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Multimedia Arts: Home

Your Subject Librarian

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Anna Lorriza Sajona
Contact:
Br. Fidelis Leddy Center for Learning Resources
De La Salle-College of Saint Benilde
2544 Taft Avenue, Malate, Manila 1004
+63 8230-5100 loc. 1484 (Taft)

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The books in the LRC are arranged by topic using Library of Congress classification system. Here are a few call number ranges to explore:

Multimedia Arts

NC1-1940 Drawing. Design. Illustration

NC845-915  Graphic art materials

NC950-(996)  Illustration

NC997-1003 Commercial art. Advertising art

NC1280-1284  Printed ephemera. Imagerie populaire

ND1470-1625  Technique and materials

NE1-3002  Print media

NE3000-3002  Copying art. Copying machine art

NX1-820  Arts in general

NX420-430  Exhibitions

NX440-632  History of the arts

NX650-694  Special subjects, characters, persons, religious arts, etc.

NX700-750  Patronage of the arts

NX760-770  Administration of the arts

NX798-820  Arts centers and facilities

QA75.5-76.95  Electronic computers. 

QA76.75-76.765  Computer software

TK5101-6720  Telecommunication

TK7800-8360  Electronics

TR1-1050  Photography

TR250-265  Cameras

TR287-500  Photographic processing. Darkroom technique  

TR550-581  Studio and laboratory

TR590-620  Lighting

TR845-899  Cinematography. Motion pictures


 

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Multimedia Arts

The Multimedia Arts degree program combines core skills such as communications, programming and graphic design with evolving areas such as digital media and the Internet. Students harness the power of the latest digital media technology. This degree is also recommended for those who are interested in broadcasting, journalism, communication arts, new media design and communications, and other fields using digital technologies.  (CURRICULUM 2012)

Critical thinking and innovation are at the heart of the student-centered Multimedia Arts (MMA) curriculum, which seeks to hone creative and innovative multimedia practitioners, proficient in the necessary digital arts skills and confident in the practice of innovation. Provided with the most useful and practical lessons for a future in the digital creative industries, students are prepared to build digital arts projects holistically, starting from the task of conceptualization to actual execution and exhibition. With faculty members who are also industry practitioners, students gain real-world advice and functional skills towards using their multimedia work for the needs of the bigger society, highlighting the value of creative work that is contemporary and relevant.  (CURRICULUM 2018)

This subject guide gathers in one place carefully evaluated and selected resources on multimedia arts available and accessible at the CLR and its subscribed databases. Books (both print and electronic) are categorized per course; while journals, online databases, and industry report are recommended for the entire Multimedia Arts program.


QUICK LINKS

Books on FSARTH1 - Art History 1

Art History 1

The course presents a survey of the influential and significant portions in the Western art and design history. The course intends to develop students’ skill in identifying the stylistic developments of forms according to their concepts and functions. In addition, it allows the students to understand the meanings and significance of various art works in response to the conditions of the period, artists’ statements, and the reception of the public. At the end of the course, they are expected to trace the sources and influences of highly significant art works and designs in modern and contemporary periods.

Art History 1

The course presents a survey of the influential and significant portions in the Western art and design history. The course intends to develop students’ skill in identifying the stylistic developments of forms according to their concepts and functions. In addition, it allows the students to understand the meanings and significance of various art works in response to the conditions of the period, artists’ statements, and the reception of the public. At the end of the course, they are expected to trace the sources and influences of highly significant art works and designs in modern and contemporary periods.

Books on FSARTH2 - Art History 2

Art History 2

The course presents a survey of the influential and significant portions in Asian art and design history. As the students chart the development of forms and styles in Asia in relation to the milieu, artists/producers, and the publics, they are expected to understand the common threads that link the local art and design to the region. In this manner, the concept of art making and art production in Asia will be understood as they examine the context of the works in relation to the region’s environment, socio-economic and political conditions, religion, and the like.

Art History 2

The course presents a survey of the influential and significant portions in Asian art and design history. As the students chart the development of forms and styles in Asia in relation to the milieu, artists/producers, and the publics, they are expected to understand the common threads that link the local art and design to the region. In this manner, the concept of art making and art production in Asia will be understood as they examine the context of the works in relation to the region’s environment, socio-economic and political conditions, religion, and the like.

