The books in the LRC are arranged by topic using Library of Congress classification system. Here are a few call number ranges to explore:
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The Computer Applications Program is a Business and IT course in one. It follows the Business Administration framework with an added touch of Information Technology as an area of study that would best compliment the business environment with the use of application software, and technology tools. The Computer Applications degree program is for those who want to make use of computing applications or implement information technology solutions/ applications without going through the complexities of software development. In addition, the program is also for those who want to understand the business environment, and help organizations identify, and implement process improvements and optimization. The program produces graduates that are responsive to industry needs; that is, deploying talents who can contribute to business process improvements, and be able to identify IT solutions that are best suited to the organization’s needs. The students of the program can look forward to a financially rewarding career in Business and IT. This includes but are not limited to Business Process Analyst, Project Manager, Functional tester, IT consultant, Solutions Architect, and Technopreneur.
This subject guide gathers in one place carefully evaluated and selected resources on Computer Applications available and accessible at the LRC and its subscribed databases. Books (both print and electronic) are categorized per course; while journals, magazines, and online databases are recommended for the entire Computer Applications program.
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Managerial Accounting is the last phase of your accounting courses. You will now focus on the use of accounting information for planning, decision making and control purposes. In this course, you are equipped with adequate knowledge, skills and techniques in budgetary and profit planning, financial statement analysis, pricing strategies and concepts of relevant costs for managerial decision making. In ACCMANA, you are independent in decision making, analyze relevant accounting information, evaluate business performance & recommend the best solution to a problem using the accounting system.
Managerial Accounting for Managers
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"In Managerial Accounting for Managers, the authors have crafted a streamlined managerial accounting book that is perfect for non-accounting majors who intend to move into managerial positions. The traditional Process Costing, Statement of Cash Flows, and Financial Statement Analysis chapters have been dropped to enable instructors to focus their attention on the bedrocks of managerial accounting-planning, control, and decision making. Noreen/Brewer/Garrison focuses on the fundamentals, allowing students to develop the conceptual framework managers need to succeed"--
Managerial Accounting is the last phase of your accounting courses. You will now focus on the use of accounting information for planning, decision making and control purposes. In this course, you are equipped with adequate knowledge, skills and techniques in budgetary and profit planning, financial statement analysis, pricing strategies and concepts of relevant costs for managerial decision making. In ACCMANA, you are independent in decision making, analyze relevant accounting information, evaluate business performance & recommend the best solution to a problem using the accounting system.
This is a comprehensive course designed to attain a higher level of proficiency in Microsoft Excel. In this course, you will learn how to use advanced functions, tools and commands in MS Excel that will greatly enhance your productivity in the workplace. Case studies and simulations will also be used to show relevance and application to real-world scenarios.
This is a comprehensive course designed to attain a higher level of proficiency in Microsoft Excel. In this course, you will learn how to use advanced functions, tools and commands in MS Excel that will greatly enhance your productivity in the workplace. Case studies and simulations will also be used to show relevance and application to real-world scenarios.
The course will expose students to statistical techniques that are specific to the areas of business, and finance. Students will develop an understanding and ability to use these techniques across a range of practical problems. The application of such techniques will involve collection of relevant data, the use of professionally popular computer software and the interpretation and use of computer outputs.
Topics include but not limited to organization and presentation of data, summary of descriptive measures, probability, binomial, normal distributions and Pareto distribution, estimation of population parameters, sampling distributions, hypothesis testing, chi-square analysis, analysis of variance, linear regression and correlation, index numbers, time serried analysis and forecasting.
The course will expose students to statistical techniques that are specific to the areas of business, and finance. Students will develop an understanding and ability to use these techniques across a range of practical problems. The application of such techniques will involve collection of relevant data, the use of professionally popular computer software and the interpretation and use of computer outputs.
Topics include but not limited to organization and presentation of data, summary of descriptive measures, probability, binomial, normal distributions and Pareto distribution, estimation of population parameters, sampling distributions, hypothesis testing, chi-square analysis, analysis of variance, linear regression and correlation, index numbers, time serried analysis and forecasting.
