting edge will find this to be a great resource. Employing the concepts, ideas and technologies discussed in this book will dramatically improve customer service and marketing in this age of technology. Through the practical use of examples and case studies, the author provides an extensive review of the Internet as an agent of change in hospitality and tourism information technology and commerce. "E-Commerce and Information Technology in Hospitality and Tourism" contains essential information about business-to-business and business-to-consumer e-commerce models, and about marketing schemes and strategies used by various sectors of the industry. A discussion of e-commerce answers questions about reliability, privacy and security as they relate to Internet transactions. Travel professionals will benefit from a detailed review of the Internet's impact on various sectors of the industry including travel agencies, airlines, hotels, cruise lines, bed and breakfasts, online travel stores and more. The author rounds out the book with a glossary of terms, chapter highlights and leads to valuable resources available on related Web sites, as well as a discussion of the future use of technology in the industry.
The Globalization of Tourism and Hospitality
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The Globalization of Tourism & Hospitality is an innovative textbook that provides a fresh insight into the strategic rationale behind the globalization of the tourism & hospitality industry. The book draws on the unique backgrounds of the author from different regions of the world to give a truly international perspective on the issues covered.
Global logistics and supply chain management
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Heads in Beds
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An excellent supplemental text for courses in Hospitality Management, Travel and Tourism Marketing, Travel Promotion and Sales, and Destination Marketing. This factual, how-to book for hospitality and tourism students addresses the issues from a practitioner's point-of-view, providing a realistic and comprehensive look at what their jobs and responsibilities will be. Focusing on the practical side of managing hospitality, travel and tourism marketing, this text includes several topics not covered anywhere else--marketing to travel agents, COOP marketing with wholesalers, and loyalty marketing. It provides readers with solid advice and strong direction.
Hospitality and Tourism Careers
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KEY BENEFIT: This is a comprehensive book about the realities of careers in the hospitality and tourism industry. The purpose of this book is to serve as a guide for defining, planning, and managing a career to achieve the maximum fullness and richness that can be obtained from a career in the world of hospitality and tourism.
An Introduction to News Product Management
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Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organizations. An Introduction to News Product Management sets out how "product thinking" should be used in news organizations and practiced in accordance with journalistic ethics and customs. Beginning by looking at the history and theory behind the profession, this book builds a foundational understanding of what product management is and why news is a unique product. In the second unit, the author discusses how the human-centred design philosophy of product management aligns with the mission and ethics of journalism, and how that influences the view of audiences and frames strategies. The third unit of the book focuses on the daily use of product management in news organizations, providing students with a guide to its use in researching, prioritizing, and building sustainable projects that deliver news to readers and viewers. Written in an accessible style, this book features input from industry experts and draws on global examples to provide practical guidance. This is an ideal text for advanced undergraduates and graduates studying entrepreneurial journalism, media innovation, and digital media economics, as well as media professionals keen to learn more about product management and human-centred design methods.
Managing Operations Across the Supply Chain
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"We continue to live in dynamic and exciting times. Recent years have seen many changes that have affected nearly every aspect of business, including operations management. In this fifth edition of our book, we continue to reflect key shifts in operations management, including transitions: From a focus on the internal system to a focus on the supply chain. In todays highly competitive business environment, organizations must leverage the capabilities of their suppliers and customers. Operations managers must look beyond the "four walls" of the firm and take an integrated supply chain perspective of operations. From a local focus to a global focus. As Thomas L. Friedman pointed out, the world is indeed flat. Business solutions generated in Argentina are used to meet needs in the United States, and parts built by suppliers located in China are used to assemble cars in Canada. Commercial needs have overcome, to a large part, national borders, presenting new opportunities and challenges for operations managers"--
Marketing and Managing Tourism Destinations
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Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2--"Destination Sustainability and Social Responsibility"; Chapter 3--"Quality of Life and Well-Being of Destination Residents"; Chapter 11--"Destination Crisis Management"; and Chapter 20--"Destination Management Performance Measurement and Management") new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.
Marketing for Hospitality and Tourism
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Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.
Marketing for hospitality and tourism
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Marketing for Tourism and Hospitality
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The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitalityprovides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes. y, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Marketing Leadership in Hospitality and Tourism
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How do you gain a sustainable competitive advantage in today's global hospitality industry? Are there ways to attract and keep a customer over the course of a lifetime? Marketing Leadership in Hospitality and Tourism, Fourth Edition addresses the marketing strategies and tactics known to be effective in the industry such as strategic pricing and revenue management, customer loyalty programs, proven communication mixes, and more! Each chapter explores how to market services and the hospitality experience from both an academic and industry point of view. Case studies, international examples, web exercises and intriguing interviews help readers learn about marketing and also about the industry itself.
Marketing of hospitality and tourism services
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Practical Product Management for Product Owners
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Hone Agile Product Owner Behaviors that Lead to Marketplace Winners Organizations pour vast resources into building new products and services. Yet too many are poorly conceived, don't delight (or even satisfy) customers, and fail in the marketplace. The solution is more effective agile product ownership and product management. This book is an expert guide to the behaviors, stances, and practices of world-class agile product development, reflecting deep in-the-trenches experience from world-renowned experts. Chris Lukassen and Robbin Schuurman introduce powerful tools, ideas, and skills for delivering superior products and services, and for avoiding pitfalls that keep you from seeing what customers really need and want. Learn through a start-to-finish, Scrum-based case study, drawing on concepts the authors created for their breakthrough Scrum.org Professional Scrum Product Owner-Advanced (PSPO-A) training course. This innovative approach has already helped thousands of product owners excel--and it can transform the way you create products. Replace negative product owner behaviors with approaches that lead to excellence Represent customers more empathetically and effectively Connect customers, values, and features more coherently Tell better stories, set clearer goals, and create more valuable roadmaps Innovate business models, run better experiments, and scale products more successfully Make more successful decisions, involve the right people, and rely on better data Become a great agile collaborator, across governance, budgeting, contracting, and beyond Influence customers, users, stakeholders, and teams to improve your overall effectiveness Optimize every organizational role related to product ownership Product owners, managers, and team leads will find this guide indispensable along with Agile/Scrum coaches, consultants, and executives wanting to generate more value from product management across the organization.
Selling Your Expertise : the mindset, strategies, and tactics of successful rainmakers
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Wall Street Journal bestseller Build your book of business and sell more services with this expert guide for knowledge professionals How do rainmakers consistently and continuously sell their ideas and grow their client base? What is the secret to their ongoing success? Whether they are in accounting, consulting, investment banking, law, or any other type of professional service, it's not just their knowledge, experience, and unique services that set them apart. They succeed by adopting the mindset, mastering the strategies, and employing the tactics at the heart of rainmaking. In Selling Your Expertise: The Mindset, Strategies, and Tactics of Successful Rainmakers, veteran communications, sales, and leadership consultant Robert Chen provides a practical guide to selling knowledge-based services in a market that demands credibility and subject-matter authority. Chen and his colleagues at Exec|Comm have helped hundreds of thousands of professionals learn to sell, influence, and negotiate more effectively. This book condenses Chen's first-hand experience and over 40 years of Exec|Comm's best sales advice, along with interviews featuring other successful rainmakers from a variety of professions and industries. Whether you're a national practice partner at a Big Four consulting firm or an independent attorney just starting out, this book equips you with the real-life knowledge you need to: Develop a client-focused mindset to help build a thriving book of business Use effective strategies to find your ideal prospects and turn them into long-term clients, using concrete metrics to assess whether you're on the right track Apply practical tactics to build a trusted reputation, sharpen communication skills, manage the challenges of not having enough time to sell, and push beyond obstacles The perfect book for consultants, investment bankers, lawyers, research analysts, and accountants, Selling Your Expertise is an invaluable resource for any professional who makes a living by selling solutions to their clients' most pressing needs.
Strategic Management for Tourism, Hospitality and Events
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Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. Among the new features and topics included in this edition are: Extended coverage to Hospitality and Events to reflect the increasing need and importance of a combined sector approach to strategy New international Tourism, Hospitality and Events case studies from both SME¿s and large-scale businesses are integrated throughout to show applications of strategic management theory, such as objectives, products and markets and strategic implementation. Longer combined sector case studies are also included at the end of the book for seminar work. New content on emerging strategic issues affecting the tourism ,hospitality and events industries, such as innovation, employment, culture and sustainability Web Support for tutors and students providing explanation and guidelines for instructors on how to use the textbook and case studies, additional exercises, case studies and video links for students. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students¿ learning and understanding. This book is an essential resource to Tourism, Hospitality and Events students.
Tourism and Hospitality Marketing
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With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketingis accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Travel and Tourism Public Relations
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The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their own special messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include: The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.
Wellness Management in Hospitality and Tourism
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The global wellness industry is currently valued at $4.4 trillion and wellness in hospitality and tourism is one of the fastest-growing travel segments.Wellness Management in Hospitality and Tourism is the first text that:* discusses and evaluates the design, operation and management of a wellness event in food service, hospitality and tourism businesses.* evaluates the implementation of wellness management programs in food service, hospitality and tourism businesses.* identifies and describes wellness customer segments within food service, hospitality and tourism businesses. Comprised of 14 chapters - one for every week of a semester - that study the science behind the trends and look at every aspect of health and wellness across the tourism and hospitality industries, this text provides students with the skills and knowledge to become a leader in the development of this new wave of exciting, nutritious, safe and profitable health and wellness products, services and practices. Packed with international case studies and written in a user-friendly style, Wellness Management in Hospitality and Tourism looks at the following key areas and more:* Typologies, scope and segments in health and wellness * Management of wellness amenities and facilities in foodservice, hospitality and tourism businesses* Analysing and managing health and wellness programs and offerings in foodservice, hospitality, and tourism businesses* Health and wellness food and beverage trends* Wellness during crises and pandemics* The Future of wellness management in foodservice, hospitality, and tourism businesses
New Venture Formulation in Tourism and Hospitality
This course teaches the learner how to convert a business idea into an up-and-running income generating business. This is realized through the examination of basic assessments that need to be taken to get the project off the ground, as well as a discussion of structures and approach that entrepreneurs should adopt. This course examines the marketable viability of innovative ideas, turn them into products and services, and take these products and services to market.
Achieving Success Through Service Innovation
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This book investigates the genesis and success of innovation in the hospitality industry as detailed in over four dozen case studies. In many of the cases studies, the innovators themselves provide the insights into their innovative inspiration and the lessons learned from the way they brought their innovative ideas to life. The cases include innovations for improved customer service, stronger human resources, and new food service and lodging concepts. While updated technology forms the basis for many of the innovations, some of the cases focus specifically on technology improvements, with a particular focus on the use of technology as a mediator in the service value chain. With the passage of several years, the book shares the outcome of the innovative concepts--most of which continue to operate. The lessons presented will provide you a valuable perspective on success through innovation, whether you are operating in the hospitality industry or another business.
The AI revolution in customer service and support : a practical guide to impactful deployment of AI to best serve your customers
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In the rapidly evolving AI landscape, customer service and support professionals find themselves in a prime position to take advantage of this innovative technology to drive customer success. The AI Revolution in Customer Service and Support is a practical guide for professionals who want to harness the power of generative AI within their organizations to create more powerful customer and employee experiences. This book is designed to equip you with the knowledge and confidence to embrace the AI revolution and integrate the technology, such as large language models (LLMs), machine learning, predictive analytics, and gamified learning, into the customer experience. Start your journey toward leveraging this technology effectively to optimize organizational productivity.