Books on FSDRWG1 - Drawing 1: Basic Form and Shape

Drawing 1: Basic Form and Shape

The main intention is to develop the students’ fundamental skills basic drawing. The course enables the student to refine drawing techniques through its emphasis on form, texture, and depth. Students will be trained to handle well the drawing materials specially the dry medium based on the requirements of the assignment by introducing to the students ranges of forms and step by step example of different approaches of techniques and media.

Drawing 1: Basic Form and Shape

The main intention is to develop the students’ fundamental skills basic drawing. The course enables the student to refine drawing techniques through its emphasis on form, texture, and depth. Students will be trained to handle well the drawing materials specially the dry medium based on the requirements of the assignment by introducing to the students ranges of forms and step by step example of different approaches of techniques and media.

Books on FSDRWG2 - Drawing 2 : Figure Drawing

Drawing 2 : Figure Drawing

With strong emphasis on Figure Drawing and Human Anatomy Drawing, the course intends to provide the students with intense training in drawing human bodies. Employing the Classical Greek training and aesthetics in rendering human figures - balance, proportion and symmetry will be used as the basic standards for completing the requirements.

Drawing 2 : Figure Drawing

With strong emphasis on Figure Drawing and Human Anatomy Drawing, the course intends to provide the students with intense training in drawing human bodies. Employing the Classical Greek training and aesthetics in rendering human figures - balance, proportion and symmetry will be used as the basic standards for completing the requirements.

Books on FSTHEOR - Theory in Art and Design

Theory in Art and Design

Modern and contemporary art/design theories will be studied with reference to the significant works in the local and international setting. Thematic in approach, issues and controversies in society, environment/ecology, identity, religion, to name a few, will be examined using art and design as the take-off point in the students’ exploration and interrogation. Furthermore, the production of art, reception and consumption will be highlighted with emphasis on the construction of value in art/design within the context of culture, society and history.

Theory in Art and Design

Modern and contemporary art/design theories will be studied with reference to the significant works in the local and international setting. Thematic in approach, issues and controversies in society, environment/ecology, identity, religion, to name a few, will be examined using art and design as the take-off point in the students’ exploration and interrogation. Furthermore, the production of art, reception and consumption will be highlighted with emphasis on the construction of value in art/design within the context of culture, society and history.

Books on FSTUDI1 - Studio 1: Studies on Form and Space

Studies on Form and Space

The course intends to explore the various 3-dimensional forms and as they interact with the space. The nature of these forms will be studied and rendered utilizing materials that can be molded, shaped and manipulated according to the theme or context of the project. The course tackles the tangible/tactile exploration of media from traditional to modern periods. An introduction to materials, techniques, and ideas that comprise the 3 dimensional expressions, the students are encouraged to explore man-made and natural forms and elements. The process of observation, examination and exploration of materials from line, plane, mass and space are tackled in order to create 3-dimensional compositions.

Studies on Form and Space

The course intends to explore the various 3-dimensional forms and as they interact with the space. The nature of these forms will be studied and rendered utilizing materials that can be molded, shaped and manipulated according to the theme or context of the project. The course tackles the tangible/tactile exploration of media from traditional to modern periods. An introduction to materials, techniques, and ideas that comprise the 3 dimensional expressions, the students are encouraged to explore man-made and natural forms and elements. The process of observation, examination and exploration of materials from line, plane, mass and space are tackled in order to create 3-dimensional compositions.

Books on FSTUDI2 - Studio 2 : Studies on Light and Color

Studio 2 : Studies on Light and Color

The course intends to allow the students to explore and know the basic language in the arts, with emphasis on the relevant art and design elements, their meanings and functions. It highlights nature observation to acquire the material characteristics, sensations, emotional and psychological value of each element. The meaning-conveying potential of the elements of art and design will be studied with emphasis on color theory, color relationships which affect optical, emotional, sensory, intellectual concepts and psychological dynamics. Techniques in rendering colors and design in various traditional media (watercolour, acrylic, pencils, markers) will be explored.