Fundamentals of Business Analytics
The course provides students with an overview of the current trends in business analytics that drives today’s business. The course will provide understanding on data management techniques that can help an organization to achieve its business goals and address operational challenges. The course introduces students to the different tools and methods used in Analytics (Descriptive, Predictive, and Prescriptive).
Fundamentals of Business Analytics
The course provides students with an overview of the current trends in business analytics that drives today’s business. The course will provide understanding on data management techniques that can help an organization to achieve its business goals and address operational challenges. The course introduces students to the different tools and methods used in Analytics (Descriptive, Predictive, and Prescriptive).
Building on Fundamentals of Accounting 1 and 2 taken by students during their senior high school, this course is expected to recall, identify, explain and illustrate various accounting concepts, principles and procedures related to sole proprietorship engaged in service and merchandising type of business. It will first examine students’ ability to process business transaction of service and merchandising business and be able to prepare basic financial statements.
In order to broaden students’ knowledge on accounting procedures for other business organization, Business Accounting 1 will focus and introduce accounting for both partnership and corporation type of business organization. The students will be taught various procedures and processing of business transactions related to partnership formation, results of operation, dissolution and liquidation. This course will also include discussion on corporate formation and students will be tasked to process stock transactions and construct an equity section of the statement of financial position and will also require to do an stockholder’s equity analysis.
At the end of the term, the students are expected to prepare or construct basic financial statements with emphasis on the partnership capital statement and corporation equity section on the statement of financial position. The students learning experiences in this course will enhance their accounting foundation for entrepreneurial endeavor, augment, their analytical skill, critical thinking and decision making as future entrepreneurs.
Financial Information Analysis
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The accounting landscape shifted following the era of global financial crisis and accounting information continues to play a vital role. Philip O'Regan's authoritative textbook provides readers with the tools and techniques to fruitfully analyse accounting and financial data. Updated to reflect changes in corporate governance, regulatory frameworks and new forms of IFRS, the text continues to shed light on the growing emphasis placed on the role of accounting information in formulating financial strategy. Features which add value to this third edition of Financial Information Analysis include case studies in every chapter with numerous supporting articles from the major financial presses, questions for review, and a comprehensive companion website. This essential textbook is core reading for advanced undergraduate and postgraduate students of finance and accounting.
Building on Fundamentals of Accounting 1 and 2 taken by students during their senior high school, this course is expected to recall, identify, explain and illustrate various accounting concepts, principles and procedures related to sole proprietorship engaged in service and merchandising type of business. It will first examine students’ ability to process business transaction of service and merchandising business and be able to prepare basic financial statements.
In order to broaden students’ knowledge on accounting procedures for other business organization, Business Accounting 1 will focus and introduce accounting for both partnership and corporation type of business organization. The students will be taught various procedures and processing of business transactions related to partnership formation, results of operation, dissolution and liquidation. This course will also include discussion on corporate formation and students will be tasked to process stock transactions and construct an equity section of the statement of financial position and will also require to do an stockholder’s equity analysis.
At the end of the term, the students are expected to prepare or construct basic financial statements with emphasis on the partnership capital statement and corporation equity section on the statement of financial position. The students learning experiences in this course will enhance their accounting foundation for entrepreneurial endeavor, augment, their analytical skill, critical thinking and decision making as future entrepreneurs.
Principles of Financial Accounting
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The University of North Georgia Press and Affordable Learning Georgia bring you Accounting I. Well-written and straightforward, Principles of Financial Accounting is a needed contribution to open source pedagogy in the business education world. Written in order to directly meet the needs of her students, this textbook developed from Dr. Christine Jonick's years of teaching and commitment to effective pedagogy.
This course is designed to introduce and develop understanding of the concepts, principles, policies, and programs on money, credit and banking, and their relevance to the existing social and economic conditions. It also covers the study of the finance functions, distinction between partnership and corporate financial management, cash budgets, and the use of basic business finance in formulating financial strategies. The different tools and techniques used in financial planning will be the core concepts. The Capital budgeting will be extensively discussed to develop analytical skills in project evaluation, the concepts of time value of money, and the development of projections for capital budgeting. The learning experiences in the course will prepare students for entrepreneurial endeavor in the completion of the final project as required by the prospective programs and for their future business decision making in IT related business.