Boosting Tourism Development through Intellectual Property
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This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes..
E-Commerce and Information Technology in Hospitality and Tourism.
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The Family Business in Tourism and Hospitality
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The family business is a global phenomenon, and is particularly prominent in tourism and hospitality. In many cases, the family business was developed for the purpose of facilitating personal and family goals. For example, in rural areas, farmers can use tourism as a way to generate additional income, thereby remaining in the area and retaining family property. Running a bed and breakfast establishment is a way to mix family and work. Lifestyle, locational and autonomy motives are the norm, but profit and growth-oriented entrepreneurs are also found within family businesses. This book is the first academic treatment of family business issues within the tourism and hospitality industry. It provides comprehensive assessment of ownership, management and family-related concerns across the entire business and family life cycle. Many new international case studies of real family businesses are used to illustrate key points. The book will be of significant interest to researchers and students in tourism and hospitality, small business and entrepreneurship studies, as well as to owners and potential investors in family businesses.
Innovative cultural tourism in European peripheries
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"Cultural tourism can play an important role in social and territorial cohesion. Focusing on European peripheral regions, this book illuminates the importance of local communities in heritage management for sustainable development. The book provides insights into the use of innovative business models and tools, such as ecosystem services contracts and digital narrative platforms, to enhance the sustainability and economic development of peripheral and marginal destinations. Additionally, the book addresses the value of data collection and analysis in cultural tourism, and provides insights on participatory models and approaches that contribute to sustainable tourism development. With contributions from a pan-European range of expert scholars and practitioners, this book serves as an essential resource for researchers, professionals, and anyone with an interest in tourism, and the cultural and creative industries"-- Provided by publisher.
International case studies in innovation and entrepreneurship in tourism
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"This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike"-- Provided by publisher.
Responsible Rural Tourism in Asia
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The rural tourism sector has become a key driver for social and economic growth and a major source of income for developing and low-income countries in many parts of Asia. Rural tourism is progressively viewed as a solution, increasing the economic viability of marginalised areas, stimulating social regeneration and improving the living conditions of rural communities. Responsible rural tourism promotes conservation of the natural environment, protects the authenticity of culture, and offers socioeconomic opportunities and benefits for local communities. This book encompasses case studies from a range of Asian countries and examines both successful and failed attempts in developing responsible rural tourism, and the learnings that we can adopt and adapt for future responsible rural tourism in the region. It will be of interest to students, researchers, stakeholders and policymakers in tourism.
Space Business : Emerging Theory and Practice
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This book is an academic investigation of commercial activities of firms in the space related industries and those utilizing services provided by space technology firms. These firms and their activities are part of the "New Space" concept where space related commercial activities are undertaken and funded by private firms rather than government institutions. New Space is leading to business model innovation and new theory about space business activities including upstream and downstream commercial activities. Upstream value chains include activities prior to turnover of launched systems to operators. Downstream value chains include operation of systems in space as well as the transfer, processing, and sale of space-based data and data services. The commercial activities of space business now reach into everyday lives of most humans from banking and disaster management to resource monitoring to tourism. With such broad reach, the New Space ecosystem is rapidly developing in importance and complexity. Arto Ojala is Professor of International Business at the University of Vaasa, Finland. He is working on several space related research projects in the University of Vaasa's Digital Economy platform cutting across international business, information systems, business model innovation, and entrepreneurship that span from Europe to Japan. William W. Baber is Professor in the Graduate School of Management, Kyoto University. He has combined education with business throughout his career including economic development in the State of Maryland and supporting starting businesses in Japan. In addition to Space Business, he teaches and researches negotiation and business model innovation.
Stuck : how to WIN in business by understanding LOSS
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Our work life is changing. Every day new companies, technologies, and ideas emerge that impact how, where, and most importantly, why we work. Despite this exciting evolution, people remain the heart of change. People are tricky. People don't seem to evolve as fast as global trends. People get Stuck. Teams have people moving at different speeds with different levels of adoption in our evolving workplace. Some evolve and some don't. Teams get Stuck. Leaders, managers, and teammates struggle with this resistance and get frustrated. Frustrated people impact the performance of every organization. Organizations get Stuck. Why? The answer is deeply human and biological, rooted in the way our brain interacts with everything in the world, even work. When people feel they are losing something, they react by getting Stuck. Stuck connects over 20 years of research on our brain's reaction to the evolving workplace with real stories of people journeying through the challenge of being Stuck. The organizations, leaders, and managers who understand these concepts will evolve with the future. Those organizations will understand LOSS as a tool to achieve business WINs. This book addresses a critical concept that closes a gap in other popular business publications. Many books tell leaders and managers the process of how to change their organizations. However, many of these books lack a key mechanism for understanding human interactions. The mechanism is a biological function developed through evolution called attachment - the human need to connect to different tangible and intangible objects for support. Attachment is the reason that people connect with leaders and corporate culture, but also what creates a deep sense of loss during even the smallest changes. Stuck offers a complete understanding of attachment and how it impacts individuals, relationships, and organizations. The root of the challenge is the human need to connect to different tangible and intangible objects for support. The basis of the need for support is grounded in our need for attachment. Those who learn to understand loss through attachment behavior and the attachments of others will succeed. In addition, this book provides original data-based evidence from assessments conducted with nearly 20,000 respondents and original stories from the application of attachment concepts in more than 150 organizations across all sectors around the globe. It shines a light on attachment and use it as a lens to better understand our workplace. Stuck is not an academic study. It is a practical guide for leading the brain through change. For the first time, the authors tell stories that demonstrate their research and offer a roadmap for how to leverage attachment research to drive business success. Stuck provides not only the deep lessons from the authors' research, but clear steps for readers to use the lessons of attachment in their own work. In this way, the book serves as a guide to those leaders, managers, and employees who are ready to be unStuck.
Sustainability, Big Data, and Corporate Social Responsibility
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This book aims to provide theoretical and empirical frameworks and highlights the challenges and solutions with using Big Data for Corporate Social Responsibility (CSR) and Sustainability in the field of digital transformation and tourism. Sustainability, Big Data, and Corporate Social Responsibility: Evidence from the Tourism Industry offers a theoretical and empirical framework in the field of digital transformation and applies it to the tourism sector. It discusses Big Data used with CSR and sustainability for the improvement of innovation and highlights the challenges and prospects. It presents a modern insight and approach for use by decision-makers as an application to solve various problems and explores how data collection can shed light on consumer behavior making it possible to account for existing situations and plan for the future. This book is intended to provide a modern insight for researcher, students, professionals, and decision-makers on the application of Big Data to improve CSR and sustainability in the tourism sector.
Tour Operating Business
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Tourist product is composed of an amalgam of services and products that are brought together to create an overall tourist experience. This multi-service product, by definition, includes a trip away and an overnight at the destination, and can either be created by the tourists themselves or by a tour operator. Travel trade is an important sector of the tourism industry responsible for packaging travel services and offering them to potential travelers. They also have an important role in commercialization of tourist products and destination development. Tour packages are usually cheaper, safer and more convenient for tourists. Hence, travel firms create the link between tourist products at the destination and the travelers. Tour operators even create and brand destinations. They take various risks and invest in the destination product ahead of the sales, hence they are an important stakeholder for tourism destination development. Despite there being extensive literature on transportation, accommodation, restaurants, attractions and events; the tour operators, their place in tourism system and their operations are neglected in education and research.This book addresses this gap both in theory and practice. The first chapter discusses the nature of the tourism industry and tourism supply. Tourism resources, tourism types, tourist services and organizations are also explored in this section. The second chapter focuses on the tourist product, features of tourism as a service, standardization and distribution of tourism products. This chapter also introduces travel firms as both producers and intermediaries of tourism products and services. The third chapter focuses on the travel industry, defining travel agencies and tour operators. Differences between the two and different types of each are also detailed in this section. This book also recognizes tour guides as an important part of the tourism industry and a significant partner to travel firms. Tour guides, their roles, certification and their relationships with tour operators are examined in chapter four. Tourism education, its significance, characteristics and challenges are provided in chapter five. Chapter six delves into tour operation, its management and stages. The importance of tour operators for destination development, sustainability, branding and competition and their relationships with other stakeholders are examined in this chapter. Chapter six also explores ICT information and communication technology tools in tour operation, disintermediation and online travel agencies. This book is designed as a comprehensive destination management book as well. Hence the second part of the book delves into multinational tourism organizations, tourism types and offers case destinations for further discussion. The seventh chapter focuses on multinational corporations that invest in travel trade, including financial institutions. Vertical and horizontal integration in the industry and different types of investors are also examined in this chapter. Business travel and MICE tourism are discussed in chapter eight and nine. Their characteristics, types, operation, destination and choice factors are examined supported with sample itineraries, promotion kits and SWOT analysis. Faith tourism is another tourism type, explored in chapter ten. Istanbul and Anatolia as faith tourism destinations and their relationship with tourism are explored from the perspective of different stakeholders. Chapter eleven delves into culture tourism, which is another significant tourist segment for tour operators. Culture tourism is explored from the perspective of Istanbul and its cultural resources. This book, in chapter twelve, also makes a comparison between two popular destinations in Turkey: Antalya, the major leisure destination and Istanbul, the center for business travel and cultural tourism. The book finally concludes with an epilogue discussing the geopolitical dimensions of tourism and tourist flows.As both authors are scholars with hands on experience in tour operation, who integrated theory with practice within the book and provided real life examples, illustrations and itineraries. It is very much hoped that the content will provide both theoretical and practical contributions and will be a useful resource for tour operator education and training.
Operations and Information Management
This course highlights the impact of Hospitality Information Systems and E-commerce to enhance organizational productivity, different aspects of hospitality information, such as linear aspect of information technology and information system, electronic interfaces from outside a hospitality organization, and the business functions of the hospitality industry that are used to provide product and services for all organizational contingency groups.
Air transport and tourism : interrelationship, operations and strategies
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"Air Transport and Tourism: Interrelationship, Operations and Strategies is a comprehensive textbook covering all major aspects of air transport from operational and managerial perspectives, as well as exploring the intricate relationship that exists between the air transport and tourism industries. The book introduces and provides in-depth coverage of the complexities of the airline industry, the tourism industry and the ways in which they are connected and impact on each other, for example the destination - airport - airline nexus, and the roles of air transport and airlines in tourism and vice versa. Emphasis is placed on current and future trends, the impact of COVID-19, sustainability, and environmental challenges throughout. Comprehensive coverage of airline operations, strategic management and planning, airport operations, and air transport information technology is also provided, offering a practical viewpoint on these vital aspects of the subject. This will be the ideal introductory textbook for students of tourism and hospitality studying courses in aviation and air travel"-- Provided by publisher.