Studio 2 : Studies on Light and Color

The course intends to allow the students to explore and know the basic language in the arts, with emphasis on the relevant art and design elements, their meanings and functions. It highlights nature observation to acquire the material characteristics, sensations, emotional and psychological value of each element. The meaning-conveying potential of the elements of art and design will be studied with emphasis on color theory, color relationships which affect optical, emotional, sensory, intellectual concepts and psychological dynamics. Techniques in rendering colors and design in various traditional media (watercolour, acrylic, pencils, markers) will be explored.

Books on M2DANIM - 2D Graphics and Animation

2D Graphics and Animation

M2DANIM is a computer laboratory course, which aims to teach the students the digital side of 2D animation. This course will focus on the process of digital ink and paint, as well as background painting. Other post – production processes, such as compositing, rendering, editing and publishing will also be covered in this course.

M2DANIM is a course that enables students to familiarize themselves with the use of 2D animation software such as Adobe Flash and Photoshop. It will be an advantage to Multimedia Arts students if they know the basics of animation postproduction.

Animation plays a major role in the field of the Multimedia Arts. Almost all multimedia applications like: website design and web animation; graphical corporate presentations; educational cd-roms; video games; complex animation for advertisements, TV series, video and feature films, all use 2D and 3D animation.

2D Graphics and Animation

M2DANIM is a computer laboratory course, which aims to teach the students the digital side of 2D animation. This course will focus on the process of digital ink and paint, as well as background painting. Other post – production processes, such as compositing, rendering, editing and publishing will also be covered in this course.

M2DANIM is a course that enables students to familiarize themselves with the use of 2D animation software such as Adobe Flash and Photoshop. It will be an advantage to Multimedia Arts students if they know the basics of animation postproduction.

Animation plays a major role in the field of the Multimedia Arts. Almost all multimedia applications like: website design and web animation; graphical corporate presentations; educational cd-roms; video games; complex animation for advertisements, TV series, video and feature films, all use 2D and 3D animation.

Books on M3DANIM - 3D Graphics and Animation

3D Graphics and Animation

This course is an introduction to 3D modeling and animation production. It aims to train students to create dynamic presentation-like images focused on modeling, texturing, lighting, and animation. In this course, students will be taught how to create a 3D demo reel presentation that can be used for object/product/logo animation or as part of opening billboards production (OBB).

3D Graphics and Animation

This course is an introduction to 3D modeling and animation production. It aims to train students to create dynamic presentation-like images focused on modeling, texturing, lighting, and animation. In this course, students will be taught how to create a 3D demo reel presentation that can be used for object/product/logo animation or as part of opening billboards production (OBB).

Books on MBSICAV - Basics of Audio and Video for Multimedia

Basics of Audio and Video for Multimedia

Basics of Audio and Video for Multimedia will introduce the learner to the basics of audio and video.  It will tackle the basic principles of audio and video composition, equipment handling and basic production.  The course is designed to help the learner understand the intermediate and advanced concepts that will be learned in MMAUDIO and MDVIDEO.

Basics of Audio and Video for Multimedia

Basics of Audio and Video for Multimedia will introduce the learner to the basics of audio and video.  It will tackle the basic principles of audio and video composition, equipment handling and basic production.  The course is designed to help the learner understand the intermediate and advanced concepts that will be learned in MMAUDIO and MDVIDEO.

Books on MDAUDIO - Digital Audio for Multimedia Applications

Digital Audio for Multimedia Applications

MDAUDIO is a course that enables the student to professionally record sound, edit and mix audio. Fundamentals of sound and audio are learned, along with proper selection and usage of microphones, digital recording concepts and techniques, usage of dynamic and delay related effects, clear multi-track mixing and effective vocal delivery. Sound Design plays an essential role in effectively communicating the sales message, complementing visuals produced as learned by the student in other subjects of the curriculum.  This helps to achieve the objectives of the program by providing knowledge and skills to the student in becoming a resourceful and creative multimedia producer.  This is valuable to the student in spawning, establishing and maintaining a prosperous career in multimedia. The student spawns creativity and develops problem solving skills with lab work that accompanies lecture and discussion.