Entrepreneurial Finance
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Entrepreneurial Finance: Concepts and Cases addresses issues that are often overlooked in traditional finance textbooks, namely, how to handle the unique financial challenges faced by start-ups and small businesses. The book is structured around seven modules or building blocks designed to be taught across a full semester with natural break points built into each chapter within the modules. The building blocks present macro-concepts which are explored in greater detail in each of the chapters. A starting chapter provides guidance about the use of cases for students and a concluding chapter delivers information about how to win business plan competitions. Each concept is illustrated by a short case, and followed by thoughtful questions to enhance learning. The cases, previously unpublished, are written by an international group of experienced case writers from the field of finance, and deal with real companies, real problems, and currently unfolding issues. A case teaching manual geared to finance in general, and short cases in particular, is provided for the instructor and includes specific tips, techniques, and activities for each case in the text. Written for upper level undergraduate students of entrepreneurship, this highly accessible book breaks down complex concepts, and includes hands-on cases and exercises, making learning a breeze!
Business finance
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Managing business finances is imperative, and mismanagement can lead to a massive threat to the business itself. Business finances are a vital part of any company. And managers need to keep track of their finances and make sure that they are not mismanaged. One way business finances can be mismanaged is through a lack of financial transparency among the owners and the employees. Another way it can be mismanaged is by overspending on various campaigns and not assessing the ROl on various campaigns. This type of overspending and negligence wastes money and can lead to poor ROl in the long term. Having a proper tracking system in place can help to avoid these types of issues. Corporate/ business finance is an important and inevitable function in any business and efficient financial management is crucial for success and sustenance since it involves the management of financial resources and financial activities of the organization. This course will familiarize students with accounting methodologies, investing strategies and effective debt management.This 4th Edition covers eleven units under five sections. This is an exploratory and introductory course which leads you to Business Finance National Certificate Level I. The units have been revised and updated to make each subject matter more interesting and easier to understand by the students. It aims to inspire learners in striving harder by developing a sense of responsibility and commitment as they go along with the course. [https://books.google.com.ph/books/about/Business_Finance.html?id=-32b0AEACAAJ&redir_esc=y].
This course is designed to introduce and develop understanding of the concepts, principles, policies, and programs on money, credit and banking, and their relevance to the existing social and economic conditions. It also covers the study of the finance functions, distinction between partnership and corporate financial management, cash budgets, and the use of basic business finance in formulating financial strategies. The different tools and techniques used in financial planning will be the core concepts. The Capital budgeting will be extensively discussed to develop analytical skills in project evaluation, the concepts of time value of money, and the development of projections for capital budgeting. The learning experiences in the course will prepare students for entrepreneurial endeavor in the completion of the final project as required by the prospective programs and for their future business decision making in IT related business.
This course will provide the students an understanding of data base concepts and basic sql statements. This course aims to connect the student’s knowledge of fundamental concepts of RDBMS. You will learn to convert abstract database concepts into real hands-on database objects. With demonstrable mastery of this course, you should be able to attempt for elementary certification and have the necessary knowledge to start building databases.
This course will provide the students an understanding of data base concepts and basic sql statements. This course aims to connect the student’s knowledge of fundamental concepts of RDBMS. You will learn to convert abstract database concepts into real hands-on database objects. With demonstrable mastery of this course, you should be able to attempt for elementary certification and have the necessary knowledge to start building databases.
Apache Hive Essentials : Essential Techniques to Help You Process, and Get Unique Insights from, Big Data, 2nd Edition
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Developing Middleware in Java EE 8 : Build Robust Middleware Solutions Using the Latest Technologies and Trends
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Mastering the Faster Web with PHP, MySQL, and JavaScript : Develop State-Of-the-art Web Applications Using the Latest Web Technologies
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Professional Azure SQL Database Administration : Equip Yourself with the Skills You Need to Manage and Maintain Your SQL Databases on the Microsoft Cloud
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Application Development Concepts
This course provides an introduction to application development using Client-Server concepts and architecture. It focuses on implementing feasible and sustainable software to meet common business needs.
The course provides you with the knowledge of modern industry tools, techniques and best practices as they apply to application design, development and quality assurance.