Basic knowledge of front office management
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"The front office is one of the most important departments in the hotel industry. It is also known as the nerve center of the hotel. It is usually located in the lobby area. This department can easily be spotted by guests, patrons, and visitors alike since it has big windows overlooking the main entrance. The front office is responsible for many of the administrative tasks that keep the hotel functioning properly. They are responsible for check-ins and check-outs, room assignments, reservations, billing, and more. They are also responsible for customer service, ensuring that guests and patrons have a pleasant experience at the hotel. In addition, the front office team ensures that the hotel is running smoothly and efficiently, providing a welcoming and hospitable experience to all its guests. The front office staff are usually the first point of contact for guests and staff, so they need to be knowledgeable and friendly. They need to be able to handle a variety of tasks, from customer service to administrative tasks, and they need to be able to do it all in a timely and efficient manner. They also need to be able to effectively communicate with other departments in the hotel, such as housekeeping and maintenance, in order to ensure that everything runs smoothly.A front office manager's role is to oversee the front desk staff. Furthermore, they are responsible for ensuring that every guest receives a high standard of service. Front office managers will prepare schedules so that there is always a staff member available at the front desk. Occasionally, they will be tasked with hiring and training new employees. This book is comprised of eight chapters. Starting from structure of front office department, the book proceeds with accommodation concept, hotel reservation activities, managing human resource, and safety and security.Finally, the book covers the checkout and settlement procedures.The book presents a systematic approach to front office procedures by detailing the flow of business through a hotel, from the reservations process to check-out and account settlement. It presents a discussion of how theory and management strategies are applied to select-service hotel operation as well as providing updated information on various aspects of the front office operation of such hotels. The book provides step-by-step guidance on how to develop a strategic plan for a select-service hotel, including how to analyze the competition, assess customer needs, select the right technology, and create a marketing strategy. it also covers the latest trends in hotel operations, such as the use of mobile technology and social media. You can find out everything you need to know about the nature and operation of hotels as they are today in this new book. This book is important because it provides readers with an up-to-date overview of the industry and its most recent developments. It is an invaluable resource for anyone interested in the hospitality industry, whether they are working professionals or students."--Back cover
Basic knowledge of hotel management
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"The hotel industry is a crucial component of the hospitality industry, which encompasses various industries such as food services, lodging, travel, entertainment, and recreation. It provides accommodation and catering services to travelers in exchange for payment. According to British law, a hotel must offer food and shelter to a bonafide traveler who is in a fit condition to pay for the services. In turn, the hotel has the right to refuse service to those who are drunk, disorderly, unkempt or unable to pay. The hotel industry is a billion-dollar industry and is a source of employment, income dissemination, and economic growth in many countries. As such, the government and public sectors should work together to promote this business. The public sector can make investments, while the government sector can provide support. The industry has gained international acceptance due to modernization and optimal service deliv-In today's competitive tourism market, quality management is a fundamental strategic factor for achieving profitability and competitiveness. A hotel management team with a defined mission, vision, and goals must develop a special policy of improving the quality of hotel services through structural programs of quality improvement. These programs have become an essential factor in the hotel business, and they can have a positive impact on customer satisfaction, human resources, competitiveness, market power, operating costs, and the reputation and value of the hotel on the tourist market. The implementation and control of a quality improvement program can rationalize operating costs and enhance the reputation of the hotel, making it more attractive to customers. The hotel industry plays a significant role in the global economy, providing guests with various types of accommodations and services. The industry includes not only luxury hotels and resorts, but also budget-friendly options such as motels, guesthouses, inns and hostels. The primary goal of hotels is to provide guests with a comfortable and enjoyable experience away from home. In order for hotels to thrive and succeed in the competitive hospitality industry, it is crucial for hotel managers to have a strong understanding of accounting principles and techniques. The ability to manage finances effectively is essential for making informed decisions, controlling costs, and maximizing profitability.Designed in an easy-to-read style, this book offers a comprehensive overview of the most relevant accounting techniques and information for hospitality managers. The book is a valuable resource for aspiring professionals in the hospitality sector, providing them with the tools and knowledge they need to succeed in their careers.The book covers a wide range of topics, including financial statements, budgets, forecasting, cost control, and revenue management. It also provides practical examples and cases to help readers understand how to apply these concepts in real-world situations.This book is an invaluable guide for anyone interested in pursuing a career in the hotel industry or for existing hospitality professionals looking to improve their financial management skills. With its step-by-step approach, clear expla-nations, and practical advice, the book is an essential resource for anyone looking to succeed in the fast-paced and dynamic world of hotel management."--Back cover
Being a Sustainable Firm
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Being a Sustainable Firm: Takeaways for a Sustainability-Oriented Management addresses the key strategic issues that firms encounter when entering the complex world of sustainability. Faced with a proliferation of approaches, regulations and procedures, the text outlines the contours of the meaning of being a sustainable firm and provides a theoretical framework within which to place the environmental, social and governance (ESG) strategic decisions. The volume critically retraces the way in which companies approach sustainability starting from the EU SDG goals content and the set of indicators for sustainable business. It pays particular attention to SDG 9: Industry, Innovation and Infrastructure, SDG 11: Sustainable Cities and Communities, and SDG 12: Ensure Sustainable Consumption and Production Patterns for their interrelationships and implications on the firm competitiveness and the development of cities of the future. In addition, it unfolds across the broad spectrum of international standards and sustainability reporting guidelines, as relevant voluntary socio-environmental reporting systems recognized at international level. Understanding the logic of sustainability reporting and applying sustainable reporting models to specific business areas offers critical insights and application tools for organizations committed to integrating sustainability into their business and creating new sources of value starting from a common vision of sustainable development and social responsibility. The book highlights these aspects by linking them to the firm challenges and sustainability models in sectors particularly interested in sustainable development, including fashion, tourism, and public-private partnerships for sustainable local communities. The book provides useful support for students and scholars of managerial disciplines, interested in the topics of innovation management, sustainability-based strategies, sustainable entrepreneurship, socio-environmental reporting systems and performance evaluation. The delineation of the regulatory framework and sustainability reporting standards within which strategic decisions are placed constitutes a valuable guide for consultants and entrepreneurs interested to deepen the state of the art of the tools connected to corporate sustainability management and provides takeaways for managers and practitioners on sustainable practices implementation and reporting of activities.
E-Commerce and Information Technology in Hospitality and Tourism
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The travel professional who wants to stay on the cutting edge will find this to be a great resource. Employing the concepts, ideas and technologies discussed in this book will dramatically improve customer service and marketing in this age of technology. Through the practical use of examples and case studies, the author provides an extensive review of the Internet as an agent of change in hospitality and tourism information technology and commerce. 'E-Commerce and Information Technology in Hospitality and Tourism' contains essential information about business-to-business and business-to-consumer e-commerce models, and about marketing schemes and strategies used by various sectors of the industry. A discussion of e-commerce answers questions about reliability, privacy and security as they relate to Internet transactions. Travel professionals will benefit from a detailed review of the Internet's impact on various sectors of the industry including travel agencies, airlines, hotels, cruise lines, bed and breakfasts, online travel stores and more. The author rounds out the book with a glossary of terms, chapter highlights and leads to valuable resources available on related Web sites, as well as a discussion of the future use of technology in the industry.
Electronic Information Distribution in Tourism and Hospitality
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Electronic information distribution has become undeniably important in the hospitality and tourism sectors. Using a combination of narrative, analysis and case studies, this text traces the origins of electronic distribution in tourism and places current developments in context, while also looking at developing technologies and assessing their potential effect on the industry of the future. It is written from a managerial (rather than a technical) perspective, and takes an international approach with worldwide analysis and case studies encompassing Europe and the USA as well as the global marketplace. These include discussions of the distribution strategies of companies such as SABRE, Group Accor, Holiday Inn, Utell International, Best Western, as well as examinations of developing systems such as TIS, Gulliver, TravelWeb, Microsoft Expedia, Degriftour, Imminus and THG. Developments in all sectors of the tourism and hospitality industries are explored, but particular emphasis is placed on the accommodation product, illustrating its information distribution through each of the different systems.
Fundamentals of TQM
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This book provides an introduction to Total Quality Management (TQM) and its principles. TQM is a management approach that focuses on continuous improvement of processes and products to enhance customer satisfaction. The book covers topics including TQM implementation, quality control, team-building, and customer service. It is an essential guide for professionals seeking to improve their organization's quality management system and increase customer loyalty.
General management skills for hotel managers
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'Each industry and sector has different ways of functioning and working and one needs to have the requisite know-how to fit into them. The skills that an individual possesses help figure out where one can easily be absorbed. Certain skills are quintessential to work within the hospitality industry. The hospitality industry is a service industry that has encompasses many different branches of business including lodging, restau-rants, cruises, theme parks and others segments related to tourism. Many of the different branches are interrelated and directly influence each other. The success or failure of one branch directly influences the success or failure of another. The hospitality indus.ry offers a diversity of jobs with varying skill levels. Regardless of the specific job, the industry employees can often be described as "experience makers," or breakers, for that matter. These "experience makers" make up the crux of the jobs associated with the hospitality industry. Specifically speaking of hotels, whether it's the front desk agent that welcomes the guests, the bellman that takes them to the room, the restaurant server that waits on them at dinner or the spa therapist that gives the massage, the success of a specific hotel relies on the ability for these employees to meet and exceed service expectations.With the design, introduction and control of a "special program" of quality improvement of hotel services, hotel management can have a positive impact on increasing satisfaction of customers and human resources, increasing competitiveness and market power of the hotel, the rationalization of operating costs and enhance the reputation and value of the hotel on the demanding tourist market. Creative problem-solv-ing and a thorough knowledge of local resources and attractions are important as well.This 3rd edition of guide is thoroughly revised and new topics are added in this edition. This guide delves the skills that a manager should possess to run hotels, motels and other lodgings to make sure that all staff does everything. It contains information how to become a hotel manager and roles and responsibilities and general guidelines. Hotel managers can make a guest's stay pleasant and comfortable, while making sure that the hotel is profitable and efficient. Hotel managers coordinate cleaning staff, the front desk operations, grounds and facilities maintenance, and where applicable, make sure the indoor water slide is super-fun. This guide gives students the industry know-how and the skills needed to thrive in all aspects of the field. This guide provides a general overview of hospitality management. It covers the growth and development, organization and structure, and all of the functional areas of the hospitality industry, including travel and tourism, lodging, food services; and recreation. Included are an explanation of both the management and operational functions of hospitality operations, a discussion of the person nd professional demands of hospitality marrigement, examination.of managing human resources, and an exploration of the future of the industry.'--Back cover
Hospitality and food management
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Hospitality Information Systems and E-Commerce
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Hospitality Information Systems gives hospitality managers the tools they need to effectively use technology to benefit their business. Beginning with a focus on information technology basics and continuing on to explanations of hardware, software, and technology initiatives prevalent in all aspects of the hospitality industry, this groundbreaking first edition puts an emphasis on management decisions necessary to effectively purchase, implement and execute technology initiatives in a hospitality facility. Hospitality Information Systems gives hospitality managers an edge in conversing with technology professionals, and empowers readers with management awareness and terminology comprehension as it relates to the hospitality industry.
Hospitality marketing in the e-commerce age.
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Information Technology in the Hospitality Industry
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Marketing Essentials in Hospitality and Tourism: Foundations and Practices provides readers with an introduction to hospitality marketing and the basics of its many different components. With a succinct three-part format, it introduces basic marketing concepts, discusses strategic marketing and the marketplace, and ends with functional strategies that can be used to increase competitive advantage. Tourism applications, interviews with industry executives and case studies provide a glimpse at the real-world of hospitality and tourism, while contemporary examples demonstrate how marketing techniques are used to increase the chances of success.
Operations Management and Data Analytics Modelling
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This reference text introduces latest innovations on data analytics operation management in a single volume. It will serve as a useful text for graduate students and professionals in the field of industrial and production engineering, mechanical engineering, and materials science.
Operations management in the supply chain : sustainability and resilience
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Service management : operations, strategy, information technology
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"Bordoloi's Service Management 10e contains extensive coverage of the impacts of COVID-19 including the service innovation and progress experienced by a global pandemic. Written in an engaging literary style, based on research and consulting experience of authors, it focuses on service for competitive advantage and integrates technology, operations, and human behavior and the need for continuous quality improvement to be effective in a global environment. This edition continues to acknowledge and emphasize the essential uniqueness of service management. The book is written in an engaging literary style, makes extensive use of examples, and is based on the research and consulting experience of the authors. The theme of managing services for competitive advantage is emphasized in each chapter and provides a focus for each management topic. The integration of technology, operations, and human behavior is recognized as central to effective service management. Emphasis is placed on the need for continuous improvement in quality and productivity in order to compete effectively in a global environment. Each chapter begins with a vignette of a well-known company to motivate the reader and illustrate the strategic nature of the topic to be covered. Each chapter has a preview, a closing summary, key terms and definitions, a service benchmark, topics for discussion, an interactive exercise, solved problems and exercises when appropriate, and one or more cases." -- Provided by publisher.
Operations and Information Management
This course highlights the impact of Hospitality Information Systems and E-commerce to enhance organizational productivity, different aspects of hospitality information, such as linear aspect of information technology and information system, electronic interfaces from outside a hospitality organization, and the business functions of the hospitality industry that are used to provide product and services for all organizational contingency groups.
Assess and Analyze
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Lean is about building and improving stable and predictable systems and processes to deliver to customers high-quality products/services on time by engaging everyone in the organization. Combined with this, organizations need to create an environment of respect for people and continuous learning. It's all about people. People create the product or service, drive innovation, and create systems and processes, and with leadership buy-in and accountability to ensure sustainment with this philosophy, employees will be committed to the organization as they learn and grow personally and professionally.Lean is a term that describes a way of thinking about and managing companies as an enterprise. Becoming Lean requires the following: the continual pursuit to identify and eliminate waste; the establishment of efficient flow of both information and process; and an unwavering top-level commitment. The concept of continuous improvement applies to any process in any industry.Based on the contents of The Lean Practitioners Field Book, the purpose of this series is to show, in detail, how any process can be improved utilizing a combination of tasks and people tools and introduces the BASICS Lean® concept. The books are designed for all levels of Lean practitioners and introduces proven tools for analysis and implementation that go beyond the traditional point kaizen event. Each book can be used as a stand-alone volume or used in combination with other titles based on specific needs.Each book is chocked full of case studies and stories from the authors' own experiences in training organizations who have started or are continuing their Lean journey of continuous improvement. Contents include valuable lessons learned and each chapter concludes with questions pertaining to focus of the chapter. Numerous photographs enrich and illustrate specific tools used in Lean methodology.BASICS Lean® Assess/Analyze: A Guide to Process Flow Analysis, Work Flow Analysis, and Changeover Analysis explores the tools used to assess and analyze the process. It includes the three tools: mapping the product flow, documenting the full work of the operator and implement SMED or changeover reduction.
E-Commerce and Information Technology in Hospitality and Tourism.
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Energizing Data-Driven Operations at the Tactical Edge
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Significant efforts are ongoing within the U.S. Air Force (USAF) to improve national security and competitiveness by harnessing the growing power of information technologies, such as artificial intelligence (AI) and robotics. Product and process technologies are being researched, experimented with, and integrated into future warfighting concepts and plans. A significant part of this effort is focused on integrating operations, from the strategic to the tactical and across all lines of effort. A question that must be asked in considering these future warfighting concepts is: how will the devices that enable the knowledge-based future be powered? The abundant energy supplies that characterize peacetime operating environments may not be readily available at the far reaches of the force projections - the tactical edge - during conflict. Understanding the energy challenges associated with continued data collection, processing, storage, analysis, and communications at the tactical edge is an important part of developing the plans for meeting the future competition on the battlefield. This report identifies challenges and issues associated with energy needs at the tactical edge as well as any potential for solutions to be considered in the future to help address these challenges. The recommendations of Energizing Data-Driven Operations at the Tactical Edge address understanding these requirement needs and the cascading effects of not meeting those needs, integrating energy needs for data processing into mission and unit readiness assessments, and research into product and process technologies to address energy-efficient computation, resilience, interoperability, and alternative solutions to energy management at the tactical edge.
Hospitality Management and Digital Transformation
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Hospitality managers are at a critical inflection point. Digital technology advancements are ramping up guest expectations and introducing nontraditional competitors that are beginning to disrupt the whole industry. The hospitality managers whose organizations are to thrive need to get their organizations into a position where they can effectively leverage digital technologies to simultaneously deliver breakthroughs in efficiency, agility, and guest experience. Hospitality Management and Digital Transformation is a much-needed guidebook to digital disruption and transformation for current and prospective hospitality and leisure managers. The book: * Explains digital technology advancements, how they cause disruption, and the implications of this disruption for hospitality and leisure organizations. * Explains the digital business and digital transformation imperative for hospitality and leisure organizations. * Discusses the different digital capabilities required to effectively compete as a digital business. * Discusses the new and/or enhanced roles hospitality and leisure managers need to play in effecting the different digital capabilities, as well as the competencies required to play these roles. * Discusses how hospitality and leisure managers can keep up with digital technology advancements. * Unpacks more than 36 key digital technology advancements, discussing what they are, how they work, and how they can be implemented across the hospitality and leisure industry. This book will be useful for advanced undergraduate and postgraduate students studying strategic management, IT, information systems, or digital business-related courses as part of degrees in hospitality and leisure management; as well as practitioners studying for professional qualifications.
Improving Tourism and Hospitality Services
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Consumer satisfaction is a key issue for all those involved in tourism and hospitality services. Through a multitude of case studies, this book explores the challenges of managing tourism and hospitality businesses in order to produce maximum customer satisfaction. It outlines the various frameworks available for the study of tourist satisfaction, before examining service delivery systems and definitions of quality. It then discusses the role that marketing can play in tourism and hospitality services, and the ways in which hospitality and tourism services can be improved. The book contains examples of customer dissatisfaction, and examples of organizations that have succeeded in providing profitable services with high levels of customer loyalty.
Quality Service Management
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Providing clear guidance for anyone servicing internal or external customers, this book offers a framework for analyzing and managing quality using a comprehensive closed-loop approach. This book cuts through the complexities of the mantra 'better, cheaper, faster' (BCF) and offers procedures for the evaluation of customer needs, the determination of performance metrics, and the design of effective customer satisfaction surveys. It details basic statistical techniques and packages the framework, procedures, and methods into a management construct that includes external quality certification systems and internal performance management systems. Importantly, the book also describes how these systems can be implemented in a virtual workplace. This quality management book will be essential to service-oriented firms (financial, government, healthcare, hospitality, etc.), as well as any firm with internal customer service processes such as human resource management, purchasing, and accounting. Professionals at all levels, corporate trainers, and students will welcome this book's common set of principles and tools, accompanied by many case studies that illustrate how they are applied in various environments.
Quantitative Analysis for Tourism and Hospitality
The course introduces learners to statistical methods on selected nonparametric and parametric tests and skills on its application to empirical researches in tourism and hospitality industries. Likewise, regression and correlation analyses and forecasting methods as also taken up as statistical tools in problems related to business management and economics. Through active learning in the form of discussions, statistical exercises, computer simulations, journal critique and mini researches, the course will equip graduate students to explain and apply the basic concepts and procedures underlying selected nonparametric and parametric statistical tests in tourism and hospitality studies.
Applied Statistics with R
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The statistical analyses that students of the life-sciences are being expected to perform are becoming increasingly advanced. Whether at the undergraduate, graduate, or post-graduate level, this book provides the tools needed to properly analyze your data in an efficient, accessible, plainspoken, frank, and occasionally humorous manner, ensuring that readers come away with the knowledge of which analyses they should use and when they should use them. The book uses the statistical language R, which is the choice of ecologists worldwide and is rapidly becoming the 'go-to' stats program throughout the life-sciences. Furthermore, by using a single, real-world dataset throughout the book, readers are encouraged to become deeply familiar with an imperfect but realistic set of data. Indeed, early chapters are specifically designed to teach basic data manipulation skills and build good habits in preparation for learning more advanced analyses. This approach also demonstrates the importance of viewing data through different lenses, facilitating an easy and natural progression from linear and generalized linear models through to mixed effects versions of those same analyses. Readers will also learn advanced plotting and data-wrangling techniques, and gain an introduction to writing their own functions. Applied Statistics with R is suitable for senior undergraduate and graduate students, professional researchers, and practitioners throughout the life-sciences, whether in the fields of ecology, evolution, environmental studies, or computational biology.
Economic and Management Methods for Tourism and Hospitality Research
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The tourism and hospitality sector is, arguably, one of the largest components of the global economy, with a growth rate in consumption that supersedes that of most other goods and services. As a consequence, the profile of tourists is changing as consumers become more experienced, more demanding, and more likely to treat tourism purchases in very much the same way as they do any other item of consumption. This coupled with the globalisation of communications transport and technology are creating a new environment for tourism professionals. The challenge is now to recognise the breadth of the information environment and to be able to manage it successfully. This book is designed to provide managers and researchers with insights into the practical application of tools for gathering and analysing information. These tools can be used in understanding tourism phenomena and in planning responses. Although quantitative in focus, the methods presented here draw on a variety of disciplinary origins and have application across the range of decision-making contexts that arise in tourism and hospitality. A collection of well-regarded international authors have contributed to this book, giving the reader a broad coverage of area whilst focusing on some key specific topics. A basic knowledge of quantitative and economic concepts and techniques is required to fully appreciate the book and to be able to apply the techniques in real or simulated contexts. Tourism professionals within policy, planning, research and statistics will find this book a useful and practical guide to the subject. Final year undergraduates and postgraduate students will find it a rich source of information for research in the area.
Handbook of Marketing Research Methodologies for Hospitality and Tourism
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Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
Handbook of Research Methods for Tourism and Hospitality Management
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For the current multidisciplinary community of tourism and hospitality scholars, support for research methods has been disparate and uneven. In this Handbook, renowned experts fulfil a pressing need to outline, gather and resolve methodological issues within tourism and hospitality into one original, global and comprehensive work.With over 40 chapters by leading researchers, this Handbook allows for the exploration of new innovative ideas and presents future challenges in the field. Sharing their trusted methods and previous successes and failures, the authors cover various quantitative, qualitative and mixed-methods approaches, including sampling and knowledge transfer. Sections also explore the foundations of research and wider debates in tourism and hospitality, such as ethical issues and climate change. Compiling the most up-to-date methods from global research, this Handbook will be a key companion for post-graduate students. Established researchers of hospitality and tourism will find this Handbook to be an excellent concise read to assist in their continuing research.
Planning Research in Hospitality and Tourism
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Planning Research in Hospitality and Tourismprovides an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. The authors skilfully introduce the basic principles and techniques of research in the international hospitality and tourism sectors, and provide detailed guidance on both quantitative and qualitative methods of research. It includes a variety of features throughout to aid students' understanding and offers practical tips to help students overcome any potential research issues. Building on the success of the first edition, the volume has been fully revised and updated, and contains new chapters on mixed methods and how to make best use of recent technology in research practices. The second edition also benefits from: * increased coverage of research design strategies including sampling, ethnography and experimental design * inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) * new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research * online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world. imental design * inclusion of computer-mediated data collection techniques, such as online interviews, online focus groups and online observation (netnographic research) * new and updated international case studies and extracts, with a more even spread of tourism and hospitality examples of research * online student and lecturer resources, including PowerPoint slides and a test bank of multiple choice and true/false questions for each chapter. Written by three leading scholars with experience of both the industry and university courses globally, this insightful text is an essential resource for all tourism and hospitality research students and early career research professionals around the world.
Researching Hospitality and Tourism
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"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."- Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly. Highly recommended."- Professor Roy C. Wood, University of MacauBob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism. By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project.With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings.A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.
Researching Tourism, Leisure and Hospitality for Your Dissertation
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Research methods can be a daunting topic - Researching Tourism, Leisure and Hospitality for your Dissertation is a unique text that takes away the stress, worry and confusion by providing a step-by-step, user friendly guide to all you need to know to successfully research and compile your dissertation.Researching Tourism, Leisure and Hospitality for your Dissertation provides a discussion of quantitative, qualitative and mixed methods approaches, looking at key differences and similarities. A critical evaluation of these different research approaches is provided and, importantly, a discussion on selecting the appropriate approach(es) for your dissertation, including a discussion and evaluation of mixed methods research. It takes the reader from the initial idea and topics, through to lit reviews, methodology, presenting and analysing results and successfully making conclusions. Unlike other texts available, the text includes case studies based on the author's own research to demonstrate different research approaches and techniques, providing an opportunity for criticism and a discussion on 'learning from mistakes.'Divided into 7 chapters Researching Tourism, Leisure and Hospitality for your Dissertation discusses:* Developing your research topic - including the ethics statement;* Literature review - how to do it and how to get the most from it;* Methodology - which approach (es) are most suitable, with clear links between ontology, epistemology and methodology and how these concepts relate to the actual dissertation;* Presenting Results - how this can be done clearly and coherently* Analysing and Discussing Results - whether they are qualitative, quantitative or mixed methods;* Conclusions: your findings, your limitations and your recommendations.A must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation. Peter Mason is Professor of Tourism Management, Bedfordshire University, Visiting Professor of Tourism, London South Bank University and has a fractional position as Lecturer, London Metropolitan University.
Research Methods in Tourism, Hospitality and Events Management
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This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative.In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional 'by-hand' methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
SPSS statistics : a practical guide
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This text introduces students to a range of commonly used statistical procedures typically included in the curricula of undergraduate applied statistics and research methodology units. It takes a hands-on approach to the subject matter, working through each procedure in an illustrated, step-by-step fashion. As well as a focus on "doing", the authors also emphasize interpretation and reporting, using many examples with annotated SPSS output and explanations of how specific research findings can be communicated clearly and concisely.
Statistical Approaches to Causal Analysis
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This book provides an up-to-date and accessible introduction to causal inference in quantitative research. Featuring worked example datasets throughout, it clearly outlines the steps involved in carrying out various types of statistical causal analysis. In turn, helping you apply these methods to your own research. It contains guidance on: Selecting the most appropriate conditioning method for your data. Applying the Rubin's Causal Model to your analysis, a mathematical framework for understanding and ensuring accurate causation inferences. Utilising various techniques and designs, such as propensity scores, instrumental variables analysis, and regression discontinuity designs, to better synthesise and analyse different types of data. Part of The SAGE Quantitative Research Kit, this book will give you the know-how and confidence needed to succeed on your quantitative research journey.
Statistics : learning from data
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Learn how to think like a statistician with Peck/Case's STATISTICS: LEARNING FROM DATA, 3rd Edition. This updated edition addresses common obstacles to learning based on the latest research for mastering statistics and probability. The authors use proven methods to carefully explain areas where you are most likely to struggle -- probability, hypothesis testing and selecting an appropriate method of analysis. You strengthen your conceptual understanding, procedural fluency and ability to put knowledge into practice with this edition's learning objectives, real-data examples, updated exercises and technology notes. WebAssign digital resources and Cengage's Statistical Analysis and Learning Tool (SALT) are also available to guide you in thinking statistically. SALT is an easy-to-use data analysis tool that allows you to manipulate data sets in order to visualize statistics and gain a deeper conceptual understanding about the meaning behind the data.
Statistics with R
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Statistics is made simple with this award-winning guide to using R and applied statistical methods. With a clear step-by-step approach explained using real world examples, learn the practical skills you need to use statistical methods in your research from an expert with over 30 years of teaching experience. With a wealth of hands-on exercises and online resources created by the author, practice your skills using the data sets and R scripts from the book with detailed screencasts that accompany each script. This book is ideal for anyone looking to: * Complete an introductory course in statistics * Prepare for more advanced statistical courses * Gain the transferable analytical skills needed to interpret research from across the social sciences * Learn the technical skills needed to present data visually * Acquire a basic competence in the use of R and RStudio. This edition also includes a gentle introduction to Bayesian methods integrated throughout. The author has created a wide range of online resources, including: over 90 R scripts, 36 datasets, 37 screen casts, complete solutions for all exercises, and 130 multiple-choice questions to test your knowledge.
Stats to Go
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'Stats to Go' is a user-friendly guide for hospitality, leisure and tourism students who need to learn statistics and statistical techniques. 'Stats to go' is an ideal companion to hospitality, leisure and tourism studies as the breadth of coverage supports all taught numerical aspects of these types of course. Examples from hospitality, leisure and tourism organizations: * licensed premises * fast food outlets * hotels * theme parks and their environments are used to illustrate key issues of the text. The area of quantitative methods is one which many students find unapproachable or daunting. With the use of a clear learning structure, and a user friendly, non-theoretical approach, Buglear has created a text which students and lecturers alike will find indispensable.
Quantitative Analysis for Tourism and Hospitality
The course introduces learners to statistical methods on selected nonparametric and parametric tests and skills on its application to empirical researches in tourism and hospitality industries. Likewise, regression and correlation analyses and forecasting methods as also taken up as statistical tools in problems related to business management and economics. Through active learning in the form of discussions, statistical exercises, computer simulations, journal critique and mini researches, the course will equip graduate students to explain and apply the basic concepts and procedures underlying selected nonparametric and parametric statistical tests in tourism and hospitality studies.
Building Tourism Knowledge Through Quantitative Analysis
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This ebook is dedicated to the significant contribution made by Josef Mazanec to tourism research and knowledge throughout his academic career. It offers a cross-section of areas where significant progress has been observed, and areas where more work is required to advance knowledge and decision-making quality in tourism. We also offer some insights into the areas where Mazanec contributed by applying concepts and methods of management science, and deepening our understanding through critical reflection on popular approaches in marketing research.
Researching and analysing business : research methods in practice
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"Researching and Analysing Business: Research Methods in Practice provides an accessible and practical guide to various data collection and data analysis techniques within management, from both quantitative and qualitative perspectives. This key resource functions as a comprehensive reference tool - covering a broad variety of methodologies - examining both the theory behind them and their application in practice. These include systematic literature review through bibliometric and meta-analysis, secondary vs primary sources, qualitative research vs quantitative research, combining qualitative and quantitative methods, qualitative and quantitative research method approaches, fsQCA, data mining, and sentiment analysis. Chapters are rich in examples, data sets, practical exercises, easy-to-follow slides, and a glossary, which help readers to understand and apply research approaches as well as to assess the strengths and weaknesses of each method. Unique in its practical approach and with insights from active researchers, this book is required and recommended reading for advanced undergraduate and postgraduate students studying research methods as a core module within business and management courses. It is also a useful tool for PhD students and academics within the discipline. Online support materials include PowerPoint slides"-- Provided by publisher.
Researching Tourism, Leisure and Hospitality for Dissertations and Theses
by
Writing a dissertation can be a daunting topic - Researching Tourism, Leisure and Hospitality for Dissertations and Theses 2nd edn is a unique text that takes away the stress, worry and confusion by providing a step-by-step, user friendly guide to all you need to know to successfully research and compile your dissertation or thesis. Now in its second edition, this bestselling text has been fully revised and updated, and now includes two new chapters looking at conducting mixed methods research, as well as analysing mixed methods research.* Clearly links research processes with the presentation of these in the writing of dissertations and theses.* Draws on the work of undergraduate, postgraduate and PhD students the author has supervised, over 30 years to provide examples of dissertation/theses material.* Uses case studies/examples based on the author's own peer reviewed research.* Written in an accessible style. * Presents tried and tested student activities.It provides a discussion of research approaches, looking at key differences and similarities. A critical evaluation of these different approaches is provided and, importantly, a discussion on selecting the appropriate approach(es) for your dissertation. It takes the reader from the initial idea and topics, through the literature review, methodology, presenting and analysing results and successfully making conclusions.Unlike other texts available, this book includes case studies based on the author's own research, as well as students' work, to demonstrate different research approaches and techniques, providing an opportunity for criticism and a discussion on 'learning from mistakes.' A must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation.
Sources and Methods : Labour Statistics. Employment in the Tourism Industries.
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This pioneering new title has been conceived to provide users and producers of tourism statistics, and those interested in labour statistics in general, with a consolidated volume on the measurement of employment in the tourism sector.
The course introduces learners to the appropriate research process and research methodologies as deemed appropriate in the problem analysis for tourism and hospitality industries. Likewise, knowledge and skill in research methods can be applied to major courses. Through active learning methods, basic concepts of proposal planning, research design, instrument development, data collection techniques and analysis, and reporting methods are considered.
Beginning Quantitative Research
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This concise text provides a clear and digestible introduction to completing quantitative research. Taking you step-by-step through the process of completing your quantitative research project, it offers guidance on: · Formulating your research question · Completing literature reviews and meta-analysis · Formulating a research design and specifying your target population and data source · Choosing an appropriate method and analysing your findings Part of The SAGE Quantitative Research Kit, this book will give you the know-how and confidence needed to succeed on your quantitative research journey.
Conducting Research
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Conducting Research prepares students to conduct their first empirical research study, with quantitative and qualitative methods covered in detail. The emphasis is on providing practical, easy-to-follow advice on how to conduct a first research project. This book walks students through each step of the research process, from selecting a research topic and participants to analysing data and presenting research findings. Notably, the third edition places a heightened emphasis on digital social science research methods, encompassing both quantitative and qualitative methodological approaches. The primary focus is on providing practical and easily comprehensible guidance for successfully executing an empirical project for a research methods and design course. The updated real research examples serve to exemplify the application of research principles in an empirical social science research context, further enhancing the students' preparedness for their research project. Furthermore, the inclusion of enhanced online resources for both students and instructors renders this an ideal text for social sciences courses in multiple disciplines such as sociology, psychology, education and healthcare. With online resources for students and instructors, this is the ideal text across the social sciences, such as sociology, psychology, healthcare and education. New to this edition: A new chapter on digital social science methods incorporating both quantitative and qualitative research methodologies A new chapter on research ethics to support the foundations of research knowledge All-new support materials available online for instructors and students
Economic and Management Methods for Tourism and Hospitality Research
by
The tourism and hospitality sector is, arguably, one of the largest components of the global economy, with a growth rate in consumption that supersedes that of most other goods and services. As a consequence, the profile of tourists is changing as consumers become more experienced, more demanding, and more likely to treat tourism purchases in very much the same way as they do any other item of consumption. This coupled with the globalisation of communications transport and technology are creating a new environment for tourism professionals. The challenge is now to recognise the breadth of the information environment and to be able to manage it successfully. This book is designed to provide managers and researchers with insights into the practical application of tools for gathering and analysing information. These tools can be used in understanding tourism phenomena and in planning responses. Although quantitative in focus, the methods presented here draw on a variety of disciplinary origins and have application across the range of decision-making contexts that arise in tourism and hospitality. A collection of well-regarded international authors have contributed to this book, giving the reader a broad coverage of area whilst focusing on some key specific topics. A basic knowledge of quantitative and economic concepts and techniques is required to fully appreciate the book and to be able to apply the techniques in real or simulated contexts. Tourism professionals within policy, planning, research and statistics will find this book a useful and practical guide to the subject. Final year undergraduates and postgraduate students will find it a rich source of information for research in the area.
Essentials of online teaching
by
Handbook of Marketing Research Methodologies for Hospitality and Tourism
by
Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease. Handbook of Marketing Research Methodologies for Hospitality and Tourism clearly details, all in a single volume, the application of research methodology to the real world, as well as showing how to effectively communicate findings and recommendations. This resource provides dozens of case examples and close attention to clearly explaining all facets of market analysis. Part one discusses research and methodologies, including primary and secondary data and integrative research. Part two explores market analysis and assessment, including marketing assessment for development planning and assessing focal points and intuitive techniques. The third part helps the reader apply their learned research into strategies. The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings. The text provides appendixes of essential data, and a helpful glossary of terms. Topics in Handbook of Marketing Research Methodologies for Hospitality and Tourism include: qualitative market analysis techniques and applications quantitative market research and analysis techniques and applications approaches to organized site selection studies, market studies, and project feasibility studies identification of the processes and sources for key market data for projects, markets, and sites presentation and communication techniques and strategies for market analysis and research findings the relationship of market analysis and research to marketing and development strategy selection and more! Handbook of Marketing Research Methodologies for Hospitality and Tourism is a perfect resource for upper-level undergraduate students and graduate students in hospitality colleges and schools; hotel and restaurant development and market research personnel in hospitality corporations; and market research firms serving the hospitality industry.
Handbook of Research Methods for Tourism and Hospitality Management
by
For the current multidisciplinary community of tourism and hospitality scholars, support for research methods has been disparate and uneven. In this Handbook, renowned experts fulfil a pressing need to outline, gather and resolve methodological issues within tourism and hospitality into one original, global and comprehensive work.With over 40 chapters by leading researchers, this Handbook allows for the exploration of new innovative ideas and presents future challenges in the field. Sharing their trusted methods and previous successes and failures, the authors cover various quantitative, qualitative and mixed-methods approaches, including sampling and knowledge transfer. Sections also explore the foundations of research and wider debates in tourism and hospitality, such as ethical issues and climate change. Compiling the most up-to-date methods from global research, this Handbook will be a key companion for post-graduate students. Established researchers of hospitality and tourism will find this Handbook to be an excellent concise read to assist in their continuing research.
How to design and evaluate research in education.
by
Interpreting statistics for beginners : a guide for behavioural and social scientists
by
Introduction to Probability, Second Edition
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Developed from celebrated Harvard statistics lectures, Introduction to Probability provides essential language and toolsfor understanding statistics, randomness, and uncertainty. The book explores a wide variety of applications and examples, ranging from coincidences and paradoxes to Google PageRank and Markov chain Monte Carlo (MCMC). Additional application areas explored include genetics, medicine, computer science, and information theory. The authors present the material in an accessible style and motivate concepts using real-world examples. Throughout, they use stories to uncover connections between the fundamental distributions in statistics and conditioning to reduce complicated problems to manageable pieces. The book includes many intuitive explanations, diagrams, and practice problems. Each chapter ends with a section showing how to perform relevant simulations and calculations in R, a free statistical software environment. The second edition adds many new examples, exercises, and explanations, to deepen understanding of the ideas, clarify subtle concepts, and respond to feedback from many students and readers. New supplementary online resources have been developed, including animations and interactive visualizations, and the book has been updated to dovetail with these resources. Supplementary material is available on Joseph Blitzstein's website www. stat110.net. The supplements include: Solutions to selected exercises Additional practice problems Handouts including review material and sample exams Animations and interactive visualizations created in connection with the edX online version of Stat 110. Links to lecture videos available on ITunes U and YouTube There is also a complete instructor's solutions manual available to instructors who require the book for a course.
Mind on Statistics
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Learn why statistics are important and how you can use statistical principles and methods to make better decisions in your professional and daily life with Utts/Heckard's MIND ON STATISTICS, 6th Edition. This unique approach changes any preconceptions you may have about statistics being boring as you develop a conceptual understanding of statistical ideas and learn the importance of looking for -- and finding -- meaning in data. Intriguing questions capture your attention while meaningful explanations demonstrate the relevance of statistical with updated and new examples and contemporary case studies. You develop a strong statistical intuition as you learn to analyze data and interpret results. As you strengthen your statistical literacy, you also develop an understanding of statistical methodology. A new Statistical Analysis and Learning Tool (SALT) within WebAssign helps you visualize statistics and gain a deeper conceptual understanding of the meaning behind the data.
Open Distance Learning
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Covers research on ODL systems, competence-based learning, the project process based on personal and group competencies, knowledge repository development, an ontological model of didactic materials, a theoretical game approach to motivational and incentive modelling, collaboration between a teacher and a team of students, and computer simulation Includes contributions from and is coedited by Prof. Emma Kusztina and Prof. Dr Zenon Gniazdowski, editor of Scientific Notebooks of the Warsaw School of Computer Science located on the list of the Ministry of Science and Higher Education Covers for the first time motivation modelling in ODL, collaboration modelling in ODL and incentive modelling in ODL Is illustrated throughout with excellent figures, a glossary and references to accompany each section
Qualitative Research Methods
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QUALITATIVE RESEARCH METHODS THE DEFINITIVE STEP-BY-STEP RESOURCE FOR QUALITATIVE AND ETHNOGRAPHIC RESEARCH Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is a comprehensive guide on both the theoretical foundations and practical application of qualitative methodology. Adopting a phronetic-iterative approach, this foundational book leads readers through the chronological progression of a qualitative research project, from designing a study and collecting and analyzing data to developing theories and effectively communicating the results-allowing readers to employ qualitative methods in their projects as they follow each chapter. Coverage of topics such as qualitative theories, ethics, sampling, interview techniques, qualitative quality, and advice on practical fieldwork provides clear and concise guidance on how to design and conduct sound research projects. Easy-to-follow instructions on iterative qualitative data analysis explain how to organize, code, interpret, make claims, and build theory. Throughout, the author offers her own backstage stories about fieldwork, analysis, drafting, writing, and publishing, revealing the emotional and humorous aspects of practicing qualitative methods. Now in its second edition, this thorough and informative text includes new and expanded material covering post-qualitative research, phenomenology, textual analysis and cultural studies, gaining access to elite and difficult to access populations, persuasive writing, novel interviewing approaches, and more. Numerous examples, case studies, activities, and discussion questions have been updated to reflect current research and ensure contemporary relevance. Written in an engaging and accessible narrative style by an acclaimed scholar and researcher Offers new and updated examples of coding and qualitative analysis, full-color photos and illustrations, and a companion instructor website Synthesizes the most up-to-date multidisciplinary literature on qualitative research methods including seven main approaches to qualitative inquiry: grounded theory, case study, ethnography and ethnography of communication, phenomenology, narrative inquiry and autoethnography, participatory action research, and creative, performative, and arts-based research Presents innovative qualitative data collection methods and modern representation strategies, such as virtual ethnography, photovoice, and mobile interviewing Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact is an ideal resource for undergraduate and graduate students, instructors, and faculty across multiple disciplines including the social sciences, healthcare, education, management, and the humanities, and for practitioners seeking expert guidance on practical qualitative methods.
Researching Hospitality and Tourism
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"Takes readers systematically through the entire research process from the formulation of the aim to the presentation of the dissertation... a key subject-specific resource in our fields."- Dr Peter Lugosi, Oxford Brookes University "Currently the leading book of its kind... students and other novice researchers will find it accessible and user-friendly. Highly recommended."- Professor Roy C. Wood, University of MacauBob Brotherton offers an uncluttered guide to the key concepts and essential research techniques in hospitality and tourism. By providing an authoritative introduction, students are taken through the issues and decisions that need to be considered to conceive, plan, conduct and write up a research project.With updates to every chapter and an array of practical examples, this new edition takes students step-by-step through each decision and action stage of the research process, from identifying a topic and formulating the research question to carrying out research and analysing findings.A companion website will provide a host of student resources including links to video and web resources, suggested further reading, free to download journal articles, and test questions for each chapter.
Researching Tourism, Leisure and Hospitality for Your Dissertation
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Research methods can be a daunting topic - Researching Tourism, Leisure and Hospitality for your Dissertation is a unique text that takes away the stress, worry and confusion by providing a step-by-step, user friendly guide to all you need to know to successfully research and compile your dissertation.Researching Tourism, Leisure and Hospitality for your Dissertation provides a discussion of quantitative, qualitative and mixed methods approaches, looking at key differences and similarities. A critical evaluation of these different research approaches is provided and, importantly, a discussion on selecting the appropriate approach(es) for your dissertation, including a discussion and evaluation of mixed methods research. It takes the reader from the initial idea and topics, through to lit reviews, methodology, presenting and analysing results and successfully making conclusions. Unlike other texts available, the text includes case studies based on the author's own research to demonstrate different research approaches and techniques, providing an opportunity for criticism and a discussion on 'learning from mistakes.'Divided into 7 chapters Researching Tourism, Leisure and Hospitality for your Dissertation discusses:* Developing your research topic - including the ethics statement;* Literature review - how to do it and how to get the most from it;* Methodology - which approach (es) are most suitable, with clear links between ontology, epistemology and methodology and how these concepts relate to the actual dissertation;* Presenting Results - how this can be done clearly and coherently* Analysing and Discussing Results - whether they are qualitative, quantitative or mixed methods;* Conclusions: your findings, your limitations and your recommendations.A must-have text for all students on how best to conduct research, compile your findings and to present them in the resulting dissertation. Peter Mason is Professor of Tourism Management, Bedfordshire University, Visiting Professor of Tourism, London South Bank University and has a fractional position as Lecturer, London Metropolitan University.
Research Methods
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Research Methods: A Practical Guide for Students and Researchers is a practical guide on how to conduct research systematically and professionally. The book begins by distinguishing between causal and interpretive sciences. It then guides the reader on how to formulate the research question, review the literature, develop the hypothesis or framework, select a suitable research methodology, and analyze both quantitative and qualitative data.The book uses classic examples as exemplars. It also uses many examples from different disciplines and sectors to demonstrate and showcase the inter-connections and wider applications of research tools.The book emphasizes integration. It does not merely provide a smorgasbord of research designs, data collection methods, and ways to analyze data. Instead, it shows how one could formulate research strategies given the outcomes the researchers are required or tasked to deliver.The revised edition includes three new chapters on time series (including spatial models), machine learning, and meta-analysis. In addition, existing chapters have been expanded to include more examples, digital research, and new material.
Research Methods for Tourism Students
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This introductory guide offers innovative ideas and strategies to students undertaking their first social science research work. Academically rigorous yet accessible, it uses a systematic step-by-step approach to illustrate the research process and its applications to the tourism industry. Students are presented with numerous examples and case studies, linking theory with practice. The textbook provides a balanced coverage of both qualitative and quantitative methods, accompanying students throughout the process of selecting a research topic and specifying research questions, aims and objectives. A range of pedagogical features such as discussion questions, practical tips and examples enable students to review the literature, understand models and methodologies, analyse and interpret data (quantitative and qualitative) and ultimately write up their findings. Featuring contributions by a group of academics with expertise in their respective fields, the book provides a comprehensive and engaging introduction to research methods. This is an essential resource to tourism students and will also be of interest to researchers in any social science subject.
Research Methods in Service Industry Management
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An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.
Research Methods in Tourism, Hospitality and Events Management
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This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative.In Research Methods in Tourism, Hospitality and Events Management, the authors use a step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included, and the use of technology in analysis such as SPSS, NVivo and Qualtrics is covered alongside the more traditional 'by-hand' methods. Hints, tips, exercises as well as end-of-chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain, Switzerland, Italy and India, and a selection of PowerPoint slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism, Hospitality or Events Management.
SPSS statistics : a practical guide
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A Student Guide to Writing Research Reports, Papers, Theses and Dissertations
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* This book provides all of the guidance, advice and tips key to writing successful research reports. * The vast majority of social science and humanities undergraduate students need to write reports, essays, dissertations or research papers. This book is relevant to all of those students. * Each section is broken down to ensure to explore the basics, helping to avoid common mistakes and offering tips for improvement.
Success in Academic Writing
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Writing essays, reports, presentations, papers or dissertations makes up a substantial element of most undergraduate and taught postgraduate degree courses. Anything that makes the process easier and more effective can make a big difference to your success as a student. Taking the reader through the writing process, from understanding the task, through researching, reading and planning, to drafting and composing, reviewing and finalising their copy, the book contains many self-study exercises that will help to develop confidence, technique and clarity of purpose as a writer, whether a first year social science student or a final year scientist or engineer. The book adopts an empowering approach - encouraging the student to find out what they need to know in order to be a successful writer in their discipline. Much more than a set of hints and tips, this book provides an all-encompassing approach to becoming a confident academic writer. New for this edition: - a section on managing your physical and mental state -advice on a wider range of assignment types, including recorded presentations, such as vlogs, and blogs -introduction to a wider range of strategies that students can employ while composing their work, including material to help students maintain their focus and concentration - further approaches to developing criticality and creativity
Travel, Tourism, and Hospitality Research
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The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.
The ultimate guide to stress management
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Understanding Research Methods
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In the eleventh edition of Understanding Research Methods: An Overview of the Essentials, Newhart and Patten leverage the principles of learning and content design to present the fundamentals students need to get started in research. Basics of quantitative and qualitative research are covered in short, independent topics and grouped into meaningful sections. A perennial bestseller for over ten editions, Understanding Research Methods focuses concisely on key concepts, and lessons in topics that are "chunked" to suit today's students. Each topic ends with suggestions for planning a research project by answering topic-specific prompts in a research planning journal. Topic Review exercises encourage active learning. Finally, Topics for Discussion suggest open-ended prompts that could serve as conversation starters in the classroom or online. The final Part of the book offers guidance and activities specific to writing a research report. This section can be used to support the development of project-based assignments for courses, or it can be used independently to support senior thesis projects, master's theses, dissertations, or articles for publication. Instructors, will appreciate the organization of Understanding Research Methods because it allows a great deal of customization and choice in which topics to cover and in what order to cover them, making it suitable for methodological training in a variety of courses and fields of study. Online digital materials support course development. New to this edition: Part introductions now include a part table of contents and list of keywords Newly expanded coverage of qualitative research New coverage on designing quantitative research Expanded material on sampling More simple graphs, charts, and illustrations emphasize and visualize Topic key points
The course introduces learners to the appropriate research process and research methodologies as deemed appropriate in the problem analysis for tourism and hospitality industries. Likewise, knowledge and skill in research methods can be applied to major courses. Through active learning methods, basic concepts of proposal planning, research design, instrument development, data collection techniques and analysis, and reporting methods are considered.
Geographies of tourism : European research perspectives
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This volume examines and contrasts different perspectives on and approaches to the geography of tourism from across European regions and language traditions. Authors have critiqued the dominance of Anglo Saxon voices in research on tourism geographies - not just in linguistic terms - but also in relation to the framing and theorizing of space, place and tourism appearing largely based on Anglo-Saxon research contexts. This is a tendency observed across the whole spectrum of research in human geography. In an attempt to redress this imbalance, nine internationally renowned contributors from across Europe share their knowledge and experiences of research and scholarship in their respective regional contexts, plus an overview chapter is provided by C. Michael Hall, editor of the journal Tourism Geographies. This volume aims to: map out the past and present of the tourism geographies sub-discipline within - and more importantly - beyond the English language contributions learn from the historical trajectories as well as experiences of tourism geographers working in different cultural and linguistic contexts.
International journal of culture, tourism and hospitality research : cultural issues in tourism, hospitality and leisure in the Arab/Muslim world
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Key Concepts in Tourism Research
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This book walks students through the selection and application of research methods within Tourism. Experienced authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique and provides: * authoritative and reliable data * informative cross-referencing * detailed discussion of theories and their critics * suggestions for further reading The book is a vital resource for all students of tourism, leisure and management.
Qualitative Research in Hospitality and Tourism
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This ebook focuses on qualitative research in hospitality and tourism. It includes seven full research articles, one research in brief, and a book review. The articles are all unique in their application and in-depth presentation of qualitative research methods.
Qualitative Research in Tourism
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The first to focus solely upon qualitative research in tourism, this book combines discussions of the philosophies underpinning qualitative research, with reflexive chapters that demonstrate how these techniques can be used. Incorporating a range of case studies written by leading international scholars, this book makes clear the ways in which these pieces of research have been informed by the authors' epistemological, ontological and methodological standpoint. Based on a range of empirical tourism studies set in the context of theoretical discussion, it demonstrates the benefits of using a range of qualitative approaches to research tourism, exploring the ways in which a number of techniques, including participants observation, memory work, biographical diaries, focus groups and visual exercises, have been adopted by researchers from a range of disciplinary backgrounds to undertake empirical research in tourism. An indispensable text for final year undergraduates, Masters and PhD students embarking on research in the field, it also will be a valuable title for academics with an interest in either tourism research or qualitative methodology. Linking theory with research practice, it offers a holistic account of qualitative research in tourism. ndispensable text for final year undergraduates, Masters and PhD students embarking on research in the field, it also will be a valuable title for academics with an interest in either tourism research or qualitative methodology. Linking theory with research practice, it offers a holistic account of qualitative research in tourism.
Research Themes for Tourism
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Tourism studies at Masters level are often divided into subsets of tourism such as environmental tourism, rural tourism and sports tourism. This book provides an overview of types of tourism, and common themes studied in courses to allow undergraduate students to become familiar with a wide range of tourism topics at a foundation level, allowing them to make an informed decision about their future studies and career. It will also be a useful text for providing a broad brush introduction to the major topics that are covered in undergraduate courses. Popular subjects like urban tourism, festivals and events and heritage and cultural tourism are covered.
The Routledge Handbook of Tourism Research
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The Routledge Handbook of Tourism Research is a compendium of some of the most relevant issues affecting tourism development today. The topics addressed in this book provide some new thinking for those involved in tourism research. This book takes the reader from the beginnings of tourism research to a discussion of emerging forms of tourism and selected examples of tourism development. The underlying theoretical dimensions are reviewed, analysed and discussed from a number of perspectives. This book brings together leading researchers, many of whom are members of the International Academy for the Study of Tourism, to discuss tourism today and its future. The works included in this volume are diverse, in terms of geographical context, research methodology, root discipline, and perspective. This book represents studies based in Europe, North America, Oceania, and Asia. Research methodologies include both quantitative and qualitative. Both macro and micro issues are discussed from the economic, psychological, sociological, political science, marketing, and other perspectives, which reflect the interdisciplinary nature of tourism studies.' This book is divided into 6 sections. Section 1 considers the foundations for tourism research. Section 2 discusses the implications for destination management and section 3 discusses planning for tourism development. Section 4 covers human capital for tourism development. And finally, section 5 evaluates emerging forms of tourism and then section 6 offers insights into tourism evolution. It offers the reader a comprehensive synthesis of this field, conveying the latest thinking and research. The text will provide an invaluable resource for all those with an interest in tourism research. This is essential reading for students, researchers & academics of Tourism as well as those of related studies in particular Leisure, Hospitality & Development Studies.
Tourism Research
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Compiled from research papers presented at the 2nd Interdisciplinary Tourism Research Conference, Fethiye, Turkey, held in April 2012, this book brings us all those papers related to varying fields of tourism research from an interdisciplinary perspective, encompassing fields such as geography, architecture, recreation, and culture. The authors included in the book have a very diverse background both in terms of their research fields and their countries of origin and focus, covering the USA, ...
Tourism Research Frontiers
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This book recognizes that while tourism research has undoubtedly penetrated and gone beyond a number of knowledge frontiers, frontiers are never static, but are constantly shifting and changing form in the context of a dynamic environment. This book therefore is a much needed contribution which acknowledges the imperative for continuous innovation and renewal in tourism research if it is to remain relevant. In this regard the book contains original papers which span a number of creative topics and debates and which transcend existing frontiers of tourism knowledge, including popculture tourism, gospel festivals as heterotopia, tourism and elections, articulations of the concept of tourismization and tourism of spiritual growth and critical explorations of the tourism image of Switzerland as represented in right wing visual rhetoric. Importantly this original text also includes novel discussions of sustainability and destination evolution and network dynamics. The book concludes with reflections from the editors on additional frontiers of tourism research and knowledge still to be traversed.
Tourism Research Methods
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Within the tourism industry there is a growing consensus on the need for research to investigate the economic, social and environmental impacts of tourism. However, existing research methods texts are based solely on either the business approach or the social science approach to tourism. They often fail to provide real world examples of how to plan, implement or analyse tourism related research. This book aims to address this divide by integrating theory with practice through the inclusion of specific tourism research case studies alongside research theory. It considers a wide range of research issues, approaches and techniques with contributions from both experienced and new researchers.
Tourism Research Paradigms
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The theme of this book is the phenomenon of tourism and knowledge construction in tourism. Adopting a broad understanding of the paradigmatic field of tourism as the evolution and relationship between established and emergent schools of thought, this book explores the dynamics between tourism knowledge and the phenomenal world of tourism. It addresses contemporary epistemological debates and examines what constitutes tourism knowledge and how tourism knowledge is acquired. Issues examined in the chapters of this volume include: the nature and conceptualization of paradigms; the historical evolution of tourism knowledge production; embodiment, positionality and situated knowledges; paradigmatic proposals such as critical theory, feminism, humanism, cosmopolitanism, post-political theory and constructivism; a critical exploration of the power relations, contradictions and fragmentation in tourism research; ontologies and conceptualization of tourism and the tourist. This volume invites a critical evaluation and discussion of the anchorage of tourism as a knowledge domain and of tourism as science.
Strategic Management in a Global Environment
The focus of this course is on managing the entire organization. The course will familiarize the MSTHM student with the perspective of general management of a corporation in the hospitality industry as contrasted with the previous courses where the focus was on managing one specific functional area of management.
The course will cover roles and responsibilities of general managers which includes the formulation and implementation of strategy. It includes concepts such as strategic vision and objectives; process, basis, and content of strategy; and interrelations between corporations in the hospitality industry and its environment.
Customer Relationship Management
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Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: · CRM foundations · planning and implementation · managing stakeholder relationships · improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States.
Developing hospitality properties and facilities
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"In light of the tumultuous global changes which have dramatically affected the hospitality business, the third edition of Developing Hospitality Properties and Facilities provides insight into the reality of developing hospitality properties in challenging international contexts. Written for hospitality owners, developers, investors and managers and suitable for students, this book aims to bridge the gap between generic and applied texts using a model-based approach to clarify the process in an informed, non-technical way"-- Provided by publisher.
Hospitality and tourism management strategies
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International management : managing across borders and cultures : text and cases
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Aimed at undergraduate and graduate students majoring in international business or general management, this volume explores the dynamic global environment of business management, by exploring political, legal, technological, competitive, and cultural factors that shape corporations worldwide. For courses in international business,international management, and general management. Managementaround the world: business strategies and interpersonal skillsCompanies that operate overseas conduct business across amultitude of different cultures, languages, traditions, and a range ofeconomic, political, and technological landscapes. With this in mind,InternationalManagement: Managing Across Borders and Cultures, 10th Editionexploresthe challenges managers may face along with how they can adapt their leadershipand business' strategies and operations to thrive in these evolving globalenvironments. By examining effective strategic, interpersonal, andorganizational skills, the text prepares readers for the complicated yetfascinating discipline of international and global management
Service management : operations, strategy, information technology
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"Bordoloi's Service Management 10e contains extensive coverage of the impacts of COVID-19 including the service innovation and progress experienced by a global pandemic. Written in an engaging literary style, based on research and consulting experience of authors, it focuses on service for competitive advantage and integrates technology, operations, and human behavior and the need for continuous quality improvement to be effective in a global environment. This edition continues to acknowledge and emphasize the essential uniqueness of service management. The book is written in an engaging literary style, makes extensive use of examples, and is based on the research and consulting experience of the authors. The theme of managing services for competitive advantage is emphasized in each chapter and provides a focus for each management topic. The integration of technology, operations, and human behavior is recognized as central to effective service management. Emphasis is placed on the need for continuous improvement in quality and productivity in order to compete effectively in a global environment. Each chapter begins with a vignette of a well-known company to motivate the reader and illustrate the strategic nature of the topic to be covered. Each chapter has a preview, a closing summary, key terms and definitions, a service benchmark, topics for discussion, an interactive exercise, solved problems and exercises when appropriate, and one or more cases." -- Provided by publisher.
Strategic management : concepts and cases : a competitive advantage approach
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Strategic Management: Text and Cases
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Strategic Management: Text and Cases, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.
Strategic Management for Hospitality and Tourism Industry
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This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author discusses the latest in strategic thinking and provides information on implementing models within specific contexts, such as culture and profit and nonprofit organizations. He also looks at the political, economic, social, and technological changes that significantly affect tourism and hospitality. The volume is distinguished by its thoughtful analysis and review of related hospitality case studies and the management approaches employed and sheds light on ever-the emerging management and operation issues in the tourism and hospitality sector. The book employs an abundance of case studies that illustrate the concepts and models discussed, with examples from such heavyweights in the industry as Disney and Euro Disney, Aer Lingus, British Airways, Four Seasons, Holiday Inn, Marriot, Sofitel, Starwood Hotels, and more. Key features of the book include: Cutting-edge approach: Applies advanced and recent strategic management views to the tourism and hospitality field. Critical treatment: Provides critical discussions about whether and how strategic models/theories can be applied in the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and nonprofit tourism organizations. Extensive case studies: Provides supporting case studies related to the strategy content, context, and process from international industries such as Aer Lingus, Accor, Marriott and Ryanair. Organization of the book: Each of the chapters within the case study sections employs a thorough pedagogic structure consisting of a concise introduction, examples and case analysis, discussion points, exercises, and further reading. This book is designed to provoke thought and debate about strategic management and myriad other issues. It will be valuable for students, academics, universities offering hospitality and tourism, and hospitality and tourism professionals.
Strategic Management for Hospitality and Tourism Industry
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This vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author discusses the latest in strategic thinking and provides information on implementing models within specific contexts, such as culture and profit and nonprofit organizations. He also looks at the political, economic, social, and technological changes that significantly affect tourism and hospitality. The volume is distinguished by its thoughtful analysis and review of related hospitality case studies and the management approaches employed and sheds light on ever-the emerging management and operation issues in the tourism and hospitality sector. The book employs an abundance of case studies that illustrate the concepts and models discussed, with examples from such heavyweights in the industry as Disney and Euro Disney, Aer Lingus, British Airways, Four Seasons, Holiday Inn, Marriot, Sofitel, Starwood Hotels, and more. Key features of the book include: Cutting-edge approach: Applies advanced and recent strategic management views to the tourism and hospitality field Critical treatment: Provides critical discussions about whether and how strategic models/theories can be applied in the hospitality and tourism field Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and nonprofit tourism organizations Extensive case studies: Provides supporting case studies related to the strategy content, context, and process from international industries such as Aer Lingus, Accor, Marriott and Ryanair Organization of the book: Each of the chapters within the case study sections employs a thorough pedagogic structure consisting of a concise introduction, examples and case analysis, discussion points, exercises, and further reading This book is designed to provoke thought and debate about strategic management and myriad other issues. It will be valuable for students, academics, universities offering hospitality and tourism, and hospitality and tourism professionals.
Strategic management of technological innovation
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Tourism and the Experience Economy in the Digital ERA
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This book brings together diverse theoretical perspectives and practical examples of the experience economy in developing and developed economies in tourism-related industries.
Wellness Management in Hospitality and Tourism
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The global wellness industry is currently valued at $4.4 trillion and wellness in hospitality and tourism is one of the fastest-growing travel segments.Wellness Management in Hospitality and Tourism is the first text that:* discusses and evaluates the design, operation and management of a wellness event in food service, hospitality and tourism businesses.* evaluates the implementation of wellness management programs in food service, hospitality and tourism businesses.* identifies and describes wellness customer segments within food service, hospitality and tourism businesses. Comprised of 14 chapters - one for every week of a semester - that study the science behind the trends and look at every aspect of health and wellness across the tourism and hospitality industries, this text provides students with the skills and knowledge to become a leader in the development of this new wave of exciting, nutritious, safe and profitable health and wellness products, services and practices. Packed with international case studies and written in a user-friendly style, Wellness Management in Hospitality and Tourism looks at the following key areas and more:* Typologies, scope and segments in health and wellness * Management of wellness amenities and facilities in foodservice, hospitality and tourism businesses* Analysing and managing health and wellness programs and offerings in foodservice, hospitality, and tourism businesses* Health and wellness food and beverage trends* Wellness during crises and pandemics* The Future of wellness management in foodservice, hospitality, and tourism businesses
Strategic Management in a Global Environment
The focus of this course is on managing the entire organization. The course will familiarize the MSTHM student with the perspective of general management of a corporation in the hospitality industry as contrasted with the previous courses where the focus was on managing one specific functional area of management.
The course will cover roles and responsibilities of general managers which includes the formulation and implementation of strategy. It includes concepts such as strategic vision and objectives; process, basis, and content of strategy; and interrelations between corporations in the hospitality industry and its environment.
Global Business Strategy
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Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking. The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally. Our framework includes a company's business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.
Organizations, Strategic Risk Management and Resilience
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Organizations, Strategic Risk Management and Resilience: The Impact of COVID-19 on Tourism aims to identify, analyse and underline the importance of having a conceptual framework designed to develop and improve the risk management and resilience for organizations, particularly during times of crisis. In the aftermath of COVID-19, it is of paramount importance to predict the trajectory of change in consumer behaviour to help managers identify the basis of a resilience strategy to ideally respond to the current situation. In particular, the book focuses on the analysis and description of the Italian tourism sector, giving a report on how the tourism sector reacted to COVID-19, underlining the importance to adopt a resilient approach relevant for evaluating the effective impact of the pandemic dynamics and to provide support tools for decision-makers to be prepared for the unexpected and to be able to follow a smart adaptation. The book shows the latest state of knowledge on the topic and will be of interest to students at an advanced level, academics and reflective practitioners in the fields of strategic and risk management and the business of tourism.
Project-Led Strategic Management
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Strategic management is very well documented in business books and in the literature, but that does not make the task any easier. Because formulating and implementing strategy is so taxing, and the environmental signals are so intangible, strategic planning is a responsibility that is easy to avoid. The solution proposed in this book is a project management framework to advance organizational strategy. In this book, you'll find not only a description of how use the project management framework to advance strategic management, but also a case study that illustrates the positive impact.
Strategic alliance management
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"Strategic Alliance Management presents an academically grounded alliance development framework, detailing eight stages of alliance development with consideration for specific management challenges. For each stage, readers are presented with theoretical insights, evidence-based managerial guidelines and a business case illustration. Other chapters consider alliance attributes, alliance competences, and alliance challenges, and cover topics such as innovation, co-branding, co-opetition, business ecosystems, alliance professionals, alliance capabilities, societal alliances and a tension-based alliance mindset. This fully revised 3rd edition leverages the book's strengths in marrying theory with practical insight. All the chapters have been updated to reflect the current academic literature, whilst new international case studies are incorporated throughout. Two new chapters feature in this edition, considering the importance of the mindset required to successfully navigate alliance arrangements, and emerging alliance practices, exploring how new technologies, sustainability and the external environment have disrupted alliance management. In-chapter text boxes discussing emerging themes provide opportunity for discussion and analysis. The textbook remains highly valuable core and recommended reading for postgraduate students of Strategic Management and Corporate Strategy, MBA and Executive MBA, as well as reflective practitioners in the field. Online resources include chapter-by-chapter lecture slides, two long case studies and short interviews with alliance executives"-- Provided by publisher.
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