Digital Audio for Multimedia Applications

MDAUDIO is a course that enables the student to professionally record sound, edit and mix audio. Fundamentals of sound and audio are learned, along with proper selection and usage of microphones, digital recording concepts and techniques, usage of dynamic and delay related effects, clear multi-track mixing and effective vocal delivery. Sound Design plays an essential role in effectively communicating the sales message, complementing visuals produced as learned by the student in other subjects of the curriculum.  This helps to achieve the objectives of the program by providing knowledge and skills to the student in becoming a resourceful and creative multimedia producer.  This is valuable to the student in spawning, establishing and maintaining a prosperous career in multimedia. The student spawns creativity and develops problem solving skills with lab work that accompanies lecture and discussion.

Books on MDPHOTO - Basic Digital Photography for Multimedia Applications

Basic Digital Photography for Multimedia Applications

MDPHOTO introduces the concepts and body of knowledge that forms the foundation for the professional practice of photography. This course lays the groundwork for the study and conceptualization of designs in photo-imaging, specifically in the field of multimedia arts. This course is designed for students who have acquired some skills in basic photography, but need to learn the intricacies of lighting set-ups so as to support their photo design concepts. The course will focus mainly on the technical aspect of photographic lighting and its strong and direct relationship to the photo concept and design. In the same manner, the creation of design concepts for photography will help the students in many of their succeeding subjects, as most of their subjects require the use of photographic images.

Basic Digital Photography for Multimedia Applications

MDPHOTO introduces the concepts and body of knowledge that forms the foundation for the professional practice of photography. This course lays the groundwork for the study and conceptualization of designs in photo-imaging, specifically in the field of multimedia arts. This course is designed for students who have acquired some skills in basic photography, but need to learn the intricacies of lighting set-ups so as to support their photo design concepts. The course will focus mainly on the technical aspect of photographic lighting and its strong and direct relationship to the photo concept and design. In the same manner, the creation of design concepts for photography will help the students in many of their succeeding subjects, as most of their subjects require the use of photographic images.

Books on MDVIDEO - Digital Video for Multimedia Applications

Digital Video for Multimedia Applications

MDVIDEO is a digital video production course that seeks to train the students in the basics of video production and post production – shot size and composition, continuity, basic lighting, basic editing, basic motion graphics and compositing. These fundamentals will be covered within the trimester through a series of lectures, workshops, demonstrations, and projects. Through this course, a student will be equipped and trained to effectively translate and convey messages via the use of motion picture and its accompanying elements.

Digital Video for Multimedia Applications

MDVIDEO is a digital video production course that seeks to train the students in the basics of video production and post production – shot size and composition, continuity, basic lighting, basic editing, basic motion graphics and compositing. These fundamentals will be covered within the trimester through a series of lectures, workshops, demonstrations, and projects. Through this course, a student will be equipped and trained to effectively translate and convey messages via the use of motion picture and its accompanying elements.

Books on MGRAPH1 - Introduction to Graphic Design and Multimedia

Introduction to Graphic Design and Multimedia

This course serves as the foundation course for all graphic design and design focused multimedia subjects.

The course introduces the student to the practice of graphic design in the contemporary world; its beginnings in the early 20th century as a field of creative practice in its own right as opposed to advertising; the future it faces in the age of technological and digital advancements; and how these advancements and other social factors have affected the practice of graphic design well beyond how it was intended by its early practitioners. This course also serves as an overview to the various directions that a graphic design practitioner can choose to go to after graduation.

The laboratory component of the course introduces the students to the basic softwares used in the industry, and is taught the importance of the use of the proper software for various design project. An understanding of the differences between these softwares, and more importantly, their application, is shown through hands-on projects that go beyond mere creation but discusses the final output and the consequences of important choices made at the beginning. The student will be taught terms and practices used in the graphic design industry and its various media to prepare him for the higher graphic design subjects.

Introduction to Graphic Design and Multimedia

This course serves as the foundation course for all graphic design and design focused multimedia subjects.