Application Development Concepts
This course provides an introduction to application development using Client-Server concepts and architecture. It focuses on implementing feasible and sustainable software to meet common business needs.
The course provides you with the knowledge of modern industry tools, techniques and best practices as they apply to application design, development and quality assurance
Beginning server-side application development with Angular : discover how to rapidly prototype SEO-friendly web applications with Angular Universal
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Kubernetes for Developers : Use Kubernetes to develop, test, and deploy your applications with the help of containers.
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This course presents the key components and processes involved in the effective creation and governance of software architectures for large enterprises. Enterprise architecture is an overall framework and strategic objective for the usage of technology over time across an organization. It provides a plan and objectives that align business goals with ICT strategy to enable the organization to make the most effective use of ICT to support and build a business. Students will acquire knowledge about a broad range of aspects of enterprise architectures, including decision-making variables that includes, but are not limited to, technical, strategic and budgetary factors.
This course presents the key components and processes involved in the effective creation and governance of software architectures for large enterprises. Enterprise architecture is an overall framework and strategic objective for the usage of technology over time across an organization. It provides a plan and objectives that align business goals with ICT strategy to enable the organization to make the most effective use of ICT to support and build a business. Students will acquire knowledge about a broad range of aspects of enterprise architectures, including decision-making variables that includes, but are not limited to, technical, strategic and budgetary factors.
Enterprise Architecture for Business Success
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"Enterprise Architecture (EA) has evolved to become a prominent presence in today's information systems and technology landscape. The EA discipline is rich in frameworks, methodologies, and the like. However, the question of 'value' for business ;professi"
Enterprise Inventory Management and Control
This course aims to introduce the students to the fundamental nature of inventory management from an operational standpoint. This course also provides students with an understanding of the business management system that integrates planning, manufacturing, financials, sales, marketing, and forecasting. It teaches students to manage financial and accounting processes, manage inventory on multiple warehouses, automate procurement processes, and produce comprehensive and real-time reports using an ERP applications.
Business Driven Information Systems
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Operations and Supply Chain Management
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Enterprise Inventory Management and Control
This course aims to introduce the students to the fundamental nature of inventory management from an operational standpoint. This course also provides students with an understanding of the business management system that integrates planning, manufacturing, financials, sales, marketing, and forecasting. It teaches students to manage financial and accounting processes, manage inventory on multiple warehouses, automate procurement processes, and produce comprehensive and real-time reports using an ERP applications.
Enterprise Logistics and Distribution
The course provides you with an understanding of how logistics could fit in an organization. It introduces you to the concept of supply chain and how it relates to logistics. It also provides an understanding of the role of information technology in improving the efficiency of logistics operations. Supply Chain Management extends the study of logistics which does not only confine the activities within the organization but also the interactions between the 'chain' or 'network' of enterprises engaged in moving products, services, and information, from suppliers through the different channels until it reaches the end-users or customers.
Managing Global Supply Chains
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What are the key factors affecting global supply chains today and how can we manage them? Starting from the concept that 'there is no point driving a Ferrari in a traffic jam', Ron Basu provides practical tools and techniques of good supply chain management to add value, deliver cost reduction and improve customer satisfaction. This new edition specifically focuses on seven contemporary challenges that have affected global supply chain management. Recent disruptions to global supply chains created by COVID-19 and the Ukraine conflict have resulted in significant geographical shifts in supply and demand. High inflation and the cost of living crisis have, in turn, created problems for finely-tuned global supply chains. The economic and business environment has also become more demanding, due in part to political pressures including nationalism and Brexit: for example, supply chain pressures caused by Brexit have resulted in increased red tape. Other factors have had a gradual and positive effect, such as climate change initiatives, Industry 4.0 and the digital revolution. The issues that affect the performance of global supply chains are sometimes interrelated, but all of them really matter because businesses have become increasingly global. This book addresses these challenges and explores how to deal with them. In addition, there are new and updated chapters on lean and agile supply chains, e-business, emerging markets, sustainability and green issues, global supply chains for services and event management, retail management and major project management. Managing Global Supply Chains is a practical and highly readable text with real-life examples and excellent coverage. It is an ideal companion for post-experience business students, learning professionals and anyone interested in supply chain management.
