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Marketing Management: Home

Your Subject Librarian

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Richard Directo
Contact:
Br. Fidelis Leddy Center for Learning Resources
De La Salle-College of Saint Benilde Angelo King International Center Campus
2509 Arellano Ave, San Andres Bukid, Manila, 1004
8230-5100 local 2482

Searching Tips

The books in the LRC are arranged by topic using Library of Congress classification system. Here are a few call number ranges to explore:

Marketing Management

HF 5410-5417.5  Marketing. Distribution of products

HF 5419-5422  Wholesale trade

HF 5428-5429.6  Retail trade

HF 5429.7-5430.6  Shopping centers. Shopping malls

HF 5437-5444  Purchasing. Selling. Sales personnel. Sales executives

HF 5460-5469.5  Department stores. Mail order business.Supermarkets. Convenience stores

HF 5469.7-5481  Markets. Fairs

HF 5546-5548.6  Office management

HF 5549-5549.5  Personnel management. Employment management

HF 5717-5734.7 Business communication including business report writing, business correspondence

HF 5801-6182  Advertising

For Subject searches using the Worldcat Discover, try:

To do Keyword searches, you can either use add terms or use phrases.

Searching for Marketing Management?

Test out "marketing AND management" or "marketing management" as searches and see what you can find.

Looking for more resources? Search using our WorldCat Discovery!

Video Tutorial

Marketing Management

Cognizant of the changing Marketing profession landscape, the program hopes to develop a distinct breed of Marketing professionals who are equipped to face the challenges of the K2-12 Program, Economic Globalization and the ASEAN Integration.

These Benildean Marketing Managers are guided by Lasallian-Benildean core values of Faith Service and Community, armed with a deep understanding of the Marketing functions and fundamentals.

Through the combined theoretical and applied approach, the program aims to make the students experience “real-life” situations that will prepare them to assume higher marketing functions and utilize their skills in the overall strategic management of the organization.

This subject guide gathers in one place carefully evaluated and selected resources on marketing management available and accessible at the CLR and its subscribed databases. Books (both print and electronic) are categorized per course; while journals, online databases, and industry report are recommended for the entire Marketing Management program.


QUICK LINKS

Books on ACCMANA - Managerial Accounting

Managerial Accounting

This course is intended for students who are enrolled in business-related programs. It is designed to introduce and develop skills and techniques of analyzing financial statements, including the use of such information in the performance of management functions. Two important tools, budgeting and cost volume-profit analysis will be covered to enable the students to be familiar with the techniques of preparing projected financial statements. A discussion of relevant costs will be helpful in evaluating alternatives in the decision-making process.

Managerial Accounting

This course is intended for students who are enrolled in business-related programs. It is designed to introduce and develop skills and techniques of analyzing financial statements, including the use of such information in the performance of management functions. Two important tools, budgeting and cost volume-profit analysis will be covered to enable the students to be familiar with the techniques of preparing projected financial statements. A discussion of relevant costs will be helpful in evaluating alternatives in the decision-making process.

Books on ADVEMAN - Advertising Management

Advertising Management

The  marketplace  has  become increasingly saturated, with millions of  brands competing for the attention of the consumers.  For this reason,  the role of advertising become increasingly important in communicating a product or service’  attributes and benefits to the consumers. And to influence favorable disposition by  verbally and visually bringing the brand to life. As a marketer, the successful implementation of this relies heavily in understanding  the six (6) critical factors of  Advertising Management:   Market, Mission, Message. Media, Money and Measurement.

Advertising Management

The  marketplace  has  become increasingly saturated, with millions of  brands competing for the attention of the consumers.  For this reason,  the role of advertising become increasingly important in communicating a product or service’  attributes and benefits to the consumers. And to influence favorable disposition by  verbally and visually bringing the brand to life. As a marketer, the successful implementation of this relies heavily in understanding  the six (6) critical factors of  Advertising Management:   Market, Mission, Message. Media, Money and Measurement.

Books on APPMKTG - Applied Marketing

Applied Marketing

This course provides you with the application of marketing concepts, theories, and principles. This course covers an extensive discussion of the four areas of marketing: product, price, place, and promotions.  APPMKTG discusses the procedures and programs to develop marketing strategies with the ultimate goal of delivering customer satisfaction. It will also give emphasis on the current issues of social responsibility, ethics and globalization. You will understand more the importance of the marketing function and its relationship with other company departments and marketing partners outside the business organization.