The course introduces the student to the practice of graphic design in the contemporary world; its beginnings in the early 20th century as a field of creative practice in its own right as opposed to advertising; the future it faces in the age of technological and digital advancements; and how these advancements and other social factors have affected the practice of graphic design well beyond how it was intended by its early practitioners. This course also serves as an overview to the various directions that a graphic design practitioner can choose to go to after graduation.

The laboratory component of the course introduces the students to the basic softwares used in the industry, and is taught the importance of the use of the proper software for various design project. An understanding of the differences between these softwares, and more importantly, their application, is shown through hands-on projects that go beyond mere creation but discusses the final output and the consequences of important choices made at the beginning. The student will be taught terms and practices used in the graphic design industry and its various media to prepare him for the higher graphic design subjects.

Books on MGRAPH2 - Typography, Image and Visual Communication

Typography, Image and Visual Communication

This course introduces the student to the importance of typography and images in visual communication. Type history, important typefaces and creators, and how type creates and affects meaning will be discussed in the first part of the course. The second part deals with how combining images with type affects meaning, including iconography and symbolism in visual design.

The student is introduced to the design and communication process, the importance of the audience in communication, and specific communication theories (semiotics, polysemy, Marxist theory in visual communication, and the role of the “author” in communication) that affect the practice of graphic design.

The laboratory component of the course will reinforce these ideas through various visualization exercises and projects. These exercises and projects are treated and presented as purely formal problems that will focus on visual representation and expressions in visual communication. Experimentation with various media used in the Foundation Studies courses is highly encouraged, not limiting the projects to just computer-generated works to emphasize the idea that content and meaning creation and its corresponding interpretation is not determined by software but by the effectiveness of the idea.

Typography, Image and Visual Communication

This course introduces the student to the importance of typography and images in visual communication. Type history, important typefaces and creators, and how type creates and affects meaning will be discussed in the first part of the course. The second part deals with how combining images with type affects meaning, including iconography and symbolism in visual design.

The student is introduced to the design and communication process, the importance of the audience in communication, and specific communication theories (semiotics, polysemy, Marxist theory in visual communication, and the role of the “author” in communication) that affect the practice of graphic design.

The laboratory component of the course will reinforce these ideas through various visualization exercises and projects. These exercises and projects are treated and presented as purely formal problems that will focus on visual representation and expressions in visual communication. Experimentation with various media used in the Foundation Studies courses is highly encouraged, not limiting the projects to just computer-generated works to emphasize the idea that content and meaning creation and its corresponding interpretation is not determined by software but by the effectiveness of the idea.

Books on MGRAPH3 - Graphic Communication and Digital Media

Graphic Communication and Digital Media

This course builds on the different ideas introduced in MGRAPH2, and focuses on various design problems that the graphic designer faces in the world today. Formation of meaning and the importance of research, coming up with a solution and its expression through visual design is discussed and investigated through problems that range from branding, including identity creation and its application and various iterations; meaning-creation through type and image, and applied to specific print media like the poster or book cover; and the element of time and space added to type and image in multimedia projects that combine all of these to add layers of meaning and experience. Importance is given on original creations, from images, text, and other content included in the projects; to original ideas and solutions for existing design problems. Stylistic graphic expression throughout the decades will also be discussed, starting from the pre-modernist period, modernist, and post-modernist schools of thought, as well as contemporary graphic styles that shape and influence the practice.

The laboratory component of the course will focus on the various media that graphic designers use nowadays in visual expression. Emphasis will be given on the multi-media/vari-media approach on the application of an idea, investigating the strengths and weaknesses of each medium and using each to the fullest. The students will learn to work together as a team in coming up with solutions to the given design problems.

Graphic Communication and Digital Media

This course builds on the different ideas introduced in MGRAPH2, and focuses on various design problems that the graphic designer faces in the world today. Formation of meaning and the importance of research, coming up with a solution and its expression through visual design is discussed and investigated through problems that range from branding, including identity creation and its application and various iterations; meaning-creation through type and image, and applied to specific print media like the poster or book cover; and the element of time and space added to type and image in multimedia projects that combine all of these to add layers of meaning and experience. Importance is given on original creations, from images, text, and other content included in the projects; to original ideas and solutions for existing design problems. Stylistic graphic expression throughout the decades will also be discussed, starting from the pre-modernist period, modernist, and post-modernist schools of thought, as well as contemporary graphic styles that shape and influence the practice.

The laboratory component of the course will focus on the various media that graphic designers use nowadays in visual expression. Emphasis will be given on the multi-media/vari-media approach on the application of an idea, investigating the strengths and weaknesses of each medium and using each to the fullest. The students will learn to work together as a team in coming up with solutions to the given design problems.

Books on MINTER1 - Interface Design for Multimedia Applications

Interface Design for Multimedia Applications

Many technological innovations rely upon User Interface Design to elevate their technical complexity to a usable product. Technology alone may not win user acceptance and subsequent marketability. The User Experience, or how the user experiences the end product, is the key to acceptance. And that is where User Interface Design enters the design process.

Thus, MINTER1 class is designed to harness the full potential of the multimedia designer’s ability to pool together design principles learned in the previous subjects and conceptualization skills to produce an effective user interface that will make their websites and interactive digital media visually appealing but also user acceptable.

Interface Design for Multimedia Applications

Many technological innovations rely upon User Interface Design to elevate their technical complexity to a usable product. Technology alone may not win user acceptance and subsequent marketability. The User Experience, or how the user experiences the end product, is the key to acceptance. And that is where User Interface Design enters the design process.

Thus, MINTER1 class is designed to harness the full potential of the multimedia designer’s ability to pool together design principles learned in the previous subjects and conceptualization skills to produce an effective user interface that will make their websites and interactive digital media visually appealing but also user acceptable.

Books on MINTER2 - Introduction to Multimedia Programming

Introduction to Multimedia Programming

Introduction to Multimedia Programming is a course that aims to enable multimedia arts students to develop solutions/algorithms for problems related to multimedia programming.   Solutions to be developed will be in the form of flowcharts, pseudo-codes, and scripts.  The course prepares students for MMA courses like interactive authoring, web development, and other elective courses that involve programming/scripting. 

The problems and cases to be given shall enable students to learn the basic programming constructs and know how to use and organize them into simple and yet, structured solutions.   Discussions and activities will always tackle objects and how to manipulate their properties (OOP).  The deliverables of this course include flowcharts, structured-English codes, and an interactive project (navigation menu) using any or combination of lingo, and java.

Introduction to Multimedia Programming

Introduction to Multimedia Programming is a course that aims to enable multimedia arts students to develop solutions/algorithms for problems related to multimedia programming.   Solutions to be developed will be in the form of flowcharts, pseudo-codes, and scripts.  The course prepares students for MMA courses like interactive authoring, web development, and other elective courses that involve programming/scripting. 

The problems and cases to be given shall enable students to learn the basic programming constructs and know how to use and organize them into simple and yet, structured solutions.   Discussions and activities will always tackle objects and how to manipulate their properties (OOP).  The deliverables of this course include flowcharts, structured-English codes, and an interactive project (navigation menu) using any or combination of lingo, and java.

Books on MINTER3 - Interactive Applications for Online Media 1

Interactive Applications for Online Media 1

Interactive Applications for Online Media 1 lays the foundation of developing HTML websites using industry standards for development and ease of editing content.  Client ­side script enhancements to create movement within the website are also part of this course. The course will also cover the configuring of forms to be used with available server ­side scripts to create simple online interactivity.

The course extensively uses lab work, homework, PBLs, and a project to create the necessary hands-­on experience required to acquire the skills. This course will prepare the design and core skills required for the succeeding web track courses.

Interactive Applications for Online Media 1

Interactive Applications for Online Media 1 lays the foundation of developing HTML websites using industry standards for development and ease of editing content.  Client ­side script enhancements to create movement within the website are also part of this course. The course will also cover the configuring of forms to be used with available server ­side scripts to create simple online interactivity.

The course extensively uses lab work, homework, PBLs, and a project to create the necessary hands-­on experience required to acquire the skills. This course will prepare the design and core skills required for the succeeding web track courses.