Enterprise Logistics and Distribution
The course provides you with an understanding of how logistics could fit in an organization. It introduces you to the concept of supply chain and how it relates to logistics. It also provides an understanding of the role of information technology in improving the efficiency of logistics operations. Supply Chain Management extends the study of logistics which does not only confine the activities within the organization but also the interactions between the 'chain' or 'network' of enterprises engaged in moving products, services, and information, from suppliers through the different channels until it reaches the end users or customers.
Introduction to Business Process
This course shall expose you to the different business processes that drive an organization, the interactions within and between them, and the effect of integration on the decision making environment. This course will provide an overview and discussion of the principles, concepts and techniques which are essential to a process-centric organization by exploring, in detail, several typical Information System applications, their properties and/or characteristics, requirements, and the many ways on how such systems may be implemented.
Business Process Management
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Business Process Management has helped thousands of leaders and BPM practitioners successfully implement BPM projects, enabling them to add impactful and measurable value to their organizations. The book covers all major frameworks, including LEAN and Six Sigma, and offers a unique emphasis on BPM's interrelationship with organizational management, culture, and leadership. Its common-sense approach teaches how BPM must be well-integrated across an entire business if it is to be successful, augmented and aligned with other management disciplines. This thoroughly revised and updated fifth edition includes: - Discussion of the impact of the Covid-19 Pandemic on business operations, business transformation, remote working and new processes. - New and revised content on sustainable processes in BPM. - Expanded material on process automation and new technologies, including AI. - New and revised international case studies and practical examples. - A streamlined layout, as well as new questions and thought-provoking comments to promote discussion and thinking. Business Process Management is an accessible core text for advanced undergraduate and postgraduate students studying Business Process Management, Operations, Production and Strategic Management, as well as an indispensable guide to any senior business executive or chief financial officer. The work is complemented by online resources to support instructors and learning, including PowerPoint slides for each chapter.
Business Driven Information Systems
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Introduction to Business Process
This course shall expose you to the different business processes that drive an organization, the interactions within and between them, and the effect of integration on the decision making environment. This course will provide an overview and discussion of the principles, concepts and techniques which are essential to a process-centric organization by exploring, in detail, several typical Information System applications, their properties and/or characteristics, requirements, and the many ways on how such systems may be implemented.
This course provides a comprehensive overview of Lean Enterprise tools and methods. Lean topics include value stream mapping, continuous flow, takt time, kaizen, line balancing, quick changeover, pull systems, and 5-S, among others. When you've completed this course, you'll be proficient in the fundamental tools and language of Lean and will have learned the skills to effectively guide and support process improvement activities.
Quality Management
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Quality Management: Reconsidered for the Digital Economy continues to provide a one-stop-shop for anyone studying the theory and practice of quality management. Exploring the essentials of management theory and the work of the 'quality gurus' who have formed the foundation of current practice, this new edition builds upon the previous editions' unique critical perspective of quality. Key management practices are considered and extended, including lean thinking, systems methodologies, business process reengineering, organisational learning and intelligent organisations and service quality management. This edition plays particularly close attention throughout to the impact of the 4th Industrial Revolution on quality management, revisiting the meaning of 'quality' in an automated and data-driven world. Throughout, case studies have been rewritten including new examples from emerging economies, and practical tools incorporated to enhance learning and application. Replete with examples, vignettes and diagrams, this comprehensive textbook is ideal for those new to the field of quality management and for students on advanced undergraduate and postgraduate courses in Operations Management. Online resources include chapter-by-chapter PowerPoint slides and a test bank of questions.
Business Process Management
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Business Process Management has helped thousands of leaders and BPM practitioners successfully implement BPM projects, enabling them to add impactful and measurable value to their organizations. The book covers all major frameworks, including LEAN and Six Sigma, and offers a unique emphasis on BPM's interrelationship with organizational management, culture, and leadership. Its common-sense approach teaches how BPM must be well-integrated across an entire business if it is to be successful, augmented and aligned with other management disciplines. This thoroughly revised and updated fifth edition includes: - Discussion of the impact of the Covid-19 Pandemic on business operations, business transformation, remote working and new processes. - New and revised content on sustainable processes in BPM. - Expanded material on process automation and new technologies, including AI. - New and revised international case studies and practical examples. - A streamlined layout, as well as new questions and thought-provoking comments to promote discussion and thinking. Business Process Management is an accessible core text for advanced undergraduate and postgraduate students studying Business Process Management, Operations, Production and Strategic Management, as well as an indispensable guide to any senior business executive or chief financial officer. The work is complemented by online resources to support instructors and learning, including PowerPoint slides for each chapter.