Applied Marketing

This course provides you with the application of marketing concepts, theories, and principles. This course covers an extensive discussion of the four areas of marketing: product, price, place, and promotions.  APPMKTG discusses the procedures and programs to develop marketing strategies with the ultimate goal of delivering customer satisfaction. It will also give emphasis on the current issues of social responsibility, ethics and globalization. You will understand more the importance of the marketing function and its relationship with other company departments and marketing partners outside the business organization.

Books on BINTAXA - Business and Income Taxation

Business and Income Taxation

The course is a business education subject requirement for students in the BSBA programs which provides: a) an overview of the Philippine tax system b) computation of income tax for individuals and business enterprises c) business and local taxes d) significant tax concepts such as tax evasion, tax avoidance and e) BIR programs and important tax code provisions, including penalties for non-compliance and remedies provide  for both the government and the taxpayer. You will acquire a working knowledge of applications relevant to taxpayers whether as a salary-earner, private practitioner, business person or as an investor.

Business and Income Taxation

The course is a business education subject requirement for students in the BSBA programs which provides: a) an overview of the Philippine tax system b) computation of income tax for individuals and business enterprises c) business and local taxes d) significant tax concepts such as tax evasion, tax avoidance and e) BIR programs and important tax code provisions, including penalties for non-compliance and remedies provide  for both the government and the taxpayer. You will acquire a working knowledge of applications relevant to taxpayers whether as a salary-earner, private practitioner, business person or as an investor.

Books on BUMASTA - Business Marketing Statistics

Business Marketing Statistics

This introductory course in applied statistics covers relevant concepts in DESCRIPTIVE and INFERENTIAL STATISTICS common in business application. The course is Excel and Calculator-based, Project-Based, and utilizes any available technology to ease out the long and tedious computations. The use of Statistical software which are readily available like Microsoft Excel Add-Ins [Analysis ToolPak & Analysis ToolPak VBA and PHStat], VassarStats (online computational website), or SPSS (if available), is required so that the focus is on interpretation and analysis rather than calculations. You will be exposed to giving findings, drawing conclusions and making inferences throughout the course.

The aim is to introduce you to a new way of thinking about data, and to help you gain an understanding of how to use, communicate, and interpret statistics. The knowledge and skills you acquire will help you in advanced business courses and in your future business career.

Business Marketing Statistics

This introductory course in applied statistics covers relevant concepts in DESCRIPTIVE and INFERENTIAL STATISTICS common in business application. The course is Excel and Calculator-based, Project-Based, and utilizes any available technology to ease out the long and tedious computations. The use of Statistical software which are readily available like Microsoft Excel Add-Ins [Analysis ToolPak & Analysis ToolPak VBA and PHStat], VassarStats (online computational website), or SPSS (if available), is required so that the focus is on interpretation and analysis rather than calculations. You will be exposed to giving findings, drawing conclusions and making inferences throughout the course.

The aim is to introduce you to a new way of thinking about data, and to help you gain an understanding of how to use, communicate, and interpret statistics. The knowledge and skills you acquire will help you in advanced business courses and in your future business career.

Books on BUSECON - Basic Microeconomics

Basic Microeconomics

This course will introduce you to the advanced concepts of supply and demand, elasticity, consumer behavior, production and cost in a market economy, and input and profit optimization problems in various market models. You will study how individual economic agents make decisions and how markets function, addressing questions like how a consumer can make optimal choices, how individual demands are formed, and how market demand can be derived. You will also learn how firms can make optimal input choices to minimize production costs and maximize profits. By the end of this course, you will have a better appreciation of how individual economic agents make decisions and their market interactions, that will prepare you in turn to become better business managers and entrepreneurs in the future.

Basic Microeconomics

This course will introduce you to the advanced concepts of supply and demand, elasticity, consumer behavior, production and cost in a market economy, and input and profit optimization problems in various market models. You will study how individual economic agents make decisions and how markets function, addressing questions like how a consumer can make optimal choices, how individual demands are formed, and how market demand can be derived. You will also learn how firms can make optimal input choices to minimize production costs and maximize profits. By the end of this course, you will have a better appreciation of how individual economic agents make decisions and their market interactions, that will prepare you in turn to become better business managers and entrepreneurs in the future.

Books on BUSIACC - Business Accounting

Business Accounting

Building on Fundamentals of Accounting 1 and 2 taken by students during their senior high school, this course is expected to recall, identify, explain and illustrate various accounting concepts, principles and procedures related to sole proprietorship engaged in service and merchandising type of business. It will first examine student’s ability to analyze and process business transaction of service and merchandising business and be able to prepare basic financial statements. In order to broaden students’ knowledge on accounting procedures for other business organization, Business Accounting 1 will focus and introduce accounting for both partnership and corporation type of business organization. The students will be taught various procedures and processing of business transactions related to partnership formation, results of operation distribution, dissolution and liquidation. This will also include discussion on corporate formation and students will be tasked to process stock transactions and construct an equity section of the statement of financial position and will also be required to do a stockholder’s equity analysis.

Business Accounting

Building on Fundamentals of Accounting 1 and 2 taken by students during their senior high school, this course is expected to recall, identify, explain and illustrate various accounting concepts, principles and procedures related to sole proprietorship engaged in service and merchandising type of business. It will first examine student’s ability to analyze and process business transaction of service and merchandising business and be able to prepare basic financial statements. In order to broaden students’ knowledge on accounting procedures for other business organization, Business Accounting 1 will focus and introduce accounting for both partnership and corporation type of business organization. The students will be taught various procedures and processing of business transactions related to partnership formation, results of operation distribution, dissolution and liquidation. This will also include discussion on corporate formation and students will be tasked to process stock transactions and construct an equity section of the statement of financial position and will also be required to do a stockholder’s equity analysis.

Books on BUSINRE - Business Research

Business Research

Building on Principles of Research Design this course aims to extend and deepen your understanding of different research approaches and methodologies in order to prepare you for your own research projects in their business discipline. This course will also assist you in identifying, discussing and formulating a research problem, in selecting and applying appropriate research approaches and methods of inquiry (both quantitative or qualitative), and in presenting their results. Successful completion of this course should be sufficient for you to undertake a research project.

Business Research

Building on Principles of Research Design this course aims to extend and deepen your understanding of different research approaches and methodologies in order to prepare you for your own research projects in their business discipline. This course will also assist you in identifying, discussing and formulating a research problem, in selecting and applying appropriate research approaches and methods of inquiry (both quantitative or qualitative), and in presenting their results. Successful completion of this course should be sufficient for you to undertake a research project.

Books on BUSLAWS - Business Laws

Business Laws

This course serves as an introduction to a) law and the legal system b) obligations and contracts c) business entities/ forms, especially single proprietorships, corporations & partnerships. The selected relevant legal principles and rules to guide those entering into business dealings whether as a start-up entrepreneur or as part of the partnership/ corporate set-up. Each session is designed to cover both theoretical and practical applications for the learner to acquire working knowledge of the legal aspects for business enterprises, augment analytical skills for operations and decision-making using management and law concepts, consider preventive and remedial measures in business transactions and to consider legal and ethical implications in business matters. The course complements the other competencies being developed in the Business Administration curriculum.

Business Laws

This course serves as an introduction to a) law and the legal system b) obligations and contracts c) business entities/ forms, especially single proprietorships, corporations & partnerships. The selected relevant legal principles and rules to guide those entering into business dealings whether as a start-up entrepreneur or as part of the partnership/ corporate set-up. Each session is designed to cover both theoretical and practical applications for the learner to acquire working knowledge of the legal aspects for business enterprises, augment analytical skills for operations and decision-making using management and law concepts, consider preventive and remedial measures in business transactions and to consider legal and ethical implications in business matters. The course complements the other competencies being developed in the Business Administration curriculum.

Books on BUSSFIN - Business Finance

Business Finance

For the student to be effective and successful in any organization, especially in business, knowledge of the basic concepts of Business Finance is needed.  In this course, the student learns and develops understanding of the concepts, principles, policies, and programs on money, credit and banking, and their relevance to the existing social and economic conditions.   It also teaches the students the study of the finance functions, distinction between partnership and corporate financial management, cash budgets and the uses of basic business finance in formulating financial strategies. With a focus on different tools and techniques used in financial planning are the core concepts that you will learn and apply in this course. The concepts of capital budgeting are extensively discussed for you to develop analytical skills in project evaluation, the concepts of time value of money, and the development of projections for capital budgeting.

Business Finance

For the student to be effective and successful in any organization, especially in business, knowledge of the basic concepts of Business Finance is needed.  In this course, the student learns and develops understanding of the concepts, principles, policies, and programs on money, credit and banking, and their relevance to the existing social and economic conditions.   It also teaches the students the study of the finance functions, distinction between partnership and corporate financial management, cash budgets and the uses of basic business finance in formulating financial strategies. With a focus on different tools and techniques used in financial planning are the core concepts that you will learn and apply in this course. The concepts of capital budgeting are extensively discussed for you to develop analytical skills in project evaluation, the concepts of time value of money, and the development of projections for capital budgeting.

Books on CONSUBE - Consumer Behavior

Consumer Behavior

This course offers the students with the knowledge and skills necessary to perform useful consumer analyses in developing effective marketing strategies. It discusses affect and cognition, consumer behavior, consumer environment, and marketing strategies by which marketing stimuli like products, packages, advertisements, sales promotions, stores, websites and price information are placed in consumer environments to influence consumers’’ affect, cognition and behavior.

Consumer Behavior

This course offers the students with the knowledge and skills necessary to perform useful consumer analyses in developing effective marketing strategies. It discusses affect and cognition, consumer behavior, consumer environment, and marketing strategies by which marketing stimuli like products, packages, advertisements, sales promotions, stores, websites and price information are placed in consumer environments to influence consumers’’ affect, cognition and behavior.

Books on DIGIMAR - Digital Marketing

Digital Marketing

This course introduces the student to digital marketing. It will cover the aspects of Internet, Social Media and Mobile Marketing that are most relevant to how one markets products and services to the buyers. Students will also be exposed on how   digital marketing strategy its implementation and executional considerations affect Business to business, and Business to Customer relationships.  Students will learn a detailed understanding of all digital channels and platforms. After completing the course, they will a comprehensive knowledge of how to develop an integrated digital marketing strategy, from formulation to implementation.   

Digital Marketing

This course introduces the student to digital marketing. It will cover the aspects of Internet, Social Media and Mobile Marketing that are most relevant to how one markets products and services to the buyers. Students will also be exposed on how   digital marketing strategy its implementation and executional considerations affect Business to business, and Business to Customer relationships.  Students will learn a detailed understanding of all digital channels and platforms. After completing the course, they will a comprehensive knowledge of how to develop an integrated digital marketing strategy, from formulation to implementation.   

Books on DISMANA - Distribution Management

Distribution Management

You may have the best product in town, with great features and benefits communicated to target market and reasonably priced, but if it’s not available to customer for purchase when they need it, then other marketing efforts will be useless.” A business of any size – you have to make sure that products or services available in the right place at the right time and in the right quantities. Distribution is the process of making a product or service available for use or consumption by a consumer or business user. Rapid changes in communication, and information technology, globalization of business, increase in competition and higher level of customer orientation have made place/distribution more important than ever. This course will focus in the distribution management tasks in the context of the marketing mix and the importance of marketing channel strategies as value-add to the business.  As marketer or a business owner, to make your product or service available for use or consumption by your consumer or business users, you must decide to use either direct means, or using indirect means with channels of distribution (marketing channels) or intermediaries. To complete your understanding of the whole concept of distribution management, a strong emphasis will also be given to marketing channel strategies, channel design, channels flow and its relationship to service level, level of intensity of distribution efforts and role of Logistics and Supply Chain Management in go-to-market strategies of the company.

Distribution Management

You may have the best product in town, with great features and benefits communicated to target market and reasonably priced, but if it’s not available to customer for purchase when they need it, then other marketing efforts will be useless.” A business of any size – you have to make sure that products or services available in the right place at the right time and in the right quantities. Distribution is the process of making a product or service available for use or consumption by a consumer or business user. Rapid changes in communication, and information technology, globalization of business, increase in competition and higher level of customer orientation have made place/distribution more important than ever. This course will focus in the distribution management tasks in the context of the marketing mix and the importance of marketing channel strategies as value-add to the business.  As marketer or a business owner, to make your product or service available for use or consumption by your consumer or business users, you must decide to use either direct means, or using indirect means with channels of distribution (marketing channels) or intermediaries. To complete your understanding of the whole concept of distribution management, a strong emphasis will also be given to marketing channel strategies, channel design, channels flow and its relationship to service level, level of intensity of distribution efforts and role of Logistics and Supply Chain Management in go-to-market strategies of the company.

Books on ENTRMA1 - Enterprise Resource Management 1

Enterprise Resource Management 1

This basic entrepreneurship course provides a space and platform for self-discovery and opportunity discovery. The learners are expected to uncover their strengths in terms of an entrepreneurial founding team and learn the basics, such as opportunity discovery, value proposition, prototyping, competition analysis, and early customer insights. By the end of this course, the learners should be able to convert ideas into a Minimum Viable Product (MVP) and embrace an entrepreneurial skills and characteristics. 

Enterprise Resource Management 1

This basic entrepreneurship course provides a space and platform for self-discovery and opportunity discovery. The learners are expected to uncover their strengths in terms of an entrepreneurial founding team and learn the basics, such as opportunity discovery, value proposition, prototyping, competition analysis, and early customer insights. By the end of this course, the learners should be able to convert ideas into a Minimum Viable Product (MVP) and embrace an entrepreneurial skills and characteristics. 

Books on ENTRMA2 - Entreprise Resource Management 2

Enterprise Resource Management 2

This advanced  entrepreneurship course will take the learners from the Minimum Viable Product (MVP) stage to the Business Model stage, The learners will acquire the skills required to transform their MVP into a business model. In this course, they will transform their business idea into the Business Model Canvas and will use it to further refine their MVP. They will also set up a digital presence and learn to use promotional channels and distribution channels to engage and serve their customers. Additionally, they will get started with various legal and operational aspects as well as initial funding concepts such as bootstrapping. At the end of the program, they can use their respective Business Model Canvasses as their Capstone project and be able to enhance their entrepreneurial mind and spirit.

Enterprise Resource Management 2

This advanced  entrepreneurship course will take the learners from the Minimum Viable Product (MVP) stage to the Business Model stage, The learners will acquire the skills required to transform their MVP into a business model. In this course, they will transform their business idea into the Business Model Canvas and will use it to further refine their MVP. They will also set up a digital presence and learn to use promotional channels and distribution channels to engage and serve their customers. Additionally, they will get started with various legal and operational aspects as well as initial funding concepts such as bootstrapping. At the end of the program, they can use their respective Business Model Canvasses as their Capstone project and be able to enhance their entrepreneurial mind and spirit.

Books on INBUSIN - International Business

International Business

In the past four decades, there has been a great amount of fundamental shift from local business to global business.  Gone were the days when economies are limited to its local market and production facilities, isolated from each other by distance, time zones, language, religion, and culture. With the help of the Internet, much has been accomplished by business organizations around the world by making them part of an interdependent and integrated global economic system. In this course, we will take a close look at the theories and their basic issues. We will explore the dynamic changes in international trade, investment, and political systems that prod Globalization and how it is altering the competitive playing field. 

International Business

In the past four decades, there has been a great amount of fundamental shift from local business to global business.  Gone were the days when economies are limited to its local market and production facilities, isolated from each other by distance, time zones, language, religion, and culture. With the help of the Internet, much has been accomplished by business organizations around the world by making them part of an interdependent and integrated global economic system. In this course, we will take a close look at the theories and their basic issues. We will explore the dynamic changes in international trade, investment, and political systems that prod Globalization and how it is altering the competitive playing field. 

Books on LEADMGT - Leadership and Management

Leadership and Management

To be effective and successful in any organization, especially in business, knowledge of the basic concepts of management is needed.  In this course, you will learn the importance of how to use resources in achieving organizational goals.  With a focus on the individual as the basic unit of interaction, you will have a mastery of how the individual thinks and works, enabling him/her to grasp more advanced concepts of behavior involving groups and organizations which will be taken in succeeding courses.  In LEADMGT, the different functions of management will be examined, and how each can affect the organization and then link it to each other so the organization can effectively and efficiently function as a whole. You will also concentrate on leadership, the four functions of management, the different types of leadership, ways on how to motivate, and the ethics of a leader. The different factors that influence a person’s way of thinking and influencing others to perform will also be discussed.