The books in the LRC are arranged by topic using Library of Congress classification system. Here are a few call number ranges to explore:
NK1160-1590 Decoration and ornament. Design
NK2200-2750 Furniture
TS155-194 Production management
For Subject searches using the Worldcat Discover, try:
To do Keyword searches, you can either use add terms or use phrases.
Searching for Industrial design?
Test out industrial design AND history or industrial design history as searches and see what you can find.
Benilde Industrial Design strives to develop multidisciplinary industrial and solution designers that aims to make the world a better place. Guided by the College’s Benildean Expressions of the Lasallian Guiding Principles, it recognizes, nurtures, and develops the creative, critical, and inventive mind of its learners and responds to the needs of the its environment through form and function from solution and ideas.
As a program that provides a strong learning avenue for the study of Industrial Design, in Benilde Industrial Design, we advocate a holistic learning experience that aims to develop student competencies of analytical and critical thinking; innovation; marketing and business; foresight for impact solutions; design research to solution development, and global competitiveness. We continually strengthen our curriculum that applies learning content based on the World Design Organization’s definition of Industrial Design which is focuses on strategic problem-solving processes that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences. At the end of the learner’s journey with the College, they are expected to graduate with the insights and perspectives of an artist-designer, a design entrepreneur, a disruptor yet visionary, and an inventor.
This subject guide gathers in one place carefully evaluated and selected resources on industrial design available and accessible at the CLR and its subscribed databases. Books (both print and electronic) are categorized per course; while journals, online databases, and industry report are recommended for the entire Industrial Design program.
QUICK LINKS
Basic Drafting Techniques in Computer-Aided Design (CAD)
Basic Drafting Techniques in Computer-Aided Design (CAD) is an introductory course using digital means to expand your knowledge of the tools and techniques of communicating your design ideas.
You are introduced to computer-aided drafting (CAD) of two and three-dimensional designs and modeling as applied in industrial design using both solid and surface software modeling techniques. You learn basic 2D and 3D drawings, basic and advanced operating procedures, and editing tools and layer capabilities and manipulation in AutoCAD.
At the end of the course, you are expected to have gained a more advanced value in drawing accuracy, speed, legibility and neatness as you prepare for the next level of engineering drafting computer-aided drawing.
Basic Drafting Techniques in Computer-Aided Design (CAD)
Basic Drafting Techniques in Computer-Aided Design (CAD) is an introductory course using digital means to expand your knowledge of the tools and techniques of communicating your design ideas.
You are introduced to computer-aided drafting (CAD) of two and three-dimensional designs and modeling as applied in industrial design using both solid and surface software modeling techniques. You learn basic 2D and 3D drawings, basic and advanced operating procedures, and editing tools and layer capabilities and manipulation in AutoCAD.
At the end of the course, you are expected to have gained a more advanced value in drawing accuracy, speed, legibility and neatness as you prepare for the next level of engineering drafting computer-aided drawing.
Advanced 3D Modelling Techniques
Advanced 3D Modelling Techniques is an advanced course that puts design concepts into actual and tactile forms and shapes through rapid prototyping tools.
You are introduced to the different cutting-edge computer technologies using different solid modeling software for you to be able to produce photo-realistic renderings of your design concepts, in particular to the use of 3ds Max.
It is emphasized in this course that you develop critical thinking in determining the best medium, tools and techniques to use for your 3D-visualization prior to the production of your designs’ physical models realized through rapid prototyping.
Advanced 3D Modelling Techniques
Advanced 3D Modelling Techniques is an advanced course that puts design concepts into actual and tactile forms and shapes through rapid prototyping tools.
You are introduced to the different cutting-edge computer technologies using different solid modeling software for you to be able to produce photo-realistic renderings of your design concepts, in particular to the use of 3ds Max.
It is emphasized in this course that you develop critical thinking in determining the best medium, tools and techniques to use for your 3D-visualization prior to the production of your designs’ physical models realized through rapid prototyping.
Advanced Drafting Techniques in Engineering Computer-Aided Design (CAD)
Advanced Drafting Techniques in Engineering Computer-Aided Design (CAD) is the next level of digital drafting techniques.
In this course, you learn about the relationship between the design process and computer technology. You learned to difference and analyze the range of computer graphic equipment, digital languages, data structure, graphic packages and graphic standards for computer-aided drawing (CAD) used in the industry, in particular to use of SolidWorks.
At the end of the course, you are able to apply more complex three-dimensional modeling of product component and assemblies and the application of CAD techniques in analysis and manufacturing of a product.
Advanced Drafting Techniques in Engineering Computer-Aided Design (CAD)
Advanced Drafting Techniques in Engineering Computer-Aided Design (CAD) is the next level of digital drafting techniques.
In this course, you learn about the relationship between the design process and computer technology. You learned to difference and analyze the range of computer graphic equipment, digital languages, data structure, graphic packages and graphic standards for computer-aided drawing (CAD) used in the industry, in particular to use of SolidWorks.
At the end of the course, you are able to apply more complex three-dimensional modeling of product component and assemblies and the application of CAD techniques in analysis and manufacturing of a product.
Engineering Mechanics for Industrial Design Students: Dynamics
Engineering Mechanics for Industrial Design Students: Dynamics equips you with a working knowledge in applying mechanical concepts in creating and designing innovative products.
This is the second of the two-part engineering course for Industrial Design. In the first part of this course, you will learn about the basic applications of Force, Resultant Force, Tension, Compression, Friction, Centroid, Gravitational Pull, to Equilibrium of Concurrent Forces, Moment of Inertia, Trusses. Second portion will be basic theories of coplanar and non-coplanar forces in two-dimensional plane and the theories of equilibrium in two- and three-dimensional planes. Further discussions on kinematics and kinetics will provide you a solid engineering background to equip you in designing complex forms and shapes of innovative and creative products.
Engineering Mechanics for Industrial Design Students: Dynamics
Engineering Mechanics for Industrial Design Students: Dynamics equips you with a working knowledge in applying mechanical concepts in creating and designing innovative products.
This is the second of the two-part engineering course for Industrial Design. In the first part of this course, you will learn about the basic applications of Force, Resultant Force, Tension, Compression, Friction, Centroid, Gravitational Pull, to Equilibrium of Concurrent Forces, Moment of Inertia, Trusses. Second portion will be basic theories of coplanar and non-coplanar forces in two-dimensional plane and the theories of equilibrium in two- and three-dimensional planes. Further discussions on kinematics and kinetics will provide you a solid engineering background to equip you in designing complex forms and shapes of innovative and creative products.
Product Design vs. Design Thinking by
Product design tends to jump between business thinking and creative thinking, but design thinking blends them together. This infographic describes the skillset and processes behind product design and design thinking.
Basic Photography and Video in Product Presentations
Basic Photography and Video in Product Presentations is an introduction to the basic use, techniques and composition in photography and video.
This course complements your skills in design presentation. As an industrial designer, you are equipped with technical skill to present your work in the best possible light and the best way to do this is the knowledge on how to take a proper documentation of your product design through photography and video platforms. In this course, you learn about the camera’s usage and function, as well as technical aspects such as aperture-setting, shutter-speed and ISO. You also learn about the basics of video-taking and editing. You are taught on how to manipulate lighting to present your products in the best light and in innovative compositions. These skills equip you with techniques and knowledge of a versatile designer who is able to adapt to the needs of your clients.
At the end of this course, you are expected to show your works in a photography and video exhibit and upload your works online.
Basic Photography and Video in Product Presentations
Basic Photography and Video in Product Presentations is an introduction to the basic use, techniques and composition in photography and video.
This course complements your skills in design presentation. As an industrial designer, you are equipped with technical skill to present your work in the best possible light and the best way to do this is the knowledge on how to take a proper documentation of your product design through photography and video platforms. In this course, you learn about the camera’s usage and function, as well as technical aspects such as aperture-setting, shutter-speed and ISO. You also learn about the basics of video-taking and editing. You are taught on how to manipulate lighting to present your products in the best light and in innovative compositions. These skills equip you with techniques and knowledge of a versatile designer who is able to adapt to the needs of your clients.
At the end of this course, you are expected to show your works in a photography and video exhibit and upload your works online.
Drawing 1: Basic Form and Product Sketching
Basic Form and Product Sketching teaches and trains you with the fundamentals of drawing and sketching.
In the aim to discover and develop your skills in basic drawing, you will be trained with the use and handling of basic drawing tools (specifically dry mediums), side-by-side with the principles of basic drawing with emphasis on form, texture, depth, shapes, value, tone, and texture, in relation to space. Technical basics such as perspective, proportion, and scaling grades are also discussed, and guided sessions and activities will utilize techniques in equipping you the base skill in discovering your drawing style, in expressing your ideas into sketches. This also serves as your fundamental course in product sketching.
This course establishes the foundation of your Industrial Design learning experience, in relating fundamental form drawing to your future product design courses.
Sketch workshop. Future concepts by
The Sketch Workshop - Future Concepts is 3dtotal's answer to the question: 'Why can't I draw futuristic scenes like that?' Designed for beginners and hobbyists alike, it's a fun and innovative way for people of all ages to find the inspiration to pick up a pencil and draw. It is different from our other books in that it is 50 percent a workbook in which you draw and 50 percent a project guide with instructional text and reference images for drawing characters. Created by a number of top industry artists who share their tips and tricks and help you grasp the fundamental elements needed to draw beautiful futuristic sketches.
Drawing 1: Basic Form and Product Sketching
Basic Form and Product Sketching teaches and trains you with the fundamentals of drawing and sketching.
In the aim to discover and develop your skills in basic drawing, you will be trained with the use and handling of basic drawing tools (specifically dry mediums), side-by-side with the principles of basic drawing with emphasis on form, texture, depth, shapes, value, tone, and texture, in relation to space. Technical basics such as perspective, proportion, and scaling grades are also discussed, and guided sessions and activities will utilize techniques in equipping you the base skill in discovering your drawing style, in expressing your ideas into sketches. This also serves as your fundamental course in product sketching.
This course establishes the foundation of your Industrial Design learning experience, in relating fundamental form drawing to your future product design courses.
Product design vs. design thinking by
Product design tends to jump between business thinking and creative thinking, but design thinking blends them together. This infographic describes the skillset and processes behind product design and design thinking.
Product Development by
PRODUCT DEVELOPMENT An insightful development roadmap to help engineers and businesspeople successfully bring a product to market In Product Development: An Engineer's Guide to Business Considerations, Real-World Product Testing, and Launch, accomplished project manager, engineer, and business strategist David V. Tennant delivers a comprehensive walkthrough of the full scope of product development activities, from initial business considerations to real-world product testing and launch. The book covers key product development considerations like determining the target market, working with a product development team, management challenges, funding, user identification, ergonomics, product design, testing, and launch. The distinguished author presents the material in the form of practical, hands-on tutorials with case studies featuring large corporations and small- and mid-size firms. He also includes team exercises and question-and-answer features to help early-career and aspiring engineers acquire the interdisciplinary and inter-department coordination skills they'll require to successfully bring a new product to market. Readers will learn about the critical roles played by the engineering, marketing, and finance departments, as well as each stage of the product development process. The book also includes: Thorough introductions to product development and the role of the marketing group in product development, including corporate strategy, product and business plans, and marketing leadership Comprehensive explorations of the role of the engineering group in product development, including functional areas led by engineers and engineering leadership Practical discussions of the core team and teamwork in product development, including executives' roles, the role of the accounting department, and the identification of key stakeholders In-depth examinations of how to move forward with product development after project approval Perfect for early- and mid-career engineers working in product-oriented companies, as well as marketers and other business professionals seeking to understand engineering best practices, Product Development is the ideal reference for use in upper-level undergraduate Product Development courses.
Drawing 2: Anthropometric and Product Rendering
Anthropometric and Product Rendering trains you in drawing the human body (anatomy) and in developing the skill in accurately composing parts, or its entirety, in a visually accurate manner, in relation to product use.
Applying the basics you have learned from IDDRAW1, you will now express the principles by building human figures from basic shapes and shading, and then come up with outputs in static and moving forms. Guided sessions and activities will use drawing and sketching techniques in equipping you with the details of drawing each body part, and in exploring the drawing style that best fits you in expressing your output. You will also employ figure-rendering approaches such as the Classical Greek that uses balance, proportion and symmetry. The development will also bridge the development of your skill in product sketching by incorporating the relationship between the product and the user, illustrated through sketches.
This course helps you appreciate the human form, confidence in showcasing your artwork and artistic skills, and in establishing the foundation of your Industrial Design learning experience, in relating figure drawing to your future product design development courses.
How to draw and paint fantasy combat by
"A step-by-step guide to kick-ass combat scenes"--Cover.
Sketch Workshop : Anatomy. by
TheSketch Workshop is 3DTotal Publishing's answer to the question "Why can't I draw like that?" Designed for beginners and hobbyists, it's a fun and innovative way for people of all ages to find the inspiration to pick up a pencil and draw. It is different to our other books in that it is 50 percent a workbook in which you draw and 50 percent a project guide with instructional text and reference images for drawing anatomy. Created by a number of top industry artists who share their tips and tricks and help you grasp the fundamental elements needed to craft beautiful sketches.
Drawing 2: Anthropometric and Product Rendering
Anthropometric and Product Rendering trains you in drawing the human body (anatomy) and in developing the skill in accurately composing parts, or its entirety, in a visually accurate manner, in relation to product use.
Applying the basics you have learned from IDDRAW1, you will now express the principles by building human figures from basic shapes and shading, and then come up with outputs in static and moving forms. Guided sessions and activities will use drawing and sketching techniques in equipping you with the details of drawing each body part, and in exploring the drawing style that best fits you in expressing your output. You will also employ figure-rendering approaches such as the Classical Greek that uses balance, proportion and symmetry. The development will also bridge the development of your skill in product sketching by incorporating the relationship between the product and the user, illustrated through sketches.
This course helps you appreciate the human form, confidence in showcasing your artwork and artistic skills, and in establishing the foundation of your Industrial Design learning experience, in relating figure drawing to your future product design development courses.
Drawing 3: Digital Product Rendering
Digital Product Rendering trains you in the two-dimensional mode of rendering color and realism to sketches and drawings, in a visually accurate manner, as well as presentation knowledge and techniques.
Your training implements the manual and digital drafting courses as means of visualizing design ideas. You will experience hands-on, two-dimensional mode of rendering techniques using traditional media such as colored pencils, pens and markers. Emphasis is placed on the development of manual rendering skills to facilitate documentation, analysis and presentation in the design process
This course aims to develop your skill in mixed media product rendering, which, as backed up by your drawing and sketching competence, becomes a powerful tool in ideation and presentation that becomes your base skill in your Industrial Design learning experience.
Drawing 3: Digital Product Rendering
Digital Product Rendering trains you in the two-dimensional mode of rendering color and realism to sketches and drawings, in a visually accurate manner, as well as presentation knowledge and techniques.
Your training implements the manual and digital drafting courses as means of visualizing design ideas. You will experience hands-on, two-dimensional mode of rendering techniques using traditional media such as colored pencils, pens and markers. Emphasis is placed on the development of manual rendering skills to facilitate documentation, analysis and presentation in the design process
This course aims to develop your skill in mixed media product rendering, which, as backed up by your drawing and sketching competence, becomes a powerful tool in ideation and presentation that becomes your base skill in your Industrial Design learning experience.
Autodesk Fusion 360 by
3D-Modelle professionell konstruieren, rendern, animieren und simulieren Aufbereitung der Modelle für 3D-Druck und CNC-Fertigung Alle wichtigen Funktionen anhand praktischer Beispiele Schritt für Schritt erklärt
Mit dem cloudbasierten CAD/CAM-Programmsystem Fusion 360 lassen sich schnell und einfach professionelle 3D-Modelle und 2D-Fertigungszeichnungen erstellen und für CNC-Bearbeitungen und 3D-Druck vorbereiten.
Dieses Buch bietet eine praktische Einführung in die wichtigsten Funktionen der umfangreichen Software. Dabei setzt der Autor folgende Themenschwerpunkte:
3D-Modelle zweidimensional skizzieren und aus der Skizze heraus erzeugen Volumenkörper-, Flächen-, Freiform- und Netzmodellierung 2D-Fertigungszeichnungen mit Beschriftung und Stücklisten ableiten Bauteile und Baugruppen rendern, animieren und Mechanismen simulieren Erstellen von Fertigungsdaten für 3D-Drucker und CNC-Bearbeitungsmaschinen (wie CNC-Fräsen, CNC-Drehen und Laserschneiden) Elektronik-Schaltpläne entwerfen und Leiterplatten-Layouts in 2D und 3D ableiten
Alle Funktionen und Arbeitsweisen werden Schritt für Schritt demonstriert und eingeübt. Zahlreiche praktische Beispiele helfen, die verschiedenen Techniken nachzuvollziehen und zu verinnerlichen.
Nach der Lektüre dieses Buches sind Sie bestens gerüstet, individuelle 3D-Modelle sowie die entsprechenden Fertigungsdaten zu erstellen und eigene Projekte umzusetzen.
Aus dem Inhalt:
Installation und Benutzeroberfläche Skizzenerstellung 3D-Modellierung mit Volumen, Flächen, Freiform-Elementen und Netzen Ableiten von Zeichnungen Simulation Baugruppen mit Gelenken Animieren und Rendern Blechkonstruktionen 3D-Druck und CNC-Bearbeitungen (Fräsen, Drehen, Bohren und Schneiden) Elektronik-Schaltpläne und Leiterplatten-Layout (2D/3D) Zahlreiche praktische Beispiele
Detlef Ridder hat langjährige Erfahrung im Bereich CAD und bereits zahlreiche Bücher zu AutoCAD, Inventor, Revit und ArchiCAD veröffentlicht. Er gibt Schulungen zu diesen Programmen und zu CNC und weiß daher, welche Themen für Einsteiger besonders wichtig sind.
Autodesk Fusion 360, 2. Auflage by
3D-Modelle professionell konstruieren, rendern, animieren und simulieren
Aufbereitung der Modelle für 3D-Druck und CNC-Bearbeitungen sowie Einführung in den Fertigungsprozess
Alle wichtigen Funktionen anhand praktischer Beispiele Schritt für Schritt erklärt
Mit dem cloudbasierten CAD/CAM-Programmsystem Fusion 360 lassen sich schnell und einfach professionelle 3D-Modelle und 2D-Fertigungszeichnungen erstellen und für CNC-Bearbeitungen und 3D-Druck vorbereiten.
Dieses Buch bietet eine praktische Einführung in die wichtigsten Funktionen der umfangreichen Software. Dabei setzt der Autor folgende Themenschwerpunkte:
3D-Modelle zweidimensional skizzieren und aus der Skizze heraus erzeugen
Volumenkörper-, Flächen-, Freiform- und Netzmodellierung
2D-Fertigungszeichnungen mit Beschriftung und Stücklisten ableiten
Bauteile und Baugruppen rendern, animieren und Mechanismen simulieren
Erstellen von Fertigungsdaten für 3D-Drucker und CNC-Bearbeitungsmaschinen
3D-Druck und CNC-Bearbeitungen (wie CNC-Fräsen, CNC-Drehen und Laserschneiden)
Alle Funktionen und Arbeitsweisen werden Schritt für Schritt demonstriert und eingeübt. Zahlreiche praktische Beispiele helfen, die verschiedenen Techniken nachzuvollziehen und zu verinnerlichen.
Nach der Lektüre dieses Buches sind Sie bestens gerüstet, individuelle 3D-Modelle sowie die entsprechenden Fertigungsdaten zu erstellen und eigene Projekte umzusetzen.
Engineering design graphics with Autodesk Inventor 2017 by
Using a step-by-step format, Engineering Design Graphics with Autodesk Inventor 2017 shows students how to use Autodesk Inventor to create and document designs. Chapter test questions help students assess their understanding of key concepts. Sample problems, end-of-chapter projects, and a variety of additional exercises reinforce the material and allow students to practice the techniques described. The content of the book goes beyond the material normally presented in an engineering graphics text associated with CAD software to include exercises requiring students to design simple mechanisms.
WWW. Drawing by
What is the role of hand drawing play for architecture in a digital age, as drawing moves off the page and onto the screen? How might computer-generated drawings emulate the ambiguities and nuances of the hand? WWW Drawing: Architectural Drawing from Pencil to Pixel documents the eponymous project conducted by Pennsylvania State University's Department of Architecture, which explored these questions through a giant-scale hand-drawing workshop and a symposium held at the Drawing Center, New York. WWW refers in this context both to the World Wide Web, and to the "Three Ws"--architects Michael Webb, Mark West and James Wines, each renowned for their skills in hand drawing, who discuss their individual approaches and techniques. Complementing the Ws' perspectives, artists and architects of a younger generation -- Daniel Cardoso Llach, Andrew Heumann, Jürg Lehni, Jane Nisselson, Seher Shah and Ann Tarantino--address various aspects of contemporary architectural drawing, both analog and digital: the legacies of contrasting ideologies of early computer-aided design; technology as expressive vocabulary; and drawing as live performance, whether executed by hand or by robotic drawing machine. Together, the research and creative explorations presented in WWW Drawing cast architectural drawing in a fresh light. Published by Actar Publishers, Pennsylvania State University and Stuckeman School of Architecture
Digital Graphic Techniques for Industrial Design
Digital Graphic Techniques for Industrial Design is an introductory computer-rendering course designed to complement the manual rendering course that you have learned in your design foundation courses.
In this course, you learn the basic computer-rendering techniques that you could use in your visualizing design ideas in all the major design courses. This is an important course for you in creating original design concepts in digital format through software such as Adobe Photoshop, Adobe Illustrator, and other apps available via PC, Mac, or tablets. An introduction to the history and practice of graphic design ushers you to the world of graphic design. You are taught the practical approaches in visualization and presentation techniques and will be guided through a series of exercises to teach you further digital literacy in the areas of vector and bitmap graphics.
At the end of this course, you are expected to be knowledgeable on the different digital rendering techniques and its application
Digital Graphic Techniques for Industrial Design
Digital Graphic Techniques for Industrial Design is an introductory computer-rendering course designed to complement the manual rendering course that you have learned in your design foundation courses.
In this course, you learn the basic computer-rendering techniques that you could use in your visualizing design ideas in all the major design courses. This is an important course for you in creating original design concepts in digital format through software such as Adobe Photoshop, Adobe Illustrator, and other apps available via PC, Mac, or tablets. An introduction to the history and practice of graphic design ushers you to the world of graphic design. You are taught the practical approaches in visualization and presentation techniques and will be guided through a series of exercises to teach you further digital literacy in the areas of vector and bitmap graphics.
At the end of this course, you are expected to be knowledgeable on the different digital rendering techniques and its application.
Industrial Design History 1: Pre-Twentieth Century
Industrial Design History 1: Pre-Twentieth Century presents to you the influential and significant portions in the past and modern art and design history.
In the aim to educate and strengthen your conceptual background as an Industrial Designer, you are to identify stylistic developments of forms according to their concepts and functions. In addition, this helps you understand the meanings and significance of various artworks in response to the conditions of the period, artists’ statements, and reception of the publics, the region’s environment, socio-economic and political conditions, religion, and the like. This walk through history will tackle significant art and design movements from the European, Asian, and Western histories. At the end of this course, you are expected to trace the sources and influences of highly significant artworks and designs in modern and contemporary periods.
This course aims to impart an appreciation of Western civilization’s art and design history, in establishing a context in your Industrial Design learning experience.
Industrial Design History 1: Pre-Twentieth Century
Industrial Design History 1: Pre-Twentieth Century presents to you the influential and significant portions in the past and modern art and design history.
In the aim to educate and strengthen your conceptual background as an Industrial Designer, you are to identify stylistic developments of forms according to their concepts and functions. In addition, this helps you understand the meanings and significance of various artworks in response to the conditions of the period, artists’ statements, and reception of the publics, the region’s environment, socio-economic and political conditions, religion, and the like. This walk through history will tackle significant art and design movements from the European, Asian, and Western histories. At the end of this course, you are expected to trace the sources and influences of highly significant artworks and designs in modern and contemporary periods.
This course aims to impart an appreciation of Western civilization’s art and design history, in establishing a context in your Industrial Design learning experience.
Art and Destruction by
Most talk of and writing on art is about its relationship to creation and creativity. This of course takes various forms, but ultimately the creative act in the making of art works is a key issue. What happens when we put together art and destruction? This has been referenced in some major areas, such as that of art and iconoclasm and auto-destructive art movements. Less evident are accounts of more intimate, smaller scale OCydestructiveOCO interventions into the world of the made or exhibited ar..."
Art at Auction in 17th Century Amsterdam by
Examines original documents from Amsterdam's Orphan Chamber, analyzing the profiles of buyers of art by auction.
Botticelli past and present by
The recent exhibitions dedicated to Botticelli around the world show, more than ever, the significant and continued debate about the artist. Botticelli Past and Present engages with this debate. The book comprises four thematic parts, spanning four centuries of Botticelli’s artistic fame and reception from the fifteenth century. Each part comprises a number of essays and includes a short introduction which positions them within the wider scholarly literature on Botticelli. The parts are organised chronologically beginning with discussion of the artist and his working practice in his own time, moving onto the progressive rediscovery of his work from the late eighteenth to the turn of the twentieth century, through to his enduring impact on contemporary art and design. Expertly written by researchers and eminent art historians and richly illustrated throughout, the broad range of essays in this book make a valuable contribution to Botticelli studies.
Praise for Botticelli Past and Present
'Individually and as a group, the essays are beyond reproach, models of subtle and sympathetic analysis. I would single out for special praise Wedepohl's essay, based on a thorough knowledge of the Warburg Institute Archives ... [and] Riccardo Venturi's excellent essay on Salvador Dali's 'Dream of Venus' pavilion for the New York World's Fair of 1939.'
The Art Newspaper
Industrial Design History 2: Twentieth Century Design
Industrial Design History 2: Twentieth Century Design introduces you to the contemporary world of Industrial Design and its various strategic approaches to creativity that will stimulate, encourage, and liberate your own creative potential in coming up with innovative design solutions.
Through the knowledge garnered from the past, you will now learn new concepts based on contemporary movements, trends, and innovations in the modern era of Industrial Design. These will also involve exploration of the theoretical components of creativity and the use of cross-disciplinary evaluation techniques which will make you develop your own learning process, and be able to expand your range of creative thinking skills. Processes involved in typical industrial design projects, and modern and contemporary art/design theories will be studied with reference to the significant works in the local and international setting.
At the end of this course, you will be able to commence a project properly with methodologies you have learned for designing, communicating, and manufacturing products, as inspired by the past to the present world of Industrial Design.
Industrial Design History 2: Twentieth Century Design
Industrial Design History 2: Twentieth Century Design introduces you to the contemporary world of Industrial Design and its various strategic approaches to creativity that will stimulate, encourage, and liberate your own creative potential in coming up with innovative design solutions.
Through the knowledge garnered from the past, you will now learn new concepts based on contemporary movements, trends, and innovations in the modern era of Industrial Design. These will also involve exploration of the theoretical components of creativity and the use of cross-disciplinary evaluation techniques which will make you develop your own learning process, and be able to expand your range of creative thinking skills. Processes involved in typical industrial design projects, and modern and contemporary art/design theories will be studied with reference to the significant works in the local and international setting.
At the end of this course, you will be able to commence a project properly with methodologies you have learned for designing, communicating, and manufacturing products, as inspired by the past to the present world of Industrial Design.
An Introduction to Design and Culture by
This third edition of An Introduction to Design and Culture has been revised and updated throughout to include issues of globalization, sustainability and digital/interactive design. New for this edition is a chapter which covers key changes in design culture. Design culture has changed dramatically in the 21st century, the designer-hero is now much less in evidence and design has become much more interdisciplinary. Drawing on a wealth of mass-produced artefacts, images and environments including sewing machines, cars, televisions, clothes, electronic and branded goods and exhibitions, author Penny Sparke shows how design has helped to shape and reflect our social and cultural development. This introduction to the development of modern (and postmodern) design is ideal for undergraduate students.
What is design thinking? by
Design Thinking has a lot of facets that we distill into one core idea: Design Thinking is a way to solve problems. It’s not the only way. It might not even always be the best way. But, it is an extremely effective way to radically increase your likelihood of success when you’re solving a problem. Design Thinking is often referred to as a process, and, in fact, it does include specific ordered process steps. However, it’s also a philosophy, a mindset, a set of core principles, and a satchel full of tools. In essence, Design Thinking is a cohesive framework for innovation that can be used in a multitude of areas ranging from creating something new to running a business to managing interpersonal communication. And, if you’re an entrepreneur, it is a remarkable approach for identifying the problem that you should be solving for people. If you’re looking for an official definition, here’s our favorite: Design Thinking is a human-centered process for identifying and solving problems that results in effective, innovative solutions.
Elective Course on Design Trends
Elective Course on Design Trends offers two-credit advanced studio courses on special topic categories that offers you the opportunity to focus on various curricular topics including innovative product designs through socially responsible, humanitarian and sustainable design. Each class is designed to strengthen your ability for research, ideation, presentation, and concept validation.
A student project involving the application of gained knowledge in a 3D model of a product is required at the end the course.
OPTIONS: SUSTAIN (Sustainable Design Management), and ROBOTIX (Robotics and Mechatronics).
(ROBOTIX) Robotics and Mechatronics equips you with the knowledge in robotic technologies and mechatronics as considered in the design work.
You will learn relevant and current concepts in kinematics, dynamics, control electronics, trajectory generation, actuation, sensing, signal processing and mechanisms design, mainly as a play around utilities such as Arduino and micro-controllers.
At the end of the course, you must be able to determine the appropriate electro-mechanical computational systems that fit the required work to be performed by his robot. You must also be able to create your own theoretical framework for future directions possible in automation as it is applied in his chosen industry of specialization.
Elective Course on Design Trends
Elective Course on Design Trends offers two-credit advanced studio courses on special topic categories that offers you the opportunity to focus on various curricular topics including innovative product designs through socially responsible, humanitarian and sustainable design. Each class is designed to strengthen your ability for research, ideation, presentation, and concept validation.
A student project involving the application of gained knowledge in a 3D model of a product is required at the end the course.
OPTIONS: SUSTAIN (Sustainable Design Management), and ROBOTIX (Robotics and Mechatronics).
(ROBOTIX) Robotics and Mechatronics equips you with the knowledge in robotic technologies and mechatronics as considered in the design work.
You will learn relevant and current concepts in kinematics, dynamics, control electronics, trajectory generation, actuation, sensing, signal processing and mechanisms design, mainly as a play around utilities such as Arduino and micro-controllers.
At the end of the course, you must be able to determine the appropriate electro-mechanical computational systems that fit the required work to be performed by his robot. You must also be able to create your own theoretical framework for future directions possible in automation as it is applied in his chosen industry of specialization.
Human Inspired Dexterity in Robotic Manipulation by
Aus Wikipedia. Nicht dargestellt. Auszug: Rennertshofen is a municipality in the district of Neuburg-Schrobenhausen in Bavaria in Germany. ...http://booksllc.net/?l=de
Not at Your Service : Manifestos for Design by
Not at Your Service: Manifestos for Design brings together the broad spectrum of beliefs, subjects and practices of designers at Zurich University of the Arts. It offers different approaches and insights on the present-day role and impact of design. It is not conceived as a finished project, but as a fluid document of its time. Collaborative design, interaction within complex systems, attention economics, the ecological shift, visual literacy, gender-neutral design, "quick and dirty" design ethnography, social responsibility, the value of ugliness, death futures, immersive technologies, identity and crises, design as a transformative discipline - all of these topics are presented for debate with passion, conviction and professional expertise.
Elective Course on Manufacturing and other Industries
Elective Course on Manufacturing and other Industries offers two-credit advanced studio courses on special topic categories that offer you the opportunity to focus on various curricular topics that revolve around the industrial production processes such as technology management, robotics and mechatronics, and manufacturing engineering. Each class is designed to strengthen your ability in applying appropriate technologies and improvements in the methods for volume production.
A student project that shows the application of gained knowledge in a 3D model of a product is required at the end of each course.
OPTIONS: MPROCES (Manufacturing Processes and Technology), EVENTEX (Events and Exhibitions Management), and TECHMAN (Technology Management)
Recommended Elective:
(TECHMAN) Technology Management is a discussion of the process of technological innovation, with opportunities of expanding technological uses and frameworks.
You will learn relevant and current concepts in industrial automation systems and how these are used in the design process, whether in prototyping or volume manufacturing of a product. Basic set-up, maintenance, and testing of these automated systems will also be discussed, such as mechanics and technologies used such as in drones.
At the end of the course, you must be familiar with the production of well-designed work, and, and must also be able to create your own theoretical framework for future directions possible in improving the management of technology in a firm that belong to his chosen industry of specialization.
Elective Course on Manufacturing and other Industries
Elective Course on Manufacturing and other Industries offers two-credit advanced studio courses on special topic categories that offer you the opportunity to focus on various curricular topics that revolve around the industrial production processes such as technology management, robotics and mechatronics, and manufacturing engineering. Each class is designed to strengthen your ability in applying appropriate technologies and improvements in the methods for volume production.
A student project that shows the application of gained knowledge in a 3D model of a product is required at the end of each course.
OPTIONS: MPROCES (Manufacturing Processes and Technology), EVENTEX (Events and Exhibitions Management), and TECHMAN (Technology Management)
Recommended Elective:
(TECHMAN) Technology Management is a discussion of the process of technological innovation, with opportunities of expanding technological uses and frameworks.
You will learn relevant and current concepts in industrial automation systems and how these are used in the design process, whether in prototyping or volume manufacturing of a product. Basic set-up, maintenance, and testing of these automated systems will also be discussed, such as mechanics and technologies used such as in drones.
At the end of the course, you must be familiar with the production of well-designed work, and, and must also be able to create your own theoretical framework for future directions possible in improving the management of technology in a firm that belong to his chosen industry of specialization.
ID Materials 1: Paper, Clay, and Stone
ID Materials 1: Paper, Clay, and Stone is an introductory course in the study and use of materials for contemporary design in industrial design.
You are introduced to materials - paper, clay and stone - and the physical properties, processes, techniques and equipment used in the design of mass-produced objects. You are taught on the design process of each of the materials, as you certainly enjoy the hands-on material manipulation and experiments. You learn from the guidance of material experts and specialists in the industry as invited mentors and lecturers. Visits to manufacturing firms and interviews of successful business owners and product designers further enhances your learning about the application of the said materials to finished products.
At the end of this course, you are expected to present your work through an exhibition and a compilation of your design processes and output with a student design portfolio.
ID Materials 1: Paper, Clay, and Stone
ID Materials 1: Paper, Clay, and Stone is an introductory course in the study and use of materials for contemporary design in industrial design.
You are introduced to materials - paper, clay and stone - and the physical properties, processes, techniques and equipment used in the design of mass-produced objects. You are taught on the design process of each of the materials, as you certainly enjoy the hands-on material manipulation and experiments. You learn from the guidance of material experts and specialists in the industry as invited mentors and lecturers. Visits to manufacturing firms and interviews of successful business owners and product designers further enhances your learning about the application of the said materials to finished products.
At the end of this course, you are expected to present your work through an exhibition and a compilation of your design processes and output with a student design portfolio.
Fabricate : negotiating design & making by
FABRICATE is an international peer reviewed conference that takes place every three years with a supporting publication on the theme of Digital Fabrication. Discussing the progressive integration of digital design with manufacturing processes, and its impact on design and making in the 21st century, FABRICATE brings together pioneers in design and making within architecture, construction, engineering, manufacturing, materials technology and computation. Discussion on key themes includes: how digital fabrication technologies are enabling new creative and construction opportunities from component to building scales, the difficult gap that exists between digital modelling and its realisation, material performance and manipulation, off-site and on-site construction, interdisciplinary education, economic and sustainable contexts. FABRICATE features cutting-edge built work from both academia and practice, making it a unique event that attracts delegates from all over the world. FABRICATE 2011, 2014 and 2017 are now all available to download free from UCL Press.
ID Materials 2: Wood and Organics
ID Materials 2: Wood and Organics introduces you to the study and use of materials in the contemporary milieu of product design.
In this course, you learn about the wood and organic materials and their physical properties, processes, techniques and the equipment used in the product design. You gain a working knowledge and experience in the handling of wood and organic materials for its use for product design and in capstone courses. Your projects in this course are composed of hands-on form project experiments using the studio materials. This is further complemented with your visits to manufacturer’s and design studios and listening to lectures of materials experts and specialists.
At the end of this course, you are expected to present your work through exhibition and a compilation of your design processes and output with a student design portfolio.
ID Materials 2: Wood and Organics
ID Materials 2: Wood and Organics introduces you to the study and use of materials in the contemporary milieu of product design.
In this course, you learn about the wood and organic materials and their physical properties, processes, techniques and the equipment used in the product design. You gain a working knowledge and experience in the handling of wood and organic materials for its use for product design and in capstone courses. Your projects in this course are composed of hands-on form project experiments using the studio materials. This is further complemented with your visits to manufacturer’s and design studios and listening to lectures of materials experts and specialists.
At the end of this course, you are expected to present your work through exhibition and a compilation of your design processes and output with a student design portfolio.
ID Materials 3: Metal, Plastics, and Glass
ID Materials 3: Metal, Plastics, and Glass introduces you to the study and use of materials in the contemporary milieu of product design.
You learn about the technical aspects and their physical properties of non-organic materials such as metal, plastics, and glass. You are taught about the processes, equipment and techniques used and gain adequate skills to apply these materials to the design of mass-produced products such as lighting, furnishings and furniture, which is further discussed in PRODCT3 course. As it has been a practice for studio classes in this cluster courses, your learning is complemented with visits to manufacturing firms and interviews with successful business owners and product designers and lectures by leading product and material specialists in the industry.
At the end of this course, you are expected to compile your works in the photo-documentary form and present your 3D outputs in a student exhibition.
ID Materials 3: Metal, Plastics, and Glass
ID Materials 3: Metal, Plastics, and Glass introduces you to the study and use of materials in the contemporary milieu of product design.
You learn about the technical aspects and their physical properties of non-organic materials such as metal, plastics, and glass. You are taught about the processes, equipment and techniques used and gain adequate skills to apply these materials to the design of mass-produced products such as lighting, furnishings and furniture, which is further discussed in PRODCT3 course. As it has been a practice for studio classes in this cluster courses, your learning is complemented with visits to manufacturing firms and interviews with successful business owners and product designers and lectures by leading product and material specialists in the industry.
At the end of this course, you are expected to compile your works in the photo-documentary form and present your 3D outputs in a student exhibition.
Current Trends on Glass and Ceramic Materials by
Biomaterials created from innovative glass and bio-ceramic research is emerging as a precursor to several developments useful for solving a wide variety of industry and health related issues. Current Trends on Glass and Ceramic Materials is a review on th
Basic Drafting Techniques is an introductory course providing the general overview of drafting and its crucial role as a means of communicating technical information.
In this course, you are equipped to understand and to apply the principles of mechanical and technical drawing. You learn the basic manual drafting techniques, international conventions in dimensioning and presentation drawings, orthographic views, sectioning, and many more.
At the end of this course, your facility and comprehension in conveying complex design product concepts has greatly improved. You have acquired the values of drawing accuracy, speed, legibility, and neatness as you prepare for the next level of technical drafting.
Basic Drafting Techniques is an introductory course providing the general overview of drafting and its crucial role as a means of communicating technical information.
In this course, you are equipped to understand and to apply the principles of mechanical and technical drawing. You learn the basic manual drafting techniques, international conventions in dimensioning and presentation drawings, orthographic views, sectioning, and many more.
At the end of this course, your facility and comprehension in conveying complex design product concepts has greatly improved. You have acquired the values of drawing accuracy, speed, legibility, and neatness as you prepare for the next level of technical drafting.
Advanced Drafting Techniques is a continuation of the lessons of IDRAFT1.
In this course, you progress to master more detailed and complex concepts and techniques in the principles of mechanical and technical drafting. The topics you learn are pictorial and three-dimensional presentation – such as surface development, exploded assemblies and perspective representations.
At the end of your course, you have gained a more advanced value in drawing accuracy, speed, legibility and neatness as you prepare for computer-aided drawing.
Advanced Drafting Techniques is a continuation of the lessons of IDRAFT1.
In this course, you progress to master more detailed and complex concepts and techniques in the principles of mechanical and technical drafting. The topics you learn are pictorial and three-dimensional presentation – such as surface development, exploded assemblies and perspective representations.
At the end of your course, you have gained a more advanced value in drawing accuracy, speed, legibility and neatness as you prepare for computer-aided drawing.
Oral and Visual Presentation in Design Practice
Oral and Visual Presentation in Design Practice enhances your communication skills as an Industrial Design practitioner used in design activities. The program aims to produce graduates in the field of Industrial Design that are capable of presenting professional design ideas that are at par with the global design field.
This course also facilitates learning experiences as this enhances the richness and the quality of the presentation methods. These experiences expose you to the current and future challenges surrounding the profession of design, from developing an attention-worthy presentation to a confident manner in pitching product ideas, concepts, to even by selling.
At the end of the course, you are expected to have the skills of a good presenter, from presenting your creative ideas down to promoting your product as a confident product designer.
Communicating in groups : applications and skills by Oral and Visual Presentation in Design Practice
Oral and Visual Presentation in Design Practice enhances your communication skills as an Industrial Design practitioner used in design activities. The program aims to produce graduates in the field of Industrial Design that are capable of presenting professional design ideas that are at par with the global design field.
This course also facilitates learning experiences as this enhances the richness and the quality of the presentation methods. These experiences expose you to the current and future challenges surrounding the profession of design, from developing an attention-worthy presentation to a confident manner in pitching product ideas, concepts, to even by selling.
At the end of the course, you are expected to have the skills of a good presenter, from presenting your creative ideas down to promoting your product as a confident product designer.
The presentation book how to create it, shape it and deliver it! by
Laboratory Use and Safety orients you to the laboratory/shop environment of an Industrial Designer, as well as the know-how in manipulating power tools.
This on-site, experiential learning exposes and educates you to the shop environment, and to both the stationary and portable power tools in an ID Lab. You will handle tools and machines that manipulate paper, indigenous materials, metal, glass, ceramics, and sustainable materials. A basic knowledge of the safe operations of these utilities will be tested through hands-on demonstration that you must successfully pass to further on with the course.
This course aims to equip you the technical competency in creating and developing scaled prototypes and products, which is a core skill in your prospective career as an Industrial Designer.
Brick wheels : amazing air, land & sea machines to build from LEGO by
Machine tools handbook : design and operation by
Laboratory Use and Safety orients you to the laboratory/shop environment of an Industrial Designer, as well as the know-how in manipulating power tools.
This on-site, experiential learning exposes and educates you to the shop environment, and to both the stationary and portable power tools in an ID Lab. You will handle tools and machines that manipulate paper, indigenous materials, metal, glass, ceramics, and sustainable materials. A basic knowledge of the safe operations of these utilities will be tested through hands-on demonstration that you must successfully pass to further on with the course.
This course aims to equip you the technical competency in creating and developing scaled prototypes and products, which is a core skill in your prospective career as an Industrial Designer.
Machine tools : design, reliability and safety by
In machine tools, the designed systems include many components, such as sensors, actuators, joints and motors. It is required that all these components work properly to ensure safety. This book examines fault monitoring and control schemes in machine systems, as well as detecting machines whenever a failure occurs and accommodating the failures as soon as possible. Also discussed are centerless grinding machines; improving machine tool performance through structural and process dynamics modeling and exploring the strength of the Japanese machine tool industry.
Professional Practice in Industrial Design
Professional Practice in Industrial Design is an important aspect in learning about the professional practice of Industrial Design.
In this two-term course, you are taught the ins and outs of the professional practice of industrial design. Early on the important aspects in navigating your way around the profession of industrial design are established including the social and professional frameworks of all the careers in design - in the freelance field, in field of business as an owner and as in-house designer of a business firm. You are given a guided journey in surveying the current industry landscape especially the issues surrounding the profession through personal interviews with the professionals and your attendance in pertinent design seminars locally and abroad. These experiences expose you to the current and future challenges surrounding the profession of design, such as the issue of globalization and increasing competition in the field.
At the end of the course, all the design projects that you have accomplished in all program courses are to be compiled into a design portfolio. This portfolio is your ticket of introduction to the world of industrial design profession.
Professional Practice in Industrial Design
Professional Practice in Industrial Design is an important aspect in learning about the professional practice of Industrial Design.
In this two-term course, you are taught the ins and outs of the professional practice of industrial design. Early on the important aspects in navigating your way around the profession of industrial design are established including the social and professional frameworks of all the careers in design - in the freelance field, in field of business as an owner and as in-house designer of a business firm. You are given a guided journey in surveying the current industry landscape especially the issues surrounding the profession through personal interviews with the professionals and your attendance in pertinent design seminars locally and abroad. These experiences expose you to the current and future challenges surrounding the profession of design, such as the issue of globalization and increasing competition in the field.
At the end of the course, all the design projects that you have accomplished in all program courses are to be compiled into a design portfolio. This portfolio is your ticket of introduction to the world of industrial design profession.
Production ergonomics : designing work systems to support optimal human performance by Principles of Business Management in Design Practice
Principles of Business Management in Design Practice presents to you the fundamental understanding of business so that you can manage your prospective design business successfully.
This 14-week learning helps you understand basic business vocabulary, explore how design vocabulary and design processes overlap, complement and enhance business vocabulary, and to understand how design thinking skills can be used to identify and execute business opportunities. Management principles as applied in entrepreneurship as well as in big corporations will be discussed through a series of lectures, readings and case studies selected from highly regarded business schools. Also discussed are financial skills so you can successfully manage your prospective design business. Though this experience, you will gain adequate knowledge of management styles of prominent business personalities and how they have successfully run the businesses they are famous for.
This course aims to prepare you to the business and entrepreneurial aspects of Industrial Design, as you near the commencement of your learning experience in the College.
Principles of Business Management in Design Practice
Principles of Business Management in Design Practice presents to you the fundamental understanding of business so that you can manage your prospective design business successfully.
This 14-week learning helps you understand basic business vocabulary, explore how design vocabulary and design processes overlap, complement and enhance business vocabulary, and to understand how design thinking skills can be used to identify and execute business opportunities. Management principles as applied in entrepreneurship as well as in big corporations will be discussed through a series of lectures, readings and case studies selected from highly regarded business schools. Also discussed are financial skills so you can successfully manage your prospective design business. Though this experience, you will gain adequate knowledge of management styles of prominent business personalities and how they have successfully run the businesses they are famous for.
This course aims to prepare you to the business and entrepreneurial aspects of Industrial Design, as you near the commencement of your learning experience in the College.
Production ergonomics : designing work systems to support optimal human performance by Product Workshop 1: Structural Packaging and Tabletop Accessories
Product Workshop 1: Structural Packaging and Tabletop Accessories is an introduction to design studio work and process with a focus on package and tabletop design.
You are introduced to the process of problem identification and problem-solving techniques by way of developing visual and tactile forms. At the first half of the course, you are introduced to packaging design with special focus on structural forms; in the second half, the designing of tabletop products. This caps IDMATL1 as you are expected to use paper materials for structural packaging projects and use clay and stone for your design exploration for tabletop projects. You are taught the basic design methods which are very useful in all your design projects. You are encouraged to apply a playful approach in your problem solving process and taking in consideration the long-term environmental impact of your design. You are expected to conduct product testing of your prototypes and document them accordingly.
At the end of this course, you are to present an exhibit of your project portfolio illustrating your thought and design process and a prototype for each of your designs.
Best practices for graphic designers, packaging : an essential guide for implementing effective package design solutions by
Package design index 2018 : branding & packaging by Product Workshop 1: Structural Packaging and Tabletop Accessories
Product Workshop 1: Structural Packaging and Tabletop Accessories is an introduction to design studio work and process with a focus on package and tabletop design.
You are introduced to the process of problem identification and problem-solving techniques by way of developing visual and tactile forms. At the first half of the course, you are introduced to packaging design with special focus on structural forms; in the second half, the designing of tabletop products. This caps IDMATL1 as you are expected to use paper materials for structural packaging projects and use clay and stone for your design exploration for tabletop projects. You are taught the basic design methods which are very useful in all your design projects. You are encouraged to apply a playful approach in your problem solving process and taking in consideration the long-term environmental impact of your design. You are expected to conduct product testing of your prototypes and document them accordingly.
At the end of this course, you are to present an exhibit of your project portfolio illustrating your thought and design process and a prototype for each of your designs
Product Workshop 2: Lighting and Toy Design
Product Workshop 2: Lighting and Toy Design is continuation of design studio work and process with a focus on lighting, and toy design.
You are equipped with advanced problem solving techniques and methods. This course caps all IDMATL courses, as you are expected to use a combination of the materials you have learned to use and principles in combining design frameworks for toy and lighting design. This course equips you with various design methods such as user-scenario setting, improvisations and many more. In all projects, it is important to conduct product testing of your design.
As culminating activity, you are to present at a student exhibit your project portfolio and a prototype of each of your design project.
Building Children's Wooden Toys by
Illustrated instructions for making simple wooden toys including a rocking horse, gear-driven toys, paddle-wheel boat, and others.
Product Workshop 2: Lighting and Toy Design
Product Workshop 2: Lighting and Toy Design is continuation of design studio work and process with a focus on lighting, and toy design.
You are equipped with advanced problem solving techniques and methods. This course caps all IDMATL courses, as you are expected to use a combination of the materials you have learned to use and principles in combining design frameworks for toy and lighting design. This course equips you with various design methods such as user-scenario setting, improvisations and many more. In all projects, it is important to conduct product testing of your design.
As culminating activity, you are to present at a student exhibit your project portfolio and a prototype of each of your design project.
Product Workshop 3: Ergonomics and Consumer Products
Product Workshop 3: Ergonomics and Consumer Products will help you examine human factors as it informs the design process, and as a tool to maximize the physical and psychological aspects of design toward the establishment of a human-centered design, all in the application with product concepts serving consumer needs.
Discussions will include anthropometrics, standards and data, human issues, cultural context, and design outcomes. Ergonomic violations brought about by the use of selected products will also be determined through methodical testing. Emphasis on the needs and marketing factors of special populations such as children, elderly, and disabled will also be included, while coinciding with different types of consumer goods.
At the end of this course, you must demonstrate your knowledge of ergonomics as it is applied in the design of an actual consumer-based product that promotes safety, efficiency, productivity, and comfort.
Human Factors Design Handbook by
Systems conceptualization includes agricultural systems, military systems, industrial systems, and transportation systems. Subsystems design includes doors, ramps, walkways, bathrooms, kitchens, offices, lighting, and sound systems. Component and display design includes visual displays, auditory displays, fasteners, tools, and furniture. Human factors data looks at such things as human strength, reaction time, heat, radiation, and fatigue.
Product Workshop 3: Ergonomics and Consumer Products
Product Workshop 3: Ergonomics and Consumer Products will help you examine human factors as it informs the design process, and as a tool to maximize the physical and psychological aspects of design toward the establishment of a human-centered design, all in the application with product concepts serving consumer needs.
Discussions will include anthropometrics, standards and data, human issues, cultural context, and design outcomes. Ergonomic violations brought about by the use of selected products will also be determined through methodical testing. Emphasis on the needs and marketing factors of special populations such as children, elderly, and disabled will also be included, while coinciding with different types of consumer goods.
At the end of this course, you must demonstrate your knowledge of ergonomics as it is applied in the design of an actual consumer-based product that promotes safety, efficiency, productivity, and comfort.
Ergonomics for People with Disabilities by
The world of developed economies looks at the problems of people with disabilities from a technical, social, psychological and informational perspective. Impacts in favour of people with disabilities are most often equated with the removal of barriers and integration. Nowadays, virtually every form of social and economic life should take in account inclusion and removal of barriers. Urban planning, the design of buildings, communication networks and the products, tools can be done from the perspective of removing barriers for people with disabilities. It is crucial to promote a way of thinking aimed at taking into account the needs of people with disabilities in the creation of all new civilizational solutions. Monograph "Ergonomics for People with Disabilities: Design for Accessibility" presents interdisciplinary attitude to the issue of designing for people with disabilities. The aim of the monograph is to present the factors affecting life activation of people with disabilities (including "50+" and "mature" people) and the problems that people with disabilities face by the participation in social and professional life and the daily activities and how design for accessibility can help with solving those problems. Concepts presented in the first part are focused on designing of products supporting inclusion such as wheelchairs, orthopaedic seats, carrier vests and hand tools. This part consist of five chapters. Field of interest of second part of the monograph is how to design accessible socio-technical environment. The subject is presented in four chapters on two hospital case studies, backyard sensorimotor path case and integrated therapeutic environment case. Third part is focused on universal design with ICT solutions. It consist of the concepts and analysis of solutions supporting people with disabilities and elderly people presented in six chapters. Scope of the last part is human factor design for barriers reduction. In three chapters problems such deafness, dementia and professional activity of people with disabilities were presented. Monograph includes the wide perspective of engineers, designers, architects, psychologists, sociologists, vocational counsellors and medicals that can inspire to new look at design for accessibility. Book Title: Ergonomics For People With Disabilities Book Subtitle: Design For Accessibility Scientific editors: Aleksandra Polak-Sopinska, Jan Królikowski Technical editor: Magdalena Wróbel-Lachowska Editors affiliations: Faculty of Management and Production Engineering, Lodz University of Technology, Poland Series Title: Advences in Production Management and Ergonomics Series ISSN: 2544-7610 Series Volume: 1e-ISBN: 978-3-11-061783-2 Edition Number: 1 Copyright: 2018 Publisher: De Gruyter Copyright Holder: Department of Production Management and Logistics, Faculty of Management and Production Engineering, Lodz University of Technology, Poland Number of Pages: 238 Department of Production Management and Logistics, Lodz University of Technology, Poland ABSTRACTING & INDEXING Ergonomics For People With Disabilities is covered by the following services: DOAB (Directory of Open Access Books) EBSCO Discovery Service Google Scholar J-Gate Naviga (Softweco) Primo Central (ExLibris) ReadCube Semantic Scholar Summon (ProQuest) TDOne (TDNet) WorldCat (OCLC)
Product Workshop 4: Furniture and Basketry
Product Workshop 4: Furniture and Basketry introduces you to the product design process focusing on play combined with the vernacular of Filipino basketry design.
In this course, you are introduced to the vernacular of using organic materials such as vines and fibers in the craft of basketry. This caps IDMATL2 where you are expected to use the materials for furniture design projects and for your design exploration for the basketry projects. This course equips you with various design tools such as brainstorming, visual storming, user-target mapping, and many more. The importance of integrating the needs of a specific market segment in toy and play design is put into focus, thus you are introduced to the science of Ergonomics where human factors are put into consideration in design. It is important to conduct field testing of your design with your target market.
As culminating activity, you are to present at a student exhibit your project portfolio and a prototype of your design projects.
Basketry of the Luzon Cordillera, Philippines by
The ubiquitous basket perhaps best captures the unique way of life of the agricultural people of Luzon's Cordillera, or central mountain range. This volume is illustrated with photographs of 50 baskets and related items such as trays, hats, and fish traps, as well as numerous images - both historical and contemporary - of baskets in daily use.
Baskets : design ideas, techniques and materials, step-by-step projects by
Comprehensive and creative, this is a hands-on introduction to the ancient art of basket making. The versatility and variety of the craft comes through with clear instructions for making hanging baskets, picnic baskets, centerpieces and more from vines, twigs, wire, leather and even edible materials. 100 full-color pictures.
Baskets : indoors, outdoors, practical, decorative by
Philippine basketry : an appreciation by
Shapes & forms of Philippine traditional basketryProduct Workshop 4: Furniture and Basketry
Product Workshop 4: Furniture and Basketry introduces you to the product design process focusing on play combined with the vernacular of Filipino basketry design.
In this course, you are introduced to the vernacular of using organic materials such as vines and fibers in the craft of basketry. This caps IDMATL2 where you are expected to use the materials for furniture design projects and for your design exploration for the basketry projects. This course equips you with various design tools such as brainstorming, visual storming, user-target mapping, and many more. The importance of integrating the needs of a specific market segment in toy and play design is put into focus, thus you are introduced to the science of Ergonomics where human factors are put into consideration in design. It is important to conduct field testing of your design with your target market.
As culminating activity, you are to present at a student exhibit your project portfolio and a prototype of your design projects.
Product Workshop 5: Mobility Design
Product Workshop 5: Mobility Design trains you on the fundamentals of Product Design and Development for transporting people. It could either be for mass transportation, or just for individuals, including mobility for PWDs. Student should learn, at the end of this course, the importance of understanding the needs of the Filipino users or commuters and go through the correct process of development to achieve the goal of realizing a new experience in transporting people.
Applying the basic product development processes starting from understand the users and commuters through behavior research, then creating their design parameters with intended solutions, product conceptualization, form and styling development, 3D rendering, drawing to model fabrication, and achieving commuters’ satisfaction.
This course will help you appreciate going through the right process of designing and product development. The outcome will prove to be very enlightening and achieving customer satisfaction in the use of transportation products.
Design revolution : 100 products that are changing people's lives by
Featuring more than 100 contemporary design products and systems - including safer baby bottles, a waterless washing machine, low-cost prosthetics for landmine victims, and Braille-based building blocks for blind children - this volume makes the case for design as a tool to solve some of the world's biggest social problems.
Ecological Design by
AN INDISPENSABLE OVERVIEW OF EARTH-FRIENDLY DESIGN AND AN IMPORTANT RESOURCE FOR DESIGNERS AND ENVIRONMENTALISTS.
Product sketches : from rough to refined by
" ... divided into eight sections and each evolves from rough sketches to refined illustrations. The sections cover some of the most popular fields of product design: consumer electronics, watches, home appliances, furniture, mobility, soft goods, footwear and apparel."--Page 4 of cover.
Transgenerational Design by
The world's population is rapidly growing older, and it is important to create new products that are easily used by people throughout their lifetimes - whatever their ability. Transgenerational Design addresses this need by exploring product design that enhances the quality of life for users of all ages. This book offers a cross-disciplinary approach to product design that bridges gaps between designers and consumers, scientist and service professionals, young and old. He debunks myths about aging, showing how many problems with products are, in fact, problems for all age groups. Throughout, the author focuses on practical solutions to design challenges, helping designers to avoid discrimination against both age and ability.Transgenerational Design sensitizes readers to the realities of aging by exploring changes in abilities that occur throughout one's lifetime. It explains how to make intelligent decisions during the design, production, marketing, promotion, and selection of consumer products used by an aging population with a wide range of abilities. Readers will gain the specialized knowledge they need to understand common functional limitations including sensory changes, balance and falling, dysmobility, memory and confusion, and how they inhibit independence; develop products that support and extend independence by accommodating human limitations in vision, hearing, touch, dexterity, and mobility; and create product "microenvironments" that enhance the overall quality of life for people of all ages and abilities.More than 140 full-color illustrations offer exemplary designs ranging from kitchen utensils to walking shoes to personal hygiene systems. High-quality photographs present a collection of transgenerational products used in living environments (including furniture and lighting), healthcare, cooking and eating, sports and recreation, leisure activities, transportation, personal care and hygiene, home maintenance, and information pressing and communication. All designs are described in terms of how well they accommodate human limitations. Tables and charts illuminate the book's easy-to-read text, and the bibliography and appendices offer an extensive set of valuable resources. This guide will meet the needs of industrial designers, interior designers, architects, graphic designers, design engineers, and healthcare professionals.
Product Workshop 5: Mobility Design
Product Workshop 5: Mobility Design trains you on the fundamentals of Product Design and Development for transporting people. It could either be for mass transportation, or just for individuals, including mobility for PWDs. Student should learn, at the end of this course, the importance of understanding the needs of the Filipino users or commuters and go through the correct process of development to achieve the goal of realizing a new experience in transporting people.
Applying the basic product development processes starting from understand the users and commuters through behavior research, then creating their design parameters with intended solutions, product conceptualization, form and styling development, 3D rendering, drawing to model fabrication, and achieving commuters’ satisfaction.
This course will help you appreciate going through the right process of designing and product development. The outcome will prove to be very enlightening and achieving customer satisfaction in the use of transportation products.
Product Workshop 6: Space and Environment
Product Workshop 6: Space and Environment is a collaborative design course that emphasizes on providing design for a human-responsive space and environment.
In this course, you are to explore the diverse elements of space design and trade exhibitions including: problem identification, problem solving, planning and project execution. You are trained to apply the principles of Universal Design and accessibility as one of the prime considerations in your design process. While the project needs and requirements are put to the forefront, you are highly encouraged to exercise liberal and playful approach in coming up with innovative design solutions while working in collaboration with your classmates and working within specified project constraints. A full-scale construction is required for the iteration of your design.
At the end of the course, you are expected to present your design at an exhibit and submit documentation of your project.
Product Workshop 6: Space and Environment
Product Workshop 6: Space and Environment is a collaborative design course that emphasizes on providing design for a human-responsive space and environment.
In this course, you are to explore the diverse elements of space design and trade exhibitions including: problem identification, problem solving, planning and project execution. You are trained to apply the principles of Universal Design and accessibility as one of the prime considerations in your design process. While the project needs and requirements are put to the forefront, you are highly encouraged to exercise liberal and playful approach in coming up with innovative design solutions while working in collaboration with your classmates and working within specified project constraints. A full-scale construction is required for the iteration of your design.
At the end of the course, you are expected to present your design at an exhibit and submit documentation of your project.
Product Marketing in Design Practice
Product Marketing in Design Practice develops your skills in business so you can successfully manage your prospective design business.
This 14-week learning helps you understand marketing vocabulary, explore how design vocabulary and design processes overlap, understand strategic marketing frameworks, enhance your marketing vocabulary, and appreciate how design thinking skills can be used to identify and execute business opportunities. Concepts such as marketing mix optimization, brand equity, and integrated marketing communications will be discussed through a series of lectures, readings and case studies selected from highly regarded marketing and business schools.
This course aims to prepare you to the marketing aspects of Industrial Design, through a marketing plan for your chosen product or services related to your thesis project.
Product Marketing in Design Practice
Product Marketing in Design Practice develops your skills in business so you can successfully manage your prospective design business.
This 14-week learning helps you understand marketing vocabulary, explore how design vocabulary and design processes overlap, understand strategic marketing frameworks, enhance your marketing vocabulary, and appreciate how design thinking skills can be used to identify and execute business opportunities. Concepts such as marketing mix optimization, brand equity, and integrated marketing communications will be discussed through a series of lectures, readings and case studies selected from highly regarded marketing and business schools.
This course aims to prepare you to the marketing aspects of Industrial Design, through a marketing plan for your chosen product or services related to your thesis project.
Production and Operations Management in Design Practice
Production and Operations Management in Design Practice is your introductory course to the field of production and operations management in the aspect of Industrial Design.
This course represents a blend of concepts from types of functional organizations in manufacturing and processes, manufacturability of products, productivity and production efficiency, quality management systems, and product costing, which are the core activities of most business organizations experience.
This course aims to prepare you to the management aspects of Industrial Design, as you near the commencement of your learning experience in the College.
Production operations managementProduction and Operations Management in Design Practice
Production and Operations Management in Design Practice is your introductory course to the field of production and operations management in the aspect of Industrial Design.
This course represents a blend of concepts from types of functional organizations in manufacturing and processes, manufacturability of products, productivity and production efficiency, quality management systems, and product costing, which are the core activities of most business organizations experience.
This course aims to prepare you to the management aspects of Industrial Design, as you near the commencement of your learning experience in the College.
Research Methods for Industrial Design Thesis
Research Methods for Industrial Design Thesis introduces you to the methods and practices in Human-Centered, design thinking research.
In this course, you will learn that design research is the foundation in creating successful products that are responsive to the human needs. You will be taught the different methods of general research methods and design specific action research methods in product development, user-experience, as well as ergonomic violation. The emphasis of this course is for you to be an active participant in data collection especially in field studies. The methods and tools that you will use helps you to acquire to first-hand knowledge of the problems, its contexts, and the possible solutions for the persons you are designing for. Your output is a ‘mini-thesis’ and serves as the foundation of your next two thesis courses.
The knowledge you will gain helps you develop your critical thinking skills that are going to be very useful in your final product/thesis proposal.
Research Methods for Industrial Design Thesis
Research Methods for Industrial Design Thesis introduces you to the methods and practices in Human-Centered, design thinking research.
In this course, you will learn that design research is the foundation in creating successful products that are responsive to the human needs. You will be taught the different methods of general research methods and design specific action research methods in product development, user-experience, as well as ergonomic violation. The emphasis of this course is for you to be an active participant in data collection especially in field studies. The methods and tools that you will use helps you to acquire to first-hand knowledge of the problems, its contexts, and the possible solutions for the persons you are designing for. Your output is a ‘mini-thesis’ and serves as the foundation of your next two thesis courses.
The knowledge you will gain helps you develop your critical thinking skills that are going to be very useful in your final product/thesis proposal.
Making Sense of Culture in Management: Qualitative Sensemaking Approach in Explaining Cross-Cultural Business Networking by
Strength of Materials will equip you to identify and analyze material properties that affect the design and strength of structures, machines and mechanisms.
In this second-part of two-part engineering course for Industrial Design, you will understand the concepts that deal with the relations between applied forces and its effects on the receiving entity. At the end of this course, you are expected to complete a series of actual technical tests that uses the principles of strength using varied types of materials. We expect you to not only apply your working knowledge on theories of strength but also an opportunity for you to show your fun creative thinking style, your manual building skill and above all your interpersonal skills in working with a group.
Strength of Materials will equip you to identify and analyze material properties that affect the design and strength of structures, machines and mechanisms.
In this second-part of two-part engineering course for Industrial Design, you will understand the concepts that deal with the relations between applied forces and its effects on the receiving entity. At the end of this course, you are expected to complete a series of actual technical tests that uses the principles of strength using varied types of materials. We expect you to not only apply your working knowledge on theories of strength but also an opportunity for you to show your fun creative thinking style, your manual building skill and above all your interpersonal skills in working with a group.
Experimental stress analysis by
Experimental Stress Analysis deals with different aspects of stress analysis, highlighting basic and advanced concepts, with a separate chapter on aircraft structures. The inclusion of a large number of figures, tables, and solved problems ensure a clear and thorough understanding of the concepts. Designed for undergraduate students of mechanical engineering, this takes into account the syllabi of various universities and technical institutions.
3-D Design 1: Rectilinear and Curvilinear Volume
3-D Design 1: Rectilinear and Curvilinear Volume introduces you to materials, techniques, and ideas that comprise three-dimensional expressions, and the experience in manipulating forms resulting in endless possibilities.
Three-dimensional forms will be studied and rendered utilizing materials that can be molded, shaped and manipulated according to the theme or context of the project. The course tackles the tangible/tactile exploration of media from traditional to contemporary. You are also encouraged to explore man-made and natural forms and elements while the process of observation, examination and exploration of materials from line, plane, mass and space is tackled in order to create three-dimensional compositions.
The skills and knowledge you gain from this course will aid you in the preparation for tangible three-dimensional forms and other art and design requirements as you further in your Industrial Design learning experience.
3-D Design 1: Rectilinear and Curvilinear Volume
3-D Design 1: Rectilinear and Curvilinear Volume introduces you to materials, techniques, and ideas that comprise three-dimensional expressions, and the experience in manipulating forms resulting in endless possibilities.
Three-dimensional forms will be studied and rendered utilizing materials that can be molded, shaped and manipulated according to the theme or context of the project. The course tackles the tangible/tactile exploration of media from traditional to contemporary. You are also encouraged to explore man-made and natural forms and elements while the process of observation, examination and exploration of materials from line, plane, mass and space is tackled in order to create three-dimensional compositions.
The skills and knowledge you gain from this course will aid you in the preparation for tangible three-dimensional forms and other art and design requirements as you further in your Industrial Design learning experience.
3-D Design 2: Line, Plane, and Volume
3-D Design 2: Line, Plane, and Volume allow you to explore the perceptual aspects of colors in expressing your ideas into works of art, design, and visual expressions, resulting in endless possibilities.
The meaning-conveying potential of colors will be studied which affect optical, emotional, sensory, intellectual concepts and psychological dynamics. Taking off from the basics of color theory, you will further into the various rendering and presentation techniques using a variety of materials, both traditional (such as watercolor, acrylic, pencils, and colored markers) and computer-based. Each session will be focused on theoretical and practical concerns in color principles that are to be expressed through creative outputs.
The skills and knowledge you gain from this course will aid you in the preparation of visual designs, plans, and other art and design requirements as you further in your Industrial Design learning experience.
Best practices for graphic designers : color works : an essential guide to understanding and applying color design principles by
Color works : best practices for graphic designers : an essential guide to understanding and applying color design principles by
This is the go-to guide for designers as it outlines and details the essential color design skills needed to create successful, meaningful, and aesthetically compelling designs. Along with hands-on projects, it offers unique insights into strategy and business when working in the real world with real clients. "Color Works "starts with basic information on color practices and fundamentals, and then delves more deeply into theory and application on a project-by-project basis. Illustrated with real-world projects and case studies, this book offers a behind-the-scenes take on the design process and the necessary steps to go from concept to final outcome, including the challenges encountered along the way.
3-D Design 2: Line, Plane, and Volume
3-D Design 2: Line, Plane, and Volume allow you to explore the perceptual aspects of colors in expressing your ideas into works of art, design, and visual expressions, resulting in endless possibilities.
The meaning-conveying potential of colors will be studied which affect optical, emotional, sensory, intellectual concepts and psychological dynamics. Taking off from the basics of color theory, you will further into the various rendering and presentation techniques using a variety of materials, both traditional (such as watercolor, acrylic, pencils, and colored markers) and computer-based. Each session will be focused on theoretical and practical concerns in color principles that are to be expressed through creative outputs.
The skills and knowledge you gain from this course will aid you in the preparation of visual designs, plans, and other art and design requirements as you further in your Industrial Design learning experience.
3-D Design 3: Form and Space is the last phase of your three-term hands-on course on laboratory work that is mainly focused on product modeling.
While the techniques learned in your prerequisites geared towards the production of sketch or concept models, this course involves the production of block or appearance models, which are more accurate representations than sketch models. The block models show all the external details of the design, the surface texture and color, and electromechanical components such as hinges, joints, etc. Basic techniques in timber finishing are incorporated into the model development, and principles in form, space, light and color are used.
The skills and knowledge you gain from this course will aid you in the preparation of visual designs, plans, and other art and design requirements as you further in your Industrial Design learning experience.
3-D Design 3: Form and Space is the last phase of your three-term hands-on course on laboratory work that is mainly focused on product modeling.
While the techniques learned in your prerequisites geared towards the production of sketch or concept models, this course involves the production of block or appearance models, which are more accurate representations than sketch models. The block models show all the external details of the design, the surface texture and color, and electromechanical components such as hinges, joints, etc. Basic techniques in timber finishing are incorporated into the model development, and principles in form, space, light and color are used.
The skills and knowledge you gain from this course will aid you in the preparation of visual designs, plans, and other art and design requirements as you further in your Industrial Design learning experience.
2-D Design 1: Color and Visual Perception
2-D Design 1: Color and Visual Perception presents to you the principles of design, its applications, and an introduction to color and the phenomena of perception in the visual arts.
This 14-week learning will introduce to you to the basic terminologies, theories, design principles and psychology of color, and how it affects our visual perception with the other elements in a composition. In the context of Industrial Design, you will be taught a new way of seeing and perceiving things and visual messages. Through this foundation course, you will acquire a deeper understanding of the principles of design, and the sensitivity to the relation of the elements, particularly of color, space, texture, and pattern in composing visually effective images.
This course aims to instill in you a keen judgment in the understanding and interpretation of visual messages, and a critiquing eye for details to develop your conceptualization and visual communication competencies.
2-D Design 1: Color and Visual Perception
2-D Design 1: Color and Visual Perception presents to you the principles of design, its applications, and an introduction to color and the phenomena of perception in the visual arts.
This 14-week learning will introduce to you to the basic terminologies, theories, design principles and psychology of color, and how it affects our visual perception with the other elements in a composition. In the context of Industrial Design, you will be taught a new way of seeing and perceiving things and visual messages. Through this foundation course, you will acquire a deeper understanding of the principles of design, and the sensitivity to the relation of the elements, particularly of color, space, texture, and pattern in composing visually effective images.
This course aims to instill in you a keen judgment in the understanding and interpretation of visual messages, and a critiquing eye for details to develop your conceptualization and visual communication competencies.
2-D Design 2: Advanced Color and Composition
2-D Design 2: Advanced Color and Composition presents to you an advanced study of color, and its various forms and practical applications that affect visual perception and communication in design.
This 14-week is an advanced course in color and composition. You will be taught an experimental way of studying color in order to effectively communicate visual messages. This will introduce you to a visual realization of the interaction between color and to an awareness of the interdependence of color with form and placement.
This course aims to develop in you through experiential learning a sensitive eye for color. Your observation and articulation of colors and their relationships with the other elements of design will develop your composition and conceptualization competencies that can be applied to both two-dimensional and three-dimensional design.
Practical color combinations : a resource book with over 2500 sample color schemes by 2-D Design 2: Advanced Color and Composition
2-D Design 2: Advanced Color and Composition presents to you an advanced study of color, and its various forms and practical applications that affect visual perception and communication in design.
This 14-week is an advanced course in color and composition. You will be taught an experimental way of studying color in order to effectively communicate visual messages. This will introduce you to a visual realization of the interaction between color and to an awareness of the interdependence of color with form and placement.
This course aims to develop in you through experiential learning a sensitive eye for color. Your observation and articulation of colors and their relationships with the other elements of design will develop your composition and conceptualization competencies that can be applied to both two-dimensional and three-dimensional design.
Visual Communication and Art Direction in Product Marketing
Visual Communication and Art Direction in Product Marketing presents to you the techniques on presenting or communicating a message to its target receivers in a clear, effective, visually appealing, and attention-capturing manner.
This course helps you with the practical knowledge needed to solve various visualization and presentation problems through design principles, branding, and graphic arts. It covers virtually everything a designer need to know in order to present effectively to their clients and to the public, from taking a creative brief, processing a concept into visual form, to creating a finished artwork. Aspects such as branding, visualization, art direction, and visual marketing will be discussed in equipping you with the principles necessary in communication your product, service or brand to your intended audience.
This course aims to prepare you to the visual and marketing aspects of your prospective Industrial Design career, as you near the commencement of your learning experience.
Visual Communication and Art Direction in Product Marketing
Visual Communication and Art Direction in Product Marketing presents to you the techniques on presenting or communicating a message to its target receivers in a clear, effective, visually appealing, and attention-capturing manner.
This course helps you with the practical knowledge needed to solve various visualization and presentation problems through design principles, branding, and graphic arts. It covers virtually everything a designer need to know in order to present effectively to their clients and to the public, from taking a creative brief, processing a concept into visual form, to creating a finished artwork. Aspects such as branding, visualization, art direction, and visual marketing will be discussed in equipping you with the principles necessary in communication your product, service or brand to your intended audience.
This course aims to prepare you to the visual and marketing aspects of your prospective Industrial Design career, as you near the commencement of your learning experience.