This course provides a comprehensive overview of Lean Enterprise tools and methods. Lean topics include value stream mapping, continuous flow, takt time, kaizen, line balancing, quick changeover, pull systems, and 5-S, among others. When you've completed this course, you'll be proficient in the fundamental tools and language of Lean and will have learned the skills to effectively guide and support process improvement activities.
Implementation Methods and Models
The course deals with methodologies that are applicable to different type of projects (development or implementation of off-the-shelf packages). You will be exposed to the traditional (waterfall, spiral, etc.), as well as the latest methodologies (agile, iterative, RAD, etc.) used in the industry. You will also learn how to document processes in UML using VISIO. This course requires the student to attend seminar / workshop, to take quizzes and accomplished projects for term requirements.
3G handy guide : project management
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New. [https://www.amazon.com/3G-Handy-Guide-Project-Management/dp/1984680722].
Implementation Methods and Models
The course deals with methodologies that are applicable to different type of projects (development or implementation of off-the-shelf packages). You will be exposed to the traditional (waterfall, spiral, etc.), as well as the latest methodologies (agile, iterative, RAD, etc.) used in the industry. You will also learn how to document processes in UML using VISIO. This course requires the student to attend seminar / workshop, to take quizzes and accomplished projects for term requirements.
The symbiosis between information system project complexity and information system project success.
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This course provides the student with the basic marketing principles and practices. It explains the marketing function and its relationship with other company departments and marketing partners outside the business organization. It emphasizes the importance of managing marketing activities in achieving organizational objectives through application of concepts, theories, and principles learned in Management and basic Accounting subjects. It primarily prepares the students in Strategic Management subject. The course covers an extensive discussion of the four areas of marketing: product, price, place, and promotions. It focuses on understanding of the buying behavior of individuals and organizations to build and manage profitable customer relationships. It discusses the procedures and programs to develop marketing strategies with the ultimate goal of delivering customer satisfaction. It will also give emphasis on the current issues of social responsibility, ethics and globalization.
Digital marketing
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Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features. [https://www.mheducation.co.in/digital-marketing-3e-9789355320407-india#tab-label-product-description-title].
Digital Marketing
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An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor's guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations.Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Online marketing
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322 pages [https://books.google.com.ph/books/about/Online_Marketing.html?id=6AB6zwEACAAJ&redir_esc=y].
This course provides the student with the basic marketing principles and practices. It explains the marketing function and its relationship with other company departments and marketing partners outside the business organization. It emphasizes the importance of managing marketing activities in achieving organizational objectives through application of concepts, theories, and principles learned in Management and basic Accounting subjects. It primarily prepares the students in Strategic Management subject. The course covers an extensive discussion of the four areas of marketing: product, price, place, and promotions. It focuses on understanding of the buying behavior of individuals and organizations to build and manage profitable customer relationships. It discusses the procedures and programs to develop marketing strategies with the ultimate goal of delivering customer satisfaction. It will also give emphasis on the current issues of social responsibility, ethics and globalization.
Measuring Marketing
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The demands of a more dynamic, globalized business world have led to sophisticated methods for quantifying marketing success. This informative guide defines and explains the use of more than 110 key marketing metrics for the success of your business. In eleven focused sections, this resource makes otherwise complex topics understandable. Written for marketing professionals accountable for measurable results as well as senior executives who need a firm understanding of marketing's impact on a business or product line, it clearly explains the metrics that you can use to measure marketing. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics--including significant updates to the online/digital/social area-- Measuring Marketing, Third Edition will put you in a better position to excel at this difficult endeavor.
As students of process design you should be able to design processes to help improve the business performance, quality, effectiveness, customer service and satisfaction. In addition you should be able to implement and manage workflows from process discovery through conceptual and technical process design.
As students of process design you should be able to design processes to help improve the business performance, quality, effectiveness, customer service and satisfaction. In addition you should be able to implement and manage workflows from process discovery through conceptual and technical process design.
Basics Design Methods
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Architects often employ design methods to help them find more creative forms. These methods make it possible to break free of the traditional canon of forms and established paradigms. At the same time, there must be enough leeway for a functional, systematic design conception to take shape. This volume focuses in depth on the design methods that have decisively shaped current architectural practice. Themes are - Diagrammatic methods (using drawings and schematic representations), -Mimetic methods (imitative), - Parametric methods (using a characteristic quantity), - Automated and digital design methods of the contemporary avant-garde, e.g. scaling, datascapes, folding, and morphing.
This course will provide you with the analytical and practical skills to manage, develop and improve the effectiveness of project through hands-on team and project management. You will act as a Project Manager for an undergraduate design team and develop a broad knowledge of operational management; in an depth knowledge of project management tools and techniques; personal and interpersonal communication skills, as well as team building and presentation skills; all of which are essential for a Project Manager in today’s high-tech electrical and information technology engineering world.
3G handy guide : project management
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New [https://www.amazon.com/3G-Handy-Guide-Project-Management/dp/1984680722].
This course will provide you with the analytical and practical skills to manage, develop and improve the effectiveness of project through hands-on team and project management. You will act as a Project Manager for an undergraduate design team and develop a broad knowledge of operational management; in an depth knowledge of project management tools and techniques; personal and interpersonal communication skills, as well as team building and presentation skills; all of which are essential for a Project Manager in today’s high-tech electrical and information technology engineering world.
This course exposes you to the business operating models of companies and the specific IT solutions they are using to remain competitive in their respective industries. The course offering per term will be limited to four to five selected industries to ensure a focused discussion. Specific industries covered by this subject include, but are not limited to Financial institutions, Manufacturing, Telecommunications, Education, Retail, Health Care, BPO, Logistics, and Transportation. The course will also provide you with the best practices and quality standards adopted by these industries.
This course exposes you to the business operating models of companies and the specific IT solutions they are using to remain competitive in their respective industries. The course offering per term will be limited to four to five selected industries to ensure a focused discussion. Specific industries covered by this subject include, but are not limited to Financial institutions, Manufacturing, Telecommunications, Education, Retail, Health Care, BPO, Logistics, and Transportation. The course will also provide you with the best practices and quality standards adopted by these industries.
Descriptive Analytics: This branch of Business Analytics analyses and finds answer to the question, “What has happened in the past”. Descriptive analysis or statistics performs the function of “Describing” or summarizing raw data to make it easily understandable and interpretable by humans.
Predictive Analytics: This branch of Business Analytics, uses forecasting techniques and statistical models to find out what is going to happen in future. Predictive analysis helps us in predicting the future course of events and taking necessary measures for the same.
Prescriptive Analytics: This branch of Analytics, makes use of optimization and simulation algorithms to find answer to the question, “What should we do?”. Prescriptive Analysis is used to give advices on possible outcomes. This is a relatively new field of analytics that allows users to recommend several different possible solutions to the problem and to guide them about the best possible course of action.
Business analytics : data analysis and decision making
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Descriptive Analytics: This branch of Business Analytics analyses and finds answer to the question, “What has happened in the past”. Descriptive analysis or statistics performs the function of “Describing” or summarizing raw data to make it easily understandable and interpretable by humans.
Predictive Analytics: This branch of Business Analytics, uses forecasting techniques and statistical models to find out what is going to happen in future. Predictive analysis helps us in predicting the future course of events and taking necessary measures for the same.
Prescriptive Analytics: This branch of Analytics, makes use of optimization and simulation algorithms to find answer to the question, “What should we do?”. Prescriptive Analysis is used to give advices on possible outcomes. This is a relatively new field of analytics that allows users to recommend several different possible solutions to the problem and to guide them about the best possible course of action.
Advanced analytics with R and Tableau : advanced visual analytical solutions for your business
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Business analytics using R : a practical approach
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Explore these full text databases dealing with Computer Applications to view and download articles/readings for your research: