The Business Intelligence and Analytics Program (BIAP) is a business course that provides an opportunity to explore and learn the power of data with the use of analytical tools coupled with a clear understanding of the business’ needs and wants. It emphasizes the use of statistical analysis and models, computing tools, and the authoring of creative and relevant management information reports that will help business users in the decision-making process.
Understanding the business processes, and converting the data collected from day-to-day operations into information are among the major areas of study.
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Managerial Accounting is the last phase of your accounting courses. You will now focus on the use of accounting information for planning, decision making and control purposes. In this course, you are equipped with adequate knowledge, skills and techniques in budgetary and profit planning, financial statement analysis, pricing strategies and concepts of relevant costs for managerial decision making.
In ACCMANA, you are independent in decision making, analyze relevant accounting information, evaluate business performance & recommend the best solution to a problem using the accounting system.
Accounting : information for business decisions by
A business focused introduction to Accounting for all students - not just those intending to be Accounting majors. Lead students through the real-world business cycle and how accounting information informs decision-making. Students learn how to base decisions on two kinds of accounting information - managerial and financial. Departing from the traditional approach taken by other introductory accounting textbooks, students apply both managerial and financial approaches within the topics examined in each chapter. The conversational writing engages students in the theoretical content and how it applies to contemporary real-world scenarios. The new edition updates includes the fully integrated Cafe Revive case study. Students follow a retail coffee business through the book to learn about applying accounting issues in the real world.
Accounting ethics by
A trusted resource on the complex ethical questions that define the accounting profession An accountant's practice depends on making difficult decisions. To achieve the best results, individual accountants and accounting firms need a clear understanding of the ethical duties and decision-making involved in the four major functions of modern accounting--auditing, management accounting, tax accounting, and consulting--as well as a strong sense of ethical conduct to guide the certification and validation of reliable financial records. Now in its third edition, Accounting Ethics is a thorough and engaging exploration of the ethical issues that accountants encounter in their professional lives. Since the publication of the first edition in 2002, Accounting Ethics has become an indispensable resource for accounting courses and certification programs worldwide, known for its focus on real-world application, practical advice, reader-friendly guidance, and its insight into the effects of global change on the profession. Together with coverage of the contemporary regulatory environment--including the Sarbanes-Oxley Act, the Public Company Accounting Oversight Board, and the Dodd-Frank Wall Street Reform and Consumer Protection Act--this revised edition features expanded pedagogical resources such as new end-of-chapter case studies and discussion questions, and includes the updated AICPA Code of Conduct. Concise and dependable, Accounting Ethics sustains its reputation as an authoritative resource for practicing accountants, new professionals, students of accounting, and those who are considering the profession.
Corporate financial accounting by
Gain a solid foundation in the core accounting concepts as you develop a true appreciation for why accounting is important to business and a prosperous society with Warren/Jones� CORPORATE FINANCIAL ACCOUNTING, 15E. Available with CNOWv2, this latest edition clearly demonstrates how accounting is more than just data or black-and-white rules. Instead, you see how accounting provides key information that professionals use to make critical business decisions.
Cost management : a strategic emphasis by
Cost Management: A Strategic Emphasis, by Blocher/Stout/Juras/Smith is dedicated to answering the question: Why Cost Management? It answers this question by providing cost-management tools and techniques needed to support an organization's competitiveness, improve its performance, and help the organization accomplish its strategy. The text is written to help students understand the broader role of cost accounting in helping an organization succeed - not just the measurement of costs. While the text does include coverage of traditional costing topics (e.g., job-order costing, process costing, service-department cost allocations, and accounting for joint and by-products), its primary strength is the linkage of these topics, as well as more contemporary topics, to an organization's strategy. And with Connect, an easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student outcomes, instructors receive a course solution that includes high quality content and assessment paired with assignments that help students build the skills they need to succeed. New Co-author: Steven D. Smith is an associate professor of accountancy and the Kristine V. and Randy J. Vest Fellow in the Marriott School of Business at Brigham Young University (BYU). Professor Smith's expertise is in the areas of management control systems, focusing on the provision of incentives and performance measurement [vitalsource.com].
Financial & managerial accounting : the basis for business decisions by
Offers a foundation for students who are learning basic accounting concepts. Giving equal weight to financial and managerial topics, this book includes an Accounting Cycle Presentation, managerial decision making, relevant pedagogy, and high quality, end-of-chapter material.
Introduction to managerial accounting by
Suitable for managerial accounting student, this text deals with cost accounting/cost management. It includes author-written supplements, examples, and end-of-chapter material.
Managerial accounting by
Warren/Reeve/Duchac�s MANAGERIAL ACCOUNTING 14E provides the foundation in managerial accounting fundamentals that you need to succeed by clearly showing how accounting is important to business. Business examples and a unique chapter schema provide context for readers, demonstrating how each chapter�s content fits into the big picture, connecting fundamental concepts with real businesses. Additionally, MANAGERIAL ACCOUNTING 14E and CENGAGENOWv2� provide students with a range of activities that address each stage of the learning process from motivation to mastery.
Mergers, acquisitions, and corporate restructurings by
The essential M&A primer, updated with the latest research and statistics Mergers, Acquisitions, and Corporate Restructurings provides a comprehensive look at the field's growth and development, and places M&As in realistic context amidst changing trends, legislation, and global perspectives. All-inclusive coverage merges expert discussion with extensive graphs, research, and case studies to show how M&As can be used successfully, how each form works, and how they are governed by the laws of major countries. Strategies and motives are carefully analyzed alongside legalities each step of the way, and specific techniques are dissected to provide deep insight into real-world operations. This new seventh edition has been revised to improve clarity and approachability, and features the latest research and data to provide the most accurate assessment of the current M&A landscape. Ancillary materials include PowerPoint slides, a sample syllabus, and a test bank to facilitate training and streamline comprehension. As the global economy slows, merger and acquisition activity is expected to increase. This book provides an M&A primer for business executives and financial managers seeking a deeper understanding of how corporate restructuring can work for their companies. Understand the many forms of M&As, and the laws that govern them Learn the offensive and defensive techniques used during hostile acquisitions Delve into the strategies and motives that inspire M&As Access the latest data, research, and case studies on private equity, ethics, corporate governance, and more From large megadeals to various forms of downsizing, a full range of restructuring practices are currently being used to revitalize and supercharge companies around the world. Mergers, Acquisitions, and Corporate Restructurings is an essential resource for executives needing to quickly get up to date to plan their own company's next moves.
Strategic performance management : accounting for organizational control by
One of the most important challenges that people in senior management positions face is the responsibility of ensuring their organizations¿ effective practice of performance management. As this book reveals, performance management comprises an interdisciplinary field of study and practice that draws upon a wide set of business disciplines, including strategic management, organizational behaviour, organizational theory, and management accounting. This book provides a contemporary examination of theories, issues, and practices related to performance management. An original performance management framework helps structure the book, and in particular the ordering and layout of the book¿s chapters. Unlike other performance management frameworks, the one used here is grounded in concrete organizational phenomena, therefore making it more accessible and meaningful to practitioners, scholars, and students.
Understanding business by
Understanding Business meets the needs of nearly all classrooms, no matter the size, teaching modality, or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles.
Managerial Accounting is the last phase of your accounting courses. You will now focus on the use of accounting information for planning, decision making and control purposes. In this course, you are equipped with adequate knowledge, skills and techniques in budgetary and profit planning, financial statement analysis, pricing strategies and concepts of relevant costs for managerial decision making.
In ACCMANA, you are independent in decision making, analyze relevant accounting information, evaluate business performance & recommend the best solution to a problem using the accounting system.
Accounting for business practicalities and strategies by
This book is written for those who may be responsible for, or are generally interested in, the activities of organizations but do not have the knowledge to interpret the financial information that is available. As an owner of a business or a manager, you will deal with numbers of various types. This book is written for those who may be responsible for, or are generally interested in, the activities of organizations but do not have the knowledge to interpret the financial information that is available. The book identifies the types of organizations that generate financial information and explains how you can use it for your benefit. The early chapters focus on the information that is publicly available for large companies and demonstrate how to select and analyze the figures for decision making. The later chapters concentrate on the detailed management accounting information that is available internally for managers so that they can make decisions, investigate problems, and set performance targets. The final chapter, explores emerging and very pertinent issues such as "Can the organization obtain the basic resources to stay in business?" and "Are its activities harmful to the environment?"
Advances in management accounting by
Advances in Management Accounting(AIMA) is a publication of quality applied research in management accounting. The journal's purpose is to publish thought-provoking articles that advance knowledge in the management accounting discipline and are of interest to both academics and practitioners. As a premier management accounting research journal, AIMAis well-poised to meet the needs of management accounting scholars. Featured in Volume 32 are articles on: Public Sector Joint Ventures; Control; Trust; Perceived Risk; Cost Stickiness; Cost Behavior; Environmental, Social, and Governance (ESG) Sustainability Performance; Information Asymmetry; Sustainability Disclosure; Corporate Social Responsibility (CSR); Asymmetric Cost Behavior; Lease Cost Stickiness; Retail Firms Cost Stickiness; Mood; Sunshine; Managerial Optimism; Asymmetric Cost Behavior; Adjustment Costs; Academic Research, Research-Practice Gap; Rigor-Relevance; Impact; Engagement; Relational Performance Measurement System; Managerial Ability; Employee Productivity; Employee Efficiency; Employee Cost; Financial Distress; Environmental Uncertainty.
Advances in management accounting by
Advances in Management Accounting(AIMA)is a publication of quality applied research in management accounting. The journal's purpose is to publish thought-provoking articles that advance knowledge in the management accounting discipline and are of interest to both academics and practitioners. As one of the premier management accounting research journals, AIMA is well-poised to meet the needs of management accounting scholars. Featured in Volume 31 are articles on: Competitor monitor and revenue management in hotels; The tie between CEO compensation and the 2008 financial crisis; The inclusion of qualitative measures in CEO incentive compensation; The association between performance-based pay and employee honesty; Managerial ability's linkage to earnings management within discontinued operations; Cash-to-cash and its association with long-term profitability in the manufacturing industry.
Finance for non-finance executives by
This book is intended to help professionals gain an extensive working knowledge of critical financial principles in an easy-to-follow manner. This book is intended to help professionals, especially from functional areas other than finance--such as sales, marketing, human resource, research and development, production, and procurement--to gain an extensive working knowledge of critical financial principles in an easy-to-follow manner, enabling them to make critical business decisions involving cost-savings, budgets, new projects decisions, and growth strategies. The author introduces the key concepts of finance so you can contribute to the success of your business. These will help you understand the language used by accountants and how financial statements fit together. Furthermore, you will understand how to use ratio analysis to get a sense of the company's performance. In addition, readers will learn the concepts of management accounting and various kinds of decisions, including make-or-buy and shutdown. Readers will gain an understanding of how to implement budgeting and working capital management. The exciting part is also the chapter on investment appraisal, where readers will learn how to evaluate business proposals from a return standpoint.
From value pricing to pricing value : using science, psychology, and systems to attract higher paying clients to your accounting firm by
This book will reveal how to understand, implement and master the pricing value methodology. Understanding and applying the concept of "pricing value" is critical for today's accountants-especially for self-employed accountants, CPAs, and small firms who primarily work with small business clients. This book will reveal how to understand, implement and master the pricing value methodology. It will explain the solid academic research behind this approach, discuss how to avoid common pitfalls, and demonstrate step-by-step how to implement the methodology in a practical and persuasive way.
Internal controls toolkit by
Step-by-step guidance on creating internal controls to manage risk Internal control is a process for assuring achievement of an organization's objectives in operational effectiveness and efficiency, reliable financial reporting, and compliance with laws, regulations, and policies. This is a "toolkit" approach that addresses a practical need for a series of standards of internal controls that can be used to mitigate risk within any size organization. Inadequate internal controls can cause a myriad of problems that adversely affect its ability to provide reliable, timely, and useful financial and managerial data needed to support operating, budgeting, and policy decisions. Reliable data is necessary to make sound business decisions. * Toolkit approach with detailed controls and risks outlined for key business processes * Foundational for SOX 404 initiatives * Key material to improve internal control efforts * Guidance during M&A projects Poor controls over data quality can cause financial data to be unreliable, incomplete, and inaccurate--this book helps you control that quality and manage risk.
Management accounting in public service decision making by
Radical changes to public service delivery have swept across many regions of the world. Management accounting methods are vital to support operational and strategic decision making in public services internationally. This book provides a comprehensive and "leading-edge" guide to the topic. Written by an expert scholar with practical experience of public service delivery, the book takes account of key trends such as increased demand for public services, financial austerity, technological change and enhanced performance management. A globally relevant book, informed by cutting edge academic research and benefitting from integrated case studies, this is essential reading for both students and practitioners involved with the financial aspects of public services management.
Managerial accounting and analysis in multinational enterprises by
International business enterprises Accounting.
Mergers, acquisitions, and corporate restructurings by
The essential M&A primer, updated with the latest research and statistics Mergers, Acquisitions, and Corporate Restructurings provides a comprehensive look at the field's growth and development, and places M&As in realistic context amidst changing trends, legislation, and global perspectives. All-inclusive coverage merges expert discussion with extensive graphs, research, and case studies to show how M&As can be used successfully, how each form works, and how they are governed by the laws of major countries. Strategies and motives are carefully analyzed alongside legalities each step of the way, and specific techniques are dissected to provide deep insight into real-world operations. This new seventh edition has been revised to improve clarity and approachability, and features the latest research and data to provide the most accurate assessment of the current M&A landscape. Ancillary materials include PowerPoint slides, a sample syllabus, and a test bank to facilitate training and streamline comprehension. As the global economy slows, merger and acquisition activity is expected to increase. This book provides an M&A primer for business executives and financial managers seeking a deeper understanding of how corporate restructuring can work for their companies. Understand the many forms of M&As, and the laws that govern them Learn the offensive and defensive techniques used during hostile acquisitions Delve into the strategies and motives that inspire M&As Access the latest data, research, and case studies on private equity, ethics, corporate governance, and more From large megadeals to various forms of downsizing, a full range of restructuring practices are currently being used to revitalize and supercharge companies around the world. Mergers, Acquisitions, and Corporate Restructurings is an essential resource for executives needing to quickly get up to date to plan their own company's next moves.
Non-Financial disclosure and integrated reporting : practices and critical issues. by
The financial crisis of 2008 and its economic and social aftermath have highlighted the limits and risks of an increasingly global and embedded economy. Weakening society's trust in organizations and institutions, this has led to calls for new strategic paradigms that focus more on the ethical conduct of organizations. Performance measurement for sustainability and corporate social responsibility (CSR) plays a central role in these new contexts. The landscape of performance measurement and reporting is changing quickly, with calls for more integrated reporting and compulsory non-financial disclosures. Keeping up with those changes is a significant concern of managers in many organizations. Including research on the effectiveness and quality of non-financial disclosure, CSR/sustainability disclosure and Integrated Reporting, this exciting new volume looks to bridge the gaps in environmental, social and financial performance so managers can understand and successfully implement a broader, integrated view of performance measurement and reporting. Aimed at researchers and managers interested in performance measurement, this volume includes innovative research that sheds light on topics such as the determinants of disclosure quality, the identification of appropriate metrics, the relationship among the different disclosure mechanisms and between voluntary and mandatory disclosure, and many more.
This is a comprehensive course designed to attain a higher level of proficiency in Microsoft Excel. In this course, you will learn how to use advanced functions, tools and commands in MS Excel that will greatly enhance your productivity in the workplace and use Adobe Photoshop to create useful and meaningful designs that will serve its purpose. i.e. Web pages, graphics design. Case studies and simulations will also be used to show relevance and application to real-world scenarios.
Adobe Photoshop CC 2018 release by
Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Photoshop choose Adobe Photoshop CC Classroom in a Book (2018 release) from Adobe Press. The 15 project-based lessons show key step-by-step techniques for working in Photoshop, including how to correct, enhance, and distort digital images, create image composites, and prepare images for print and the web. In addition to learning the essential elements of the Photoshop interface, this revised edition for the 2018 release covers features like search capabilities, Content-Aware Crop, Select and Mask, Face-Aware Liquify, designing with multiple artboards, creating and organizing enhanced brush presets, and much more! The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases relevant new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and multiple-choice quizzes.
Adobe Dreamweaver CC : 2018 release by
Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Dreamweaver CC (2018 release) choose Adobe Dreamweaver CC Classroom in a Book (2018 release) from the best-selling series of hands-on software training workbooks from Adobe Press. The 12 project-based step-by-step lessons in this book show users the key techniques for working in Dreamweaver. Learn how to create webpages for the modern web with a minimum of hand coding; incorporate graphics, and text; add links to text and images; add interactive elements to your sites, such as HTML5-compatible interactivity; work with the latest HTML5 and CSS3 code and structures; and publish a finished site to the web. Four additional online lessons provide valuable hands-on experience in working with code and how to use and customize web frameworks to build a fully responsive site design to support a wide variety of desktop computers and mobile devices. The online assets also include three bonus exercises for HTML and Cascading Style Sheets, and creating web assets, essential to your understanding of web design and website development. That's 16 total lessons chock full of invaluable information and real world examples. The online companion files include all the necessary assets for readers to complete the projects featured in each lesson as well as ebook updates when Adobe releases relevant new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and multiple-choice quizzes.
Adobe Illustrator CC : 2018 release by
Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Illustrator CC (2018 release) choose Adobe Illustrator CC Classroom in a Book (2018 release) from the best-selling series of hands-on software training workbooks from Adobe Press. The 15 project-based lessons show users the key techniques for realizing your creative potential with Adobe Illustrator CC. Following hands-on step-by-step projects, users create logos, illustrations, posters, and more. Explore the new Essentials workspace that makes learning Illustrator even easier. Learn how to use the Shaper tool and Live Shapes along with dynamic symbols to streamline graphics creation. Create website assets and export them in multiple formats to support modern responsive web designs. From exacting illustration to free-form painting, you'll build a strong foundation in Illustrator as you progress through the lessons. The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases relevant new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and multiple-choice quizzes.
After effects for designers : graphic and interactive design in motion by
After Effects for Designers teaches design students, artists, and web, graphic, and interactive designers how to design, develop, and deploy motion design projects using Adobe After Effects. Author Chris Jackson balances fundamental aspects of time-based design with related techniques, and explores the principles of animation; composition and layout; visual hierarchy; typography; cinematic storytelling; 3D modelling; compositing, and more. Each chapter contains unique, step-by-step project exercises that offer timesaving practical tips and hands-on design techniques, teaching readers how to effectively use the tools at their disposal in order to conceptualize and visualize creative solutions to their own motion design work. Readers will build professional-world examples in every chapter and, as a result, learn how to both design effectively using After Effects and practically apply these skills in client-based work. An accompanying companion website includes complete project files for the book's chapter exercises, and additional video tutorials.
Confident digital content : master the fundamentals of online video, design, writing and social media to supercharge your career by
Confident Digital Content gives you the opportunity to become digitally multi-skilled and learn the fundamentals of the most important types of digital creativity. Whatever your career path, being able to produce exciting and creative content online, whether through video, design, digital journalism or social media, can supercharge your professional career and empower your entrepreneurial pursuits. Confident Digital Content teaches you valuable hard skills, including how to create and upload great video content, graphic design, photography for social media, community management, digital strategy and metrics, and helps you learn them through practical exercises in every chapter. It also provides insightful guidance on how to boost your career and employability by honing your leadership, creativity and entrepreneurial skills in the world of digital. Case studies from inspiring individuals at organizations including CNN International, Mumsnet, Bunster's Hot Sauce, HuffPost UK, and Crocstar Media show you real world examples of excellent digital content in practice. This book is your ultimate guide to achieving the technical proficiency and confidence to start an inspiring digital career path, whether your ambition is to rise to the top of your chosen industry, be a successful freelancer or become an entrepreneur.
Excel 2019 by
The bestselling Excel book on the market -- now in a new edition covering the latest version of Excel! Excel is the spreadsheet and data analysis tool of choice for people across the globe who utilize the Microsoft Office suite to make their work and personal lives easier. It is estimated that 1 in 7 people on the planet use Microsoft Office! If you're one of them, and want to get up to speed on the latest changes in Excel, you've come to the right place. Excel 2019 For Dummies has been updated to reflect the major changes and features made to Excel and covers everything you need to know to perform any spreadsheet task at hand. It includes information on creating and editing worksheets, formatting cells, entering formulas, creating and editing charts, inserting graphs, designing database forms, adding database records, using seek-and-find options, printing, adding hyperlinks to worksheets, saving worksheets as web pages, adding existing worksheet data to an existing webpage, pivot tables, pivot charts, formulas and functions, Excel data analysis, sending worksheets via e-mail, and so much more! Get to know the new Excel interface Become a pro at the spreadsheet and data analysis tool that's available as part of the Microsoft Office suite Find time-tested and trusted advice from bestselling author and expert Greg Harvey Use Excel to streamline your processes and make your work life easier than ever before Written by a bestselling author and seasoned educator, Excel 2019 For Dummies makes it easier than ever to get everything out of this powerful data tool.
Excel 2019 All-In-One by
Make Excel work for you Excel 2019 All-In-One For Dummies offers eight books in one!! It is completely updated to reflect the major changes Microsoft is making to Office with the 2019 release. From basic Excel functions, such as creating and editing worksheets, to sharing and reviewing worksheets, to editing macros with Visual Basic, it provides you with a broad scope of the most common Excel applications and functions--including formatting worksheets, setting up formulas, protecting worksheets, importing data, charting data, and performing statistical functions. The book covers importing data, building and editing worksheets, creating formulas, generating pivot tables, and performing financial functions, what-if scenarios, database functions, and Web queries. More advanced topics include worksheet sharing and auditing, performing error trapping, building and running macros, charting data, and using Excel in conjunction with Microsoft Power BI (Business Intelligence) to analyze, model, and visualize vast quantities of data from a variety of local and online sources. Get familiar with Worksheet design Find out how to work with charts and graphics Use Excel for data management, analysis, modeling, and visualization Make sense of macros and VBA If you're a new or inexperienced user looking to spend more time on your projects than trying to figure out how to make Excel work for you, this all-encompassing book makes it easy!
Graphic design solutions by
GRAPHIC DESIGN SOLUTIONS, 6th EDITION, is the most comprehensive reference on graphic design for print and screen media. It introduces the principles of design and how they apply to the various graphic design disciplines--all explained and illustrated with vivid, professional art and diagrams. Providing a solid foundation for typographic design, advertising design and graphic design, its in-depth coverage includes such topics as design principles, the design process, concept generation, branding and visual identity, design for web and mobile, package design, portfolio development, social media, ad campaigns and more. GRAPHIC DESIGN SOLUTIONS has everything you need to know to start formulating concepts and creating powerful, effective visual messages.
New Perspectives on HTML5, CSS3, and JavaScript by
Discover the thorough instruction you need to build dynamic, interactive Web sites from scratch with NEW PERSPECTIVES ON HTML5, CSS3, AND JAVASCRIPT, 6E. This user-friendly book provides comprehensive coverage of HTML, CSS, and JavaScript with an inviting approach that starts with the basics and does not require any prior knowledge on the subject. Detailed explanations of key concepts and skills make even the most challenging topics clear and accessible. Case scenarios and case problems place the most complex concepts within an understandable and practical context. You develop important problem solving skills as you work through realistic exercises. Proven applications and an interesting approach help you retain the material and apply what you�ve learned in a professional environment.
Swedish design : a history by
Swedish Design- A History provides a fascinating and comprehensive introduction to the development of design in Sweden from the mid-nineteenth century to the early twenty-first. Leading design historian Lasse Brunnstrum traces the move from artisanal crafts production to the mass production and consumption of designed objects, a process by which the role and profile of the designer became increasingly important. His survey, richly illustrated with images of the designed objects discussed, takes in forms of design traditionally associated with Sweden, such as household objects and textiles, while also considering some less-written about genres such as industrial and graphic design. Brunnstrum questions many established ideas about design in Sweden, notably its aesthetics and its relationship to Sweden's national and political culture. He argues that the history of design in Sweden has been far more complex and less straightforwardly 'blond' than hitherto understood.
Tradigital blender : a CG animator's guide to applying the classic principles of animation by
Expand your animation toolkit with foundational animation techniques, software expertise, professional best-practices, proven and time-tested work flows. Roland Hess, a leading Blender artist and instructor, expertly navigates you through Blender's character animation systems and controls, with a focus on each of the classical principles of animation like timing, anticipation, appeal, staging, exaggeration, squash and stretch and much more. Unique from other software titles, the Tradigital series offers a specific tool-set of practical instruction and foundational knowledge that all great animators will need to know. Expand your digital workflow to include the practical resourcesnbsp;with thenbsp;robust companion web site that include demonstrations, project files, links to further resources, available at http://www.focalpress.com/cw/hess-9780240817576/.
This is a comprehensive course designed to attain a higher level of proficiency in Microsoft Excel. In this course, you will learn how to use advanced functions, tools and commands in MS Excel that will greatly enhance your productivity in the workplace and use Adobe Photoshop to create useful and meaningful designs that will serve its purpose. i.e. Web pages, graphics design. Case studies and simulations will also be used to show relevance and application to real-world scenarios.
Tradigital Maya : a CG animator's guide to applying the classic principles of animation by
Explore Disney's 12 principles of animation, while learning how to animate in Maya. You can develop your own leading digital techniques rooted to traditional workflows. From squash and stretch to timing and appeal, you will enhance your creative toolset with strong classics training and cutting edge techniques. Trusted Maya Authority, Lee Montgomery offers the only artistic guide to applying the principles of traditional animation with Maya's tools, which are used in production by the best animators and VFX artists today. Add another webpage to your favourites and expand your digital workflow to include the practical resources of the Tradigital Maya with the robust companion web site that include demonstrations, project files, links to further resources, available at www.tradigitalmaya.com.
Practical web design : learn the fundamentals of web design with HTML5, CSS3, Bootstrap, jQuery, and Vue.js by
Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. This book offers you everything you need to know for building your websites.
Graphics and multimedia for the web with Adobe Creative Cloud : navigating the Adobe software landscape by
Upgrade your skills in Adobe Creative Cloud and enhance your corporate or personal website with multimedia and graphics. In this book you'll look at the latest versions of five core Adobe programs: Photoshop, Illustrator, Animate (formerly Flash), Media Encoder and Dreamweaver. As you work with each of these programs to create images, animations, audio and video you will see how each one can help you complete and finally integrate your multimedia files into a final mobile friendly website. Adding new multimedia features to your website does not have to be difficult or confusing. If you plan your route and goals correctly, along the way you will see how each software has its own use, but ultimately, how they can all work together for a common goal. This book also shows you how additional Creative Cloud software can be used with the core five programs should you want to add further interactivity.
Foundations of digital art and design with Adobe Creative Cloud by
Foundations of Digital Art and Design, Second Edition Fuses design fundamentals and software training into one cohesive approach! All students of digital design and production-whether learning in a classroom or on their own-need to understand the basic principles of design. These principles are often excluded from books that teach software. Foundations of Digital Art and Design reinvigorates software training by integrating design exercises into tutorials that fuse design fundamentals and core Adobe Creative Cloud skills. The result is a comprehensive design learning experience organized into five sections that focus on vector art, photography, image manipulation, typography, and effective work habits for digital artists. Design topics and principles include: Bits, Dots, Lines, Shapes, Unity, Rule of Thirds, Zone System, Color Models, Collage, Appropriation, Gestalt, The Bauhaus Basic Course Approach, Continuity, Automation, and Revision. This book: Teaches art and design principles with references to contemporary digital art alongside digital tools and processes in Adobe Creative Cloud Addresses the growing trend of compressing design fundamentals and design software into the same course in universities and design colleges Times each lesson to be used in 50 to 90-minute class sessions with additional practice materials available online Includes free video screencasts that demonstrate key concepts in every chapter Download work files and bonus chapters, view screencasts, connect with the author online and more; see the Introduction to the book for details. "This ambitious book teaches visual thinking and software skills together. The text leads readers step-by-step through the process of creating dynamic images using a range of powerful applications. The engaging, experimental exercises take this project well beyond the typical software guide." ELLEN LUPTON, co-author of Graphic Design: The New Basics
Web design playground by
Ever wanted to build your own web pages? HTML and CSS are the languages of the web, allowing anyone who knows them to easily customize a website's look and feel to their liking. Never touched a drop of code before in your life? Don't worry! If you're feeling creative, then Web Design Playground has everything you need to get rid of boring boilerplate designs and start building your very own personal corner of the web! Contrary to what you may have heard, learning web design doesn't need to be boring! Rather than simply provide you with a dry reference of HTML tags and CSS style definitions next to a static screenshot of how they translate into an actual web page, Web Design Playground guides your learning by getting your hands dirty and letting you play in a website built specifically with this book and your learning in mind (the Playground). With the practical exercises and projects, you'll experiment with and build, you'll learn everything you need in a fun, relaxed way. Key Features · Best practices used daily by experts · Getting started with HTML and CSS · Working with images and styles · Laying out a web page from scratch · Full-colour illustrations throughout Audience Written for people with no experience in web design. If you know how to use a web browser and can start, save, and open a text file, you're ready! Paul McFedries has been a professional technical writer for nearly 25 years. He has over 90 books to his credit, which have sold more than 4 million copies combined. Paul has been building websites since 1996 and has intimate knowledge of both HTML and CSS.
Le Design UX by
Les secrets d'une expérience utilisateur réussie La conception de l'expérience utilisateur est le processus d'amélioration de la satisfaction des utilisateurs avec un produit en améliorant la facilité d'utilisation, l'accessibilité et le plaisir fournis par l'interaction avec le produit. Ce livre vous donne toutes les clés pour concevoir des interfaces utilisateurs ultra performantes. Il est divisé en 4 sections et précédé d'une introduction à l'UX design. Chaque chapitre contient un exercice que vous pourrez directement appliqué à vos développements quotidiens. Au programme : Quelles sont les bonnes questions à poser Quand utiliser des méthodes de recherche qualitatives ou quantitatives La logistique et la coordination utiles dans une session de recherche Utiliser les soft skills pour rendre la recherche plus naturelle à l'utilisateur Communiquer les résultats à l'intérieur d'un framework.
Adobe Illustrator CC : 2018 release by
Creative professionals seeking the fastest, easiest, most comprehensive way to learn Adobe Illustrator CC (2018 release) choose Adobe Illustrator CC Classroom in a Book (2018 release) from the best-selling series of hands-on software training workbooks from Adobe Press. The 15 project-based lessons show users the key techniques for realizing your creative potential with Adobe Illustrator CC. Following hands-on step-by-step projects, users create logos, illustrations, posters, and more. Explore the new Essentials workspace that makes learning Illustrator even easier. Learn how to use the Shaper tool and Live Shapes along with dynamic symbols to streamline graphics creation. Create website assets and export them in multiple formats to support modern responsive web designs. From exacting illustration to free-form painting, you'll build a strong foundation in Illustrator as you progress through the lessons. The online companion files include all the necessary assets for readers to complete the projects featured in each chapter as well as ebook updates when Adobe releases relevant new features for Creative Cloud customers. All buyers of the book get full access to the Web Edition: a Web-based version of the complete ebook enhanced with video and multiple-choice quizzes.
Excel 2019 by
The bestselling Excel book on the market -- now in a new edition covering the latest version of Excel! Excel is the spreadsheet and data analysis tool of choice for people across the globe who utilize the Microsoft Office suite to make their work and personal lives easier. It is estimated that 1 in 7 people on the planet use Microsoft Office! If you're one of them, and want to get up to speed on the latest changes in Excel, you've come to the right place. Excel 2019 For Dummies has been updated to reflect the major changes and features made to Excel and covers everything you need to know to perform any spreadsheet task at hand. It includes information on creating and editing worksheets, formatting cells, entering formulas, creating and editing charts, inserting graphs, designing database forms, adding database records, using seek-and-find options, printing, adding hyperlinks to worksheets, saving worksheets as web pages, adding existing worksheet data to an existing webpage, pivot tables, pivot charts, formulas and functions, Excel data analysis, sending worksheets via e-mail, and so much more! Get to know the new Excel interface Become a pro at the spreadsheet and data analysis tool that's available as part of the Microsoft Office suite Find time-tested and trusted advice from bestselling author and expert Greg Harvey Use Excel to streamline your processes and make your work life easier than ever before Written by a bestselling author and seasoned educator, Excel 2019 For Dummies makes it easier than ever to get everything out of this powerful data tool.
Programming PHP : creating dynamic web pages by
"Why is PHP the most widely used programming language on the web? This updated edition teaches everything you need to know to create effective web applications using the latest features in PHP 7.4. You'll start with the big picture and then dive into language syntax, programming techniques, and other details, using examples that illustrate both correct usage and common idioms. If you have a working knowledge of HTML, authors Kevin Tatroe and Peter MacIntyre provide many style tips and practical programming advice in a clear and concise manner to help you become a top-notch PHP programmer."-- Provided by publisher
Swedish design : a history by
Swedish Design: A History provides a fascinating and comprehensive introduction to the development of design in Sweden from the mid-nineteenth century to the early twenty-first.Leading design historian Lasse Brunnström traces the move from artisanal crafts production to the mass production and consumption of designed objects, a process by which the role and profile of the designer became increasingly important. His survey, richly illustrated with images of the designed objects discussed, takes in forms of design traditionally associated with Sweden, such as household objects and textiles, while also considering some less-written about genres such as industrial and graphic design. Brunnström questions many established ideas about design in Sweden, notably its aesthetics and its relationship to Sweden's national and political culture. He argues that the history of design in Sweden has been far more complex and less straightforwardly 'blond' than hitherto understood.
The course builds on the statistical data analysis introduced in APPSTAT. You will be able to explore, learn, and use advanced statistical techniques that will allow you to discover and explore complex multivariate relationships among variables. Similar to how statistical analysis was taught in APPSTAT, you will be given situations in which you would use each technique, the assumptions made by each method, how to set up the analysis using statistical software as well as how to interpret the results. You will gain additional ways of understanding when and why to use these various techniques as well as how to apply them with confidence, and interpret their output, and graphically display the results using statistical software (i.e IBM SPSS, SAS).
Business statistics and analytics in practice by
The McGraw-Hill/Irwin series in operations and decision sciences
Data analysis for the social sciences : integrating theory and practice by
′This book fosters in-depth understanding of the logic underpinning the most common statistical tests within the behavioural sciences. By emphasising the shared ground between these tests, the author provides crucial scaffolding for students as they embark upon their research journey.′ --Ruth Horry, Psychology, Swansea University ′This unique text presents the conceptual underpinnings of statistics as well as the computation and application of statistics to real-life situations--a combination rarely covered in one book. A must-have for students learning statistical techniques and a go-to handbook for experienced researchers.′ --Barbra Teater, Social Work, College of Staten Island, City University of New York Accessible, engaging, and informative, this book will help any social science student approach statistics with confidence. With a well-paced and well-judged integrated approach rather than a simple linear trajectory, this book progresses at a realistic speed that matches the pace at which statistics novices actually learn. Packed with global, interdisciplinary examples that ground statistical theory and concepts in real-world situations, it shows students not only how to apply newfound knowledge using IBM SPSS Statistics, but also why they would want to. Spanning statistics basics like variables, constants, and sampling through to t-tests, multiple regression and factor analysis, it builds statistical literacy while also covering key research principles like research questions, error types and results reliability. It shows you how to: Describe data with graphs, tables, and numbers Calculate probability and value distributions Test a priori and post hoc hypotheses Conduct Chi-squared tests and observational studies Structure ANOVA, ANCOVA, and factorial designs Supported by lots of visuals and a website with interactive demonstrations, author video, and practice datasets, this book is the student-focused companion to support students through their statistics journeys.
Data science for business and decision making by
Data Science for Business and Decision Making covers both statistics and operations research while most competing textbooks focus on one or the other. As a result, the book more clearly defines the principles of business analytics for those who want to apply quantitative methods in their work. Its emphasis reflects the importance of regression, optimization and simulation for practitioners of business analytics. Each chapter uses a didactic format that is followed by exercises and answers. Freely-accessible datasets enable students and professionals to work with Excel, Stata Statistical Software®, and IBM SPSS Statistics Software®.
Doing research in the real world by
Pragmatic and inspiring, this applied book will help you to complete your research quickly and well. David Gray's advice is both positive and sensible as he walks you through each step of the research process from start to finish. Weaving quantitative, qualitative, and mixed methods together, he encourages you to consider flexible options and to choose the most appropriate methods for your projects. Setting out the realities of conducting research in real-world settings, David will help you to find the practical tools - and the confidence - you need to make good research choices as well as providing coverage of a wide range of assessment techniques and employability skills. The book also introduces an incredible range of digital resources: · Award-winning video to bring concepts to life · Video top tips from David · Case studies from experts · Journal articles to showcase real research · Interactive glossary flashcards · Multiple choice questions to test yourself with · Multidisciplinary data sets · Downloadable checklists to guide you. Brimming with energy and grounded in reality, this book is still your definitive companion to research - from theory to design, data collection to data analysis and writing up to dissemination this book has everything you need to excel. *Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526418524). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).
Excel 2019 Bible by
The complete guide to Excel 2019 Whether you are just starting out or an Excel novice, the Excel 2019 Bible is your comprehensive, go-to guide for all your Excel 2019 needs. Whether you use Excel at work or at home, you will be guided through the powerful new features and capabilities to take full advantage of what the updated version offers. Learn to incorporate templates, implement formulas, create pivot tables, analyze data, and much more. Navigate this powerful tool for business, home management, technical work, and much more with the only resource you need, Excel 2019 Bible. Create functional spreadsheets that work Master formulas, formatting, pivot tables, and more Get acquainted with Excel 2019's new features and tools Whether you need a walkthrough tutorial or an easy-to-navigate desk reference, the Excel 2019 Bible has you covered with complete coverage and clear expert guidance.
Excel® 2019 all-in-one by
Make Excel work for you Excel 2019 All-In-One For Dummies offers eight books in one!! It is completely updated to reflect the major changes Microsoft is making to Office with the 2019 release. From basic Excel functions, such as creating and editing worksheets, to sharing and reviewing worksheets, to editing macros with Visual Basic, it provides you with a broad scope of the most common Excel applications and functions--including formatting worksheets, setting up formulas, protecting worksheets, importing data, charting data, and performing statistical functions. The book covers importing data, building and editing worksheets, creating formulas, generating pivot tables, and performing financial functions, what-if scenarios, database functions, and Web queries. More advanced topics include worksheet sharing and auditing, performing error trapping, building and running macros, charting data, and using Excel in conjunction with Microsoft Power BI (Business Intelligence) to analyze, model, and visualize vast quantities of data from a variety of local and online sources. Get familiar with Worksheet design Find out how to work with charts and graphics Use Excel for data management, analysis, modeling, and visualization Make sense of macros and VBA If you're a new or inexperienced user looking to spend more time on your projects than trying to figure out how to make Excel work for you, this all-encompassing book makes it easy!
Graphics for statistics and data analysis with R by
Praise for the First Edition "The main strength of this book is that it provides a unified framework of graphical tools for data analysis, especially for univariate and low-dimensional multivariate data. In addition, it is clearly written in plain language and the inclusion of R code is particularly useful to assist readers' understanding of the graphical techniques discussed in the book. ... It not only summarises graphical techniques, but it also serves as a practical reference for researchers and graduate students with an interest in data display." -Han Lin Shang,　Journal of Applied Statistics Graphics for Statistics and Data Analysis with R, Second Edition, presents the basic principles of graphical design and applies these principles to engaging examples using the graphics and lattice packages in R. It offers a wide array of modern graphical displays for data visualization and representation. Added in the second edition are coverage of the ggplot2 graphics package, material on human visualization and color rendering in R, on screen, and in print. Features Emphasizes the fundamentals of statistical graphics and best practice guidelines for producing and choosing among graphical displays in R Presents technical details on topics such as: the estimation of quantiles, nonparametric and parametric density estimation; diagnostic plots for the simple linear regression model; polynomial regression, splines, and locally weighted polynomial regression for producing a smooth curve; Trellis graphics for multivariate data Provides downloadable R code and data for figures at www.graphicsforstatistics.com Kevin J. Keen is a Professor of Mathematics and Statistics at the University of Northern British Columbia (Prince George, Canada) and an Accredited Professional StatisticianTM by the Statistical Society of Canada and the American Statistical Association.
How to use SPSS : a step-by-step guide to analysis and interpretation by
How to Use SPSS® is designed with the novice computer user in mind and for people who have no previous experience of using SPSS. Each chapter is divided into short sections that describe the statistic being used, important underlying assumptions, and how to interpret the results and express them in a research report. The book begins with the basics, such as starting SPSS, defining variables, and entering and saving data. It covers all major statistical techniques typically taught in beginning statistics classes, such as descriptive statistics, graphing data, prediction and association, parametric inferential statistics, nonparametric inferential statistics and statistics for test construction. More than 250 screenshots (including sample output) throughout the book show students exactly what to expect as they follow along using SPSS. The book includes a glossary of statistical terms and practice exercises. A complete set of online resources including video tutorials and output files for students, and PowerPoint slides and test bank questions for instructors, make How to Use SPSS® the definitive, field-tested resource for learning SPSS. New to this edition: Fully updated to SPSS 24 and IBM SPSS Statistics Cloud New chapter on ANOVA New material on inter-rater reliability New material on syntax Additional coverage of data entry and management
SPSS demystified : a simple guide and reference by
Without question, statistics is one of the most challenging courses for students in the social and behavioral sciences. Enrolling in their first statistics course, students are often apprehensive or extremely anxious toward the subject matter. And while SPSS is one of the more easy-to-use statistical software programs available, for anxious students who realize they not only have to learn statistics but also new software, the task can seem insurmountable. Keenly aware of students' anxiety with statistics (and the fact that this anxiety can affect performance), Ronald D. Yockey has written SPSS Demystified: A Simple Guide and Reference, now in its third edition. Through a comprehensive, step-by-step approach, this text is consistently and specifically designed to both alleviate anxiety toward the subject matter and build a successful experience analyzing data in SPSS. Key features of the text: Step-by-step instruction and screenshots Designed to be hands-on with the user performing the analyses alongside on their computer as they read through each chapter Call-out boxes provided, highlighting important information as appropriate SPSS output explained, with written results provided using the popular, widely recognized APA format End-of-chapter exercises included, allowing for additional practice 　 Features and updates to this edition include: material updated to IBM SPSS 24 (available Fall 2016), including screenshots and data sets/end-of-chapter exercises.
The course builds on the statistical data analysis introduced in APPSTAT. You will be able to explore, learn, and use advanced statistical techniques that will allow you to discover and explore complex multivariate relationships among variables. Similar to how statistical analysis was taught in APPSTAT, you will be given situations in which you would use each technique, the assumptions made by each method, how to set up the analysis using statistical software as well as how to interpret the results. You will gain additional ways of understanding when and why to use these various techniques as well as how to apply them with confidence, and interpret their output, and graphically display the results using statistical software (i.e IBM SPSS, SAS).
Action analysis for animators by
Action Analysis is one of the fundamental princples of animation that underpins all types of animation: 2d, 3d, computer animation, stop motion, etc. This is a fundamental skill that all animators need to create polished, believable animation. An example of Action Analysis would be Shrek's swagger in the film, Shrek. The animators clearly understood (through action analysis) the type of walk achieved by a large and heavy individual (the real) and then applied their observations to the animated character of an ogre (the fantastic). It is action analysis that enabled the animation team to visually translate a real life situation into an ogre's walk, achieving such fantastic results. Key animation skills are demonstrated with in-depth illustrations, photographs and live action footage filmed with high speed cameras. Detailed Case Studies, practical assignments and industry interviews ground action analysis methodology with real life examples. Action Analysis for Animators is a essential guide for students, amateurs and professionals.
This course provides you with the application of marketing concepts, theories, and principles. It covers an extensive discussion of the four areas of marketing: product, price, place, and promotions. These include procedures and programs to develop marketing strategies with the ultimate goal of delivering customer satisfaction. It will also give emphasis on the current issues of social responsibility, ethics and globalization. You will understand more the importance of the marketing function and its relationship with other company departments and marketing partners outside the business organization.
Applied strategic marketing : a step-by-step approach by
This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition, it moves on to the situational analysis that underpins the corporate strategy, and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life, this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ing process.
A designer's research manual : succeed in design by knowing your clients + understanding what they really need by
Go beyond crafting a logo or brochure and learn what it takes to design a commercial success.
Global marketing management system by
This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.
Global marketing : contemporary theory, practice, and cases by
Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use.
Integrated marketing communications by
"Organisations continually use integrated marketing communications to achieve a competitive advantage and meet their marketing objectives. This 5th edition of Integrated Marketing Communications emphasises digital and interactive marketing, the most dynamic and crucial components to a successful IMC campaign today. Incorporating the most up-to-date theories and practice, this text clearly explains and demonstrates how to best select and co-ordinate all of a brand's marketing communications elements to effectively engage the target market. Chapters adopt an integrative approach to examine marketing communications from both a consumer's and marketer's perspective. With a new chapter on digital and social marketing addressing the development of interactive media in IMC and new IMC profiles featuring Australian marketer's, along with a wide range of local and global examples including: Spotify, Pandora, Snapchat, Palace Cinemas, Woolworths, KFC, Old Spice, Telstra, Colgate and QANTAS, this text has never been so relevant for students studying IMC today. Each new copy of the text also offers 12 month access to a wealth of student online revision and learning tools: CourseMate Express + Search me! Marketing. Unique to the text is a series of new student and instructor IMC videos showing students how key objectives in IMC theory are applied by real businesses."--Cengage website, viewed 9 February 2018.
The strategic storyteller : content marketing in the age of the educated consumer by
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world's most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.
Creating and managing a CRM platform for your organisation by
More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource - data - can benefit or hinder its ability to achieve its objectives. Creating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality and data security, can be applied to an organisation's customer relationship management (CRM) platform, but also highlights how aspects of data management, marketing and technology are needed to operate, develop and manage a CRM platform in order to carry out tasks such as reporting and analysis, developing data plans, undertaking data audits, data migrations and campaign mailings which will result in an organisation using data effectively in order to achieve its goals and objectives. The issues and topics covered apply to all organisations that use a CRM platform and the data it contains as part of their business activities, regardless of the industry sector or size of the organisation. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in the administration of the CRM platform within their organisation and data management.
Management consulting today and tomorrow : perspectives and advice from leading experts by
This new edition gathers more than 22 experts to outline the theory behind consulting, providing insight into change processes and management issues in the field. The business of consulting has grown faster than most other businesses, due not only to increased demand by clients, but also to the innovative capabilities of numerous consulting firms as they develop new services. Divided into six parts, the book introduces readers to the consulting industry, addressing the major practice areas, contexts, and implementations of the field. Significant updates detail the effect of the economic troubles between 2004 and 2010 and then 2010 and now; analyze the market response to consulting in recent years; and provide a more thorough understanding of how consulting is applied in the different areas of a business, such as operations, marketing, and finance. Introductions written by the editors offer further insight into the themes and learning goals of each section, helping readers to recognize the elements of a successful consultation, and utilize their new skill set. The text concludes with a look at the future of consulting with regards to ethics standards and how strong manager-client relationships contribute to financial growth. Readers will also learn how the developing field of entrepreneurship creates new economic structures and job opportunities. Practitioners, consultants, clients, faculty, and students of business and management will learn not only how to consult, but also gain the skills needed to adapt to and lead organizational change, giving them a competitive edge when they enter the field.
Marketing research : a concise introduction by
This is an introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The new Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment. The book includes exercises and activities within the chapters that can be used in class. Along with a collection of new international case studies, including: Europe - Renault (France), Miele (Germany) & Online grocery markets in France and Germany. Africa - The Robben Island Museum in Cape Town, South Africa, Vergenoegd Wine Estate in South Africa, text message surveying in Kenya Australia - Campos Coffee Asia - Uber and social media usage in India; Cinemas and confectionary markets in China; Coffee culture in South Korea
This course provides you with the application of marketing concepts, theories, and principles. It covers an extensive discussion of the four areas of marketing: product, price, place, and promotions. These include procedures and programs to develop marketing strategies with the ultimate goal of delivering customer satisfaction. It will also give emphasis on the current issues of social responsibility, ethics and globalization. You will understand more the importance of the marketing function and its relationship with other company departments and marketing partners outside the business organization.
The 6 disciplines of agile marketing : proven practices for more effective marketing and better business results by
Transform your organization using Agile principles with this proven framework The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: Aligning the team on common goals Structuring the team for greater efficiency Implementing processes like Scrum and Kanban in marketing Validated Learning Adapting to Change Creating Remarkable Customer Experiences The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include: A shift from a focus on outputs to one based on outcomes A shift from a campaign mentality to one based on continuous improvement A shift from an internal focus to a customer focus A shift from top-down decisions to de-centralized decisions Perfect for anyone in a leadership position at a marketing agency, The Six Disciplines of Agile Marketing also belongs on the bookshelf of anyone interested in improving the efficacy and efficiency of their own marketing efforts. Full of practical advice and concrete strategies that have been successfully implemented at Fortune 500, Silicon Valley, and non-profit organizations alike, this book is an indispensable resource to help your organization make the leap to Agile.
Affiliate marketing excellence by
Are you looking for a proven road map to making a lot of money online? Although there are all sorts of methods that you can use to make money online, many are difficult, require a lot of time and effort, or even require a substantial monetary investment. The big reason many people fail online is because they don’t make money fast enough… …and they give up. To build a REAL, online busin...
The coming age of robots : implications for consumer behavior and marketing strategy by
This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Over the next twenty years, the presence of robots will dramatically increase in our daily lives. Robots will serve as maids, gardeners, companions, waiters, security guards, nurses, teachers, playmates, receptionists, chauffeurs and prostitutes - to name only a few roles they will assume. These robots will be intelligent, autonomous, communicative, emotional, and continually progressing in their abilities. This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Our insights come from national surveys of over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for publically-acceptable robot roles, robot design and the optimal marketplace approaches for successful human-robot interactions. Ready or not, it's coming. And sooner than you might think.
Data-driven marketing content : a practical guide by
In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners. With marketing companies and experts struggling to produce business content that delivers strong marketing results and SME's being overshadowed by data-aware super-brands that are already heavily investing in data-driven content, Lee Wilson offers a solution that can rectify the performance divide. Data-Driven Marketing Content: A Practical Guideempowers businesses, regardless of industry, size, or competition level, to understand, identify and act on big-data opportunities. The guide shares unique processes, approaches, and frameworks which can be applied to every company need, leading you towards efficient and effective content creation that repeatedly returns on investment. Through a combination of practical expertise and personal insights, this book instructs and enables practitioners and entrepreneurs to overcome everyday business content barriers and yield increased results from every piece of content created.
Examining the Role of Well-Being in the Marketing Discipline by
Volume 17 of Research in Occupational Stress and Well Beingis focused on the stress and well-being related to the marketing discipline. This volume is focused on the connections between employee stress, health, and well-being as it relates to marketing, sales, and customers. We have 7 chapters devoted to critical topics such as internal selling, stress at the consumer-employee interface, how leaders can affect the customer experience, and the unique stressors associated with being a persuasion agent. Further, we have two comprehensive empirical reviews of topics in this domain. The first examines the degree to which positive psychology constructs relate to sales performance. The second examines customer mistreatment towards employees and how it impacts their well-being. The final chapter takes a more practitioner perspective and examines the importance of taking into account stress tolerance when selecting and training sales personnel. The objective of this series is to promote theory and research in the increasingly growing area of occupational stress, health and well-being, and in the process, to bring together and showcase the work of the best researchers and theorists who contribute to this area. Questions of work stress and well-being span many disciplines and many specialized journals. One of the virtues of this series has been to provide a multidisciplinary and international platform that gives a thorough and critical assessment of knowledge, and major gaps in knowledge, on occupational stress and well-being.
The handbook of marketing strategy for life science companies : formulating the roadmap you need to navigate the market by
The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. As such, this book will be covering a wide range of topics directly tied to marketing management such as marketing and commercialization strategies, consumers' behaviors, marketing metrics, pricing techniques and strategies as well as marketing communications (public relations, advertising, and more). The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization. The overall objective is for them to gain an understanding on the marketing function, ask the right question, and be able to tackle simple to complex topics.
Marketing in the Digital World by
The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing innovations in a mobile-synchronized and mobile-optimized world for building and sustaining the online customer relationship and loyalty. The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. In this connected world, the consumers are connected with portals of interactive multi-smart shared interfaces. Kapoor discusses and demonstrates that the practitioners should direct their endeavors more toward fostering the positive brand image and the consumer-based brand equity than short-range transactions. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by digital technology for reaching market segments, for conducting market research, and for managing content, no matter what industry it is.
Marketing services and resources in information organizations by
With the rapid development of information and communication technology and increasingly intense competition with other organizations, information organizations face a pressing need to market their unique services and resources and reach their user bases in the digital age. Marketing Services and Resources in Information Organizations explores a variety of important and useful topics in information organisations based on the author's marketing courses and his empirical studies on Australian academic librarians' perceptions of marketing services and resources. This book provides an introduction to marketing, the marketing process, and marketing concepts, research, mix and branding, and much more. Readers will learn strategic marketing planning, implementation, and evaluation, effective techniques for promoting services and resources, and effective social media and Web 2.0 tools used to promote services and resources. Marketing Services and Resources in Information Organizations is survey-based, theoretical and practical. The advanced statistical techniques used in this book distinguish the findings from other survey research products in the marketing field, and will be useful to practitioners when they consider their own marketing strategies. This book provides administrators, practitioners, instructors, and students at all levels with effective marketing techniques, approaches, and strategies as it looks at marketing from multiple perspectives. Dr. Zhixian (George) Yi is a Leadership Specialization Coordinator and Ph.D. supervisor in the School of Information Studies at Charles Sturt University, Australia. He received a doctorate in information and library sciences and a PhD minor in educational leadership from Texas Woman's University, and he was awarded his master's degree in information science from Southern Connecticut State University. In 2009, he was awarded the Eugene Garfield Doctoral Dissertation Fellowship from Beta Phi Mu, the International Library and Information Studies Honor Society. He was selected for inclusion into Who's Who in America in 2010. Examines effective marketing techniques, approaches and strategies Studies marketing from multiple perspectives Empirical-based, theoretical, and practical Systematic and comprehensive
The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly by
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
The strategic storyteller : content marketing in the age of the educated consumer by
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they're not only building a reputation, they're flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively. For individuals, crafting stories is the primary way we can make sense of the world and our place in it. The Strategic Storyteller is a comprehensive, practical guide to transformative storytelling. In its pages you will learn how to: Tap into your and your organization's unique sources of wonder, wisdom, and delight Boost individual and collective creativity Understand the storytelling strategies behind some of the world's most powerful brands Unlock the secrets of the great strategic storytellers of the past Build a place where your stories can live online Distribute stories so they have staying power and reach in the digital age Convene audiences by going beyond demographic stereotypes and tapping into enduring human needs Understand how unshakable reputations are built out of stories that accumulate over time Sooner or later all of us will be asked to tell stories in the course of our professional lives. We will be asked to make a case for ourselves, our work, our companies, and our future. The Strategic Storyteller tells you how.
Ultimate Guide to Email Marketing for Business by
Ultimate Guide to Email Marketing for Business is a complete system to help entrepreneurs and small business owners leverage the power of email to build a business by attracting leads and turning them into customers, brand ambassadors, and revenue generators.
The course will expose you to statistical techniques that are most commonly used in the field of research. You will develop an understanding and ability to apply these techniques across a range of practical problems. The application of such techniques will involve use of relevant sample data, the use of professionally popular computer software and the interpretation and use of computer outputs.
Topics include but not limited to organization and presentation of data, summary of descriptive measures, t-test, ANOVA, chi-square, hypothesis testing, analysis of variance, linear regression and correlation, and other statistical methods relevant to the type of variables or data.
Analysis of correlated data with SAS and R by
Analysis of Correlated Data with SAS and R: 4th edition presents an applied treatment of recently developed statistical models and methods for the analysis of hierarchical binary, count and continuous response data. It explains how to use procedures in SAS and packages in R for exploring data, fitting appropriate models, presenting programming codes and results. The book is designed for senior undergraduate and graduate students in the health sciences, epidemiology, statistics, and biostatistics as well as clinical researchers, and consulting statisticians who can apply the methods with their own data analyses. In each chapter a brief description of the foundations of statistical theory needed to understand the methods is given, thereafter the author illustrates the applicability of the techniques by providing sufficient number of examples. The last three chapters of the 4th edition contain introductory material on propensity score analysis, meta-analysis and the treatment of missing data using SAS and R. These topics were not covered in previous editions. The main reason is that there is an increasing demand by clinical researchers to have these topics covered at a reasonably understandable level of complexity. Mohamed Shoukri is principal scientist and professor of biostatistics at The National Biotechnology Center, King Faisal Specialist Hospital and Research Center and Al-Faisal University, Saudi Arabia. Professor Shoukri's research includes analytic epidemiology, analysis of hierarchical data, and clinical biostatistics. He is an associate editor of the 3Biotech journal, a Fellow of the Royal Statistical Society and an elected member of the International Statistical Institute. 　
Applied statistics in business and economics by
This text explains the meaning of variation in the context of business, with the help of real data and real business applications. It focuses not only on an in-depth explanation of the concepts but also demonstrates easily mastered software techniques using the common software available. The book is in line with the Current Statistical Practices and offers practical advice on when to use or not to use them [https://books.google.com.ph/books/about/Applied_Statistics_in_Business_and_Econo.html?id=Ho7fDwAAQBAJ&redir_esc=y].
Business research : a guide to planning, conducting, and reporting your study by
Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process--exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers.
Empirical political analysis : quantitative and qualitative research methods by
Empirical Political Analysis introduces readers to the foundations of social science research. Organized around the stages of the research process, this textbook prepares readers to conduct both quantitative and qualitative research, from the formation of theory through the design of research projects, to the collection of data and the analysis of results. It offers a clear and concise presentation of basic concepts and tools that can be applied in a wide range of research settings and highlights ethical conduct in the research process. It will help you both to achieve sound results in your own research and to critically evaluate research presented by others. Key features: Offers comprehensive coverage of quantitative and qualitative research methods in political science - this book is one of the key texts in the field of political research methods since it was first published over 25 years ago. Covers the research process from start to finish--hypothesis formation, literature review, research design, data gathering, data analysis, and research report writing. Includes in-depth examples of political science research to give discipline-specific instruction on political analysis. Features a "Practical Research Ethics" box in every chapter to make students aware of common ethical dilemmas and potential solutions to them. Includes learning goals, key terms, and research examples to help students engage and explore the most important concepts. New to this edition: Updated and international case studies. New material on understanding research design - what constitutes a sound research design and how this contributes to being able to justify research findings.
Introduction to research in education by
Become a more competent consumer and producer of research with INTRODUCTION TO RESEARCH IN EDUCATION, 10th Edition. Known for its exceptionally clear writing style and comprehensive coverage, this research methods text helps you master the basic competencies necessary to understand and evaluate the research of others -- as well as plan and carry out your own research. The authors familiarize you with common research problems in a step-by-step manner through examples that clarify concepts, supported by end-of-chapter exercises that allow you to practice your new skills. The text covers both quantitative and qualitative approaches to research and is a must-read for anyone planning to conduct research or interpret the research of others.
Measurement theory and applications for the social sciences by
Which types of validity evidence should be considered when determining whether a scale is appropriate for a given measurement situation? What about reliability evidence? Using clear explanations illustrated by examples from across the social and behavioral sciences, this engaging text prepares students to make effective decisions about the selection, administration, scoring, interpretation, and development of measurement instruments. Coverage includes the essential measurement topics of scale development, item writing and analysis, and reliability and validity, as well as more advanced topics such as exploratory and confirmatory factor analysis, item response theory, diagnostic classification models, test bias and fairness, standard setting, and equating. End-of-chapter exercises (with answers) emphasize both computations and conceptual understanding to encourage readers to think critically about the material. The companion website (www.guilford.com/bandalos-materials) provides annotated examples, syntax, and datasets in both SPSS and SAS (for most chapters), so that readers can redo the analyses in each chapter.
Missing and modified data in nonparametric estimation : with R examples by
This book presents a systematic and unified approach for modern nonparametric treatment of missing and modified data via examples of density and hazard rate estimation, nonparametric regression, filtering signals, and time series analysis. All basic types of missing at random and not at random, biasing, truncation, censoring, and measurement errors are discussed, and their treatment is explained. Ten chapters of the book cover basic cases of direct data, biased data, nondestructive and destructive missing, survival data modified by truncation and censoring, missing survival data, stationary and nonstationary time series and processes, and ill-posed modifications. The coverage is suitable for self-study or a one-semester course for graduate students with a prerequisite of a standard course in introductory probability. Exercises of various levels of difficulty will be helpful for the instructor and self-study. The book is primarily about practically important small samples. It explains when consistent estimation is possible, and why in some cases missing data should be ignored and why others must be considered. If missing or data modification makes consistent estimation impossible, then the author explains what type of action is needed to restore the lost information. The book contains more than a hundred figures with simulated data that explain virtually every setting, claim, and development. The companion R software package allows the reader to verify, reproduce and modify every simulation and used estimators. This makes the material fully transparent and allows one to study it interactively. Sam Efromovichis the Endowed Professor of Mathematical Sciences and the Head of the Actuarial Program at the University of Texas at Dallas. He is well known for his work on the theory and application of nonparametric curve estimation and is the author of Nonparametric Curve Estimation: Methods, Theory, and Applications. Professor Sam Efromovich is a Fellow of the Institute of Mathematical Statistics and the American Statistical Association.
Profit from your forecasting software : a best practice guide for sales forecasters by
Go beyond technique to master the difficult judgement calls of forecasting A variety of software can be used effectively to achieve accurate forecasting, but no software can replace the essential human component. You may be new to forecasting, or you may have mastered the statistical theory behind the software's predictions, and even more advanced "power user" techniques for the software itself--but your forecasts will never reach peak accuracy unless you master the complex judgement calls that the software cannot make. Profit From Your Forecasting Software addresses the issues that arise regularly, and shows you how to make the correct decisions to get the most out of your software. Taking a non-mathematical approach to the various forecasting models, the discussion covers common everyday decisions such as model choice, forecast adjustment, product hierarchies, safety stock levels, model fit, testing, and much more. Clear explanations help you better understand seasonal indices, smoothing coefficients, mean absolute percentage error, and r-squared, and an exploration of psychological biases provides insight into the decision to override the software's forecast. With a focus on choice, interpretation, and judgement, this book goes beyond the technical manuals to help you truly grasp the more intangible skills that lead to better accuracy. Explore the advantages and disadvantages of alternative forecasting methods in different situations Master the interpretation and evaluation of your software's output Learn the subconscious biases that could affect your judgement toward intervention Find expert guidance on testing, planning, and configuration to help you get the most out of your software Relevant to sales forecasters, demand planners, and analysts across industries, Profit From Your Forecasting Software is the much sought-after "missing piece" in forecasting reference.
Researching society and culture by
Written by internationally renowned experts, each chapter provides a full introduction to a key aspect of research methodology. From starting out to generating, analyzing, and presenting data, this new Fourth Edition covers foundational concepts in social research, while also keeping readers on the pulse of topics like digital social research, social surveys, and big data. Packed with international examples from across the social sciences, this text shows how to interpret and work with data generated from real-world research. Readers will learn to: Design the right research question for a project Access, understand, and use existing data Effectively write-up projects and assignments Be confident in the A to Z of the research process Supported by an interactive website with videos, data-sets, templates, and additional exercises, this book is the perfect hand-holder for any social science student starting a methods course or project.
Statistics for the social sciences : a general linear model approach by
Written by a quantitative psychologist, this textbook explains complex statistics in accessible language to undergraduates in all branches of the social sciences. Built around the central framework of the General Linear Model (GLM), Statistics for the Social Sciences teaches students how different statistical methods are interrelated to one another. With the GLM as a basis, students with varying levels of background are better equipped to interpret statistics and learn more advanced methods in their later courses. Russell T. Warne makes statistics relevant to students' varying majors by using fascinating real-life examples from the social sciences. Students who use this book will benefit from clear explanations, warnings against common erroneous beliefs about statistics, and the latest developments in the philosophy, reporting and practice of statistics in the social sciences. The textbook is packed with helpful pedagogical features including learning goals, guided practice and reflection questions.
Understanding statistical analysis and modeling by
Understanding Statistical Analysis and Modeling is a text for graduate and advanced undergraduate students in the social, behavioral, or managerial sciences seeking to understand the logic of statistical analysis. Robert Bruhl covers all the basic methods of descriptive and inferential statistics in an accessible manner by way of asking and answering research questions. Concepts are discussed in the context of a specific research project and the book includes probability theory as the basis for understanding statistical inference. Instructions on using SPSS® are included so that readers focus on interpreting statistical analysis rather than calculations. Tables are used, rather than formulas, to describe the various calculations involved with statistical analysis and the exercises in the book are intended to encourage students to formulate and execute their own empirical investigations.
The course will expose you to statistical techniques that are most commonly used in the field of research. You will develop an understanding and ability to apply these techniques across a range of practical problems. The application of such techniques will involve use of relevant sample data, the use of professionally popular computer software and the interpretation and use of computer outputs.
Topics include but not limited to organization and presentation of data, summary of descriptive measures, t-test, ANOVA, chi-square, hypothesis testing, analysis of variance, linear regression and correlation, and other statistical methods relevant to the type of variables or data.
An Introduction to discrete-valued time series by
A much-needed introduction to the field of discrete-valued time series, with a focus on count-data time series Time series analysis is an essential tool in a wide array of fields, including business, economics, computer science, epidemiology, finance, manufacturing and meteorology, to name just a few. Despite growing interest in discrete-valued time series--especially those arising from counting specific objects or events at specified times--most books on time series give short shrift to that increasingly important subject area. This book seeks to rectify that state of affairs by providing a much needed introduction to discrete-valued time series, with particular focus on count-data time series. The main focus of this book is on modeling. Throughout numerous examples are provided illustrating models currently used in discrete-valued time series applications. Statistical process control, including various control charts (such as cumulative sum control charts), and performance evaluation are treated at length. Classic approaches like ARMA models and the Box-Jenkins program are also featured with the basics of these approaches summarized in an Appendix. In addition, data examples, with all relevant R code, are available on a companion website. Provides a balanced presentation of theory and practice, exploring both categorical and integer-valued series Covers common models for time series of counts as well as for categorical time series, and works out their most important stochastic properties Addresses statistical approaches for analyzing discrete-valued time series and illustrates their implementation with numerous data examples Covers classical approaches such as ARMA models, Box-Jenkins program and how to generate functions Includes dataset examples with all necessary R code provided on a companion website An Introduction to Discrete-Valued Time Series is a valuable working resource for researchers and practitioners in a broad range of fields, including statistics, data science, machine learning, and engineering. It will also be of interest to postgraduate students in statistics, mathematics and economics.
Learn R for applied statistics: with data visualizations, regressions, and statistics by
Gain the R programming language fundamentals for doing the applied statistics useful for data exploration and analysis in data science and data mining. This book covers topics ranging from R syntax basics, descriptive statistics, and data visualizations to inferential statistics and regressions. After learning R's syntax, you will work through data visualizations such as histograms and boxplot charting, descriptive statistics, and inferential statistics such as t-test, chi-square test, ANOVA, non-parametric test, and linear regressions. Learn R for Applied Statistics is a timely skills-migration book that equips you with the R programming fundamentals and introduces you to applied statistics for data explorations. What You Will Learn Discover R, statistics, data science, data mining, and big data Master the fundamentals of R programming, including variables and arithmetic, vectors, lists, data frames, conditional statements, loops, and functions Work with descriptive statistics Create data visualizations, including bar charts, line charts, scatter plots, boxplots, histograms, and scatterplots Use inferential statistics including t-tests, chi-square tests, ANOVA, non-parametric tests, linear regressions, and multiple linear regressions Who This Book Is For Those who are interested in data science, in particular data exploration using applied statistics, and the use of R programming for data visualizations.
The Little SAS book by
A classic that just keeps getting better, The Little SAS Book is essential for anyone learning SAS programming. Lora Delwiche and Susan Slaughter offer a user-friendly approach so that readers can quickly and easily learn the most commonly used features of the SAS language. Each topic is presented in a self-contained, two-page layout complete with examples and graphics. Nearly every section has been revised to ensure that the sixth edition is fully up-to-date. This edition is also interface-independent, written for all SAS programmers whether they use SAS Studio, SAS Enterprise Guide, or the SAS windowing environment. New sections have been added covering PROC SQL, iterative DO loops, DO WHILE and DO UNTIL statements, %DO statements, using variable names with special characters, the ODS EXCEL destination, and the XLSX LIBNAME engine. This title belongs on every SAS programmer's bookshelf. It's a resource not just to get you started, but one you will return to as you continue to improve your programming skills.
Multivariate time series analysis and applications by
An essential guide on high dimensional multivariate time series including all the latest topics from one of the leading experts in the field Following the highly successful and much lauded book, Time Series Analysis--Univariate and Multivariate Methods, this new work by William W.S. Wei focuses on high dimensional multivariate time series, and is illustrated with numerous high dimensional empirical time series. Beginning with the fundamentalconcepts and issues of multivariate time series analysis,this book covers many topics that are not found in general multivariate time series books. Some of these are repeated measurements, space-time series modelling, and dimension reduction. The book also looks at vector time series models, multivariate time series regression models, and principle component analysis of multivariate time series. Additionally, it provides readers with information on factor analysis of multivariate time series, multivariate GARCH models, and multivariate spectral analysis of time series. With the development of computers and the internet, we have increased potential for data exploration. In the next few years, dimension will become a more serious problem. Multivariate Time Series Analysis and its Applications provides some initial solutions, which may encourage the development of related software needed for the high dimensional multivariate time series analysis. Written by bestselling author and leading expert in the field Covers topics not yet explored in current multivariate books Features classroom tested material Written specifically for time series courses Multivariate Time Series Analysis and its Applications is designed for an advanced time series analysis course. It is a must-have for anyone studying time series analysis and is also relevant for students in economics, biostatistics, and engineering.
Probability, random variables, statistics, and random processes : fundamentals & applications by
Probability, Random Variables, Statistics, and Random Processes: Fundamentals & Applications is a comprehensive undergraduate-level textbook. With its excellent topical coverage, the focus of this book is on the basic principles and practical applications of the fundamental concepts that are extensively used in various Engineering disciplines as well as in a variety of programs in Life and Social Sciences. The text provides students with the requisite building blocks of knowledge they require to understand and progress in their areas of interest. With a simple, clear-cut style of writing, the intuitive explanations, insightful examples, and practical applications are the hallmarks of this book. The text consists of twelve chapters divided into four parts. Part-I, Probability (Chapters 1 - 3), lays a solid groundwork for probability theory, and introduces applications in counting, gambling, reliability, and security. Part-II, Random Variables (Chapters 4 - 7), discusses in detail multiple random variables, along with a multitude of frequently-encountered probability distributions. Part-III, Statistics (Chapters 8 - 10), highlights estimation and hypothesis testing. Part-IV, Random Processes (Chapters 11 - 12), delves into the characterization and processing of random processes. Other notable features include: Most of the text assumes no knowledge of subject matter past first year calculus and linear algebra With its independent chapter structure and rich choice of topics, a variety of syllabi for different courses at the junior, senior, and graduate levels can be supported A supplemental website includes solutions to about 250 practice problems, lecture slides, and figures and tables from the text Given its engaging tone, grounded approach, methodically-paced flow, thorough coverage, and flexible structure, Probability, Random Variables, Statistics, and Random Processes: Fundamentals & Applications clearly serves as a must textbook for courses not only in Electrical Engineering, but also in Computer Engineering, Software Engineering, and Computer Science.
R cookbook : proven recipes for data analysis, statistics, and graphics by
"Perform data analysis with R quickly and efficiently with more than 275 practical recipes in this expanded second edition. The R language provides everything you need to do statistical work, but its structure can be difficult to master. These task-oriented recipes make you productive with R immediately. Solutions range from basic tasks to input and output, general statistics, graphics, and linear regression. Each recipe addresses a specific problem and includes a discussion that explains the solution and provides insight into how it works. If you're a beginner, R Cookbook will help get you started. If you're an intermediate user, this book will jog your memory and expand your horizons. You'll get the job done faster and learn more about R in the process."-- Provided by publisher
Robust statistics : theory and methods (with R) by
A new edition of this popular text on robust statistics, thoroughly updated to include new and improved methods and focus on implementation of methodology using the increasingly popular open-source software R. Classical statistics fail to cope well with outliers associated with deviations from standard distributions. Robust statistical methods take into account these deviations when estimating the parameters of parametric models, thus increasing the reliability of fitted models and associated inference. This new, second edition of Robust Statistics: Theory and Methods (with R) presents a broad coverage of the theory of robust statistics that is integrated with computing methods and applications. Updated to include important new research results of the last decade and focus on the use of the popular software package R, it features in-depth coverage of the key methodology, including regression, multivariate analysis, and time series modeling. The book is illustrated throughout by a range of examples and applications that are supported by a companion website featuring data sets and R code that allow the reader to reproduce the examples given in the book. Unlike other books on the market, Robust Statistics: Theory and Methods (with R) offers the most comprehensive, definitive, and up-to-date treatment of the subject. It features chapters on estimating location and scale; measuring robustness; linear regression with fixed and with random predictors; multivariate analysis; generalized linear models; time series; numerical algorithms; and asymptotic theory of M-estimates. Explains both the use and theoretical justification of robust methods Guides readers in selecting and using the most appropriate robust methods for their problems Features computational algorithms for the core methods Robust statistics research results of the last decade included in this 2nd edition include: fast deterministic robust regression, finite-sample robustness, robust regularized regression, robust location and scatter estimation with missing data, robust estimation with independent outliers in variables, and robust mixed linear models. Robust Statistics aims to stimulate the use of robust methods as a powerful tool to increase the reliability and accuracy of statistical modelling and data analysis. It is an ideal resource for researchers, practitioners, and graduate students in statistics, engineering, computer science, and physical and social sciences.
Statistical analysis with missing data by
An up-to-date, comprehensive treatment of a classic text on missing data in statistics The topic of missing data has gained considerable attention in recent decades. This new edition by two acknowledged experts on the subject offers an up-to-date account of practical methodology for handling missing data problems. Blending theory and application, authors Roderick Little and Donald Rubin review historical approaches to the subject and describe simple methods for multivariate analysis with missing values. They then provide a coherent theory for analysis of problems based on likelihoods derived from statistical models for the data and the missing data mechanism, and then they apply the theory to a wide range of important missing data problems. Statistical Analysis with Missing Data, Third Edition starts by introducing readers to the subject and approaches toward solving it. It looks at the patterns and mechanisms that create the missing data, as well as a taxonomy of missing data. It then goes on to examine missing data in experiments, before discussing complete-case and available-case analysis, including weighting methods. The new edition expands its coverage to include recent work on topics such as nonresponse in sample surveys, causal inference, diagnostic methods, and sensitivity analysis, among a host of other topics. An updated "classic" written by renowned authorities on the subject Features over 150 exercises (including many new ones) Covers recent work on important methods like multiple imputation, robust alternatives to weighting, and Bayesian methods Revises previous topics based on past student feedback and class experience Contains an updated and expanded bibliography The authors were awarded The Karl Pearson Prize in 2017 by the International Statistical Institute, for a research contribution that has had profound influence on statistical theory, methodology or applications. Their work "has been no less than defining and transforming." (ISI) Statistical Analysis with Missing Data, Third Edition is an ideal textbook for upper undergraduate and/or beginning graduate level students of the subject. It is also an excellent source of information for applied statisticians and practitioners in government and industry.
Testing statistical assumptions in research by
Comprehensively teaches the basics of testing statistical assumptions in research and the importance in doing so This book facilitates researchers in checking the assumptions of statistical tests used in their research by focusing on the importance of checking assumptions in using statistical methods, showing them how to check assumptions, and explaining what to do if assumptions are not met. Testing Statistical Assumptions in Research discusses the concepts of hypothesis testing and statistical errors in detail, as well as the concepts of power, sample size, and effect size. It introduces SPSS functionality and shows how to segregate data, draw random samples, file split, and create variables automatically. It then goes on to cover different assumptions required in survey studies, and the importance of designing surveys in reporting the efficient findings. The book provides various parametric tests and the related assumptions and shows the procedures for testing these assumptions using SPSS software. To motivate readers to use assumptions, it includes many situations where violation of assumptions affects the findings. Assumptions required for different non-parametric tests such as Chi-square, Mann-Whitney, Kruskal Wallis, and Wilcoxon signed-rank test are also discussed. Finally, it looks at assumptions in non-parametric correlations, such as bi-serial correlation, tetrachoric correlation, and phi coefficient. An excellent reference for graduate students and research scholars of any discipline in testing assumptions of statistical tests before using them in their research study Shows readers the adverse effect of violating the assumptions on findings by means of various illustrations Describes different assumptions associated with different statistical tests commonly used by research scholars Contains examples using SPSS, which helps facilitate readers to understand the procedure involved in testing assumptions Looks at commonly used assumptions in statistical tests, such as z, t and F tests, ANOVA, correlation, and regression analysis Testing Statistical Assumptions in Research is a valuable resource for graduate students of any discipline who write thesis or dissertation for empirical studies in their course works, as well as for data analysts.
Fundamentals of Business Analytics
The course provides students with an overview of the current trends in business analytics that drives today’s business. The course will provide understanding on data management techniques that can help an organization to achieve its business goals and address operational challenges.
The course introduces you to the different tools and methods used in Analytics (Descriptive, Predictive, and Prescriptive).
Business analytics : the art of modeling with spreadsheets by
Subject Headings:
Business Computer simulation
Electronic spreadsheets
Business analytics and statistics by
Business Analytics & Statistics, 1st Edition presents statistics in a cutting-edge interactive digital format designed to motivate students by taking the road blocks out of self-study and to facilitate mastery through drill-and-skill practice. Available as a full-colour printed textbook with an interactive eBook code, this text enables every student to master concepts and succeed in assessment, and supports lecturers with an extensive and easy-to-use teaching and learning package. Business Analytics & Statistics, 1st Edition presents statistics in a cutting-edge interactive digital format designed to motivate students by taking the road blocks out of self-study and to facilitate mastery through drill-and-skill practice. Available as a full-colour printed textbook with an interactive eBook code, this text enables every student to master concepts and succeed in assessment, and supports lecturers with an extensive and easy-to-use teaching and learning package.
Business statistics and analytics in practice by
Bowerman 9e covers both standard business statistics and business analytics topics and provides them in a clear presentation that is organized so that business analytics topics may be used or not used. Bowerman provides a continuous case throughout chapters and business analytics topics that allow students to use data for a more applied and practical approach. Featuring Connect, Smartbook, Guided examples, Algorithmic Problems and a Business Statistics, Math and Excel prep component, Bowerman is a perfect fit for the instructor who wants a Business Stats with Business Analytics focus [https://blackwells.co.uk/].
Data analytics: effective methods for presenting results by
If you are a manager who receives the results of any data analyst¿s work to help with your decision-making, this book is for you. Anyone playing a role in the field of analytics can benefit from this book as well. In the two decades the editors of this book spent teaching and consulting in the field of analytics, they noticed a critical shortcoming in the communication abilities of many analytics professionals. Specifically, analysts have difficulty in articulating in business terms what their analyses showed and what actionable recommendations were made. When analysts made presentations, they tended to lapse into the technicalities of mathematical procedures, rather than focusing on the strategic and tactical impact and meaning of their work. As analytics has become more mainstream and widespread in organizations, this problem has grown more acute. Data Analytics: Effective Methods for Presenting Results tackles this issue. The editors have used their experience as presenters and audience members who have become lost during presentation. Over the years, they experimented with different ways of presenting analytics work to make a more compelling case to top managers. They have discovered tried and true methods for improving presentations, which they share. The book also presents insights from other analysts and managers who share their own experiences. It is truly a collection of experiences and insight from academics and professionals involved with analytics. The book is not a primer on how to draw the most beautiful charts and graphs or about how to perform any specific kind of analysis. Rather, it shares the experiences of professionals in various industries about how they present their analytics results effectively. They tell their stories on how to win over audiences. The book spans multiple functional areas within a business, and in some cases, it discusses how to adapt presentations to the needs of audiences at different levels of management.
Digital Entrepreneurship by
Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space.
Forecasting & predictive analytics : with ForecastX by
"The Seventh Edition of Business Forecasting is the most practical forecasting book on the market with the most powerful software-Forecast X. This edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Keating and Wilson deliver practical how-to forecasting techniques, along with dozens of real world data sets while theory and math are held to a minimum."--Publisher's description
Marketing communications by
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this edition: · New chapters on Digital Marketing and Analytics and Social Media Marketing · Strong focus on marketing communications analytics · Update of examples, case studies and references Online resources for both instructors and students complement the book. These include PowerPoint slides, an Instructors' manual, MCQ's with answers for instructors, a glossary, flashcards, links to relevant websites and videos. Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.
People analytics for dummies by
Maximize performance with better data Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them. People analytics is the study of your number one business asset--your people--and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce. Start a people analytics project Work with qualitative data Collect data via communications Find the right tools and approach for analyzing data If your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.
Teaching data analytics : pedagogy and program design by
Geared towards educators interested in developing curriculum related to data analytics. Contains best practices for individual courses and program development. Covers the current tools available in the classroom as well as support programs available to academic institutions and faculty. Topics include the application of data analytics to a wide range of disciplines including business, psychology, and education. Contains material suitable to both undergraduate and graduate programs.
Predictive analytics for business strategy : reasoning from data to actionable knowledge by
Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not [https://www.mheducation.com.sg/].
Social media data mining and analytics by
Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses. Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Wikipedia, Stack Exchange, LiveJournal, movie reviews, and other rich data sources. In it, you will learn: The four key characteristics of online services-users, social networks, actions, and content The full data discovery lifecycle-data extraction, storage, analysis, and visualization How to work with code and extract data to create solutions How to use Big Data to make accurate customer predictions How to personalize the social media experience using machine learning Using the techniques the authors detail will provide organizations the competitive advantage they need to harness the rich data available from social media platforms.
Fundamentals of Business Analytics
The course provides students with an overview of the current trends in business analytics that drives today’s business. The course will provide understanding on data management techniques that can help an organization to achieve its business goals and address operational challenges.
The course introduces you to the different tools and methods used in Analytics (Descriptive, Predictive, and Prescriptive).
Business analytics and statistics by
Business Analytics & Statistics, 1st Edition presents statistics in a cutting-edge interactive digital format designed to motivate students by taking the road blocks out of self-study and to facilitate mastery through drill-and-skill practice. Available as a full-colour printed textbook with an interactive eBook code, this text enables every student to master concepts and succeed in assessment, and supports lecturers with an extensive and easy-to-use teaching and learning package. Business Analytics & Statistics, 1st Edition presents statistics in a cutting-edge interactive digital format designed to motivate students by taking the road blocks out of self-study and to facilitate mastery through drill-and-skill practice. Available as a full-colour printed textbook with an interactive eBook code, this text enables every student to master concepts and succeed in assessment, and supports lecturers with an extensive and easy-to-use teaching and learning package.
It's all analytics!: the foundations of ai, big data, and data science landscape for... professionals in healthcare, business, and governm by
It's All Analytics! The Foundations of AI, Big Data and Data Science Landscape for Professionals in Healthcare, Business, and Government (978-0-367-35968-3, 325690) Professionals are challenged each day by a changing landscape of technology and terminology. In recent history, especially in the last 25 years, there has been an explosion of terms and methods that automate and improve decision-making and operations. One term, "analytics," is an overarching description of a compilation of methodologies. But AI (artificial intelligence), statistics, decision science, and optimization, which have been around for decades, have resurged. Also, things like business intelligence, online analytical processing (OLAP) and many, many more have been born or reborn. How is someone to make sense of all this methodology and terminology? This book, the first in a series of three, provides a look at the foundations of artificial intelligence and analytics and why readers need an unbiased understanding of the subject. The authors include the basics such as algorithms, mental concepts, models, and paradigms in addition to the benefits of machine learning. The book also includes a chapter on data and the various forms of data. The authors wrap up this book with a look at the next frontiers such as applications and designing your environment for success, which segue into the topics of the next two books in the series.
Text analytics for business decisions: a case study approach by
With the rise in data science development, we now have many remarkable techniques and tools to extend data analysis from numeric and categorical data to textual data. Sifting through the open-ended responses from a survey, for example, was an arduous process when performed by hand. Using a case study approach, this book was written for business analysts who wish to increase their skills in extracting answers for text data in order to support business decision making. Most of the exercises use Excel, today's most common analysis tool, and R, a popular analytic computer environment. The techniques covered range from the most basic text analytics, such as key word analysis, to more sophisticated techniques, such as topic extraction and text similarity scoring. Companion files with numerous datasets are included for use with case studies and exercises. FEATURES: Organized by tool or technique, with the basic techniques presented first and the more sophisticated techniques presented later Uses Excel and R for datasets in case studies and exercises Features the CRISP-DM data mining standard with early chapters for conducting the preparatory steps in data mining Companion files with numerous datasets and figures from the text. The companion files are available online by emailing the publisher with proof of purchase at info@merclearning.com.
AI-enabled analytics for business : a roadmap for becoming an analytics powerhouse by
We are entering the era of digital transformation where human and artificial intelligence (AI) work hand in hand to achieve data driven performance. Today, more than ever, businesses are expected to possess the talent, tools, processes, and capabilities to enable their organizations to implement and utilize continuous analysis of past business performance and events to gain forward-looking insight to drive business decisions and actions. AI-Enabled Analytics in Business is your Roadmap to meet this essential business capability. To ensure we can plan for the future vs react to the future when it arrives, we need to develop and deploy a toolbox of tools, techniques, and effective processes to reveal forward-looking unbiased insights that help us understand significant patterns, relationships, and trends. This book promotes clarity to enable you to make better decisions from insights about the future. Learn how advanced analytics ensures that your people have the right information at the right time to gain critical insights and performance opportunities Empower better, smarter decision making by implementing AI-enabled analytics decision support tools Uncover patterns and insights in data, and discover facts about your business that will unlock greater performance Gain inspiration from practical examples and use cases showing how to move your business toward AI-Enabled decision making AI-Enabled Analytics in Business is a must-have practical resource for directors, officers, and executives across various functional disciplines who seek increased business performance and valuation.
People analytics for dummies by
Maximize performance with better data Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them. People analytics is the study of your number one business asset--your people--and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce. Start a people analytics project Work with qualitative data Collect data via communications Find the right tools and approach for analyzing data If your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.
Analytics for retail : a step-by-step guide to the statistics behind a successful retail business by
Examine select retail business scenarios to learn basic mathematics, as well as probability and statistics required to analyze big data. This book focuses on useful and imperative applied analytics needed to build a retail business and explains mathematical concepts essential for decision making and communication in retail business environments. Everyone is a buyer or seller of products these days whether through a physical department store, Amazon, or their own business website. This book is a step-by-step guide to understanding and managing the mechanics of markups, markdowns, and basic statistics, math and computers that will help in your retail business. You'll tackle what to do with data once it is has accumulated and see how to arrange the data using descriptive statistics, primarily means, median, and mode, and then how to read the corresponding charts and graphs. Analytics for Retail is your path to creating visual representations that powerfully communicate information and drive decisions.
Social media analytics strategy : using data to optimize business performance by
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You'll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing.
Machine learning for business analytics : real-time data analysis for decision-making by
Machine Learning is an integral tool in a business analyst's arsenal because the rate at which data is being generated from different sources is increasing and working on complex unstructured data is becoming inevitable. Data collection, data cleaning, and data mining are rapidly becoming more difficult to analyze than just importing information from a primary or secondary source. The machine learning model plays a crucial role in predicting the future performance and results of a company. In real-time, data collection and data wrangling are the important steps in deploying the models. Analytics is a tool for visualizing and steering data and statistics. Business analysts can work with different datasets -- choosing an appropriate machine learning model results in accurate analyzing, forecasting the future, and making informed decisions. The global machine learning market was valued at $1.58 billion in 2017 and is expected to reach $20.83 billion in 2024 -- growing at a CAGR of 44.06% between 2017 and 2024. The authors have compiled important knowledge on machine learning real-time applications in business analytics. This book enables readers to get broad knowledge in the field of machine learning models and to carry out their future research work. The future trends of machine learning for business analytics are explained with real case studies. Essentially, this book acts as a guide to all business analysts. The authors blend the basics of data analytics and machine learning and extend its application to business analytics. This book acts as a superb introduction and covers the applications and implications of machine learning. The authors provide first-hand experience of the applications of machine learning for business analytics in the section on real-time analysis. Case studies put the theory into practice so that you may receive hands-on experience with machine learning and data analytics. This book is a valuable source for practitioners, industrialists, technologists, and researchers.
Social media data mining and analytics by
Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses. Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Wikipedia, Stack Exchange, LiveJournal, movie reviews, and other rich data sources. In it, you will learn: The four key characteristics of online services-users, social networks, actions, and content The full data discovery lifecycle-data extraction, storage, analysis, and visualization How to work with code and extract data to create solutions How to use Big Data to make accurate customer predictions How to personalize the social media experience using machine learning Using the techniques the authors detail will provide organizations the competitive advantage they need to harness the rich data available from social media platforms.
Fundamentals of Descriptive Analytics
The course aims to introduce you to the fundamentals of descriptive analytics. Descriptive analytics make use of current transactions to enable managers to visualize how the company is performing.
You will learn how to create dashboards, query report and adhoc reports, and drilldowns using Descriptive analytics tools.
Business analytics and statistics by
Business Analytics & Statistics, 1st Edition presents statistics in a cutting-edge interactive digital format designed to motivate students by taking the road blocks out of self-study and to facilitate mastery through drill-and-skill practice. Available as a full-colour printed textbook with an interactive eBook code, this text enables every student to master concepts and succeed in assessment, and supports lecturers with an extensive and easy-to-use teaching and learning package. Business Analytics & Statistics, 1st Edition presents statistics in a cutting-edge interactive digital format designed to motivate students by taking the road blocks out of self-study and to facilitate mastery through drill-and-skill practice. Available as a full-colour printed textbook with an interactive eBook code, this text enables every student to master concepts and succeed in assessment, and supports lecturers with an extensive and easy-to-use teaching and learning package.
Business statistics and analytics in practice by
Bowerman 9e covers both standard business statistics and business analytics topics and provides them in a clear presentation that is organized so that business analytics topics may be used or not used. Bowerman provides a continuous case throughout chapters and business analytics topics that allow students to use data for a more applied and practical approach. Featuring Connect, Smartbook, Guided examples, Algorithmic Problems and a Business Statistics, Math and Excel prep component, Bowerman is a perfect fit for the instructor who wants a Business Stats with Business Analytics focus [https://www.mheducation.ca/ise-business-statistics-and-analytics-in-practice-9781260287844-can-group#tab-label-product-description-title].
Data Analytics: Effective Methods for Presenting ResultsData analytics: effective methods for presenting results by
If you are a manager who receives the results of any data analyst¿s work to help with your decision-making, this book is for you. Anyone playing a role in the field of analytics can benefit from this book as well. In the two decades the editors of this book spent teaching and consulting in the field of analytics, they noticed a critical shortcoming in the communication abilities of many analytics professionals. Specifically, analysts have difficulty in articulating in business terms what their analyses showed and what actionable recommendations were made. When analysts made presentations, they tended to lapse into the technicalities of mathematical procedures, rather than focusing on the strategic and tactical impact and meaning of their work. As analytics has become more mainstream and widespread in organizations, this problem has grown more acute. Data Analytics: Effective Methods for Presenting Results tackles this issue. The editors have used their experience as presenters and audience members who have become lost during presentation. Over the years, they experimented with different ways of presenting analytics work to make a more compelling case to top managers. They have discovered tried and true methods for improving presentations, which they share. The book also presents insights from other analysts and managers who share their own experiences. It is truly a collection of experiences and insight from academics and professionals involved with analytics. The book is not a primer on how to draw the most beautiful charts and graphs or about how to perform any specific kind of analysis. Rather, it shares the experiences of professionals in various industries about how they present their analytics results effectively. They tell their stories on how to win over audiences. The book spans multiple functional areas within a business, and in some cases, it discusses how to adapt presentations to the needs of audiences at different levels of management.
Data science for business and decision making by
Data Science for Business and Decision Making covers both statistics and operations research while most competing textbooks focus on one or the other. As a result, the book more clearly defines the principles of business analytics for those who want to apply quantitative methods in their work. Its emphasis reflects the importance of regression, optimization and simulation for practitioners of business analytics. Each chapter uses a didactic format that is followed by exercises and answers. Freely-accessible datasets enable students and professionals to work with Excel, Stata Statistical Software®, and IBM SPSS Statistics Software®.
Data visualization by
An accessible primer on how to create effective graphics from data This book provides students and researchers a hands-on introduction to the principles and practice of data visualization. It explains what makes some graphs succeed while others fail, how to make high-quality figures from data using powerful and reproducible methods, and how to think about data visualization in an honest and effective way. Data Visualization builds the reader's expertise in ggplot2, a versatile visualization library for the R programming language. Through a series of worked examples, this accessible primer then demonstrates how to create plots piece by piece, beginning with summaries of single variables and moving on to more complex graphics. Topics include plotting continuous and categorical variables; layering information on graphics; producing effective "small multiple" plots; grouping, summarizing, and transforming data for plotting; creating maps; working with the output of statistical models; and refining plots to make them more comprehensible. Effective graphics are essential to communicating ideas and a great way to better understand data. This book provides the practical skills students and practitioners need to visualize quantitative data and get the most out of their research findings. Provides hands-on instruction using R and ggplot2 Shows how the "tidyverse" of data analysis tools makes working with R easier and more consistent Includes a library of data sets, code, and functions
Digital analytics for marketing by
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The author covers timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book's experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening learning by helping them to think outside the box. Filled with engaging, interactive exercises, and interesting insights from an industry expert, this book will appeal to students of digital marketing, online marketing, and analytics. A companion website features an instructor's manual, test bank, and PowerPoint slides.
Excel data analysis for dummies by
Take Excel to the next level Excel is the world's leading spreadsheet application. It's a key module in Microsoft Office--the number-one productivity suite--and it is the number-one business intelligence tool. An Excel dashboard report is a visual presentation of critical data and uses gauges, maps, charts, sliders, and other graphical elements to present complex data in an easy-to-understand format. Excel Data Analysis For Dummies explains in depth how to use Excel as a tool for analyzing big data sets. In no time, you'll discover how to mine and analyze critical data in order to make more informed business decisions. Work with external databases, PivotTables, and Pivot Charts Use Excel for statistical and financial functions and data sharing Get familiar with Solver Use the Small Business Finance Manager If you're familiar with Excel but lack a background in the technical aspects of data analysis, this user-friendly book makes it easy to start putting it to use for you.
Financial planning & analysis and performance management by
Critical insights for savvy financial analysts Financial Planning & Analysis and Performance Management is the essential desk reference for CFOs, FP&A professionals, investment banking professionals, and equity research analysts. With thought-provoking discussion and refreshing perspective, this book provides insightful reference for critical areas that directly impact an organization's effectiveness. From budgeting and forecasting, analysis, and performance management, to financial communication, metrics, and benchmarking, these insights delve into the cornerstones of business and value drivers. Dashboards, graphs, and other visual aids illustrate complex concepts and provide reference at a glance, while the author's experience as a CFO, educator, and general manager leads to comprehensive and practical analytical techniques for real world application. Financial analysts are under constant pressure to perform at higher and higher levels within the realm of this consistently challenging function. Though areas ripe for improvement abound, true resources are scarce--until now. This book provides real-world guidance for analysts ready to: Assess performance of FP&A function and develop improvement program Improve planning and forecasting with new and provocative thinking Step up your game with leading edge analytical tools and practical solutions Plan, analyze and improve critical business and value drivers Build analytical capability and effective presentation of financial information Effectively evaluate capital investments in uncertain times The most effective analysts are those who are constantly striving for improvement, always seeking new solutions, and forever in pursuit of enlightening resources with real, useful information. Packed with examples, practical solutions, models, and novel approaches, Financial Planning & Analysis and Performance Management is an invaluable addition to the analyst's professional library. Access to a website with many of the tools introduced are included with the purchase of the book.
Predictive analytics for business strategy : reasoning from data to actionable knowledge by
Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not [https://www.mheducation.com.sg/].
Social media data mining and analytics by
Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses. Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Wikipedia, Stack Exchange, LiveJournal, movie reviews, and other rich data sources. In it, you will learn: The four key characteristics of online services-users, social networks, actions, and content The full data discovery lifecycle-data extraction, storage, analysis, and visualization How to work with code and extract data to create solutions How to use Big Data to make accurate customer predictions How to personalize the social media experience using machine learning Using the techniques the authors detail will provide organizations the competitive advantage they need to harness the rich data available from social media platforms.
Strategic analytics : integrating management science and strategy by
Defines common ground at the interface of strategy and management science and unites the topics with an original approach vital for strategy students, researchers and managers Strategic Analytics: Integrating Management Science and Strategy combines strategy content with strategy process through the lenses of management science, masterfully defining the common ground that unites both fields. Each chapter starts with the perspective of a certain strategy problem, such as competition, but continues with an explanation of the strategy process using management science tools such as simulation. Facilitating the process of strategic decision making through the lens of management science, the author integrates topics that are usually in conflict for MBAs: strategy and quantitative methods. Strategic Analytics features multiple international real-life case studies and examples, business issues for further research and theory review questions and exercises at the end of each chapter. Strategic Analytics starts by introducing readers to strategic management. It then goes on to cover: managerial capabilities for a complex world; politics, economy, society, technology, and environment; external environments known as exogenous factors (PESTE) and endogenous factors (industry); industry dynamics; industry evolution; competitive advanta≥ dynamic resource management; organisational design; performance measurement system; the life cycle of organisations from start-ups; maturity for maintaining profitability and growth; and finally, regeneration. Developed from the author's own Strategy Analytics course at Warwick Business School, personal experience as consultant, and in consultation with other leading scholars Uses management science to facilitate the process of strategic decision making Chapters structured with chapter objectives, summaries, short case studies, tables, student exercises, references and management science models Accompanied by a supporting website Aimed at both academics and practitioners, Strategic Analytics is an ideal text for postgraduates and advanced undergraduate students of business and management.
Fundamentals of Descriptive Analytics
The course aims to introduce you to the fundamentals of descriptive analytics. Descriptive analytics make use of current transactions to enable managers to visualize how the company is performing.
You will learn how to create dashboards, query report and adhoc reports, and drilldowns using Descriptive analytics tools.
Analytics for retail : a step-by-step guide to the statistics behind a successful retail business by
Examine select retail business scenarios to learn basic mathematics, as well as probability and statistics required to analyze big data. This book focuses on useful and imperative applied analytics needed to build a retail business and explains mathematical concepts essential for decision making and communication in retail business environments. Everyone is a buyer or seller of products these days whether through a physical department store, Amazon, or their own business website. This book is a step-by-step guide to understanding and managing the mechanics of markups, markdowns, and basic statistics, math and computers that will help in your retail business. You'll tackle what to do with data once it is has accumulated and see how to arrange the data using descriptive statistics, primarily means, median, and mode, and then how to read the corresponding charts and graphs. Analytics for Retail is your path to creating visual representations that powerfully communicate information and drive decisions.
Big data by
Big Data is a concept of major relevance in today's world, sometimes highlighted as a key asset for productivity growth, innovation, and customer relationship, whose popularity has increased considerably during the last years. Areas like smart cities, manufacturing, retail, finance, software development, environment, digital media, among others, can benefit from the collection, storage, processing, and analysis of Big Data, leveraging unprecedented data-driven workflows and considerably improved decision-making processes. The concept of a Big Data Warehouse (BDW) is emerging as either an augmentation or a replacement of the traditional Data Warehouse (DW), a concept that has a long history as one of the most valuable enterprise data assets. Nevertheless, research in Big Data Warehousing is still in its infancy, lacking an integrated and validated approach for designing and implementing both the logical layer (data models, data flows, and interoperability between components) and the physical layer (technological infrastructure) of these complex systems. This book addresses models and methods for designing and implementing Big Data Systems to support mixed and complex decision processes, giving special attention to BDWs as a way of efficiently storing and processing batch or streaming data for structured or semi-structured analytical problems.
Building analytics teams by
Master the skills necessary to hire and manage a team of highly skilled individuals to design, build, and implement applications and systems based on advanced analytics and AI Key Features Learn to create an operationally effective advanced analytics team in a corporate environment Select and undertake projects that have a high probability of success and deliver the improved top and bottom-line results Understand how to create relationships with executives, senior managers, peers, and subject matter experts that lead to team collaboration, increased funding, and long-term success for you and your team Book Description In Building Analytics Teams, John K. Thompson, with his 30+ years of experience and expertise, illustrates the fundamental concepts of building and managing a high-performance analytics team, including what to do, who to hire, projects to undertake, and what to avoid in the journey of building an analytically sound team. The core processes in creating an effective analytics team and the importance of the business decision-making life cycle are explored to help achieve initial and sustainable success. The book demonstrates the various traits of a successful and high-performing analytics team and then delineates the path to achieve this with insights on the mindset, advanced analytics models, and predictions based on data analytics. It also emphasizes the significance of the macro and micro processes required to evolve in response to rapidly changing business needs. The book dives into the methods and practices of managing, developing, and leading an analytics team. Once you've brought the team up to speed, the book explains how to govern executive expectations and select winning projects. By the end of this book, you will have acquired the knowledge to create an effective business analytics team and develop a production environment that delivers ongoing operational improvements for your organization. What you will learn Avoid organizational and technological pitfalls of moving from a defined project to a production environment Enable team members to focus on higher-value work and tasks Build Advanced Analytics and Artificial Intelligence (AA&AI) functions in an organization Outsource certain projects to competent and capable third parties Support the operational areas that intend to invest in business intelligence, descriptive statistics, and small-scale predictive analytics Analyze the operational area, the processes, the data, and the organizational resistance Who this book is for This book is for senior executives, senior and junior managers, and those who are working as part of a team that is accountable for designing, building, delivering and ensuring business success through advanced analytics and artificial intelligence systems and applications. At least 5 to 10 years of experience in driving your organization to a higher level of efficiency will be helpful.
Business analytics and statistics by
Business Analytics & Statistics, 1st Edition presents statistics in a cutting-edge interactive digital format designed to motivate students by taking the road blocks out of self-study and to facilitate mastery through drill-and-skill practice. Available as a full-colour printed textbook with an interactive eBook code, this text enables every student to master concepts and succeed in assessment, and supports lecturers with an extensive and easy-to-use teaching and learning package. Business Analytics & Statistics, 1st Edition presents statistics in a cutting-edge interactive digital format designed to motivate students by taking the road blocks out of self-study and to facilitate mastery through drill-and-skill practice. Available as a full-colour printed textbook with an interactive eBook code, this text enables every student to master concepts and succeed in assessment, and supports lecturers with an extensive and easy-to-use teaching and learning package.
Data science and analytics for SMEs : consulting, tools, practical use cases by
Master the tricks and techniques of business analytics consulting, specifically applicable to small-to-medium businesses (SMEs). Written to help you hone your business analytics skills, this book applies data science techniques to help solve problems and improve upon many aspects of a business' operations. SMEs are looking for ways to use data science and analytics, and this need is becoming increasingly pressing with the ongoing digital revolution. The topics covered in the books will help to provide the knowledge leverage needed for implementing data science in small business. The demand of small business for data analytics are in conjunction with the growing number of freelance data science consulting opportunities; hence this book will provide insight on how to navigate this new terrain. This book uses a do-it-yourself approach to analytics and introduces tools that are easily available online and are non-programming based. Data science will allow SMEs to understand their customer loyalty, market segmentation, sales and revenue increase etc. more clearly. Data Science and Analytics for SMEs is particularly focused on small businesses and explores the analytics and data that can help them succeed further in their business.
Excel data analysis for dummies by
Take Excel to the next level Excel is the world's leading spreadsheet application. It's a key module in Microsoft Office--the number-one productivity suite--and it is the number-one business intelligence tool. An Excel dashboard report is a visual presentation of critical data and uses gauges, maps, charts, sliders, and other graphical elements to present complex data in an easy-to-understand format. Excel Data Analysis For Dummies explains in depth how to use Excel as a tool for analyzing big data sets. In no time, you'll discover how to mine and analyze critical data in order to make more informed business decisions. Work with external databases, PivotTables, and Pivot Charts Use Excel for statistical and financial functions and data sharing Get familiar with Solver Use the Small Business Finance Manager If you're familiar with Excel but lack a background in the technical aspects of data analysis, this user-friendly book makes it easy to start putting it to use for you.
Financial planning & analysis and performance management by
Critical insights for savvy financial analysts Financial Planning & Analysis and Performance Management is the essential desk reference for CFOs, FP&A professionals, investment banking professionals, and equity research analysts. With thought-provoking discussion and refreshing perspective, this book provides insightful reference for critical areas that directly impact an organization's effectiveness. From budgeting and forecasting, analysis, and performance management, to financial communication, metrics, and benchmarking, these insights delve into the cornerstones of business and value drivers. Dashboards, graphs, and other visual aids illustrate complex concepts and provide reference at a glance, while the author's experience as a CFO, educator, and general manager leads to comprehensive and practical analytical techniques for real world application. Financial analysts are under constant pressure to perform at higher and higher levels within the realm of this consistently challenging function. Though areas ripe for improvement abound, true resources are scarce--until now. This book provides real-world guidance for analysts ready to: Assess performance of FP&A function and develop improvement program Improve planning and forecasting with new and provocative thinking Step up your game with leading edge analytical tools and practical solutions Plan, analyze and improve critical business and value drivers Build analytical capability and effective presentation of financial information Effectively evaluate capital investments in uncertain times The most effective analysts are those who are constantly striving for improvement, always seeking new solutions, and forever in pursuit of enlightening resources with real, useful information. Packed with examples, practical solutions, models, and novel approaches, Financial Planning & Analysis and Performance Management is an invaluable addition to the analyst's professional library. Access to a website with many of the tools introduced are included with the purchase of the book.
Intelligent data analysis : from data gathering to data comprehension by
This book focuses on methods and tools for intelligent data analysis, aimed at narrowing the increasing gap between data gathering and data comprehension, and emphasis will also be given to solving of problems which result from automated data collection, such as analysis of computer-based patient records, data warehousing tools, intelligent alarming, effective and efficient monitoring, and so on. This book aims to describe the different approaches of Intelligent Data Analysis from a practical point of view: solving common life problems with data analysis tools.
Simulating business processes for descriptive, predictive, and prescriptive analytics by
This book outlines the benefits and limitations of simulation, what is involved in setting up a simulation capability in an organization, the steps involved in developing a simulation model and how to ensure that model results are implemented. In addition, detailed example applications are provided to show where the tool is useful and what it can offer the decision maker. In Simulating Business Processes for Descriptive, Predictive, and Prescriptive Analytics, Andrew Greasley provides an in-depth discussion of Business process simulation and how it can enable business analytics How business process simulation can provide speed, cost, dependability, quality, and flexibility metrics Industrial case studies including improving service delivery while ensuring an efficient use of staff in public sector organizations such as the police service, testing the capacity of planned production facilities in manufacturing, and ensuring on-time delivery in logistics systems State-of-the-art developments in business process simulation regarding the generation of simulation analytics using process mining and modeling people's behavior Managers and decision makers will learn how simulation provides a faster, cheaper and less risky way of observing the future performance of a real-world system. The book will also benefit personnel already involved in simulation development by providing a business perspective on managing the process of simulation, ensuring simulation results are implemented, and that performance is improved.
Strategic analytics : integrating management science and strategy by
Defines common ground at the interface of strategy and management science and unites the topics with an original approach vital for strategy students, researchers and managers Strategic Analytics: Integrating Management Science and Strategy combines strategy content with strategy process through the lenses of management science, masterfully defining the common ground that unites both fields. Each chapter starts with the perspective of a certain strategy problem, such as competition, but continues with an explanation of the strategy process using management science tools such as simulation. Facilitating the process of strategic decision making through the lens of management science, the author integrates topics that are usually in conflict for MBAs: strategy and quantitative methods. Strategic Analytics features multiple international real-life case studies and examples, business issues for further research and theory review questions and exercises at the end of each chapter. Strategic Analytics starts by introducing readers to strategic management. It then goes on to cover: managerial capabilities for a complex world; politics, economy, society, technology, and environment; external environments known as exogenous factors (PESTE) and endogenous factors (industry); industry dynamics; industry evolution; competitive advanta≥ dynamic resource management; organisational design; performance measurement system; the life cycle of organisations from start-ups; maturity for maintaining profitability and growth; and finally, regeneration. Developed from the author's own Strategy Analytics course at Warwick Business School, personal experience as consultant, and in consultation with other leading scholars Uses management science to facilitate the process of strategic decision making Chapters structured with chapter objectives, summaries, short case studies, tables, student exercises, references and management science models Accompanied by a supporting website Aimed at both academics and practitioners, Strategic Analytics is an ideal text for postgraduates and advanced undergraduate students of business and management.
Text Analytics for Business DecisionsText analytics for business decisions: a case study approach by
With the rise in data science development, we now have many remarkable techniques and tools to extend data analysis from numeric and categorical data to textual data. Sifting through the open-ended responses from a survey, for example, was an arduous process when performed by hand. Using a case study approach, this book was written for business analysts who wish to increase their skills in extracting answers for text data in order to support business decision making. Most of the exercises use Excel, today's most common analysis tool, and R, a popular analytic computer environment. The techniques covered range from the most basic text analytics, such as key word analysis, to more sophisticated techniques, such as topic extraction and text similarity scoring. Companion files with numerous datasets are included for use with case studies and exercises. FEATURES: Organized by tool or technique, with the basic techniques presented first and the more sophisticated techniques presented later Uses Excel and R for datasets in case studies and exercises Features the CRISP-DM data mining standard with early chapters for conducting the preparatory steps in data mining Companion files with numerous datasets and figures from the text. The companion files are available online by emailing the publisher with proof of purchase at info@merclearning.com.
Fundamentals of Predictive Analytics
This course will introduce you to some of the predictive modeling techniques commonly used by industries. By taking this course, you will gain a solid foundation of predictive analytics by analyzing huge historical data thru the application of statistical algorithms and machine learning techniques. In this course, you will learn to create predictive models as a guide in identifying the future outcomes based on historical data.
You will be exposed to the use of data mining software that will facilitate data exploration, and interpretation based on the predictive models that you created. You will be provided with useful business cases where you will apply the concepts, and identify the most effective machine learning techniques to solve real-world problems.
Business analytics : the art of modeling with spreadsheets by Business analytics and statistics by
Business Analytics & Statistics, 1st Edition presents statistics in a cutting-edge interactive digital format designed to motivate students by taking the road blocks out of self-study and to facilitate mastery through drill-and-skill practice. Available as a full-colour printed textbook with an interactive eBook code, this text enables every student to master concepts and succeed in assessment, and supports lecturers with an extensive and easy-to-use teaching and learning package. Business Analytics & Statistics, 1st Edition presents statistics in a cutting-edge interactive digital format designed to motivate students by taking the road blocks out of self-study and to facilitate mastery through drill-and-skill practice. Available as a full-colour printed textbook with an interactive eBook code, this text enables every student to master concepts and succeed in assessment, and supports lecturers with an extensive and easy-to-use teaching and learning package.
Business statistics and analytics in practice by
Bowerman 9e covers both standard business statistics and business analytics topics and provides them in a clear presentation that is organized so that business analytics topics may be used or not used. Bowerman provides a continuous case throughout chapters and business analytics topics that allow students to use data for a more applied and practical approach. Featuring Connect, Smartbook, Guided examples, Algorithmic Problems and a Business Statistics, Math and Excel prep component, Bowerman is a perfect fit for the instructor who wants a Business Stats with Business Analytics focus [https://www.mheducation.ca/ise-business-statistics-and-analytics-in-practice-9781260287844-can-group#tab-label-product-description-title].
Database systems : design, implementation, and management by
Database skills are among the most in-demand IT skills today. Now you can gain a solid foundation in database design and implementation with the practical, easy-to-understand approach in the market-leading DATABASE SYSTEMS: DESIGN, IMPLEMENTATION, AND MANAGEMENT, 13E. Diagrams, illustrations, and tables clarify in-depth coverage of database design. You learn the key to successful database implementation as you study how to properly design databases to fit within the larger strategic data environment. Clear, straightforward writing supports an outstanding balance of theory and practice with hands-on skills today�s employers want. Revised SQL coverage offers more SQL examples and simpler explanations that focus on the areas most important for a database career. More coverage of Big Data Analytics and NoSQL, including related Hadoop technologies, now provides a stronger hands-on approach.
Forecasting & predictive analytics : with ForecastX by
"The Seventh Edition of Business Forecasting is the most practical forecasting book on the market with the most powerful software-Forecast X. This edition presents a broad-based survey of business forecasting methods including subjective and objective approaches. As always, the author team of Keating and Wilson deliver practical how-to forecasting techniques, along with dozens of real world data sets while theory and math are held to a minimum."--Publisher's description
Future automation : changes to lives and to businesses by
remove Listen to Timothy Carone, one of our authors of 'Future Automation', on CNN Ryan Noble's latest podcast 'Rigged Election/Wikileaks fallout' here - cnn.it/2ez7NRf remove The world overstates the present fear of future risk. Autonomous systems are our future. One day we will wake up to some event that will make it clear that the robots have taken over but just not in the way we always thought. Robots take many forms. A driverless car is a robot. A drone over Afghanistan is a robot. Siri is a robot as are high frequency trading systems. And the autonomous systems that Amazon uses to manage their warehouses and logistics are collections of robots acting in concert. In short, robots, or autonomous systems, are slowly taking over the execution of key processes that run our businesses and our lives. We define an autonomous system to be an integration at the data and process level of three components: sensors or the Internet of Things that collect data; big data that stores and processes data; and artificial intelligence, which takes the information, makes decisions, and acts. On occasions, we add in actuators, which are motors that are responsible for moving or controlling a mechanism or system. Other words for an autonomous system with actuators are 'robot, ' 'driverless car, ' and 'unmanned drone.'This book describes the coming disruptions caused by autonomous systems (AS), which are unique blends of AI, analytics, and the Internet of Things (IoT). An example of an AS is a driverless car. Analytics is the key element here that is still receiving scant attention as compared to the advances in AI and IoT. This book shows how disruption across many industries caused by the presence of AS will be pervasive and that analytics, which is created by the IoT and other sensors, provides the content from which AI can make decisions. These decisions are no longer the purview of humans only. AS will transcend what machines currently do. We will show how the impact of AS will start to manifest in the coming years.
A general introduction to data analytics by
A guide to the principles and methods of data analysis that does not require knowledge of statistics or programming A General Introduction to Data Analytics is an essential guide to understand and use data analytics. This book is written using easy-to-understand terms and does not require familiarity with statistics or programming. The authors--noted experts in the field--highlight an explanation of the intuition behind the basic data analytics techniques. The text also contains exercises and illustrative examples. Thought to be easily accessible to non-experts, the book provides motivation to the necessity of analyzing data. It explains how to visualize and summarize data, and how to find natural groups and frequent patterns in a dataset. The book also explores predictive tasks, be them classification or regression. Finally, the book discusses popular data analytic applications, like mining the web, information retrieval, social network analysis, working with text, and recommender systems. The learning resources offer: A guide to the reasoning behind data mining techniques A unique illustrative example that extends throughout all the chapters Exercises at the end of each chapter and larger projects at the end of each of the text's two main parts Together with these learning resources, the book can be used in a 13-week course guide, one chapter per course topic. The book was written in a format that allows the understanding of the main data analytics concepts by non-mathematicians, non-statisticians and non-computer scientists interested in getting an introduction to data science. A General Introduction to Data Analytics is a basic guide to data analytics written in highly accessible terms.
Mobility patterns, big data and transport analytics : tools and applications for modeling by
Mobility Patterns, Big Data and Transport Analytics provides a guide to the new analytical framework and its relation to big data, focusing on capturing, predicting, visualizing and controlling mobility patterns - a key aspect of transportation modeling. The book features prominent international experts who provide overviews on new analytical frameworks, applications and concepts in mobility analysis and transportation systems. Users will find a detailed, mobility 'structural' analysis and a look at the extensive behavioral characteristics of transport, observability requirements and limitations for realistic transportation applications and transportation systems analysis that are related to complex processes and phenomena. This book bridges the gap between big data, data science, and transportation systems analysis with a study of big data's impact on mobility and an introduction to the tools necessary to apply new techniques. The book covers in detail, mobility 'structural' analysis (and its dynamics), the extensive behavioral characteristics of transport, observability requirements and limitations for realistic transportation applications, and transportation systems analysis related to complex processes and phenomena. The book bridges the gap between big data, data science, and Transportation Systems Analysis with a study of big data's impact on mobility, and an introduction to the tools necessary to apply new techniques.
Predictive analytics for business strategy : reasoning from data to actionable knowledge by
Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not [https://www.mheducation.com.sg/].
Smart data : state-of-the-art perspectives in computing and applications by
Smart Data: State-of-the-Art Perspectives in Computing and Applications explores smart data computing techniques to provide intelligent decision making and prediction services support for business, science, and engineering. It also examines the latest research trends in fields related to smart data computing and applications, including new computing theories, data mining and machine learning techniques. The book features contributions from leading experts and covers cutting-edge topics such as smart data and cloud computing, AI for networking, smart data deep learning, Big Data capture and representation, AI for Big Data applications, and more. Features Presents state-of-the-art research in big data and smart computing Provides a broad coverage of topics in data science and machine learning Combines computing methods with domain knowledge and a focus on applications in science, engineering, and business Covers data security and privacy, including AI techniques Includes contributions from leading researchers
Fundamentals of Predictive Analytics
This course will introduce you to some of the predictive modeling techniques commonly used by industries. By taking this course, you will gain a solid foundation of predictive analytics by analyzing huge historical data thru the application of statistical algorithms and machine learning techniques. In this course, you will learn to create predictive models as a guide in identifying the future outcomes based on historical data.
You will be exposed to the use of data mining software that will facilitate data exploration, and interpretation based on the predictive models that you created. You will be provided with useful business cases where you will apply the concepts, and identify the most effective machine learning techniques to solve real-world problems.
Analytics stories : using data to make good things happen by
Inform your own analyses by seeing how one of the best data analysts in the world approaches analytics problems Analytics Stories: How to Make Good Things Happen is a thoughtful, incisive, and entertaining exploration of the application of analytics to real-world problems and situations. Covering fields as diverse as sports, finance, politics, healthcare, and business, Analytics Stories bridges the gap between the oft inscrutable world of data analytics and the concrete problems it solves. Distinguished professor and author Wayne L. Winston answers questions like: Was Liverpool over Barcelona the greatest upset in sports history? Was Derek Jeter a great infielder What's wrong with the NFL QB rating? How did Madoff keep his fund going? Does a mutual fund's past performance predict future performance? What caused the Crash of 2008? Can we predict where crimes are likely to occur? Is the lot of the American worker improving? How can analytics save the US Republic? The birth of evidence-based medicine: How did James Lind know citrus fruits cured scurvy? How can I objectively compare hospitals? How can we predict heart attacks in real time? How does a retail store know if you're pregnant? How can I use A/B testing to improve sales from my website? How can analytics help me write a hit song? Perfect for anyone with the word "analyst" in their job title, Analytics Stories illuminates the process of applying analytic principles to practical problems and highlights the potential pitfalls that await careless analysts.
Big data : a road map for successful digital marketing by
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
Big data on campus : data analytics and decision making in higher education by
How data-informed decision making can make colleges and universities more effective institutions. The continuing importance of data analytics is not lost on higher education leaders, who face a multitude of challenges, including increasing operating costs, dwindling state support, limits to tuition increases, and increased competition from the for-profit sector. To navigate these challenges, savvy leaders must leverage data to make sound decisions. In Big Data on Campus, leading data analytics experts and higher ed leaders show the role that analytics can play in the better administration of colleges and universities. Aimed at senior administrative leaders, practitioners of institutional research, technology professionals, and graduate students in higher education, the book opens with a conceptual discussion of the roles that data analytics can play in higher education administration. Subsequent chapters address recent developments in technology, the rapid accumulation of data assets, organizational maturity in building analytical capabilities, and methodological advancements in developing predictive and prescriptive analytics. Each chapter includes a literature review of the research and application of analytics developments in their respective functional areas, a discussion of industry trends, examples of the application of data analytics in their decision process, and other related issues that readers may wish to consider in their own organizational environment to find opportunities for building robust data analytics capabilities. Using a series of focused discussions and case studies, Big Data on Campushelps readers understand how analytics can support major organizational functions in higher education, including admission decisions, retention and enrollment management, student life and engagement, academic and career advising, student learning and assessment, and academic program planning. The final section of the book addresses major issues and human factors involved in using analytics to support decision making; the ethical, cultural, and managerial implications of its use; the role of university leaders in promoting analytics in decision making; and the need for a strong campus community to embrace the analytics revolution. Contributors: Rana Glasgal, J. Michael Gower, Tom Gutman, Brian P. Hinote, Braden J. Hosch, Aditya Johri, Christine M. Keller, Carrie Klein, Jaime Lester, Carrie Hancock Marcinkevage, Gail B. Marsh, Susan M. Menditto, Jillian N. Morn, Valentina Nestor, Cathy O'Bryan, Huzefa Rangwala, Timothy Renick, Charles Tegen, Rachit Thariani, Chris Tompkins, Lindsay K. Wayt, Karen L. Webber, Henry Y. Zheng, Ying Zhou
Data analysis and applications 1 : new and classical approaches by
This series of books collects a diverse array of work that provides the reader with theoretical and applied information on data analysis methods, models, and techniques, along with appropriate applications. Volume 1 begins with an introductory chapter by Gilbert Saporta, a leading expert in the field, who summarizes the developments in data analysis over the last 50 years. The book is then divided into three parts: Part 1 presents clustering and regression cases; Part 2 examines grouping and decomposition, GARCH and threshold models, structural equations, and SME modeling; and Part 3 presents symbolic data analysis, time series and multiple choice models, modeling in demography, and data mining.
Data mining and machine learning applications by
DATA MINING AND MACHINE LEARNING APPLICATIONS The book elaborates in detail on the current needs of data mining and machine learning and promotes mutual understanding among research in different disciplines, thus facilitating research development and collaboration. Data, the latest currency of today's world, is the new gold. In this new form of gold, the most beautiful jewels are data analytics and machine learning. Data mining and machine learning are considered interdisciplinary fields. Data mining is a subset of data analytics and machine learning involves the use of algorithms that automatically improve through experience based on data. Massive datasets can be classified and clustered to obtain accurate results. The most common technologies used include classification and clustering methods. Accuracy and error rates are calculated for regression and classification and clustering to find actual results through algorithms like support vector machines and neural networks with forward and backward propagation. Applications include fraud detection, image processing, medical diagnosis, weather prediction, e-commerce and so forth. The book features: A review of the state-of-the-art in data mining and machine learning, A review and description of the learning methods in human-computer interaction, Implementation strategies and future research directions used to meet the design and application requirements of several modern and real-time applications for a long time, The scope and implementation of a majority of data mining and machine learning strategies. A discussion of real-time problems. Audience Industry and academic researchers, scientists, and engineers in information technology, data science and machine and deep learning, as well as artificial intelligence more broadly.
Data science and analytics for SMEs : consulting, tools, practical use cases by
Master the tricks and techniques of business analytics consulting, specifically applicable to small-to-medium businesses (SMEs). Written to help you hone your business analytics skills, this book applies data science techniques to help solve problems and improve upon many aspects of a business' operations. SMEs are looking for ways to use data science and analytics, and this need is becoming increasingly pressing with the ongoing digital revolution. The topics covered in the books will help to provide the knowledge leverage needed for implementing data science in small business. The demand of small business for data analytics are in conjunction with the growing number of freelance data science consulting opportunities; hence this book will provide insight on how to navigate this new terrain. This book uses a do-it-yourself approach to analytics and introduces tools that are easily available online and are non-programming based. Data science will allow SMEs to understand their customer loyalty, market segmentation, sales and revenue increase etc. more clearly. Data Science and Analytics for SMEs is particularly focused on small businesses and explores the analytics and data that can help them succeed further in their business.
Empower decision makers with SAP analytics cloud : modernize BI with SAP's single platform for analytics by
Discover the capabilities and features of SAP Analytics Cloud to draw actionable insights from a variety of data, as well as the functionality that enables you to meet typical business challenges. With this book, you will work with SAC and enable key decision makers within your enterprise to deliver crucial business decisions driven by data and key performance indicators. Along the way you'll see how SAP has built a strong repertoire of analytics products and how SAC helps you analyze data to derive better business solutions. This book begins by covering the current trends in analytics and how SAP is re-shaping its solutions. Next, you will learn to analyze a typical business scenario and map expectations to the analytics solution including delivery via a single platform. Further, you will see how SAC as a solution meets each of the user expectations, starting with creation of a platform for sourcing data from multiple sources, enabling self-service for a spectrum of business roles, across time zones and devices. There's a chapter on advanced capabilities of predictive analytics and custom analytical applications. Later there are chapters explaining the security aspects and their technical features before concluding with a chapter on SAP's roadmap for SAC. Empower Decision Makers with SAP Analytics Cloud takes a unique approach of facilitating learning SAP Analytics Cloud by resolving the typical business challenges of an enterprise. These business expectations are mapped to specific features and capabilities of SAC, while covering its technical architecture block by block. You will: Work with the features and capabilities of SAP Analytics Cloud Analyze the requirements of a modern decision-support system Use the features of SAC that make it a single platform for decision support in a modern enterprise. See how SAC provides a secure and scalable platform hosted on the cloud.
It's all analytics - part ii;designing an integrated ai, analytics, and data science architecture for your organization by
Up to 70% and even more of corporate Analytics Efforts fail!!! Even after these corporations have made very large investments, in time, talent, and money, in developing what they thought were good data and analytics programs. Why? Because the executives and decision makers and the entire analytics team have not considered the most important aspect of making these analytics efforts successful. In this Book II of "It's All Analytics!" series, we describe two primary things: 1) What this "most important aspect" consists of, and 2) How to get this "most important aspect" at the center of the analytics effort and thus make your analytics program successful. This Book II in the series is divided into three main parts: Part I, Organizational Design for Success, discusses ....... The need for a complete company / organizational Alignment of the entire company and its analytics team for making its analytics successful. This means attention to the culture - the company culture culture!!! To be successful, the CEO's and Decision Makers of a company / organization must be fully cognizant of the cultural focus on 'establishing a center of excellence in analytics'. Simply, "culture - company culture" is the most important aspect of a successful analytics program. The focus must be on innovation, as this is needed by the analytics team to develop successful algorithms that will lead to greater company efficiency and increased profits. Part II, Data Design for Success, discusses ..... Data is the cornerstone of success with analytics. You can have the best analytics algorithms and models available, but if you do not have good data, efforts will at best be mediocre if not a complete failure. This Part II also goes further into data with descriptions of things like Volatile Data Memory Storage and Non-Volatile Data Memory Storage, in addition to things like data structures and data formats, plus considering things like Cluster Computing, Data Swamps, Muddy Data, Data Marts, Enterprise Data Warehouse, Data Reservoirs, and Analytic Sandboxes, and additionally Data Virtualization, Curated Data, Purchased Data, Nascent & Future Data, Supplemental Data, Meaningful Data, GIS (Geographic Information Systems) & Geo Analytics Data, Graph Databases, and Time Series Databases. Part II also considers Data Governance including Data Integrity, Data Security, Data Consistency, Data Confidence, Data Leakage, Data Distribution, and Data Literacy. Part III, Analytics Technology Design for Success, discusses .... Analytics Maturity and aspects of this maturity, like Exploratory Data Analysis, Data Preparation, Feature Engineering, Building Models, Model Evaluation, Model Selection, and Model Deployment. Part III also goes into the nuts and bolts of modern predictive analytics, discussing such terms as AI = Artificial Intelligence, Machine Learning, Deep Learning, and the more traditional aspects of analytics that feed into modern analytics like Statistics, Forecasting, Optimization, and Simulation. Part III also goes into how to Communicate and Act upon Analytics, which includes building a successful Analytics Culture within your company / organization. All-in-all, if your company or organization needs to be successful using analytics, this book will give you the basics of what you need to know to make it happen.
Predictive analytics: data mining, machine learning and data science for practitioners by
Using predictive analytics techniques, decision-makers can uncover hidden patterns and correlations in their data, and leverage this insight to improve a wide range of business decisions. In Predictive Analytics: Data Mining, Machine Learning and Data Science for Practitioners , Dr. Dursun Delen illuminates state-of-the-art best practices for predictive analytics for both business professionals and students. Delen's holistic approach covers all this, and more: Data mining processes, methods, and techniques The role and management of data Predictive analytics tools and metrics Techniques for text and web mining, and for sentiment analysis Integration with cutting-edge Big Data approaches Throughout, Delen promotes understanding by presenting numerous conceptual illustrations, motivational success stories, failed projects that teach important lessons, and simple, hands-on tutorials that set this guide apart from competitors.
Simulating Business Processes for Descriptive, Predictive, and Prescriptive AnalyticsSimulating business processes for descriptive, predictive, and prescriptive analytics by
This book outlines the benefits and limitations of simulation, what is involved in setting up a simulation capability in an organization, the steps involved in developing a simulation model and how to ensure that model results are implemented. In addition, detailed example applications are provided to show where the tool is useful and what it can offer the decision maker. In Simulating Business Processes for Descriptive, Predictive, and Prescriptive Analytics, Andrew Greasley provides an in-depth discussion of Business process simulation and how it can enable business analytics How business process simulation can provide speed, cost, dependability, quality, and flexibility metrics Industrial case studies including improving service delivery while ensuring an efficient use of staff in public sector organizations such as the police service, testing the capacity of planned production facilities in manufacturing, and ensuring on-time delivery in logistics systems State-of-the-art developments in business process simulation regarding the generation of simulation analytics using process mining and modeling people's behavior Managers and decision makers will learn how simulation provides a faster, cheaper and less risky way of observing the future performance of a real-world system. The book will also benefit personnel already involved in simulation development by providing a business perspective on managing the process of simulation, ensuring simulation results are implemented, and that performance is improved.
Fundamentals of Prescriptive Analytics
The course is designed to introduce you to prescriptive analytics. The course focuses on finding the best course of action in addressing the results or outputs generated by the descriptive and predictive analytics.
You will be introduced to the concept of optimization solutions which is essential in arriving at complex decisions that will maximize the organization’s goals and objectives, and manage constraints.
Business analytics and statistics by
"As Wiley publishes this title, teaching and learning is going through a period of unprecedented change. Emergent technologies have opened the possibilities to develop interactive resources that enrich the learning experience and optimise course success." -- Provided by publisher.
Content analysis : an introduction to its methodology by
What matters in people's social lives? What motivates and inspires our society? How do we enact what we know? Since the first edition published in 1980, Content Analysishas helped shape and define the field. In the highly anticipated Fourth Edition, award-winning scholar and author Klaus Krippendorff introduces you to the most current method of analyzing the textual fabric of contemporary society. Students and scholars will learn to treat data not as physical events but as communications that are created and disseminated to be seen, read, interpreted, enacted, and reflected upon according to the meanings they have for their recipients. Interpreting communications as texts in the contexts of their social uses distinguishes content analysis from other empirical methods of inquiry. Organized into three parts, Content Analysisfirst examines the conceptual aspects of content analysis, then discusses components such as unitizing and sampling, and concludes by showing readers how to trace the analytical paths and apply evaluative techniques. The Fourth Editionhas been completely revised to offer you the most current techniques and research on content analysis, including new information on reliability and social media. You will also gain practical advice and experience for teaching academic and commercial researchers how to conduct content analysis.
Data Analytics: Effective Methods for Presenting ResultsData analytics: effective methods for presenting results by
If you are a manager who receives the results of any data analyst¿s work to help with your decision-making, this book is for you. Anyone playing a role in the field of analytics can benefit from this book as well. In the two decades the editors of this book spent teaching and consulting in the field of analytics, they noticed a critical shortcoming in the communication abilities of many analytics professionals. Specifically, analysts have difficulty in articulating in business terms what their analyses showed and what actionable recommendations were made. When analysts made presentations, they tended to lapse into the technicalities of mathematical procedures, rather than focusing on the strategic and tactical impact and meaning of their work. As analytics has become more mainstream and widespread in organizations, this problem has grown more acute. Data Analytics: Effective Methods for Presenting Results tackles this issue. The editors have used their experience as presenters and audience members who have become lost during presentation. Over the years, they experimented with different ways of presenting analytics work to make a more compelling case to top managers. They have discovered tried and true methods for improving presentations, which they share. The book also presents insights from other analysts and managers who share their own experiences. It is truly a collection of experiences and insight from academics and professionals involved with analytics. The book is not a primer on how to draw the most beautiful charts and graphs or about how to perform any specific kind of analysis. Rather, it shares the experiences of professionals in various industries about how they present their analytics results effectively. They tell their stories on how to win over audiences. The book spans multiple functional areas within a business, and in some cases, it discusses how to adapt presentations to the needs of audiences at different levels of management.
Data science for business and decision making by
Data Science for Business and Decision Making covers both statistics and operations research while most competing textbooks focus on one or the other. As a result, the book more clearly defines the principles of business analytics for those who want to apply quantitative methods in their work. Its emphasis reflects the importance of regression, optimization and simulation for practitioners of business analytics. Each chapter uses a didactic format that is followed by exercises and answers. Freely-accessible datasets enable students and professionals to work with Excel, Stata Statistical Software®, and IBM SPSS Statistics Software®.
Data visualization : a practical introduction by
An accessible primer on how to create effective graphics from data This book provides students and researchers a hands-on introduction to the principles and practice of data visualization. It explains what makes some graphs succeed while others fail, how to make high-quality figures from data using powerful and reproducible methods, and how to think about data visualization in an honest and effective way. Data Visualization builds the reader's expertise in ggplot2, a versatile visualization library for the R programming language. Through a series of worked examples, this accessible primer then demonstrates how to create plots piece by piece, beginning with summaries of single variables and moving on to more complex graphics. Topics include plotting continuous and categorical variables; layering information on graphics; producing effective "small multiple" plots; grouping, summarizing, and transforming data for plotting; creating maps; working with the output of statistical models; and refining plots to make them more comprehensible. Effective graphics are essential to communicating ideas and a great way to better understand data. This book provides the practical skills students and practitioners need to visualize quantitative data and get the most out of their research findings. Provides hands-on instruction using R and ggplot2 Shows how the "tidyverse" of data analysis tools makes working with R easier and more consistent Includes a library of data sets, code, and functions
Data visualization made simple : insights into becoming visual by
Data Visualization Made Simple is a practical guide to the fundamentals, strategies, and real-world cases for data visualization, an essential skill required in today's information-rich world. With foundations rooted in statistics, psychology, and computer science, data visualization offers practitioners in almost every field a coherent way to share findings from original research, big data, learning analytics, and more. In nine appealing chapters, the book: examines the role of data graphics in decision-making, sharing information, sparking discussions, and inspiring future research; scrutinizes data graphics, deliberates on the messages they convey, and looks at options for design visualization; and includes cases and interviews to provide a contemporary view of how data graphics are used by professionals across industries Both novices and seasoned designers in education, business, and other areas can use this book's effective, linear process to develop data visualization literacy and promote exploratory, inquiry-based approaches to visualization problems.
Smart data : state-of-the-art perspectives in computing and applications by
Smart Data: State-of-the-Art Perspectives in Computing and Applications explores smart data computing techniques to provide intelligent decision making and prediction services support for business, science, and engineering. It also examines the latest research trends in fields related to smart data computing and applications, including new computing theories, data mining and machine learning techniques. The book features contributions from leading experts and covers cutting-edge topics such as smart data and cloud computing, AI for networking, smart data deep learning, Big Data capture and representation, AI for Big Data applications, and more. Features Presents state-of-the-art research in big data and smart computing Provides a broad coverage of topics in data science and machine learning Combines computing methods with domain knowledge and a focus on applications in science, engineering, and business Covers data security and privacy, including AI techniques Includes contributions from leading researchers
Strategic analytics : integrating management science and strategy by
Defines common ground at the interface of strategy and management science and unites the topics with an original approach vital for strategy students, researchers and managers Strategic Analytics: Integrating Management Science and Strategy combines strategy content with strategy process through the lenses of management science, masterfully defining the common ground that unites both fields. Each chapter starts with the perspective of a certain strategy problem, such as competition, but continues with an explanation of the strategy process using management science tools such as simulation. Facilitating the process of strategic decision making through the lens of management science, the author integrates topics that are usually in conflict for MBAs: strategy and quantitative methods. Strategic Analytics features multiple international real-life case studies and examples, business issues for further research and theory review questions and exercises at the end of each chapter. Strategic Analytics starts by introducing readers to strategic management. It then goes on to cover: managerial capabilities for a complex world; politics, economy, society, technology, and environment; external environments known as exogenous factors (PESTE) and endogenous factors (industry); industry dynamics; industry evolution; competitive advanta≥ dynamic resource management; organisational design; performance measurement system; the life cycle of organisations from start-ups; maturity for maintaining profitability and growth; and finally, regeneration. Developed from the author's own Strategy Analytics course at Warwick Business School, personal experience as consultant, and in consultation with other leading scholars Uses management science to facilitate the process of strategic decision making Chapters structured with chapter objectives, summaries, short case studies, tables, student exercises, references and management science models Accompanied by a supporting website Aimed at both academics and practitioners, Strategic Analytics is an ideal text for postgraduates and advanced undergraduate students of business and management.
Teaching data analytics : pedagogy and program design by
Geared towards educators interested in developing curriculum related to data analytics. Contains best practices for individual courses and program development. Covers the current tools available in the classroom as well as support programs available to academic institutions and faculty. Topics include the application of data analytics to a wide range of disciplines including business, psychology, and education. Contains material suitable to both undergraduate and graduate programs.
Writing analytically by
Learning to write well requires learning to use writing as a tool to think well--and this book shows you how. WRITING ANALYTICALLY leads you through the process of analysis and synthesis and helps you to generate original, well-developed ideas. Whether you're already a confident writer or someone who feels stranded amidst your notes and sources--waiting for the light bulb of inspiration to rescue you--this book will help you improve your skills. It's built on a series of tools for thinking that proceed step-by-step. Applying the tools will enable you to see more and arrive at better ideas about whatever you're analyzing. You'll learn to determine which details are important in your subject, how to go about figuring out why they are important, and most important, how to talk and write about what they mean.
Fundamentals of Prescriptive Analytics
The course is designed to introduce you to prescriptive analytics. The course focuses on finding the best course of action in addressing the results or outputs generated by the descriptive and predictive analytics.
You will be introduced to the concept of optimization solutions which is essential in arriving at complex decisions that will maximize the organization’s goals and objectives, and manage constraints.
Analytical skills for ai and data science : building skills for an ai-driven enterprise by
While several market-leading companies have successfully transformed their business models by following data- and AI-driven paths, the vast majority have yet to reap the benefits. How can your business and analytics units gain a competitive advantage by capturing the full potential of this predictive revolution? This practical guide presents a battle-tested end-to-end method to help you translate business decisions into tractable prescriptive solutions using data and AI as fundamental inputs [https://redshelf.com/].
Intelligent data analysis : from data gathering to data comprehension by
This book focuses on methods and tools for intelligent data analysis, aimed at narrowing the increasing gap between data gathering and data comprehension, and emphasis will also be given to solving of problems which result from automated data collection, such as analysis of computer-based patient records, data warehousing tools, intelligent alarming, effective and efficient monitoring, and so on. This book aims to describe the different approaches of Intelligent Data Analysis from a practical point of view: solving common life problems with data analysis tools.
It's All Analytics!It's all analytics!: the foundations of ai, big data, and data science landscape for... professionals in healthcare, business, and governm by
It's All Analytics! The Foundations of AI, Big Data and Data Science Landscape for Professionals in Healthcare, Business, and Government (978-0-367-35968-3, 325690) Professionals are challenged each day by a changing landscape of technology and terminology. In recent history, especially in the last 25 years, there has been an explosion of terms and methods that automate and improve decision-making and operations. One term, "analytics," is an overarching description of a compilation of methodologies. But AI (artificial intelligence), statistics, decision science, and optimization, which have been around for decades, have resurged. Also, things like business intelligence, online analytical processing (OLAP) and many, many more have been born or reborn. How is someone to make sense of all this methodology and terminology? This book, the first in a series of three, provides a look at the foundations of artificial intelligence and analytics and why readers need an unbiased understanding of the subject. The authors include the basics such as algorithms, mental concepts, models, and paradigms in addition to the benefits of machine learning. The book also includes a chapter on data and the various forms of data. The authors wrap up this book with a look at the next frontiers such as applications and designing your environment for success, which segue into the topics of the next two books in the series.
Model management and analytics for large scale systems by
Model Management and Analytics for Large Scale Systems covers the use of models and related artefacts (such as metamodels and model transformations) as central elements for tackling the complexity of building systems and managing data. With their increased use across diverse settings, the complexity, size, multiplicity and variety of those artefacts has increased. Originally developed for software engineering, these approaches can now be used to simplify the analytics of large-scale models and automate complex data analysis processes. Those in the field of data science will gain novel insights on the topic of model analytics that go beyond both model-based development and data analytics. This book is aimed at both researchers and practitioners who are interested in model-based development and the analytics of large-scale models, ranging from big data management and analytics, to enterprise domains. The book could also be used in graduate courses on model development, data analytics and data management. Identifies key problems and offers solution approaches and tools that have been developed or are necessary for model management and analytics Explores basic theory and background, current research topics, related challenges and the research directions for model management and analytics Provides a complete overview of model management and analytics frameworks, the different types of analytics (descriptive, diagnostics, predictive and prescriptive), the required modelling and method steps, and important future directions
Prediction revisited : the importance of observation by
A thought-provoking and startlingly insightful reworking of the science of prediction In Prediction Revisited: The Importance of Observation, a team of renowned experts in the field of data-driven investing delivers a ground-breaking reassessment of the delicate science of prediction for anyone who relies on data to contemplate the future. The book reveals why standard approaches to prediction based on classical statistics fail to address the complexities of social dynamics, and it provides an alternative method based on the intuitive notion of relevance. The authors describe, both conceptually and with mathematical precision, how relevance plays a central role in forming predictions from observed experience. Moreover, they propose a new and more nuanced measure of a prediction's reliability. Prediction Revisited also offers: Clarifications of commonly accepted but less commonly understood notions of statistics Insight into the efficacy of traditional prediction models in a variety of fields Colorful biographical sketches of some of the key prediction scientists throughout history Mutually supporting conceptual and mathematical descriptions of the key insights and methods discussed within With its strikingly fresh perspective grounded in scientific rigor, Prediction Revisited is sure to earn its place as an indispensable resource for data scientists, researchers, investors, and anyone else who aspires to predict the future from the data-driven lessons of the past.
Prescriptive analytics : the final frontier for evidence-based management and optimal decision making by
Prescriptive analytics is more directly linked to successful decision-making than any other form of business analytics. It can help you systematically sort through your choices to optimise decisions, respond to new opportunities and risks with precision, and continually reflect new information into your decisioning process. In Prescriptive Analytics, analytics expert Dr. Dursun Delen illuminates the field's state-of-the-art methods, offering holistic insight for both professionals and students. Delen's end-to-end, all-inclusive approach covers optimisation, simulation, multi-criteria decision-
Simulating Business Processes for Descriptive, Predictive, and Prescriptive AnalyticsSimulating business processes for descriptive, predictive, and prescriptive analytics by
This book outlines the benefits and limitations of simulation, what is involved in setting up a simulation capability in an organization, the steps involved in developing a simulation model and how to ensure that model results are implemented. In addition, detailed example applications are provided to show where the tool is useful and what it can offer the decision maker. In Simulating Business Processes for Descriptive, Predictive, and Prescriptive Analytics, Andrew Greasley provides an in-depth discussion of Business process simulation and how it can enable business analytics How business process simulation can provide speed, cost, dependability, quality, and flexibility metrics Industrial case studies including improving service delivery while ensuring an efficient use of staff in public sector organizations such as the police service, testing the capacity of planned production facilities in manufacturing, and ensuring on-time delivery in logistics systems State-of-the-art developments in business process simulation regarding the generation of simulation analytics using process mining and modeling people's behavior Managers and decision makers will learn how simulation provides a faster, cheaper and less risky way of observing the future performance of a real-world system. The book will also benefit personnel already involved in simulation development by providing a business perspective on managing the process of simulation, ensuring simulation results are implemented, and that performance is improved.
Smarter data science : succeeding with enterprise-grade data and AI projects by
Organizations can make data science a repeatable, predictable tool, which business professionals use to get more value from their data Enterprise data and AI projects are often scattershot, underbaked, siloed, and not adaptable to predictable business changes. As a result, the vast majority fail. These expensive quagmires can be avoided, and this book explains precisely how. Data science is emerging as a hands-on tool for not just data scientists, but business professionals as well. Managers, directors, IT leaders, and analysts must expand their use of data science capabilities for the organization to stay competitive. Smarter Data Science helps them achieve their enterprise-grade data projects and AI goals. It serves as a guide to building a robust and comprehensive information architecture program that enables sustainable and scalable AI deployments. When an organization manages its data effectively, its data science program becomes a fully scalable function that's both prescriptive and repeatable. With an understanding of data science principles, practitioners are also empowered to lead their organizations in establishing and deploying viable AI. They employ the tools of machine learning, deep learning, and AI to extract greater value from data for the benefit of the enterprise. By following a ladder framework that promotes prescriptive capabilities, organizations can make data science accessible to a range of team members, democratizing data science throughout the organization. Companies that collect, organize, and analyze data can move forward to additional data science achievements: Improving time-to-value with infused AI models for common use cases Optimizing knowledge work and business processes Utilizing AI-based business intelligence and data visualization Establishing a data topology to support general or highly specialized needs Successfully completing AI projects in a predictable manner Coordinating the use of AI from any compute node. From inner edges to outer edges: cloud, fog, and mist computing When they climb the ladder presented in this book, businesspeople and data scientists alike will be able to improve and foster repeatable capabilities. They will have the knowledge to maximize their AI and data assets for the benefit of their organizations.
Social media analytics strategy : using data to optimize business performance by
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You'll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing.
Fundamentals of Data Warehousing
The course is designed to introduce you to the fundamentals of data warehousing for managers. Data warehousing is used in business intelligence, enabling managers to make critical decisions based on different business transactions. Managers of businesses should be able to see opportunities for exploiting data coming from transactions using data warehousing. This provides a discussion on how to adapt data warehousing as an approach for managing data, highlighting the needed resources to roll out a data warehouse.
Artificial intelligence in practice : how 50 successful companies used artificial intelligence to solve problems by
Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.
Enterprise business intelligence and data warehousing : program management essentials by
Corporations and governmental agencies of all sizes are embracing a new generation of enterprise-scale business intelligence (BI) and data warehousing (DW), and very often appoint a single senior-level individual to serve as the Enterprise BI/DW Program Manager. This book is the essential guide to the incremental and iterative build-out of a successful enterprise-scale BI/DW program comprised of multiple underlying projects, and what the Enterprise Program Manager must successfully accomplish to orchestrate the many moving parts in the quest for true enterprise-scale business intelligence and data warehousing. Author Alan Simon has served as an enterprise business intelligence and data warehousing program management advisor to many of his clients, and spent an entire year with a single client as the adjunct consulting director for a $10 million enterprise data warehousing (EDW) initiative. He brings a wealth of knowledge about best practices, risk management, organizational culture alignment, and other Critical Success Factors (CSFs) to the discipline of enterprise-scale business intelligence and data warehousing.
Excel data analysis by
Take Excel to the next level Excel is the world's leading spreadsheet application. It's a key module in Microsoft Office--the number-one productivity suite--and it is the number-one business intelligence tool. An Excel dashboard report is a visual presentation of critical data and uses gauges, maps, charts, sliders, and other graphical elements to present complex data in an easy-to-understand format. Excel Data Analysis For Dummies explains in depth how to use Excel as a tool for analyzing big data sets. In no time, you'll discover how to mine and analyze critical data in order to make more informed business decisions. Work with external databases, PivotTables, and Pivot Charts Use Excel for statistical and financial functions and data sharing Get familiar with Solver Use the Small Business Finance Manager If you're familiar with Excel but lack a background in the technical aspects of data analysis, this user-friendly book makes it easy to start putting it to use for you.
Information systems by
Contents:
Business driven MIS. Management information systems: business driven MIS -- Decisions + processes: value driven business -- Ebusiness: electronic business value -- Ethics + information security: MIS business concerns -- Technical foundations of MIS. Infrastructures: sustainable technologies -- Data: business intelligence -- Networks: mobile business -- Enterprise MIS. Enterprise applications: business communications -- Systems development and project management : corporate responsibility.
Database systems : design, implementation, and management by
Database skills are among the most in-demand IT skills today. Now you can gain a solid foundation in database design and implementation with the practical, easy-to-understand approach in the market-leading DATABASE SYSTEMS: DESIGN, IMPLEMENTATION, AND MANAGEMENT, 13E. Diagrams, illustrations, and tables clarify in-depth coverage of database design. You learn the key to successful database implementation as you study how to properly design databases to fit within the larger strategic data environment. Clear, straightforward writing supports an outstanding balance of theory and practice with hands-on skills today�s employers want. Revised SQL coverage offers more SQL examples and simpler explanations that focus on the areas most important for a database career. More coverage of Big Data Analytics and NoSQL, including related Hadoop technologies, now provides a stronger hands-on approach.
Advanced marketing management : principles, skills and tools by
Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.
Auditing : a risk-based approach by
The audit environment continues to change in dramatic ways, and Johnstone/Gramling/Rittenberg's AUDITING: A RISK BASED-APPROACH, 11E prepares you for that fast-changing world by developing professional and ethical decision-making skills. AUDITING integrates the latest in standards, including new guidance from the PCAOB on audit reports, fraud risks, emerging topics such as data analytics, and ethical challenges facing today's financial statement auditors within a framework of professional skepticism. Extensively re-written to be more engaging and reader friendly, AUDITING includes features include: "What You Will Learn" and "Let�s Review" sections that highlight important points in each chapter, and integrated true/false and multiple-choice questions throughout the chapter and "Check Your Basic Knowledge" to ensure understanding as you read. Finally, new end-of-chapter problems and new cases provide valuable hands-on experience. Trust AUDITING, 11E to help you master the full range of auditing issues in today's evolving global environment.
Future automation : changes to lives and to businesses by
remove Listen to Timothy Carone, one of our authors of 'Future Automation', on CNN Ryan Noble's latest podcast 'Rigged Election/Wikileaks fallout' here - cnn.it/2ez7NRf remove The world overstates the present fear of future risk. Autonomous systems are our future. One day we will wake up to some event that will make it clear that the robots have taken over but just not in the way we always thought. Robots take many forms. A driverless car is a robot. A drone over Afghanistan is a robot. Siri is a robot as are high frequency trading systems. And the autonomous systems that Amazon uses to manage their warehouses and logistics are collections of robots acting in concert. In short, robots, or autonomous systems, are slowly taking over the execution of key processes that run our businesses and our lives. We define an autonomous system to be an integration at the data and process level of three components: sensors or the Internet of Things that collect data; big data that stores and processes data; and artificial intelligence, which takes the information, makes decisions, and acts. On occasions, we add in actuators, which are motors that are responsible for moving or controlling a mechanism or system. Other words for an autonomous system with actuators are 'robot, ' 'driverless car, ' and 'unmanned drone.'This book describes the coming disruptions caused by autonomous systems (AS), which are unique blends of AI, analytics, and the Internet of Things (IoT). An example of an AS is a driverless car. Analytics is the key element here that is still receiving scant attention as compared to the advances in AI and IoT. This book shows how disruption across many industries caused by the presence of AS will be pervasive and that analytics, which is created by the IoT and other sensors, provides the content from which AI can make decisions. These decisions are no longer the purview of humans only. AS will transcend what machines currently do. We will show how the impact of AS will start to manifest in the coming years.
Financial cybersecurity risk management : leadership perspectives and guidance for systems and institutions by
Understand critical cybersecurity and risk perspectives, insights, and tools for the leaders of complex financial systems and markets. This book offers guidance for decision makers and helps establish a framework for communication between cyber leaders and front-line professionals. Information is provided to help in the analysis of cyber challenges and choosing between risk treatment options. Financial cybersecurity is a complex, systemic risk challenge that includes technological and operational elements. The interconnectedness of financial systems and markets creates dynamic, high-risk environments where organizational security is greatly impacted by the level of security effectiveness of partners, counterparties, and other external organizations. The result is a high-risk environment with a growing need for cooperation between enterprises that are otherwise direct competitors. There is a new normal of continuous attack pressures that produce unprecedented enterprise threats that must be met with an array of countermeasures. Financial Cybersecurity Risk Management explores a range of cybersecurity topics impacting financial enterprises. This includes the threat and vulnerability landscape confronting the financial sector, risk assessment practices and methodologies, and cybersecurity data analytics. Governance perspectives, including executive and board considerations, are analyzed as are the appropriate control measures and executive risk reporting. What You'll Learn Analyze the threat and vulnerability landscape confronting the financial sector Implement effective technology risk assessment practices and methodologies Craft strategies to treat observed risks in financial systems Improve the effectiveness of enterprise cybersecurity capabilities Evaluate critical aspects of cybersecurity governance, including executive and board oversight Identify significant cybersecurity operational challenges Consider the impact of the cybersecurity mission across the enterprise Leverage cybersecurity regulatory and industry standards to help manage financial services risks Use cybersecurity scenarios to measure systemic risks in financial systems environments Apply key experiences from actual cybersecurity events to develop more robust cybersecurity architectures Who This Book Is For Decision makers, cyber leaders, and front-line professionals, including: chief risk officers, operational risk officers, chief information security officers, chief security officers, chief information officers, enterprise risk managers, cybersecurity operations directors, technology and cybersecurity risk analysts, cybersecurity architects and engineers, and compliance officers
Who wins in a digital world? : strategies to make your organization fit for the future by
How organizations can adapt to a constantly changing business environment by being flexible but focused, embracing change, and moving fast.In the new digital world, the unknowns are never-ending. Our ability to embrace the demands of change has become a prerequisite for success. It's not easy. We don't work the way we did last year. Next year, it will all change again. If an organization doesn't embrace the realities of change, it will be under siege from those that do. Who Wins in a Digital World explains how organizations can adapt to a constantly changing business environment by being flexible but focused, embracing change in all its messiness, and moving fast.In articles that originally appeared in MIT Sloan Management Review, experts from business and academia discuss digital adaptability, explaining how both organizations and individuals need the ability to excel in what their roles will become as technology and their competitive ecosystem evolve. They highlight strategies and mindsets that can foster change, including boldness in the face of digitization, a focus on collaboration, and an artificial intelligence game plan. And they explore the need for speed, with one contributor declaring- "Implement first, ask questions later (or not at all)." Once an organization accepts the fact that technological change is ongoing and inevitable, it becomes more about opportunity and less about challenge. This book shows that change can be stimulating, exhilarating, and something to be welcomed.Contributors Stephen J. Andriole, Jacques Bughin, Thomas H. Davenport, Nathan Furr, Lynn J. Good, David Kiron, Edward E. Lawler III, Vikram Mahidhar, Paul Michelman, Jeanne Ross, Paul J. H. Schoemaker, Andrew Shipilov, Charles Sull, Donald Sull, Philip E. Tetlock, Stefano Turconi, Nicolas van Zeebroeck, Peter Weill, Thomas Williams, Stephanie L. Woerner, Christopher G. Worley, James Yoder
Fundamentals of Data Warehousing
The course is designed to introduce you to the fundamentals of data warehousing for managers. Data warehousing is used in business intelligence, enabling managers to make critical decisions based on different business transactions. Managers of businesses should be able to see opportunities for exploiting data coming from transactions using data warehousing. This provides a discussion on how to adapt data warehousing as an approach for managing data, highlighting the needed resources to roll out a data warehouse.
Artificial intelligence for business: a roadmap for getting started with AI by
Artificial Intelligence for Business: A Roadmap for Getting Started with AI will provide the reader with an easy to understand roadmap for how to take an organization through the adoption of AI technology. It will first help with the identification of which business problems and opportunities are right for AI and how to prioritize them to maximize the likelihood of success. Specific methodologies are introduced to help with finding critical training data within an organization and how to fill data gaps if they exist. With data in hand, a scoped prototype can be built to limit risk and provide tangible value to the organization as a whole to justify further investment. Finally, a production level AI system can be developed with best practices to ensure quality with not only the application code, but also the AI models. Finally, with this particular AI adoption journey at an end, the authors will show that there is additional value to be gained by iterating on this AI adoption lifecycle and improving other parts of the organization.
Artificial Intelligence in PracticeArtificial intelligence in practice : how 50 successful companies used artificial intelligence to solve problems by
Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.
Augmented intelligence: the business power of human-machine collaboration by
The AI revolution is moving at a breakneck speed. Organizations are beginning to invest in innovative ways to monetize their data through the use of artificial intelligence. Businesses need to understand the reality of AI. To be successful, it is imperative that organizations understand that augmented intelligence is the secret to success. Augmented Intelligence: The Business Power of Human-Machine Collaboration is about the process of combining human and machine intelligence. This book provides business leaders and AI data experts with an understanding of the value of augmented intelligence and its ability to help win competitive markets. This book focuses on the requirement to clearly manage the foundational data used for augmented intelligence. It focuses on the risks of improper data use and delves into the ethics and governance of data in the era of augmented intelligence. In this book, we explore the difference between weak augmentation that is based on automating well understood processes and strong augmentation that is designed to rethink business processes through the inclusion of data, AI and machine learning. What experts are saying about Augmented Intelligence "The book you are about to read is of great importance because we increasingly rely on machine learning and AI. Therefore, it is critical that we understand the ability to create an environment in which businesses can have the tools to understand data from a holistic perspective. What is imperative is to be able to make better decisions based on an understanding of the behavior and thinking of our customers so that we can take the best next action. This book provides a clear understanding of the impact of augmented intelligence on both society and business."--Tsvi Gal, Managing Director, Enterprise Technology and Services, Morgan Stanley "Our mission has always been to help clients apply AI to better predict and shape future outcomes, empower higher value work, and automate how work gets done. I have always said, 'AI will not replace managers, but managers who use AI will replace managers who don't.' This book delves into the real value that AI promises, to augment existing human intelligence, and in the process, dispels some of the myths around AI and its intended purpose."--Rob Thomas, General Manager, Data and AI, IBM
Big data by
Big Data is a concept of major relevance in today's world, sometimes highlighted as a key asset for productivity growth, innovation, and customer relationship, whose popularity has increased considerably during the last years. Areas like smart cities, manufacturing, retail, finance, software development, environment, digital media, among others, can benefit from the collection, storage, processing, and analysis of Big Data, leveraging unprecedented data-driven workflows and considerably improved decision-making processes. The concept of a Big Data Warehouse (BDW) is emerging as either an augmentation or a replacement of the traditional Data Warehouse (DW), a concept that has a long history as one of the most valuable enterprise data assets. Nevertheless, research in Big Data Warehousing is still in its infancy, lacking an integrated and validated approach for designing and implementing both the logical layer (data models, data flows, and interoperability between components) and the physical layer (technological infrastructure) of these complex systems. This book addresses models and methods for designing and implementing Big Data Systems to support mixed and complex decision processes, giving special attention to BDWs as a way of efficiently storing and processing batch or streaming data for structured or semi-structured analytical problems.
Big data : concepts, warehousing, and analytics by
Big Data is a concept of major relevance in today's world, sometimes highlighted as a key asset for productivity, growth, innovation, and customer relationships. Its popularity has increased considerably during recent years. Areas like smart cities, manufacturing, retail, finance, software development, environment, digital media, among others, can benefit from the collection, storage, processing, and analysis of Big Data, leveraging unprecedented data-driven workflows and considerably improved decision-making processes. The concept of a Big Data Warehouse (BDW) is emerging as either an augmentation or a replacement of the traditional Data Warehouse (DW), a concept that has a long history as one of the most valuable enterprise data assets. Nevertheless, research in Big Data Warehousing is still in its infancy, lacking an integrated and validated approach for designing and implementing both the logical layer (data models, data flows, and interoperability between components) and the physical layer (technological infrastructure) of these complex systems. This book addresses models and methods for designing and implementing Big Data Systems to support mixed and complex decision processes, giving special attention to BDWs as a way of efficiently storing and processing batch or streaming data for structured or semi-structured analytical problems.
BigQuery for data warehousing : managed data analysis in the Google cloud by
Create a data warehouse, complete with reporting and dashboards using Google's BigQuery technology. This book takes you from the basic concepts of data warehousing through the design, build, load, and maintenance phases. You will build capabilities to capture data from the operational environment, and then mine and analyze that data for insight into making your business more successful. You will gain practical knowledge about how to use BigQuery to solve data challenges in your organization. BigQuery is a managed cloud platform from Google that provides enterprise data warehousing and reporting capabilities. Part I of this book shows you how to design and provision a data warehouse in the BigQuery platform. Part II teaches you how to load and stream your operational data into the warehouse to make it ready for analysis and reporting. Parts III and IV cover querying and maintaining, helping you keep your information relevant with other Google Cloud Platform services and advanced BigQuery. Part V takes reporting to the next level by showing you how to create dashboards to provide at-a-glance visual representations of your business situation. Part VI provides an introduction to data science with BigQuery, covering machine learning and Jupyter notebooks. What You Will Learn Design a data warehouse for your project or organization Load data from a variety of external and internal sources Integrate other Google Cloud Platform services for more complex workflows Maintain and scale your data warehouse as your organization grows Analyze, report, and create dashboards on the information in the warehouse Become familiar with machine learning techniques using BigQuery ML Who This Book Is For Developers who want to provide business users with fast, reliable, and insightful analysis from operational data, and data analysts interested in a cloud-based solution that avoids the pain of provisioning their own servers.
Excel data analysis by
Take Excel to the next level Excel is the world's leading spreadsheet application. It's a key module in Microsoft Office--the number-one productivity suite--and it is the number-one business intelligence tool. An Excel dashboard report is a visual presentation of critical data and uses gauges, maps, charts, sliders, and other graphical elements to present complex data in an easy-to-understand format. Excel Data Analysis For Dummies explains in depth how to use Excel as a tool for analyzing big data sets. In no time, you'll discover how to mine and analyze critical data in order to make more informed business decisions. Work with external databases, PivotTables, and Pivot Charts Use Excel for statistical and financial functions and data sharing Get familiar with Solver Use the Small Business Finance Manager If you're familiar with Excel but lack a background in the technical aspects of data analysis, this user-friendly book makes it easy to start putting it to use for you.
Jumpstart Snowflake : a step-by-step guide to modern cloud analytics by
Explore the modern market of data analytics platforms and the benefits of using Snowflake computing, the data warehouse built for the cloud. With the rise of cloud technologies, organizations prefer to deploy their analytics using cloud providers such as Amazon Web Services (AWS), Microsoft Azure, or Google Cloud Platform. Cloud vendors are offering modern data platforms for building cloud analytics solutions to collect data and consolidate into single storage solutions that provide insights for business users. The core of any analytics framework is the data warehouse, and previously customers did not have many choices of platform to use. Snowflake was built specifically for the cloud and it is a true game changer for the analytics market. This book will help onboard you to Snowflake, present best practices to deploy, and use the Snowflake data warehouse. In addition, it covers modern analytics architecture and use cases. It provides use cases of integration with leading analytics software such as Matillion ETL, Tableau, and Databricks. Finally, it covers migration scenarios for on-premise legacy data warehouses. You will: Know the key functionalities of Snowflake Set up security and access with cluster Bulk load data into Snowflake using the COPY command Migrate from a legacy data warehouse to Snowflake integrate the Snowflake data platform with modern business intelligence (BI) and data integration tools.
SAP business intelligence quick start guide : actionable business insights from the SAP business objects bi platform by
The SAP BusinessObjects Business Intelligence platform is a powerful reporting and analysis tool. This book is the ideal introduction to the SAP BusinessObjects Business Intelligence platform, introducing you to its data visualization, visual analytics, reporting, and dashboarding capabilities.
Simplifying data engineering and analytics with delta : create analytics-ready data that fuels artificial intelligence and business intelligence by
Explore how Delta brings reliability, performance, and governance to your data lake and all the AI and BI use cases built on top of it Key Features Learn Delta's core concepts and features as well as what makes it a perfect match for data engineering and analysis Solve business challenges of different industry verticals using a scenario-based approach Make optimal choices by understanding the various tradeoffs provided by Delta Book Description Delta helps you generate reliable insights at scale and simplifies architecture around data pipelines, allowing you to focus primarily on refining the use cases being worked on. This is especially important when you consider that existing architecture is frequently reused for new use cases. In this book, you'll learn about the principles of distributed computing, data modeling techniques, and big data design patterns and templates that help solve end-to-end data flow problems for common scenarios and are reusable across use cases and industry verticals. You'll also learn how to recover from errors and the best practices around handling structured, semi-structured, and unstructured data using Delta. After that, you'll get to grips with features such as ACID transactions on big data, disciplined schema evolution, time travel to help rewind a dataset to a different time or version, and unified batch and streaming capabilities that will help you build agile and robust data products. By the end of this Delta book, you'll be able to use Delta as the foundational block for creating analytics-ready data that fuels all AI/BI use cases. What you will learn Explore the key challenges of traditional data lakes Appreciate the unique features of Delta that come out of the box Address reliability, performance, and governance concerns using Delta Analyze the open data format for an extensible and pluggable architecture Handle multiple use cases to support BI, AI, streaming, and data discovery Discover how common data and machine learning design patterns are executed on Delta Build and deploy data and machine learning pipelines at scale using Delta Who this book is for Data engineers, data scientists, ML practitioners, BI analysts, or anyone in the data domain working with big data will be able to put their knowledge to work with this practical guide to executing pipelines and supporting diverse use cases using the Delta protocol. Basic knowledge of SQL, Python programming, and Spark is required to get the most out of this book.
Business Case Development – Analytics
This course is divided into two parts. The first part introduces you to the methods that researchers use to obtain, verify and validate information in applied research. It focuses on extracting/mining historical data, forecasting, and generating management reports. It seeks to help you understand how research resources can be used in generating management reports for informed decision-making.
The second part focuses on developing a business case integrating the research output with the intent to present or sell a feasible resolution for a well-defined business needs. The course provides a framework for business case development and techniques that are appropriate for any type of project requiring management approval. You will gain knowledge and skills in writing effective business case, identifying appropriate approaches, and managing information.
Accounting : information for business decisions by
A business focused introduction to Accounting for all students - not just those intending to be Accounting majors. Lead students through the real-world business cycle and how accounting information informs decision-making. Students learn how to base decisions on two kinds of accounting information - managerial and financial. Departing from the traditional approach taken by other introductory accounting textbooks, students apply both managerial and financial approaches within the topics examined in each chapter. The conversational writing engages students in the theoretical content and how it applies to contemporary real-world scenarios. The new edition updates includes the fully integrated Cafe Revive case study. Students follow a retail coffee business through the book to learn about applying accounting issues in the real world.
Auditing : a risk-based approach by
The audit environment continues to change in dramatic ways, and Johnstone/Gramling/Rittenberg's AUDITING: A RISK BASED-APPROACH, 11E prepares you for that fast-changing world by developing professional and ethical decision-making skills. AUDITING integrates the latest in standards, including new guidance from the PCAOB on audit reports, fraud risks, emerging topics such as data analytics, and ethical challenges facing today's financial statement auditors within a framework of professional skepticism. Extensively re-written to be more engaging and reader friendly, AUDITING includes features include: "What You Will Learn" and "Let�s Review" sections that highlight important points in each chapter, and integrated true/false and multiple-choice questions throughout the chapter and "Check Your Basic Knowledge" to ensure understanding as you read. Finally, new end-of-chapter problems and new cases provide valuable hands-on experience. Trust AUDITING, 11E to help you master the full range of auditing issues in today's evolving global environment.
Business ethics : ethical decision making and cases by
Learn to make successful ethic decisions in today's complex managerial environment with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 12E. Packed with cases, exercises and simulations, this applied approach uses a proven managerial framework to address overall concepts, processes and best practices associated with top business ethics programs. You clearly see how to integrate ethics into key strategic business decisions. This thoroughly revised edition highlights new legislation affecting business ethics and offers the most up-to-date examples and best practices of high-profile organizations. Twenty new or updated original case studies provide insights into ethical dilemmas. MindTap digital resources help you master concepts and prepare for exercises, quizzes and exams while a new simulation guides you in making strong ethical decisions.
Business research : a guide to planning, conducting, and reporting your study by
Designed for courses that provide a conceptual and broad-based introduction to econometrics and business analytics, Predictive Analytics for Business Strategy, 1st edition provides future managers with a basic understanding of what data can do in forming business strategy without getting into a taxonomy of models and their statistical properties. Through engaging questions, explanations, and applications, students develop a deeper understanding of the fundamental reasoning behind how and why analysis can generate actionable knowledge and learn to think critically about whether a given analysis has merit or not [https://www.mheducation.com.sg/].
Business research : a guide to planning, conducting, and reporting your study by
Business Research: A Guide to Planning, Conducting and Reporting Your Studybridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process--exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers.
Business sustainability in Asia : compliance, performance and integrated reporting and assurance by
Get familiar with business sustainability in Asia Business Sustainability in Asia offers 12 chapters that cover different aspects of business sustainability with a keen focus on its implications in Asia. Anyone who is involved with business sustainability and corporate governance, the financial reporting process, investment decisions, legal and financial advising, assurance functions, and corporate governance education will be interested in this book. It examines business sustainability performance, reporting and assurance and their integration into strategy, governance, risk assessment, performance management, and the reporting process of disclosing governance, ethics, social, environmental, and economic sustainable performance. The book also highlights how people, businesses, and resources collaborate in a business sustainability and accountability model. * Develop an awareness and understanding of the main themes, perspectives, frameworks, and issues pertaining to corporate governance and business sustainability in Asia * Covers a variety of issues relevant to business sustainability in Asia * Authored by an expert who has written extensively on the subject * Understand why organizations worldwide recognize the importance of sustainability performance If you're a business leader, executive, auditor, or student looking to familiarize yourself with this emerging subject, Business Sustainability in Asia has you covered.
Creating and Managing a CRM Platform for Your OrganisationCreating and managing a CRM platform for your organisation by
More than ever, organisations are facing a data avalanche from various sources, be they in electronic or hard copy format. How an organisation manages this ever-increasingly important resource - data - can benefit or hinder its ability to achieve its objectives. Creating and Managing a CRM Platform for Your Organisation not only covers how the principles of data management, including data quality and data security, can be applied to an organisation's customer relationship management (CRM) platform, but also highlights how aspects of data management, marketing and technology are needed to operate, develop and manage a CRM platform in order to carry out tasks such as reporting and analysis, developing data plans, undertaking data audits, data migrations and campaign mailings which will result in an organisation using data effectively in order to achieve its goals and objectives. The issues and topics covered apply to all organisations that use a CRM platform and the data it contains as part of their business activities, regardless of the industry sector or size of the organisation. A comprehensive overview of the practices that can be effectively implemented when managing a CRM platform, this book is essential reading for professionals involved in the administration of the CRM platform within their organisation and data management.
Financial cybersecurity risk management : leadership perspectives and guidance for systems and institutions by
Understand critical cybersecurity and risk perspectives, insights, and tools for the leaders of complex financial systems and markets. This book offers guidance for decision makers and helps establish a framework for communication between cyber leaders and front-line professionals. Information is provided to help in the analysis of cyber challenges and choosing between risk treatment options. Financial cybersecurity is a complex, systemic risk challenge that includes technological and operational elements. The interconnectedness of financial systems and markets creates dynamic, high-risk environments where organizational security is greatly impacted by the level of security effectiveness of partners, counterparties, and other external organizations. The result is a high-risk environment with a growing need for cooperation between enterprises that are otherwise direct competitors. There is a new normal of continuous attack pressures that produce unprecedented enterprise threats that must be met with an array of countermeasures. Financial Cybersecurity Risk Management explores a range of cybersecurity topics impacting financial enterprises. This includes the threat and vulnerability landscape confronting the financial sector, risk assessment practices and methodologies, and cybersecurity data analytics. Governance perspectives, including executive and board considerations, are analyzed as are the appropriate control measures and executive risk reporting. What You'll Learn Analyze the threat and vulnerability landscape confronting the financial sector Implement effective technology risk assessment practices and methodologies Craft strategies to treat observed risks in financial systems Improve the effectiveness of enterprise cybersecurity capabilities Evaluate critical aspects of cybersecurity governance, including executive and board oversight Identify significant cybersecurity operational challenges Consider the impact of the cybersecurity mission across the enterprise Leverage cybersecurity regulatory and industry standards to help manage financial services risks Use cybersecurity scenarios to measure systemic risks in financial systems environments Apply key experiences from actual cybersecurity events to develop more robust cybersecurity architectures Who This Book Is For Decision makers, cyber leaders, and front-line professionals, including: chief risk officers, operational risk officers, chief information security officers, chief security officers, chief information officers, enterprise risk managers, cybersecurity operations directors, technology and cybersecurity risk analysts, cybersecurity architects and engineers, and compliance officers
INFORMS analytics body of knowledge by
Standardizes the definition and framework of analytics #2 on Book Authority's list of the Best New Analytics Books to Read in 2019 (January 2019) We all want to make a difference. We all want our work to enrich the world. As analytics professionals, we are fortunate - this is our time! We live in a world of pervasive data and ubiquitous, powerful computation. This convergence has inspired and accelerated the development of both analytic techniques and tools and this potential for analytics to have an impact has been a huge call to action for organizations, universities, and governments. This title from Institute for Operations Research and the Management Sciences (INFORMS) represents the perspectives of some of the most respected experts on analytics. Readers with various backgrounds in analytics - from novices to experienced professionals - will benefit from reading about and implementing the concepts and methods covered here. Peer reviewed chapters provide readers with in-depth insights and a better understanding of the dynamic field of analytics The INFORMS Analytics Body of Knowledge documents the core concepts and skills with which an analytics professional should be familiar; establishes a dynamic resource that will be used by practitioners to increase their understanding of analytics; and, presents instructors with a framework for developing academic courses and programs in analytics.
Operational risk management : best practices in the financial services industry by
OpRisk Awards 2020 Book of the Year Winner! The Authoritative Guide to the Best Practices in Operational Risk Management Operational Risk Management offers a comprehensive guide that contains a review of the most up-to-date and effective operational risk management practices in the financial services industry. The book provides an essential overview of the current methods and best practices applied in financial companies and also contains advanced tools and techniques developed by the most mature firms in the field. The author explores the range of operational risks such as information security, fraud or reputation damage and details how to put in place an effective program based on the four main risk management activities: risk identification, risk assessment, risk mitigation and risk monitoring. The book also examines some specific types of operational risks that rank high on many firms' risk registers. Drawing on the author's extensive experience working with and advising financial companies, Operational Risk Management is written both for those new to the discipline and for experienced operational risk managers who want to strengthen and consolidate their knowledge.
Responsible analytics and data mining in education : global perspectives on quality, support, and decision-making by
Winner of two Outstanding Book Awards from the Association of Educational Communications and Technology (Culture, Learning, & Technology and Systems Thinking & Change divisions)! Rapid advancements in our ability to collect, process, and analyze massive amounts of data along with the widespread use of online and blended learning platforms have enabled educators at all levels to gain new insights into how people learn. Responsible Analytics and Data Mining in Education addresses the thoughtful and purposeful navigation, evaluation, and implementation of these emerging forms of educational data analysis. Chapter authors from around the world explore how data analytics can be used to improve course and program quality; how the data and its interpretations may inadvertently impact students, faculty, and institutions; the quality and reliability of data, as well as the accuracy of data-based decisions; ethical implications surrounding the collection, distribution, and use of student-generated data; and more. This volume unpacks and explores this complex issue through a systematic framework whose dimensions address the issues that must be considered before implementation of a new initiative or program.
Business Case Development – Analytics
This course is divided into two parts. The first part introduces you to the methods that researchers use to obtain, verify and validate information in applied research. It focuses on extracting/mining historical data, forecasting, and generating management reports. It seeks to help you understand how research resources can be used in generating management reports for informed decision-making.
The second part focuses on developing a business case integrating the research output with the intent to present or sell a feasible resolution for a well-defined business needs. The course provides a framework for business case development and techniques that are appropriate for any type of project requiring management approval. You will gain knowledge and skills in writing effective business case, identifying appropriate approaches, and managing information.
Business and corporation engagement with higher education : models, theories and best practices by
This book further explores the behavior aspects of corporate-higher education inter-organizational relationships by culminating various theories and models addressing the space where U.S. corporations and American higher education intersect. Examples are provided regarding the attraction, motivations, and maintenance needed for higher education to create win-win relationships with businesses. This work offers a new approach to the corporate citizenship literature by providing a broad, holistic review of frameworks to understand the range of motives and expectations of corporate engagement in the American society as evidenced by inter-organizational relationships with higher education. By providing an insight to better design and to manage inter-organizational relationships, this book will prove invaluable to both higher education practitioners and corporations alike.
Consumption-based forecasting and planning : predicting changing demand patterns in the new digital economy by
Discover a new, demand-centric framework for forecasting and demand planning In Consumption-Based Forecasting and Planning, thought leader and forecasting expert Charles W. Chase delivers a practical and novel approach to retail and consumer goods companies demand planning process. The author demonstrates why a demand-centric approach relying on point-of-sale and syndicated scanner data is necessary for success in the new digital economy. The book showcases short- and mid-term demand sensing and focuses on disruptions to the marketplace caused by the digital economy and COVID-19. You'll also learn: How to improve demand forecasting and planning accuracy, reduce inventory costs, and minimize waste and stock-outs What is driving shifting consumer demand patterns, including factors like price, promotions, in-store merchandising, and unplanned and unexpected events How to apply analytics and machine learning to your forecasting challenges using proven approaches and tactics described throughout the book via several case studies. Perfect for executives, directors, and managers at retailers, consumer products companies, and other manufacturers, Consumption-Based Forecasting and Planning will also earn a place in the libraries of sales, marketing, supply chain, and finance professionals seeking to sharpen their understanding of how to predict future consumer demand.
Data science for dummies by
Monetize your company's data and data science expertise without spending a fortune on hiring independent strategy consultants to help What if there was one simple, clear process for ensuring that all your company's data science projects achieve a high a return on investment? What if you could validate your ideas for future data science projects, and select the one idea that's most prime for achieving profitability while also moving your company closer to its business vision? There is. Industry-acclaimed data science consultant, Lillian Pierson, shares her proprietary STAR Framework - A simple, proven process for leading profit-forming data science projects. Not sure what data science is yet? Don't worry! Parts 1 and 2 of Data Science For Dummies will get all the bases covered for you. And if you're already a data science expert? Then you really won't want to miss the data science strategy and data monetization gems that are shared in Part 3 onward throughout this book. Data Science For Dummies demonstrates: The only process you'll ever need to lead profitable data science projects Secret, reverse-engineered data monetization tactics that no one's talking about The shocking truth about how simple natural language processing can be How to beat the crowd of data professionals by cultivating your own unique blend of data science expertise Whether you're new to the data science field or already a decade in, you're sure to learn something new and incredibly valuable from Data Science For Dummies. Discover how to generate massive business wins from your company's data by picking up your copy today.
Demystifying AI for the enterprise : a playbook for business value and digital transformation by
Artificial intelligence (AI) in its various forms -- machine learning, chatbots, robots, agents, etc. -- is increasingly being seen as a core component of enterprise business workflow and information management systems. The current promise and hype around AI are being driven by software vendors, academic research projects, and startups. However, we posit that the greatest promise and potential for AI lies in the enterprise with its applications touching all organizational facets. With increasing business process and workflow maturity, coupled with recent trends in cloud computing, datafication, IoT, cybersecurity, and advanced analytics, there is an understanding that the challenges of tomorrow cannot be solely addressed by today's people, processes, and products. There is still considerable mystery, hype, and fear about AI in today's world. A considerable amount of current discourse focuses on a dystopian future that could adversely affect humanity. Such opinions, with understandable fear of the unknown, don't consider the history of human innovation, the current state of business and technology, or the primarily augmentative nature of tomorrow's AI. This book demystifies AI for the enterprise. It takes readers from the basics (definitions, state-of-the-art, etc.) to a multi-industry journey, and concludes with expert advice on everything an organization must do to succeed. Along the way, we debunk myths, provide practical pointers, and include best practices with applicable vignettes. AI brings to enterprise the capabilities that promise new ways by which professionals can address both mundane and interesting challenges more efficiently, effectively, and collaboratively (with humans). The opportunity for tomorrow's enterprise is to augment existing teams and resources with the power of AI in order to gain competitive advantage, discover new business models, establish or optimize new revenues, and achieve better customer and user satisfaction.
Designing digital work: concepts and methods for human-centered digitization by
"This book could well be the most comprehensive collection to date of integrated ideas on the elicitation, representation, integration and digitization of work processes and collaboration. The authors take a heavily human-centered approach while never losing sight of engineering aspects involved. Rooted in relevant theories, they present a set of practice-oriented tools and methods that will help bring work and work support into the hyper connected, data-driven era we are now entering." Stijn Hoppenbrouwers, Professor, HAN University of Applied Sciences, the Netherlands and Radboud University, the Netherlands Combining theory, methodology and tools, this open access book illustrates how to guide innovation in today's digitized business environment. Highlighting the importance of human knowledge and experience in implementing business processes, the authors take a conceptual perspective to explore the challenges and issues currently facing organizations. Subsequent chapters put these concepts into practice, discussing instruments that can be used to support the articulation and alignment of knowledge within work processes. A timely and comprehensive set of tools and case studies, this book is essential reading for those researching innovation and digitization, organization and business strategy.
Financial cybersecurity risk management : leadership perspectives and guidance for systems and institutions by
Financial cybersecurity is a complex, systemic risk challenge that includes technological and operational elements. The interconnectedness of financial systems and markets creates dynamic, high-risk environments where organizational security is greatly impacted by the level of security effectiveness of partners, counterparties, and other external organizations. The result is a high-risk environment with a growing need for cooperation between enterprises that are otherwise direct competitors. There is a new normal of continuous attack pressures that produce enterprise threats that must be met with an array of countermeasures. This book explores a range of cybersecurity topics impacting financial enterprises, including the threat and vulnerability landscape confronting the financial sector, risk assessment practices and methodologies, and cybersecurity data analytics. Governance perspectives, including executive and board considerations, are analyzed as are the appropriate control measures and executive risk reporting.-- From publisher's description.
Managing and visualizing your bim data: understand the fundamentals of computer science for data visualization using autodesk dynamo, revit, and microsoft power BI by
Learn how to make optimum use of your BIM data using Dynamo to make better design decisions and create feature-rich dashboards using Power BI to track your model's data Key Features A go-to guide for AEC professionals to analyze and manage their data Explore popular use cases and best practices from experts around the world Create efficient dashboards using Dynamo and Power BI Book Description Business intelligence software has rapidly spread its roots in the AEC industry during the last few years. This has happened due to the presence of rich digital data in BIM models whose datasets can be gathered, organized, and visualized through software such as Autodesk Dynamo BIM and Power BI. Managing and Visualizing Your BIM Data helps you understand and implement computer science fundamentals to better absorb the process of creating Dynamo scripts and visualizing the collected data on powerful dashboards. This book provides a hands-on approach and associated methodologies that will have you productive and up and running in no time. After understanding the theoretical aspects of computer science and related topics, you will focus on Autodesk Dynamo to develop scripts to manage data. Later, the book demonstrates four case studies from AEC experts across the world. In this section, you'll learn how to get started with Autodesk Dynamo to gather data from a Revit model and create a simple C# plugin for Revit to stream data on Power BI directly. As you progress, you'll explore how to create dynamic Power BI dashboards using Revit floor plans and make a Power BI dashboard to track model issues. By the end of this book, you'll have learned how to develop a script to gather a model's data and visualize datasets in Power BI easily. What you will learn Understand why businesses across the world are moving toward data-driven models Build a data bridge between BIM models and web-based dashboards Get to grips with Autodesk Dynamo with the help of multiple step-by-step exercises Focus on data gathering workflows with Dynamo Connect Power BI to different datasets Get hands-on experience in data management, analysis, and visualization techniques with guidance from experts across the world Who this book is for This book is for BIM managers, BIM coordinators, design technology managers, and all AEC professionals who want to learn Autodesk Dynamo to analyze, manage, and visualize their BIM data as well as understand some associated computer science topics. You need to have a background in BIM and knowledge of what a BIM model is to make the most of this book.
Operational risk management : best practices in the financial services industry by
OpRisk Awards 2020 Book of the Year Winner! The Authoritative Guide to the Best Practices in Operational Risk Management Operational Risk Management offers a comprehensive guide that contains a review of the most up-to-date and effective operational risk management practices in the financial services industry. The book provides an essential overview of the current methods and best practices applied in financial companies and also contains advanced tools and techniques developed by the most mature firms in the field. The author explores the range of operational risks such as information security, fraud or reputation damage and details how to put in place an effective program based on the four main risk management activities: risk identification, risk assessment, risk mitigation and risk monitoring. The book also examines some specific types of operational risks that rank high on many firms' risk registers. Drawing on the author's extensive experience working with and advising financial companies, Operational Risk Management is written both for those new to the discipline and for experienced operational risk managers who want to strengthen and consolidate their knowledge.
Statistical thinking : improving business performance by
Apply statistics in business to achieve performance improvement Statistical Thinking: Improving Business Performance, 3rd Edition helps managers understand the role of statistics in implementing business improvements. It guides professionals who are learning statistics in order to improve performance in business and industry. It also helps graduate and undergraduate students understand the strategic value of data and statistics in arriving at real business solutions. Instruction in the book is based on principles of effective learning, established by educational and behavioral research. The authors cover both practical examples and underlying theory, both the big picture and necessary details. Readers gain a conceptual understanding and the ability to perform actionable analyses. They are introduced to data skills to improve business processes, including collecting the appropriate data, identifying existing data limitations, and analyzing data graphically. The authors also provide an in-depth look at JMP software, including its purpose, capabilities, and techniques for use. Updates to this edition include: A new chapter on data, assessing data pedigree (quality), and acquisition tools Discussion of the relationship between statistical thinking and data science Explanation of the proper role and interpretation of p-values (understanding of the dangers of "p-hacking") Differentiation between practical and statistical significance Introduction of the emerging discipline of statistical engineering Explanation of the proper role of subject matter theory in order to identify causal relationships A holistic framework for variation that includes outliers, in addition to systematic and random variation Revised chapters based on significant teaching experience Content enhancements based on student input This book helps readers understand the role of statistics in business before they embark on learning statistical techniques.
Technologies and applications for big data value by
This open access book explores cutting-edge solutions and best practices for big data and data-driven AI applications for the data-driven economy. It provides the reader with a basis for understanding how technical issues can be overcome to offer real-world solutions to major industrial areas. The book starts with an introductory chapter that provides an overview of the book by positioning the following chapters in terms of their contributions to technology frameworks which are key elements of the Big Data Value Public-Private Partnership and the upcoming Partnership on AI, Data and Robotics. The remainder of the book is then arranged in two parts. The first part "Technologies and Methods" contains horizontal contributions of technologies and methods that enable data value chains to be applied in any sector. The second part "Processes and Applications" details experience reports and lessons from using big data and data-driven approaches in processes and applications. Its chapters are co-authored with industry experts and cover domains including health, law, finance, retail, manufacturing, mobility, and smart cities. Contributions emanate from the Big Data Value Public-Private Partnership and the Big Data Value Association, which have acted as the European data community's nucleus to bring together businesses with leading researchers to harness the value of data to benefit society, business, science, and industry. The book is of interest to two primary audiences, first, undergraduate and postgraduate students and researchers in various fields, including big data, data science, data engineering, and machine learning and AI. Second, practitioners and industry experts engaged in data-driven systems, software design and deployment projects who are interested in employing these advanced methods to address real-world problems.
Fundamentals of Big Data (BigData) is designed to introduce students to the core concepts of big data explaining how it works and shapes our modern data universe. How big data is being used to transform enterprises into a data driven culture and how it empowers the business to make smart, insightful, and timely decisions. In like manner, topics about big data management, the technologies and components behind it, and specific uses cases to enable the next generation Business Intelligence/Data Analytics Platform. Students will learn the foundation for some of today's most exciting technologies. Artificial intelligence (AI), machine learning, and data science rely on big data, or data that—by virtue of its velocity, volume, or variety—can't be easily stored or analyzed with traditional methods. This course explains big data's relationship to AI, data science, social media, and the Internet of Things (IoT). Lastly, this course covers techniques involved in analyzing big data, including data mining and the common platform behind it (Cloudera,DynamoDB etc).
Big data and machine learning in quantitative investment by
Get to know the 'why' and 'how' of machine learning and big data in quantitative investment Big Data and Machine Learning in Quantitative Investment is not just about demonstrating the maths or the coding. Instead, it's a book by practitioners for practitioners, covering the questions of why and how of applying machine learning and big data to quantitative finance. The book is split into 13 chapters, each of which is written by a different author on a specific case. The chapters are ordered according to the level of complexity; beginning with the big picture and taxonomy, moving onto practical applications of machine learning and finally finishing with innovative approaches using deep learning. * Gain a solid reason to use machine learning * Frame your question using financial markets laws * Know your data * Understand how machine learning is becoming ever more sophisticated Machine learning and big data are not a magical solution, but appropriately applied, they are extremely effective tools for quantitative investment -- and this book shows you how.
Data architecture : a primer for the data scientist by
Over the past 5 years, the concept of big data has matured, data science has grown exponentially, and data architecture has become a standard part of organizational decision-making. Throughout all this change, the basic principles that shape the architecture of data have remained the same. There remains a need for people to take a look at the "bigger picture" and to understand where their data fit into the grand scheme of things. Data Architecture: A Primer for the Data Scientist, Second Edition addresses the larger architectural picture of how big data fits within the existing information infrastructure or data warehousing systems. This is an essential topic not only for data scientists, analysts, and managers but also for researchers and engineers who increasingly need to deal with large and complex sets of data. Until data are gathered and can be placed into an existing framework or architecture, they cannot be used to their full potential. Drawing upon years of practical experience and using numerous examples and case studies from across various industries, the authors seek to explain this larger picture into which big data fits, giving data scientists the necessary context for how pieces of the puzzle should fit together.
Data science using Python and R by
Learn data science by doing data science! Data Science Using Python and R will get you plugged into the world's two most widespread open-source platforms for data science: Python and R. Data science is hot. Bloomberg called data scientist "the hottest job in America." Python and R are the top two open-source data science tools in the world. In Data Science Using Python and R, you will learn step-by-step how to produce hands-on solutions to real-world business problems, using state-of-the-art techniques. Data Science Using Python and R is written for the general reader with no previous analytics or programming experience. An entire chapter is dedicated to learning the basics of Python and R. Then, each chapter presents step-by-step instructions and walkthroughs for solving data science problems using Python and R. Those with analytics experience will appreciate having a one-stop shop for learning how to do data science using Python and R. Topics covered include data preparation, exploratory data analysis, preparing to model the data, decision trees, model evaluation, misclassification costs, naïve Bayes classification, neural networks, clustering, regression modeling, dimension reduction, and association rules mining. Further, exciting new topics such as random forests and general linear models are also included. The book emphasizes data-driven error costs to enhance profitability, which avoids the common pitfalls that may cost a company millions of dollars. Data Science Using Python and R provides exercises at the end of every chapter, totaling over 500 exercises in the book. Readers will therefore have plenty of opportunity to test their newfound data science skills and expertise. In the Hands-on Analysis exercises, readers are challenged to solve interesting business problems using real-world data sets.
INFORMS analytics body of knowledge by
Standardizes the definition and framework of analytics #2 on Book Authority's list of the Best New Analytics Books to Read in 2019 (January 2019) We all want to make a difference. We all want our work to enrich the world. As analytics professionals, we are fortunate - this is our time! We live in a world of pervasive data and ubiquitous, powerful computation. This convergence has inspired and accelerated the development of both analytic techniques and tools and this potential for analytics to have an impact has been a huge call to action for organizations, universities, and governments. This title from Institute for Operations Research and the Management Sciences (INFORMS) represents the perspectives of some of the most respected experts on analytics. Readers with various backgrounds in analytics - from novices to experienced professionals - will benefit from reading about and implementing the concepts and methods covered here. Peer reviewed chapters provide readers with in-depth insights and a better understanding of the dynamic field of analytics The INFORMS Analytics Body of Knowledge documents the core concepts and skills with which an analytics professional should be familiar; establishes a dynamic resource that will be used by practitioners to increase their understanding of analytics; and, presents instructors with a framework for developing academic courses and programs in analytics.
Machine learning and big data with kdb+/q by
Upgrade your programming language to more effectively handle high-frequency data Machine Learning and Big Data with KDB+/Q offers quants, programmers and algorithmic traders a practical entry into the powerful but non-intuitive kdb+ database and q programming language. Ideally designed to handle the speed and volume of high-frequency financial data at sell- and buy-side institutions, these tools have become the de facto standard; this book provides the foundational knowledge practitioners need to work effectively with this rapidly-evolving approach to analytical trading. The discussion follows the natural progression of working strategy development to allow hands-on learning in a familiar sphere, illustrating the contrast of efficiency and capability between the q language and other programming approaches. Rather than an all-encompassing "bible"-type reference, this book is designed with a focus on real-world practicality to help you quickly get up to speed and become productive with the language. Understand why kdb+/q is the ideal solution for high-frequency data Delve into "meat" of q programming to solve practical economic problems Perform everyday operations including basic regressions, cointegration, volatility estimation, modelling and more Learn advanced techniques from market impact and microstructure analyses to machine learning techniques including neural networks The kdb+ database and its underlying programming language q offer unprecedented speed and capability. As trading algorithms and financial models grow ever more complex against the markets they seek to predict, they encompass an ever-larger swath of data - more variables, more metrics, more responsiveness and altogether more "moving parts." Traditional programming languages are increasingly failing to accommodate the growing speed and volume of data, and lack the necessary flexibility that cutting-edge financial modelling demands. Machine Learning and Big Data with KDB+/Q opens up the technology and flattens the learning curve to help you quickly adopt a more effective set of tools.
The metric society : on the quantification of the social by
In today's world, numbers are in the ascendancy. Societies dominated by star ratings, scores, likes and lists are rapidly emerging, as data are collected on virtually every aspect of our lives. From annual university rankings, ratings agencies and fitness tracking technologies to our credit score and health status, everything and everybody is measured and evaluated. In this important new book, Steffen Mau offers a critical analysis of this increasingly pervasive phenomenon. While the original intention behind the drive to quantify may have been to build trust and transparency, Mau shows how metrics have in fact become a form of social conditioning. The ubiquitous language of ranking and scoring has changed profoundly our perception of value and status. What is more, through quantification, our capacity for competition and comparison has expanded significantly - we can now measure ourselves against others in practically every area. The rise of quantification has created and strengthened social hierarchies, transforming qualitative differences into quantitative inequalities that play a decisive role in shaping the life chances of individuals. This timely analysis of the pernicious impact of quantification will appeal to students and scholars across the social sciences, as well as anyone concerned by the cult of numbers and its impact on our lives and societies today.
Mobility Patterns, Big Data and Transport AnalyticsMobility patterns, big data and transport analytics : tools and applications for modeling by
Mobility Patterns, Big Data and Transport Analytics provides a guide to the new analytical framework and its relation to big data, focusing on capturing, predicting, visualizing and controlling mobility patterns - a key aspect of transportation modeling. The book features prominent international experts who provide overviews on new analytical frameworks, applications and concepts in mobility analysis and transportation systems. Users will find a detailed, mobility 'structural' analysis and a look at the extensive behavioral characteristics of transport, observability requirements and limitations for realistic transportation applications and transportation systems analysis that are related to complex processes and phenomena. This book bridges the gap between big data, data science, and transportation systems analysis with a study of big data's impact on mobility and an introduction to the tools necessary to apply new techniques. The book covers in detail, mobility 'structural' analysis (and its dynamics), the extensive behavioral characteristics of transport, observability requirements and limitations for realistic transportation applications, and transportation systems analysis related to complex processes and phenomena. The book bridges the gap between big data, data science, and Transportation Systems Analysis with a study of big data's impact on mobility, and an introduction to the tools necessary to apply new techniques.
People analytics for dummies by
Maximize performance with better data Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them. People analytics is the study of your number one business asset--your people--and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce. Start a people analytics project Work with qualitative data Collect data via communications Find the right tools and approach for analyzing data If your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.
Smart data : state-of-the-art perspectives in computing and applications by
Smart Data: State-of-the-Art Perspectives in Computing and Applications explores smart data computing techniques to provide intelligent decision making and prediction services support for business, science, and engineering. It also examines the latest research trends in fields related to smart data computing and applications, including new computing theories, data mining and machine learning techniques. The book features contributions from leading experts and covers cutting-edge topics such as smart data and cloud computing, AI for networking, smart data deep learning, Big Data capture and representation, AI for Big Data applications, and more. Features Presents state-of-the-art research in big data and smart computing Provides a broad coverage of topics in data science and machine learning Combines computing methods with domain knowledge and a focus on applications in science, engineering, and business Covers data security and privacy, including AI techniques Includes contributions from leading researchers
Swarm intelligence methods for statistical regression by
A core task in statistical analysis, especially in the era of Big Data, is the fitting of flexible, high-dimensional, and non-linear models to noisy data in order to capture meaningful patterns. This can often result in challenging non-linear and non-convex global optimization problems. The large data volume that must be handled in Big Data applications further increases the difficulty of these problems. Swarm Intelligence Methods for Statistical Regression describes methods from the field of computational swarm intelligence (SI), and how they can be used to overcome the optimization bottleneck encountered in statistical analysis. Features Provides a short, self-contained overview of statistical data analysis and key results in stochastic optimization theory Focuses on methodology and results rather than formal proofs Reviews SI methods with a deeper focus on Particle Swarm Optimization (PSO) Uses concrete and realistic data analysis examples to guide the reader Includes practical tips and tricks for tuning PSO to extract good performance in real world data analysis challenges
Fundamentals of Big Data (BigData) is designed to introduce students to the core concepts of big data explaining how it works and shapes our modern data universe. How big data is being used to transform enterprises into a data driven culture and how it empowers the business to make smart, insightful, and timely decisions. In like manner, topics about big data management, the technologies and components behind it, and specific uses cases to enable the next generation Business Intelligence/Data Analytics Platform. Students will learn the foundation for some of today's most exciting technologies. Artificial intelligence (AI), machine learning, and data science rely on big data, or data that—by virtue of its velocity, volume, or variety—can't be easily stored or analyzed with traditional methods. This course explains big data's relationship to AI, data science, social media, and the Internet of Things (IoT). Lastly, this course covers techniques involved in analyzing big data, including data mining and the common platform behind it (Cloudera,DynamoDB etc).
Big Data by
Big Data is a concept of major relevance in today's world, sometimes highlighted as a key asset for productivity growth, innovation, and customer relationship, whose popularity has increased considerably during the last years. Areas like smart cities, manufacturing, retail, finance, software development, environment, digital media, among others, can benefit from the collection, storage, processing, and analysis of Big Data, leveraging unprecedented data-driven workflows and considerably improved decision-making processes. The concept of a Big Data Warehouse (BDW) is emerging as either an augmentation or a replacement of the traditional Data Warehouse (DW), a concept that has a long history as one of the most valuable enterprise data assets. Nevertheless, research in Big Data Warehousing is still in its infancy, lacking an integrated and validated approach for designing and implementing both the logical layer (data models, data flows, and interoperability between components) and the physical layer (technological infrastructure) of these complex systems. This book addresses models and methods for designing and implementing Big Data Systems to support mixed and complex decision processes, giving special attention to BDWs as a way of efficiently storing and processing batch or streaming data for structured or semi-structured analytical problems.
Big data : concepts, warehousing, and analytics by
Big Data is a concept of major relevance in today's world, sometimes highlighted as a key asset for productivity, growth, innovation, and customer relationships. Its popularity has increased considerably during recent years. Areas like smart cities, manufacturing, retail, finance, software development, environment, digital media, among others, can benefit from the collection, storage, processing, and analysis of Big Data, leveraging unprecedented data-driven workflows and considerably improved decision-making processes. The concept of a Big Data Warehouse (BDW) is emerging as either an augmentation or a replacement of the traditional Data Warehouse (DW), a concept that has a long history as one of the most valuable enterprise data assets. Nevertheless, research in Big Data Warehousing is still in its infancy, lacking an integrated and validated approach for designing and implementing both the logical layer (data models, data flows, and interoperability between components) and the physical layer (technological infrastructure) of these complex systems. This book addresses models and methods for designing and implementing Big Data Systems to support mixed and complex decision processes, giving special attention to BDWs as a way of efficiently storing and processing batch or streaming data for structured or semi-structured analytical problems.
Big data analytics for Internet of things by
BIG DATA ANALYTICS FOR INTERNET OF THINGS Discover the latest developments in IoT Big Data with a new resource from established and emerging leaders in the field Big Data Analytics for Internet of Things delivers a comprehensive overview of all aspects of big data analytics in Internet of Things (IoT) systems. The book includes discussions of the enabling technologies of IoT data analytics, types of IoT data analytics, challenges in IoT data analytics, demand for IoT data analytics, computing platforms, analytical tools, privacy, and security. The distinguished editors have included resources that address key techniques in the analysis of IoT data. The book demonstrates how to select the appropriate techniques to unearth valuable insights from IoT data and offers novel designs for IoT systems. With an abiding focus on practical strategies with concrete applications for data analysts and IoT professionals, Big Data Analytics for Internet of Things also offers readers: A thorough introduction to the Internet of Things, including IoT architectures, enabling technologies, and applications An exploration of the intersection between the Internet of Things and Big Data, including IoT as a source of Big Data, the unique characteristics of IoT data, etc. A discussion of the IoT data analytics, including the data analytical requirements of IoT data and the types of IoT analytics, including predictive, descriptive, and prescriptive analytics A treatment of machine learning techniques for IoT data analytics Perfect for professionals, industry practitioners, and researchers engaged in big data analytics related to IoT systems, Big Data Analytics for Internet of Things will also earn a place in the libraries of IoT designers and manufacturers interested in facilitating the efficient implementation of data analytics strategies.
Big data and artificial intelligence in digital finance : increasing personalization and trust in digital finance using big data and AI by
This open access book presents how cutting-edge digital technologies like Machine Learning, Artificial Intelligence (AI), and Blockchain are set to disrupt the financial sector. The book illustrates how recent advances in these technologies facilitate banks, FinTechs, and financial institutions to collect, process, analyze, and fully leverage the very large amounts of data that are nowadays produced and exchanged in the sector. To this end, the book also introduces some of the most popular Big Data, AI and Blockchain applications in the sector, including novel applications in the areas of Know Your Customer (KYC), Personalized Wealth Management and Asset Management, Portfolio Risk Assessment, as well as variety of novel Usage-based Insurance applications based on Internet-of-Things data. Most of the presented applications have been developed, deployed and validated in real-life digital finance settings in the context of the European Commission funded INFINITECH project, which is a flagship innovation initiative for Big Data and AI in digital finance. This book is ideal for researchers and practitioners in Big Data, AI, banking and digital finance. Introduces the latest advances in Big Data and AI in Digital Finance that enable scalable, effective, and real-time analytics; Explains the merits of Blockchain technology in digital finance, including applications beyond the blockbuster cryptocurrencies; Presents practical applications of cutting edge digital technologies in the digital finance sector; Illustrates the regulatory environment of the financial sector and presents technical solutions that boost compliance to applicable regulations; This book is open access, which means that you have free and unlimited access.
Big data management data governance principles for big data analytics by
Data analytics is core to business and decision making. The rapid increase in data volume, velocity and variety offers both opportunities and challenges. While open source solutions to store big data, like Hadoop, offer platforms for exploring value and insight from big data, they were not originally developed with data security and governance in mind. Big Data Management discusses numerous policies, strategies and recipes for managing big data. It addresses data security, privacy, controls and life cycle management offering modern principles and open source architectures for successful governance of big data. The author has collected best practices from the world's leading organizations that have successfully implemented big data platforms. The topics discussed cover the entire data management life cycle, data quality, data stewardship, regulatory considerations, data council, architectural and operational models are presented for successful management of big data. The book is a must-read for data scientists, data engineers and corporate leaders who are implementing big data platforms in their organizations.
Knowledge graphs and big data processing by
This open access book is part of the LAMBDA Project (Learning, Applying, Multiplying Big Data Analytics), funded by the European Union, GA No. 809965. Data Analytics involves applying algorithmic processes to derive insights. Nowadays it is used in many industries to allow organizations and companies to make better decisions as well as to verify or disprove existing theories or models. The term data analytics is often used interchangeably with intelligence, statistics, reasoning, data mining, knowledge discovery, and others. The goal of this book is to introduce some of the definitions, methods, tools, frameworks, and solutions for big data processing, starting from the process of information extraction and knowledge representation, via knowledge processing and analytics to visualization, sense-making, and practical applications. Each chapter in this book addresses some pertinent aspect of the data processing chain, with a specific focus on understanding Enterprise Knowledge Graphs, Semantic Big Data Architectures, and Smart Data Analytics solutions. This book is addressed to graduate students from technical disciplines, to professional audiences following continuous education short courses, and to researchers from diverse areas following self-study courses. Basic skills in computer science, mathematics, and statistics are required.
Modern big data architectures: a multi-agent systems perspective by
Provides an up-to-date analysis of big data and multi-agent systems The term Big Data refers to the cases, where data sets are too large or too complex for traditional data-processing software. With the spread of new concepts such as Edge Computing or the Internet of Things, production, processing and consumption of this data becomes more and more distributed. As a result, applications increasingly require multiple agents that can work together. A multi-agent system (MAS) is a self-organized computer system that comprises multiple intelligent agents interacting to solve problems that are beyond the capacities of individual agents. Modern Big Data Architectures examines modern concepts and architecture for Big Data processing and analytics. This unique, up-to-date volume provides joint analysis of big data and multi-agent systems, with emphasis on distributed, intelligent processing of very large data sets. Each chapter contains practical examples and detailed solutions suitable for a wide variety of applications. The author, an internationally-recognized expert in Big Data and distributed Artificial Intelligence, demonstrates how base concepts such as agent, actor, and micro-service have reached a point of convergence--enabling next generation systems to be built by incorporating the best aspects of the field. This book: Illustrates how data sets are produced and how they can be utilized in various areas of industry and science Explains how to apply common computational models and state-of-the-art architectures to process Big Data tasks Discusses current and emerging Big Data applications of Artificial Intelligence Modern Big Data Architectures: A Multi-Agent Systems Perspective is a timely and important resource for data science professionals and students involved in Big Data analytics, and machine and artificial learning.
Obtaining value from big data for service systems : big data technology by
Volume II of this series discusses the technology used to implement a big data analysis capability within a service-oriented organization. It discusses the technical architecture necessary to implement a big data analysis capability, some issues and challenges in big data analysis and utilization that an organization will face, and how to capture value from it. It will help readers understand what technology is required for a basic capability and what the expected benefits are from establishing a big data capability within their organization.
Sharing economy and big data analytics by
The different facets of the sharing economy offer numerous opportunities for businesses ? particularly those that can be distinguished by their creative ideas and their ability to easily connect buyers and senders of goods and services via digital platforms. At the beginning of the growth of this economy, the advanced digital technologies generated billions of bytes of data that constitute what we call Big Data. This book underlines the facilitating role of Big Data analytics, explaining why and how data analysis algorithms can be integrated operationally, in order to extract value and to improve the practices of the sharing economy. It examines the reasons why these new techniques are necessary for businesses of this economy and proposes a series of useful applications that illustrate the use of data in the sharing ecosystem.
Technologies and applications for big data value by
This open access book explores cutting-edge solutions and best practices for big data and data-driven AI applications for the data-driven economy. It provides the reader with a basis for understanding how technical issues can be overcome to offer real-world solutions to major industrial areas. The book starts with an introductory chapter that provides an overview of the book by positioning the following chapters in terms of their contributions to technology frameworks which are key elements of the Big Data Value Public-Private Partnership and the upcoming Partnership on AI, Data and Robotics. The remainder of the book is then arranged in two parts. The first part "Technologies and Methods" contains horizontal contributions of technologies and methods that enable data value chains to be applied in any sector. The second part "Processes and Applications" details experience reports and lessons from using big data and data-driven approaches in processes and applications. Its chapters are co-authored with industry experts and cover domains including health, law, finance, retail, manufacturing, mobility, and smart cities. Contributions emanate from the Big Data Value Public-Private Partnership and the Big Data Value Association, which have acted as the European data community's nucleus to bring together businesses with leading researchers to harness the value of data to benefit society, business, science, and industry. The book is of interest to two primary audiences, first, undergraduate and postgraduate students and researchers in various fields, including big data, data science, data engineering, and machine learning and AI. Second, practitioners and industry experts engaged in data-driven systems, software design and deployment projects who are interested in employing these advanced methods to address real-world problems.
The course is a business education subject requirement for students in the BSBA programs which provides: a) an overview of the Philippine tax system b) computation of income tax for individuals and business enterprises c) business and local taxes d) significant tax concepts such as tax evasion, tax avoidance and e) BIR programs and important tax code provisions, including penalties for non-compliance and remedies provided for both the government and the taxpayer. You will acquire a working knowledge of applications relevant to taxpayers whether as a salary-earner, private practitioner, business person or as an investor.
Basic approach to income taxation by
CONTENTS:
Salient features of the present income tax system -- Individual income taxation; corporate income taxation -- Gross income -- Individual income taxation -- Corporate income taxation -- Allowable deductions from gross income -- Estates and trusts -- Spacial topics in income taxation -- Income tax rules on dealings in property -- Taxpayers required to file tax income tax returns.
Business ethics in Asia : issues & cases by
CONTENTS:
I. Notes on Business Ethics: On Moral Judgment / Antonette Palma-Angeles ; Integrating Confucian Ethics in Business Ethics / Manuel B. Dy, Jr. ; Explicitly Integrating Systemic -- Institutional Thinking in Business Ethics / Oscar Bulaong, Jr. -- II. Issues in Business Ethics: Cultural Drivers of Corruption in Governance and Business: Reforms in the Philippines / Antonette Palma-Angeles ; The Corporate and Systemic Ethics Issues of the IT-BPM and GIC Industry in the Philippines / Jacqueline Marie D. Jacinto and Antonette Palma-Angeles ; Notes on Corporate Social Responsibility in the Indonesian Context / James J. Spillane, S.J. ; Notes on the Newmont PT NMR Buyat Bay Case / James J. Spillane, S.J. -- III. Business Ethics Cases: To Pay or Not to Pay: Must One Pay "Revolutionary Taxes" to Protect One's Business? / Maria Teresa Cano Lopez ; Buddha Bar in Indonesia: Can Religious Symbols be Employed as a Unique Selling Point? / Ike Janita Dewi ; The Case of Entrepreneurship and Business Ethics in Taiwan / Anthony Kuo and Wan-Yu Tseng ; On the Elements of a Virtuous Character: Wyden King and His Conversion / Oscar Bulaong, Jr. and Antonette Palma-Angeles ; The Need to Balance Interests: Profitability, Personal Accountability, and the Law / Emma Theresa M. Cabochan -- About the Authors and Editors.
Easy guide to taxation for entrepreneurs by
SUBJECTS:
Entrepreneurship Taxation Law and legislation Philippines
The fundamentals of taxation by
SUBJECTS:
Taxation Law and legislation Philippines
The law on income taxation : with illustrations, problems, and solutions by
SUBJECTS:
Income tax Law and legislation Philippines
The law on transfer and business taxation : with illustrations, problems, and solutions by
SUBJECTS:
Inheritance and transfer tax Law and legislation Philippines
Business enterprises Taxation Law and legislation Philippines
Trade law, domestic regulation and development by
Trade Law, Domestic Regulation and Development is about the relationship between trade, regulation and development. By combining law and economics perspectives on the international trading system, Trachtman takes an interdisciplinary approach in analyzing the topic of globalization and economic development.In a developing economy, as globalization proceeds, a critical factor is the relationship between liberalization of movement of goods, services, and people, on the one hand, and the right to regulate, including the right to regulate for development, on the other hand. In the context of market access, all countries need the right to restrict imports of goods or services that may hurt consumers or the broader society, and developing countries sometimes need the ability to subsidize their own goods and services, or sometimes to restrict imports of goods or services, in order to promote development. Nonetheless, both developed and developing countries often fall into the trap of regulating for protectionist or corrupt reasons. Finding the right balance between market access and regulation is the subject of analysis in this collected volume of 16 papers by Trachtman, and presented in a manner that is accessible and interesting to both law and economics readers. In Trachtman's own words, 'The purpose of international] trade law in this context globalization] seems to be to allow states to agree to avoid creating these inefficient policy externalities, not to force all states to dance to the same tune.'
Transfer and business taxation by
CONTENT:
Introduction -- Basic concepts of succession -- Gross estate -- Deductions from gross estate -- Net taxable estate and estate tax -- Net estate and estate tax: unmarried decedent -- Net estate and estate tax: conjugal partnership -- Net estate and estate tax: absolute community -- Tax credit for foreign estate tax -- Administrative provisions -- Basic concepts of donation -- Gross gift -- Exemptions from gross gift -- Net taxable gift and donor's tax -- Tax credit for foreign donor's tax -- Nature and concept of business taxes -- VAT on sale of goods or property -- VAT on sale of service and use or lease of property -- VAT on importation of goods -- Output and input taxes -- VAT exempt transactions -- Compliance requirements -- Withholding and remittance of VAT -- Rates and bases of percentage tax -- Withholding of percentage taxes -- Penalties and remedies -- Ethical considerations -- Local direct taxes.
Transfer and business taxation : principles and laws with accounting applications by
"Based on: New Republic Act 10653, New Internal Revenue Code (R.A. 8424), Latest Revenue Regulations, BIR and Court of Tax Appeals Rulings, Supreme Court Decisions"--Cover
Understanding business ethics by
Packed with real-world examples and cases, this new edition of Understanding Business Ethics prepares students for the ethical dilemmas they may face in their chosen careers by providing broad, comprehensive coverage of business ethics from a global perspective. The book's 26 cases profile a variety of industries, countries, and ethical issues, including online privacy, music piracy, Ponzi schemes, fraud, product recall, insider trading, and dangerous working conditions, such as four cases that emphasize the positive aspects of business ethics. In addition to unique chapters on information technology, the developing world, and the environment, the authors present AACSB recommended topics such as the responsibility of business in society, ethical decision making, ethical leadership, and corporate governance. Taking a managerial approach, the second edition of this best seller is designed to provide a clear understanding of the contemporary issues surrounding business ethics through the exploration of engaging and provocative case studies that are relevant and meaningful to students' lives. With an emphasis on applied, hands-on analysis of the cases presented, this textbook will instill in students the belief that business ethics really do matter.
The course is a business education subject requirement for students in the BSBA programs which provides: a) an overview of the Philippine tax system b) computation of income tax for individuals and business enterprises c) business and local taxes d) significant tax concepts such as tax evasion, tax avoidance and e) BIR programs and important tax code provisions, including penalties for non-compliance and remedies provided for both the government and the taxpayer. You will acquire a working knowledge of applications relevant to taxpayers whether as a salary-earner, private practitioner, business person or as an investor.
Economic policies and issues on a global scale by
This book discusses economic policies and issues which affect various countries throughout the world. Topics discussed include the identification and measurement of poverty; entrepreneurship and economic policy objectives; unanticipated money growth and GDP; child poverty in rich countries; economic performance of the Philippines and monetary policy and economic growth.
Fiscal policy and management in East Asia by
Managing fiscal policy--the revenues and spending of an individual nation--is among the most challenging tasks facing governments. Wealthy countries are constrained by complex regulation and taxation policies, while developing nations often face high inflation and trade taxes. In this volume, esteemed economists Takatoshi Ito and Andrew K. Rose, along with other leading experts, examine the problems and challenges facing public finance in East Asian developing countries as well as the United States and Japan. Fiscal Policy and Management in East Asia explores the inefficient tax systems of many developing countries, the relationship between public and private sector economic behavior, and the pressing issue of future obligations that governments have undertaken to provide pensions and health care for their citizens. Featuring both overviews and analyses of the countries discussed, this book will be of value to economists and policymakers seeking to understand fiscal policy in a global context.
Investment incentives and effective tax rates in the Philippines by
We compare the general tax provisions and investment incentives in the Philippines to six other east-Asian economies-Malaysia, Indonesia, Lao, Vietnam, Cambodia, and Thailand. We calculate effective tax rates and find that general effective tax rates are relatively high in the Philippines, while investment incentives are comparable to those in neighboring countries. Tax holidays are most attractive for very profitable firms, creating redundancy, and for investment in short-lived assets. We also consider recently-proposed tax reforms that would replace tax holidays by a reduced corporate income tax rate or a low tax on gross receipts. The results suggest that this would result in stronger incentives to invest, while government revenue increases. Alternatively, replacing holidays with a general reduction in the corporate tax rate and offering accelerated depreciation will either not provide the same incentives or be very costly.
Is fiscal policy the answer? : a developing country perspective by
The global financial crisis has reignited interest in counter-cyclical fiscal policy as a critical instrument to provide immediate economic stimulus. But policy makers are also increasingly interested in how fiscal policy will impact growth and poverty over a longer run horizon, knowing that any quick responses to exogenous shocks also affect income generation and distribution. Those effects are less well known, however, and their dynamics still represent a challenge for many countries. In this book the authors explore methodological advances and new practices for fiscal policy implementation with a particular focus on developing countries. They also attempt to draw preliminary lessons from the global crisis and the still persisting uncertainty about future growth prospects. The crisis has brought into question many economic concepts, policies, and implementation practices that economists supported in previous decades. Counter-cyclical fiscal policy has suddenly returned to prominence worldwide either in conjunction with or in lieu of monetary policy and exchange rate adjustments, as a possible alternative in response to the unexpected and acute shocks that the crisis has brought about. These experiences are providing valuable lessons about the design and effectiveness of fiscal policy measures in developing countries, which is the focus of this volume. Since focusing entirely on the temporary effects of the crisis would mask the bigger challenges underlying the conduct of fiscal policy, particularly in countries where longer term growth patterns remain sluggish or volatile, and poverty and inequality still persist, the authors adopt a broader perspective trying to better understand the dynamics of longer term effects. The purpose of this book is precisely to improve our understanding of the challenges and possible innovative solutions in implementing fiscal policy for growth and welfare purposes, taking into account that crises do occur and will continue occurring, affecting previous growth and inequality paths. The authors present an analysis of some of the trade offs and policy choices that developing countries face, in light of the recent crisis. From expenditure composition to benefit incidence analysis, passing through the difficulties of improving public investment management, the authors consider a whole range of methodological advances and new practices that could enlighten practitioners in designing fiscal policy packages appropriate to the reality of their own countries. A special chapter is dedicated to African countries and a final section highlights some of the remaining topics for future research, together with data and other pertinent issues.
Sin tax reform in the Philippines : transforming public finance, health, and governance for more inclusive development by
Overview; The Sin Tax Law's Key Features; Reconciling Technical Analysis with Political Realities; Monitoring the Implementation of the Sin Tax Law
This course will introduce you to the concepts of economics to facilitate your understanding of how management teams make decisions in order to achieve business goals and results. The course will enable you to appreciate the different economic theories as it relates to the operations of businesses such as the allocation of scarce resources, optimizing production, minimizing costs, and maximizing profits given certain market situations brought about by government policies or regulations, changing consumer preferences, environmental concerns, technological breakthroughs, and other similar phenomena.
The course will also allow you to evaluate issues or concerns that a business may be faced with, and determine the most viable solution to overcome the same. By the end of this course, you will have a better appreciation of how individual economic agents make decisions and their market interactions, that will prepare you in turn to become better business managers and entrepreneurs in the future.
Artificial intelligence in practice : how 50 successful companies used artificial intelligence to solve problems by
Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.
Business hack : the wealth dragon way to build a successful business in the digital age by
Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media--offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today's dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option-it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.
Corporate financial distress, restructuring, and bankruptcy : analyze leveraged finance, distressed debt, and bankruptcy by
A comprehensive look at the enormous growth and evolution of distressed debt markets, corporate bankruptcy, and credit risk models This Fourth Edition of the most authoritative finance book on the topic updates and expands its discussion of financial distress and bankruptcy, as well as the related topics dealing with leveraged finance, high-yield, and distressed debt markets. It offers state-of-the-art analysis and research on U.S. and international restructurings, applications of distress prediction models in financial and managerial markets, bankruptcy costs, restructuring outcomes, and more.
Economics for today by
Economics for Today aims to simplify the array of confusing economic analyses and present a straightforward and balanced approach that effectively teaches the application of basic economics principles. Only essential material is included in the book and key concepts are explained in clear and simple terms. The resource provides economic theory backed by real-world applications which students understand and engage with enthusiastically. Written in an engaging and user-friendly manner, the book is designed for non-majors (although can also be used in these courses) with a continued focus on ethics in economics, sustainability and environmental economics, housing stress, development, health, happiness and debt crises. Single semester 'Principles of Economics' units in first year as well as in MBA programs, bridging courses and vocational sector. Students in this discipline often move into professional roles, such as chartered accountant, data analyst, economist, financial risk analyst, statistician, etc., following their studies. The subject area has a gender split of approximately 61% male and 39% female (according to a study by the Department of Education and Training, 2015).
Goliath's revenge : how established companies turn the tables on digital disruptors by
Harness your company's incumbent advantages to win the digital disruption game Goliath's Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind. Periods of intense change provide remarkable opportunities. Goliath's Revenge delivers an insider's view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company's scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader. Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment. Learn the six new rules that separate winners from losers in the age of digital disruption Prioritize your innovation investments to rebuild your competitive moat Employ smart cannibalization to defend your core business Deliver step-change customer outcomes to grow into adjacent markets Reframe your purpose and make talent the centerpiece of your digital innovation strategy Goliath's Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.
International marketing by
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 18th, including the following over 100 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education's Connect with adaptive SmartBook. Additional updates include: NEW Cases: New cases accompany the 18e, enlivening the material in the book and class discussions while broadening a student's critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ranging from ethical to cultural to global issues facing marketers today. 4-Color Design: New color maps and exhibits allow for improved pedagogy and a clearer presentation of international symbols and cultural meanings in marketing and advertising. In addition, photos that depend on full color for maximum impact easily bring many global examples to life.
Markets, games, and strategic behavior : an introduction to experimental economics by
From a pioneer in experimental economics, an expanded and updated edition of a textbook that brings economic experiments into the classroom Economics is rapidly becoming a more experimental science, and the best way to convey insights from this research is to engage students in classroom simulations that motivate subsequent discussions and reading. In this expanded and updated second edition of Markets, Games, and Strategic Behavior, Charles Holt, one of the leaders in experimental economics, provides an unparalleled introduction to the study of economic behavior, organized around risky decisions, games of strategy, and economic markets that can be simulated in class. Each chapter is based on a key experiment, presented with accessible examples and just enough theory. Featuring innovative applications from the lab and the field, the book introduces new research on a wide range of topics. Core chapters provide an introduction to the experimental analysis of markets and strategic decisions made in the shadow of risk or conflict. Instructors can then pick and choose among topics focused on bargaining, game theory, social preferences, industrial organization, public choice and voting, asset market bubbles, and auctions. Based on decades of teaching experience, this is the perfect book for any undergraduate course in experimental economics or behavioral game theory. New material on topics such as matching, belief elicitation, repeated games, prospect theory, probabilistic choice, macro experiments, and statistical analysis Participatory experiments that connect behavioral theory and laboratory research Largely self-contained chapters that can each be covered in a single class Guidance for instructors on setting up classroom experiments, with either hand-run procedures or free online software End-of-chapter problems, including some conceptual-design questions, with hints or partial solutions provided
Thank you for disrupting : the disruptive business philosophies of the world's great entrepreneurs by
The business ideas and innovation philosophies of the world's great entrepreneurs--for anyone to implement in any business Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about them already. This book is about the entrepreneur, the thinker. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements. Thank You For Disrupting: The Disruptive Business Philosophies of The World's Great Entrepreneurs examines 20 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who coined the term decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in in their own businesses. The Disruptive Business Philosophies of The World's Great Entrepreneurs is a must-read for anyone interested in the why and how behind the most significant and influential business achievements of our time.
Total rethink : why entrepreneurs should act like revolutionaries by
Rethink your way to a better life In business, and in life, everything is changing fast, apart from how we behave. Our ways of thinking and making decisions have changed little since we lived in agricultural and industrial societies, but the problems we now need to solve are entirely different. It requires a revolution in thinking and behavior to meet the challenges that now face us and avoid disaster we need to totally rethink the model. Part business biography, part business blueprint, Total Rethink explains how this can be done. Successful telecoms entrepreneur David McCourt lays out the reality of the dangerous situation we find ourselves in and suggests solutions which will empower everyone, including business people, politicians, diplomats, and teachers, to repair the damage we have already done, and prepare for the dramatic changes to come. * Change the way you think and behave to be a true entrepreneur * Understand why incremental change no longer works * Move at the speed of the times we're living in to keep up * Find trusted, effective guidance you can put to practice today Written by a sought-after speaker, businessman, and entrepreneur, the advice inside this book will help you learn to think--and live--like a revolutionary.
Working in the gig economy : how to thrive and succeed when you choose to work for yourself by
FINALIST: Business Book Awards 2019 - Start-Up Inspiration CategoryThere are new flexible and independent working opportunities available in the gig economy for those brave enough to seize them. It is estimated that the number people involved with the gig economy will double in the next four years. New generation workers are realising that they can break the chains of corporate work and go at it alone. With flexible working hours, fluid work arrangements and technology that they can leverage to their advantage, people are creating purposeful careers that fit in with their lives, not the other way around. Working in the Gig Economy is the ultimate guide to successfully navigating the new flexible world of work. This is a book that will allow you to really examine the possibilities of freelance and flexible working. Is it really for you? Do you have what it takes to stay motivated, get clients to hire you and achieve that long-yearned for work-life balance? Thomas Oppong is an expert in entrepreneurship and the gig economy. With this book, he takes readers through the main pitfalls of working for themselves, including how to stay productive, how to manage your professional network, build a personal brand and crucially how to keep the work coming and get paid on time. Working in the Gig Economy is the essential guide to having a successful and fulfilling career in the gig economy.
This course will introduce you to the concepts of economics to facilitate your understanding of how management teams make decisions in order to achieve business goals and results. The course will enable you to appreciate the different economic theories as it relates to the operations of businesses such as the allocation of scarce resources, optimizing production, minimizing costs, and maximizing profits given certain market situations brought about by government policies or regulations, changing consumer preferences, environmental concerns, technological breakthroughs, and other similar phenomena.
The course will also allow you to evaluate issues or concerns that a business may be faced with, and determine the most viable solution to overcome the same. By the end of this course, you will have a better appreciation of how individual economic agents make decisions and their market interactions, that will prepare you in turn to become better business managers and entrepreneurs in the future.
Artificial intelligence in practice : how 50 successful companies used artificial intelligence to solve problems by
Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.
Business ethics by
The Business and Society (BAS) 360 book series is an annual publication targeting cutting-edge developments in the broad business and society field, such as stakeholder management, corporate social responsibility and citizenship, business ethics, sustainability, corporate governance and others. Each volume will feature a comprehensive discussion and review of the current 'state' of the research and theoretical developments in a specific business and society area. As business and society is an inherently multi-disciplinary scholarly area, the book series will draw from work in areas outside of business and management, such as psychology, sociology, philosophy, religious studies, economics and other related fields, as well as the natural sciences, education and other professional areas of study. This volume focuses on research drawn from work grounded in 'Business Ethics.' Scholars known in this discipline contribute to a 360-degree evaluation of the theory, including cross-discipline research, empirical explorations, cross-cultural studies, literature critiques and meta-analysis projects. The book should appeal to a wide range of readers; from emerging and senior business school educators researching and teaching in the business and society field, to doctoral and masters level students across the business, social sciences and natural sciences seeking to learn about this multi-discipline and sustained field of management study. Business executives and managers could benefit from reading how the business and society field began, the path it has taken and the new, emerging directions that scholars envision for the field.
Business hack : the wealth dragon way to build a successful business in the digital age by
Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media--offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today's dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option-it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.
Contemporary issues in business, economics and finance by
This special edition of Contemporary Studies in Economics and Financial Analysis offers a selection of carefully curated chapters from invited participants in the International Applied Social Science Congress 4-6 April 2019. In these chapters, expert authors tackle issues across a variety of economic and financial disciplines. Chapters include: the role of bankruptcy risk prediction in assuring the financial performance of Romanian industrial capitals; the effects of female employment on economic growth; perceived exchange rates and exchange rate management techniques; the European Union's anti-discrimination laws in sport; bank stability in Latvia; and many more. With vigorous academic rigour, the authors and editors to this volume bring to life a wide variety of economic and financial discussions, from theory to practice. For any financial or economic researcher, student, or practitioner, this is an unmissable volume of research.
Corporate financial distress, restructuring, and bankruptcy : analyze leveraged finance, distressed debt, and bankruptcy by
A comprehensive look at the enormous growth and evolution of distressed debt markets, corporate bankruptcy, and credit risk models This Fourth Edition of the most authoritative finance book on the topic updates and expands its discussion of financial distress and bankruptcy, as well as the related topics dealing with leveraged finance, high-yield, and distressed debt markets. It offers state-of-the-art analysis and research on U.S. and international restructurings, applications of distress prediction models in financial and managerial markets, bankruptcy costs, restructuring outcomes, and more.
Goliath's revenge : how established companies turn the tables on digital disruptors by
Harness your company's incumbent advantages to win the digital disruption game Goliath's Revenge is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, internet of things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind. Periods of intense change provide remarkable opportunities. Goliath's Revenge delivers an insider's view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company's scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader. Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment. Learn the six new rules that separate winners from losers in the age of digital disruption Prioritize your innovation investments to rebuild your competitive moat Employ smart cannibalization to defend your core business Deliver step-change customer outcomes to grow into adjacent markets Reframe your purpose and make talent the centerpiece of your digital innovation strategy Goliath's Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.
New insights on trust in business-to-business relationships : a multi-perspective approach by
Trust plays a crucial role in all societies, particularly within the Business-to-Business context where inter-firm relationships, impelled by globalization and the extended enterprise, require a much higher degree of trust to succeed. This 26th volume of Advances in Business Marketing and Purchasingexamines the value of trust within the B2B context to provide a better understanding of its importance in organizations. New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approachapplies different theoretical and methodological perspectives to the mechanisms and processes that promote trust between customer and supplier in contexts such as e-commerce, high involvement relationships, industrial service and international cultures. The authors identify the consistencies and distinctions of antecedents, processes, and consequences of trust in various B2B contexts and offer alternative approaches that contribute to a better understanding of the subtleties and multi-faceted nature of trust and trust-related management. The book provides advanced original insights on trust for researchers and practitioners working within Management, Purchasing and B2B Marketing, and offers practical tools to build lasting and successful business relationships.
Reputation management and family business by
Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic model for family business reputation management. The book presents the review, systematization and synthesis of views on the notion of reputation and its role in building company value, the determinants of reputation; the identification of the characteristics and distinguishing factors of family businesses, areas of reputation building and resources involved in family business reputation building processes; and the description of determinants, components and processes in the field of corporate reputation management, and the identification of key links between them. It also identifies the key elements of the concept of family business reputation management and the relationship between them and practical recommendations for the use of reputation management concepts in improving the functioning of family businesses. The developed model can undoubtedly be seen as a pioneering contribution to research into the competitiveness of enterprises. The book will therefore be useful to researchers, students and managers who are interested in decision-making in family businesses, entrepreneurship and small business management, and leadership studies.
Startup accelerators : a field guide by
The must - read guidebook for entrepreneurs looking to get into accelerator programs and to build and scale their startups with speed Accelerator programs have become one of the most powerful and valuable resources for entrepreneurs seeking to learn rapidly, build powerful networks, raise capital, build their startups and do this at speed and scale. In recent years, the number of accelerator programs around the world has grown at an incredible rate, propelling startups such as AirBnB, Uber, DropBox, Reddit, and others -- many to billion-dollar valuations. The number of accelerators, the differences in accelerator program offerings and the unique benefits and costs of different accelerator locations makes choosing the right accelerator a challenge. Selecting the wrong accelerator, failing to be accepted in the right one, or not fully taking advantage of all the accelerator has to offer can be costly, sometimes fatal. With the stakes so high, entrepreneurs need to understand all their options, choose carefully and do the right things to maximize their chances of success. Startup Accelerators is the go to guide for any entrepreneur, providing a firsthand look into the acceptance criteria and inner workings of different accelerator programs. Written by entrepreneurs for entrepreneurs, this indispensable resource explains what different accelerator programs offer, how to get accepted, what to do during the program, how to raise money during accelerators, what to do after the program ends, and much more. Packed with real-world case studies and advice from leading experts on startup accelerator programs, this one-stop resource provides step-by-step guidance on the entire accelerator process. Reveals how accelerators help founders navigate different challenges in the startup journey Describes the differences in the benefits and costs of different accelerator programs Explains how to prepare accelerator applications Discloses what actions to take during an accelerator to make the most of it Depicts case studies of entrepreneurs' accelerator applications, experiences and outcomes across different accelerators Features interviews with accelerator program managers, founders who went through accelerators, and investors in companies going through or having gone through accelerators Includes insightful data and reflections from entrepreneurship education researchers and academics Startup Accelerators: A Field Guide will prove to be invaluable for startup founders considering or going through accelerators, as well as aspiring entrepreneurs, educators, and other startup accelerator stakeholders.
Thank you for disrupting : the disruptive business philosophies of the world's great entrepreneurs by
The business ideas and innovation philosophies of the world's great entrepreneurs--for anyone to implement in any business Steve Jobs. Jeff Bezos. Larry Page. Sergey Brin. Zhang Ruimin. Marc Benioff. Millions of words have been written about the great entrepreneurs of the world. This book is not about describing their achievements. Nor is it about their charisma, personal trials, or their place in popular culture. We have all heard or read about them already. This book is about the entrepreneur, the thinker. It is about the grand ideas, the disruptive thoughts, the innovative underpinnings and business philosophies that gave rise to their achievements. Thank You For Disrupting: The Disruptive Business Philosophies of The World's Great Entrepreneurs examines 20 of the most significant business leaders of our time. Author Jean-Marie Dru, himself a disruptor who coined the term decades ago, explains not only the impact these leaders have had on their own companies, but also their immense influence on the business world as a whole. Each chapter is replete with in-depth analyses, insightful comments, and personal observations from the author, including discussions covering the experimentation and platforms of Jeff Bezos, to the recruitment policies and core values of Sergey Brin and Larry Page, to the complete CSR and company activism of Paul Polman, and many more. Illustrating how the vision of a disruptive innovator can reach far beyond his or her company, this engaging book encourages and inspires readers to become disruptors in in their own businesses. The Disruptive Business Philosophies of The World's Great Entrepreneurs is a must-read for anyone interested in the why and how behind the most significant and influential business achievements of our time.
For the student to be effective and successful in any organization, especially in business, knowledge of the basic concepts of Business Finance is needed. In this course, the student will learn and develop understanding of the concepts, principles, policies, and programs on money, credit and banking, and their relevance to the existing social and economic conditions.
It also teaches the students the study of the finance functions, distinction between partnership and corporate financial management, cash budgets and the uses of basic business finance in formulating financial strategies. With a focus on different tools and techniques used in financial planning will be the core concepts to be learned and applied by the students. The concepts of capital budgeting will be extensively discussed for the students to develop analytical skills in project evaluation, the concepts of time value of money, and the development of projections for capital budgeting.
In BUSSFIN, the learning experiences in the course will prepare students for entrepreneurial endeavor in the completion of the final project as required by the respective programs and for their future business decision-making either in Marketing, Business Management, Human Resources or IT related business.
The course will require the student to perform financial spreadsheet exercises using excel solver, case studies, film/video or in real life case analysis, group reports, exams, and group projects.
Basic finance : an introduction to financial institutions, investments, and management by
Combing up-to-the-minute coverage with best practices from the field, BASIC FINANCE: AN INTRODUCTION TO FINANCIAL INSTITUTIONS, INVESTMENTS, AND MANAGEMENT, 12Eillustrates how all three primary aspects of finance -- investments, financial institutions, and corporate finance -- are interrelated to give you a solid foundation in the essentials of finance. Extremely reader friendly, each chapter offers a concise, self-contained treatment of specific concepts or institutions. Comprehensive coverage of time value of money uses equations, interest tables, and financial calculator keystrokes to ensure your understanding of this key topic that permeates finance. In addition, numerous hands-on problems, financial calculation illustrations, an Excel appendix, and the MindTap digital solution help you put what you learn into practice and maximize your success.
Big Data and Machine Learning in Quantitative InvestmentBig data and machine learning in quantitative investment by
Get to know the 'why' and 'how' of machine learning and big data in quantitative investment Big Data and Machine Learning in Quantitative Investment is not just about demonstrating the maths or the coding. Instead, it's a book by practitioners for practitioners, covering the questions of why and how of applying machine learning and big data to quantitative finance. The book is split into 13 chapters, each of which is written by a different author on a specific case. The chapters are ordered according to the level of complexity; beginning with the big picture and taxonomy, moving onto practical applications of machine learning and finally finishing with innovative approaches using deep learning. * Gain a solid reason to use machine learning * Frame your question using financial markets laws * Know your data * Understand how machine learning is becoming ever more sophisticated Machine learning and big data are not a magical solution, but appropriately applied, they are extremely effective tools for quantitative investment -- and this book shows you how.
Business hack : the wealth dragon way to build a successful business in the digital age by
Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media--offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today's dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option-it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.
Corporate Financial Distress, Restructuring, and BankruptcyCorporate financial distress, restructuring, and bankruptcy : analyze leveraged finance, distressed debt, and bankruptcy by
A comprehensive look at the enormous growth and evolution of distressed debt markets, corporate bankruptcy, and credit risk models This Fourth Edition of the most authoritative finance book on the topic updates and expands its discussion of financial distress and bankruptcy, as well as the related topics dealing with leveraged finance, high-yield, and distressed debt markets. It offers state-of-the-art analysis and research on U.S. and international restructurings, applications of distress prediction models in financial and managerial markets, bankruptcy costs, restructuring outcomes, and more.
Entrepreneurship by
Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics.
Fundamentals of corporate finance by
Parrino's Fundamentals of Corporate Finance develops the key concepts of corporate finance with an intuitive approach while also emphasizing computational skills, enabling students to develop the critical judgments necessary to apply financial tools in real decision-making situations. The fourth edition offers a level of rigor that is appropriate for both business and finance majors [https://www.wiley.com/].
Investment analysis & portfolio management by
Learn to manage your money to maximize your earning potential with Reilly/Brown/Leeds' INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT, 11th Edition. Extremely reader friendly in a succinct 18 chapters, this text equips you with a solid understanding of investment instruments, capital markets, behavioral finance, hedge funds, international investing and much more. Real-world examples and hands-on applications bring chapter concepts to life as you learn to use the same tools as investment professionals. The 11th edition's unparalleled international coverage provides specific information on non-U.S. markets, instruments, conventions and techniques. New detailed discussions explain the impact of changes in both technology and regulations on global security markets. In addition, three chapters are devoted to derivatives securities--which are now standard investment instruments.
Principles of corporate finance by
Throughout the book the authors show how managers use financial theory to solve practical problems and as a way of learning how to respond to change by showing not just how but why companies and management act as they do. The first eleven chapters are essentially the same as those in Principles. They cover the time value of money, the valuation of bonds and stocks, and practical capital budgeting decisions. The remaining chapters discuss market efficiency, payout policy, and capital structure, option valuation, and long and short-term financial planning. The text is modular, so that Parts can be introduced in an alternative order.
Private debt : opportunities in corporate direct lending by
The essential resource for navigating the growing direct loan market Private Debt: Opportunities in Corporate Direct Lending provides investors with a single, comprehensive resource for understanding this asset class amidst an environment of tremendous growth. Traditionally a niche asset class pre-crisis, corporate direct lending has become an increasingly important allocation for institutional investors--assets managed by Business Development Company structures, which represent 25% of the asset class, have experienced over 600% growth since 2008 to become a $91 billion market. Middle market direct lending has traditionally been relegated to commercial banks, but onerous Dodd-Frank regulation has opened the opportunity for private asset managers to replace banks as corporate lenders; as direct loans have thus far escaped the low rates that decimate yield, this asset class has become an increasingly attractive option for institutional and retail investors. This book dissects direct loans as a class, providing the critical background information needed in order to work effectively with these assets. Understand direct lending as an asset class, and the different types of loans available Examine the opportunities, potential risks, and historical yield Delve into various loan investment vehicles, including the Business Development Company structure Learn how to structure a direct loan portfolio, and where it fits within your total portfolio The rapid rise of direct lending left a knowledge gap surrounding these nontraditional assets, leaving many investors ill-equipped to take full advantage of ever-increasing growth. This book provides a uniquely comprehensive guide to corporate direct lending, acting as both crash course and desk reference to facilitate smart investment decision making.
Using Excel for business and financial modelling : a practical guide by
A hands-on guide to using Excel in the business context First published in 2012, Using Excel for Business and Financial Modelling contains step-by-step instructions of how to solve common business problems using financial models, including downloadable Excel templates, a list of shortcuts and tons of practical tips and techniques you can apply straight away. Whilst there are many hundreds of tools, features and functions in Excel, this book focuses on the topics most relevant to finance professionals. It covers these features in detail from a practical perspective, but also puts them in context by applying them to practical examples in the real world. Learn to create financial models to help make business decisions whilst applying modelling best practice methodology, tools and techniques. * Provides the perfect mix of practice and theory * Helps you become a DIY Excel modelling specialist * Includes updates for Excel 2019/365 and Excel for Mac * May be used as an accompaniment to the author's online and face-to-face training courses Many people are often overwhelmed by the hundreds of tools in Excel, and this book gives clarity to the ones you need to know in order to perform your job more efficiently. This book also demystifies the technical, design, logic and financial skills you need for business and financial modelling.
For the student to be effective and successful in any organization, especially in business, knowledge of the basic concepts of Business Finance is needed. In this course, the student will learn and develop understanding of the concepts, principles, policies, and programs on money, credit and banking, and their relevance to the existing social and economic conditions.
It also teaches the students the study of the finance functions, distinction between partnership and corporate financial management, cash budgets and the uses of basic business finance in formulating financial strategies. With a focus on different tools and techniques used in financial planning will be the core concepts to be learned and applied by the students. The concepts of capital budgeting will be extensively discussed for the students to develop analytical skills in project evaluation, the concepts of time value of money, and the development of projections for capital budgeting.
In BUSSFIN, the learning experiences in the course will prepare students for entrepreneurial endeavor in the completion of the final project as required by the respective programs and for their future business decision-making either in Marketing, Business Management, Human Resources or IT related business.
The course will require the student to perform financial spreadsheet exercises using excel solver, case studies, film/video or in real life case analysis, group reports, exams, and group projects.
Banking on change : the development and future of financial services : a collection of essays commissioned by the London Institute of Banking & Finance by
PRAISE FOR Banking on Change "In this 140th Anniversary celebration book, The London Institute of Banking and Finance stick to their core function of educating us all, but especially aspirant bankers, on the role and concerns of (retail and commercial) banking in the UK. They have assembled a well-chosen group of practitioners from a range of professions to write clear and easily assimilable essays, no technical expertise required, on a wide variety of current banking issues. If you want to learn about the current practices and problems of UK retail banking, this book must be essential reading." --Charles Goodhart, emeritus professor of banking and finance at the London School of Economics "In this important book, a line from Bill Allen's contribution is key: 'Nobody can predict the ferocity of the gale of creative destruction' that faces the financial services sector. True; but if you read the many and varied contributions, you'll have a pretty good idea. Moreover, you'll understand how we (that is, bankers) got here - and what we should do to make the industry more competitive, fairer and more genuinely useful. It is a soup-to-nuts look at banking - from the early days of the Institute of Banking, through the go-go years of ifs, to a present and future that are likely to be dominated by technology. It is well-worth a long read." --Andrew Hilton, director, Centre for the Study of Financial Innovation "If you were to imagine what a book celebrating 140 years of financial knowledge might contain, you could not come up with a better selection than this. As well as a historic sweep - from no-tech to fintech, the decline of trust and the rise of competition - today's hot subjects are addressed, including sustainable investing, cultural diversity and digital identity. The cradle-to-grave nature of the industry is captured in pieces about financial education and pensions. And it's well written, setting the scene nicely for the next era." --Jane Fuller, Fellow of the Society of Investment Professionals Financial services are undergoing rapid, and potentially dramatic, change. What will happen in payments, in sustainable finance and in fintech? How can the industry boost financial inclusion and ensure that its workforce has the skills it needs to meet regulatory requirements and to compete with new entrants? Can trade finance rise to the challenge of underpinning global trade for all and help the developing world avoid "financial abandonment"? What do financial services need to do to protect our digital identities? Banking on Change provides insights by experts and influencers from across the financial services industry on these and other questions. Published to mark the 140th anniversary of The London Institute of Banking & Finance, this book is intended to be of lasting value to both students and professionals.
Big Data and Machine Learning in Quantitative Investment by
Get to know the 'why' and 'how' of machine learning and big data in quantitative investment Big Data and Machine Learning in Quantitative Investment is not just about demonstrating the maths or the coding. Instead, it's a book by practitioners for practitioners, covering the questions of why and how of applying machine learning and big data to quantitative finance. The book is split into 13 chapters, each of which is written by a different author on a specific case. The chapters are ordered according to the level of complexity; beginning with the big picture and taxonomy, moving onto practical applications of machine learning and finally finishing with innovative approaches using deep learning. * Gain a solid reason to use machine learning * Frame your question using financial markets laws * Know your data * Understand how machine learning is becoming ever more sophisticated Machine learning and big data are not a magical solution, but appropriately applied, they are extremely effective tools for quantitative investment -- and this book shows you how.
Borrowed from your grandchildren : the evolution of 100-year family enterprises by
Families share how they have maintained and grown their wealth from generation to generation. While creating wealth is a wonderful achievement, business families are also concerned with how their wealth is used to support their values, the lives of their children and the well-being of the community. Over several generations, families who are successful in growing their wealth have been able to reinvent themselves and their business in the face of significant environmental transformations and internal differences cause by family dynamics. Borrowed from my Grandchildren is a fascinating look at how large, long-lasting business families succeed across generations. Author Dennis T. Jaffe, one of the leading architects of the field of family enterprise consulting, has interviewed members of successful, well known, 100-year family enterprises from 20 countries, who serve as role models for those wishing to see their wealth positively impact their children, employees, and communities. Half continue to own their legacy business and others have gone on to become family offices with a portfolio of shared assets, but all these families have sustained their values and identity as a family over more than three generations. Offering the collected wisdom of nearly 100 global business families, this insightful book shares the real-life stories of partners in business and wealth management over three of more generations. Families that generate rather than reduce their wealth across generations, known as Generative Families, focus on engaging across generations and develop collaborative governance for both family and business to ensure responsible stewardship from one generation to the next. This unique resource: Presents real-life stories of families sustaining wealth over generations Explores both the successes and failures of retaining family wealth Includes rare private insights from members of prominent wealthy families Examines the nature of global family enterprises and their evolution over generations Discusses the financial, human, and social dimensions of wealth Borrowed from my Grandchildren: The Evolution of Stewardship in 100-Year Families is an essential read for family members, non-family executives, family offices, estate planning lawyers, family business consultants, trust officers, philanthropic and foundation advisors, financial advisors, financial planners, CPAs, and other finance professionals.
Business hack : the wealth dragon way to build a successful business in the digital age by
Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media--offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today's dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option-it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.
Corporate Financial Distress, Restructuring, and BankruptcyCorporate financial distress, restructuring, and bankruptcy : analyze leveraged finance, distressed debt, and bankruptcy by
A comprehensive look at the enormous growth and evolution of distressed debt markets, corporate bankruptcy, and credit risk models This Fourth Edition of the most authoritative finance book on the topic updates and expands its discussion of financial distress and bankruptcy, as well as the related topics dealing with leveraged finance, high-yield, and distressed debt markets. It offers state-of-the-art analysis and research on U.S. and international restructurings, applications of distress prediction models in financial and managerial markets, bankruptcy costs, restructuring outcomes, and more.
Economic and business management by
With the rapid development and drastic change of the world economy, "Digital Finance", "Internet Finance", "Science and Technology Finance" have become new hotspots, which also represent the future trend of economy development in the era of big data. Enterprises are facing more uncertainty, opportunities coexist with challenges. There are more possibilities for economic development and enterprise management to accelerate the integration of cutting-edge research results, to deepen hot topics discussion and to promote opinion exchanges among academic and business circles. The Sixth International Conference on Economic and Business Management (FEBM2021) was successfully held online on October 16-17, 2021, and aimed to provide a platform for researchers, engineers, academics as well as industry professionals from all over the world to present their latest research findings and development activities in economic and business management. These proceedings include 51 accepted articles selected from 94 submissions.
Entrepreneurial finance : finance and business strategies for the serious entrepreneur by
For over 20 years, Steven Rogers’s Entrepreneurial Finance has been the definitive guide to setting up and managing the financial aspects of any small- to medium-sized business. But how can today’s entrepreneurs learn to thrive in the most difficult economy in generations? In this long-awaited fourth edition, Rogers updates his classic content for the 21st century, revising every chart, graph, and case study to reflect the modern entrepreneurial landscape.
Inside, you’ll find the most up-to-date information on writing a growth business plan, compiling and understanding financial statements, making a company profitable, valuing a company, cash flow management, debt and equity financing, and much more. The book is also packed with brand-new content on such current topics as:
• Entrepreneurship and intrapreneurship models
• Raising venture capital in private markets
• Crowdfunding vs. crowdsourcing
• Financing for minorities and women
• Taking a job with an entrepreneurial firm
Along with real-world case studies and detailed analysis, all-new classroom materials for MBA students, and a streamlined approach that makes the material more accessible than ever, Rogers’s updated content demystifies the ever-changing world of entrepreneurial finance and guides you, step by step, through the process of maintaining steady profitability and business longevity.
Whatever business you run or plan to launch, this essential guide provides the tools you need to build a sturdy foundation that will support it for many years to come.
Lessons in corporate finance : a case studies approach to financial tools, financial policies, and valuation by
An intuitive introduction to fundamental corporate finance concepts and methods Lessons in Corporate Finance, Second Edition offers a comprehensive introduction to the subject, using a unique interactive question and answer-based approach. Asking a series of increasingly difficult questions, this text provides both conceptual insight and specific numerical examples. Detailed case studies encourage class discussion and provide real-world context for financial concepts. The book provides a thorough coverage of corporate finance including ratio and pro forma analysis, capital structure theory, investment and financial policy decisions, and valuation and cash flows provides a solid foundational knowledge of essential topics. This revised and updated second edition includes new coverage of the U.S. Tax Cuts and Jobs Act of 2017 and its implications for corporate finance valuation. Written by acclaimed professors from MIT and Tufts University, this innovative text integrates academic research with practical application to provide an in-depth learning experience. Chapter summaries and appendices increase student comprehension. Material is presented from the perspective of real-world chief financial officers making decisions about how firms obtain and allocate capital, including how to: Manage cash flow and make good investment and financing decisions Understand the five essential valuation methods and their sub-families Execute leveraged buyouts, private equity financing, and mergers and acquisitions Apply basic corporate finance tools, techniques, and policies Lessons in Corporate Finance, Second Edition provides an accessible and engaging introduction to the basic methods and principles of corporate finance. From determining a firm's financial health to valuation nuances, this text provides the essential groundwork for independent investigation and advanced study.
Private debt : opportunities in corporate direct lending by
The essential resource for navigating the growing direct loan market Private Debt: Opportunities in Corporate Direct Lending provides investors with a single, comprehensive resource for understanding this asset class amidst an environment of tremendous growth. Traditionally a niche asset class pre-crisis, corporate direct lending has become an increasingly important allocation for institutional investors--assets managed by Business Development Company structures, which represent 25% of the asset class, have experienced over 600% growth since 2008 to become a $91 billion market. Middle market direct lending has traditionally been relegated to commercial banks, but onerous Dodd-Frank regulation has opened the opportunity for private asset managers to replace banks as corporate lenders; as direct loans have thus far escaped the low rates that decimate yield, this asset class has become an increasingly attractive option for institutional and retail investors. This book dissects direct loans as a class, providing the critical background information needed in order to work effectively with these assets. Understand direct lending as an asset class, and the different types of loans available Examine the opportunities, potential risks, and historical yield Delve into various loan investment vehicles, including the Business Development Company structure Learn how to structure a direct loan portfolio, and where it fits within your total portfolio The rapid rise of direct lending left a knowledge gap surrounding these nontraditional assets, leaving many investors ill-equipped to take full advantage of ever-increasing growth. This book provides a uniquely comprehensive guide to corporate direct lending, acting as both crash course and desk reference to facilitate smart investment decision making.
Using Excel for business and financial modelling : a practical guide by
A hands-on guide to using Excel in the business context First published in 2012, Using Excel for Business and Financial Modelling contains step-by-step instructions of how to solve common business problems using financial models, including downloadable Excel templates, a list of shortcuts and tons of practical tips and techniques you can apply straight away. Whilst there are many hundreds of tools, features and functions in Excel, this book focuses on the topics most relevant to finance professionals. It covers these features in detail from a practical perspective, but also puts them in context by applying them to practical examples in the real world. Learn to create financial models to help make business decisions whilst applying modelling best practice methodology, tools and techniques. * Provides the perfect mix of practice and theory * Helps you become a DIY Excel modelling specialist * Includes updates for Excel 2019/365 and Excel for Mac * May be used as an accompaniment to the author's online and face-to-face training courses Many people are often overwhelmed by the hundreds of tools in Excel, and this book gives clarity to the ones you need to know in order to perform your job more efficiently. This book also demystifies the technical, design, logic and financial skills you need for business and financial modelling.
Building on Fundamentals of Accounting 1 and 2 taken by students during their senior high school, this course is expected to recall, identify, explain and illustrate various accounting concepts, principles and procedures related to sole proprietorship engaged in service and merchandising type of business. It will first examine student’s ability to analyze and process business transaction of service and merchandising business and be able to prepare basic financial statements.
In order to broaden students’ knowledge on accounting procedures for other business organization, Business Accounting 1 will focus and introduce accounting for both partnership and corporation type of business organization. The students will be taught various procedures and processing of business transactions related to partnership formation, results of operation distribution, dissolution and liquidation. This will also include discussion on corporate formation and students will be tasked to process stock transactions and construct an equity section of the statement of financial position and will also be required to do a stockholder’s equity analysis.
Accounting : information for business decisions by
A business focused introduction to Accounting for all students - not just those intending to be Accounting majors. Lead students through the real-world business cycle and how accounting information informs decision-making. Students learn how to base decisions on two kinds of accounting information - managerial and financial. Departing from the traditional approach taken by other introductory accounting textbooks, students apply both managerial and financial approaches within the topics examined in each chapter. The conversational writing engages students in the theoretical content and how it applies to contemporary real-world scenarios. The new edition updates includes the fully integrated Cafe Revive case study. Students follow a retail coffee business through the book to learn about applying accounting issues in the real world.
Big Data and Machine Learning in Quantitative InvestmentBig data and machine learning in quantitative investment by
Get to know the 'why' and 'how' of machine learning and big data in quantitative investment Big Data and Machine Learning in Quantitative Investment is not just about demonstrating the maths or the coding. Instead, it's a book by practitioners for practitioners, covering the questions of why and how of applying machine learning and big data to quantitative finance. The book is split into 13 chapters, each of which is written by a different author on a specific case. The chapters are ordered according to the level of complexity; beginning with the big picture and taxonomy, moving onto practical applications of machine learning and finally finishing with innovative approaches using deep learning. * Gain a solid reason to use machine learning * Frame your question using financial markets laws * Know your data * Understand how machine learning is becoming ever more sophisticated Machine learning and big data are not a magical solution, but appropriately applied, they are extremely effective tools for quantitative investment -- and this book shows you how.
Corporate financial accounting by
Gain a solid foundation in the core accounting concepts as you develop a true appreciation for why accounting is important to business and a prosperous society with Warren/Jones� CORPORATE FINANCIAL ACCOUNTING, 15E. Available with CNOWv2, this latest edition clearly demonstrates how accounting is more than just data or black-and-white rules. Instead, you see how accounting provides key information that professionals use to make critical business decisions.
Financial accounting : tools for business decision making by
Financial Accounting: Tools for Business Decision Making, Ninth Edition, provides a simple and practical introduction to financial accounting. It explains the concepts students need to know, while also emphasizing the importance of decision making. In this new edition, all content has been carefully reviewed and revised to ensure maximum student understanding. At the same time, the time-tested features that have proven to be of most help to students such the student-friendly writing style, visual pedagogy, and the relevant and easy-to-understand examples have been retained.
Financial accounting theory and analysis : text and cases by
Contents:
Machine generated contents note: 1. The Development of Accounting Theory -- 2. The Pursuit of the Conceptual Framework -- 3. International Accounting -- 4. Research Methodology and Theories on the Uses of Accounting Information -- 5. Income Concepts -- 6. Financial Statements I: The Income Statement -- 7. Financial Statements II: The Balance Sheet and the Statement of Cash Flows -- 8. Working Capital -- 9. Long-Term Assets I: Property, Plant and Equipment -- 10. Long-Term Assets II: Investments and Intangibles -- 11. Long-Term Liabilities -- 12. Accounting for Income Taxes -- 13. Leases -- 14. Pensions and Other Post-Retirement Benefits -- 15. Equity -- 16. Accounting for Multiple Entities -- 17. Financial Reporting Disclosure Requirements and Ethical Responsibilities.
The Handbook of project portfolio management by
Managing large and complex organizations; balancing the needs of business-as-usual, new products and services and business change; assuring risk across everything the business does; these are all core requirements of modern business which are provided by the discipline of portfolio management. The Handbook of Project Portfolio Management is the definitive publication that introduces and describes in detail project portfolio management in today's ever-changing world. The handbook contains the essential knowledge required for managing portfolios of business change with real-life examples that are being used by today's organizations in various industries and environments. The team of expert contributors includes many of the most experienced and highly regarded international writers and practitioners from the global project portfolio management industry, selected to provide the reader with examples, knowledge and the skills required to manage portfolios in any organization. Dennis Lock and Reinhard Wagner's definitive reference on project portfolio management explains: the context and role of the discipline; the practical processes, tools and techniques required for managing portfolios successfully; the capability required and how to develop it. The text also covers the recognized standards as well as emerging issues such as sustainability and environment. Collectively, this is a must-have guide from the leading commentators and practitioners on project portfolio management from across the world.
Introduction to managerial accounting by
Suitable for managerial accounting student, this text deals with cost accounting/cost management. It includes author-written supplements, examples, and end-of-chapter material.
Introductory financial accounting for business by
Learning Financial Accounting can often feel like learning a foreign language to students, in particular when terminology and procedure is piled on before core concepts are truly mastered. Introductory Financial Accounting for Business is an innovative approach that emphasizes critical thinking over the rote memorization of terms, such as "debits" and "credits". The sequential learning model employed by the authors helps students see the bottom-line consequences of financial statements as it relates to the overall business, better preparing them for careers as accountants, entrepreneurs, and decision-makers. The authors focus initially on conceptual underpinnings -- the reasons why we approach procedures the way we do - rather than confusing students by front-loading the material with over-complicated details. Author Chris Edmonds has also created a highly popular and widely used series of video lectures, which engage students by clearly and charismatically going over each learning objective in a conversational style. These videos help reinforce important lessons and are always available for review. By developing this stronger foundation, students understand Accounting ideas more broadly and are able to ultimately learn procedural applications more quickly and accurately. With a straightforward writing style and highly engaging video lectures, this dynamic author team leads students down a streamlined learning path focused on critical thinking, clarity of concept, and applicability of material to the real world.
Kashato shirts : accounting practice set for a merchandising business by
SUBJECTS:
Fashion merchandising
Small business Accounting Problems, exercises, etc
QuickBooks 2019 All-In-One for Dummies by
The quickest way to do the books! Finances don't have to put you in a funk! With the help of this all-encompassing book, you'll get the easy-to-follow instruction you need to get your business' ducks in a row--without ever losing your cool. Whether you're a numbers person or have never spent much time with a calculator, you'll discover how to use QuickBooks 2019 to make it easier than ever to handle your finances. This value-priced reference combines eight content-rich mini-books into one complete package, providing the answers you need to get the most out of the latest version of QuickBooks. No stone is left unturned, giving you everything you need to turn what used to be harrowing tasks into simple items you can check off on your to-do list. Helps you use QuickBooks to ease accounting chores, financial management, and business planning Provides guidance from an industry expert Shows you how to set up a QuickBooks accounting system, load the master files lists, invoice customers, pay vendors, track inventory, manage cash and bank accounts, and more Gives helpful troubleshooting tips to make your accounting easy Your time is precious--why waste a minute when QuickBooks can make it easier? Get started today!
Building on Fundamentals of Accounting 1 and 2 taken by students during their senior high school, this course is expected to recall, identify, explain and illustrate various accounting concepts, principles and procedures related to sole proprietorship engaged in service and merchandising type of business. It will first examine student’s ability to analyze and process business transaction of service and merchandising business and be able to prepare basic financial statements.
In order to broaden students’ knowledge on accounting procedures for other business organization, Business Accounting 1 will focus and introduce accounting for both partnership and corporation type of business organization. The students will be taught various procedures and processing of business transactions related to partnership formation, results of operation distribution, dissolution and liquidation. This will also include discussion on corporate formation and students will be tasked to process stock transactions and construct an equity section of the statement of financial position and will also be required to do a stockholder’s equity analysis.
Advances in accounting education by
Advances in Accounting Education is a refereed, academic research publication whose purpose is to help meet the needs of faculty members interested in ways to improve accounting classroom instruction at the college and university level. We publish thoughtful, well-developed articles that are readable, relevant, and reliable. Articles may be either empirical or non-empirical, and should emphasize pedagogy, i.e., explaining how faculty members can improve their teaching methods or how accounting units can improve their curricula and programs.
Advances in management accounting by
Advances in Management Accounting(AIMA)is a publication of quality applied research in management accounting. The journal's purpose is to publish thought-provoking articles that advance knowledge in the management accounting discipline and are of interest to both academics and practitioners. As one of the premier management accounting research journals, AIMA is well-poised to meet the needs of management accounting scholars. Featured in Volume 31 are articles on: Competitor monitor and revenue management in hotels; The tie between CEO compensation and the 2008 financial crisis; The inclusion of qualitative measures in CEO incentive compensation; The association between performance-based pay and employee honesty; Managerial ability's linkage to earnings management within discontinued operations; Cash-to-cash and its association with long-term profitability in the manufacturing industry.
Big Data and Machine Learning in Quantitative Investment by
Get to know the 'why' and 'how' of machine learning and big data in quantitative investment Big Data and Machine Learning in Quantitative Investment is not just about demonstrating the maths or the coding. Instead, it's a book by practitioners for practitioners, covering the questions of why and how of applying machine learning and big data to quantitative finance. The book is split into 13 chapters, each of which is written by a different author on a specific case. The chapters are ordered according to the level of complexity; beginning with the big picture and taxonomy, moving onto practical applications of machine learning and finally finishing with innovative approaches using deep learning. * Gain a solid reason to use machine learning * Frame your question using financial markets laws * Know your data * Understand how machine learning is becoming ever more sophisticated Machine learning and big data are not a magical solution, but appropriately applied, they are extremely effective tools for quantitative investment -- and this book shows you how.
Finance and sustainable development by
There are many studies confirming the relationship between financial systems and economic development, but there are few which examine the degree to which financial systems a) impact the quality of information, b) influence sound corporate governance, c) ensure effective mechanisms of risk management, d) mobilize savings and f) facilitate trade. In the context of sustainability, there should also be a line of inquiry into how a particular financial system influences the assurance and implementation of sustainable development principles and goals. This book delivers a methodological approach to designing and assessing sustainable financial systems. It provides an original contribution by prioritizing ESG factors in the decision-making process of financial institutions and identifying their impact on sustainable financial systems. The author argues that to achieve financial stability, it is necessary to have in place mechanisms designed to prevent financial problems from becoming systemic and/or threatening the stability of the financial and economic system, while maintaining (or not undermining) the economy's ability to sustain growth and perform its other functions. The book primarily takes a simulation and experimental approach. It is the first book to take such a comprehensive look at sustainable financial systems as opposed to sustainable finance in general. It will appeal to academics, students and researchers in the fields of economics, finance and banking, business, management and political and social sciences.
A journey in social and environmental accounting, accountability and society by
For those interested in scientific and practical debate about social, environmental and sustainable accountability, the present volume provides such a discussion at the international level, considering the different typologies of companies.There is one common factor between the gas and oil sectors, waste management, and the economy of communion enterprises: they must all be legitimated in a sustainable modern world in order for us to find a new paradigm and give the world the best chance of survival. The contributors to this volume started to discuss these topics during the 7th Italian CSEAR c.
Management Accounting in Public Service Decision MakingManagement accounting in public service decision making by
Radical changes to public service delivery have swept across many regions of the world. Management accounting methods are vital to support operational and strategic decision making in public services internationally. This book provides a comprehensive and "leading-edge" guide to the topic. Written by an expert scholar with practical experience of public service delivery, the book takes account of key trends such as increased demand for public services, financial austerity, technological change and enhanced performance management. A globally relevant book, informed by cutting edge academic research and benefitting from integrated case studies, this is essential reading for both students and practitioners involved with the financial aspects of public services management.
The Payroll book : a guide for small businesses and start-ups by
The Payroll Book is the only book that demystifies payroll with clear, concise, and real-world examples on how to tackle the process. "The Payroll Book will be a valuable resource for the small business owner as well as for the entrepreneur planning a new venture. Thorough, well-organized, and thoughtfully written, this practical guide is an essential tool for managing the payroll process." --Marilyn K. Wiley, Dean, College of Business, University of North Texas "Failing to comply with the withholding, tax remittance, and report filing requirements in handling business payroll carries a high cost. Charles' book will guide entrepreneurs through the minefields of payroll processing and reporting in language that business owners can understand. Whether you already own or are planning to start your own business, The Payroll Book is an essential tool." --James A. Smith, Past President and Chairman, Texas Society of CPAs "If accounting is something you have not paid keen attention to in your startup, then this book can demystify the whole thing for you and then some! Logically set-up and highly practical in its approach! I highly recommend this book for any startup, entrepreneur, and, frankly, anyone thinking about starting a business. That said, if you already started a business it's just as important--this is a must-read!" --Hubert Zajicek, CEO, Co-founder and Partner, Health Wildcatters "Wow! This is the most comprehensive book of its kind. I have worked in payroll for over 25 years, and I would recommend this book as a reference to anyone who has a hand in payroll. From the novice just entering the field to the seasoned veteran, there is something in this book for everyone." --Romeo Chicco, President, PayMaster
QuickBooks 2023 : all-in-one for dummies by
The quickest way to learn everything there is to know about QuickBooks QuickBooks is the leading small business accounting software, designed to help you handle your financial and business tasks more effectively. QuickBooks 2023 All-in-One For Dummies answers all your QuickBooks questions, with 8 content-rich mini books in one complete package. You can get the most out of the latest QuickBooks release, thanks to this go-to reference covering account setup, double entry bookkeeping, invoicing customers, paying vendors, tracking inventory, creating a business plan, cloud storage, and everything else QuickBooks can do for you. Plus, you can access your information from any device with new online features, making it easy to manage your business on the go. Dummies walks you through everything, step by step. Set up QuickBooks for your small business and import all your accounts and data Manage invoices, payments, and inventory--and see it all on quick statements and reports Make the most of the latest version of QuickBooks with this updated guide Use economic value-added analysis and other analysis tools to identify potential savings and profit opportunities Small business owners, managers, and employees who use QuickBooks already or want to switch to the leading software package will find everything they need in QuickBooks 2023 All-in-One For Dummies.
The Routledge handbook of accounting ethics by
The perspective of this book is to present "ethics" as a conversation about how we decide what is good or bad, right or wrong. It is a collection of conversations employed by educators to assist accounting students in developing their understanding of accounting's ethical aspects and to help them develop into critical thinkers who consider the ethical complexities of the function of accounting in human society. Because we are social beings, ethics is a central human concern, since it involves determining the ethicality of human actions and their effect on other individuals, as well as determining the collective societal acceptance or rejection of an action. Thus, the book's primary goal is to call attention to the intersectionality of accounting and ethics and to encourage students and researchers to consider the ethical implications of accounting decisions. The book contains a diversity of perspectives within which discussions of accountants' and accounting's ethical responsibilities may occur. The contributing authors were deliberately chosen for their diverse perspectives on whence moral guidance for accounting may come. Each chapter stands on its own and represents the thinking of its authors. The book is not a primer on correct behavior for accountants but a place where educators may spur the conversation along.
Social media, mobile and cloud technology use in accounting : value-analyses in developing economies by
The rapidly evolving nature of emerging technologies, and the transformative and disruptive tendencies offered by these are reshaping professional activities, operations and functions as well as value creation. Exploring the wide ranging implications of the use of multiple emerging technologies by professional accountants, Social Media and Cloud Technology Use in Accounting providing illuminating insights in an exploratory study that reviews emerging technologies within an developing economy. Femi Oladele and Timothy Oyewole present a robust analysis of the literature surrounding established concepts and constructs within Accounting and explore changes for training and the wider framework for all areas of Accounting practice.The results of an in-depth predictive and interpretive value-analyses of Accountants' Training Framework (ATF) and Perception (PCT) on professional accountants' use of SoMoClo technologies are presented. The book offers reviews of existing theories presented alongside a brand new theoretical framework, drawing on interdisciplinary approaches to define new conceptual understandings of this fast moving business area.
This course serves as an introduction to a) law and the legal system b) obligations and contracts c) business entities/ forms, especially single proprietorships, corporations & partnerships. The selected relevant legal principles and rules to guide those entering into business dealings whether as a start-up entrepreneur or as part of the partnership/ corporate set-up. Each session is designed to cover both theoretical and practical applications for the learner to acquire working knowledge of the legal aspects for business enterprises, augment analytical skills for operations and decision-making using management and law concepts, consider preventive and remedial measures in business transactions and to consider legal and ethical implications in business matters. The course complements the other competencies being developed in the Business Administration curriculum.
Advertising theory by
Advertising Theoryprovides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire's persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory--and across advertising contexts--both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming. nal and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. This new edition includes a balance of theory and practice that will help provide a working knowledge of the primary theoretical approaches and will help readers synthesize the vast literature on advertising with the in-depth understanding of practical case studies and examples within every chapter. It also looks at mobile advertising in a broader context beyond the classroom and explores new areas such as native advertising, political advertising, mobile advertising, and digital video gaming.
Business ethics : ethical decision making and cases by
Learn to make successful ethic decisions in today's complex managerial environment with Ferrell/Fraedrich/Ferrell's market-leading BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, 12E. Packed with cases, exercises and simulations, this applied approach uses a proven managerial framework to address overall concepts, processes and best practices associated with top business ethics programs. You clearly see how to integrate ethics into key strategic business decisions. This thoroughly revised edition highlights new legislation affecting business ethics and offers the most up-to-date examples and best practices of high-profile organizations. Twenty new or updated original case studies provide insights into ethical dilemmas. MindTap digital resources help you master concepts and prepare for exercises, quizzes and exams while a new simulation guides you in making strong ethical decisions.
Business ethics : methods and application by
Ethical aspects of business and the economy are of increasing concern in business practice, higher education, and society in general. This concern results from significant business scandals and economic crises, such as the financial crisis of 2008 and the following great recession, as well as from pressing current and future challenges for the economy, such as sustainability and globalization. As a result, there is a growing demand for normative analysis and orientation for business and the economy, where business ethics has become a crucial part of organizational management, risk management, branding, and strategic management. Business Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the complex and various ethical challenges of modern business. It aims to train analytical thinking skills in the field of business ethics and to approach ethical issues in business in a rational and systematic way. The book develops a number of specific methods for business ethics analysis that are tailored for ethical decision-making in business and for analyzing complex ethical topics in business. The book discusses fundamental ethical questions regarding the meaning of business and the economy for the individual person, society, the environment, and people around the world. As a result, Business Ethics: Methods and Application develops normative guidelines for business in the 21st century and its fundamental challenges and will be key reading for undergraduate, postgraduate, and MBA students of business ethics, business strategy, business and society, and related fields.
Business ethics and social responsibility by
Subjects:
Business ethics
Social responsibility of business
Digital asset valuation and cyber risk measurement : principles of cybernomics by
Digital Asset Valuation and Cyber Risk Measurement: Principles of Cybernomics is a book about the future of risk and the future of value. It examines the indispensable role of economic modeling in the future of digitization, thus providing industry professionals with the tools they need to optimize the management of financial risks associated with this megatrend. The book addresses three problem areas: the valuation of digital assets, measurement of risk exposures of digital valuables, and economic modeling for the management of such risks. Employing a pair of novel cyber risk measurement units, bitmort and hekla, the book covers areas of value, risk, control, and return, each of which are viewed from the perspective of entity (e.g., individual, organization, business), portfolio (e.g., industry sector, nation-state), and global ramifications. Establishing adequate, holistic, and statistically robust data points on the entity, portfolio, and global levels for the development of a cybernomics databank is essential for the resilience of our shared digital future. This book also argues existing economic value theories no longer apply to the digital era due to the unique characteristics of digital assets. It introduces six laws of digital theory of value, with the aim to adapt economic value theories to the digital and machine era.
Dynamic business law by
Contents:
An introduction to the fundamentals of dynamic business law -- Business ethics and social responsibility -- The U.S. legal system and alternative dispute resolution -- Administrative law -- Constitutional law -- Criminal law and business -- Tort law -- Real, personal, and intellectual property -- Introduction to contracts and agreement -- Consideration -- Capacity and legality -- Reality of assent -- Contracts in writing and third-party contracts -- Discharge and remedies -- Formation and performance of sales and lease contracts -- Sales and lease contracts : performance, warranties, and remedies -- Negotiable instruments : negotiability and transferability -- Holder in due course, liability, and defenses -- Secured transactions and bankruptcy -- Agency and liability to third parties -- Forms of business organization -- Corporations : formation and organization -- Securities regulation -- Employment and discrimination law -- Consumer law.
Employment law for business by
Contents:
The regulation of employment -- The employment law toolkit : resources for understanding the law and recurring legal concepts -- Title VII of the Civil Rights Act of 1964 -- Legal construction of the employment environment -- Affirmative action -- Race and color discrimination -- National origin discrimination -- Gender discrimination -- Sexual harassment -- Sexual orientation and gender identity discrimination -- Religious discrimination -- Age discrimination -- Disability discrimination -- The employee's right to privacy and management of personal information -- Labor law -- Selected employment benefits and protections.
Essentials of business law by
Essentials of Business Law, 10/e is a practical, concise, and broad-based introduction to the vibrant field of business law. Both the traditional areas of law, such as contracts and property, and the emerging areas of law, such as e-commerce and environmental, are covered in short, informative chapters written to capture the essence of each topic. The objective of the text throughout its coverage is ease of use, ease of teaching, ease of assessment, and ease of understanding. It has been developed for those seeking a more fundamental overview of the concepts and principles that are vital to the understanding of business law. With McGraw-Hill Connect, students benefit from SmartBook and additional critical thinking practice.
An introduction to business ethics by
Contents:
Why study ethics -- Ethical theory and business -- Corporate social responsibility -- Corporate culture, governance, and ethical leadership -- The meaning and value of work -- Moral rights in the workplace -- Employee responsibilities -- Marketing ethics : product safety and pricing -- Marketing ethics : advertising and target marketing -- Sustainability and the natural environment- Workplace diversity and discrimination -- International business and globalization.
Managers and the legal environment : strategies for business by
With new cases and examples torn from the headlines, MANAGERS AND THE LEGAL ENVIRONMENT: STRATEGIES FOR BUSINESS, 9E equips you with the legal knowledge and risk management techniques for success as a business manager. Cutting-edge coverage and a strategic approach teach you to enhance realizable value, redeploy resources, and manage legal and business risk. Up-to-date coverage addresses the rights of workers at firms, like Uber, in the "gig" economy; the right of employers to restrict employees� social media; ethics of compensating workers who are tipped; law to protect children�s safety on the Internet; Fourth Amendment concerns in searches of cell location; rules governing "crowdfunding"; and the ramifications of the EU�s �right to be forgotten.� You learn to use legal tools to create value, attain business objectives, resolve legal issues, manage risk, and handle legal disputes.
Small business taxes for dummies by
Small business taxes taxing you out? For most business owners, their single biggest "expense" (and headache) is dealing with their taxes. And while the just passed Congressional tax bill reduced taxes for many of the estimated 30 million small business owners in the U.S., the nation's taxes continue to be complex. Not being up-to-speed on tax rules and strategies can lead to mistakes that cost business owners thousands of dollars in fines and penalties every year. Small Business Taxes For Dummies assists both current and aspiring small business owners with important tax planning issues, including complete coverage of the tax changes taking effect in 2018, creating an ongoing tax routine, dealing with the IRS, and navigating audits and notices. Includes issues influencing incorporated small businesses, partnerships, and LLCs Offers expanded coverage of other business taxes including payroll and sales taxes Provides websites and other online tax resources Gives guidance to millennials juggling multiple gigs If you're a current or aspiring small business owner looking for the most up-to-date tax planning issues, this book keeps you covered.
This course serves as an introduction to a) law and the legal system b) obligations and contracts c) business entities/ forms, especially single proprietorships, corporations & partnerships. The selected relevant legal principles and rules to guide those entering into business dealings whether as a start-up entrepreneur or as part of the partnership/ corporate set-up. Each session is designed to cover both theoretical and practical applications for the learner to acquire working knowledge of the legal aspects for business enterprises, augment analytical skills for operations and decision-making using management and law concepts, consider preventive and remedial measures in business transactions and to consider legal and ethical implications in business matters. The course complements the other competencies being developed in the Business Administration curriculum.
Business law, ethics, and sustainability by
Business Law, Ethics, and Sustainability is a textbook for undergraduate law courses. It covers business law topics such as contracts, business organizations, employment law, and torts, as well as a general survey of American law. Additional topics include Constitutional law, civil rights, environmental law, criminal law, and litigation.
Business negotiations and the law : the protection of weak professional parties in standard form contracting by
Business Negotiations and the Law: The Protection of Weak Professional Parties in Standard Form Contracting aims to explore the issues surrounding contract negotiations between entrepreneurs and other professionals when one of the parties does not have the same level of bargaining power as the other. The need to protect weaker parties from unfair contract terms exists not only in relationships between businesses and consumers, but in business to business contracts also. This book focuses on the problem of small enterprises, independent contractors and other professional weak parties and examines these from a European point of view. There are significant differences between Member States as to decisions regarding regulatory context on the protection of weaker professional parties in asymmetrical contractual situations. However, European businesses are overwhelmingly smaller in size, so protecting weaker parties becomes key in facilitating successful and efficient negotiations. The book provides a critical and comparative overview of the area and recent regulatory developments, both to clarify the direction that European legislation is heading, and to explore the tools needed to assure the effectiveness of the common market. This text will be of interest to policy makers, researchers of European legislation, and students of commercial and business law.
Challenges of law in business and finance by
These conference proceedings constitute a selection of the best papers submitted to the 13th International Scientific Conference ""Law in Business of Selected Member States of the European Union"" which was organized by the Department of Business and European Law, Faculty of International Relations, Prague University of Economics and Business, Czech Republic. The conference was held in the Universityś premises on 4 and 5 November 2021 and welcomed speakers an.
Doing business 2020 by
"Seventeen in a series of annual reports comparing business regulation in 190 economies, Doing Business 2020 measures aspects of regulation affecting 10 areas of everyday business activity"-- Provided by publisher.
The International handbook of social enterprise law : benefit corporations and other purpose-driven companies by
"This open-access book brings together international experts who shed new light on the status of social enterprises, benefit corporations and other purpose-driven companies. The respective chapters take a multidisciplinary approach (combining law, philosophy, history, sociology and economics) and provide valuable insights on fostering social entrepreneurship and advancing the common good. In recent years, we have witnessed a significant shift of how business activities are conducted, mainly through the rise of social enterprises. In an effort to target social problems at their roots, social entrepreneurs create organizations that bring transformative social changes by considering, among others, ethical, social, and environmental factors. A variety of social enterprise models are emerging internationally and are proving their vitality and importance. But what does the term 'social enterprise' mean? What are its roots? And how does it work in practice within the legal framework of any country? This handbook attempts to answer these questions from a theoretical, historical, and comparative perspective, bringing together 44 contributions written by 71 expert researchers and practitioners in this field. The first part provides an overview of the social enterprise movement, its evolution, and the different forms entities can take to meet global challenges, overcoming the limits of what governments and states can do. The second part focuses on the emergence of benefit corporations and the growing importance of sustainability and societal values, while also analyzing their different legal forms and adaptation to their regulatory environment. In turn, the last part presents the status quo of purpose-driven companies in 36 developed and emerging economies worldwide"--Publisher's description.
The Law of tax-exempt organizations by
Tax-exempt law explained, for lawyers and nonlawyers alike The Law of Tax-Exempt Organizations has, for decades, been the definitive single-volume source of legal information for nonprofit lawyers and managers alike. Author Bruce R. Hopkins is widely recognized as the leading authority on the subject; in this thoroughly revised Twelfth Edition, he provides all the updates you need to stay current on the latest changes to tax code, regulatory, and case law developments. Annual supplements available with the book will ensure that you don't miss any important updates. Making solid decisions about the future of any tax-exempt organization requires a firm and up-to-date understanding of the relevant tax and other law. This reference provides guidance on the latest developments in eligibility for tax exemption, the private inurement and private benefit doctrines, nonprofit governance, lobbying, political campaign activity, public charities, private foundations, donor-advised funds, unrelated business activities, reporting, disclosure requirements, and more. Understand the tax code, regulations, and case law pertaining to all categories of tax-exempt organizations Access the nonprofit law standard reference guide, written by the leading legal expert on tax-exempt organizations Prepare yourself to make well-founded strategic decisions about the current and future actions of your organization Review annual supplements that provide plain-English information on changes for each tax year Written in a practical format that's accessible to lawyers and non-lawyers alike, The Law of Tax-Exempt Organizations, Twelfth Edition, is a trustworthy resource for anyone involved in advising or managing charitable organizations, social welfare entities, associations, clubs, or any other type of tax-exempt entity.
Legal data for banking : business optimisation and regulatory compliance by
A practical, informative guide to banks' major weakness Legal Data for Banking defines the legal data domain in the context of financial institutions, and describes how banks can leverage these assets to optimise business lines and effectively manage risk. Legal data is at the heart of post-2009 regulatory reform, and practitioners need to deepen their grasp of legal data management in order to remain compliant with new rules focusing on transparency in trade and risk reporting. This book provides essential information for IT, project management and data governance leaders, with detailed discussion of current and best practices. Many banks are experiencing recurrent pain points related to legal data management issues, so clear explanations of the required processes, systems and strategic governance provide immediately-relevant relief. The recent financial crisis following the collapse of major banks had roots in poor risk data management, and the regulators' unawareness of accumulated systemic risk stemming from contractual obligations between firms. To avoid repeating history, today's banks must be proactive in legal data management; this book provides the critical knowledge practitioners need to put the necessary systems and practices in place. Learn how current legal data management practices are hurting banks Understand the systems, structures and strategies required to manage risk and optimise business lines Delve into the regulations surrounding risk aggregation, netting, collateral enforceability and more Gain practical insight on legal data technology, systems and migration The legal contracts between firms contain significant obligations that underpin the financial markets; failing to recognise these terms as valuable data assets means increased risk exposure and untapped business lines. Legal Data for Banking provides critical information for the banking industry, with actionable guidance for implementation.
Small business taxes for dummies by
Small business taxes taxing you out? For most business owners, their single biggest "expense" (and headache) is dealing with their taxes. And while the just passed Congressional tax bill reduced taxes for many of the estimated 30 million small business owners in the U.S., the nation's taxes continue to be complex. Not being up-to-speed on tax rules and strategies can lead to mistakes that cost business owners thousands of dollars in fines and penalties every year. Small Business Taxes For Dummies assists both current and aspiring small business owners with important tax planning issues, including complete coverage of the tax changes taking effect in 2018, creating an ongoing tax routine, dealing with the IRS, and navigating audits and notices. Includes issues influencing incorporated small businesses, partnerships, and LLCs Offers expanded coverage of other business taxes including payroll and sales taxes Provides websites and other online tax resources Gives guidance to millennials juggling multiple gigs If you're a current or aspiring small business owner looking for the most up-to-date tax planning issues, this book keeps you covered.
Start-up law by
"This comprehensive Practical Guide provides direction on the wide array of legal questions and challenges that start-ups face. The Guide features analysis from five jurisdictions that represent a variety of legal traditions across different continents. Expert contributors address key legal issues for technology-based start-ups and entrepreneurs, as well as providing insights into the law and practice of the countries examined."
Sustainability and corporate governance : a guide to law and practice by
Sustainability and Corporate Governance is the first extensive and targeted guide for directors and their legal advisors on creating a governance framework for corporations that integrates all the recognized principles of sustainability now being discussed in boardrooms all over the world. The book provides a step-by-step approach on integrating sustainability principles into the activities of the board of directors including detailed guidance on legal, regulatory and business aspects of organizing and operating board committees and designing the sustainability management unit. Essential topics covered include: * Elements of an effective framework for implementation of sustainability governance, including required policies, procedures and committee charters * Organization of the governing board to effectively address sustainability issues and implement sustainability strategies * Best practices and processes to engage company stakeholders Corporate board members and attorneys will appreciate the book's practical forms and checklists, complete coverage of all facets of sustainability governance, summaries of relevant international and national guidelines and instruments, and a curated list of samples and case studies from companies all around the world.
Content Management as a course, will empower you to utilize processes and technologies that supports the collection, managing, and publishing of information or DIGITAL CONTENT. Programmer or not, you will also learn how to capitalize on the best content management system (CMS) to easily author or create websites, blogs, eCommerce and other web applications. Applications that your future client or users will use on their intranet or the internet to effectively manage and share their content to many.
Business hack : the wealth dragon way to build a successful business in the digital age by
Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media--offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today's dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option-it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.
BUSN11 : introduction to business by
You can save money when purchasing bundled products. This package includes BUSN, 11th and MindTap, 1 term Printed Access Card.
Digital entrepreneurship by
Technology has enabled a new age of entrepreneurship as entrepreneurs find digital tools that enable new ventures to exploit commercial opportunities around the world. This textbook provides students with expert guidance on using technology platforms to start new ventures. With an award-winning approach, the author guides readers through the process of a lean startup, taking a "digital first" approach to entrepreneurship. Students using the book will emerge with enhanced understanding of different digital business models, analytical skills for digital ventures, and the confidence to move from prototype to product. Online resources such as slides, a sample syllabus, and exercises encourage the classroom to become an interactive and dynamic space.
Digital marketing : strategic planning & integration by
An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor's guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Digital marketing all-in-one by
Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you'll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.
Digital marketing all-in-one by
Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don't. You'll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
Direct selling by
Get ready to sell like you've never sold before! Ever wonder if your next job didn't have to feel so much like a...well, job? Then you might be ready for direct selling, where you remove the middleman and sell products directly to consumers! In Direct Selling For Dummies, you'll tap into your entrepreneurial spirit and learn the basics of how to get started, pick the best selling model, and achieve success in this rapidly growing industry. You'll also discover: Expanded info on online and social media selling, which has replaced in-home selling as the predominant sales method A guide to transforming your home office into a productivity dream Instructions on how to host online or Facebook-hosted direct-selling parties Perfect for anyone looking to join the 7.7 million direct sellers already working in North America, Direct Selling For Dummies can help you break into a fun, exciting, and lucrative new industry! Are you ready?
Marketing communications by
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this edition: · New chapters on Digital Marketing and Analytics and Social Media Marketing · Strong focus on marketing communications analytics · Update of examples, case studies and references Online resources for both instructors and students complement the book. These include PowerPoint slides, an Instructors' manual, MCQ's with answers for instructors, a glossary, flashcards, links to relevant websites and videos. Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.
Media/society : technology, industries, content, and users by
Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Societyhelps you develop the skills you need to critically evaluate both conventional wisdom and your own assumptions about the social role of the media. Authors David Croteau and William Hoynes retain the book's basic sociological framework but now include additional discussions of new studies and up-to-date material on today's rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the "new media" world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media's effect on traditional media outlets
Portfolio building activities in social media : exercises in strategic communication by
Featuring 50 real-world activities across various social media platforms! Portfolio Building Activities in Social Media shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. From brand analyses to budget assignments to pitch activities, this practical exercise guide offers students multiple opportunities to create and build their portfolio of work. Designed to be used with Freberg's Social Media for Strategic Communication, but flexible enough to bundle with any PR textbook, these exercises are useful to any professor looking to incorporate more activities around social media and digital brand development.
Content Management as a course, will empower you to utilize processes and technologies that supports the collection, managing, and publishing of information or DIGITAL CONTENT. Programmer or not, you will also learn how to capitalize on the best content management system (CMS) to easily author or create websites, blogs, eCommerce and other web applications. Applications that your future client or users will use on their intranet or the internet to effectively manage and share their content to many.
Behind the screen : content moderation in the shadows of social media by
An eye-opening look at the invisible workers who protect us from seeing humanity's worst on today's commercial Internet. Social media on the Internet can be a nightmarish place. A primary shield against hateful language, violent videos, and online cruelty uploaded by users is not an algorithm. It is people. Mostly invisible by design, more than 100,000 commercial content moderators evaluate posts on mainstream social media platforms: enforcing internal policies, training artificial intelligence systems, and actively screening and removing offensive material--sometimes thousands of items per day. Sarah T. Roberts, an award-winning social media scholar, offers the first extensive ethnographic study of the commercial content moderation industry. Based on interviews with workers from Silicon Valley to the Philippines, at boutique firms and at major social media companies, she contextualizes this hidden industry and examines the emotional toll it takes on its workers. This revealing investigation of the people "behind the screen" offers insights into not only the reality of our commercial Internet but the future of globalized labor in the digital age
Business hack : the wealth dragon way to build a successful business in the digital age by
Master the online tools available to grow your business and conquer the competition Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media--offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business. This unique and valuable resource covers everything you need to consider when building your marketing strategy, from established principles of sales to cutting-edge digital techniques. In today's dynamic business environment, strong and ongoing engagement in social media marketing is no longer an option-it is a necessity. From local craft-based businesses to new tech start-ups and even global multinational corporations, effective cyber-marketing can be instrumental in determining success. A comprehensive digital strategy enables you to compete across all platforms and maintain viability and relevance in the face of intense competition. Following the proven techniques in this essential guide allows you to: Implement powerful social media marketing campaigns to increase revenue and rise above the competition Integrate traditional sales and advertising methods with modern technology to create a comprehensive business marketing strategy Identify future trends to stay ahead of the technology curve and capitalize on new opportunities. Learn the skills used by successful entrepreneurs and respected experts in online marketing The Internet and rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive in the global marketplace through intelligent use of digital and social media marketing. Business Hack provides the tools and knowledge necessary to succeed in the 21st century.
The content strategy toolkit: methods, guidelines, and templates for getting content right by
In this essential guide, Meghan Casey outlines a step-by-step approach for successful content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like explaining clearly to your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Having The Content Strategy Toolkit at your side is like hiring your own personal consulting fi rm. You get a complete array of instructions, tools, and templates for most challenges you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Assemble a stellar team for your content project Prepare your organization for content transformation Make sense of your business environment and understand your audience Align stakeholders on business goals and user needs Set a compass for your content and decide how to measure success Create, maintain, and govern on-strategy content You'll learn how to treat content like the strategic asset that it is. "Quality content increases value. Poor-quality content destroys value. It's as simple as that. Meghan's book has specifi c, practical, and immediately actionable ideas that will help you increase the quality of your content." -GERRY MCGOVERN CEO, Customer Carewords "This second edition goes deep into three integral topics for content leaders- assembling cross-disciplinary teams, evaluating processes, and building a content playbook. If you're looking to build a new practice or retool an existing one, this book will help you succeed." -NATALIE MARIE DUNBAR Author, From Solo to Scaled: Building a Sustainable Content Strategy Practice.
The Digital marketing landscape : creating a synergistic consumer experience by
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.
Direct selling by
Get ready to sell like you've never sold before! Ever wonder if your next job didn't have to feel so much like a...well, job? Then you might be ready for direct selling, where you remove the middleman and sell products directly to consumers! In Direct Selling For Dummies, you'll tap into your entrepreneurial spirit and learn the basics of how to get started, pick the best selling model, and achieve success in this rapidly growing industry. You'll also discover: Expanded info on online and social media selling, which has replaced in-home selling as the predominant sales method A guide to transforming your home office into a productivity dream Instructions on how to host online or Facebook-hosted direct-selling parties Perfect for anyone looking to join the 7.7 million direct sellers already working in North America, Direct Selling For Dummies can help you break into a fun, exciting, and lucrative new industry! Are you ready?
From starting small to winning big : the definitive digital marketing guide for startup entrepreneurs by
Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales-a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.
Leading content design by
Content design teams need the right conditions to thrive--but when they're hampered by bottlenecks or putting out fires, it's hard for them to do their best work, secure support, and grow strategically. Enter content operations. With smart, operational approaches, Rachel McConnell helps you identify and remove the barriers to strong, effective content work. You'll learn how to create common standards, improve collaboration, iron out wrinkles in the design process, and build advocacy--so you can lead your team with impact.
Nonfiction sound and story for film and video : a practical guide for filmmakers and digital content creators by
This book guides nonfiction storytellers in the art of creatively and strategically using sound to engage their audience and bring stories to life. Sound is half of film and video storytelling, and yet its importance is often overlooked until a post-production emergency arises. Written by two experienced creators--one a seasoned nonfiction producer/director with a background in music, and one a sound designer who owns a well-regarded mix studio--this book teaches nonfiction producers, filmmakers, and branded content creators how to reimagine their storytelling by improving sound workflow from field to post. In addition to real-world examples from the authors' own experiences, interviews with and examples from industry professionals across many genres of nonfiction production are included throughout. Written in a conversational style, the book pinpoints practical topics and considerations like 360 video and viewer accessibility. As such, it is a vital point of reference for all nonfiction filmmakers, directors, and producers, or anyone wanting to learn how to improve their storytelling. An accompanying Companion Website offers listening exercises, production sound layout diagrams, templates, and other resources.
Video editing made easy with DaVinci Resolve 18 : create quick video content for your business, the web, or social media by
Boost your audience on social media by leveraging DaVinci Resolve 18 and share impressive micro-content with the guidance of a certified Blackmagic Design training partner Purchase of the print or Kindle book includes a free PDF eBook Key Features Enhance your content with creative editing, VFX composition, color grading, and sound editing techniques Learn techniques to generate quick video content to engage and increase your audience Discover the latest features and hacks of DaVinci Resolve 18 to realize your creative ideas Book Description Micro content dominates social media marketing, but subpar editing and low-quality videos can shrink your audience. Elevate your social media game with DaVinci Resolve - the world's most trusted name in color grading that has been used to grade Hollywood films, TV shows, and commercials. Version 18 enables you to edit, compose VFX, mix sound, and deliver videos for different platforms, including social media and the web. You'll learn the basics of using DaVinci Resolve 18 to create video content, by first gaining an overview of creating a complete short video for social media distribution directly from within the "Cut" page. You'll discover advanced editing, VFX composition, color grading, and sound editing techniques to enhance your content and fix common video content issues that occur while using consumer cameras or mobile phones. By the end of this book, you'll be well-equipped to use DaVinci Resolve to edit, fix, finish, and publish short-form video content directly to social media sites such as YouTube, Twitter, and Vimeo. What you will learn Explore how to edit, add effects, and post to social media using the new Cut page Deliver video projects swiftly to a variety of social media formats using the Cut page Fix problems with videos, such as stabilizing footage and syncing audio Enhance the quality of your videos through color correction and other visual effects techniques Discover how to use the Neural Engine AI in the Studio Version of DaVinci Resolve to speed up your work Add subtitles and dubbed audio to help your videos reach a wider audience Who this book is for This book is for beginner content makers looking for quick techniques to improve their skills and work. It's also useful for experienced content makers who want to begin using DaVinci Resolve for its advanced features. The book acts as a practical training manual for social media marketers, influencers, short film makers, small business owners creating their own content, vloggers, and film/media studies students at schools, colleges, or universities.
Information management is an emerging field that is concerned with the infrastructure used to collect, manage, preserve, store and deliver information. Whether for analytics of your business, measurement of a scientific experiment, or monitoring team scores of your favorite online sports, you would want to treat every type of data like a precious commodity. This course allows you to understand the concept of database from the perspective of a database designer and a database administrator. This course provides you with the skills that you need to properly design and implement relational database system using the latest version of Microsoft SQL Server. This DBMS empowers you to perform all your laboratory activities on database creation, table design, data modeling, normalization, and database programming using Structured Query Language (SQL).
Concepts of database management by
Gain a thorough, applied understanding of critical database issues with Starks/Pratt/Last's CONCEPTS OF DATABASE MANAGEMENT, 9E. Real cases, examples and screenshots in this concise presentation help clarify database design, data integrity, normalization, concurrent updates, data security, and big data. Completely updated to SQL Server 2016, Microsoft® Access 2016, and Office 365 standards, this edition explores SQL in a database-neutral environment while addressing E-R diagrams, normalization, and database design. Detailed coverage presents the relational model (including QBE and SQL), normalization and views, database administration and management. You also examine advanced topics such as distributed databases, data warehouses, stored procedures, triggers, data macros and Web Apps. This introduction to database is ideal for mastering today's database techniques.
Mobility Patterns, Big Data and Transport AnalyticsMobility patterns, big data and transport analytics : tools and applications for modeling by
Mobility Patterns, Big Data and Transport Analytics provides a guide to the new analytical framework and its relation to big data, focusing on capturing, predicting, visualizing and controlling mobility patterns - a key aspect of transportation modeling. The book features prominent international experts who provide overviews on new analytical frameworks, applications and concepts in mobility analysis and transportation systems. Users will find a detailed, mobility 'structural' analysis and a look at the extensive behavioral characteristics of transport, observability requirements and limitations for realistic transportation applications and transportation systems analysis that are related to complex processes and phenomena. This book bridges the gap between big data, data science, and transportation systems analysis with a study of big data's impact on mobility and an introduction to the tools necessary to apply new techniques. The book covers in detail, mobility 'structural' analysis (and its dynamics), the extensive behavioral characteristics of transport, observability requirements and limitations for realistic transportation applications, and transportation systems analysis related to complex processes and phenomena. The book bridges the gap between big data, data science, and Transportation Systems Analysis with a study of big data's impact on mobility, and an introduction to the tools necessary to apply new techniques.
SQL by
Get ready to make SQL easy! Updated for the latest version of SQL, the new edition of this perennial bestseller shows programmers and web developers how to use SQL to build relational databases and get valuable information from them. Covering everything you need to know to make working with SQL easier than ever, topics include how to use SQL to structure a DBMS and implement a database design; secure a database; and retrieve information from a database; and much more. SQL is the international standard database language used to create, access, manipulate, maintain, and store information in relational database management systems (DBMS) such as Access, Oracle, SQL Server, and MySQL. SQL adds powerful data manipulation and retrieval capabilities to conventional languages--and this book shows you how to harness the core element of relational databases with ease. Server platform that gives you choices of development languages, data types, on-premises or cloud, and operating systems Find great examples on the use of temporal data Jump right in--without previous knowledge of database programming or SQL As database-driven websites continue to grow in popularity--and complexity--SQL For Dummies is the easy-to-understand, go-to resource you need to use it seamlessly.
Oracle database application security : with Oracle Internet Directory, Oracle Access Manager, and Oracle Identity Manager by
Focus on the security aspects of designing, building, and maintaining a secure Oracle Database application. Starting with data encryption, you will learn to work with transparent data, back-up, and networks. You will then go through the key principles of audits, where you will get to know more about identity preservation, policies and fine-grained audits. Moving on to virtual private databases, you'll set up and configure a VPD to work in concert with other security features in Oracle, followed by tips on managing configuration drift, profiles, and default users. Shifting focus to coding, you will take a look at secure coding standards, multi-schema database models, code-based access control, and SQL injection. Finally, you'll cover single sign-on (SSO), and will be introduced to Oracle Internet Directory (OID), Oracle Access Manager (OAM), and Oracle Identity Management (OIM) by installing and configuring them to meet your needs. Oracle databases hold the majority of the world's relational data, and are attractive targets for attackers seeking high-value targets for data theft. Compromise of a single Oracle Database can result in tens of millions of breached records costing millions in breach-mitigation activity. This book gets you ready to avoid that nightmare scenario. What You Will Learn Work with Oracle Internet Directory using the command-line and the console Integrate Oracle Access Manager with different applications Work with the Oracle Identity Manager console and connectors, while creating your own custom one Troubleshooting issues with OID, OAM, and OID Dive deep into file system and network security concepts Who This Book Is For Oracle DBAs and developers. Readers will need a basic understanding of Oracle RDBMS and Oracle Application Server to take complete advantage of this book.
Database systems : design, implementation, and management by
Database skills are among the most in-demand IT skills today. Now you can gain a solid foundation in database design and implementation with the practical, easy-to-understand approach in the market-leading DATABASE SYSTEMS: DESIGN, IMPLEMENTATION, AND MANAGEMENT, 13E. Diagrams, illustrations, and tables clarify in-depth coverage of database design. You learn the key to successful database implementation as you study how to properly design databases to fit within the larger strategic data environment. Clear, straightforward writing supports an outstanding balance of theory and practice with hands-on skills today�s employers want. Revised SQL coverage offers more SQL examples and simpler explanations that focus on the areas most important for a database career. More coverage of Big Data Analytics and NoSQL, including related Hadoop technologies, now provides a stronger hands-on approach.
Information management is an emerging field that is concerned with the infrastructure used to collect, manage, preserve, store and deliver information. Whether for analytics of your business, measurement of a scientific experiment, or monitoring team scores of your favorite online sports, you would want to treat every type of data like a precious commodity. This course allows you to understand the concept of database from the perspective of a database designer and a database administrator. This course provides you with the skills that you need to properly design and implement relational database system using the latest version of Microsoft SQL Server. This DBMS empowers you to perform all your laboratory activities on database creation, table design, data modeling, normalization, and database programming using Structured Query Language (SQL).
Oracle database application security : with Oracle Internet Directory, Oracle Access Manager, and Oracle Identity Manager by
Focus on the security aspects of designing, building, and maintaining a secure Oracle Database application. Starting with data encryption, you will learn to work with transparent data, back-up, and networks. You will then go through the key principles of audits, where you will get to know more about identity preservation, policies and fine-grained audits. Moving on to virtual private databases, you’ll set up and configure a VPD to work in concert with other security features in Oracle, followed by tips on managing configuration drift, profiles, and default users.
Shifting focus to coding, you will take a look at secure coding standards, multi-schema database models, code-based access control, and SQL injection. Finally, you’ll cover single sign-on (SSO), and will be introduced to Oracle Internet Directory (OID), Oracle Access Manager (OAM), and Oracle Identity Management (OIM) by installing and configuring them to meet your needs.
Oracle databases hold the majority of the world’s relational data, and are attractive targets for attackers seeking high-value targets for data theft. Compromise of a single Oracle Database can result in tens of millions of breached records costing millions in breach-mitigation activity. This book gets you ready to avoid that nightmare scenario.[O'Reilly]
SQL by
Get ready to make SQL easy! Updated for the latest version of SQL, the new edition of this perennial bestseller shows programmers and web developers how to use SQL to build relational databases and get valuable information from them. Covering everything you need to know to make working with SQL easier than ever, topics include how to use SQL to structure a DBMS and implement a database design; secure a database; and retrieve information from a database; and much more. SQL is the international standard database language used to create, access, manipulate, maintain, and store information in relational database management systems (DBMS) such as Access, Oracle, SQL Server, and MySQL. SQL adds powerful data manipulation and retrieval capabilities to conventional languages--and this book shows you how to harness the core element of relational databases with ease. Server platform that gives you choices of development languages, data types, on-premises or cloud, and operating systems Find great examples on the use of temporal data Jump right in--without previous knowledge of database programming or SQL As database-driven websites continue to grow in popularity--and complexity--SQL For Dummies is the easy-to-understand, go-to resource you need to use it seamlessly.
This course introduces you to advanced database scripting. DB Scripting allows you to programmatically define data attributes and characteristics and also explore and retrieve your data using SQL This course will guide you to create functions and procedures to access data and also create optimized data retrieval. This course culminates with a project that will challenge you to program, implement, and demonstrate a database solution for a business or organization.
Access 2019 Bible by
Master database creation and management Access 2019 Bible is your, comprehensive reference to the world's most popular database management tool. With clear guidance toward everything from the basics to the advanced, this go-to reference helps you take advantage of everything Access 2019 has to offer. Whether you're new to Access or getting started with Access 2019, you'll find everything you need to know to create the database solution perfectly tailored to your needs, with expert guidance every step of the way. The companion website features all examples and databases used in the book, plus trial software and a special offer from Database Creations. Start from the beginning for a complete tutorial, or dip in and grab what you need when you need it. Access enables database novices and programmers to store, organize, view, analyze, and share data, as well as build powerful, integrable, custom database solutions -- but databases can be complex, and difficult to navigate. This book helps you harness the power of the database with a solid understanding of their purpose, construction, and application. Understand database objects and design systems objects Build forms, create tables, manipulate datasheets, and add data validation Use Visual Basic automation and XML Data Access Page design Exchange data with other Office applications, including Word, Excel, and more From database fundamentals and terminology to XML and Web services, this book has everything you need to maximize Access 2019 and build the database you need.
Access 2019 for dummies by
Easy steps to practical databases People who really know how to build, populate, and simplify databases are few and far between. Access 2019 For Dummies is here to help you join the ranks of office heroes who possess these precious skills. This book offers clear and simple advice on how to build and operate databases as well as create simple forms, import data from outside sources, query databases for information, and share knowledge in reports. In short, it's the book that holds all the secrets behind the mysteries of Access! Build effective databases from the ground up Simplify your data entry with forms and tables Write queries that produce answers to your data questions Simplify input with forms There's no time like the present to get your hands on the insight that database beginners need to become Access gurus.
Applied Cryptography in . NET and Azure Key Vault by
Benefit from Microsoft's robust suite of security and cryptography primitives to create a complete, hybrid encryption scheme that will protect your data against breaches. This highly practical book teaches you how to use the .NET encryption APIs and Azure Key Vault, and how they can work together to produce a robust security solution. Applied Cryptography in .NET and Azure Key Vault begins with an introduction to the dangers of data breaches and the basics of cryptography. It then takes you through important cryptographic techniques and practices, from hashing and symmetric/asymmetric encryption, to key storage mechanisms. By the end of the book, you'll know how to combine these cryptographic primitives into a hybrid encryption scheme that you can use in your applications. Author Stephen Haunts brings 25 years of software development and security experience to the table to give you the concrete skills, knowledge, and code you need to implement the latest encryption standards in your own projects. What You'll Learn Get an introduction to the principles of encryption Understand the main cryptographic protocols in use today, including AES, DES, 3DES, RSA, SHAx hashing, HMACs, and digital signatures Combine cryptographic techniques to create a hybrid cryptographic scheme, with the benefits of confidentiality, integrity, authentication, and non-repudiation Use Microsoft's Azure Key Vault to securely store encryption keys and secrets Build real-world code to use in your own projects Who This Book Is For Software developers with experience in .NET and C#. No prior knowledge of encryption and cryptographic principles is assumed.
Applied Cryptography in . NET and Azure Key Vault by
Benefit from Microsoft's robust suite of security and cryptography primitives to create a complete, hybrid encryption scheme that will protect your data against breaches. This highly practical book teaches you how to use the .NET encryption APIs and Azure Key Vault, and how they can work together to produce a robust security solution. Applied Cryptography in .NET and Azure Key Vault begins with an introduction to the dangers of data breaches and the basics of cryptography. It then takes you through important cryptographic techniques and practices, from hashing and symmetric/asymmetric encryption, to key storage mechanisms. By the end of the book, you'll know how to combine these cryptographic primitives into a hybrid encryption scheme that you can use in your applications. Author Stephen Haunts brings 25 years of software development and security experience to the table to give you the concrete skills, knowledge, and code you need to implement the latest encryption standards in your own projects. What You'll Learn Get an introduction to the principles of encryption Understand the main cryptographic protocols in use today, including AES, DES, 3DES, RSA, SHAx hashing, HMACs, and digital signatures Combine cryptographic techniques to create a hybrid cryptographic scheme, with the benefits of confidentiality, integrity, authentication, and non-repudiation Use Microsoft's Azure Key Vault to securely store encryption keys and secrets Build real-world code to use in your own projects Who This Book Is For Software developers with experience in .NET and C#. No prior knowledge of encryption and cryptographic principles is assumed.
Concepts of database management by
Gain a thorough, applied understanding of critical database issues with Starks/Pratt/Last's CONCEPTS OF DATABASE MANAGEMENT, 9E. Real cases, examples and screenshots in this concise presentation help clarify database design, data integrity, normalization, concurrent updates, data security, and big data. Completely updated to SQL Server 2016, Microsoft Access 2016, and Office 365 standards, this edition explores SQL in a database-neutral environment while addressing E-R diagrams, normalization, and database design. Detailed coverage presents the relational model (including QBE and SQL), normalization and views, database administration and management. You also examine advanced topics such as distributed databases, data warehouses, stored procedures, triggers, data macros and Web Apps. This introduction to database is ideal for mastering today's database techniques.
Database systems : design, implementation, and management by
Database skills are among the most in-demand IT skills today. Now you can gain a solid foundation in database design and implementation with the practical, easy-to-understand approach in the market-leading DATABASE SYSTEMS: DESIGN, IMPLEMENTATION, AND MANAGEMENT, 13E. Diagrams, illustrations, and tables clarify in-depth coverage of database design. You learn the key to successful database implementation as you study how to properly design databases to fit within the larger strategic data environment. Clear, straightforward writing supports an outstanding balance of theory and practice with hands-on skills today�s employers want. Revised SQL coverage offers more SQL examples and simpler explanations that focus on the areas most important for a database career. More coverage of Big Data Analytics and NoSQL, including related Hadoop technologies, now provides a stronger hands-on approach.
Hardening Azure applications : techniques and principles for building large-scale, mission-critical applications by
Build large-scale, mission-critical hardened applications on the Azure cloud platform. This 2nd edition provides information on the newer features in Azure, such as Linux extensions and supporting Azure Services such as HDInsight and SQL Server on Linux. Updated with new applications Hardening Azure Applications also discusses Scale Sets (VMSS), a major upgrade that enables autoscaling and seamlessly makes machines ready for high availability. The authors take you step by step through the process of evaluating and building applications with the appropriate hardness attributes. After a small introduction to cloud computing, you will learn about various cloud and hardened cloud applications in detail. Next, you will discover service fundamentals such as instrumentation, telemetry, and monitoring followed by key application experiences. Further, you will cover availability and the economics of 9s. Towards the end, you will see how to secure your application and learn about the modernization of software organisations, a new topic in this edition. After reading this book, you will master the techniques and engineering principles that every architect and developer needs to know to harden their Azure/.NET applications to ensure maximum reliability and high availability when deployed at scale. What You Will Learn Use techniques and principles to harden Azure/.NET applications Secure your applications on Azure Create a scale set on Azure Work with service fundamentals such as instrumentation, telemetry, and monitoring Who This Book Is For Developers and IT professionals who are working on Azure applications.
Oracle database application security : with Oracle Internet Directory, Oracle Access Manager, and Oracle Identity Manager by
Focus on the security aspects of designing, building, and maintaining a secure Oracle Database application. Starting with data encryption, you will learn to work with transparent data, back-up, and networks. You will then go through the key principles of audits, where you will get to know more about identity preservation, policies and fine-grained audits. Moving on to virtual private databases, you'll set up and configure a VPD to work in concert with other security features in Oracle, followed by tips on managing configuration drift, profiles, and default users. Shifting focus to coding, you will take a look at secure coding standards, multi-schema database models, code-based access control, and SQL injection. Finally, you'll cover single sign-on (SSO), and will be introduced to Oracle Internet Directory (OID), Oracle Access Manager (OAM), and Oracle Identity Management (OIM) by installing and configuring them to meet your needs. Oracle databases hold the majority of the world's relational data, and are attractive targets for attackers seeking high-value targets for data theft. Compromise of a single Oracle Database can result in tens of millions of breached records costing millions in breach-mitigation activity. This book gets you ready to avoid that nightmare scenario. What You Will Learn Work with Oracle Internet Directory using the command-line and the console Integrate Oracle Access Manager with different applications Work with the Oracle Identity Manager console and connectors, while creating your own custom one Troubleshooting issues with OID, OAM, and OID Dive deep into file system and network security concepts Who This Book Is For Oracle DBAs and developers. Readers will need a basic understanding of Oracle RDBMS and Oracle Application Server to take complete advantage of this book.
Smart data : state-of-the-art perspectives in computing and applications by
Smart Data: State-of-the-Art Perspectives in Computing and Applications explores smart data computing techniques to provide intelligent decision making and prediction services support for business, science, and engineering. It also examines the latest research trends in fields related to smart data computing and applications, including new computing theories, data mining and machine learning techniques. The book features contributions from leading experts and covers cutting-edge topics such as smart data and cloud computing, AI for networking, smart data deep learning, Big Data capture and representation, AI for Big Data applications, and more. Features Presents state-of-the-art research in big data and smart computing Provides a broad coverage of topics in data science and machine learning Combines computing methods with domain knowledge and a focus on applications in science, engineering, and business Covers data security and privacy, including AI techniques Includes contributions from leading researchers
SQL by
Get ready to make SQL easy! Updated for the latest version of SQL, the new edition of this perennial bestseller shows programmers and web developers how to use SQL to build relational databases and get valuable information from them. Covering everything you need to know to make working with SQL easier than ever, topics include how to use SQL to structure a DBMS and implement a database design; secure a database; and retrieve information from a database; and much more. SQL is the international standard database language used to create, access, manipulate, maintain, and store information in relational database management systems (DBMS) such as Access, Oracle, SQL Server, and MySQL. SQL adds powerful data manipulation and retrieval capabilities to conventional languages--and this book shows you how to harness the core element of relational databases with ease. Server platform that gives you choices of development languages, data types, on-premises or cloud, and operating systems Find great examples on the use of temporal data Jump right in--without previous knowledge of database programming or SQL As database-driven websites continue to grow in popularity--and complexity--SQL For Dummies is the easy-to-understand, go-to resource you need to use it seamlessly.
This course introduces you to advanced database scripting. DB Scripting allows you to programmatically define data attributes and characteristics and also explore and retrieve your data using SQL This course will guide you to create functions and procedures to access data and also create optimized data retrieval. This course culminates with a project that will challenge you to program, implement, and demonstrate a database solution for a business or organization.
Beginning database programming using ASP. NET Core 3 : with MVC, Razor Pages, Web API, JQuery, Angular, SQL Server, and NoSQL by
Hit the ground running with this book to quickly learn the fundamentals of HTML form processing, user authentication, and database CRUD (Create, Read, Update, and Delete) operations using the ASP.NET Core family of technologies. You will utilize cutting-edge and popular technology options from both the server side and client side to help you achieve your web application goals as quickly as possible. Developers who want to learn ASP.NET Core and complementary technologies are often overwhelmed by the large number of options involved in building modern web applications. This book introduces you to the most popular options so that you can confidently begin working on projects in no time. You will learn by example, building a sample application that demonstrates how the same application can be built using different options. This experiential approach will give you the basic skills and knowledge to understand how the options work together so that you can make an informed decision about the available choices, their trade-offs, and code level comparison. After reading this book, you will be able to choose your selected learning path. What You Will Learn Develop data entry forms in ASP.NET Core, complete with validations and processing Perform CRUD operations using server-side options: ASP.NET Core MVC, Razor Pages, Web APIs, and Blazor Perform CRUD operations using client-side options: jQuery and Angular Secure web applications using ASP.NET Core Identity, cookie authentication, and JWT authentication Use RDBMS and NoSQL data stores: SQL Server, Azure SQL Database, Azure Cosmos DB, and MongoDB for CRUD operations Deploy ASP.NET Core web applications to IIS and Azure App Service This book is for developers who possess a basic understanding of ASP.NET and how web applications work. Some experience with Visual Studio 2017 or higher, C#, and JavaScript is helpful. Bipin Joshi is an independent software consultant and trainer who has been programming for more than 20 years, mainly in .NET. He has authored more than 12 books and is a regular contributor to websites and magazines, including his .NET Knowledge Base site (binaryintellect.net). A Microsoft Most Valuable Professional (MVP) and a former Microsoft Certified Trainer (MCT), Bipin conducts online training courses to help individuals learn Microsoft web technologies.
Data science strategy for dummies by
All the answers to your data science questions Over half of all businesses are using data science to generate insights and value from big data. How are they doing it? Data Science Strategy For Dummies answers all your questions about how to build a data science capability from scratch, starting with the "what" and the "why" of data science and covering what it takes to lead and nurture a top-notch team of data scientists. With this book, you'll learn how to incorporate data science as a strategic function into any business, large or small. Find solutions to your real-life challenges as you uncover the stories and value hidden within data. Learn exactly what data science is and why it's important Adopt a data-driven mindset as the foundation to success Understand the processes and common roadblocks behind data science Keep your data science program focused on generating business value Nurture a top-quality data science team In non-technical language, Data Science Strategy For Dummies outlines new perspectives and strategies to effectively lead analytics and data science functions to create real value.
Dynamic SQL : applications, performance, and security in Microsoft SQL server by
Take a deep dive into the many uses of dynamic SQL in Microsoft SQL Server. This edition has been updated to use the newest features in SQL Server 2016 and SQL Server 2017 as well as incorporating the changing landscape of analytics and database administration. Code examples have been updated with new system objects and functions to improve efficiency and maintainability. Executing dynamic SQL is key to large-scale searching based on user-entered criteria. Dynamic SQL can generate lists of values and even code with minimal impact on performance. Dynamic SQL enables dynamic pivoting of data for business intelligence solutions as well as customizing of database objects. Yet dynamic SQL is feared by many due to concerns over SQL injection or code maintainability. Dynamic SQL: Applications, Performance, and Security in Microsoft SQL Server helps you bring the productivity and user-satisfaction of flexible and responsive applications to your organization safely and securely. Your organization's increased ability to respond to rapidly changing business scenarios will build competitive advantage in an increasingly crowded and competitive global marketplace. With a focus on new applications and modern database architecture, this edition illustrates that dynamic SQL continues to evolve and be a valuable tool for administration, performance optimization, and analytics. What You'ill Learn: Build flexible applications that respond to changing business needs Take advantage of creative, innovative, and productive uses of dynamic SQL Know about SQL injection and be confident in your defenses against it Address performance concerns in stored procedures and dynamic SQL Troubleshoot and debug dynamic SQL to ensure correct results Automate your administration of features within SQL Server.
Introducing Microsoft SQL Server 2019 : reliability, scalability, and security both on premises and in the cloud by
Introducing Microsoft SQL Server 2019 takes you through what's new in SQL Server 2019 and why it matters. After reading this book, you'll be well placed to explore exactly how you can make MIcrosoft SQL Server 2019 work best for you.
Learn data mining through Excel : a step-by-step approach for understanding machine learning methods by
Use popular data mining techniques in Microsoft Excel to better understand machine learning methods. Software tools and programming language packages take data input and deliver data mining results directly, presenting no insight on working mechanics and creating a chasm between input and output. This is where Excel can help. Excel allows you to work with data in a transparent manner. When you open an Excel file, data is visible immediately and you can work with it directly. Intermediate results can be examined while you are conducting your mining task, offering a deeper understanding of how data is manipulated and results are obtained. These are critical aspects of the model construction process that are hidden in software tools and programming language packages. This book teaches you data mining through Excel. You will learn how Excel has an advantage in data mining when the data sets are not too large. It can give you a visual representation of data mining, building confidence in your results. You will go through every step manually, which offers not only an active learning experience, but teaches you how the mining process works and how to find the internal hidden patterns inside the data. What You Will Learn: Comprehend data mining using a visual step-by-step approach Build on a theoretical introduction of a data mining method, followed by an Excel implementation Unveil the mystery behind machine learning algorithms, making a complex topic accessible to everyone Become skilled in creative uses of Excel formulas and functions Obtain hands-on experience with data mining and Excel This book is for anyone who is interested in learning data mining or machine learning, especially data science visual learners and people skilled in Excel, who would like to explore data science topics and/or expand their Excel skills. A basic or beginner level understanding of Excel is recommended. Hong Zhou, PhD is a professor of computer science and mathematics and has been teaching c ourses in computer science, data science, mathematics, and informatics at the University of Saint Joseph for more than 15 years. His research interests include bioinformatics, data mining, software agents, and blockchain. Prior to his current position, he was as a Java developer in Silicon Valley. Dr. Zhou believes that learners can develop a better foundation of data mining models when they visually experience them step-by-step, which is what Excel offers. He has employed Excel in teaching data mining and finds it an effective approach for both data mining learners and educators.
Learn SQL database programming : query and manipulate databases from popular relational database servers using SQL by
SQL is a powerful querying language used to store, manipulate, and retrieve data. This is a comprehensive guide for who are new to SQL, which will have you up-to-speed and using SQL to streamline your work in no time. It gives users enough confidence to use SQL queries for retrieving and manipulating data relevant to their work-related tasks.
Postgresql configuration : best practices for performance and security by
Obtain all the skills you need to configure and manage a PostgreSQL database. In this book you will begin by installing and configuring PostgreSQL on a server by focusing on system-level parameter settings before installation. You will also look at key post-installation steps to avoid issues in the future. The basic configuration of PostgreSQL is tuned for compatibility rather than performance. Keeping this in mind, you will fine-tune your PostgreSQL parameters based on your environment and application behavior. You will then get tips to improve database monitoring and maintenance followed by database security for handling sensitive data in PostgreSQL. Every system containing valuable data needs to be backed-up regularly. PostgreSQL follows a simple back-up procedure and provides fundamental approaches to back up your data. You will go through these approaches and choose the right one based on your environment. Running your application with limited resources can be tricky. To achieve this you will implement a pooling mechanism for your PostgreSQL instances to connect to other databases. Finally, you will take a look at some basic errors faced while working with PostgreSQL and learn to resolve them in the quickest manner. What You Will Learn Configure PostgreSQL for performance Monitor and maintain PostgreSQL instances Implement a backup strategy for your data Resolve errors faced while using PostgreSQL Who This Book Is For Readers with basic knowledge of PostgreSQL who wish to implement key solutions based on their environment.
Practical entity framework : database access for enterprise applications by
Determine your object relational mapper (ORM) of choice for enterprise applications using .NET Framework, and especially .NET Framework Core 3.1 and higher. Real-world examples and considerations are presented in this book to help you create robust and efficient database solutions. Throughout the text, actual problems, questions, and common pitfalls are provided to help you recognize optimal solutions for maximum success in the different application scenarios you might encounter. Practical Entity Framework begins with a simple overview of the two most common approaches to working with databases--database first and code first--and then focuses on working in a code first manner. Taking the code first approach allows the entire database to be built and maintained in code so there is never a situation in which you cannot restore the database schema. Additionally, the code first approach creates an entirely transparent record of changes to the database that is easily tracked in source control. Emphasis throughout the book is on leaving you well positioned to architect and lead data development efforts for your organization. You will: Build robust and maintainable databases using a code first approach Create and execute stored procedures, triggers, and functions Analyze and optimize performance of database queries Ensure data integrity through keys, constraints, and relationships.
SQL server big data clusters : data virtualization, data lake, and AI platform by
Use this guide to one of SQL Server 2019s most impactful features--Big Data Clusters. You will learn about data virtualization and data lakes for this complete artificial intelligence (AI) and machine learning (ML) platform within the SQL Server database engine. You will know how to use Big Data Clusters to combine large volumes of streaming data for analysis along with data stored in a traditional database. For example, you can stream large volumes of data from Apache Spark in real time while executing Transact-SQL queries to bring in relevant additional data from your corporate, SQL Server database. Filled with clear examples and use cases, this book provides everything necessary to get started working with Big Data Clusters in SQL Server 2019. You will learn about the architectural foundations that are made up from Kubernetes, Spark, HDFS, and SQL Server on Linux. You then are shown how to configure and deploy Big Data Clusters in on-premises environments or in the cloud. Next, you are taught about querying. You will learn to write queries in Transact-SQL--taking advantage of skills you have honed for years--and with those queries you will be able to examine and analyze data from a wide variety of sources such as Apache Spark. Through the theoretical foundation provided in this book and easy-to-follow example scripts and notebooks, you will be ready to use and unveil the full potential of SQL Server 2019, combining different types of data spread across widely disparate sources into a single view that is useful for business intelligence and machine learning analysis.
The SQL Server DBA's guide to Docker containers : Agile deployment without infrastructure lock-in by
Get introduced to the world of Docker containers from a SQL Server DBAs perspective. This book explains container technology and how it can improve the deployment of your SQL Server databases without infrastructure lock-in. You will be equipped with the right technical skills to guide stakeholders in your business as they adopt and adapt to new technologies to improve time-to-market and competitiveness. You will learn how to build a lab environment at home on which to build skills that transfer directly into your day job. This book teaches you how to install and configure Docker on both Windows Server and Linux operating systems. You will learn the most common Docker commands that you need to know as a DBA to deploy and manage SQL Server on containers. Support for SQL Server on Linux is new, and this book has your back with guidance on creating Docker images specifically for deployment to a Linux platform. Included is coverage of key Linux commands needed to manage SQL Server on that operating system. By the end of the book you will have learned how to create your own custom SQL Server container images with configuration settings that are specific to your organization, that are capable of being deployed to both Windows Server and Linux. You will: Create Docker containers for agile deployment of SQL Server Run multiple SQL Server instances on a single Linux machine Deploy custom images specific to your organizations needs Know the benefits and architecture of container technology Install and configure Docker on Windows Server and Linux Manage and persist SQL Server data in Docker containers.
This course enables you to conceptualize, analyze, develop, and configure enterprise software to provide organization accurate and reliable information at all times. It focuses on the foundation of enterprise programming to jumpstart your life as a software developer. It equips you with critical thinking skills and empowers you to develop applications and configure it for different platforms. The course serves as an introduction to the development of small-scale programs. You will learn how to design, implement, test, and debug programs based on a given specification that uses each of the following fundamental programming components: (1) primitive data types, (2) basic computation, (3) simple I/O, (4) conditional and iterative structures, (5) definition of functions and parameter passing, and (6) arrays. Thus, this course gives you sufficient skills that you need in your succeeding courses on creating data-driven desktop and web applications.
Bug bounty hunting for web security : find and exploit vulnerabilities in web sites and applications by
Start with the basics of bug hunting and learn more about implementing an offensive approach by finding vulnerabilities in web applications. Getting an introduction to Kali Linux, you will take a close look at the types of tools available to you and move on to set up your virtual lab. You will then discover how request forgery injection works on web pages and applications in a mission-critical setup. Moving on to the most challenging task for any web application, you will take a look at how cross-site scripting works and find out about effective ways to exploit it. You will then learn about header injection and URL redirection along with key tips to find vulnerabilities in them. Keeping in mind how attackers can deface your website, you will work with malicious files and automate your approach to defend against these attacks. Moving on to Sender Policy Framework (SPF), you will see tips to find vulnerabilities in it and exploit them. Following this, you will get to know how unintended XML injection and command injection work to keep attackers at bay. Finally, you will examine different attack vectors used to exploit HTML and SQL injection. Overall, Bug Bounty Hunting for Web Security will help you become a better penetration tester and at the same time it will teach you how to earn bounty by hunting bugs in web applications. What You Will Learn Implement an offensive approach to bug hunting Create and manage request forgery on web pages Poison Sender Policy Framework and exploit it Defend against cross-site scripting (XSS) attacks Inject headers and test URL redirection Work with malicious files and command injection Resist strongly unintended XML attacks Who This Book Is For White-hat hacking enthusiasts who are new to bug hunting and are interested in understanding the core concepts.
Hardening Azure applications : techniques and principles for building large-scale, mission-critical applications by
Build large-scale, mission-critical hardened applications on the Azure cloud platform. This 2nd edition provides information on the newer features in Azure, such as Linux extensions and supporting Azure Services such as HDInsight and SQL Server on Linux. Updated with new applications Hardening Azure Applications also discusses Scale Sets (VMSS), a major upgrade that enables autoscaling and seamlessly makes machines ready for high availability. The authors take you step by step through the process of evaluating and building applications with the appropriate hardness attributes. After a small introduction to cloud computing, you will learn about various cloud and hardened cloud applications in detail. Next, you will discover service fundamentals such as instrumentation, telemetry, and monitoring followed by key application experiences. Further, you will cover availability and the economics of 9s. Towards the end, you will see how to secure your application and learn about the modernization of software organisations, a new topic in this edition. After reading this book, you will master the techniques and engineering principles that every architect and developer needs to know to harden their Azure/.NET applications to ensure maximum reliability and high availability when deployed at scale. What You Will Learn Use techniques and principles to harden Azure/.NET applications Secure your applications on Azure Create a scale set on Azure Work with service fundamentals such as instrumentation, telemetry, and monitoring Who This Book Is For Developers and IT professionals who are working on Azure applications.
Hardware security : a hands-on learning approach by
Hardware Security: A Hands-On Learning Approach provides a broad, comprehensive and practical overview of hardware security that encompasses all levels of the electronic hardware infrastructure. It covers basic concepts like advanced attack techniques and countermeasures that are illustrated through theory, case studies and well-designed, hands-on laboratory exercises for each key concept. The book is ideal as a textbook for upper-level undergraduate students studying computer engineering, computer science, electrical engineering, and biomedical engineering, but is also a handy reference for graduate students, researchers and industry professionals. For academic courses, the book contains a robust suite of teaching ancillaries. Users will be able to access schematic, layout and design files for a printed circuit board for hardware hacking (i.e. the HaHa board) that can be used by instructors to fabricate boards, a suite of videos that demonstrate different hardware vulnerabilities, hardware attacks and countermeasures, and a detailed description and user manual for companion materials.
Hardware security : a hands-on learning approach by
Hardware Security: A Hands-On Learning Approach provides a broad, comprehensive and practical overview of hardware security that encompasses all levels of the electronic hardware infrastructure. It covers basic concepts like advanced attack techniques and countermeasures that are illustrated through theory, case studies and well-designed, hands-on laboratory exercises for each key concept. The book is ideal as a textbook for upper-level undergraduate students studying computer engineering, computer science, electrical engineering, and biomedical engineering, but is also a handy reference for graduate students, researchers and industry professionals. For academic courses, the book contains a robust suite of teaching ancillaries. Users will be able to access schematic, layout and design files for a printed circuit board for hardware hacking (i.e. the HaHa board) that can be used by instructors to fabricate boards, a suite of videos that demonstrate different hardware vulnerabilities, hardware attacks and countermeasures, and a detailed description and user manual for companion materials.
Java programming by
Discover the power of Java(tm) for developing applications today when you trust the engaging, hands-on approach in Farrell's JAVA PROGRAMMING, 9E. Even if you're a first-time programmer, JAVA PROGRAMMING can show you how to quickly start developing useful programs, all while still mastering the basic principles of structured and object-oriented programming. Unique, reader-friendly explanations and meaningful programming exercises emphasize business applications and game creation while useful debugging exercises and contemporary case problems further expand your understanding. Additional digital learning resources within MindTap provide interactive learning tools as well as coding IDE (Integrated Development Environment) labs for practicing and expanding your skills.
Microsoft 365 Business for admins by
Learn streamlined management and maintenance capabilities for Microsoft 365 Business If you want to make it easy for your teams to work together using the latest productivity solutions with built-in security--while saving thousands of dollars in implementing the solution--you've picked the right book. Inside, you'll gain an understanding of Microsoft 365 Business, a complete integrated solution for business productivity and security powered by Office 365 and Windows 10. You'll also learn how this cloud-based solution can help grow your business while protecting company data from potential threats using the same security management tools large enterprises use. Microsoft 365 Business For Admins For Dummies provides business owners, IT teams, and even end users an understanding of the capabilities of Microsoft 365 Business: an integrated platform and security solution built with the latest features to enable today's modern workforce and empower businesses to achieve their goals. De-mystifies the complexities of the bundled solution to help you avoid common deployment pitfalls Includes the latest information about the services included in Microsoft 365 Business Enhance team collaboration with intelligent tools Manage company-owned or bring your own device (BYOD) devices from one portal Step through a guided tour for running a successful deployment Get the guidance you need to deploy Microsoft 365 Business and start driving productivity in your organization while taking advantage of the built-in security features in the solution to grow and protect your business today.
Mobility Patterns, Big Data and Transport AnalyticsMobility patterns, big data and transport analytics : tools and applications for modeling by
Mobility Patterns, Big Data and Transport Analytics provides a guide to the new analytical framework and its relation to big data, focusing on capturing, predicting, visualizing and controlling mobility patterns - a key aspect of transportation modeling. The book features prominent international experts who provide overviews on new analytical frameworks, applications and concepts in mobility analysis and transportation systems. Users will find a detailed, mobility 'structural' analysis and a look at the extensive behavioral characteristics of transport, observability requirements and limitations for realistic transportation applications and transportation systems analysis that are related to complex processes and phenomena. This book bridges the gap between big data, data science, and transportation systems analysis with a study of big data's impact on mobility and an introduction to the tools necessary to apply new techniques. The book covers in detail, mobility 'structural' analysis (and its dynamics), the extensive behavioral characteristics of transport, observability requirements and limitations for realistic transportation applications, and transportation systems analysis related to complex processes and phenomena. The book bridges the gap between big data, data science, and Transportation Systems Analysis with a study of big data's impact on mobility, and an introduction to the tools necessary to apply new techniques.
Pro Spring security : securing Spring framework 5 and boot 2-based Java applications by
Build and deploy secure Spring Framework and Spring Boot-based enterprise Java applications with the Spring Security Framework. This book explores a comprehensive set of functionalities to implement industry-standard authentication and authorization mechanisms for Java applications. Pro Spring Security, Second Edition has been updated to incorporate the changes in Spring Framework 5 and Spring Boot 2. It is an advanced tutorial and reference that guides you through the implementation of the security features for a Java web application by presenting consistent examples built from the ground up. This book also provides you with a broader look into Spring security by including up-to-date use cases such as building a security layer for RESTful web services and Grails applications. What You Will Learn Explore the scope of security and how to use the Spring Security Framework Master Spring security architecture and design Secure the web tier in Spring Work with alternative authentication providers Take advantage of business objects and logic security Extend Spring security with other frameworks and languages Secure the service layer Who This Book Is For Experienced Spring and Java developers with prior experience in building Spring Framework or Boot-based applications.
Python all-in-one by
Your one-stop resource on all things Python Thanks to its flexibility, Python has grown to become one of the most popular programming languages in the world. Developers use Python in app development, web development, data science, machine learning, and even in coding education classes. There's almost no type of project that Python can't make better. From creating apps to building complex websites to sorting big data, Python provides a way to get the work done. Python All-in-One For Dummies offers a starting point for those new to coding by explaining the basics of Python and demonstrating how it's used in a variety of applications. Covers the basics of the language Explains its syntax through application in high-profile industries Shows how Python can be applied to projects in enterprise Delves into major undertakings including artificial intelligence, physical computing, machine learning, robotics and data analysis This book is perfect for anyone new to coding as well as experienced coders interested in adding Python to their toolbox.
SQL by
Get ready to make SQL easy! Updated for the latest version of SQL, the new edition of this perennial bestseller shows programmers and web developers how to use SQL to build relational databases and get valuable information from them. Covering everything you need to know to make working with SQL easier than ever, topics include how to use SQL to structure a DBMS and implement a database design; secure a database; and retrieve information from a database; and much more. SQL is the international standard database language used to create, access, manipulate, maintain, and store information in relational database management systems (DBMS) such as Access, Oracle, SQL Server, and MySQL. SQL adds powerful data manipulation and retrieval capabilities to conventional languages--and this book shows you how to harness the core element of relational databases with ease. Server platform that gives you choices of development languages, data types, on-premises or cloud, and operating systems Find great examples on the use of temporal data Jump right in--without previous knowledge of database programming or SQL As database-driven websites continue to grow in popularity--and complexity--SQL For Dummies is the easy-to-understand, go-to resource you need to use it seamlessly.
This course enables you to conceptualize, analyze, develop, and configure enterprise software to provide organization accurate and reliable information at all times. It focuses on the foundation of enterprise programming to jumpstart your life as a software developer. It equips you with critical thinking skills and empowers you to develop applications and configure it for different platforms. The course serves as an introduction to the development of small-scale programs. You will learn how to design, implement, test, and debug programs based on a given specification that uses each of the following fundamental programming components: (1) primitive data types, (2) basic computation, (3) simple I/O, (4) conditional and iterative structures, (5) definition of functions and parameter passing, and (6) arrays. Thus, this course gives you sufficient skills that you need in your succeeding courses on creating data-driven desktop and web applications.
Bug bounty hunting for web security : find and exploit vulnerabilities in web sites and applications by
Start with the basics of bug hunting and learn more about implementing an offensive approach by finding vulnerabilities in web applications. Getting an introduction to Kali Linux, you will take a close look at the types of tools available to you and move on to set up your virtual lab. You will then discover how request forgery injection works on web pages and applications in a mission-critical setup. Moving on to the most challenging task for any web application, you will take a look at how cross-site scripting works and find out about effective ways to exploit it.
You will then learn about header injection and URL redirection along with key tips to find vulnerabilities in them. Keeping in mind how attackers can deface your website, you will work with malicious files and automate your approach to defend against these attacks. Moving on to Sender Policy Framework (SPF), you will see tips to find vulnerabilities in it and exploit them. Following this, you will get to know how unintended XML injection and command injection work to keep attackers at bay. Finally, you will examine different attack vectors used to exploit HTML and SQL injection. Overall, Bug Bounty Hunting for Web Security will help you become a better penetration tester and at the same time it will teach you how to earn bounty by hunting bugs in web applications.
GameMaker fundamentals : learn GML programming to start making amazing games by
Master the fundamental programming skills needed to create your own computer games in GameMaker. This book shows how to use GameMaker to build and publish cross-platform games. Each chapter covers a certain programming element, including layers, variables, and so on. You will also learn how to design levels in your games, draw sprites to populate your virtual worlds, and build GUIs for your menus and game interfaces. GameMaker Fundamentals also provides a thorough introduction to the GameMaker Language (GML). Practical example projects reinforce the concept discussed in each chapter. On completing this book, you will have a thorough understanding of how to create games from scratch using game design and programming principles using GameMaker and GML. What You Will Learn Review core programming features required for sound knowledge of GameMaker Master how to combine GML to orchestrate game actions Utilize GameMaker's layers to create exciting games Set up player control Who Is This Book For Those new to GameMaker or game programming in general; it assumes no prior knowledge or skill set.
Hardware security : a hands-on learning approach by
Hardware Security: A Hands-On Learning Approach provides a broad, comprehensive and practical overview of hardware security that encompasses all levels of the electronic hardware infrastructure. It covers basic concepts like advanced attack techniques and countermeasures that are illustrated through theory, case studies and well-designed, hands-on laboratory exercises for each key concept. The book is ideal as a textbook for upper-level undergraduate students studying computer engineering, computer science, electrical engineering, and biomedical engineering, but is also a handy reference for graduate students, researchers and industry professionals. For academic courses, the book contains a robust suite of teaching ancillaries. Users will be able to access schematic, layout and design files for a printed circuit board for hardware hacking (i.e. the HaHa board) that can be used by instructors to fabricate boards, a suite of videos that demonstrate different hardware vulnerabilities, hardware attacks and countermeasures, and a detailed description and user manual for companion materials.
Interactive object-oriented programming in Java : learn and test your programming skills by
Gain the fundamental concepts of object-oriented programming with examples in Java. This second edition comes with detailed coverage and enhanced discussion on fundamental topics such as inheritance, polymorphism, abstract classes, interfaces, and packages. This edition also includes discussions on multithread programming, generic programming, database programming, and exception handling mechanisms in Java. Finally, you will get a quick overview of design patterns including the full implementation of some important patterns. Interactive Object-Oriented Programming in Java begins with the fundamental concepts of object-oriented programming alongside Q & A sessions to further explore the topic. The book concludes with FAQs from all chapters. It also contains a section to test your skills in the language basics with examples to understand Java fundamentals including loops, arrays, and strings. Youll use the Eclipse IDE to demonstrate the code examples in the book. After reading the book, you will have enhanced your skills in object-oriented programming in Java and you will be able to extend them in interesting ways. You will: Discover object-oriented programming with Java Test your programming skills Crack Java-based interviews with confidence Use the Eclipse IDE to write code and generate output.
Introducing Rescript : functional programming for web applications by
This book serves as a succinct guide on ReScript, a functional language for building web applications. Using examples of ReScript language features along with explanations of fundamental concepts in functional programming, this book will show web developers with a background in JavaScript how to effectively use ReScript to its full potential. In Introducing ReScript, you'll learn how to use features in ReScript that JavaScript lacks, such as type inference, null-safety, algebraic data types, pattern matching, and more. Along the way, you'll pick up functional programming concepts like immutability and higher-order functions. You'll also gain a sense of how ReScript works under the hood and how to leverage interoperability between ReScript and JavaScript. Whether you're a web developer interested in dabbling with functional programming or you just want to learn how to write safer and cleaner code for web applications, this book is a great way for you to get started with ReScript. What You Will Learn Use ReScript to write clean, safe, and elegant software Understand the features of ReScript that set it apart from JavaScript, such as type inference, null-safety, and algebraic data types Explore functional programming concepts like immutabhigher-orderr order functions, and pattern matching Use popular JavaScript libraries and frameworks in your ReScript code and integrate ReScript code into JavaScript codebases Who This Book Is For Web developers that want a strictly typed, safer alternative to JavaScript, as well as web developers interested in learning functional programming and leveraging the elegant and powerful functional features in ReScript.
Modern Programming : object oriented programming and best practices: deconstruct object-oriented programming and use it with other programming paradigms to build applications by
Discover the untapped features of object-oriented programming and use it with other software tools to code fast, efficient applications. Key Features Explore the complexities of object-oriented programming (OOP) Discover what OOP can do for you Learn to use the key tools and software engineering practices to support your own programming needs Book Description Your experience and knowledge always influence the approach you take and the tools you use to write your programs. With a sound understanding of how to approach your goal and what software paradigms to use, you can create high-performing applications quickly and efficiently. In this two-part book, you'll discover the untapped features of object-oriented programming and use it with other software tools to code fast and efficient applications. The first part of the book begins with a discussion on how OOP is used today and moves on to analyze the ideas and problems that OOP doesn't address. It continues by deconstructing the complexity of OOP, showing you its fundamentally simple core. You'll see that, by using the distinctive elements of OOP, you can learn to build your applications more easily. The next part of this book talks about acquiring the skills to become a better programmer. You'll get an overview of how various tools, such as version control and build management, help make your life easier. This book also discusses the pros and cons of other programming paradigms, such as aspect-oriented programming and functional programming, and helps to select the correct approach for your projects. It ends by talking about the philosophy behind designing software and what it means to be a "good" developer. By the end of this two-part book, you will have learned that OOP is not always complex, and you will know how you can evolve into a better programmer by learning about ethics, teamwork, and documentation. What you will learn Untangle the complexity of object-oriented programming by breaking it down to its essential building blocks Realize the full potential of OOP to design efficient, maintainable programs Utilize coding best practices, including TDD, pair programming and code reviews, to improve your work Use tools, such as source control and IDEs, to work more efficiently Learn how to most productively work with other developers Build your own software development philosophy Who this book is for This book is ideal for programmers who want to understand the philosophy behind creating software and what it means to be "good" at designing software. Programmers who want to deconstruct the OOP paradigm and see how it can be reconstructed in a clear, straightforward way will also find this book useful. To understand the ideas expressed in this book, you must be an experienced programmer who wants to evolve their practice.
Postgresql configuration : best practices for performance and security by
Obtain all the skills you need to configure and manage a PostgreSQL database. In this book you will begin by installing and configuring PostgreSQL on a server by focusing on system-level parameter settings before installation. You will also look at key post-installation steps to avoid issues in the future. The basic configuration of PostgreSQL is tuned for compatibility rather than performance. Keeping this in mind, you will fine-tune your PostgreSQL parameters based on your environment and application behavior. You will then get tips to improve database monitoring and maintenance followed by database security for handling sensitive data in PostgreSQL. Every system containing valuable data needs to be backed-up regularly. PostgreSQL follows a simple back-up procedure and provides fundamental approaches to back up your data. You will go through these approaches and choose the right one based on your environment. Running your application with limited resources can be tricky. To achieve this you will implement a pooling mechanism for your PostgreSQL instances to connect to other databases. Finally, you will take a look at some basic errors faced while working with PostgreSQL and learn to resolve them in the quickest manner. What You Will Learn Configure PostgreSQL for performance Monitor and maintain PostgreSQL instances Implement a backup strategy for your data Resolve errors faced while using PostgreSQL Who This Book Is For Readers with basic knowledge of PostgreSQL who wish to implement key solutions based on their environment.
Programming for absolute beginners : using the JavaScript programming language by
New programmers start here...this book introduces students or aspiring professionals to the world of computer programming using JavaScript and related technologies. This book doesn't just teach the basics of programming, but also all of the tools that new programmers need to get started, including the basics of making web pages and how the Internet works. Programming for Absolute Beginners offers practice problems, activities, and a host of resources to get new programmers started, plus a large glossary of terms introduced in the book and that a new programmer might encounter when learning on their own. No special software is required; this book will help you regardless of what your computer setup is, and source code will be freely available via GitHub. What You Will Learn How computers work How computers communicate over networks How web pages are built with HTML and CSS How JavaScript works How JavaScript interacts with web pages Intermediate JavaScript topics such as recursion and scoping Using JavaScript for network communication Who This Book Is For Anyone wanting to begin computer programming, including students who need to learn the fundamentals and early professionals who want to go back and revisit the basics.
SQL by
Get ready to make SQL easy! Updated for the latest version of SQL, the new edition of this perennial bestseller shows programmers and web developers how to use SQL to build relational databases and get valuable information from them. Covering everything you need to know to make working with SQL easier than ever, topics include how to use SQL to structure a DBMS and implement a database design; secure a database; and retrieve information from a database; and much more. SQL is the international standard database language used to create, access, manipulate, maintain, and store information in relational database management systems (DBMS) such as Access, Oracle, SQL Server, and MySQL. SQL adds powerful data manipulation and retrieval capabilities to conventional languages--and this book shows you how to harness the core element of relational databases with ease. Server platform that gives you choices of development languages, data types, on-premises or cloud, and operating systems Find great examples on the use of temporal data Jump right in--without previous knowledge of database programming or SQL As database-driven websites continue to grow in popularity--and complexity--SQL For Dummies is the easy-to-understand, go-to resource you need to use it seamlessly.
Test your skills in C# programming : review and analyze important features of C# by
Review the fundamental constructs in C# using Q&As and program segments to boost your confidence and gain expertise. This book will help you analyze your programs more efficiently and enhance your programming skills. The book is divided into three parts, where you will learn the fundamentals, object-oriented programming, and some advanced features of C#. In the first part, you will review C# and .NET basics along with the important constructs such as strings, arrays, and structures. In the second part, you'll review the concepts of object-oriented programming in detail. Here, you will go through various program segments in class and objects, inheritance, polymorphism, abstraction, encapsulation, and much more. You will also analyze the output of the given programs with the help of Q&A sections. The uses of interfaces, static class, and exception handling are discussed in the book along with some other important concepts in C#. In the third and last part, you will learn advanced features of C# programming such as delegates, events, lambdas, generics, and multithreading. Here, you'll also cover some of the latest features of C#. After reading this book, you will be able to analyze and apply the basic and frequently used features along with the advanced features of C#.
Effective management and exploitation of information is key to a business’ success and its competitive advantage. By learning the basics of Enterprise Architecture and defining it to document your existing enterprise and improving it, you will be able to optimize your business by achieving the right balance between IT efficiency and business innovation, supporting the delivery of your business strategy, and allowing your business to respond to changes. This course allows you to understand your business better by defining its architecture and identifying gaps to meet its strategic goals and objectives.
Applied Microsoft business intelligence by
Leverage the power of SQL and Office to build a complete enterprise BI solution The business intelligence world is changing. Hardware is getting more powerful, platforms are getting more capable, and decision timeframes are getting shorter. Microsoft's SQL Server and Office products provide powerful core BI technologies that allow decision makers who rely on Office for basic analytics to tap into a sophisticated BI toolset for both analysis and reporting. Applied Microsoft Business Intelligence reveals the best practices for building complete BI solutions using SQL Server, Reporting, and Analysis Services along with Excel and SharePoint for a more robust business intelligence framework. This book shows you how to use the Microsoft business intelligence building blocks to construct synergetic and complete solutions to suit any organization. Organized chronologically by implementation order, it guides you through the data layer, data transformation and quality, the semantic layer, and the presentation layer, and ties it all together with comprehensive case studies. Focusing on best practices rather than specific tools keeps your skills relevant beyond the 2014 SQL release. Comprehensive explanations including architecture, strengths and weaknesses, and practical applications bring you fully up to speed quickly. Applied Microsoft Business Intelligence shows you how to: Design an effective BI architecture that best fits your organization Develop flexible, scalable, tabular and multi-dimensional models Create interactive visualizations with Power View Explore geographic and temporal data with Power Map Implement self-service delivery and an efficient deployment strategy Manage, maintain, and scale the BI environment
Architecting the future enterprise by
Two experts in enterprise architecting lay out a holistic approach to creating a blueprint for future enterprise transformation. Every enterprise evolves continuously, driven by changing needs or new opportunities. Most often this happens gradually, with small adjustments to strategy, organization, processes, or infrastructure. But sometimes enterprises need to go beyond minor fixes and transform themselves, in response to a disruptive event or dramatically changing circumstances--a merger, for example, or a new competitor. In this book, enterprise architecting experts Deborah Nightingale and Donna Rhodes offer a framework for enterprise transformation. Successful transformation, they believe, starts with a holistic approach, taking into consideration all facets of the enterprise and its environment rather than focusing solely on one factor--information technology, for example, or organizational structure. This is architecting the future enterprise: creating a blueprint for what the enterprise will look like after the transformation. Nightingale and Rhodes introduce the ARIES (Architecting Innovative Enterprise Strategy) framework, including a ten enterprise element model and an architecting process model, and show how to apply it, from start to finish. They explain how to create a holistic vision for the future enterprise and how to generate concepts and alternative architectures; they describe techniques for evaluating possible architectures, tools for implementation planning, and strategies for communicating with stakeholders. Nightingale and Rhodes offer real-world examples throughout, drawing on their work at MIT, with an extensive case study of enterprise transformation at a medical device manufacturer. An appendix offers two additional architecting projects. Seven Architecting Imperatives * Make architecting the initial activity in transformation. * Develop a comprehensive understanding of the enterprise landscape. * Understand what stakeholders value and how that may change in the future. * Use multiple perspectives to see the whole enterprise. * Create an architecting team suited to the transformation challenges. * Engage all levels of leadership in transformation. * Architect for the enterprise's changing world.
Designing enterprise architecture frameworks : integrating business processes with IT infrastructure by
This title includes a number of Open Access chapters. This book gathers together a critical body of knowledge on what enterprise architecture (EA) is and how it can be used to better organize the functions of systems across an enterprise for an effective business-IT alignment. The chapters provide a solid foundation for a cross-disciplinary professional practice.
Enterprise architecture and information assurance : developing a secure foundation by
Securing against operational interruptions and the theft of your data is much too important to leave to chance. By planning for the worst, you can ensure your organization is prepared for the unexpected. Enterprise Architecture and Information Assurance: Developing a Secure Foundation explains how to design complex, highly available, and secure enterprise architectures that integrate the most critical aspects of your organization's business processes. Filled with time-tested guidance, the book describes how to document and map the security policies and procedures needed to ensure cost-effective organizational and system security controls across your entire enterprise. It also demonstrates how to evaluate your network and business model to determine if they fit well together. The book's comprehensive coverage includes: Infrastructure security model components Systems security categorization Business impact analysis Risk management and mitigation Security configuration management Contingency planning Physical security The certification and accreditation process Facilitating the understanding you need to reduce and even mitigate security liabilities, the book provides sample rules of engagement, lists of NIST and FIPS references, and a sample certification statement. Coverage includes network and application vulnerability assessments, intrusion detection, penetration testing, incident response planning, risk mitigation audits/reviews, and business continuity and disaster recovery planning. Reading this book will give you the reasoning behind why security is foremost. By following the procedures it outlines, you will gain an understanding of your infrastructure and what requires further attention.
Enterprise integration and information architecture : a systems perspective on industrial information integration by
Enterprise solutions have emerged as promising tools for integrating and extending business processes across business functions. Supplying a clear and comprehensive introduction to the field, this book provides a detailed description of enterprise information integration--from the development of enterprise systems to extended enterprise information integration in supply chain environments. Enterprise Integration and Information Architecture: A Systems Perspective on Industrial Information Integration explains how to improve industrial information integration through the application of a systems approach. Describing how systems science is impacting current research in industrial information integration, it covers enterprise architecture, information architecture for enterprises, business process/work flow modeling, and enterprise information integration. Covering the emergence, growth, and extension of integrated enterprise systems, the book provides you with various perspectives of modern enterprise solutions. It introduces the critical concepts of ERP, industry-oriented enterprise resource planning, and entire resource planning. It also provides guidance on how to transition from extended enterprise integration in a supply chain environment to systems-based enterprise architecture, enterprise modeling, and enterprise modeling in a supply chain environment. The book proposes a new information architecture for enterprise and supply chain management. It presents modeling and integration information flows for enterprise information integration, together with the Internet of Things (IoT). It also explores the theory and methods of industrial information integration including integration approaches and enterprise application integration. Complete with numerous examples of extended enterprise integration in actual supply chain environments, the book illustrates the critical issues that arise in professional practice and also explores emerging trends in enterprise integration and its information architecture
Group policy : fundamentals, security, and the managed desktop by
Get up to speed on the latest Group Policy tools, features, and best practices Group Policy, Fundamentals, Security, and the Managed Desktop, 3rd Edition helps you streamline Windows and Windows Server management using the latest Group Policy tools and techniques. This updated edition covers Windows 10 and Windows Server vNext, bringing you up to speed on all the newest settings, features, and best practices. Microsoft Group Policy MVP Jeremy Moskowitz teaches you the major categories of Group Policy, essential troubleshooting techniques, and how to manage your Windows desktops. This is your complete guide to the latest Group Policy features and functions for all modern Windows clients and servers, helping you manage more efficiently and effectively. Perform true desktop and server management with the Group Policy Preferences, ADMX files, and additional add-ons Use every feature of the GPMC and become a top-notch administrator Troubleshoot Group Policy using tools, enhanced logs, Resource Kit utilities, and third-party tools Manage printers, drive maps, restrict hardware, and configure Internet Explorer Deploy software to your desktops, set up roaming profiles, and configure Offline Files for all your Windows clients--and manage it all with Group Policy settings Secure your desktops and servers with AppLocker, Windows Firewall with Advanced Security, and the Security Configuration Manager This is your comprehensive resource to staying current, with expert tips, techniques, and insight.
Integrated security systems design : a complete reference for building enterprise-wide digital security systems by
Integrated Security Systems Design, 2nd Edition, is recognized as the industry-leading book on the subject of security systems design. It explains how to design a fully integrated security system that ties together numerous subsystems into one complete, highly coordinated, and highly functional system. With a flexible and scalable enterprise-level system, security decision makers can make better informed decisions when incidents occur and improve their operational efficiencies in ways never before possible. The revised edition covers why designing an integrated security system is essential and how to lead the project to success. With new and expanded coverage of network architecture, physical security information management (PSIM) systems, camera technologies, and integration with the Business Information Management Network, Integrated Security Systems Design, 2nd Edition, shows how to improve a security program's overall effectiveness while avoiding pitfalls and potential lawsuits.
The practice of cloud system administration : designing and operating large distributed systems by
"There's an incredible amount of depth and thinking in the practices described here, and it's impressive to see it all in one place." --Win Treese, coauthor of Designing Systems for Internet Commerce The Practice of Cloud System Administration, Volume 2, focuses on "distributed" or "cloud" computing and brings a DevOps/SRE sensibility to the practice of system administration. Unsatisfied with books that cover either design or operations in isolation, the authors created this authoritative reference centered on a comprehensive approach. Case studies and examples from Google, Etsy, Twitter, Facebook, Netflix, Amazon, and other industry giants are explained in practical ways that are useful to all enterprises. The new companion to the best-selling first volume, The Practice of System and Network Administration, Second Edition, this guide offers expert coverage of the following and many other crucial topics: Designing and building modern web and distributed systems Fundamentals of large system design Understand the new software engineering implications of cloud administration Make systems that are resilient to failure and grow and scale dynamically Implement DevOps principles and cultural changes IaaS/PaaS/SaaS and virtual platform selection Operating and running systems using the latest DevOps/SRE strategies Upgrade production systems with zero down-time What and how to automate; how to decide what not to automate On-call best practices that improve uptime Why distributed systems require fundamentally different system administration techniques Identify and resolve resiliency problems before they surprise you Assessing and evaluating your team's operational effectiveness Manage the scientific process of continuous improvement A forty-page, pain-free assessment system you can start using today
Pragmatic enterprise architecture : strategies to transform information systems in the era of big data by
Pragmatic Enterprise Architecture is a practical hands-on instruction manual for enterprise architects. This book prepares you to better engage IT, management, and business users by equipping you with the tools and knowledge you need to address the most common enterprise architecture challenges. You will come away with a pragmatic understanding of and approach to enterprise architecture and actionable ideas to transform your enterprise. Experienced enterprise architect James V. Luisi generously shares life cycle architectures, transaction path analysis frameworks, and more so you can save time, energy, and resources on your next big project. As an enterprise architect, you must have relatable frameworks and excellent communication skills to do your job. You must actively engage and support a large enterprise involving a hundred architectural disciplines with a modest number of subject matter experts across business, information systems, control systems, and operations architecture. They must achieve their mission using the influence of ideas and business benefits expressed in simple terms so that any audience can understand what to do and why. Pragmatic Enterprise Architecture gives you the tools to accomplish your goals in less time with fewer resources.
System engineering analysis, design, and development : concepts, principles, and practices by
Praise for the first edition: "This excellent text will be useful to every system engineer (SE) regardless of the domain. It covers ALL relevant SE material and does so in a very clear, methodical fashion. The breadth and depth of the author's presentation of SE principles and practices is outstanding." --Philip Allen This textbook presents a comprehensive, step-by-step guide to System Engineering analysis, design, and development via an integrated set of concepts, principles, practices, and methodologies. The methods presented in this text apply to any type of human system -- small, medium, and large organizational systems and system development projects delivering engineered systems or services across multiple business sectors such as medical, transportation, financial, educational, governmental, aerospace and defense, utilities, political, and charity, among others. Provides a common focal point for "bridging the gap" between and unifying System Users, System Acquirers, multi-discipline System Engineering, and Project, Functional, and Executive Management education, knowledge, and decision-making for developing systems, products, or services Each chapter provides definitions of key terms, guiding principles, examples, author's notes, real-world examples, and exercises, which highlight and reinforce key SE&D concepts and practices Addresses concepts employed in Model-Based Systems Engineering (MBSE), Model-Driven Design (MDD), Unified Modeling Language (UMLTM) / Systems Modeling Language (SysMLTM), and Agile/Spiral/V-Model Development such as user needs, stories, and use cases analysis; specification development; system architecture development; User-Centric System Design (UCSD); interface definition & control; system integration & test; and Verification & Validation (V&V) Highlights/introduces a new 21st Century Systems Engineering & Development (SE&D) paradigm that is easy to understand and implement. Provides practices that are critical staging points for technical decision making such as Technical Strategy Development; Life Cycle requirements; Phases, Modes, & States; SE Process; Requirements Derivation; System Architecture Development, User-Centric System Design (UCSD); Engineering Standards, Coordinate Systems, and Conventions; et al. Thoroughly illustrated, with end-of-chapter exercises and numerous case studies and examples, Systems Engineering Analysis, Design, and Development, Second Edition is a primary textbook for multi-discipline, engineering, system analysis, and project management undergraduate/graduate level students and a valuable reference for professionals.
Effective management and exploitation of information is key to a business’ success and its competitive advantage. By learning the basics of Enterprise Architecture and defining it to document your existing enterprise and improving it, you will be able to optimize your business by achieving the right balance between IT efficiency and business innovation, supporting the delivery of your business strategy, and allowing your business to respond to changes. This course allows you to understand your business better by defining its architecture and identifying gaps to meet its strategic goals and objectives.
Complex enterprise architecture : a new adaptive systems approach by
Implement successful and cost-effective enterprise architecture projects. This book provides a new approach to developing enterprise architecture based on the idea of emergent behaviors--where instead of micromanaging system implementation, the enterprise architecture effort establishes clear goals and leaves the details to the implementation teams. System development efforts are measured based on their contribution to achieving business goals instead of implementing specific (possibly outdated) requirements. Most enterprise architecture initiatives employ one of the existing system architecture frameworks such as Zachman or The Open Group Architecture Framework, but these are not well-suited for enterprise architecture in a modern, agile organization. The new approach presented in this book is based on the author's experience with large enterprise architecture efforts. The approach leverages research into complex adaptive systems and emergent behaviors, where a few simple rules result in complex and efficient enterprise behaviors. Simplifying the task of establishing and maintaining the enterprise architecture cuts the costs of building and maintaining the architecture and frees up those resources for more productive pursuits. System implementers are given the freedom to rapidly adapt to changing user needs without the blessing of the enterprise modeling priesthood, and the architecture is transformed from a static pile of obscure models and documents into an operational framework that can be actively used to manage an enterprise's resources to better achieve business goals. The enterprise architect is free to stop focusing on building and maintaining models and start focusing on achieving business goals. What You'll Learn: Refocus enterprise architecture on business needs by eliminating most of the enterprise-level models Delegate tasks to the development teams who do system implementation Document business goals, establish strategies for achieving those goals, and measure progress toward those goals Measure the results and gauge whether the enterprise architecture is achieving its goals Utilize appropriate modeling techniques that can be effectively used in an enterprise architecture.
Enterprise artificial intelligence transformation : a playbook for the next generation of business and technology leaders by
Enterprise Artificial Intelligence Transformation AI is everywhere. From doctor's offices to cars and even refrigerators, AI technology is quickly infiltrating our daily lives. AI has the ability to transform simple tasks into technological feats at a human level. This will change the world, plain and simple. That's why AI mastery is such a sought-after skill for tech professionals. Author Rashed Haq is a subject matter expert on AI, having developed AI and data science strategies, platforms, and applications for Publicis Sapient's clients for over 10 years. He shares that expertise in the new book, Enterprise Artificial Intelligence Transformation. The first of its kind, this book grants technology leaders the insight to create and scale their AI capabilities and bring their companies into the new generation of technology. As AI continues to grow into a necessary feature for many businesses, more and more leaders are interested in harnessing the technology within their own organizations. In this new book, leaders will learn to master AI fundamentals, grow their career opportunities, and gain confidence in machine learning. Enterprise Artificial Intelligence Transformation covers a wide range of topics, including: Real-world AI use cases and examples Machine learning, deep learning, and slimantic modeling Risk management of AI models AI strategies for development and expansion AI Center of Excellence creating and management If you're an industry, business, or technology professional that wants to attain the skills needed to grow your machine learning capabilities and effectively scale the work you're already doing, you'll find what you need in Enterprise Artificial Intelligence Transformation.
Enterprise architecture for digital business: transforming it by
Digital transformation has accelerated nearly tenfold in recent years as both a business and technology journey. Yet, most white papers and how-to guides still focus solely on the business side, rather than include methods for optimizing the technology behind it. This handbook shows CIOs, IT directors, and architects how to balance these two concerns successfully. You'll explore current technology trends and shifts required to build a digital business, including how enterprise architecture should evolve if it's to sustain and grow your business. A CIO who can handle digital transformation along with business interests is a rare find. This is the ideal guide to modernizing IT. You'll examine: The latest trends and technologies driving the need for a digital enterprise architecture New components, layers, and concepts that comprise a framework for digital enterprise architecture Skills and technologies you need to modernize an enterprise architecture for a digital business Domains and characteristics of a digital enterprise architecture How to map digital enterprise technologies to the appropriate teams.
Everyday enterprise architecture : sense-making, strategy, structures, and solutions by
Discover what needs to happen in enterprise-architecture practice--and not just its outcomes, but also the activities from which those outcomes would arise. This book reveals how business and enterprise architects can deliver fast solutions to an always-on-the-go business world. To begin, you'll review a new technique called "context-space mapping," which provides a structured method for sense-making across the entire context of an enterprise. Throughout the book, you'll concentrate on the routine practices that underpin each of the architecture disciplines. Working step-by-step through a real 10-day architecture project, this book explores the activities that underpin the strategy, structures and solutions in the real-time turmoil of an enterprise architect's everyday work. You'll explore how and why and when the various documents, artefacts and items of 'theory-stuff' come into the practice - all those mainstream methods, frameworks, models, metamodels and other information sources. In the end, Everyday Enterprise Architecture will help you develop the skills, judgment, and awareness to keep enhancing the value of your architectural projects. What You'll Learn Work on architectures at "business-speed" Adapt architectures for different tasks Gather, use, and manage architectural information Who This Book Is For Enterprise and business architects.
Salesforce lightning platform enterprise architecture by
Get the latest edition of 'Salesforce Lightning Platform Enterprise Architecture' now called 'Salesforce Platform Enterprise Architecture'. Learn new tips & tricks, including Lightning Web Components & Salesforce DX, to design scalable solutions. Perfect for architects, developers, and IT pros. Order now to boost your enterprise architecture skills! Discover the latest updates and enhancements in this comprehensive guide to designing scalable and flexible enterprise solutions linked above Key Features Use the Lightning Platform to build integrated, scalable, and robust apps focused on enterprise-level customer demands Use the Lightning Component framework to deliver modern and responsive user experiences targeting multiple devices through Lightning Experience and Salesforce Mobile Extend your application with access to external services and AI Book Description Salesforce Lightning provides a secure and scalable platform to build, deploy, customize, and upgrade applications. This book will take you through the architecture of building an application on the Lightning platform to help you understand its features and best practices, and ensure that your app keeps up with your customers' increasing needs as well as the innovations on the platform. This book guides you in working with the popular aPaaS offering from Salesforce, the Lightning Platform. You'll see how to build and ship enterprise-grade apps that not only leverage the platform's many productivity features, but also prepare your app to harness its extensibility and customization capabilities. You'll even get to grips with advanced application architectural design patterns such as Separation of Concerns, Unit Testing and Dependency Integration. You will learn to use Apex and JavaScript with Lightning Web Components, Platform Events, among others, with the help of a sample app illustrating patterns that will ensure your own applications endure and evolve with the platform. Finally, you will become familiar with using Salesforce DX to develop, publish, and monitor a sample app and experience standard application life cycle processes along with tools such as Jenkins to implement CI/CD. By the end of this book, you will have learned how to develop effective business apps and be ready to explore innovative ways to meet customer demands. What you will learn Create and deploy AppExchange packages and manage upgrades Understand Enterprise Application Architecture patterns Customize mobile and desktop user experience with Lightning Web Components Manage large data volumes with asynchronous processing and big data strategies Implement Source Control and Continuous Integration Add AI to your application with Einstein Use Lightning External Services to integrate external code and data with your Lightning Application Who this book is for This book is for Lightning platform developers who want to discover the true potential of the platform to develop complex scalable applications for use in enterprise businesses.
Data management at scale : best practices for enterprise architecture by
As data management and integration continue to evolve rapidly, storing all your data in one place, such as a data warehouse, is no longer scalable. In the very near future, data will need to be distributed and available for several technological solutions. With this practical book, you'll learnhow to migrate your enterprise from a complex and tightly coupled data landscape to a more flexible architecture ready for the modern world of data consumption. Executives, data architects, analytics teams, and compliance and governance staff will learn how to build a modern scalable data landscape using the Scaled Architecture, which you can introduce incrementally without a large upfront investment. Author Piethein Strengholt provides blueprints, principles, observations, best practices, and patterns to get you up to speed. Examine data management trends, including technological developments, regulatory requirements, and privacy concerns Go deep into the Scaled Architecture and learn how the pieces fit together Explore data governance and data security, master data management, self-service data marketplaces, and the importance of metadata.
Solution architecture patterns for enterprise : a guide to building enterprise software systems by
Gain a deeper understanding of how distributed systems work, as well as which applications and systems are used for specific business domains or industries. This book provides a set of solution architecture patterns that were developed based on the author's experience building enterprise software systems for hundreds of different organizations across the globe. The architecture diagrams (patterns) and examples allow you to not only grasp the concepts, but to build working projects. Solution Architecture Patterns for Enterprise starts with an introduction to the concepts of enterprise software systems and solution architecture and later moves to individual solution architecture patterns used in real-world enterprises. Subsequent sections cover various industry-specific solution architecture patterns that can be used to build domain-specific software systems. The book concludes with a view of what the future holds for solution architecture, including likely new developments in the field. This book will help enterprise software architects and engineers to design and implement real-world enterprise software systems using best practices and techniques adopted by organizations across the globe. It provides software architecture blueprints to build domain-specific enterprise software systems. If you are working on any digital transformation project or initiative, you will find this book useful, as it provides quick reference on architecture and implementation to get started with your work. What You Will Learn Understand the key elements of enterprise software systems and how to design and implement them Master different approaches to build real-world software applications Build domain specific enterprise software systems Use open-source tools to build enterprise software systems Who This Book Is For Software Developers, software architect, solution architects, and enterprise architects.
SAP Enterprise Architecture : a blueprint for executing digital transformation by
Does digital transformation ever stop? The answer is a resounding "no" and this book guides you in developing an SAP enterprise architecture that prepares you for constant technology changes. The book introduces enterprise architecture, the role it plays in executing successful business strategy, and its application in SAP. A detailed step-by-step guide teaches you how to utilize SAP Enterprise Architecture Designer to model the four key areas: business, data, landscape, and requirements. Executives will gain insight into the considerations that will aid them in building their digital transformation road map while remaining agile to adapt to unforeseen circumstances. and adapting to the new normal. SAP partners and consultants will find their place in SAP's future. By the end of this book, you will learn what SAP enterprise architecture is and how to develop it along with its best practices. You Will Understand The fundamentals of enterprise architecture SAP enterprise architecture How SAP Enterprise Architecture Designer helps your enterprise Business, information, and infrastructure architecture Enterprise architecture best practices How enterprise architecture can prepare your business for the future Who This Book Is For Executives who currently run SAP implementations or are considering SAP implementations, SAP partners and consultants along with aspiring SAP consultants, and technology enthusiasts interested in understanding and articulating IT and business alignment through enterprise architecture.
The service-oriented enterprise : learn enterprise architecture and its viable services by
A service-oriented architecture is fundamental to many new IT applications, from web development to social software and cloud computing. The same principles can be applied to every aspect of the service-oriented enterprise not just in IT. In this book, youll explore how an enterprise architecture and viable services can link together to create a simpler yet far more powerful view of the enterprise, as a dynamic, unified whole. You can use the ideas, principles and methods described here in business transformation, workflow mapping, system design and much else besides, in every type of enterprise - including those in which there may be little or no IT at all. Step by step, youll walk through the basics of service-oriented architectures, the four key categories of services and how they connect, and how all of this comes together in real-world service design, implementation and operations. From this, youll discover how to identify and describe the different types of services that you need for your enterprise, and how to distinguish between the services that you can safely outsource, versus those that you do need to keep in-house. By the end of this book, youll learn how to construct function models and service models of your enterprise as a base for service-mapping, and how to pinpoint and map the information flows you need for service-management and service-performance, to keep everything on-track to purpose. You will: See how an enterprise architecture can work as a literal architecture Understand Stafford Beers "Viable System Model" and adapt it as a robust model Study how a Viable Services Model provides a template for service design that covers functionals, non-functionals and operational governance for services.
Demystifying AI for the enterprise : a playbook for business value and digital transformation by
Artificial intelligence (AI) in its various forms -- machine learning, chatbots, robots, agents, etc. -- is increasingly being seen as a core component of enterprise business workflow and information management systems. The current promise and hype around AI are being driven by software vendors, academic research projects, and startups. However, we posit that the greatest promise and potential for AI lies in the enterprise with its applications touching all organizational facets. With increasing business process and workflow maturity, coupled with recent trends in cloud computing, datafication, IoT, cybersecurity, and advanced analytics, there is an understanding that the challenges of tomorrow cannot be solely addressed by today's people, processes, and products. There is still considerable mystery, hype, and fear about AI in today's world. A considerable amount of current discourse focuses on a dystopian future that could adversely affect humanity. Such opinions, with understandable fear of the unknown, don't consider the history of human innovation, the current state of business and technology, or the primarily augmentative nature of tomorrow's AI. This book demystifies AI for the enterprise. It takes readers from the basics (definitions, state-of-the-art, etc.) to a multi-industry journey, and concludes with expert advice on everything an organization must do to succeed. Along the way, we debunk myths, provide practical pointers, and include best practices with applicable vignettes. AI brings to enterprise the capabilities that promise new ways by which professionals can address both mundane and interesting challenges more efficiently, effectively, and collaboratively (with humans). The opportunity for tomorrow's enterprise is to augment existing teams and resources with the power of AI in order to gain competitive advantage, discover new business models, establish or optimize new revenues, and achieve better customer and user satisfaction.
International Business Agreement
Welcome to the course International Business Agreement or INBUSAG. This course introduces students to the dynamics of the import and export field of business as it delves into the complexities and challenges arising from a massive shift in the geopolitical, economic, technological, and socio-cultural setting of international commerce. You will learn how different government regulations affect international business and trade and vice-versa. The course also intends to enhance and strengthen the student’s analytical and problem-solving skills as well improve negotiation skills by recognizing challenges and issues faced by businesses in the global arena brought about by various international agreements, and turning them to opportunities for advancement and growth.
Auditing : a risk-based approach by
The audit environment continues to change in dramatic ways, and Johnstone/Gramling/Rittenberg's AUDITING: A RISK BASED-APPROACH, 11E prepares you for that fast-changing world by developing professional and ethical decision-making skills. AUDITING integrates the latest in standards, including new guidance from the PCAOB on audit reports, fraud risks, emerging topics such as data analytics, and ethical challenges facing today's financial statement auditors within a framework of professional skepticism. Extensively re-written to be more engaging and reader friendly, AUDITING includes features include: "What You Will Learn" and "Let's Review" sections that highlight important points in each chapter, and integrated true/false and multiple-choice questions throughout the chapter and "Check Your Basic Knowledge" to ensure understanding as you read. Finally, new end-of-chapter problems and new cases provide valuable hands-on experience. Trust AUDITING, 11E to help you master the full range of auditing issues in today's evolving global environment.
Corporate Financial Distress, Restructuring, and BankruptcyCorporate financial distress, restructuring, and bankruptcy : analyze leveraged finance, distressed debt, and bankruptcy by
A comprehensive look at the enormous growth and evolution of distressed debt markets, corporate bankruptcy, and credit risk models This Fourth Edition of the most authoritative finance book on the topic updates and expands its discussion of financial distress and bankruptcy, as well as the related topics dealing with leveraged finance, high-yield, and distressed debt markets. It offers state-of-the-art analysis and research on U.S. and international restructurings, applications of distress prediction models in financial and managerial markets, bankruptcy costs, restructuring outcomes, and more.
Dynamic business law : the essentials by
Designed for business majors taking a one semester Business Law course, Kubasek, Dynamic Business Law, The Essentials, 4/e, incorporates an ethical decision making framework, an emphasis on critical thinking, and a focus on business relevance. Updated coverage on privacy, cyber law, and immigration law provide a framework to help students think critically about these evolving topic areas. With McGraw-Hill Connect ®, students benefit from SmartBook ® and additional critical thinking practice [waterstones.com].
Foundations of business by
Gain the understanding of business to become a better employee, more informed consumer and even a successful business owner with Pride/Hughes/Kapoor's FOUNDATIONS OF BUSINESS, 6E. Every feature has been evaluated by experienced instructors and business students, like you. New applications and activities guide you in applying important concepts. This up-to-date edition highlights business ownership, management and organization, human resources, marketing, e-business, information systems, accounting and finance. You study ethics and social responsibility, small business and entrepreneurship and global issues. Cutting-edge content also emphasizes social media, international business, green and socially responsible business and sustainability. MindTap online resources help you further master important concepts and succeed in today's competitive business world and in your personal life.
Global business today by
he success of the first 10 editions of Global Business Today was based in part on the incorporation of leading research into the text, the use of the current examples and statistics to illustrate global trends and enterprise strategy, and the discussion of topical events within the context of the appropriate theory.
Building on these strengths, 11e focuses on:
1. Incorporating new insights from scholarly research.
2. Making sure the content covers all appropriate issues.
3. Making sure the text is up-to-date with current events, statistics, and examples.
4. Adding new and insightful opening and closing cases in most chapters.
5. Incorporating value-added global EDGETM features in every chapter.
6. Connecting every chapter to a focus on managerial implications [https://www.mheducation.com.sg/ise-global-business-today-9781260565812-asia-group#tab-label-product-description-title].
International business : competing in the global marketplace by
Charles Hill draws on his experience in teaching, writing, and global consulting to create an up-to-date, thought-provoking text on international business. Many issues in international business are complex, so, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc.
International business : environments & operations by
"Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors' descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they've learned. Now in its 16th Edition, International Businessremains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes."-- Provided by publisher.
International human resource management by
Used by over 25,000 students across 130 countries, this bestselling text, written by leading international experts in each topic, retains its critical edge, academic rigour and breadth of coverage in the new fifth edition. The new edition reflects the contemporary debates and emerging issues in the field of IHRM, supplementing classic theories and models with recent research and international developments. Divided into three parts, the first section looks at the ways of thinking about IHRM theory and practice; the second section deals with multinational companies and how they manage their workforce around the world; the final section looks at both traditional and newer approaches to IHRM policies and practices. A selection of up-to-date examples from across the globe are used to support the text, including Uber's regulatory challenges across Europe, the gig economy, employment rights after Brexit, health insurance for part-timers in the US and EU, attracting and retaining 'millennials', the world's happiest and unhappiest countries, and CSR in Hong Kong. The book is complemented by free online resources for lecturers and students, including PowerPoint slides, additional case studies, SAGE video clips with critical thinking questions, free SAGE journal articles for every chapter, annotated useful weblinks, and suggested answers to self-assessment questions. Suitable reading for upper-undergraduate and masters level students on IHRM modules.
Managers and the legal environment : strategies for business by
With new cases and examples torn from the headlines, MANAGERS AND THE LEGAL ENVIRONMENT: STRATEGIES FOR BUSINESS, 9E equips you with the legal knowledge and risk management techniques for success as a business manager. Cutting-edge coverage and a strategic approach teach you to enhance realizable value, redeploy resources, and manage legal and business risk. Up-to-date coverage addresses the rights of workers at firms, like Uber, in the "gig" economy; the right of employers to restrict employees' social media; ethics of compensating workers who are tipped; law to protect children's safety on the Internet; Fourth Amendment concerns in searches of cell location; rules governing "crowdfunding"; and the ramifications of the EU's "right to be forgotten." You learn to use legal tools to create value, attain business objectives, resolve legal issues, manage risk, and handle legal disputes.
International Business Agreement
Welcome to the course International Business Agreement or INBUSAG. This course introduces students to the dynamics of the import and export field of business as it delves into the complexities and challenges arising from a massive shift in the geopolitical, economic, technological, and socio-cultural setting of international commerce. You will learn how different government regulations affect international business and trade and vice-versa. The course also intends to enhance and strengthen the student’s analytical and problem-solving skills as well improve negotiation skills by recognizing challenges and issues faced by businesses in the global arena brought about by various international agreements, and turning them to opportunities for advancement and growth.
American industry in international competition : government policies and corporate strategies by
share of exports and production in world markets and explores in particular the debate on "industrial policy."
Artificial intelligence for business: a roadmap for getting started with AI by
Artificial Intelligence for Business: A Roadmap for Getting Started with AI will provide the reader with an easy to understand roadmap for how to take an organization through the adoption of AI technology. It will first help with the identification of which business problems and opportunities are right for AI and how to prioritize them to maximize the likelihood of success. Specific methodologies are introduced to help with finding critical training data within an organization and how to fill data gaps if they exist. With data in hand, a scoped prototype can be built to limit risk and provide tangible value to the organization as a whole to justify further investment. Finally, a production level AI system can be developed with best practices to ensure quality with not only the application code, but also the AI models. Finally, with this particular AI adoption journey at an end, the authors will show that there is additional value to be gained by iterating on this AI adoption lifecycle and improving other parts of the organization.
The commons in a glocal world : global connections and local responses by
This volume focuses on how, in Europe, the debate on the commons is discussed in regard to historical and contemporary dimensions, critically referencing the work of Elinor Ostrom. It also explores from the perspective of new institutional political ecology (NIPE) how Europe directly and indirectly affected and affects the commons globally. Most of the research on the management of commons pool resources is limited to dealing with one of two topics: either the interaction between local participatory governance and development of institutions for commons management, or a political- economy approach that focuses on global change as it is related to the increasingly globalised expansion of capitalist modes of production, consumption and societal reproduction. This volume bridges the two, addressing how global players affect the commons worldwide and how they relate to responses emerging from within the commons in a global- local (glocal) world. Authors from a range of academic disciplines present research findings on recent developments on the commons, including: historical insights; new innovations for participatory institutions building in Europe or several types of commons grabbing, especially in Africa related to European investments; and restrictions on the management of commons at the international level. European case studies are included, providing interesting examples of local participation in commons resource management, while simultaneously showing Europe as a centre for globalized capitalism and its norms and values, affecting the rest of the world, particularly developing countries. This book will be of interest to students and researchers from a wide range of disciplines including natural resource management, environmental governance, political geography and environmental history.
Deep integration, global firms, and technology spillovers by
This open access book explores the impact of deep regional economic integration on spillovers of knowledge and technology across countries. Deep integration through signing deep regional trade agreements (DRTAs), which cover various policy areas in addition to tariff reductions, may or may not facilitate technology spillovers among their signatories. To understand the mechanism of the impact of deep integration on technology spillovers, this book starts by analyzing the behavior of global firms. Factors that affect global firms' activities, such as export, foreign direct investment (FDI), offshore outsourcing, are examined. Micro data on Japanese firms are employed for the analysis. Then, the relationships between bilateral trade patterns and technology spillovers and between types of FDI and technology spillovers are investigated in detail. Patent citation data are used to measure technology spillovers. Finally, the impact of DRTAs on international technology spillovers is analyzed. This book is highly recommended to readers who are interested in the effects of deep regional integration, including academic scholars, policymakers, and graduate students.
Intergenerational equity : environmental and cultural concerns by
In Intergenerational Equity: Environmental and Cultural Concerns, the editors have produced an important, broad-based volume on intergenerational equity. The authors explore the principle of intergenerational equity in many dimensions, from the theoretical to the practical. While the primary focus is on intergenerational equity in the context of environmental resources and cultural heritage, the principle is also addressed in a broad array of other contexts. The final section of the volume considers intergenerational justice as it applies to Indigenous peoples, genocide, migration, sovereign wealth funds and foreign investment. The chapters also provide a critical analysis of the issues and a consideration of the difficulties in implementing intergenerational equity.
Investor-state dispute settlement and national courts : current framework and reform options by
This open access book examines the multiple intersections between national and international courts in the field of investment protection, and suggests possible modes for regulating future jurisdictional interactions between domestic courts and international tribunals. The current system of foreign investment protection consists of more than 3,000 international investment agreements (IIAs), most of which provide for investment arbitration as the forum for the resolution of disputes between foreign investors and host States. However, national courts also have jurisdiction over certain matters involving cross-border investments. International investment tribunals and national courts thus interact in a number of ways, which range from harmonious co-existence to reinforcing complementation, reciprocal supervision and, occasionally, competition and discord. The book maps this complex relationship between dispute settlement bodies in the current investment treaty context and assesses the potential role of domestic courts in future treaty frameworks that could emerge from the States' current efforts to reform the system. The book concludes that, in certain areas of interaction between domestic courts and international investment tribunals, the "division of labor" between the two bodies is not always optimal, producing inefficiencies that burden the system as a whole. In these areas, there is a need for improvement by introducing a more fruitful allocation of tasks between domestic and international courts and tribunals - whatever form(s) the international mechanism for the settlement of investment disputes may take. Given its scope, the book contributes not only to legal analysis, but also to the policy reflections that are needed for ongoing efforts to reform investor-State dispute settlement.
A multilateral instrument for updating the tax treaty network by
A precise and in-depth analysis of the Multilateral Instrument and of how it impacts the tax treaty network by implementing the treaty-related BEPS measures.
The new beginning : a business novel on how to successfully implement the combination of the Theory of Constraints, Lean, and Six Sigma to drive profit margins by
This book is a sequel to the business novel, The Secret to Maximizing Profitability - A Business Novel on How to Successfully Combine the Theory of Constraints, Lean, and Six Sigma to Drive Profit Margins to New Levels. In The New Beginning, Tom Mahanan, Tires for All's former Director of Finance, who learned how to combine the Theory of Constraints with Lean and Six Sigma, and then applied it to Tires for All, strives to take his company to levels of profitability they had never experienced before. As a reward for his work, Tom was given a permanent seat on the Board of Directors, as long as he continued his improvement work at the remaining portfolio of companies owned by the Board of Directors. Tom performed extremely well, but one day he receives a life-changing phone call from his former mentor, Bob Nelson, the man who he had worked with at Tires for All to make amazing improvements. Bob asks him to play golf with him and two others, Jeff Johnson, from Toner International, and Pete Hallwell, the CFO at Maximo Health Center Complex. Pete and Tom share a golf cart during the round and begin chatting about the work Tom had done at Tires for All and the other portfolio of companies. Pete, who works for a healthcare complex of hospitals, is so impressed with the results Tom had achieved, that he invites him to lunch the following week. Tom accepts his offer of lunch and ultimately, Tom signs a consulting agreement with Pete. Tom had provided an example from a previous improvement effort where he worked with a hospital in Chicago to improve their Emergency Department time for STEMI-type heart attack patients. In his explanation, Tom presents a variety of improvement tools which includes the integration of the Theory of Constraints, Lean, and Six Sigma. Tom then meets with his current employer and specifically, the Chairman of the Board of Directors, Jonathan Briggs, to let him know that he will be resigning to form his own consulting firm. Jonathan then surprises Tom by offering him a consulting agreement to improve all of their portfolio companies. The remainder of the book is all about teaching companies how to combine the Theory of Constraints, Lean, and Six Sigma to obtain optimal results. In the final two chapters, a new problem surfaces, which is the Corona Virus. Essentially, this book teaches the reader how to successfully combine and implement the Theory of Constraints, Lean, and Six Sigma to produce results that many companies only dream of having. It covers a variety of different company types including manufacturing and healthcare.
Strategic negotiations for sustainable value : a guide to lasting business deals by
Strategic Negotiations for Sustainable Value is a guide to learning how to conclude lasting business deals that are environmentally, socially and economically sustainable in an international business context. Managers today need to negotiate with multiple stakeholders, such as suppliers, customers, agencies, governments and authorities, to be able to access the resources that they need. Creating and capturing sustainable value is not a fixed entity but rather the outcome of long and time-consuming negotiations that affect further negotiations. Providing illustrative international case studies throughout each chapter, this book explores: the strategic challenges that managers face in their markets today; the practical, analytical tools that needed to create and capture value that is sustainable; the behavioral biases and cognitive errors in strategic negotiations; the various ways by which negotiators manifest their business agreements in contracts; the managerial implications of strategic negotiations. The book is ideal for advanced undergraduate and postgraduate students in negotiation, business administration, management, or related courses such as business marketing, and customer or key account management. It is equally valuable to industry professionals, managers involved in negotiating with customers, suppliers or partners and those pursuing professional qualifications or accreditation in marketing, sales or management.
Transnational legal activism in global value chains : the Ali Enterprises Factory fire and the struggle for justice by
This open access book documents and analyses the various interventions legal, political, and even artistic that followed the Ali Enterprises factory fire in Karachi, Pakistan, in 2012. It illuminates the different substantive and procedural aspects of the legal proceedings and negotiations between the various local and transnational actors implicated in the Ali Enterprises fire, as well as the legal and policy reforms sparked by the incident. This endeavour serves to embed these legal cases and reform efforts in the larger context of human and labour rights protection and global value chain governance. It also offers a concrete case study relevant for ongoing debates around the role of transnational approaches in making human rights litigation, advocacy, and law reform more effective. In this regard, the book interrogates and critically reflects on such legal campaigns and local and transnational reform work with a view to future transformative legal and social activism.
This course provides students with concepts of computer security, cryptography, secure protocols, detection, and other security techniques. Upon the completion of this course, students should be able to understand, appreciate, employ, design, and implement appropriate security technologies and policies to protect computers and digital information.
Computer and cyber security : principles, algorithm, applications, and perspectives by
This is a monumental reference for the theory and practice of computer security. Comprehensive in scope, this text covers applied and practical elements, theory, and the reasons for the design of applications and security techniques. It covers both the management and the engineering issues of computer security. It provides excellent examples of ideas and mechanisms that demonstrate how disparate techniques and principles are combined in widely-used systems. This book is acclaimed for its scope, clear and lucid writing, and its combination of formal and theoretical aspects with real systems, technologies, techniques, and policies.
Cryptographic and Information Security Approaches for Images and Videos by
This book presents essential principles, technical information, and expert insights on multimedia security technology. Illustrating the need for improved content security as the Internet and digital multimedia applications rapidly evolve, it presents a wealth of everyday protection application examples in fields including . Giving readers an in-depth introduction to different aspects of information security mechanisms and methods, it also serves as an instructional tool on the fundamental theoretical framework required for the development of advanced techniques.
Cyberdiplomacy : managing security and governance online by
The world has been sleep-walking into cyber chaos. The spread of misinformation via social media and the theft of data and intellectual property, along with regular cyberattacks, threaten the fabric of modern societies. All the while, the Internet of Things increases the vulnerability of computer systems, including those controlling critical infrastructure. What can be done to tackle these problems? Does diplomacy offer ways of managing security and containing conflict online? In this provocative book, Shaun Riordan shows how traditional diplomatic skills and mindsets can be combined with new technologies to bring order and enhance international cooperation. He explains what cyberdiplomacy means for diplomats, foreign services and corporations and explores how it can be applied to issues such as internet governance, cybersecurity, cybercrime and information warfare. Cyberspace, he argues, is too important to leave to technicians. Using the vital tools offered by cyberdiplomacy, we can reduce the escalation and proliferation of cyberconflicts by proactively promoting negotiation and collaboration online.
Hardware security : a hands-on learning approach by
Hardware Security: A Hands-On Learning Approach provides a broad, comprehensive and practical overview of hardware security that encompasses all levels of the electronic hardware infrastructure. It covers basic concepts like advanced attack techniques and countermeasures that are illustrated through theory, case studies and well-designed, hands-on laboratory exercises for each key concept. The book is ideal as a textbook for upper-level undergraduate students studying computer engineering, computer science, electrical engineering, and biomedical engineering, but is also a handy reference for graduate students, researchers and industry professionals. For academic courses, the book contains a robust suite of teaching ancillaries. Users will be able to access schematic, layout and design files for a printed circuit board for hardware hacking (i.e. the HaHa board) that can be used by instructors to fabricate boards, a suite of videos that demonstrate different hardware vulnerabilities, hardware attacks and countermeasures, and a detailed description and user manual for companion materials.
Implementing an information security management system : security management based on iso 27001 guidelines by
Discover the simple steps to implementing information security standards using ISO 27001, the most popular information security standard across the world. You'll see how it offers best practices to be followed, including the roles of all the stakeholders at the time of security framework implementation, post-implementation, and during monitoring of the implemented controls. Implementing an Information Security Management System provides implementation guidelines for ISO 27001:2013 to protect your information assets and ensure a safer enterprise environment. This book is a step-by-step guide on implementing secure ISMS for your organization. It will change the way you interpret and implement information security in your work area or organization. What You Will Learn Discover information safeguard methods Implement end-to-end information security Manage risk associated with information security Prepare for audit with associated roles and responsibilities Identify your information risk Protect your information assets Who This Book Is For Security professionals who implement and manage a security framework or security controls within their organization. This book can also be used by developers with a basic knowledge of security concepts to gain a strong understanding of security standards for an enterprise.
Information systems by
Contents:
Business driven MIS. Management information systems: business driven MIS -- Decisions + processes: value driven business -- Ebusiness: electronic business value -- Ethics + information security: MIS business concerns -- Technical foundations of MIS. Infrastructures: sustainable technologies -- Data: business intelligence -- Networks: mobile business -- Enterprise MIS. Enterprise applications: business communications -- Systems development and project management : corporate responsibility.
Introduction to security by
Introduction to Security, Tenth Edition, provides an overview of the security industry with an emphasis on the theories of security and loss prevention that have shaped the profession. Security is covered in totality, providing readers with a glimpse of the various and diverse components that make up the security function. This updated book is the latest edition in what has historically been the go-to textbook on the subject for more than 30 years. While this fully updated edition continues to utilize the basic concepts that have made this text the premier primer in the security field, it also focuses heavily on current and future security issues.
Management of information security by
MANAGEMENT OF INFORMATION SECURITY, Sixth Edition prepares you to become an information security management practitioner able to secure systems and networks in a world where continuously emerging threats, ever-present attacks and the success of criminals illustrate the weaknesses in current information technologies. You'll develop both the information security skills and practical experience that organizations are looking for as they strive to ensure more secure computing environments. The text focuses on key executive and managerial aspects of information security. It also integrates coverage of CISSP and CISM throughout to effectively prepare you for certification. Reflecting the most recent developments in the field, it includes the latest information on NIST, ISO and security governance as well as emerging concerns like Ransomware, Cloud Computing and the Internet of Things.
Management of information security by
Contents:
Introduction to the management of information security -- compliance : law and ethics -- Governance and strategic planning for security -- Information security policy -- Developing the security program -- Risk management : assessing risk -- Risk management : treating risk -- Security management models -- Security management practices -- Planning for contingencies -- Security maintenance -- Protection mechanisms.
System administration ethics : ten commandments for security and compliance in a modern cyber world by
Successfully navigate through the ever-changing world of technology and ethics and reconcile system administration principles for separation of duty, account segmentation, administrative groups and data protection. As security breaches become more common, businesses need to protect themselves when facing ethical dilemmas in today's digital landscape. This book serves as a equitable guideline in helping system administrators, engineers - as well as their managers - on coping with the ethical challenges of technology and security in the modern data center by providing real-life stories, scenarios, and use cases from companies both large and small. You'll examine the problems and challenges that people working with customer data, security and system administration may face in the cyber world and review the boundaries and tools for remaining ethical in an environment where it is so easy to step over a line - intentionally or accidentally. You'll also see how to correctly deal with multiple ethical situations, problems that arise, and their potential consequences, with examples from both classic and DevOps-based environments. Using the appropriate rules of engagement, best policies and practices, and proactive "building/strengthening" behaviors, System Administration Ethics provides the necessary tools to securely run an ethically correct environment. What You'll Learn The concepts of Least Privilege and Need to Know Request change approval and conduct change communication Follow "Break Glass" emergency procedures Code with data breaches, hacking and security violations, and proactively embrace and design for failures Build and gain trust with employees and build the right ethical culture Review what managers can do to improve ethics and protect their employees Who This Book Is For This book's primary audience includes system administrators and information security specialists engaged with the creation, process and administration of security policies and systems. A secondary audience includes company leaders seeking to improve the security, privacy, and behavioral practices.
This course provides students with concepts of computer security, cryptography, secure protocols, detection, and other security techniques. Upon the completion of this course, students should be able to understand, appreciate, employ, design, and implement appropriate security technologies and policies to protect computers and digital information.
97 Things every information security professional should know by
Whether you're searching for new or additional opportunities, information security can be vast and overwhelming. In this practical guide, author Christina Morillo introduces technical knowledge from a diverse range of experts in the infosec field. Through 97 concise and useful tips, you'll learn how to expand your skills and solve common issues by working through everyday security problems. You'll also receive valuable guidance from professionals on how to navigate your career within this industry. How do you get buy-in from the C-suite for your security program? How do you establish an incident and disaster response plan? This practical book takes you through actionable advice on a wide variety of infosec topics, including thought-provoking questions that drive the direction of the field. Get started whether you're new to the infosec space or want to pivot onto a different path Assess your organization's security posture Understand and implement security and risk management controls Effectively communicate the importance of infosec to C-level executives Build and scale an infosec team and program Evaluate return on investment including progress, adoption, and risks mitigated, and relay this information back to stakeholders.
CISM certified information security manager study guide by
Sharpen your information security skills and grab an invaluable new credential with this unbeatable study guide As cybersecurity becomes an increasingly mission-critical issue, more and more employers and professionals are turning to ISACA's trusted and recognized Certified Information Security Manager qualification as a tried-and-true indicator of information security management expertise. In Wiley's Certified Information Security Manager (CISM) Study Guide, you'll get the information you need to succeed on the demanding CISM exam. You'll also develop the IT security skills and confidence you need to prove yourself where it really counts: on the job. Chapters are organized intuitively and by exam objective so you can easily keep track of what you've covered and what you still need to study. You'll also get access to a pre-assessment, so you can find out where you stand before you take your studies further. Sharpen your skills with Exam Essentials and chapter review questions with detailed explanations in all four of the CISM exam domains: Information Security Governance, Information Security Risk Management, Information Security Program, and Incident Management. In this essential resource, you'll also: Grab a head start to an in-demand certification used across the information security industry Expand your career opportunities to include rewarding and challenging new roles only accessible to those with a CISM credential Access the Sybex online learning center, with chapter review questions, full-length practice exams, hundreds of electronic flashcards, and a glossary of key terms Perfect for anyone prepping for the challenging CISM exam or looking for a new role in the information security field, the Certified Information Security Manager (CISM) Study Guide is an indispensable resource that will put you on the fast track to success on the test and in your next job.
Cryptography and its applications in information security by
Nowadays, mankind is living in a cyber world. Modern technologies involve fast communication links between potentially billions of devices through complex networks (satellite, mobile phone, Internet, Internet of Things (IoT), etc.). The main concern posed by these entangled complex networks is their protection against passive and active attacks that could compromise public security (sabotage, espionage, cyber-terrorism) and privacy. This Special Issue "Cryptography and Its Applications in Information Security" addresses the range of problems related to the security of information in networks and multimedia communications and to bring together researchers, practitioners, and industrials interested by such questions. It consists of eight peer-reviewed papers, however easily understandable, that cover a range of subjects and applications related security of information.
Cyber security : the complete guide to cyber threats and protection by
Cyber security has never been more essential than it is today, it’s not a case of if an attack will happen, but when. This brand new edition covers the various types of cyber threats and explains what you can do to mitigate these risks and keep your data secure.
Foundations of information security : a straightforward introduction by
High-level overview of the information security field. Covers key concepts like confidentiality, integrity, and availability, then dives into practical applications of these ideas in the areas of operational, physical, network, application, and operating system security. In this high-level survey of the information security field, best-selling author Jason Andress covers the basics of a wide variety of topics, from authentication and authorization to maintaining confidentiality and performing penetration testing. Using real-world security breaches as examples, Foundations of Information Security explores common applications of these concepts, such as operations security, network design, hardening and patching operating systems, securing mobile devices, as well as tools for assessing the security of hosts and applications. You'll also learn the basics of topics like- . Multifactor authentication and how biometrics and hardware tokens can be used to harden the authentication process . The principles behind modern cryptography, including symmetric and asymmetric algorithms, hashes, and certificates . The laws and regulations that protect systems and data . Anti-malware tools, firewalls, and intrusion detection systems . Vulnerabilities such as buffer overflows and race conditions A valuable resource for beginning security professionals, network systems administrators, or anyone new to the field, Foundations of Information Security is a great place to start your journey into the dynamic and rewarding field of information security.
Information security handbook by
This handbook provides a comprehensive collection of knowledge for emerging multidisciplinary research areas such as cybersecurity, IoT, Blockchain, Machine Learning, Data Science, and AI. This book brings together, in one resource, information security across multiple domains. Information Security Handbook addresses the knowledge for emerging multidisciplinary research. It explores basic and high-level concepts and serves as a manual for industry while also helping beginners to understand both basic and advanced aspects in security-related issues. The handbook explores security and privacy issues through the IoT ecosystem and implications to the real world and, at the same time, explains the concepts of IoT-related technologies, trends, and future directions. University graduates and postgraduates, as well as research scholars, developers, and end-users, will find this handbook very useful.
Information security management principles by
In today's technology-driven environment there is an ever-increasing demand for information delivery. A compromise has to be struck between security and availability. This book is a pragmatic guide to information assurance for both business professionals and technical experts. The third edition has been updated to reflect changes in the IT security landscape and updates to the BCS Certification in Information Security Management Principles, which the book supports.
Infosec strategies and best practices : gain proficiency in information security using expert-level strategies and best practices by
Advance your career as an information security professional by turning theory into robust solutions to secure your organization Key Features Convert the theory of your security certifications into actionable changes to secure your organization Discover how to structure policies and procedures in order to operationalize your organization's information security strategy Learn how to achieve security goals in your organization and reduce software risk Book DescriptionInformation security and risk management best practices enable professionals to plan, implement, measure, and test their organization's systems and ensure that they're adequately protected against threats. The book starts by helping you to understand the core principles of information security, why risk management is important, and how you can drive information security governance. You'll then explore methods for implementing security controls to achieve the organization's information security goals. As you make progress, you'll get to grips with design principles that can be utilized along with methods to assess and mitigate architectural vulnerabilities. The book will also help you to discover best practices for designing secure network architectures and controlling and managing third-party identity services. Finally, you will learn about designing and managing security testing processes, along with ways in which you can improve software security. By the end of this infosec book, you'll have learned how to make your organization less vulnerable to threats and reduce the likelihood and impact of exploitation. As a result, you will be able to make an impactful change in your organization toward a higher level of information security. What you will learn Understand and operationalize risk management concepts and important security operations activities Discover how to identify, classify, and maintain information and assets Assess and mitigate vulnerabilities in information systems Determine how security control testing will be undertaken Incorporate security into the SDLC (software development life cycle) Improve the security of developed software and mitigate the risks of using unsafe software Who this book is for If you are looking to begin your career in an information security role, then this book is for you. Anyone who is studying to achieve industry-standard certification such as the CISSP or CISM, but looking for a way to convert concepts (and the seemingly endless number of acronyms) from theory into practice and start making a difference in your day-to-day work will find this book useful.
Security in computer and information sciences by
This open access book constitutes the thoroughly refereed proceedings of the Second International Symposium on Computer and Information Sciences, EuroCybersec 2021, held in Nice, France, in October 2021. The 9 papers presented together with 1 invited paper were carefully reviewed and selected from 21 submissions. The papers focus on topics of security of distributed interconnected systems, software systems, Internet of Things, health informatics systems, energy systems, digital cities, digital economy, mobile networks, and the underlying physical and network infrastructures.
Transforming information security: optimizing five concurrent trends to reduce resource drain by
The information security industry is undergoing a major change, forced by the rise of end-to-end encryption, encryption that cannot be intercepted, transport protocol stack evolution, "zero trust networks", and distributed computing. While we understand the logical connections between these trends, there is little analysis of all of these trends in combination. Examination of all five trends uncovers opportunities that not only improve the state of information security and the general posture, but also lead to resource reductions necessary for information security to be sustainable. In this exciting new book from security expert Kathleen M. Moriarty, the examination of all five trends uncovers opportunities to change the state of information security. Providing a unique perspective from the center of the debates on end-to-end encryption, Moriarty explores emerging trends in both information security and transport protocol evolution, going beyond simply pointing out today's problems to providing solutions for the future of our product space.
Information Technology Infrastructure Library Foundation
This course, students will get an introduction to the lifecycle of managing IT services to facilitate business change, transformation and growth that may be used to enhance the quality of IT service management within an organization. With an engaging case study, students will be able to learn the core disciplines of ITIL best practices.
Business driven information systems by
The 8th edition of Business Driven Information Systems promotes the belief that technology should support the needs and goals of a business. This perspective is reinforced throughout the pedagogy that presents business initiatives first and how technology supports those initiatives second. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.Recognizing the dynamic nature of information technology, the new 8th edition provides coverage of both current and emerging technologies, in an easy-to-understand format. The clear and concise explanations are brought to life through the numerous case studies, exercises, projects, and questions that support key concepts. The business-driven approach brings the difficult and often intangible MIS concepts to the student's level and applies them using a hands-on approach to reinforce the concepts.McGraw-Hill Connect, an award-winning digital teaching and learning solution, is available for purchase alongside this product. This digital solution empowers students to achieve better outcomes and enables instructors to improve course management efficiency. To complement this edition, the Canadian Companion Connect offers eight Canadian Case Studies and two additional Canadianized modules: (1) Data Analytics and (2) Regulatory Issues. Each module offers accompanying teaching notes and assignable questions in Connect.
Data ethics : practical strategies for implementing ethical information management and governance by
Data-gathering technology is more sophisticated than ever, as are the ethical standards for using this data. This second edition shows how to navigate this complex environment.Data Ethics provides a practical framework for the implementation of ethical principles into information management systems. It shows how to assess the types of ethical dilemmas organizations might face as they become more data-driven. This fully updated edition includes guidance on sustainability and environmental management and on how ethical frameworks can be standardized across cultures that have conflicting values. There is also discussion of data colonialism, the challenge of ethical trade-offs with ad-tech and analytics such as Covid-19 tracking systems and case studies on Smart Cities and Demings Principles.As the pace of developments in data-processing technology continues to increase, it is vital to capitalize on the opportunities this affords while ensuring that ethical standards and ideals are not compromised. Written by internationally regarded experts in the field, Data Ethics is the essential guide for students and practitioners to optimizing ethical data standards in organizations.
The human side of digital business transformation by
Master the essential human component of digital transformation In The Human Side of Digital Business Transformation, veteran emerging technology expert Kamales Lardi delivers an essential and practical exploration of the real-world implementation of digital transformation. The book teaches readers how to drive digital business transformation success by addressing a key element - the people side of transformation. This includes managing internal stakeholders, such as leadership teams and employees, as well as external stakeholders, such as customer, partners and supplier. The author provides a proven digital business transformation framework that facilitates the successful execution of new digital solutions. She also discusses: Digital maturity and transformation readiness assessments complete with supplementary, online tools Best practices and key learnings that drive the human side of transformation Real-world case studies and examples from renowned business leaders that offer success factors A can't-miss resource for leadership teams, management, and board members, as well as change managers and leaders in organizations, The Human Side of Digital Business Transformation will also be invaluable for students in business and executive education programs, consultants, and other business leaders interested in digital transformation.
Information science : the basics by
Information Science: The Basics provides an accessible introduction to the multifaceted field of Information Science (IS). Inviting readers to explore a modern field of study with deep historical foundations, the book begins by considering the complexities of the term 'information.' Each chapter surveys a different area within IS, surveying its history, technologies, and practices with a critical eye. This interdisciplinary field incorporates a wide range of approaches which it shares with humanities, social science, and technology fields, all of which are introduced to the reader. What makes this volume unique is its emphasis on the connections between information, technology, and society. The need to share information more effectively in response to social, environmental, and biomedical challenges has never been so urgent, but there are risks as well as benefits that come with the emerging technologies that make it possible, which are discussed in the volume. The volume also explores how IS, with its long-standing attention to intellectual freedom and digital inclusion, and a deep commitment to the protection of privacy, data ethics, and algorithmic transparency, can contribute to the creation of a more open and equitable society. Information Science: The Basics is essential reading for anyone who wishes to know more about information and the impact it has on our world. It will be particularly useful for anyone intending to study IS at the undergraduate level or considering a shift to a career in the information professions.
Information systems by
Subjects:
Information technology—Management
Information resources management
Knowledge management theory and practice by
"The process of creating, sharing, using and managing the knowledge and information of an organization is referred to as knowledge management. It is a multi-disciplinary field that focuses on the achievement of organizational objectives by using this information and knowledge. It is an integral part of business strategies, IT and human resource management departments. Some of the organizational objectives on which knowledge management generally focuses on are improvement in performance, competitive advantage, innovation integration and continuous improvement of the firm. This book presents the complex subject of knowledge management in the most comprehensible and easy to understand language. Such selected concepts that redefine this area have been presented herein. Coherent flow of topics, student-friendly language and extensive use of examples make this book an Invaluable ser isce of knowleage."--Back cover
Service management : operations, strategy, information technology by
Subjects:
Service industries—Management
Sustainable future : trends, strategies and development by
The book contains a selection of papers that were presented at the 3rd Conference in Managing Digital Industry, Technology and Entrepreneurship (3rd CoMDITE) with the theme: Sustainable Future: Trends, Strategies and Development. The Millennium Development Goals, continued as Sustainability Development Goals (SDGs), are effective instruments and have, in recent years, brought many positive changes in numerous countries around the world. Most notably, it has fundamentally changed our way of approaching the tangled set of challenges: States today undertake to achieve concrete development goals; transparency and accountability to citizens and the global public has become a matter of course; and cooperation between the political, economic and societal spheres is no longer questioned. However, in addition to the global pandemic situation it has challenged the business world to develop an outstanding strategy to face extreme uncertainty. Using digital technology and its advancement is believed to be one of the main keys for taking up this challenge.
The technology doesn't matter : prioritizing the people in IT business alignment by
Discover the secret to productive IT-business alignment In The Technology Doesn't Matter: Prioritizing the People in IT Business Alignment, veteran IT executive Rachel Lockett delivers an engaging and insightful discussion of how to turn around IT departments struggling to effectively collaborate with their business counterparts. In the book, you'll explore the proven and established People-Process-Technology framework and break down innovative approaches to IT-business alignment in a clear and accessible style. The author explains how to "manage up" and "manage down" to create inter- and intra-departmental synergy, as well as: How to identify the four types of business leaders, and the ways they can contribute to an effective IT business alignment Practical solutions to even the most seemingly intractable technology alignment problems Hands-on professional development guidance for IT and business leaders An essential and original resource for executives, managers, directors, founders, entrepreneurs, and other business leaders, The Technology Doesn't Matter will also appeal to tech leaders and technology service providers seeking to better communicate with non-technical professionals. It's also a practical handbook for business leaders who want to better understand, relate to, and collaborate with their IT colleagues, improve engagement and retention amongst IT employees, and align the interests of technical and non-technical professionals.
Technology ethics : a philosophical introduction and readings by
The first of its kind, this anthology in the burgeoning field of technology ethics offers students and other interested readers 32 chapters, each written in an accessible and lively manner specifically for this volume. The chapters are conveniently organized into five parts: I. Perspectives on Technology and its Value II. Technology and the Good Life III. Computer and Information Technology IV. Technology and Business V. Biotechnologies and the Ethics of Enhancement A hallmark of the volume is multidisciplinary contributions both (1) in "analytic" and "continental" philosophies and (2) across several hot-button topics of interest to students, including the ethics of autonomous vehicles, psychotherapeutic phone apps, and bio-enhancement of cognition and in sports. The volume editors, both teachers of technology ethics, have compiled a set of original and timely chapters that will advance scholarly debate and stimulate fascinating and lively classroom discussion. Downloadable eResources (available from www.routledge.com/9781032038704) provide a glossary of all relevant terms, sample classroom activities/discussion questions relevant for chapters, and links to Stanford Encyclopedia of Philosophy entries and other relevant online materials. Key Features: Examines the most pivotal ethical questions around our use of technology, equipping readers to better understand technology's promises and perils. Explores throughout a central tension raised by technological progress: maintaining social stability vs. pursuing dynamic social improvements. Provides ample coverage of the pressing issues of free speech and productive online discourse.
Information Technology Infrastructure Library Foundation
This course, students will get an introduction to the lifecycle of managing IT services to facilitate business change, transformation and growth that may be used to enhance the quality of IT service management within an organization. With an engaging case study, students will be able to learn the core disciplines of ITIL best practices.
Cyber careers : the basics of information technology and deciding on a career path by
The approach taken in this book emphasizes the basics of information technology and helps students decide whether to pursue an information technology career. Most students fail to pursue an IT career because of their limited knowledge (sometimes no knowledge) about the area. Similarly, most students pursuing a career in IT do not research the field before their pursuit. This book is purposely designed for students in this category. The book may be offered as a required text for an elective or core course to all bachelor's degree students regardless of specialization. Compared to other textbooks, this text guides students pursuing or wanting to pursue an IT degree/career. Most students often begin their study of IT without knowing the outside and inside of the area. Most of these students can change their minds to pursue a different career path after spending several semesters of studies, a waste of their time. If students are taught from the onset about what an IT career entails and what it takes to become successful, it will significantly help students and not waste their time. This book addresses the issue.
Information governance : concepts, strategies, and best practices by
The essential guide to effective IG strategy and practice Information Governance is a highly practical and deeply informative handbook for the implementation of effective Information Governance (IG) procedures and strategies. A critical facet of any mid- to large-sized company, this "super-discipline" has expanded to cover the management and output of information across the entire organization; from email, social media, and cloud computing to electronic records and documents, the IG umbrella now covers nearly every aspect of your business. As more and more everyday business is conducted electronically, the need for robust internal management and compliance grows accordingly. This book offers big-picture guidance on effective IG, with particular emphasis on document and records management best practices. Step-by-step strategy development guidance is backed by expert insight and crucial advice from a leading authority in the field. This new second edition has been updated to align with the latest practices and regulations, providing an up-to-date understanding of critical IG concepts and practices. Explore the many controls and strategies under the IG umbrella Understand why a dedicated IG function is needed in today's organizations Adopt accepted best practices that manage risk in the use of electronic documents and data Learn how IG and IT technologies are used to control, monitor, and enforce information access and security policy IG strategy must cover legal demands and external regulatory requirements as well as internal governance objectives; integrating such a broad spectrum of demands into workable policy requires a deep understanding of key concepts and technologies, as well as a clear familiarity with the most current iterations of various requirements. Information Governance distills the best of IG into a primer for effective action.
Information security handbook by
This handbook provides a comprehensive collection of knowledge for emerging multidisciplinary research areas such as cybersecurity, IoT, Blockchain, Machine Learning, Data Science, and AI. This book brings together, in one resource, information security across multiple domains. Information Security Handbook addresses the knowledge for emerging multidisciplinary research. It explores basic and high-level concepts and serves as a manual for industry while also helping beginners to understand both basic and advanced aspects in security-related issues. The handbook explores security and privacy issues through the IoT ecosystem and implications to the real world and, at the same time, explains the concepts of IoT-related technologies, trends, and future directions. University graduates and postgraduates, as well as research scholars, developers, and end-users, will find this handbook very useful.
Information security handbook : enhance your proficiency in information security program development by
Information Security Handbook is a practical guide that’ll empower you to take effective actions in securing your organization’s assets. Whether you are an experienced security professional seeking to refine your skills or someone new to the field looking to build a strong foundation, this book is designed to meet you where you are and guide you toward improving your understanding of information security. Each chapter addresses the key concepts, practical techniques, and best practices to establish a robust and effective information security program. You’ll be offered a holistic perspective on securing information, including risk management, incident response, cloud security, and supply chain considerations. This book has distilled years of experience and expertise of the author, Darren Death, into clear insights that can be applied directly to your organization’s security efforts. Whether you work in a large enterprise, a government agency, or a small business, the principles and strategies presented in this book are adaptable and scalable to suit your specific needs. By the end of this book, you’ll have all the tools and guidance needed to fortify your organization’s defenses and expand your capabilities as an information security practitioner.
Managing information technology outsourcing by
For decades, outsourcing has been a major international phenomenon in business. The areas of Technology, Information Technology and Management represent a unique case for outsourcing both in terms of benefits and potential interorganisational problems. This fully updated text has been brought up to date with this new landscape, including discussion of Robotic Process Automation, Internet of Things, cloud computing, low code and DevOps and agile. With a range of new global case studies in manufacturing, logistics, chemical industry and cloud services, this textbook offers a strong grounding in real-world industrial experience that effectively combines theory with practice. Uniquely, this book focuses on both sides of the outsourcing relationship, providing a balanced exploration of the ways in which these partnerships can be managed successfully. Accessible and cutting-edge, the third edition of Managing Information Technology Outsourcing provides an in-depth, practical perspective on this important and far-reaching challenge in information technology management. It is an ideal text for students, academics and practitioners alike.
The new normal in IT : how the global pandemic changed information technology forever by
Learn how IT leaders are adapting to the new reality of life during and after COVID-19 COVID-19 has caused fundamental shifts in attitudes around remote and office work. And in The New Normal in IT: How the Global Pandemic Changed Information Technology Forever, internationally renowned IT executive Gregory S. Smith explains how and why companies today are shedding corporate office locations and reducing office footprints. You'll learn about how companies realized the value of information technology and a distributed workforce and what that means for IT professionals going forward. The book offers insightful lessons regarding: How to best take advantage of remote collaboration and hybrid remote/office workforces How to implement updated risk mitigation strategies and disaster recovery planning and testing to shield your organization from worst case scenarios How today's CIOs and CTOs adapt their IT governance frameworks to meet new challenges, including cybersecurity risks The New Normal in IT is an indispensable resource for IT professionals, executives, graduate technology management students, and managers in any industry. It's also a must-read for anyone interested in the impact that COVID-19 had, and continues to have, on the information technology industry.
Special topics in information technology by
This open access book presents outstanding doctoral dissertations in Information Technology from the Department of Electronics, Information and Bioengineering, Politecnico di Milano, Italy. Information Technology has always been highly interdisciplinary, as many aspects have to be considered in IT systems. The doctoral studies program in IT at Politecnico di Milano emphasizes this interdisciplinary nature, which is becoming more and more important in recent technological advances, in collaborative projects, and in the education of young researchers. Accordingly, the focus of advanced research is on pursuing a rigorous approach to specific research topics starting from a broad background in various areas of Information Technology, especially Computer Science and Engineering, Electronics, Systems and Control, and Telecommunications. Each year, more than 50 PhDs graduate from the program. This book gathers the outcomes of the best theses defended in 2021-22 and selected for the IT PhD Award. Each of the authors provides a chapter summarizing his/her findings, including an introduction, description of methods, main achievements and future work on the topic. Hence, the book provides a cutting-edge overview of the latest research trends in Information Technology at Politecnico di Milano, presented in an easy-to-read format that will also appeal to non-specialists.
Special topics in information technology by
This open access book presents thirteen outstanding doctoral dissertations in Information Technology from the Department of Electronics, Information and Bioengineering, Politecnico di Milano, Italy. Information Technology has always been highly interdisciplinary, as many aspects have to be considered in IT systems. The doctoral studies program in IT at Politecnico di Milano emphasizes this interdisciplinary nature, which is becoming more and more important in recent technological advances, in collaborative projects, and in the education of young researchers. Accordingly, the focus of advanced research is on pursuing a rigorous approach to specific research topics starting from a broad background in various areas of Information Technology, especially Computer Science and Engineering, Electronics, Systems and Control, and Telecommunications. Each year, more than 50 PhDs graduate from the program. This book gathers the outcomes of the thirteen best theses defended in 2019-20 and selected for the IT PhD Award. Each of the authors provides a chapter summarizing his/her findings, including an introduction, description of methods, main achievements and future work on the topic. Hence, the book provides a cutting-edge overview of the latest research trends in Information Technology at Politecnico di Milano, presented in an easy-to-read format that will also appeal to non-specialists.-- Provided by publisher.
The technology doesn't matter : prioritizing the people in IT business alignment\ by
Discover the secret to productive IT-business alignment In The Technology Doesn't Matter: Prioritizing the People in IT Business Alignment, veteran IT executive Rachel Lockett delivers an engaging and insightful discussion of how to turn around IT departments struggling to effectively collaborate with their business counterparts. In the book, you'll explore the proven and established People-Process-Technology framework and break down innovative approaches to IT-business alignment in a clear and accessible style. The author explains how to "manage up" and "manage down" to create inter- and intra-departmental synergy, as well as: How to identify the four types of business leaders, and the ways they can contribute to an effective IT business alignment Practical solutions to even the most seemingly intractable technology alignment problems Hands-on professional development guidance for IT and business leaders An essential and original resource for executives, managers, directors, founders, entrepreneurs, and other business leaders, The Technology Doesn't Matter will also appeal to tech leaders and technology service providers seeking to better communicate with non-technical professionals. It's also a practical handbook for business leaders who want to better understand, relate to, and collaborate with their IT colleagues, improve engagement and retention amongst IT employees, and align the interests of technical and non-technical professionals.
Technology Is Not Neutral A Short Guide to Technology Ethics by
Technology Is Not Neutral: A Short Guide to Technology Ethics addresses one of today's most pressing problems: how to create and use tools and technologies to maximize benefits and minimize harms?
Technology trends for 2024 by
For decades, the tech industry hummed along on a predictable five-year disruption cycle. Microservices, cloud, Agile--each marked a turning point, but the pace felt manageable. Then came 2023. One explosive AI breakthrough, ChatGPT, changed all of that. In this exclusive new report, Mike Loukides delves deep into O'Reilly's learning platform data to unveil the hidden patterns of this shift. Forget the hype and trend reports; this data shows where real software developers are heading, the skills they're acquiring, and the technologies poised to reshape the entire landscape. And it isn't just ChatGPT making waves. It's about the AI revolution that's already begun and how you can stay ahead of the curve. Get a glimpse into the software development future that's unfolding before our eyes.
Strategic Management and Business Policy
This is an integration course for business administration majors. It provides the student with an overview of different business and corporate strategies used by companies to achieve competitive advantage in the industry it chooses to operate. It also includes analysis of corporate environments and the study of concept, theories, and other emerging frameworks used for strategic formulation and analysis.
The course takes a corporate perspective where the students will develop analytical skills and the attitude of getting business results. The student is responsible for constructing the knowledge from the information/reading materials that are presented to him/her. The student becomes active where the classroom environment plays an essential role in the realization their potential in becoming future business managers and executives.
Business in action by
"An introductory business communications college textbook that covers all aspects of business: ownership and entrepreneurship, leadership, operations, human resources, marketing, and accounting; includes vignettes and many examples. It includes exercises and applications as well"--
Entrepreneurship and small business management by
The privately owned partnerships, corporations and sole proprietorships that have less annual revenue and fewer employees than regular-sized businesses are termed as small businesses. The designing, launching and running of a new business is referred to as entrepreneurship. There are numerous types of entrepreneurships such as social entrepreneurship, intrapreneurship, knowledge entrepreneurship, creative entrepreneurship and sustainopreneurship. Social entrepreneurship refers to the use of start-up companies to fund, develop and implement solutions to environmental and social issues. Entrepreneurship and small business management also involves managing employees, reporting financial information accurately and making other business decisions. This book elucidates the concepts and innovative models around prospective developments with respect to entrepreneurship and small business management. Some of the diverse topics covered herein address the varied types of entrepreneurships that fall under this category. The byeredin this book offer the readers new insights in these fields."--Back cover.
Essentials of strategic management : the quest for competitive advantage by
Essentials of Strategic Management, 8th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content [https://www.mheducation.com.sg/].
Global strategic management by
Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.
International management : managing across borders and cultures : text and cases by
Aimed at undergraduate and graduate students majoring in international business or general management, this volume explores the dynamic global environment of business management, by exploring political, legal, technological, competitive, and cultural factors that shape corporations worldwide. For courses in international business,international management, and general management. Managementaround the world: business strategies and interpersonal skillsCompanies that operate overseas conduct business across amultitude of different cultures, languages, traditions, and a range ofeconomic, political, and technological landscapes. With this in mind,InternationalManagement: Managing Across Borders and Cultures, 10th Editionexploresthe challenges managers may face along with how they can adapt their leadershipand business' strategies and operations to thrive in these evolving globalenvironments. By examining effective strategic, interpersonal, andorganizational skills, the text prepares readers for the complicated yetfascinating discipline of international and global management
Nonprofit management all-in-one for dummies by
Learn the ins-and-outs of managing, funding, and handling the accounting for a nonprofit Nonprofits are not like other businesses. They're special. It doesn't matter if you're launching a career as part of a multi-million dollar organization or a volunteer running your local little league, you'll need special know-how to navigate the accounting practices and funding needs of a not-for-profit. Nonprofit Management All-in-One For Dummies is your guide for know-how on making a nonprofit organization operate properly. This beginner-friendly reference helps replace your shelf of nonprofit how-to books with a single reference to answer your questions on how to manage a mission-focused organization, build budgets, and raise funds while staying within the confines of the laws governing nonprofits. You'll also find advice on valuable skills like marketing that benefit your organization. Learn how to run a nonprofit organization Find funding for your organization and stay tax compliant Get a grasp on nonprofit accounting principles Market your organization and fulfill your mission This 5-books-in-1 Dummies guide is excellent for volunteers who step up to run a nonprofit that's near and dear to their hearts or would-be professional non-profit managers who need advice on how to manage and grow an organization.
Small business management : launching & growing entrepreneurial ventures by
Discover the keys to small business success with Longenecker/Petty/Palich/Hoy's SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 20E. This best-selling book provides practical concepts, entrepreneurial insights and complete resources that are valuable now and throughout your management ventures. This edition guides you through the full business cycle, from how to start and manage to growing and harvesting a business. Current coverage offers innovative tools and unforgettable examples, cases and activities to sharpen skills. You take the role of decision-maker as you apply what you've learned to current challenges in today's small businesses. Revisions address the gig economy while expanded coverage of the business plan highlights the Business Model Canvas. Updated, clear explanations of financial statements focus on the needs of small business owners. MindTap digital resources and LivePlan business plan software are also available with more tools for business success.
Strategic management : competitiveness & globalization : concepts & cases by
Examine strategic management with the market-leading book that sets the standard as today's most intellectually rich, practical analysis of strategic management. Written by prominent management scholars and award-winning instructors, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 13E incorporates cutting-edge research and new examples from more than 600 companies to reveal how firms effectively use the strategic management process. This edition combines a classic industrial organization model with a resource-based view of the firm to demonstrate how businesses establish competitive advantages and create value for stakeholders in the global marketplace. You study how firms govern themselves, the value of strategic alliances to global companies and the value firms create by melding strategic management and entrepreneurial behaviors when competing. MindTap online learning solution is also available with new real-world activities designed to help you outperform and excel as a strategic leader.
Strategic management of technological innovation by
"This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation."--Publisher's description
Strategic management of technological innovation by
Subjects:
Technological innovations—Management
New products—Management
Strategic planning
Strategic planning & policy by
Strategic planning is a management technique that helps organizations set future goals and objectives to achieve more stable and predictable growth. Strategic planning also identifies the actions required to reach these goals. With another parlance, it is a methodology by which a specific roadmap is recognized for growing a doable, coherent and strong business or organization:Strategic planning encourages, managers to take a holistic view of both the business and its environment. The importance of strategic planning is its ability to harness a series of objectives, strategies, policies and actions than can work together. Managing a company strategically means thinking and accordingly taking suitable action on multiple fronts. Due to involvement of multiple operations objectives, strategies, policies or actions may, on the surface, appear contradictory and mutually exclusive, but in reality they can work together. The process of strategic planning can be as important to an organization as the results. Strategic planning can be an especially valuable process when it includes employees in all departments and at all levels of responsibility thinking about how their activities and responsibilities fit into the larger picture, and about their potential contributions. This edition is comprised of nine chapters. Chapters are thoroughly revised and new chapters are added in this edition.
Sustainable human resource management : using HRM to achieve long-term social, environmental and business goals by
Sustainable human resource management (HRM) processes and practices are not a nice-to-have, they're a need-to-have to benefit employees, organizations, societies and the environment. Sustainability has been highlighted by the Chartered Institute of Personnel and Development (CIPD) as one of the key trends influencing the HR profession so Sustainable Human Resource Management is crucial reading for undergraduate and postgraduate HR students. It explains what sustainable HRM is, what the benefits of sustainable HRM are as well as the dangers of unsustainable HRM. It is full of examples throughout to show how sustainable HRM works in practice including how it can be used to improve candidate attraction, retention and employee engagement as well as how it can improve productivity, employer branding, company culture and drive both efficiency and business performance. There is also coverage of how sustainable HRM can be introduced and measured as well as specific guidance on sustainable HRM in different parts of the world, green HRM, responsible business, ethics and sustainable HRM as a business strategy. Sustainable Human Resource Management is written specifically for third year undergraduate and postgraduate students with pedagogical features in each chapter including learning objectives, key concept definitions, skill check boxes, workshop discussion articles, chapter summaries, study questions and key readings. Online resources include a sample course handbook and PowerPoint slides.
Strategic Management and Business Policy
This is an integration course for business administration majors. It provides the student with an overview of different business and corporate strategies used by companies to achieve competitive advantage in the industry it chooses to operate. It also includes analysis of corporate environments and the study of concept, theories, and other emerging frameworks used for strategic formulation and analysis.
The course takes a corporate perspective where the students will develop analytical skills and the attitude of getting business results. The student is responsible for constructing the knowledge from the information/reading materials that are presented to him/her. The student becomes active where the classroom environment plays an essential role in the realization their potential in becoming future business managers and executives.
Artificial intelligence and machine learning in business management : concepts, challenges, and case studies by
Artificial Intelligence and Machine Learning in Business Management The focus of this book is to introduce artificial intelligence (AI) and machine learning (ML) technologies into the context of business management. The book gives insights into the implementation and impact of AI and ML to business leaders, managers, technology developers, and implementers. With the maturing use of AI or ML in the field of business intelligence, this book examines several projects with innovative uses of AI beyond data organization and access. It follows the Predictive Modeling Toolkit for providing new insight on how to use improved AI tools in the field of business. It explores cultural heritage values and risk assessments for mitigation and conservation and discusses on-shore and off-shore technological capabilities with spatial tools for addressing marketing and retail strategies, and insurance and healthcare systems. Taking a multidisciplinary approach for using AI, this book provides a single comprehensive reference resource for undergraduate, graduate, business professionals, and related disciplines.
Business, society and government essentials: strategy and applied ethics by
Understanding the interrelationship of business, society and government is vital to working at any level in an organization of any size. This text develops strategic management skills using an applied ethics approach, primarily through a case study analysis pedagogy, to develop and implement ethical strategies in today's high-tech global community. The authors crystallize the complex array of issues that business leaders, managers, and employees face in market and nonmarket environments, from balancing stakeholder interests and dealing with government regulations to managing crises and making socially responsible and ethical decisions. Technical concepts come to life through a variety of cases and case questions, thought-provoking personal and professional applications, ethical dilemmas, and practical exercises. Furthermore, an appendix offers approaches to case analysis and includes a case analysis table that serves as a model for students and professors. Thoroughly revised and updated, the third edition includes discussions on the influence of globalization and technology, the impact of COVID-19, and greater focus on developing ethical strategies. With its thorough coverage of relevant issues and skill-building elements to stimulate critical thinking, this text will engage and prepare students to understand and confront real-world business issues by developing and implementing ethical strategies through case analysis of companies and analysis of organizational ethical dilemmas.
Business analysis for practitioners : a practice guide by
Business Analysis for Practitioners: A Practice Guide provides practical resources to tackle the project-related issues associated with requirements and business analysis-- and addresses a critical need in the industry for more guidance in this area. The practice guide begins by describing the work of business analysis. It identifies the tasks that are performed, in addition to the essential knowledge and skills needed to effectively perform business analysis on programs and projects.
The critique of management : toward a philosophy and ethics of business management by
This book reflects on the nature of business management to contribute to the development of a philosophy and ethics of management. It engages in conceptual engineering of management to delineate the phenomenon of management and, as a result, to open a new perspective on management beyond its self-evident conceptualization. After questioning the self-evident concept of management, the author develops a philosophy of management with six dimensions of the nature of management: management as participation; management as resistance and responsive action; management as constitution of meaning; management as politico-economic governance; management as non-reductive stakeholder engagement; and management as epistemic insufficient entrepreneurship. These six dimensions of management are taken as points of departure to develop an integrated concept of business ethics, an individual competence for ethical business management, and a concept of ethical codes for corporate social responsible behavior. This new conception of philosophy of management and business ethics can guide future philosophical and empirical work on the nature of management. The Critique of Management is an excellent resource for researchers, students, and professionals interested in philosophy of management, business ethics, and corporate social responsibility.
Employability and industrial mutations : between individual trajectories and organizational strategic planning by
Industrial, economic and organizational mutations are creating a transformation in employment, skills and work. Developing the employability of the workforce is one response to these challenges. However, the link between mutations and employability is not obvious: it must be constructed and implemented in order to ensure that employees are able to reach satisfying professional situations. Employability and Industrial Mutations presents a definition of employability and the associated challenges for public authorities, organizations and employees: managing unemployment, successful change and employee empowerment. It then examines several worker profiles to better understand what "being employable" means. It goes on to analyze several examples of management systems for employability at different stages of an individual's career, and finally explores the issue of developing or maintaining employability in real-life situations and contexts. This book brings together researchers and practitioners from a range of different fields in order to shed light on the complex relationship between mutations and employability.
Integrating business management processes, Volume 1: management and core processes by
Integrating Business Management Processes: Management and Core Processes (978-0-367-48549-8, 365816) Shelving Guide: Business & Management The backbone of any organisation is its management system. It must reflect the needs of the organisation and the requirements of its customers. Compliance with legal requirements and ethical environmental practices contributes towards the sustainability of the management system. Whatever the state of maturity of the management, this book, one of three, provides useful guidance to design, implement, maintain and improve its effectiveness. This volume, with its series of examples and procedures, shows how organizations can benefit from satisfying customer requirements and the requirements of ISO standards to gain entry into lucrative markets. It provides a comprehensive coverage of the key management and core processes. Topics include the impact of management systems on business performance, strategic planning, risk management, good manufacturing practices, purchasing, production and provision of services, new product planning, warehousing and logistics, sales management and several other topics. This book, along with its two companion volumes, is a practical guide for real managers, designed to help them manage their business more effectively and gain competitive advantage. Titus De Silva is a consultant in management skills development, pharmacy practice, quality management and food safety and an advisor to the newly established National Medicines Regulatory Authority (NMRA) in Sri Lanka.
Integrating business management processes, volume 2, support and assurance processes by
Integrating Business Management Processes: Volume 2: Support and Assurance Processes (978-0-367-48548-1) Shelving Guide: Business & Management The backbone of any organisation is its management system. It must reflect the needs of the organisation and the requirements of its customers. Compliance with legal requirements and ethical environmental practices contributes towards the sustainability of the management system. Whatever the state of maturity of the management, this book, one of three, provides useful guidance to design, implement, maintain and improve its effectiveness. This volume provides a comprehensive coverage of the key support and assurance processes. Topics include document control, communication, marketing, information systems and technology, human resource management, training and development, customer relations management, financial management and measurement and analysis to name a few. This book, with its series of examples and procedures, shows how organisations can benefit from satisfying customer requirement and the requirements of ISO standards to gain entry into lucrative markets. Titus De Silva is a consultant in management skills development, pharmacy practice, quality management and food safety and an advisor to the newly established National Medicines Regulatory Authority (NMRA) in Sri Lanka.
Management and visualisation : seeing beyond the strategic by
"As organisations of all sizes become increasingly digitalised a core management challenge remains unresolved. The ability to successfully and sustainably connect the stated vision of an organisation with its strategic plans and, in turn, with the reported reality of day-to-day operations is largely an elusive ambition despite the many stated advantages provided by contemporary technologies. In this book, the case is made for visual management as a method of communications, planning, learning, and reporting that connects the organisation in a single, meaningful and seamless way. Throughout this book, visual management is theorised around the position that all forms of management documentation are an artefact of human construction, and of the organisation itself, that reflect learned patterns of activity. The book places visual management as a more intuitive and seamless method of coordinating, learning and communicating across an organisation than more traditional formats of presenting management documents. Consciously assembling the artefacts of an organisation in order to manage it introduces a layer of criticality that encourages reflection and consistency that is often absent from current management practice. The benefits that a visual approach brings to organisational management is an increasing necessity as machine learning, robotics and process automation removes traditional roles from organisations and necessitates new views on how individuals now fit into a data-informed business. The book contributes to the academic debate regarding resource-based and knowledge-based views of the organisation by advocating a different more holistic viewpoint and will thus appeal to academics and researchers in this area. It would also benefit students across business disciplines, whilst the practical models and tools offered will benefit directors and managers looking to implement their own visual organisational language"-- Provided by publisher.
Management system for strategic innovation : building dynamic capabilities view of the firm by
Strategic innovation dynamically brings about strategic positioning through new products, services and business models, and is a dynamic view of strategy that enables a corporation to maintain its competitive advantage and establish sustainable growth. For these reasons, corporations have to be innovators that can reinforce their existing positions through incremental innovation, while at the same time constantly renewing or destroying existing business through radical innovation. This book presents a holistic theoretical model, The Strategic Innovation System, as a system of capabilities for companies to achieve strategic innovation. As a subsystem of the Strategic Innovation System, this book presents the concept of the "Capabilities Building Map", which has characteristics of four different capabilities that correspond to the elements of speed of changes and uncertainty in the environment faced by companies. It explores how companies can change and even evolve their capabilities to achieve strategic innovation, using the latest findings of the systems-view, the process-view, and dynamic capabilities-view. The author evaluates management systems that achieve sustainable strategic innovation by utilizing knowledge assets inside and outside of organizations, including those of leaders, rather than simply relying on leaders with strong will. This book will primarily appeal to academics, researchers, and graduate students interested in innovation and technology management, digital transformation as well as strategic management and strategy planning and a broader business audience.
Small business management : a road map for survival during crisis by
This book gives us a holistic description of all paragons involved in small business operations during crisis years and suggests the necessary steps that need to be taken to help them overcome their problems.The author clearly demonstrates the crisis implications to small businesses by using personal research and real-life examples in addition to a big bibliography from renowned academics. The book contains useful and practical information for small business owners, entrepreneurs from all industries, business students, academics and strategists, business coaches and can be used as a road map during turbulent periods for small business in all industries. The author covers the topic from different approaches, while he tries to have a bird's-eye view of contemporary trends and new approaches. Several concepts like risk management, blue ocean strategy, and turnaround management have been discussed by the author in order to create a crystal clear understanding of why there is no such thing as dead end for small businesses even under the worst possible situations and how they can achieve their sustainable development and grow. This book was inspired by the significant problems that small and medium enterprises faced during the last huge global financial crisis.
Strategic risk management : a research overview by
Organizations face challenges in adapting their current business and operational activities to dynamic contexts. Successful companies share a common characteristic of dealing with the emergent risks and threats in responses that generate viable solutions. Strategic risk management (SRM) is a multidisciplinary and rather fractured field of study, which creates significant challenges for research. This short-form book provides an expert overview of the topic, providing insight into the theory and practice. Essential reading for strategic management researchers, the authors frame the fundamental principles, emerging challenges and responses for the future, which will also provide valuable insights for adjacent business disciplines and beyond.
This course will provide you with an overview of the human resource management functions. You will learn the strategic importance and relationship of human resource management with the other functional areas of an organization and develop a general understanding of human resource planning, staffing, training and development, compensation administration, performance management, and labor-management relations.
Armstrong's handbook of human resource management practice : a guide to the theory and practice of people management by
Armstrong's Handbook of Human Resource Management Practice is the definitive resource for HRM students and professionals, helping readers understand and implement HR to align with business needs.This book provides detailed coverage of all areas essential to the HR function such as employment law, employee relations, learning and development, performance management and reward management. It also covers the HR skills needed to ensure professional success, including leadership, managing conflict, interviewing and using statistics. It is illustrated throughout in full colour and has a range of pedagogical features to consolidate learning such as source review boxes, key learning points and case studies from international organizations such as IBM, HSBC and Johnson and Johnson. This fully updated 16th edition includes new chapters on managing remote workers and developments in digital human resource management practices. There are also updates to reflect the changes throughout the HR function, such as performance leadership, 'smart' reward and employee wellbeing.Armstrong's Handbook of Human Resource Management Practice is suited to both professionals and students of undergraduate and postgraduate degrees. It is also aligned with the Chartered Institute of Personnel and Development (CIPD) profession map so can be used by those studying the Associate Level 5 and Advanced Level 7 qualifications. Online supporting resources include comprehensive handbooks for lecturers and students, lecture slides, all figures and tables, toolkits, and a literature review, glossary and bibliography.
Business and professional communication : putting people first by
"A rapidly evolving global workplace requires students to develop a variety of professional skills to succeed. Professional success often rests on the ability to listen, engender trust, adapt to cultural differences, and consider the perspectives of others. To highlight these skills in professional settings, Kory Floyd and Peter Cardon adopt a people first approach that prioritizes quality workplace relationships. Using dozens of authentic examples from the business world, 'Business and Professional Communication : Putting People First' emphasizes how students can communicate in person and in virtual settings to develop meaningful, rich, and productive professional relationships in a technology-saturated world. Occurring in every chapter, the 'People First' feature presents students with realistic scenarios that are sensitive, discomforting, or tricky to manage. It then teaches students how to navigate those situations effectively. Students are given concrete skills for preserving relationships with others as they encounter these difficult moments and conversations. Throughout each chapter, students encounter opportunities to engage in skill building, self-assessment, and critical thinking."--adapted from A People First Approach, page x.
The busy leader's handbook : how to lead people and places that thrive by
A comprehensive book of "need-to-know" insights for busy leaders Being a great leader means getting the fundamentals right. It also means consistently doing the "little things" that make a positive difference in the lives of employees, customers, and other stakeholders. The Busy Leader's Handbook: How to Lead People and Places That Thrive is a practical, easy-to-use book filled with gentle reminders of what we should be doing every day--especially when work is at its most intense. The Handbook is packed with proven best practices, tools, tips, and tactics for engaging employees, revitalizing cultures, delighting customers, and building high-performance companies. Short, succinct, and accessible, each chapter is "stand-alone," offering helpful advice for meeting common business challenges. Plus, the strategies, approaches, and tactics are designed to be put into action immediately. Best-selling author, businessman, visionary, and entrepreneur Quint Studer draws on his 30-plus years of experience in helping organizations of all sizes and leaders at every level reach peak performance. Comprehensive in scope, his book overflows with insights and practical advice to help you make smart leadership decisions. For example: Why putting the right foundational structures in place early on creates clarity and heads off problems that cause businesses to struggle and fail The importance of followership: why being a good leader requires that you first be a good follower Why we tend to run from self-disruption and a sense of being unsettled (and how to learn to embrace them instead) Why leaders should seek consent, not consensus How to engage employees and create a positive workplace culture How to help employees find meaning and purpose in their work How to conduct difficult conversations and resolve conflicts--and why having these skills (or not) can make or break you as a leader Advice for attracting and hiring the best talent, retaining them over time, and dealing with the low performers who drive them away Why mentoring is so powerful and how to encourage it inside your company Tips and tactics for seeing the world through your customer's eyes How to reduce customer anxiety (and encourage them to buy) with the right words at the right times for the right reasons The Busy Leader's Handbook functions as a desk reference and pocket guide for anyone in a leadership position. It's also a great training tool for onboarding new leaders. Whether you work for a start-up, a small or mid-size business, or a large corporation, this book will change how you think, inspire you to do your job better--and help your organization thrive.
Management by
Management: A Practical Introduction 9e empowers students to develop the management skills necessary in everyday life through the practical and relevant application of theory. Developed to help students read and learn management with a purpose, it takes a student-centered approach. The revision introduces a new strategic career readiness theme throughout to address employers’ concerns about students graduating without being career ready. It continues to engage students through current examples, imaginative writing, and resources that work. Their unique Teaching Resource Manual offers numerous suggestions for creating a discussion-oriented, experiential classroom [https://www.booklinksonline.com/].
A New approach to cross-cultural people management : people are people by
When managing cross-culturally in a polarized world, recognizing similarities between people and establishing common ground can be key to success. This book argues that despite differences in language, political systems, income levels, and other factors, people are people. There is no doubt that cultural differences should be understood and appreciated, not only because this is the right thing to do in a multicultural world, but because failure to understand these differences when doing business can result in costly mistakes. But when managing people, what matters most is showing respect and interest - because what motivates (and de-motivates) is the same regardless of cultural background. This book explains and illustrates eight themes in which people are very similar across cultures, including trust, fairness, integrity, and, though often overlooked in an organizational context, the reasons why people work. Business leaders, human resource professionals, organizational consultants, and students in these fields will appreciate this fresh perspective on people management, and the mini-cases and interviews with senior executives provide inspiring real-world examples.
A new approach to cross-cultural people management : people are people by
When managing cross-culturally in a polarized world, recognizing similarities between people and establishing common ground can be key to success. This book argues that despite differences in language, political systems, income levels, and other factors, people are people. There is no doubt that cultural differences should be understood and appreciated, not only because this is the right thing to do in a multicultural world, but because failure to understand these differences when doing business can result in costly mistakes. But when managing people, what matters most is showing respect and interest - because what motivates (and de-motivates) is the same regardless of cultural background. This book explains and illustrates eight themes in which people are very similar across cultures, including trust, fairness, integrity, and, though often overlooked in an organizational context, the reasons why people work. Business leaders, human resource professionals, organizational consultants, and students in these fields will appreciate this fresh perspective on people management, and the mini-cases and interviews with senior executives provide inspiring real-world examples.
Organizational behavior : managing people and organizations by
Learn how to think and act like a successful manager with the powerful insights, latest concepts and reader-friendly approach found in Griffin/Phillips' ORGANIZATIONAL BEHAVIOR: MANAGING PEOPLE AND ORGANIZATIONS, 14E. This edition equips you with the skills and practical understanding to meet today's management challenges. You examine the fundamentals of employee behavior with balanced coverage of classic management ideas and the most recent organizational behavior developments and contemporary trends. Updated learning features and examples from well-known organizations complement numerous cases and current content that focuses on pressing issues and practical solutions. You also identify personal strengths and explore areas where you need further development with self-assessment activities and end-of-chapter activities designed to improve your skills. MindTap digital resources are also available to further your personal success as you learn to effectively lead others.
Personal development for smart people : a complete guide to growth and success by
SUBJECTS:
Personnel management
Success
Management
Rethinking sustainability in facilities and workplace management by
"This book discusses sustainability within the facility management industry, based on the realisation that most facility management businesses and departments actually find it hard to truly integrate sustainability into their strategies, tactics and day-to-day operations in a coherent way"-- Provided by publisher.
The Technology doesn't matter : prioritizing the people in IT business alignment by
Discover the secret to productive IT-business alignment In The Technology Doesn't Matter: Prioritizing the People in IT Business Alignment, veteran IT executive Rachel Lockett delivers an engaging and insightful discussion of how to turn around IT departments struggling to effectively collaborate with their business counterparts. In the book, you'll explore the proven and established People-Process-Technology framework and break down innovative approaches to IT-business alignment in a clear and accessible style. The author explains how to "manage up" and "manage down" to create inter- and intra-departmental synergy, as well as: How to identify the four types of business leaders, and the ways they can contribute to an effective IT business alignment Practical solutions to even the most seemingly intractable technology alignment problems Hands-on professional development guidance for IT and business leaders An essential and original resource for executives, managers, directors, founders, entrepreneurs, and other business leaders, The Technology Doesn't Matter will also appeal to tech leaders and technology service providers seeking to better communicate with non-technical professionals. It's also a practical handbook for business leaders who want to better understand, relate to, and collaborate with their IT colleagues, improve engagement and retention amongst IT employees, and align the interests of technical and non-technical professionals.
This course will provide you with an overview of the human resource management functions. You will learn the strategic importance and relationship of human resource management with the other functional areas of an organization and develop a general understanding of human resource planning, staffing, training and development, compensation administration, performance management, and labor-management relations.
The Busy Leader's Handbook by
A comprehensive book of "need-to-know" insights for busy leaders Being a great leader means getting the fundamentals right. It also means consistently doing the "little things" that make a positive difference in the lives of employees, customers, and other stakeholders. The Busy Leader's Handbook: How to Lead People and Places That Thrive is a practical, easy-to-use book filled with gentle reminders of what we should be doing every day--especially when work is at its most intense. The Handbook is packed with proven best practices, tools, tips, and tactics for engaging employees, revitalizing cultures, delighting customers, and building high-performance companies. Short, succinct, and accessible, each chapter is "stand-alone," offering helpful advice for meeting common business challenges. Plus, the strategies, approaches, and tactics are designed to be put into action immediately. Best-selling author, businessman, visionary, and entrepreneur Quint Studer draws on his 30-plus years of experience in helping organizations of all sizes and leaders at every level reach peak performance. Comprehensive in scope, his book overflows with insights and practical advice to help you make smart leadership decisions. For example: Why putting the right foundational structures in place early on creates clarity and heads off problems that cause businesses to struggle and fail The importance of followership: why being a good leader requires that you first be a good follower Why we tend to run from self-disruption and a sense of being unsettled (and how to learn to embrace them instead) Why leaders should seek consent, not consensus How to engage employees and create a positive workplace culture How to help employees find meaning and purpose in their work How to conduct difficult conversations and resolve conflicts--and why having these skills (or not) can make or break you as a leader Advice for attracting and hiring the best talent, retaining them over time, and dealing with the low performers who drive them away Why mentoring is so powerful and how to encourage it inside your company Tips and tactics for seeing the world through your customer's eyes How to reduce customer anxiety (and encourage them to buy) with the right words at the right times for the right reasons The Busy Leader's Handbook functions as a desk reference and pocket guide for anyone in a leadership position. It's also a great training tool for onboarding new leaders. Whether you work for a start-up, a small or mid-size business, or a large corporation, this book will change how you think, inspire you to do your job better--and help your organization thrive.
Diversity: a key idea for business and society by
Diversity: A Key Idea for Business and Society introduces an idea that proliferates business and society, having been incorporated into mainstream theory and practice. Beyond this multidisciplinary setting, how diversity is defined, framed, managed and regulated is also exposed to considerable social, economic, political and ideological interpretation and manipulation. This volume explores definitions of diversity, its various manifestations and interdisciplinary influences that shape how diversity is researched. The text turns to workforce diversity as a particular case of diversity and explores antecedents, correlates and consequences of workforce diversity. The author considers power, inequality and intersectionality to illuminate the subject from the key manifestations, including class, gender, ethnicity, sexuality and disability. With insights from an array of fields from economics, through management to biology, the author also highlights the various cases against diversity alongside analysis of how to navigate the diversity jungle in practice. This concise, authoritative book will be essential reading for students, researchers and reflective practitioners interested in workforce diversity as well as unique supplementary reading across the social sciences.
A Handbook of management theories and models for office environments and services by
Although workplace design and management are gaining more and more attention from modern organizations, workplace research is still very fragmented and spread across multiple disciplines in academia. There are several books on the market related to workplaces, facility management (FM), and corporate real estate management (CREM) disciplines, but few open up a theoretical and practical discussion across multiple theories from different disciplines. Therefore, workplace researchers are not aware of all the angles from which workplace management and effects of workplace design on employees has been or could be studied. A lot of knowledge is lost between disciplines, and sadly, many insights do not reach workplace managers in practice. Therefore, this new book series is started by associate professor Rianne Appel-Meulenbroek (Eindhoven University of Technology, the Netherlands) and postdoc researcher Vitalija Danivska (Aalto University, Finland) as editors, published by Routledge. It is titled 'Transdisciplinary Workplace Research and Management' because it bundles important research insights from different disciplinary fields and shows its relevance for both academic workplace research and workplace management in practice. The books will address the complexity of the transdisciplinary angle necessary to solve ongoing workplace-related issues in practice, such as knowledge worker productivity, office use, and more strategic management. In addition, the editors work towards further collaboration and integration of the necessary disciplines for further development of the workplace field in research and in practice. This book series is relevant for workplace experts both in academia and industry. This second book in the series focuses on the role of workplace management in the organization and the tasks that workplace management needs to consider. The 18 theories that are presented in this book and applied to workplace research discuss management aspects from the organization's perspective or dive deeper into issues related to people and/or building management. They all emphasize that workplace management is a complex matter that requires more strategic attention in order to add value for various stakeholders. The final chapter of the book describes a first step towards integrating the presented theories into an interdisciplinary framework for developing a grand workplace management theory.
A handbook of theories on designing alignment between people and the office environment by
Although workplace design and management are gaining more and more attention from modern organizations, workplace research is still very fragmented and spread across multiple disciplines in academia. There are several books on the market related to workplaces, facility management (FM), and corporate real estate management (CREM) disciplines, but few open up a theoretical and practical discussion across multiple theories from different fields of studies. Therefore, workplace researchers are not aware of all the angles from which workplace management and effects of workplace design on employees has been or could be studied. A lot of knowledge is lost between disciplines, and sadly, many insights do not reach workplace managers in practice. Therefore, this new book series is started by associate professor Rianne Appel-Meulenbroek (Eindhoven University of Technology, the Netherlands) and postdoc researcher Vitalija Danivska (Aalto University, Finland) as editors, published by Routledge. It is titled 'Transdisciplinary Workplace Research and Management' because it bundles important research insights from different disciplinary fields and shows its relevance for both academic workplace research and workplace management in practice. The books will address the complexity of the transdisciplinary angle necessary to solve ongoing workplace-related issues in practice, such as knowledge worker productivity, office use, and more strategic workplace management. In addition, the editors work towards further collaboration and integration of the necessary disciplines for further development of the workplace field in research and in practice. This book series is relevant for workplace experts both in academia and industry. This first book in the series focuses on the employee as a user of the work environment. The 21 theories discussed and applied to workplace design in this book address people's ability to do their job and thrive in relation to the office workplace. Some focus more on explaining why people behave the way they do (the psychosocial environment), while others take the physical and/or digital workplace quality as a starting point to explain employee outcomes such as health, satisfaction, and performance. They all explain different aspects for achieving employee-workplace alignment (EWA) and thereby ensuring employee thriving. The final chapter describes a first step towards integrating these theories into an overall interdisciplinary framework for eventually developing a grand EWA theory. The Open Access version of this book, available at http://www.taylorfrancis.com/books/e/9781003128830, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
The hard and soft sides of change management : tools for managing process and people by
Change isn't going anywhere. Learn how to manage it. We live in a wild world of volatility, unpredictability, chaos, and ambiguity, with change seemingly as the only constant. Change can be difficult. It often induces resistance, panic, and fatigue. And, as you may expect or have experienced first-hand, many organizations aren't handling change all that well, with many efforts resulting in failure. What you may not realize, however, is that some workplace change initiatives are stunning successes, rolling out smoothly and more easily embraced. Why do some change initiatives fail while others succeed? How can organizations and employees handle change better? In The Hard and Soft Sides of Change Management, Kathryn Zukof offers practices and approaches to help you and your organization roll out, receive, and manage change effectively. Namely, Zukoff shows that you need to manage the process (or the "hard") side and the people (or the "soft") side of change and find the sweet spot between the two. She demonstrates that when you integrate both sides, you and your organization can make change less of a hit-or-miss affair. Successful change management means deploying sound project management techniques that increase the odds of achieving the outcomes of your change initiative. It also means helping employees understand the need and vision for change, so they feel less threatened by it and become excited and energized by what's ahead. To deliver best results, you need to: Define the change and how to get there--with project charters and plans. Involve the right people in the right ways--from dedicated change teams to affected stakeholders. Build support, understanding, and awareness--with communication, training, and resistance management plans. Assess progress and adjust along the way--through action reviews and steps to tackle thorny issues. Capturing the inherently messy nature of workplace change--from technology implementations, mergers and acquisitions, and business transformations to office relocations and more--this book offers tangible insights to help you and your organization tackle change challenges. Follow the book's tools and practices to lessen the messy and objectionable parts of change and actively give your change initiatives the best chance for positive outcomes.
Management mastery and practice series : everything you ever wanted to know about managing people but were afraid to ask by
Management Mastery and Practice Series is suited to a range of managers. You might be a newly promoted manager or about to step into a greater managerial role with increased responsibilities. Or perhaps you have been in a management position for some years' time but have had no formal management training, or you are an executive leader but have simply forgotten some of the basics of leading and managing yourself and others. Whichever length of time you have been managing, this series is to help you deal with people management including cultural diversity issues, systemic issues within the organization in which you work, and to develop effective communication and coaching skills, the ability to manage conflict, difficult situations, company politics and career development.The authors look at how to motivate staff and teams, understand motivation and demotivation, manage stress, build better performance with effective communications and well-run meetings, build great teams, and prepare leaders for the future. Each book includes theory, research, case studies, practical exercises, and tips on how to handle challenges - avoiding the pitfalls that can cause managers to fail. Your effectiveness as a leader-manager depends on what support you can expect from your staff, direct reports, and team members. This series will help you to build your skills and competence, developing your own unique signature as a leader and a manager.Being a leader-manager requires both skills of management and leadership. Everything you ever wanted to know about managing people but were afraid to ask covers essential aspects of both. Identifying and solving your most challenging people problems quickly and motivating your people to perform at their highest potential. Understanding when to lead and when to manage, taking a deeper dive into self-awareness and self-management, delegating to develop your team, broadening your range of communication skills in order to inspire and motivate people and managing difficult people and situations. However, the most important competence that is essential for stepping into being a leader-manager is that of self-awareness, conscious observation and understanding yourself at a deeper level to lead and manage people. It is critically important that you understand and know how your teams 'experience' you - because this is the path towards identifying what change is needed in terms of your own assumptions about yourself and others, and understanding your own thinking, feeling and behaviour at a deeper level. In this book there are clear guidelines, cases studies, practical exercises, and self-assessments to move you into greater competence as a leader-manager.
People management : highlighting futures by
Managing people is the chief task of human resources officers in businesses and industries worldwide. It is a difficult and demanding task, especially in this era of highly dynamic and constantly changing business environments. In addition, the COVID-19 pandemic led to major and perhaps irreversible changes in how people work and how businesses operate. This book provides a comprehensive overview of what it means to manage people in the modern world. It includes sixteen chapters organized into three sections: “People Management in a VUCA World”, “A Bright Future for People Management”, and “People Management for People Happiness”. Chapters address such topics as dealing with staff turnover, human resource development strategies during and post-crisis, diversity management, the relationship between career development and value proposition, the happy-productive worker thesis (HPWT), and much more.
The performance management playbook : 15 must-have conversations to motivate and manage your people by
"The Performance Management Playbook takes the stress out of managing people. This practical book covers the must-have conversations from daily feedback to annual pay reviews; from dealing with poor performance to setting challenging expectations. With 15 conversation guides to improve your confidence in managing performance, numerous activities to make you and your team less stressed, happier and more productive, as well as toolkits to help you improve performance now, no matter what appraisal process your organisation has in place, this book makes it easy to dip in and develop great performance conversations specific to the challenges you face. Learn from 25 real world examples: from global and local organisations; from 100 employees to over a million; from sectors as varied as financial services, transport, technology, central and local government, TV production, mining,healthcare and construction. The Performance Management Playbook will help you move from anxiety-ridden one-off appraisals to more rewarding regular and meaningful conversations about performance." -- provided by publisher.
The Technology doesn't matter : prioritizing the people in IT business alignment by
Discover the secret to productive IT-business alignment In The Technology Doesn't Matter: Prioritizing the People in IT Business Alignment, veteran IT executive Rachel Lockett delivers an engaging and insightful discussion of how to turn around IT departments struggling to effectively collaborate with their business counterparts. In the book, you'll explore the proven and established People-Process-Technology framework and break down innovative approaches to IT-business alignment in a clear and accessible style. The author explains how to "manage up" and "manage down" to create inter- and intra-departmental synergy, as well as: How to identify the four types of business leaders, and the ways they can contribute to an effective IT business alignment Practical solutions to even the most seemingly intractable technology alignment problems Hands-on professional development guidance for IT and business leaders An essential and original resource for executives, managers, directors, founders, entrepreneurs, and other business leaders, The Technology Doesn't Matter will also appeal to tech leaders and technology service providers seeking to better communicate with non-technical professionals. It's also a practical handbook for business leaders who want to better understand, relate to, and collaborate with their IT colleagues, improve engagement and retention amongst IT employees, and align the interests of technical and non-technical professionals.
Transforming project management : an essential paradigm for turning your strategic planning into action by
"Turn your strategic-planning dreams into business reality with these project management and leadership best practices Executing on strategic planning is one of the biggest challenges leaders today. For example, Harvard Business Review reports that IT project failure costs businesses $3 trillion dollars annually. Stop Strategic Planning into the Abyss provides business leaders the key to addressing this issue head on. Stop Strategic Planning into the Abyss takes you beyond envisioning a great strategy and into the realm of implementing it-with skill, care, and expertise. Strategy-execution guru Duane Petersen reveals his unique and proven approach for tying strategic planning directly to project management. He explains how to break down a strategic plan into key objectives and project portfolios to make sense of all the project "parts," then successfully lead the execution of the plan. You'll learn how to evaluate where you are versus where you want to be, develop plans to move your vision forward, translate strategic plans into action plans with tangible efforts, budgets, and schedules, and guide and inspire the individuals and teams tasked with implementing their plans"-- Provided by publisher
This course provides analytical and practical skills to manage, develop and improve the effectiveness of project through hands-on team and project management. The student will act as a Project Manager for an undergraduate design team and develop a broad knowledge of operational management; an in depth knowledge of project management tools and techniques; personal and interpersonal communication skills, as well as teambuilding and presentation skills; all of which are essential for a Project Manager in today’s high-tech electrical and information technology engineering world.
Managing project risks by
A comprehensive overview of project risk management, providing guidance on implementing and improving project risk management systems in organizations This book provides a comprehensive overview of project risk management. Besides offering an easy-to-follow, yet systematic approach to project risk management, it also introduces topics which have an important bearing on how risks are managed but which are generally not found in other books, including risk knowledge management, cultural risk-shaping, project complexity, political risks, and strategic risk management. Many new concepts about risk management are introduced. Diagrams and tables, together with project examples and case studies, illustrate the authors' precepts and ideas. Each chapter in Managing Project Risks begins with an introduction to its topic and ends with a summary. The book starts by providing an understanding and overview of risk and continues with coverage of projects and project stakeholders. Ensuing chapters look at project risk management processes, contexts and risk drivers, identification, assessment and evaluation, response and treatment options, and risk monitoring and control. One chapter focuses entirely on risk knowledge management. Others explore the cultural shaping of risk, political risk in projects, computer applications, and more. The book finishes by examining the current state and potential future of project risk management. In essence, this book: Effectively communicates a conceptual and philosophical understanding of risk Establishes the nature of projects and the stakeholders involved in them Presents a systematic and logically progressive approach to the processes of project risk management Demonstrates how to recognize the drivers of project risks and the factors which shape them Emphasizes the importance of capturing and exploiting project risk knowledge Provides guidance about implementing and building (or improving) project risk management systems in organizations Managing Project Risks will benefit practitioners and students of project management across a wide range of industries and professions.
Projects, government, and public policy by
Many governments have effectively organized public project implementation systems in their jurisdictions. At the same time, many other countries remain at a less advanced level of public project management. Globally, there is a need for project management knowledge to be transferred between governments. However, no systematic review of these practices has been developed to date. Projects, Government, and Public Policy was written to fulfill this need and presents a review of project management practices in countries with developed project-based capabilities. This book uses its own rigorous model to present this review systematically. This book's practical purpose is to give a structured overview of government-level project management practices. This knowledge can be used in the work of governments to improve the management of public projects and the implementation of public policies. Many professionals working in public institutions understand project management concepts differently than project management professionals. Therefore, this book begins with a chapter that describes the differences between the conceptual basis of public administration and project management. The body of this book has five parts. Part I is mainly intended for those involved in government and public administration who want to acquire or increase knowledge about project management. Part II provides an overview of the basic concepts from the theory of public administration, public policies, and development management. Part III describes what makes public projects unique and the success factors specific to projects of this sector. Knowledge about effective government project management practices is covered in Part IV. The concluding Part V begins with a general overview of the maturity model concept. Its main part covers the description of a maturity model showing ways to systematically improve the implementation of public projects. This book is written for governments and government administrators, including the most influential decision-makers, who craft policies to guide a country's development as well as how to implement projects. This book is also intended for supporters and enthusiasts of project management in government and public administration by providing them with a description of the solutions used by project management in public administration. This book is intended, too, for all project management practitioners working for public projects: project managers, team members, sponsors, and middle-level executives of project-delivering private companies. By knowing public administration concepts, they can manage their projects better and use a common language with their clients.
Business meeting & event planning by
Hold productive meetings and events with help from Dummies It's a whole new world out there. With so many companies, big and small, electing to move to virtual or hybrid operating models, meetings have arguably become more important than ever as the primary way teams communicate day-to-day. But how do you maximize engagement when a screen sits between you and your coworkers? In Business Meeting & Event Planning For Dummies, expert author Susan Friedmann shares her tips and insider tricks for navigating virtual and hybrid gatherings without missing a beat. Armed with top-notch guidance and insider tips from Dummies, you'll be able to streamline meetings to maximize efficiency and save money - on or offline. Create effective and exciting business events and presentations Keep on time and on budget, maintain group engagement, and use social media to your advantage Discover best practices, proven tips, and technical advice If you're a professional who wants to make the most of business meetings, this is the Dummies guide for you. It's also a valuable resource for anyone who needs to plan a large-scale event (seminar, convention, etc.).
Lean Six Sigma for Dummies by
Become a process improvement star with Lean Six Sigma! Thinking Lean? Not in terms of weight loss, but operational efficiency? Then you can get into the Lean mindset with Lean Six Sigma For Dummies. A popular process improvement strategy used in many corporations, Lean Six Sigma exemplifies eliminating waste and optimizing flow at an operational level. With the strategies outlined in this book, you'll have your projects, team, and maybe even your organization running at peak efficiency. Written by two experts that have been teaching Lean Six Sigma for over 20 years, Lean Six Sigma For Dummies explains the jargon surrounding this organizational practice, outlines the key principles of both Lean thinking and the Six Sigma process, and breaks it all down into easy-to-follow steps. Use Lean Six Sigma to develop a culture of continuous improvement Complete repetitive tasks through robotic process automation Assess how well your company and employees adapt to Lean Six Sigma Discover tips on how to implement Lean Six Sigma every day Find best practices to sustain ongoing improvements With handy checklists and helpful advice, Lean Six Sigma For Dummies shows you how to implement Lean Six Sigma in any industry, within any size organization. Pick up your copy to successfully lean into the Lean Six Sigma mindset yourself.
Project and programme management by
This book covers the principles, tools, and techniques of managing projects and programs effectively. It provides practical guidance for planning, executing, and controlling projects and programs, including risk management, stakeholder engagement, and quality assurance. The book also explores the importance of leadership and communication skills for successful project and program management. This book is a valuable resource for an experienced project manager or a novice, improving the skills and achieving project success [https://www.betterread.com].
This course provides analytical and practical skills to manage, develop and improve the effectiveness of project through hands-on team and project management. The student will act as a Project Manager for an undergraduate design team and develop a broad knowledge of operational management; an in depth knowledge of project management tools and techniques; personal and interpersonal communication skills, as well as teambuilding and presentation skills; all of which are essential for a Project Manager in today’s high-tech electrical and information technology engineering world.
Business meeting & event planning by
Hold productive meetings and events with help from Dummies It's a whole new world out there. With so many companies, big and small, electing to move to virtual or hybrid operating models, meetings have arguably become more important than ever as the primary way teams communicate day-to-day. But how do you maximize engagement when a screen sits between you and your coworkers? In Business Meeting & Event Planning For Dummies, expert author Susan Friedmann shares her tips and insider tricks for navigating virtual and hybrid gatherings without missing a beat. Armed with top-notch guidance and insider tips from Dummies, you'll be able to streamline meetings to maximize efficiency and save money - on or offline. Create effective and exciting business events and presentations Keep on time and on budget, maintain group engagement, and use social media to your advantage Discover best practices, proven tips, and technical advice If you're a professional who wants to make the most of business meetings, this is the Dummies guide for you. It's also a valuable resource for anyone who needs to plan a large-scale event (seminar, convention, etc.).
Core concepts of project management by
This book addresses project management in the context of general project management. An introductory chapter discusses project features in general. Part I of the book focuses attention on the important human element in project management. Part II discusses two processes involved in the initial project definition stage, as well as covering estimation. Part III involves planning and project risk and implementation. A feature of the book is an effort to tie content to that of the Project Management Body of Knowledge (PMBOK). Each chapter includes reference to how each chapter relates to the PMBOK structure, and relationship to the 2020 PMP Exam Outline.
The everyday project manager a primer for learning the principles of successful project management by
The best organizations, and even the best departments within organizations, have a roadmap: a clear vision of where they would like to be and the means by which they will get there. This roadmap drives the everyday activity of the company as well as any change it makes both internally and externally. And it is what drives projects. In fact, it is arguable that success in business is almost wholly reliant on an ability to implement change effectively - whether it is a computer system that gives you the edge on your competitor, bringing a new product to market, adopting new ways of working, or completely redefining the approach your company takes. Success and survival in business relies on change and the way that business implements change is through projects. Therefore, if you work in the world of business, sooner or later the chances are that you will be involved in a project, as a stakeholder, advisor, sponsor or possibly running it - as the project manager. In The Everyday Project Manager, author and project management expert Jeremy Nicholls shares the key attributes and skills of successful project management and describes the practical skills that will enhance project delivery regardless of your level of experience. The skills and concepts detailed in this book can be easily understood and implemented. They are "everyday" (that is, commonplace) skills, but they are skills and the concepts that the best project managers use every day. Each chapter details the concepts, practices, and tools that readers will use to build their proficiency in every phase of delivering a project efficiently and effectively.
Hybrid project management by
Hybrid Project Management A how-to guide for leaders of hybrid projects that covers technical and leadership principles across the project delivery spectrum. Hybrid Project Management offers practical guidance for combining waterfall and adaptive (Agile) project management approaches. This helpful guide includes advice on when to use each approach and how various methods can be combined and customized to meet the needs of projects and stakeholders. A sample case study demonstrates how to apply the concepts described throughout the text. An exciting new title from bestselling author Cyndi Snyder Dionisio on a top trending topic in the field, sample topics covered in Hybrid Project Management include: Variables to consider when choosing a development approach Project roles such as sponsors, product owners, project managers, scrum masters, and the project team Launching a hybrid project (vision statements and charters) and structuring the project (development approach, delivery cadence, lifecycle, and roadmap) Project scope requirements, backlogs, and user stories Hybrid scheduling that combines Gantt charts and release plans Leadership in a hybrid project, covering servant leadership, bias, critical thinking, emotional intelligence, motivation, and developing high‐performing teams Managing risk on hybrid projects including estimating reserve and using a risk-adjusted backlog Identifying metrics and reports for predictive and adaptive project work, such as burn charts, variance analysis, forecasts, and cumulative flow diagrams With over fifty percent of projects today being managed using a hybrid approach, Hybrid Project Management serves as an important guide to hybrid project management methods for project management professionals and academia. It is an invaluable resource for understanding the approach and effectively implementing it for better outcomes.
Lean six sigma for dummies by
Become a process improvement star with Lean Six Sigma! Thinking Lean? Not in terms of weight loss, but operational efficiency? Then you can get into the Lean mindset with Lean Six Sigma For Dummies. A popular process improvement strategy used in many corporations, Lean Six Sigma exemplifies eliminating waste and optimizing flow at an operational level. With the strategies outlined in this book, you'll have your projects, team, and maybe even your organization running at peak efficiency. Written by two experts that have been teaching Lean Six Sigma for over 20 years, Lean Six Sigma For Dummies explains the jargon surrounding this organizational practice, outlines the key principles of both Lean thinking and the Six Sigma process, and breaks it all down into easy-to-follow steps. Use Lean Six Sigma to develop a culture of continuous improvement Complete repetitive tasks through robotic process automation Assess how well your company and employees adapt to Lean Six Sigma Discover tips on how to implement Lean Six Sigma every day Find best practices to sustain ongoing improvements With handy checklists and helpful advice, Lean Six Sigma For Dummies shows you how to implement Lean Six Sigma in any industry, within any size organization. Pick up your copy to successfully lean into the Lean Six Sigma mindset yourself.
Practice standard for project estimating by
Project estimating plays a vital role in project management. Typically completed in the initial planning stages, accurate project estimation can be a difficult task. Organizations and project managers should use these initial estimates to baseline the project schedule and cost, then refine these estimates as the project develops. Accurate estimation and refinement of the estimates leads to better and earlier decision making, thus maximizing value.Developed within the framework of A Guide to the Project Management Body of Knowledge (PMBOK Guide) - Sixth Edition and other PMI standards, the Practice Standard for Project Estimating - Second Edition focuses on providing models for the project management profession in both plan-driven and change-driven adaptive (agile) life cycles. This practice standard describes the aspects of project estimating that are recognized as good practice on most projects most of the time and that are widely recognized and consistently applied.PMI practice standards describe processes, activities, constraints, inputs, and outputs for specific discipline subject areas and are targeted to all practitioners within projectized organizations, not just project managers.
Project management absolute beginner's guide by
Succeed as a project manager, even if you've never run a project before! This book is the fastest way to master every project management task, from upfront budgeting and scheduling through execution, managing teams through closing projects, and learning from experience. Updated with more insights from the front lines, including agile approaches, dealing with security and privacy priorities, and leading remote/virtual teams, along with the latest on Microsoft Project and PMI standards and certifications and a special bonus chapter on preparing for the new PMP certification. This book will show you exactly how to get the job done, one incredibly clear and easy step at a time. Project management has never, ever been this simple! This is today's best beginner's guide to modern project management--simple, practical instructions for succeeding with every task you'll need to perform! * Master the key skills and qualities every project manager needs * Learn how to lead projects, not just "manage" them * Avoid 15 most common mistakes new project managers make * Learn from troubled, successful, and "recovered" projects * Apply agile, hybrid, and traditional project management approaches * Learn the differences between a project manager, Scrum master, and product owner * Learn how DevOps and DevSecOps impact the project manager * Set the stage for success by effectively defining your project * Build a usable project plan and an accurate work breakdown structure (WBS) * Create budgets and schedules that help you manage risk * Use powerful control and reporting techniques, including earned value management * Smoothly manage project changes, issues, risks, deliverables, and quality * Manage project communications and stakeholder expectations * Organize and lead high-performance project teams * Manage cross-functional, cross-cultural, and virtual projects * Get started with agile and "critical chain" project management * Gain key insights that will accelerate your learning curve * Learn how to respond to real-life situations, not just what they teach you in school
Project management for dummies by
Improve your project management skills and accomplish more in no time at all In these days when projects seem to be bigger and more challenging than ever before, you need to make sure tasks stay on track, meet the budget, and keep everyone in the loop. Enter Project Management For Dummies. This friendly guide starts with the basics of project management and walks you through the different aspects of leading a project to a successful finish. After you've navigated your way through a couple of projects, you'll have the confidence to tackle even bigger (and more important) projects! In addition to explaining how to manage projects in a remote work environment, the book offers advice on identifying the right delivery approach, using social media in project management, and deploying agile project management. You'll also discover: What's new in project management tools and platforms so you can choose the best application for your team How to perfect your project management business document with an emphasis on strategy and business knowledge Details on the shift from process-based approaches to more holistic, principle-based strategies focused on project outcomes Examples of how to turn the strategies into smooth-flowing processes Best practices and suggestions for dealing with difficult or unexpected situations If you're planning to enroll in a project management course or take the Project Management Professionals Certification exam, Project Management For Dummies is the go-to resource to help you prepare. And if you simply want to improve your outcomes, this handy reference will have you and your team completing project goals like ninjas!
Quantitative tools of project management by
This book addresses the use of quantitative tools to support general project management. Part I of the book deals with critical path modeling. Part II discusses risk modeling tools to include Program Evaluation and Review Technique (PERT), critical chain modeling, and agile/scrum approaches. Project control through earned value analysis is also covered. Part III is a Microsoft Project orientation. A feature of the book is an effort to tie content to that of the Project Management Body of Knowledge (PMBOK). Each chapter includes reference to how each chapter relates to the PMBOK structure and its relationship to the 2020 Project Management Professional (PMP) Exam Outline.
Solving for project risk management : understanding the critical role of uncertainty in project management by
"From a top risk analyst on major NASA and DoD projects-the concepts, information, and approaches you need to dramatically reduce financial risk on any project, in any industry Even when a quantitative approach to risk management is taken, the process is fraught with obstacles, including a lack of understanding of uncertainty and ignorance of actual risk levels, peoples' inherent biases that cause them to underestimate risk, and disconnection of staff and teams involved in the process. Ideal for project managers, business analysts, and senior decision makers in both the public and private sectors, Solving for Project Risk Management explains why standard cost and schedule management practices are sub-par and offers practical guidance on how to fix them. With heavy emphasis on risk management and understanding the role of uncertainty, this comprehensive guide provides everything readers need to ensure project success by conducting risk management the right way. Whatever the size or complexity of a project, the failure to manage it with diligence and know-how can-and often does-lead to devastating consequences for an organization. Chapters include: The Enduring Problem of Cost and Schedule Growth The Quantitative Cost and Schedule Risk Imperative Incorporating Realism in Risk Analysis Considering the Right Tail in Risk Management The Need for Portfolio Management Smart lays out common problems and explains how to solve them for positive outcomes, including how to use uncertainty to make better decisions, and employs narrative and personal experience to illustrate key concepts. Whatever the size or complexity of a project, the failure to manage its inherent risk with diligence and know-how can-and often does-lead to devastating consequences for an organization. Solving for Project Risk Management delivers everything you need to ensure your projects run smoothly and deliver the expected value to your organization"-- Provided by publisher.
This course will develop your understanding and appreciation of quality fundamentals and its significance in management decision making, creating and sustaining an effective organization. It focuses on the management system, which is concerned with planning the organizational systems for performance excellence, focusing on customers’ needs, accomplishing goals through the actions of people and work processes, managing information to support good decisions, and leading and sustaining performance excellence efforts. It also includes basic technical issues, tools, and techniques that underpin Six Sigma, process improvements, product design, and process control.
Continuous improvement strategies : how to manage, motivate, and retain staff by
During this era of continuous improvement, healthcare organizations need to be staffed by engaged, motivated, and hard-working frontline employees. As these clinical and non-clinical personnel handle most of the important tasks in any organization and are often the people who directly interact with patients and customers, it's the job of managers to oversee and motivate their staff members. Using Lean management strategies, this easy-to-read book for leaders and managers provides useful, insightful, and innovative information to help managers engage, motivate, and retain their employees during any Lean or other continuous improvement initiative.
Fundamentals of TQM by
Subjects:
Total quality management
The Intersection of Change Management and Lean Six Sigma : the basics for black belts and change agents by
"Randy has crafted an invaluable book, no matter where you are in the journey of organizational change management. A must-have guide you will refer to again and again." - Marshall Goldsmith, author of the #1 New York Times bestseller, Triggers. "Randy Kesterson recognizes that much of the energy that organizations put into Lean and Six Sigma improvements is wasted when the results are not applied effectively due to the organization's resistance to change." - Ellen Domb, Ph.D. PQR, one of the world's top 50 quality experts at QualityGurus.com "Finally, a book that recognizes that most organizations are on the left side of the FAT-LEAN continuum. Far too many organizations think they are Lean/Six Sigma mature only to realize that they aren't even close." - Gerhard Plenert, Ph.D., serves as Director of Executive Education, Shingo Institute, Home of the Shingo Prize The Intersection of Change Management and Lean Six Sigma: The Basics for Black Belts and Change Agents is for Lean and Six Sigma professionals working inside organizations with low Lean maturity and significant resistance to change. Written by a business executive and certified Lean Six Sigma black belt, this book: Provides sound, innovative practices for those interested in successfully navigating organizational change. Focuses on culture change and mindsets, not just tools and applications. Stresses effective communication ensuring that various stakeholders understand the reasons for the change, the benefits, and the details. Illustrates how the benefits of Lean and Six Sigma initiatives can benefit the change management process. This book pinpoints and examines the intersection of change management and Lean Six Sigma. It features interviews with change management practitioners (executives, project managers, and black belts) and provides pertinent case studies detailing successful and failed changes.
Lean six sigma for dummies by
Become a process improvement star with Lean Six Sigma! Thinking Lean? Not in terms of weight loss, but operational efficiency? Then you can get into the Lean mindset with Lean Six Sigma For Dummies. A popular process improvement strategy used in many corporations, Lean Six Sigma exemplifies eliminating waste and optimizing flow at an operational level. With the strategies outlined in this book, you'll have your projects, team, and maybe even your organization running at peak efficiency. Written by two experts that have been teaching Lean Six Sigma for over 20 years, Lean Six Sigma For Dummies explains the jargon surrounding this organizational practice, outlines the key principles of both Lean thinking and the Six Sigma process, and breaks it all down into easy-to-follow steps. Use Lean Six Sigma to develop a culture of continuous improvement Complete repetitive tasks through robotic process automation Assess how well your company and employees adapt to Lean Six Sigma Discover tips on how to implement Lean Six Sigma every day Find best practices to sustain ongoing improvements With handy checklists and helpful advice, Lean Six Sigma For Dummies shows you how to implement Lean Six Sigma in any industry, within any size organization. Pick up your copy to successfully lean into the Lean Six Sigma mindset yourself.
Operations and supply chain management : the core by
The Fifth Edition of Operations and Supply Chain Management: The Core focuses on the important core concepts in the dynamic field of operations. Just as lava flows from the core of the earth, operations and supply chain management is the core of business. Material must flow through supply chain processes to create cash output and input. This new edition has an increased focus on supply chain analytics involving the analysis of data to better solve business problems [https://www.mheducation.com/highered/product/operations-supply-chain-management-core-jacobs-chase/M9781260238884.html].
Quality management : reconsidered for the digital economy by
Quality Management: Reconsidered for the Digital Economy continues to provide a one-stop-shop for anyone studying the theory and practice of quality management. Exploring the essentials of management theory and the work of the 'quality gurus' who have formed the foundation of current practice, this new edition builds upon the previous editions' unique critical perspective of quality. Key management practices are considered and extended, including lean thinking, systems methodologies, business process reengineering, organisational learning and intelligent organisations and service quality management. This edition plays particularly close attention throughout to the impact of the 4th Industrial Revolution on quality management, revisiting the meaning of 'quality' in an automated and data-driven world. Throughout, case studies have been rewritten including new examples from emerging economies, and practical tools incorporated to enhance learning and application. Replete with examples, vignettes and diagrams, this comprehensive textbook is ideal for those new to the field of quality management and for students on advanced undergraduate and postgraduate courses in Operations Management. Online resources include chapter-by-chapter PowerPoint slides and a test bank of questions.
Routines for results : a quick-reference guidebook of end-to-end solutions to solidify your small business by
Whether you're a small or mid-size organization, managing operations can be challenging. This book provides greater insight into the methods, techniques, and tools that can be used against a well-proven organizational improvement framework. This book offers readers an opportunity to understand how to manage their businesses via the Baldrige framework, defines methods that they can use to improve operations, and ensures that those methods are appropriate and aligned to meet their needs. The tools in this book are proven and practical, but innovative methods developed by internal teams are even better.
Theory, practice and techniques in total quality management by 
Transforming organizations : one process at a time by
This book offers leaders an approach to systemically affect change and create cultures of excellence where staff work together to change the way they view their work. Based on well-known quality concepts, readers will discover the essential concepts and actions that have the power to transform every system.
True Kaizen : management's role in improving work climate and culture by
What does it take to manage an organization to success? No matter what industry you are in, an organization is primarily a group of people. This book focuses on that ever-important human element. In the rush to get 'lean', many organizations focus solely on tools for increasing productivity, but where do these tools come from? In this book, Collin McLoughlin and Toshihiko Miura look back on their decades of international consulting experience to examine how organizations around the world have transformed on a cultural level by respecting the people who work within them and leveraging their creativity to solve problems. As our workforce becomes more knowledgeable, skillful, and more perceptive of their needs and wants as employees, the ability to reach the true potential of an organization becomes more and more difficult. Managers must look at each individual element of an equation like this in order to fully understand how to achieve an answer. They must begin to answer more focused questions, such as: 1. How productive is the existing work climate and culture? 2. How do employees, as individuals, navigate the existing work climate? (How do they deal with day-today issues with each other?) 3. Where and how are individuals and their work processes assessed? 4. What obstacles do employees face every day, and are they empowered to fix these obstacles? 5. What role does leadership play at each level of the organization? (Looking at the organization in layers of management.) To address these challenges, this book focuses on three main aspects of leadership and management: 1. Addressing and Improving the Perspective of Management -- The ideas presented in this book are not limited to a certain industry or field of work, but can be applied in any setting because they speak to a universal human element. 2. Exploring and Improving Work Climate -- Organizations are social entities, operating within their own controlled environment. This book will explore the factors that contribute to, and encourage, a positive work climate. 3. Observing and Eliminating Wasteful Work Processes -- Observing wasteful activities and work processes requires a refined perspective. The case studies presented illustrate the How and Why to help refine expertise. This will also lead to the joy and benefits
This course will develop your understanding and appreciation of quality fundamentals and its significance in management decision making, creating and sustaining an effective organization. It focuses on the management system, which is concerned with planning the organizational systems for performance excellence, focusing on customers’ needs, accomplishing goals through the actions of people and work processes, managing information to support good decisions, and leading and sustaining performance excellence efforts. It also includes basic technical issues, tools, and techniques that underpin Six Sigma, process improvements, product design, and process control.
Critical systems thinking and the management of complexity : responsible leadership for a complex world by
From the winner of the INCOSE Pioneer Award 2022 The world has become increasingly networked and unpredictable. Decision makers at all levels are required to manage the consequences of complexity every day. They must deal with problems that arise unexpectedly, generate uncertainty, are characterised by interconnectivity, and spread across traditional boundaries. Simple solutions to complex problems are usually inadequate and risk exacerbating the original issues. Leaders of international bodies such as the UN, OECD, UNESCO and WHO -- and of major business, public sector, charitable, and professional organizations -- have all declared that systems thinking is an essential leadership skill for managing the complexity of the economic, social and environmental issues that confront decision makers. Systems thinking must be implemented more generally, and on a wider scale, to address these issues. An evaluation of different systems methodologies suggests that they concentrate on different aspects of complexity. To be in the best position to deal with complexity, decision makers must understand the strengths and weaknesses of the various approaches and learn how to employ them in combination. This is called critical systems thinking. Making use of over 25 case studies, the book offers an account of the development of systems thinking and of major efforts to apply the approach in real-world interventions. Further, it encourages the widespread use of critical systems practice as a means of ensuring responsible leadership in a complex world. The INCOSE Pioneer Award is presented to someone who, by their achievements in the engineering of systems, has contributed uniquely to major products or outcomes enhancing society or meeting its needs. The criteria may apply to a single outstanding outcome or a lifetime of significant achievements in effecting successful systems. Comments on a previous version of the book: Russ Ackoff: 'the book is the best overview of the field I have seen' JP van Gigch: 'Jackson does a masterful job. The book is lucid ...well written and eminently readable' Professional Manager (Journal of the Chartered Management Institute): 'Provides an excellent guide and introduction to systems thinking for students of management'
Hoshin Kanri : policy deployment for successful TQM by
For Florida Power and Light, Hewlett-Packard, and Texas Instruments, policy deployment has created a critical bridge between corporate goals and their company-wide deployment. Hoshin Kanri offers top and middle managers a guide to customizing a policy deployment program especially suited to their company. This book is a compilation of examples of policy deployment and demonstrates how company vision is converted into individual responsibility. It contains practical guidelines, 150 charts and diagrams, and five case studies that illustrate the procedures of Hoshin Kanri. The six steps to advanced process planning are reviewed and include: a five-year vision; one-year plan; deployment to departments; execution; monthly audit; and annual audit. The practice of Hoshin Kanri will enable you to: Align all departmental and individual project goals to corporate goals and eliminate duplication of effort. Communicate to every employee his or her role in achieving the company vision. Closely monitor performance using carefully devised measures of progress. Learn how Hoshin Kanri can increase your company's responsiveness to social, economic, and technical changes through flexible strategic management. (Originally published by the Japanese Standards Association)
Implementing an integrated management system (ims) : the strategic approach by
Understand how to implement an IMS (integrated management system) and how it can benefit your organisation An IMS incorporates all of an organisation's processes and systems so that they are working under - and towards - one set of policies and objectives. Your strategic guide to implementing an IMS - get the help and guidance you need!
Innovation and co-creation process in service enterprises : implications for process management and service development by
This ebook explores Innovation and Co-creation Process in Service Enterprises - Implications for Process Management and Service Development
Lean six sigma for dummies by
Become a process improvement star with Lean Six Sigma! Thinking Lean? Not in terms of weight loss, but operational efficiency? Then you can get into the Lean mindset with Lean Six Sigma For Dummies. A popular process improvement strategy used in many corporations, Lean Six Sigma exemplifies eliminating waste and optimizing flow at an operational level. With the strategies outlined in this book, you'll have your projects, team, and maybe even your organization running at peak efficiency. Written by two experts that have been teaching Lean Six Sigma for over 20 years, Lean Six Sigma For Dummies explains the jargon surrounding this organizational practice, outlines the key principles of both Lean thinking and the Six Sigma process, and breaks it all down into easy-to-follow steps. Use Lean Six Sigma to develop a culture of continuous improvement Complete repetitive tasks through robotic process automation Assess how well your company and employees adapt to Lean Six Sigma Discover tips on how to implement Lean Six Sigma every day Find best practices to sustain ongoing improvements With handy checklists and helpful advice, Lean Six Sigma For Dummies shows you how to implement Lean Six Sigma in any industry, within any size organization. Pick up your copy to successfully lean into the Lean Six Sigma mindset yourself.
Purpose-driven organizations : management ideas for a better world by
"Today, it is impossible to generate trust, reputation or stakeholder commitment without an authentic and coherent purpose. This book illustrates the strategic importance of creating purpose, and underlines how the future of business lies at the intersection of generating profit and creating societal value."--Jaume Giró, Chairman of Corporate Excellence - Centre for Reputation Leadership and CEO, "la Caixa" Banking Foundation "Purpose-driven Organizations is the most comprehensive discussion of purpose available. If you are looking for the cutting edge of academic research, this is your go-to resource." --Claudine Gartenberg, Assistant Professor at Wharton, University of Pennsylvania, USA "This book is the work of one of the pioneers in advocating a deep sense of mission in businesses: the result of over 20 years of consulting with companies across countries and industries, and academic study that has been tirelessly researched" --Alberto Ribera, Senior Lecturer and Director of Executive Coaching, IESE Business School, Spain A higher purpose is not simply about profit. Symbolising the motivations of our actions and efforts, it reflects something much more aspirational and contributes to our global society. This open access book offers novel solutions to ensure employees support a wider organizational meaning whilst guaranteeing that the company benefits from the employees individual sense of purpose. Advocating a shift from previous models and theories, this book contributes to debate and offers insight for both scholars and practitioners. The chapters bring together academic rigour and practical models to help readers distinguish between the fads and influential strategies. Exploring the development of purpose at each level of business, from strategy and leadership to communication, this book avoids theoretical jargon and provides new approaches to building sustainable purpose-driven organizations.
Quality management and accounting in service industries : a new model of quality cost calculation by
The process of globalisation in world markets, and the growing number of enterprises competing with one another in terms of the products and services they offer, naturally leads to the improved efficiency of management systems. Efficiency is required in order for these entities to maintain competitiveness. To assess the efficiency of their management systems, enterprises use quality cost calculation. This book fills the research gap concerned with the scientific study of the quality cost calculation, with regard to service companies. It offers the authors' concept of using the cost of quality calculation as a tool for assessing the efficiency of the management systems of service companies. The book consists of six chapters that present both a theoretical and an empirical part. In the theoretical part, the following issues are discussed: quality costs; the evolution of quality cost calculation; quality cost calculation models and their applications to date; and the specific way in which service companies operate. The practical part presents the authors' model of quality cost calculation along with the adopted assumptions and cost structure, as well as the research methodology and verification of the use of the developed model in a selected service company. The research gives credence to the role and importance of this tool in economic practice. The book will be desired reading by both theoreticians and practitioners of quality management and accounting. It is also a valuable resource for master's and doctoral students wishing to broaden their knowledge of quality costs and their calculation in the fields of economics and management. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Sustainable human resource management by
The concept of sustainability is important for companies both in the case of SMEs and worldwide multinational companies. Some key factors to help a company achieve its sustainability objectives are based on human resource management. Sustainable human resource management is a typical cross-functional task that becomes increasingly important at the strategic level of a company. Industry 4.0 technologies, Internet of Things, and competitive demands, as signs of globalization, have led to significant changes across the organizational structures and human resource strategies of companies. The increasing importance of sophisticated human resource strategies in the life of companies and the intention to find optimal design and operation strategies for sustainable human resource management were a motivation for launching this book. This book offers a selection of papers which explain the impact of smart human resource management on economy. Authors from 14 countries published working examples and case studies resulting from their research in this field. The aim of this book is to help students at the level of BSc, MSc, and PhD level, as well as managers and researchers, to understand and appreciate the concept, design, and implementation of sustainable human resource management solutions.
Sustaining high performance in business: systems, resources, and stakeholders by
Many books and articles have been written about how firms can achieve and sustain high performance. They typically focus on a particular aspect of the firm such as its culture, resources, leadership, ability to learn, or management practices. However, often the very firms that are used as examples are no longer high performing even a few years later. In contrast, this book asserts that it is the efficiency and effectiveness of a firm's entire value creating system that determines its performance over the long term. Systems theory is used as an integrative mechanism to combine the best ideas from economics, the resource-based perspective, and stakeholder theory. Based on this theoretical foundation, tools are provided for conducting in-depth, detailed analyses of each part of a firm's value creation system and its contribution to the total stakeholder value created by the firm. This information leads to the development of strategies, including specific initiatives for overcoming weaknesses in the system and for creating new value for stakeholders, based on the reasoning that firms exist to create value for their stakeholders - customers, employees, shareholders, suppliers, and the communities in which they operate.
A systematic guide to leadership selection using total quality management techniques by
"This book identifies the application gap and presents a methodology based on Total Quality Management (TQM) to support the guidance of a process to select leadership (at any level of the organization). A modification to the House of Quality and a product of the Massachusetts Institute of Technology is presented and discussed as the core of a leader selection process. Two case studies are used to reinforce the concepts and applications. Finally, the book introduces some experiments for leadership development using virtual worlds and ends with a note for the future using the metaverse and digital twins for leadership"-- Provided by publisher.
Total quality management in education by
This is a completely revised new edition of a very successful text first published in 2001. The author combines extensive literature review with his own experience as institution builder, and his experiments on quality management to develop a practical guide for quality improvement for the education-institutional leaders.
The rapid growth of social media has given the mass consumers a powerful tool to create knowledge and propagate opinions. At the same time, social media has created an unprecedented opportunity for companies to engage real-time interactions with consumers. Social media analysis is fundamental to success, many businesses are still failing to take advantage, using only native tools and analyzing each of their channels in isolation, thereby missing out on discovering key data points and social media insights. Tracking, monitoring and analyzing of metrics and data trends, a good analytics solution also allows you to overview your social media performance, seeing where strategic opportunities exist, and where threats need to be nullified with adjustments to strategy.
Alternative and activist new media by
Over the last four decades, new modes of communication have redefined people's engagement with media: media audiences are now also makers, influencers, followers, gamers, trolls, and data subjects. This turbulent social and technological context has created new opportunities for expression and activism around the world. In this fully revised second edition, Leah Lievrouw considers the shift toward algorithmic media for political and cultural activism online - where data capture and big data analytics are not just tools for managing and moving people or information, but are themselves sites of creativity, connection, and contention. The book examines a range of events and developments: anti-facial recognition projects; open-source intelligence in citizen journalism; and new apps based on encryption and DIY local networks that support movements such as Occupy and Black Lives Matter. Alternative and Activist New Media charts the theoretical roots of contemporary internet-driven movements and provides a framework for understanding the changing face of protest in the age of algorithmic media. ​This timely new edition will be a useful addition to any course on digital activism and new media and society.​
Language, media and society by
An ideal introduction to the analysis of language as a central element of everyday interactions and media, helping students reflect critically on the ways individuals and the creators of media use language to reflect and construct social identities Why do we encounter different types of language in different places, from different people, and in different types of media? What assumptions do we make about each other when we interact, and what assumptions do media creators make about us when they design the media we see and hear? When does the language used in society and by media lead to social change and when does it serve to reinforce existing power structures and class divisions? In Language, Media and Society, students learn how to notice the features of the language used in the interactions they have and the media they encounter everyday and to understand the relationships between language, media, and the wider world around them. Assuming no prior knowledge of sociolinguistic analysis, this student-friendly textbook is a perfect introduction to the intersections between language and its social contexts. Written in a student-friendly, conversational tone, Language, Media and Society first answers some fundamental questions about what we mean when we talk about language, about media, and about society in the contexts of applied linguistics. The book then addresses the many different ways that language and media construct and reflect aspects of identity such as age, gender, sexuality, class, and disability. Students will find useful examples throughout from the types of interactions they have every day and from the media they encounter every day and will be invited to begin their own investigations into the functions of language in everyday life and in media of all types. This valuable textbook: Is suitable for use in courses on language and media, sociolinguistics, applied linguistics, communications, media studies, and sociology Encourages students to reflect upon the language that is used in everyday life and in the media they see and hear and to consider how this language influences and is influenced by society Features in-chapter tasks, end-of-chapter review questions, guided reflections, and resources for students and instructors Employs an engaging, conversational tone and makes underlying theory accessible Language, Media and Society is an ideal introductory textbook for undergraduate courses on sociolinguistics, language and media, sociology and communication, and media studies.
Marketing communications by
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications. The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features. New to this edition: · New chapters on Digital Marketing and Analytics and Social Media Marketing · Strong focus on marketing communications analytics · Update of examples, case studies and references Online resources for both instructors and students complement the book. These include PowerPoint slides, an Instructors' manual, MCQ's with answers for instructors, a glossary, flashcards, links to relevant websites and videos. Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.
Marketing analytics : a machine learning approach by
With businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more. This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.
Media solidarities : emotions, power and justice in the digital age by
What does it mean when images of refugees' plight are shared on social media? Or when we respond to emotive NGO fundraising campaigns, or are heartened by do-good reality TV shows? Do these narratives offer incentives for genuine social change or only momentary feelings of individual satisfaction? Drawing on social theory, political economy and cultural studies, Media Solidarities explores the way in which media can both enable and obstruct meaningful bonds of solidarity and positive social change. Written in a highly approachable style, it ties theory to contemporary world events and media discourses through a series of examples and case studies. The book offers an analytical toolkit to critically understand media narratives of representation, participation and production and to challenge our perceptions of our selves and society. It will be fascinating reading for students in media and communications, politics, sociology, human geography and cultural studies.
Social media data mining and analytics by
Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses. Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Wikipedia, Stack Exchange, LiveJournal, movie reviews, and other rich data sources. In it, you will learn: The four key characteristics of online services-users, social networks, actions, and content The full data discovery lifecycle-data extraction, storage, analysis, and visualization How to work with code and extract data to create solutions How to use Big Data to make accurate customer predictions How to personalize the social media experience using machine learning Using the techniques the authors detail will provide organizations the competitive advantage they need to harness the rich data available from social media platforms.
Social media marketing : a strategic approach by
Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today's digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization���s overall integrated marketing communication approach.
The rapid growth of social media has given the mass consumers a powerful tool to create knowledge and propagate opinions. At the same time, social media has created an unprecedented opportunity for companies to engage real-time interactions with consumers. Social media analysis is fundamental to success, many businesses are still failing to take advantage, using only native tools and analyzing each of their channels in isolation, thereby missing out on discovering key data points and social media insights. Tracking, monitoring and analyzing of metrics and data trends, a good analytics solution also allows you to overview your social media performance, seeing where strategic opportunities exist, and where threats need to be nullified with adjustments to strategy.
Digital Analytics mit Google Analytics und Co. by
Digital Analytics bezeichnet die Sammlung, Analyse und Auswertung von Nutzungsdaten aller digitalen Kanäle. Das Ziel ist, diese Informationen zum besseren Verständnis der Besucher sowie zur Optimierung sämtlicher unternehmenseigenen digitalen Kanäle zu nutzen. Anhand von Analytics finden Sie heraus, wo sich Schwachstellen befinden und wie Sie Ihre Business-Ziele wie Branding, Leadgenerierung oder Verkauf besser erreichen. Marco Hassler gibt Ihnen sowohl eine schrittweise Einführung als auch einen umfassenden Einblick in die Tiefe der digitalen Datensammlung und Analytics-Metriken. Mit diesem Buch finden Sie z.B. heraus, welche Traffic-Quelle die wertvollsten Besucher bringt oder wie Sie mittels Analytics-Daten die Persona-Bildung unterstützen können. Auf diese Weise werden Sie Ihre Besucher sowie deren Verhalten und Motivation besser kennenlernen. Darüber hinaus schlägt das Buch auch die Brücke zu angrenzenden Themenbereichen wie User Experience, Customer Journey, Online Branding, Social Media, Digital Marketing und Suchmaschinenoptimierung. Sämtliche Ausführungen sind anhand vieler Illustrationen aus Google Analytics 4 (GA4) einfach nachvollziehbar, lassen sich jedoch gleichwohl für andere Analytics-Systeme wie Adobe Analytics oder Matomo anwenden.
Future of analytics by
As enterprise adoption of AI and machine learning software becomes more commonplace, what does your company need to know to invest wisely in these technologies? In this detailed report, authors Rafael Coss, Dan Darnell, and Patrick Hall provide valuable information to help managers and practitioners make sound decisions for your organization in this commercial landscape. Analytics adoption has driven a wave of digital transformation across industries, but many projects face significant drawbacks. Through the course of this report, you'll examine two of these issues: how the lack of involvement and access by domain experts and end users causes projects to lose focus and why predictive models often end up as services rather than part of new or existing applications. The entire report covers a breadth of topics that include: The converging world of analytics: an up-to-date overview of the AI, ML, and analytics software ecosystem Modern AI applications: anatomy, key components, and detailed examples of the most promising use cases Adoption challenges for next-gen analytics: including organizational, infrastructure, modeling, governance, operational, and social issues Case studies: real-world perspectives from users of modern AI and ML software.
Mining social media : finding stories in Internet data by
Did fake Twitter accounts help sway a presidential election? What can Facebook and Reddit archives tell us about human behavior? In Mining Social Media, senior BuzzFeed reporter Lam Thuy Vo shows you how to use Python and key data analysis tools to find the stories buried in social media. Whether you're a professional journalist, an academic researcher, or a citizen investigator, you'll learn how to use technical tools to collect and analyze data from social media sources to build compelling, data-driven stories. Learn how to: " rite Python scripts and use APIs to gather data from the social web " ownload data archives and dig through them for insights " nspect HTML downloaded from websites for useful content " ormat, aggregate, sort, and filter your collected data using Google Sheets " reate data visualizations to illustrate your discoveries " erform advanced data analysis using Python, Jupyter Notebooks, and the pandas library " pply what you've learned to research topics on your own Social media is filled with thousands of hidden stories just waiting to be told. Learn to use the data-sleuthing tools that professionals use to write your own data-driven stories
Social media analytics in predicting consumer behavior by
Information is very important for businesses. Businesses that use information correctly are successful while those that don't, decline. Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers. With the data obtained from social media platforms, businesses can devise marketing strategies. It provides a better understanding consumer behavior. As consumers are at the center of all business activities, it is unrealistic to succeed without understanding consumption patterns. Social media analytics is useful, especially for marketers. Marketers can evaluate the data to make strategic marketing plans. Social media analytics and consumer behavior are two important issues that need to be addressed together. The book differs in that it handles social media analytics from a different perspective. It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book. The book will be useful to the students, businesses, and marketers in many aspects.
Social media analytics strategy : using data to optimize business performance by
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don't go into the everyday details and also don't touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You'll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing.
Social media communication : concepts, practices, data, law and ethics by
"This updated fourth edition presents a wide-scale, interdisciplinary guide to social media communication. Examining platforms like Facebook, Instagram, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, public relations, advertising, and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Updates to the fourth edition include expanded discussion of disinformation, the impact of artificial intelligence (AI), natural language chatbots, virtual and augmented reality technologies, and the COVID-19 infodemic. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated online teaching guide, ideal for instructors, too"-- Provided by publisher.
Social media data mining and analytics by
Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses. Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Wikipedia, Stack Exchange, LiveJournal, movie reviews, and other rich data sources. In it, you will learn: The four key characteristics of online services-users, social networks, actions, and content The full data discovery lifecycle-data extraction, storage, analysis, and visualization How to work with code and extract data to create solutions How to use Big Data to make accurate customer predictions How to personalize the social media experience using machine learning Using the techniques the authors detail will provide organizations the competitive advantage they need to harness the rich data available from social media platforms.
Social media for small business : marketing strategies for business owners by
Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book's principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
Social Entrepreneurship, Responsibility & Sustainability
This course on social entrepreneurship, corporate social responsibility, and sustainability will introduce you to many problems and issues whereby companies could expand their focus to include the impact of their activities on diverse stakeholders. You deepen your understanding of this service-learning course in connecting business goals with societal expectations and responsibilities. It will also include the value of social entrepreneurship and sustainability as the way to prepare you for the society in the future. Issues related to environment, health, poverty, sustainable development, globalization, and other issues in the present situation.
Business ethics and corporate governance by
Subjects:
Business ethics
Corporate governance
Social responsibility of business
Business ethics and social responsibility by
Subjects:
Business ethics
Social responsibility of business
Digital marketing all-in-one by
Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on how to manage your customers' experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you'll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.
Managing global business through inclusive approach by
SUBJECTS:
Social responsibility of business
Social entrepreneurship
International business enterprises—Management
Organizational change, leadership and ethics : leading organizations towards sustainability by
Subjects:
Organizational change—Moral and ethical aspects
Leadership—Moral and ethical aspects
Social responsibility of business
Business ethics
Shaping entrepreneurship research : made, as well as found by
Shaping Entrepreneurship Research: Made, as Well as Foundis a collection of readings designed to support entrepreneurship research. Focused on a worldview in which the future is open-ended and shapeable through human action - i.e. "made", this collection reframes entrepreneurship as a science of the artificial rather than as a natural or social science. It posits an open-ended universe for the making of human artifacts even if large swathes of nature and society are not within the control of the people making them. The book explores the notion of "made" through 25 foundational readings - classics from the history of ideas. Organized into five sections, each classic is individually introduced by the editors in one of five chapters written to explain its relevance and significance for a "made" view of entrepreneurship. Readers will benefit from exposure to these classic ideas and ongoing research in a variety of areas that fall somewhat outside the line-of-sight of traditional entrepreneurship research. Both individually and collectively, the readings suggest opportunities to ask new questions and develop new ways of framing entrepreneurship research that carry the discussion beyond worlds found to worlds made as well as found. The book is crafted to be valuable to three groups of scholars: young scholars with limited or no access to research infrastructure but with a desire to participate in deep conversations; young scholars with access to research infrastructure who also desire to listen-in on a different kind of conversation; and established entrepreneurship scholars who are contemplating an alternative set of foundational ideas to support their conversations in the discipline.
Social entrepreneurship : a practical introduction by
Social Entrepreneurship: A Practical Introduction equips aspiring entrepreneurs with the tools needed to design and launch businesses to create positive social change in their communities. This accessible textbook aims to educate and motivate people interested in social entrepreneurship, showing that such businesses are a valuable part of the community development toolbox. Each chapter focuses on a key aspect of social entrepreneurship, from value creation and business planning to impact measurement and scaling up. Different social business models are presented, with analysis of their strengths and weaknesses. Cases and examples are included throughout the book and showcase real-life social enterprises in North America, South America, Europe, Australia, Africa, and the Caribbean. Discussion questions also support reflection and learning. A downloadable workbook offers support with checklists, social impact measurement, and other areas. An instructor manual containing test questions and experiential exercises is also available as a digital supplement for adopters. This book is ideal for introductory courses in social entrepreneurship and community development. It will also be valuable for those involved in social enterprises on the ground.
The Social Impact Advantage: Win Customers and Talent by Harnessing Your Business for Good by
Discover how to build trust--and boost revenue--by embracing social causes the right way Our society is at a crossroads. It is no longer enough to have the best product or the most value add for your customers. Today consumers are considering more than just product quality and price. They are looking at how your company aligns with their values, how tapped into the social climate you are, and how authentic your social stances appear. To increase revenue and seize the competitive edge, your organization needs to embrace social causes and do it the right way. Embracing social causes can help you grow your business and build better relationships with your team, community, and the world at large. But it can be a struggle to figure out how to align your company's mission in the current social climate the right way--ensuring results are meaningful, effective, and ultimately profitable. With more than a decade of success bringing companies and organizations together to the benefit of both, Tynesia Boyea-Robinson is an expert in helping business leaders and managers leverage social impact for increased business profits. In Your Customers Want You to Be Good, she offers tools, resources and insights to help you successfully navigate the modern business climate in an authentic way. She starts by leading you through the process of discovering how your company currently approaches social causes, and then demonstrates how to increase your revenue through a three-level framework: You'll get a closer look at how businesses make money; how businesses spend money; and how businesses invest in people. Doing business the right way ensures missions are aligned--leading to increased profits and happier, more engaged teams, communities and customers.
Sustainable human resource management : using HRM to achieve long-term social, environmental and business goals by
Sustainable human resource management (HRM) processes and practices are not a nice-to-have, they're a need-to-have to benefit employees, organizations, societies and the environment. Sustainability has been highlighted by the Chartered Institute of Personnel and Development (CIPD) as one of the key trends influencing the HR profession so Sustainable Human Resource Management is crucial reading for undergraduate and postgraduate HR students. It explains what sustainable HRM is, what the benefits of sustainable HRM are as well as the dangers of unsustainable HRM. It is full of examples throughout to show how sustainable HRM works in practice including how it can be used to improve candidate attraction, retention and employee engagement as well as how it can improve productivity, employer branding, company culture and drive both efficiency and business performance. There is also coverage of how sustainable HRM can be introduced and measured as well as specific guidance on sustainable HRM in different parts of the world, green HRM, responsible business, ethics and sustainable HRM as a business strategy. Sustainable Human Resource Management is written specifically for third year undergraduate and postgraduate students with pedagogical features in each chapter including learning objectives, key concept definitions, skill check boxes, workshop discussion articles, chapter summaries, study questions and key readings. Online resources include a sample course handbook and PowerPoint slides.
Social Entrepreneurship, Responsibility & Sustainability
This course on social entrepreneurship, corporate social responsibility, and sustainability will introduce you to many problems and issues whereby companies could expand their focus to include the impact of their activities on diverse stakeholders. You deepen your understanding of this service-learning course in connecting business goals with societal expectations and responsibilities. It will also include the value of social entrepreneurship and sustainability as the way to prepare you for the society in the future. Issues related to environment, health, poverty, sustainable development, globalization, and other issues in the present situation.
Artificiality and sustainability in entrepreneurship: exploring the unforeseen, and paving the way to a sustainable future by
This open access edited volume explores the past, present, and future of artificiality and sustainability in entrepreneurship - the unforeseen consequences and ways to advance to a sustainable future. In particular, it connects artificiality, sustainability and entrepreneurship, intertwining artificial with the specific phenomenon of those novel digital technologies that provoke continuous and significant change in our lives and business. Unlike digital entrepreneurship research, which focuses on digital technology development and management, this book covers processes and mechanisms of sustainable adaptability of entrepreneurs, the business logic of start-ups, and the collaborative behaviours under the mass digital transformation, including the prevalence of artificial intelligence. Some of the questions that this book answers are as follows: How has entrepreneurship reacted to such challenges previously? What lessons have been learned and need to be carried forward? How can entrepreneurship and the artefacts of entrepreneurship respond to current challenges? What should be the mindset of the entrepreneur to assure sustainable adaptation? How to embrace and embed the new business logic?
Entrepreneurship Marketing by
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from the unique perspective of marketing in SME contexts, providing a clear grounding in the principles, practices, strategies, challenges, and opportunities faced by businesses today. SMEs now need to step up to the terrain of mobile marketing and consumer-generated marketing and utilise social media marketing tools. Similarly, the activities of various stakeholders in SME businesses like start-up accelerators, business incubators, and crowdfunding have now gained more prominence in SME activities. This second edition advances grounds covered in the earlier edition and has been fully updated to reflect this new, dynamic business landscape. Updates include: A consideration of social media imperatives on SME marketing; Discussion of forms of capital formation and deployment for marketing effectiveness, including crowdfunding; Updated international case studies drawn from diverse backgrounds; Hands-on practical explorations based on real-life tasks to encourage deeper understanding. This book is perfect for students studying SMEs, Marketing and Enterprise at both advanced undergraduate and postgraduate levels, as well as professionals looking to obtain the required knowledge to operate their businesses in this increasingly complex and turbulent marketing environment.
From starting small to winning big : the definitive digital marketing guide for startup entrepreneurs by
Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales-a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.
Global street economy and micro entrepreneurship by
Throughout the history of capitalism, street economy has found a space in the failures and externalities of the open market economy, but it has been derided or ignored in the mainstream media and academy. However, street economies are a solution, not a problem: popping up as a spontaneous solution to the failures of capitalism, these economies are an opportunity to learn, explore and grow away from the mainstream. Even though discussion of street economy and vendors is on the rise in recent years, the subject is still dealt with on the basis of sectors, cities and countries, not on a global scale. With the increase in the volume, types and functions of street activities, is has become more appealing for the wider population by including a wide variety of sectors. The studies in this volume of Contemporary Studies in Economic and Financial Analysisinvestigate the causes and effects of new street-focused formations, such as NASVI in India, and SWG in ILO, established in response to the new legal regulation and organizational needs that have emerged with increasing employment volume in the street economy. For researchers and students of contemporary economics, interested in a global view on a rising industry, this is a key exploration of how micro businesses play on the global level.
Larger than yourself : reimagine industries, lead with purpose & grow ideas into movements by
DARE TO CHANGE THE WORLD Why do some great ideas take off and soar, while others never get off the ground? Where does that elusive sense of being part of something larger than ourselves come from? How can each of us harness that feeling to help fuel the world's best ideas and turn them into movements? In Larger Than Yourself, Thibault Manekin tells gripping stories about inspirational people and pivotal moments that answer these questions at a time when social entrepreneurship is no longer a buzzword but a global necessity. He shares his experiences helping to bridge social divides in war-torn countries through sports and reimagining the real estate industry so that buildings empower communities and unite cities, illustrating how we all can turn ideas into movements. The seven distinct lessons that emerge become actionable principles for the doers and dreamers of today, inspiring you with takeaways to assist in the pursuit of your own endeavors.
Progress in entrepreneurship education and training : new methods, tools, and lessons learned from practice by
The education of future entrepreneurs shapes how we will live in the future, and proper entrepreneurship education is thus of utmost importance. Entrepreneurship educators and researchers constantly renew tools, interventions, and training programs for entrepreneurship education and adapt them to the specific needs of entrepreneurs and developments in the entrepreneurship ecosystem. This open-access book is based on this background and offers expert insights that highlight context-specificity and discuss training methods and tools that are impact-oriented. The authors represent multiple institutional and cultural backgrounds, to provide a useful resource with new ideas for the community of entrepreneurship educators, facilitators, and scholars. Based on the chapters, the editors of the volume also offer several propositions and critical insights important for the current state of entrepreneurship education and its future development. This book will be a valuable resource for entrepreneurship educators and education policymakers alike.
Selling social : procurement, purchasing, and social enterprises by
"Since the 2010s, all levels of governments in Canada have gradually initiated social procurement as a policy tool to further their social values and political agendas. Social enterprises of various shapes and sizes across the country have served as partners in the execution of those agendas. Selling Social examines the experiences of these enterprises in social procurement and social purchasing. Selling Social presents the findings of a three-year Canadian research project detailing experiences of work integration social enterprises (WISEs) selling their goods and services to organizational purchasers, including governments, businesses, and non-profit organizations. Drawing on survey findings and interviews, the book explores a diverse group of social enterprises from across Canada, showcasing their successes and their challenges based on real-life examples to aid social enterprises that are considering this path. The book emphasizes the importance of including social and environmental considerations in procurement and purchasing decisions, particularly at larger scales and through public policy. In doing so, Selling Social extends the understanding of social enterprises beyond their social and economic outcomes and into the broader movement toward responsible procurement and purchasing."-- Provided by publisher.
Sustainability and corporate governance : a guide to law and practice by
Sustainability and Corporate Governance is the first extensive and targeted guide for directors and their legal advisors on creating a governance framework for corporations that integrates all the recognized principles of sustainability now being discussed in boardrooms all over the world. The book provides a step-by-step approach on integrating sustainability principles into the activities of the board of directors including detailed guidance on legal, regulatory and business aspects of organizing and operating board committees and designing the sustainability management unit. Essential topics covered include: * Elements of an effective framework for implementation of sustainability governance, including required policies, procedures and committee charters * Organization of the governing board to effectively address sustainability issues and implement sustainability strategies * Best practices and processes to engage company stakeholders Corporate board members and attorneys will appreciate the book's practical forms and checklists, complete coverage of all facets of sustainability governance, summaries of relevant international and national guidelines and instruments, and a curated list of samples and case studies from companies all around the world.
Sustainable entrepreneurship, renewable energy-based projects, and digitalization by
Sustainable Entrepreneurship is nowadays considered as a discipline at the cross-roads of many others. This book describes recent cases, techniques and tools proposed for leaders, entrepreneurs, and practitioners who are involved and responsible for making strategic decisions in their companies and aiming at sustainable development. This book highlights the use of new business models/methods that can be employed by organizations and researchers to save millions of dollars, to enhance the economic growth, as well as to resolve environmental and social issues, via sustainable networks, renewal energy distribution, and social/green entrepreneurship. It will provide a comprehensive discussion of practical techniques, like Machine Learning, Robotics, Photovoltaic solar energy, in the field of renewable energy, and other digital tools, such as digital marketing, crowdsourcing platforms, and digital currency. Meanwhile, it will enlighten the way for entrepreneurs and decision makers by helping them to learn how to grow their business. The focus will be on how to benefit from these techniques to develop sustainable and renewable energy-based projects, as well as digitalized new ventures. The book walks the reader through the latest emerging trends in digitalization that can support practitioners, managers, entrepreneurs, and researchers to help them appreciate the application of sustainable solutions in various functional domains.
Transforming entrepreneurship education : interdisciplinary insights on innovative methods and formats by
This open access book provides selected teaching approaches, supporting methods, concrete examples of curricula as well as extracurricular teaching formats, which are predominantly tailored to both African and German requirements. These approaches were developed by the YEEES Training and Research Centers, an international interdisciplinary network of university teachers and researchers from Germany and southern Africa, and combine the fields of management, entrepreneurship, information and communication technologies (ICT), and sustainability. The book shows how current scientific results can be integrated into teaching, how students can contribute to research while learning, and how research can contribute to the development and evaluation of new formats. It is thus relevant for university teachers, researchers, students as well as practitioners who want to educate and act as future change agents.
Basic Web Design is a course that prepares you to creating websites by combining the conceptual, creative and technical sides. The conceptual part addresses the need to plan, organize, and produce web content. The creative part addresses the need to understand usability by creating good interface design. The technical side addresses the skills in putting websites together using software. The course extensively employs lab work, homework, PBLs, and a project to create the necessary hands-on experience required to acquire the skills for website creation.
100 ideas that changed the web by
This innovative title looks at the history of the Web from its early roots in the research projects of the US government to the interactive online world we know and use today. Fully illustrated with images of early computing equipment and the inside story of the online world's movers and shakers, the book explains the origins of the Web's key technologies, such as hypertext and mark-up language, the social ideas that underlie its networks, such as open source, and creative commons, and key moments in its development, such as the movement to broadband and the Dotcom Crash. Later ideas look at the origins of social networking and the latest developments on the Web,such as The Cloud and the Semantic Web. Following the design of the previous titles in the series, this book will be in a new, smaller format. It provides an informed and fascinating illustrated history of our most used and fastest-developing technology.
Creative web design with Adobe Muse by
You've found your Muse; now learn how to create with it Creative Web Design with Adobe Muse is a step-by-step guide to creating fully-featured websites using Adobe Muse. Adobe Muse can be a complicated program, and web design itself is no easy task, although your clients might think so. This book takes you from the initial design and layout stage right up to helping you publish your beautifully designed and richly developed site. Each chapter covers a different section of the website and, in turn, introduces the tools and features of the program, accompanied by useful tips and tricks that help you speed up your workflow. Follow along as a website is created from concept to execution and rich content such as slideshows, galleries, and social media are incorporated. See how each aspect of a website is created with Muse; watch as it's published; and visit the final version after learning how it was made. If seeing a website created start to finish wasn't enough, this book also features: Tips on how to incorporate Photoshop into Muse A companion website that was created with Muse where you can get up-to-the-minute coverage on Muse and other tutorials to help you design the perfect website Through this perfect blend of instruction and inspiration, you'll be up and running with Adobe Muse in no time.
Designing web & mobile graphics : fundamental concepts for web and interactive projects by
Graphics are key to the user experience of online content, especially now that users are accessing that content on a multitude of devices: smartphones, tablets, laptops, and desktops. This book provides foundational methodology for optimal use of graphics that begins with HTML and CSS, and delves into the worlds of typography, color, transparency, accessibility, imagery, and layout for optimal delivery on all the different devices people use today. It serves beginners and intermediate web builders alike with a complete foundation needed to create successful illustrative and navigational imagery for web and mobile. Coverage includes: lessons on typography, icons, color, and images the latest information on HTML5, CSS3, and other modern technologies in-depth exploration of image formats: GIF, PNG, JPEG, and SVG ways to employ adaptive strategies for responsive web design
Digital design essentials : 100 ways to design better desktop, web, and mobile interfaces by
Digital Design Essentials takes a practical, highly accessible approach to creating graphical user interface designs for desktop, mobile, and touch screen devices. Written by an expert in the realm of digital design, this comprehensive, step-by-step guide demonstrates how to apply design principles in a variety of desktops, web pages, mobile devices and other touchscreens. Filled with straightforward strategies in a visual format, it's an essential volume for any designer working in the digital realm.
Fundamentals of web development by
For courses in Web Programming and Design: Numerous Mark-up / Scripting Languages, as part of the CS1 course sequence. Master the fundamentals of web development Fundamentals of Web Development, 2nd Edition guides readers through the creation of enterprise-quality websites using current development frameworks. Written by a leading teacher in the field and designed for serious programmers, this book is as valuable to developers as a dev bootcamp. Its practical approach and comprehensive insight into the practice of web development covers HTML5, CSS3, Javascript, and the LAMP stack (that is, Linux, Apache, MySQL, and PHP), jQuery, XML, WordPress, Bootstrap, and a variety of third-party APIs that include Facebook, Twitter, Google, and Bing Maps. Coverage also includes the required ACM web development topics, aligned with real-world web development best practices. The 2nd Edition faithfully covers the most vital trends and innovations in the field since 2013, while continuing to provide a thorough and comprehensive overview.
HTML & CSS : design and build websites by
A full-color introduction to the basics of HTML and CSS! Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. Introduces HTML and CSS in a way that makes them accessible to everyone--hobbyists, students, and professionals--and it's full-color throughout Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure This educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way! This book is also available as part of a set in hardcover - Web Design with HTML, CSS, JavaScript and jQuery, 9781119038634; and in softcover - Web Design with HTML, CSS, JavaScript and jQuery, 9781118907443.
Mobile web designer's idea book : the ultimate guide to trends, themes and styles in mobile web design by
Quick inspiration from mobile designers! Featuring more than 700 examples, Mobile Web Designer's Idea Book is packed with visual inspiration for creating top-notch mobile web designs. Web design expert Patrick McNeil, author of the popular Web Designer's Idea Book series, is back, this time with an in-depth look at trends, styles, themes and patterns in mobile web design. Arranged thematically, this inspiring and informative guide puts important mobile web topics at your fingertips. Discover what you need to know about: Frameworks Navigation Design styles Design elements Site types And more! Keep your projects relevant in this fast paced and ever-changing world of mobile web with this indispensable reference. ...Keep your projects relevant in this fast paced and ever-changing world of mobile web with this indispensable reference.
The web collection revealed : Adobe Dreamweaver CS6, Flash CS6, Photoshop CS6 by
You can now maximize and integrate the design and development power of Adobe Creative Suite 6 with WEB COLLECTION REVEALED PREMIUM EDITION. This one of a kind text features Adobe Dreamweaver, Adobe Flash, and Adobe Photoshop in one resource, and provides practical experience with each software application through projects and learner-friendly tutorials. Also a full chapter on integration demonstrates how to move effortlessly from one application to another, while Power User Shortcuts and New Features icons point out key changes effective with the release of CS6. WEB COLLECTION REVEALED PREMIUM EDITION provides the information and practice you need to build professional-quality Websites, using all three of these Adobe applications! The Data Files used to complete the projects found in the book are now available online. For access information please refer to the directions available in the preface of the book.
Web design : introductory by
WEB DESIGN: INTRODUCTORY, 5th Edition explains the connection between a detailed design plan that considers audience expectations, sound design principles and various technical considerations to create successful Web sites.
Web design in easy steps by
There are millions of websites on the Internet, but most of them fail to make a lasting impression on readers and web surfers. Creating a site that is both appealing and financially remunerative can seem challenging, but this invaluable tool makes the process both simple and fun. As with every book in the popular series of computer books, this one walks readers through every step of the process. From design planning to search engine promotion, each step of the process is thoroughly explained in clear, jargon-free English. Full-color graphics, including numerous screenshots, add further support and clarification. Written by the designer of the website for theIn Easy Steps series, this book contains all the information needed to create a website that looks good and makes money. This updated edition adds more value by covering HTML and CSS.
Basic Web Design is a course that prepares you to creating websites by combining the conceptual, creative and technical sides. The conceptual part addresses the need to plan, organize, and produce web content. The creative part addresses the need to understand usability by creating good interface design. The technical side addresses the skills in putting websites together using software. The course extensively employs lab work, homework, PBLs, and a project to create the necessary hands-on experience required to acquire the skills for website creation.
100 ideas that changed the web by
This innovative title looks at the history of the Web from its early roots in the research projects of the US government to the interactive online world we know and use today. Fully illustrated with images of early computing equipment and the inside story of the online world's movers and shakers, the book explains the origins of the Web's key technologies, such as hypertext and mark-up language, the social ideas that underlie its networks, such as open source, and creative commons, and key moments in its development, such as the movement to broadband and the Dotcom Crash. Later ideas look at the origins of social networking and the latest developments on the Web,such as The Cloud and the Semantic Web. Following the design of the previous titles in the series, this book will be in a new, smaller format. It provides an informed and fascinating illustrated history of our most used and fastest-developing technology.
Creative web design with Adobe Muse by
You've found your Muse; now learn how to create with it Creative Web Design with Adobe Muse is a step-by-step guide to creating fully-featured websites using Adobe Muse. Adobe Muse can be a complicated program, and web design itself is no easy task, although your clients might think so. This book takes you from the initial design and layout stage right up to helping you publish your beautifully designed and richly developed site. Each chapter covers a different section of the website and, in turn, introduces the tools and features of the program, accompanied by useful tips and tricks that help you speed up your workflow. Follow along as a website is created from concept to execution and rich content such as slideshows, galleries, and social media are incorporated. See how each aspect of a website is created with Muse; watch as it's published; and visit the final version after learning how it was made. If seeing a website created start to finish wasn't enough, this book also features: Tips on how to incorporate Photoshop into Muse A companion website that was created with Muse where you can get up-to-the-minute coverage on Muse and other tutorials to help you design the perfect website Through this perfect blend of instruction and inspiration, you'll be up and running with Adobe Muse in no time.
Designing web & mobile graphics : fundamental concepts for web and interactive projects by
Graphics are key to the user experience of online content, especially now that users are accessing that content on a multitude of devices: smartphones, tablets, laptops, and desktops. This book provides foundational methodology for optimal use of graphics that begins with HTML and CSS, and delves into the worlds of typography, color, transparency, accessibility, imagery, and layout for optimal delivery on all the different devices people use today. It serves beginners and intermediate web builders alike with a complete foundation needed to create successful illustrative and navigational imagery for web and mobile. Coverage includes: lessons on typography, icons, color, and images the latest information on HTML5, CSS3, and other modern technologies in-depth exploration of image formats: GIF, PNG, JPEG, and SVG ways to employ adaptive strategies for responsive web design
Digital design essentials : 100 ways to design better desktop, web, and mobile interfaces by
Digital Design Essentials takes a practical, highly accessible approach to creating graphical user interface designs for desktop, mobile, and touch screen devices. Written by an expert in the realm of digital design, this comprehensive, step-by-step guide demonstrates how to apply design principles in a variety of desktops, web pages, mobile devices and other touchscreens. Filled with straightforward strategies in a visual format, it's an essential volume for any designer working in the digital realm.
Go Web Development Cookbook : Build full-stack web applications with Go by
Go is an open source programming language that is designed to scale and support concurrency at the language level. This gives you the liberty to write large concurrent web applications with ease. From creating web application to deploying them on Amazon Cloud Services, this book will be your one-stop guide to learn web development in Go.
HTML & CSS : design and build websites by
A full-color introduction to the basics of HTML and CSS! Every day, more and more people want to learn some HTML and CSS. Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. Introduces HTML and CSS in a way that makes them accessible to everyone--hobbyists, students, and professionals--and it's full-color throughout Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisure This educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way! This book is also available as part of a set in hardcover - Web Design with HTML, CSS, JavaScript and jQuery, 9781119038634; and in softcover - Web Design with HTML, CSS, JavaScript and jQuery, 9781118907443.
Learn web development with Python : get hands-on with Python programming and Django web development by
Learn Web Development with Python will get you started with Python programming techniques, show you how to enhance your applications with AJAX, create RESTful APIs, and set up a production environment for your Django projects. Last but not least, you'll learn the best practices for creating real-world applications.
By the end of this Learning Path, you will have a full understanding of how Django works and how to use it to build web applications from scratch.
This Learning Path includes content from the following Packt products:
? Learn Python Programming by Fabrizio Romano
? Django RESTful Web Services by Gaston C. Hillar
? Django Design Patterns and Best Practices by Arun Ravindran
What you will learn
Explore the fundamentals of Python programming with interactive projects
Grasp essential coding concepts along with the basics of data structures and control flow
Develop RESTful APIs from scratch with Django and the Django REST Framework
Create automated tests for RESTful web services
Debug, test, and profile RESTful web services with Django and the Django REST Framework
Use Django with other technologies such as Redis and Celery
Mobile web designer's idea book : the ultimate guide to trends, themes and styles in mobile web design by
Quick inspiration from mobile designers! Featuring more than 700 examples, Mobile Web Designer's Idea Book is packed with visual inspiration for creating top-notch mobile web designs. Web design expert Patrick McNeil, author of the popular Web Designer's Idea Book series, is back, this time with an in-depth look at trends, styles, themes and patterns in mobile web design. Arranged thematically, this inspiring and informative guide puts important mobile web topics at your fingertips. Discover what you need to know about: Frameworks Navigation Design styles Design elements Site types And more! Keep your projects relevant in this fast paced and ever-changing world of mobile web with this indispensable reference. ...Keep your projects relevant in this fast paced and ever-changing world of mobile web with this indispensable reference.
PHP 7 solutions : dynamic web design made easy by
Make your websites more dynamic by adding a feedback form, creating a private area where members can upload images that are automatically resized, or perhaps storing all your content in a database in this fourth edition of David Powers' highly-respected PHP Solutions: Dynamic Web Design Made Easy. This examples-laden new edition has been updated by David to incorporate the latest techniques and changes to PHP including the arrival of PHP 7. In this book, new features include the spaceship and null coalesce operators, generators, using array shorthand syntax for list(), array dereferencing, and array unpacking with the splat operator. The problem is, you're not a programmer and the thought of writing code sends a chill up your spine. Or maybe you've dabbled a bit in PHP and MySQL, but you can't get past baby steps. If this describes you, then you've just found the right book. PHP and the MySQL database are deservedly the most popular combination for creating dynamic websites. They're free, easy to use, and provided by many web hosting companies in their standard packages. This book also covers MariaDB, a seamless replacement for MySQL that has been adopted on many web servers. Unfortunately, most PHP books either expect you to be an expert already or force you to go through endless exercises of little practical value. In contrast, this book gives you real value right away through a series of practical examples that you can incorporate directly into your sites, optimizing performance and adding functionality such as file uploading, email feedback forms, image galleries, content management systems, and much more. Each solution is created with not only functionality in mind, but also visual design. But this book doesn't just provide a collection of ready-made scripts: each PHP solution builds on what's gone before, teaching you the basics of PHP and database design quickly and painlessly. By the end of the book, you'll have the confidence to start writing your own scrip ts or--if you prefer to leave that task to others--to adapt existing scripts to your own requirements. Right from the start, you're shown how easy it is to protect your sites by adopting secure coding practices. You will: Design and build dynamic PHP-based web sites and applications Get started right away through practical examples that you can reuse Incorporate PHP 7 elements including arrays Work with the latest PHP 7 techniques, innovations, and best practices.
Practical Web Design : Learn the fundamentals of web design with HTML5, CSS3, Bootstrap, jQuery, and Vue.js. by
Web design is the process of creating websites. It encompasses several different aspects, including webpage layout, content production, and graphic design. This book offers you everything you need to know for building your websites.
Web coding & development all-in-one by
Speak the languages that power the web With more high-paying web development jobs opening every day, people with coding and web/app building skills are having no problems finding employment. If you're a would-be developer looking to gain the know-how to build the interfaces, databases, and other features that run modern websites, web apps, and mobile apps, look no further. Web Coding & Development All-in-One For Dummies is your go-to interpreter for speaking the languages that handle those tasks. Get started with a refresher on the rules of coding before diving into the languages that build interfaces, add interactivity to the web, or store and deliver data to sites. When you're ready, jump into guidance on how to put it all together to build a site or create an app. Get the lowdown on coding basics Review HTML and CSS Make sense of JavaScript, jQuery, PHP, and MySQL Create code for web and mobile apps There's a whole world of opportunity out there for developers--and this fast-track boot camp is here to help you acquire the skills you need to take your career to new heights!
The web collection revealed : Adobe Dreamweaver CS6, Flash CS6, Photoshop CS6 by
You can now maximize and integrate the design and development power of Adobe Creative Suite 6 with WEB COLLECTION REVEALED PREMIUM EDITION. This one of a kind text features Adobe Dreamweaver, Adobe Flash, and Adobe Photoshop in one resource, and provides practical experience with each software application through projects and learner-friendly tutorials. Also a full chapter on integration demonstrates how to move effortlessly from one application to another, while Power User Shortcuts and New Features icons point out key changes effective with the release of CS6. WEB COLLECTION REVEALED PREMIUM EDITION provides the information and practice you need to build professional-quality Websites, using all three of these Adobe applications! The Data Files used to complete the projects found in the book are now available online. For access information please refer to the directions available in the preface of the book.
Digital Marketing for Design and Communication is an introductory course that explains the basic components of digital marketing such as content marketing, social media marketing, search engine optimization, and analytics in which you will discover and learn how these tools can help you reach your brand-awareness goals, send your message across to the right people, and market your brand effectively. At the end of the course, you will be tasked to create an online marketing campaign of your brand as a final project.
Cambridge marketing handbook : digital by
In today's electronic age no organisation can afford to ignore digital marketing. Understanding what tools are available, how to use them and how to create and implement a co-ordinated digital campaign are essential elements for every marketer's toolbox. And Digital Marketing means more than just establishing a website. There is a complex array of channels and tools including search engine optimisation, mobile and viral marketing, blogs, social media, affiliate schemes, apps, online advertising and web analytics which together have the capability of helping a business achieve previously unseen growth. Cambridge Marketing Handbook: Digital Marketing introduces the key concepts and tools, sets out to how use them effectively and how to create and implement a digital campaign. It also includes a wealth of recommended resources to enable every marketer to keep up to date with the latest developments in this fast moving arena.
Digital marketing : a practical approach by
As in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical - rather than purely theoretical - nature of the book means that it will be equally useful in both training and self-learning scenarios. After reading this book - and completing the exercises within it - the reader will be equipped to undertake any digital marketing role within a variety of organizations. The practical case-study exercises - based on theory and recognized good practice - will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. A key aspect to this digital marketing book is the use of a number of bespoke case studies that are designed to make clear how the impact of each online application varies between organizations and markets. For each section of every chapter there is a case study question that is pertinent to that subject - though readers are welcome to switch case studies for each question if they so wish, or even substitute their own organization. This makes the book an excellent text for work-based learning programmes such as Degree Apprenticeships. As the subject has evolved in recent years, so too has the structure of the third edition of this book. The book is now in two distinct parts. Part I considers the environment in which digital marketing is practised, digital buyer behaviour and has a chapter that includes sections covering strategic digital issues such as content marketing, attribution, influencers and digital marketing objectives. Part II replicates the successful structure of the first two editions of the book by having chapters devoted to the key elements of operational digital marketing. Essential updates made necessary by both technology and consumer behaviour are made to all elements, but specifically to programmatic advertising and marketing on social media. There is also the addition of a chapter devoted to e-metrics and online analytics. Online support and subject updates that both complement and enhance each chapter's content can be found on the author's website at AlanCharlesworth.com/DigitalMarketing.
Digital Marketing by
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders ¿ executives, instructors, owners, entrepreneurs, managers, students ¿ at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at ira@entwinedigital.com.
Digital marketing all-in-one by
Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don't. You'll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
Digital marketing for dummies by
Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing'and everything in between?Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms'and the people who use them'continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals'and boost your bottom line. Develop an individually tailored digital marketing campaign Offer an effective lead magnet to convert visitors Keep your audience invested in your brand, products, and services Create a return path with frequent and strategic communication with your customers If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success.
The essentials of digital marketing by
* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital analytics; * Contains international case studies to illustrate how digital marketing is being used in various industry settings. Do you know where to start with digital marketing? This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context. It provides an overview of digital marketing challenges and opportunities by defining the field, explaining the structure of digital marketing management and introducing the digital marketing mix. It explains how to use digital marketing to enhance the customer experience and how to integrate digital marketing into existing channels. It also examines new digital business models including crowd sourcing and crowd funding. Finally it examines the key performance indicators of technology acceptance, customer satisfaction and customer engagement and the choice of analytics that can be used for measuring these outcomes.
Smarketing : how to achieve competitive advantage through blended sales and marketing by
Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away. Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round. With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, Smarketing is an invaluable resource for any marketing or sales professional looking to drive growth and success in the new era of marketing.
Social media for business : foolproof tips to help you promote your business or your brand by
The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy -- as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. Learn where to focus your efforts for maximum gain Discover the newest platforms, their demographics and their potential Understand key changes that can affect the way you use major platforms Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence -- and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.
Social media marketing : theories & applications by
The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing whilst taking a thorough refreshment of the cases, examples and the literature. The book offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing. The book is supported by real-life examples and case studies from a range of industries, companies and countries such as China, Canada, Sweden and Singapore. They include DHL (Germany), Dubai Foundation for Women and Children, Google (Taiwan), Addict Aide (France) Canada (opera Vancouver), Britain (British Tourism), Procter & Gamble (Global), Maggi (India), McDonalds (Global), eBags (US/Global), Vodafone (Romania). Online resources for this book are available here ?Suitable for Marketing, Advertising or Media students taking classes on social media or digital marketing at upper undergraduate, Masters or Doctoral level.
Viral marketing : the science of sharing by
Viral Marketing: The Science of Sharing is not your typical 'how to get shared' book.It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee".Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying.This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility.
Digital Marketing for Design and Communication is an introductory course that explains the basic components of digital marketing such as content marketing, social media marketing, search engine optimization, and analytics in which you will discover and learn how these tools can help you reach your brand-awareness goals, send your message across to the right people, and market your brand effectively. At the end of the course, you will be tasked to create an online marketing campaign of your brand as a final project.
The Business of Media Distribution by
Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing). In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments--film, television, video, and online/digital--providing you with an insider's perspective that can't be found anywhere else. This new edition: Includes perspectives from key industry executives at studios, networks and online leaders, including Fox, Paramount, Lucasfilm, USA Network, BSkyB, YouTube, Hulu, Microsoft and many more Analyzes online influences throughout the distribution chain and explains the impact made by the growth of apps, tablets, smart-phones, social media, social gaming, and over-the-top delivery Discusses the growth of Digital Cinema and the related distribution of 3D movies. Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content Illustrates how online services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Features a companion website (www.focalpress.com/9780240824239), which includes additional material demystifying how projects are developed and profits calculated Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution,Second Editiondelivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods. delivery Discusses the growth of Digital Cinema and the related distribution of 3D movies. Explores changes in the home video business and growth of on-demand (VOD) and on-the-go access to content Illustrates how online services like Netflix, Amazon, YouTube and Hulu are changing the way TV content is distributed and consumed, and why they are producing their own original series Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Features a companion website (www.focalpress.com/9780240824239), which includes additional material demystifying how projects are developed and profits calculated Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution,Second Editiondelivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods. lt;P>Hollywood stars may make the headlines, but marketing and distribution are the behind the scenes drivers converting content into cash. Regardless of your background and training, The Business of Media Distribution,Second Editiondelivers the business practices and virtual apprenticeship you need to understand and manage the complicated media markets and how digital distribution is impacting traditional methods.
Digital Marketing Analytics by
Distill Maximum Value from Your Digital Data! Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize--because you can't measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they'll deliver the most value * Identify and understand your most important audiences across the digital ecosystem "Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem." -- Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data
The digital marketing landscape : creating a synergistic consumer experience by
This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.
Digital marketing management : a handbook for the current (or future) CEO by
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation. Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or "what to do next" to get started on implementing a digital marketing strategy as well as review questions and key terminology.
Disruptive innovation and digital transformation : 21st century new growth engines by
Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines is for executive leadership, senior management, innovation catalysts, and digital marketing teams tasked with transforming businesses by accelerating growth through disruptive innovations and digital capabilities. It is a practical guide with concise insights for understanding the applications of disruptive innovation and how to iteratively apply them to projects and opportunities. It garners insights from the best minds across relevant disciplines-- from its original theory and latest updates--to arrive at new insights on digital transformation. The author evolves key approaches to disruptive innovation theory to reveal new digital applications and tells leaders what to look for- major categories of customers' expectations in an escalating pattern to understand in what context digital plus disruptive innovations must be aligned with consumer preferences, environments, and the jobs-to-be-done, which is modeled in a new theory, Disruptive Innovation Customers' Expectations (DICE). DICE provides methods to use to lead digital disruption across products, services, and business models. DICE translates the vague parts of disruptive innovation by simplifying them down to what-to-do. DICE takes away the elusive nature of disruptive innovation by advising leaders: how to scan, to track, and to detect disruptions. This book provides leaders with the right lenses to fillter markets, giving order to complexity, and making disruptive innovation simpler.
From starting small to winning big : the definitive digital marketing guide for startup entrepreneurs by
Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales-a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.
Marketing in the digital world by
The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. The intelligent corporates are becoming data-driven and AI-powered enterprises to compete, differentiate, and successfully reach consumers. This book develops a critical understanding of the digital marketing landscape. The author explores and examines the various aspects of digital marketing process and their implications. It takes an in-depth look at what firms can do to pioneer and successfully execute the digital marketing innovations in a mobile-synchronized and mobile-optimized world for building and sustaining the online customer relationship and loyalty. The author explores and analyzes the digital and social media dynamics for virtual world, including the mechanism involved in bringing targeted traffic and increasing brand awareness in the real-time programmatic and algorithmic world of communication, where the new digital world is progressively being propelled by the blockchain-enabled social media platforms. In this connected world, the consumers are connected with portals of interactive multi-smart shared interfaces. Kapoor discusses and demonstrates that the practitioners should direct their endeavors more toward fostering the positive brand image and the consumer-based brand equity than short-range transactions. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform management practice and help current and future business leaders navigate through the competitive storms unleashed by digital technology for reaching market segments, for conducting market research, and for managing content, no matter what industry it is.
Social media marketing : marketing panacea or the emperor's new digital clothes? by
Published in 1837, Hans Christian Andersen's The Emperor's New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent. As the Emperor parades in his underwear no one dares to say that they see no clothes--with the exception for one small child who exclaims; "he isn't wearing anything at all." Fast forward to the present day and business owners and managers around the world are told that anyone who cannot see the benefits of social media marketing are unfit for their positions, stupid, or incompetent. As organizations, brands and products fill the social media landscape with meaningless, objectiveless drivel that has interest to no one and serves only to waste resources and alienate customers, a small voice can be heard exclaiming; "who told you that was a good idea?" The caveat to this contemporary tale is that for a very few organizations, brands and products, social media has provided a kind-of marketing panacea. Correction: make that a very, very few organizations. For the rest, they are metaphorically parading in their digital underwear. All is not lost however. Although many have been duped in a new clothes-esque sting, and that their social media marketing efforts are indeed, invisible--but marketing on social media might just be riding to the rescue.
Stand out! : building brilliant brands for the world we live in by
Stand Out! is a book about branding and its evolution, practice, and power in today's digital age. It presents the "why-do" and the "how-to" along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone in¬terested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful "word wizard" glossary at the end of each chapter explaining business terms and expressions used. This book democratizes branding: It makes branding--its history, theory, and practice--easily accessible and actionable. Stand Out! replaces the mystique of brand strategy with the magic of brand transfor¬mation....it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now!
World wide data : the future of digital marketing, e-commerce, and big data by
The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents. Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage. Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years' time.
Model Making for Stop Motion Animation
Model making for animation is an elective course that will help you in constructing 3-dimensional miniature sets and props, combining lightweight materials with cinematographic techniques like forced perspective.
The art of DreamWorks How to train your dragon 2 by
Filled with more than 300 images, the official illustrated tie-in to the second chapter of the DreamWorks Animation critically acclaimed Academy Award® nominated How to Train Your Dragon trilogy is based on the characters in Cressida Cowell's bestselling series and features an introduction by the voice of Stoick the Vast, Gerard Butler. Mirroring the style of the bestselling The Art of How to Train Your Dragon, this outstanding insider's guide introduces fans to the creative process behind the film, from the story and the characters to the visual development art and animation, to the rigging, surfacing, and lighting. The Art of How to Train Your Dragon 2 includes more than 300 concept sketches, preliminary drawings, architectural plans, and digital artwork that reveal how teams of artists bring the Dragon and Viking worlds to life with modern cinematic energy. Starring the voice talent of the original cast--Jay Baruchel, Gerard Butler, Craig Ferguson, America Ferrara, Jonah Hill, Christopher Mintz-Plasse, T. J. Miller, Kristin Wiig--along with Cate Blanchett, Kit Harington, and Djimon Hounsou, this action packed comedy adventure continues the story of Hiccup and Toothless five years after they have successfully united dragons and Vikings on the Island of Berk. While Astrid, Snoutlout and the rest of the gang are challenging each other to dragon races (the island's new favorite contact sport), the now inseparable pair journey through the skies, charting unmapped territories and exploring new worlds. When one of their adventures leads to the discovery of a secret ice cave that is home to hundreds of new wild dragons and the mysterious Dragon Rider, the two friends find themselves at the center of a battle to protect the peace. Now, Hiccup and Toothless must unite to stand up for what they believe while recognizing that only together do they have the power to change the future of both men and dragons.
The art of Madagascar 3, Europe's most wanted by
The Art of Madagascar 3 provides a fascinating look at the character design, development art, and special effects that make up this stunning CG movie from the artists at DreamWorks Animation. In the third installment of the Madagascar series, Alex the lion, Marty the zebra, Gloria the hippopotamus, and Melman the giraffe set out to return to New York. Dependent on the mechanical know-how of the notorious Penguins, their plan inevitably goes awry, and they find themselves stranded in Monte Carlo, where they join up with a traveling circus by chance. Led by the venerable tiger Vitaly, the animal-centered circus has seen better days. During the course of a tour through Europe that ends in a fabulous big top in the heart of London, Alex, Marty, Gloria, and Melman help Vitaly, Gia the jaguar, and Stefano the sea lion rediscover their passion for show business and reinvent the circus while being chased by the notorius animal control officer, Madame Dubois. A treat for fans of all ages, The Art of Madagascar 3 is a joyous celebration of these lovable characters and the artistry that brought them to life.
Blender for animation and film-based production by
See Why Blender Is Right for Your Studio¿s Pipeline Blender for Animation and Film-Based Production explores why Blender is ideal for animation films. It demonstrates Blender¿s capability to do the job in each production department. Whether you are a beginner or more advanced user, you¿ll see why Blender should be taken into consideration in animation and film production. This Blender reference will help you: Manage your projects from start to finish Understand the different stages in any animation production See how studios work and develop their animation projects Describing the versatility and power of Blender, the book shows you why studios should incorporate Blender in their pipeline. It avoids tedious tutorials and incomprehensible examples. Instead, the book guides you toward finding efficient solutions for issues with your production files or pipeline. It familiarizes you with the animation industry and explores the risks involved in choosing Blender as a primary tool in animation studios.
Blender for dummies by
Learn 3D animation the easy way with this complete step-by-step guide Blender For Dummies is the quick and easy guide to learning 3D modeling and animation using the popular, free, open source Blender software. You'll learn how to create models, animate movement, and render well-lit scenes as you master the powerful features that rival the more expensive professional animation software. This third edition is updated to cover the latest features added in Blender, including digital sculpting with dynamic topology, rendering with the incredibly powerful Cycles renderer, and more advanced simulation tools. You'll learn the shortcuts and tricks that make creating animation a reality for anyone at any level. The companion web site provides access to additional tutorials that give you the confidence you need to start animating quickly. This useful guide blends the functionality of a reference with the hands-on learning that develops your skills and understanding in a flash. Create 3D objects with meshes, curves, and surfaces Add color, texture, shades, reflections, and transparencies Set your models in motion with animation and rigging Create expert-level scenes with lighting and camera placement If you want to learn 3D animation, but don't want to spend thousands of dollars getting started, Blender is just the solution you need. Blender For Dummies is the ultimate learning companion.
Design for motion : motion design techniques & fundamentals by
Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects. Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their artistic visions a reality and confidently produce compositions for clients, including: Illustration techniques Typography Compositing Cinematography Incorporating 3D elements Matte painting Concept development, and much more Lessons are augmented by illustrious full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work. Additionally, a robust companion website (www.focalpress.com/cw/shaw) features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.
HTML5 and CSS3 all-in-one for dummies by
A new edition of a bestseller covers the latest advances in web development! HTML5 and CSS3 are essential tools for creating dynamic websites and boast updates and enhanced features that can make your websites even more effective and unique. This friendly, all-in-one guide covers everything you need to know about each of these technologies and their latest versions so that you can use them together. Building on the bestselling formats of the first two editions, this new edition teaches you the fundamentals of HTML5 and CSS3, and then presents ways for using them with JavaScript, MySQL, and Ajax to create websites that work. Covers using JavaScript, PHP, MySQL, and Ajax in the context of programming dynamic web pages with CSS3 and HTML5 Includes self-contained minibooks that review HTML, CSS, design and layout, client-side JavaScript, Ajax and server-side, and putting it all together Examines new web development advancements including new technologies and changes to the standards Features a website that contains supporting materials including code and several valuable programs that are useful for web development HTML5 and CSS3 All-in-One For Dummies, 3rd Edition serves as the perfect reference for both web development beginners and seasoned professionals looking to learn more about how to get the most out of the powerful combination of HTML5 and CSS3.
Photoshop CS6 bible by
The comprehensive, soup-to-nuts guide to Photoshop, fully updated Photoshop CS6, used for both print and digital media, is the industry leader in image-editing software. The newest version adds some exciting new features, and this bestselling guide has been revised to cover each of them, along with all the basic information you need to get started. Learn to use all the tools, including the histogram palette, Lens Blur, Match Color, and the color replacement tool, as well as keyboard shortcuts. Then master retouching and color correction, work with Camera Raw images, prepare photos for print or the web, and much more. Photoshop has the broadest user base of any professional-level graphics application, ranging from photo hobbyists to professionals in graphic design, publishing, video editing, animation, and broadcasting This comprehensive guide has what beginners need to know as well as intermediate-level information on key tools and procedures Features a 16-page full-color insert and a companion website with tutorials, including JPEG and PSD files of images from the book Covers image-editing basics, the File Browser, histogram palette, Lens Blur, Match Color, the color replacement tool, and customizable keyboard shortcuts Delves into techniques for working with Camera Raw images; how to retouch, color-correct, manipulate, and combine images; and all the new features and enhancements in the latest version Photoshop CS6 Bible is the one reference book every Photoshop user needs.
Prepare to board! : creating story and characters for animated features and shorts by
Successful storyboards and poignant characters have the power to make elusive thoughts and emotions tangible for audiences. Packed with illustrations that illuminate and a text that entertains and informs, Prepare to Board , 2nd edition presents the methods and techniques of animation master, Nancy Beiman, with a focus on pre-production, story development and character design. As one of the only storyboard titles on the market that explores the intersection of creative character design and storyboard development, the second edition of Prepare to Board is an invaluable resource for beginner and intermediate artists. Animators and artists will be able to spot potential problems before they cost time and money. Learn how the animation storyboard differs from live action boards and how characters must be developed simultaneously with the story. Positive and negative examples of storyboard and character design are presented and analyzed to demonstrate successful problem-solving techniques, applicable to a variety of animation projects. Featuring in-depth interviews with leading animators and storyboard artists, artists and animators alike can adapt professional workflows, techniques and problem solving solutions and add them to their own creative toolkit. Of course, no book about storyboarding would be complete without a rundown of the basic concepts of cinematic storytelling: camera angles, lenses, and composition. Artwork from an international array of students and professionals supplement the author's own illustrations. New to this edition will be a fully developed companion website featuring video tutorials highlighting the creation of animatics, good and bad pitching techniques along with updated images and even more content driven techniques.
Sams teach yourself Maya in 24 hours by
In just 24 sessions of one hour or less, Sams Teach Yourself Maya® in 24 Hours will help you master Autodesk Maya 2014 and use it to create outstanding 3D graphics and animations. Using this book's straightforward, step-by-step approach, you'll master powerful Maya 2014 tools for modeling, texturing, rigging, animating, lighting, rendering, and more. Every lesson builds on what you've already learned, giving you a rock-solid foundation for real-world success! Step-by-step instructions carefully walk you through the most common Maya tasks. Quizzes and exercises test your knowledge of key Maya 2014 tools at the end of each hour. Notes present interesting information related to the discussion. Tips offer advice or show you easier ways to perform tasks. Learn how to... Get comfortable with Autodesk Maya 2014's complex interface Quickly access the Maya 2014 tools you need for any task Efficiently manage your assets and files Model with polygonal geometry and NURBS curves/surfaces Unfold UVs and apply textures Create node networks in the hypershade Model highly realistic characters Utilize relationships and make nodes work together Rig your objects and characters for animation Add animated movement to your scenes Create and adjust cameras Build diverse shapes with BlendShapes Animate using dynamics and simulations Script and automate common tasks Improve realism with particles, hair/cloth effects, and more Correctly light your scenes Render your final imagery Work effectively with film Manage your projects and scene workflows more efficiently On the DVD: The accompanying DVD contains how-to videos for dozens of key Maya 2014 tasks, extensive sample art and models, and additional bonus content.
Stop motion : craft skills for model animation by
Stop motion animation is a challenging and time-consuming skill that requires patience, adaptability, and a close eye to detail. Stop Motion: Craft Skills for Model Animation, 3rd Edition is the essential guide to help stop motion animators overcome these challenges of this highly-skilled craft. Author Susannah Shaw provides a step-by-step guide to creating successful stop motioin films. Starting with some basic exercises, the reader will learn about developing a story, making models, creating sets and props, the mechanics of movements, filming postproduction, and how to set about finding that first elusive job in a modern studio. Key Features Interviews with current stars, step-by-step examples, coverage of Rapid Prototyping and Dragonframe Software　
Television production handbook by
In the field-defining text TELEVISION PRODUCTION HANDBOOK, author Herbert Zettl emphasizes how production proceeds in the digital age-from idea to image-and how it moves through the three major phases, from preproduction to production to postproduction. In this context, Zettl describes the necessary tools, considers what they can and cannot do, and explains how they are used to ensure maximum efficiency and effectiveness. This edition features the latest digital equipment and production techniques, including stereo 3D, 3D camcorders, 4K and 8K digital cinema cameras, portable switchers, LED lighting instruments, and digital lighting control systems.
Model Making for Stop Motion Animation
Model making for animation is an elective course that will help you in constructing 3-dimensional miniature sets and props, combining lightweight materials with cinematographic techniques like forced perspective.
Adobe Photoshop CS6 bible by
The comprehensive, soup-to-nuts guide to Photoshop, fully updated Photoshop CS6, used for both print and digital media, is the industry leader in image-editing software. The newest version adds some exciting new features, and this bestselling guide has been revised to cover each of them, along with all the basic information you need to get started. Learn to use all the tools, including the histogram palette, Lens Blur, Match Color, and the color replacement tool, as well as keyboard shortcuts. Then master retouching and color correction, work with Camera Raw images, prepare photos for print or the web, and much more. Photoshop has the broadest user base of any professional-level graphics application, ranging from photo hobbyists to professionals in graphic design, publishing, video editing, animation, and broadcasting This comprehensive guide has what beginners need to know as well as intermediate-level information on key tools and procedures Features a 16-page full-color insert and a companion website with tutorials, including JPEG and PSD files of images from the book Covers image-editing basics, the File Browser, histogram palette, Lens Blur, Match Color, the color replacement tool, and customizable keyboard shortcuts Delves into techniques for working with Camera Raw images; how to retouch, color-correct, manipulate, and combine images; and all the new features and enhancements in the latest version Photoshop CS6 Bible is the one reference book every Photoshop user needs.
Blender for animation and film-based production by
See Why Blender Is Right for Your Studio's PipelineBlender for Animation and Film-Based Production explores why Blender is ideal for animation films. It demonstrates Blender's capability to do the job in each production department. Whether you are a beginner or more advanced user, you'll see why Blender should be taken into consideration in animati
Blender for dummies by
Learn 3D animation the easy way with this complete step-by-step guide Blender For Dummies is the quick and easy guide to learning 3D modeling and animation using the popular, free, open source Blender software. You'll learn how to create models, animate movement, and render well-lit scenes as you master the powerful features that rival the more expensive professional animation software. This third edition is updated to cover the latest features added in Blender, including digital sculpting with dynamic topology, rendering with the incredibly powerful Cycles renderer, and more advanced simulation tools. You'll learn the shortcuts and tricks that make creating animation a reality for anyone at any level. The companion web site provides access to additional tutorials that give you the confidence you need to start animating quickly. This useful guide blends the functionality of a reference with the hands-on learning that develops your skills and understanding in a flash. Create 3D objects with meshes, curves, and surfaces Add color, texture, shades, reflections, and transparencies Set your models in motion with animation and rigging Create expert-level scenes with lighting and camera placement If you want to learn 3D animation, but don't want to spend thousands of dollars getting started, Blender is just the solution you need. Blender For Dummies is the ultimate learning companion.
The Blender Python API : precision 3D modeling and add-on development by
Understand Blender's Python API to allow for precision 3D modeling and add-on development. Follow detailed guidance on how to create precise geometries, complex texture mappings, optimized renderings, and much more. This book is a detailed, user-friendly guide to understanding and using Blender's Python API for programmers and 3D artists. Blender is a popular open source 3D modeling software used in advertising, animation, data visualization, physics simulation, photorealistic rendering, and more. Programmers can produce extremely complex and precise models that would be impossible to replicate by hand, while artists enjoy numerous new community-built add-ons. The Blender Python API is an unparalleled programmable visualization environment. Using the API is made difficult due to its complex object hierarchy and vast documentation. The Blender Python API clearly explains the interface. You will become familiar with data structures and low-level concepts in both modeling and rendering with special attention given to optimizing procedurally generated models. In addition, the book: Discusses modules of the API as analogs to human input modes in Blender Reviews low-level and data-level manipulation of 3D objects in Blender Python Details how to deploy and extend projects with external libraries Provides organized utilities of novel and mature API abstractions for general use in add-on development.
HTML5 and CSS3 all-in-one for dummies by
A new edition of a bestseller covers the latest advances in web development! HTML5 and CSS3 are essential tools for creating dynamic websites and boast updates and enhanced features that can make your websites even more effective and unique. This friendly, all-in-one guide covers everything you need to know about each of these technologies and their latest versions so that you can use them together. Building on the bestselling formats of the first two editions, this new edition teaches you the fundamentals of HTML5 and CSS3, and then presents ways for using them with JavaScript, MySQL, and Ajax to create websites that work. Covers using JavaScript, PHP, MySQL, and Ajax in the context of programming dynamic web pages with CSS3 and HTML5 Includes self-contained minibooks that review HTML, CSS, design and layout, client-side JavaScript, Ajax and server-side, and putting it all together Examines new web development advancements including new technologies and changes to the standards Features a website that contains supporting materials including code and several valuable programs that are useful for web development HTML5 and CSS3 All-in-One For Dummies, 3rd Edition serves as the perfect reference for both web development beginners and seasoned professionals looking to learn more about how to get the most out of the powerful combination of HTML5 and CSS3.
A Moving subject by
Description: A Moving Subject offers a collection of essays from around the world. From Italy to the Middle East, from an analysis of A Night on Bald Mountain to African cinema animation, these essays help to paint the world of animation in a comprehensive and international manner. Handpicked by renowned animation historian and researcher Giannalberto Bendazzi, this book offers a look at the global foundations of animation from disparate regions, peoples and methods, and helps to demonstrate animation as a unifying factor of the human race. Key Features: A fresh perspective on animation from a global lens A new look into traditional animation produced from around the world Essays that reflect on the nature of colour, animation and light 　 Author: A former professor at the Nanyang Technological University of Singapore and the Università degli Studi of Milan, Italian-born Giannalberto Bendazzi has thoroughly investigated the history of animation for more than forty years. A founding member of the Society for Animation Studies, he has authored or edited various classics in various languages and has lectured extensively on every continent. He received an honorary doctorate from Lisbon University in 2019.
Prepare to board! : creating story and characters for animated features and shorts by
Successful storyboards and poignant characters have the power to make elusive thoughts and emotions tangible for audiences. Packed with illustrations that illuminate and a text that entertains and informs, Prepare to Board , 2ndedition presents the methods and techniques of animation master, Nancy Beiman, with a focus on pre-production, story development and character design. As one of the only storyboard titles on the market that explores the intersection of creative character design and storyboard development, the second edition of Prepare to Board is an invaluable resource for beginner and intermediate artists. Animators and artists will be able to spot potential problems before they cost time and money. Learn how the animation storyboard differs from live action boards and how characters must be developed simultaneously with the story. Positive and negative examples of storyboard and character design are presented and analyzed to demonstrate successful problem-solving techniques, applicable to a variety of animation projects. Featuring in-depth interviews with leading animators and storyboard artists, artists and animators alike can adapt professional workflows, techniques and problem solving solutions and add them to their own creative toolkit. Of course, no book about storyboarding would be complete without a rundown of the basic concepts of cinematic storytelling: camera angles, lenses, and composition. Artwork from an international array of students and professionals supplement the author's own illustrations. New to this edition will be a fully developed companion website featuring video tutorials highlighting the creation of animatics, good and bad pitching techniques along with updated images and even more content driven techniques.
You are in a course that will instill entrepreneurial thinking / mindsets that will prepare you for the challenges of a constantly changing digital landscape. The course prepares New Media students by allowing you to explore, validate, and prepare new business concepts that they can launch as start-up/micro-business/endeavors by being a media entrepreneur. The course outputs idea pitching, team building and iterative development that helps them to generate models and pitch it.
Blueprint to business : an entrepreneur's guide to taking action, committing to the grind, and doing the things that most people won't by
Essential reading for any would-be entrepreneur Blueprint to Business is the ultimate guide to becoming a successful entrepreneur. Bestselling author and CEO Mike Alden puts aside the rainbows and sunshine, gets real about what it takes to ''make it,'' and gives you the real-world guidance you need to hear. Through anecdotes and advice, he shares his experiences along with those of other top founders and entrepreneurs to give you a realistic picture of what it takes to build a business. It''s a bit of tough love, a healthy dose of reality, and a tremendously motivating guide to striking out on your own; from motivation and commitment to business licenses and the IRS, this guide is your personal handbook for the biggest adventure of your career. So you want to start a business: how much are you willing to commit in terms of time, money, and energy? How do you plan to bring in customers? What will set you apart from the crowd? What will convince clients to come to you rather than your competitor with an established track record? These questions must be answered before you even begin planning--and then, you have to make that canyon-sized leap from planning to doing. This book guides you through the early stages with practical advice from a real-world perspective. Turn ''dreams'' into goals, and goals into reality Discover just what it takes to build a successful business Dig into the paperwork and legal/regulatory requirements Adjust your expectations to reflect your abilities and willingness to commit Starting a business could be the best thing you''ve ever done--or it could be the worst. Mitigate the risk by setting yourself up for success from the very beginning with the invaluable advice in Blueprint to Business. Praise for Blueprint to Business "I''ve had the opportunity to work directly with Michael Alden on his children''s book. His business know how and ability to get things done is unparalleled." --Naren Aryal, CEO Mascot Books. "As an entrepreneur and author myself, I would recommend Blueprint to Business to anyone who is in business or looking to start a company. Michael Alden''s no nonsense approach is much needed for anyone who wants the real truth about the life of an entrepreneur." --Ken Kupchik, author of The Sales Survival Handbook Cold Calls, Commissions, and Caffeine Addiction The Real Truth About Life in Sales "Michael Alden''s story is truly inspirational. He has seen some extremely difficult times and has overcome extraordinary odds along his journey. He harnessed what he learned even as a young child to achieve great business success. The lessons in Blueprint to Business not only help those in business but it is for anyone who wants more out of life." --June Archer, author of YES! Every day can be a good day: The Keys to success that lead to an Amazing life "As a young entrepreneur, I have found that truly successful people help and teach others. Michael Alden has taken the time to help me with my business and my book. His experience is undeniable and I would recommend Blueprint to Business to any entrepreneur who wants to learn from someone who has done great things and continues to." --Casey Adams, social media influencer and author of Rise of The Young: How To Turn Your Negative Situation Into A Positive Outcome, and Build A Successful Personal Brand "Being an entrepreneur has its challenges. Michael Alden shares his business experiences to help others succeed. His advice and enthusiasm is directed towards teaching and leading through example. If you are looking to succeed in business this book is a must read!" --Christopher J. Wirth, entrepreneur, speaker, trainer, coach and host of the No Quit Living Podcast "I''ve known Mike for over ten years. I have had the opportunity to work very closely with him on dozens of transactions. His ability to get things done and work through obstacles is second to none. When most people would give up, Mike figures out a way to get things done." --Jim Shriner, television personality and author of Live Disease Free Naturally.
The business of fashion : designing, manufacturing, and marketing by
"No other book compares...This is the book students reference during their four years at university." - Tara Konya, Southern New Hampshire University, USA Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition · Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards · Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products · Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world · A new Careers Glossary listing job titles and descriptions found throughout the fashion industry The Business of Fashion STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary
Creativity and the performing artist : behind the mask by
Creativity and the Performing Artist: Behind the Mask synthesizes and integrates research in the field of creativity and the performing arts. Within the performing arts there are multiple specific domains of expertise, with domain-specific demands. This book examines the psychological nature of creativity in the performing arts. The book is organized into five sections. Section I discusses different forms of performing arts, the domains and talents of performers, and the experience of creativity within performing artists. Section II explores the neurobiology of physiology of creativity and flow. Section III covers the developmental trajectory of performing artists, including early attachment, parenting, play theories, personality, motivation, and training. Section IV examines emotional regulation and psychopathology in performing artists. Section V closes with issues of burnout, injury, and rehabilitation in performing artists.
Crushing it! : how great entrepreneurs build their business and influence--and how you can, too by
Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that's even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier--and not just financially--than they ever imagined possible by following Crush It principles. The secret to their success (and Gary's) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That's what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it's not about getting rich. It's a blueprint to living life on your own terms.
Digital enablement : the consumerizational and transformational effects of digital technology by
This collection of papers from the Digital Enablement Conference 2016 aims to illustrate various aspects of the digital enablement phenomenon. Over the last two decades, advances in digital technology have fundamentally transformed the way we do business, work, and live. As new technologies emerge, they offer new possibilities for addressing increasingly complex economic and social problems.Digital enablement refers to the consumerizational and transformational roles of digital technology in driving business and social innovation, and has profound, multi-disciplinary implications. Some of these include: Facilitating new business models that transform the way firms transact, market, and engage with customers; providing new means of income generation for disadvantaged groups; and generating new means of social interaction, which empowers employees, customers, small businesses, and entire communities.This book introduces readers to case studies of digital enablement in business and society. It offers unique insights into the phenomenon from multiple contexts, giving readers a nuanced understanding of the roles digital enablement can play.
Digital participation through social living labs : valuing local knowledge, enhancing engagement by
Digital Participation through Social Living Labs connects two largely separate debates: On the one hand, high speed internet access and associated technologies are often heralded as a means to bring about not only connectivity, but also innovation, economic development, new jobs, and regional prosperity. On the other hand, community development research has established that access by itself is necessary but not sufficient to foster digital participation for the broadest possible range of individuals. Edited by leading scholars from the fields of education, youth studies, urban informatics, librarianship, communication technology, and digital media studies, this book is positioned as a link to connect these debates. It brings together an international collection of empirically grounded case studies by researchers and practitioners from diverse backgrounds. They advance knowledge that fosters digital participation by identifying the specific digital needs, issues and practices of different types of communities as they seek to take advantage of access to digital technologies. Collectively, these cases propose new ways for enabling residents to develop their digital confidence and skills both at home and in their local community, particularly through a 'social living labs' approach. The book is organised around key focus areas: digital skills enhancement, youth entrepreneurship, connected learning, community digital storytelling, community-led digital initiatives and policy development.
Draplin Design Co. : pretty much everything by
Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in common: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work - posters, record covers, logos - and presents the process behind his design with projects like Field Notes and the "Things We Love" State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin's humor and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.
Entrepreneurial Creativity in a Virtual World by
'This informative and highly readable book tackles a novel, exciting and challenging topic: the nature of entrepreneurial activity in modern media industries. Based on wide reading and careful case study investigation, it offers the reader a rigorous analysis of this important subject. Synthesising insights from economic theory, management and media studies, the book explores the links between entrepreneurship, culture, networks and innovation. Creativity is an elusive concept; this book sharpens up the concept, and demonstrates its relevance to policy and practice.' - Mark C. Casson, University of Reading, UK The start of the 21st century has seen an explosion of online media, with creative content becoming a driving force for competitiveness. As twin engines of the digital economy, much has been said about both creativity and entrepreneurship but less about their relationship. Entrepreneurial Creativity in a Virtual Worldprovides a synthesis in order to develop a conceptual framework for these phenomena. Using real world case studies, Denise Tsang highlights the economic significance of digital media production in the video game, television and magazine sectors. She illustrates the key issues involved, such as intellectual content creation, coordinating commercial, artistic and technical resources, outsourcing of core creative inputs and engaging with the user community. The end result is a book that builds on existing literature to provide a new framework for entrepreneurial creativity. This book will be useful for students and researchers interested in the theory and evidence behind creativity and entrepreneurship. Consultants and policymakers in creative industries in the UK will find this to be an essential read.
Entrepreneurship for the creative and cultural industries by
Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a living from their artistic efforts. Entrepreneurship for the Creative and Cultural Industries will teach the basics of business in a way that is relevant to the challenges of running a small business marketing a creative product. Whether it is understanding the basics of business language, appreciating the crucial importance of finance, or using social media marketing, this innovative textbook covers the entrepreneurial skills required to succeed in the creative sector. Including advice from artists who have turned their idea in to a profitable business and worksheets that can be combined into a simple business plan, Kolb helps non-business minded creatives to understand everything they need to succeed in the increasingly competitive creative economy. This textbook is essential reading for non-business students who are looking to understand the business side of the creative sector whilst its practical style will also suit recent graduates in these industries
Foundations of business by
Gain the understanding of business to become a better employee, more informed consumer and even a successful business owner with Pride/Hughes/Kapoor's FOUNDATIONS OF BUSINESS, 6E. Every feature has been evaluated by experienced instructors and business students, like you. New applications and activities guide you in applying important concepts. This up-to-date edition highlights business ownership, management and organization, human resources, marketing, e-business, information systems, accounting and finance. You study ethics and social responsibility, small business and entrepreneurship and global issues. Cutting-edge content also emphasizes social media, international business, green and socially responsible business and sustainability. MindTap online resources help you further master important concepts and succeed in today's competitive business world and in your personal life.
Personal branding for entrepreneurial journalists and creative professionals by
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
The strategic digital media entrepreneur by
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history's wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company's unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
You are in a course that will instill entrepreneurial thinking / mindsets that will prepare you for the challenges of a constantly changing digital landscape. The course prepares New Media students by allowing you to explore, validate, and prepare new business concepts that they can launch as start-up/micro-business/endeavors by being a media entrepreneur. The course outputs idea pitching, team building and iterative development that helps them to generate models and pitch it.
Beyond the makerspace : making and relational rhetorics by
Makerspaces--local workshops that offer access to and training on fabrication technologies, often with a focus on creativity, education, and entrepreneurship--proliferated in the 2010s, popping up in cities across the world. Beyond the Makerspace is a longitudinal, ethnographically informed study of a particular Seattle makerspace that begins in 2015 and ends with the closing of the space in 2018. Examining acts of making with objects, tools, words, and relationships, Beyond the Makerspace reads making as a kind of rhetoric, or meaning-making work, and argues that acts of making things are rhetorical in the sense that they are culturally situated and that they mark boundaries of what counts as making and who counts as maker. By focusing on a particular makerspace over time, Shivers-McNair attends to a changing cohort of makerspace regulars as they face challenges of bringing their vision of inclusivity and diversity to fruition, and offers an examination of how makers are made (and unmade, and remade) in a makerspace. Beyond the Makerspace contributes not only to our understanding of making and makerspaces, but also to our understanding of how to study making--and meaning making, more broadly--in ways that examine and intervene in the marking of difference. Thus, the book examines what (and whose) values and practices we are taking up when we identify as makers or when we turn a writing classroom or a library space into a makerspace.
Blueprint to business : an entrepreneur's guide to taking action, committing to the grind, and doing the things that most people won't by
Essential reading for any would-be entrepreneur Blueprint to Business is the ultimate guide to becoming a successful entrepreneur. Bestselling author and CEO Mike Alden puts aside the rainbows and sunshine, gets real about what it takes to ''make it,'' and gives you the real-world guidance you need to hear. Through anecdotes and advice, he shares his experiences along with those of other top founders and entrepreneurs to give you a realistic picture of what it takes to build a business. It''s a bit of tough love, a healthy dose of reality, and a tremendously motivating guide to striking out on your own; from motivation and commitment to business licenses and the IRS, this guide is your personal handbook for the biggest adventure of your career. So you want to start a business: how much are you willing to commit in terms of time, money, and energy? How do you plan to bring in customers? What will set you apart from the crowd? What will convince clients to come to you rather than your competitor with an established track record? These questions must be answered before you even begin planning--and then, you have to make that canyon-sized leap from planning to doing. This book guides you through the early stages with practical advice from a real-world perspective. Turn ''dreams'' into goals, and goals into reality Discover just what it takes to build a successful business Dig into the paperwork and legal/regulatory requirements Adjust your expectations to reflect your abilities and willingness to commit Starting a business could be the best thing you''ve ever done--or it could be the worst. Mitigate the risk by setting yourself up for success from the very beginning with the invaluable advice in Blueprint to Business. Praise for Blueprint to Business "I''ve had the opportunity to work directly with Michael Alden on his children''s book. His business know how and ability to get things done is unparalleled." --Naren Aryal, CEO Mascot Books. "As an entrepreneur and author myself, I would recommend Blueprint to Business to anyone who is in business or looking to start a company. Michael Alden''s no nonsense approach is much needed for anyone who wants the real truth about the life of an entrepreneur." --Ken Kupchik, author of The Sales Survival Handbook Cold Calls, Commissions, and Caffeine Addiction The Real Truth About Life in Sales "Michael Alden''s story is truly inspirational. He has seen some extremely difficult times and has overcome extraordinary odds along his journey. He harnessed what he learned even as a young child to achieve great business success. The lessons in Blueprint to Business not only help those in business but it is for anyone who wants more out of life." --June Archer, author of YES! Every day can be a good day: The Keys to success that lead to an Amazing life "As a young entrepreneur, I have found that truly successful people help and teach others. Michael Alden has taken the time to help me with my business and my book. His experience is undeniable and I would recommend Blueprint to Business to any entrepreneur who wants to learn from someone who has done great things and continues to." --Casey Adams, social media influencer and author of Rise of The Young: How To Turn Your Negative Situation Into A Positive Outcome, and Build A Successful Personal Brand "Being an entrepreneur has its challenges. Michael Alden shares his business experiences to help others succeed. His advice and enthusiasm is directed towards teaching and leading through example. If you are looking to succeed in business this book is a must read!" --Christopher J. Wirth, entrepreneur, speaker, trainer, coach and host of the No Quit Living Podcast "I''ve known Mike for over ten years. I have had the opportunity to work very closely with him on dozens of transactions. His ability to get things done and work through obstacles is second to none. When most people would give up, Mike figures out a way to get things done." --Jim Shriner, television personality and author of Live Disease Free Naturally.
Creativity and the performing artist : behind the mask by
Creativity and the Performing Artist: Behind the Mask synthesizes and integrates research in the field of creativity and the performing arts. Within the performing arts there are multiple specific domains of expertise, with domain-specific demands. This book examines the psychological nature of creativity in the performing arts. The book is organized into five sections. Section I discusses different forms of performing arts, the domains and talents of performers, and the experience of creativity within performing artists. Section II explores the neurobiology of physiology of creativity and flow. Section III covers the developmental trajectory of performing artists, including early attachment, parenting, play theories, personality, motivation, and training. Section IV examines emotional regulation and psychopathology in performing artists. Section V closes with issues of burnout, injury, and rehabilitation in performing artists.
Draplin Design Co. : pretty much everything by
Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in common: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work--posters, record covers, logos--and presents the process behind his design with projects like Field Notes and the "Things We Love" State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin's humor and pointed observations on the contemporary design scene, Draplin Design Co. is the complete package for the new generation of designers.
Foundations of Business by
FOUNDATIONS OF BUSINESS, 4E gives readers the comprehensive preparation they'll need to succeed in today's competitive business world. By providing a brief survey of business, including management and organization, marketing, social media and e-business, information systems, accounting, and finance, this text introduces the reader to core business practices. In addition, the authors address other important concepts such as ethics and social responsibility, forms of ownership, small business concerns and entrepreneurship, and international business. This edition is filled with cutting-edge content, including up-to-date information on the economic crisis, social networking, competition in the global marketplace, and the green movement, as well as suggestions on how to manage a business in the midst of economic ups and downs. An abundance of study aids also is available within the text and on the student companion website to help you achieve success in the course and in today's competitive business world.
From single to scale : how a single person, small business, or an entrepreneur can grow their business to profit by
Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person." Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions: Do I have to do the work or can I outsource it to someone else? Can I receive 1,000 orders tomorrow and handle it? Is the process/delivery repeatable so anyone can do it? What You'll Learn: Develop a profitable, scalable business from what you're doing now Create content and attract an audience to that content Outsource your scalable process Scale your profit and money management Optimize your growth and prioritize meeting and exceeding your goals.
From starting small to winning big : the definitive digital marketing guide for startup entrepreneurs by
Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales-a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.
Global street economy and micro entrepreneurship by
Throughout the history of capitalism, street economy has found a space in the failures and externalities of the open market economy, but it has been derided or ignored in the mainstream media and academy. However, street economies are a solution, not a problem: popping up as a spontaneous solution to the failures of capitalism, these economies are an opportunity to learn, explore and grow away from the mainstream. Even though discussion of street economy and vendors is on the rise in recent years, the subject is still dealt with on the basis of sectors, cities and countries, not on a global scale. With the increase in the volume, types and functions of street activities, is has become more appealing for the wider population by including a wide variety of sectors. The studies in this volume of Contemporary Studies in Economic and Financial Analysisinvestigate the causes and effects of new street-focused formations, such as NASVI in India, and SWG in ILO, established in response to the new legal regulation and organizational needs that have emerged with increasing employment volume in the street economy. For researchers and students of contemporary economics, interested in a global view on a rising industry, this is a key exploration of how micro businesses play on the global level.
Personal branding for entrepreneurial journalists and creative professionals by
Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Start before you're ready : the young entrepreneurs guide to extraordinary success in work and life by
Unleash your entrepreneurial spirit with a counterintuitive approach to starting your own venture or taking your career to the next level Start Before You're Ready offers entrepreneurs an inspiring new roadmap to success -- one that runs against nearly everything you've ever been taught about business. Author Mick Spencer is living proof that success doesn't always rest down the traditional path of formal education and deep pockets. At the age of 22, with nothing to his name, he founded ONTHEGO Custom Apparel (www.otgcustom.com), a customised apparel and uniform company. Since then he has built a worldwide network of movers and shakers and raised millions in venture capital. His company is now a multi-million-dollar player on the international stage, disrupting the slow-moving industry with a modern blend of technological disruptions and social responsibility. In this book, he presents a solid case that analysis paralysis and endless 'preparation' won't get you anywhere -- you have to take that leap and do what you really want to do. Indeed, start before you're ready. Spencer challenges you to get outside your comfort zone and, although intimidating, his approach forces you to learn 'on the go' and focus on what you can do rather than what you can't. Engrossing personal anecdotes coach you through the frustrations and challenges, while vital tools and clear strategies give you a concrete plan for making every day count, many of which have been taught to Mick by billionaires, global CEO's and highly sought after founders. Chart your own path to success -- even without a university degree or financial assets Focus on what you can do right now to achieve your goals Master self-reliance, overcome adversity and discover your true purpose Learn positive habits and build confidence to overcome challenges Starting your own venture or pushing the boundaries in your career is always a leap of faith. It's saying 'yes' before figuring out how to deliver. It's moments of self-doubt followed by fiery adventurousness and courageous optimism. You are at once inspired, vulnerable, motivated and proud -- and you are capable of extraordinary things. Start Before You're Ready equips you with the inspiration and practical advice you need to succeed in today's entrepreneurial environment.
Philippine Culture and Society
NMPHCUL gives you an overview of Philippine culture and society within the context of our country’s history. The course intends to provide you with an in-depth understanding and appreciation of Philippine culture by studying its local knowledge, beliefs, practices, and institutional patterns in various localities. Arranged in themes and topics, you will take part in the discussions and interactions that cover various disciplines employing lectures, discussions, archival research and field studies in the lessons.
America's informal empires : Philippines and Japan by
With "Preface to the Philippine edition."
"Published by special arrangement with NUS Press, National University of Singapore"--Title page verso
(Re)making society : the politics of language, discourse, and identity in the Philippines by
Subjects:
Sociolinguistics Philippines.
Language and culture Philippines.
Philippines Languages.
Educating in the arts : the Asian experience : twenty-four essays by
Written by leaders in a wide range of creative fields and from all corners of the Asian region, this collection of essays presents arts and education programs which reflect traditional and contemporary practices. The volume aims to encourage the use of the arts in developing international understanding, celebrating cultural diversity, building cultural bridges and creating cross-cultural dialogue throughout the Asian region.
Mixed blessing : the impact of the American colonial experience on politics and society in the Philippines by
The book, published in 2002 by Greenwood Press, has been extensively modified for this second edition, published under the auspices of the most prestigious university in the Philippines. Several of the essays in the first edition have been replaced with new essays more directly relevant to the main theme of the complex Philippines-US interaction--characterized during the twentieth century by a mix of acute resentment and affectionate imitation. A new introduction also summarizes developments during the past decade, noting that ambivalence vis-à-vis the US has been somewhat attenuated, in part by the redress of a historical wrong when President Obama created in 2009 the Filipino Veterans Equity Compensation Fund. Domestically, however, while some economic reforms have been implemented and poverty has been reduced somewhat (albeit far less than expected), the challenge of improving governance and reducing corruption in the Philippines remains largely unmet. This updated and completely revised edition covers recent events since the election of President Corazon Aquino, and presents new information on the continuing legacy of corruption at the highest levels of politics.
Moral Politics in the Philippines by
Moral Politics in the Philippines offers an in-depth examination of the political participation and discourse of the urban poor in Manila. After the ousting of Ferdinando Marcos in 1986, society in the Philippines fractured along socioeconomic lines. The educated middle class began to recognize themselves as moral citizens and political participants while condemning the poor as immoral "masses" who earn money illegally and support corrupt leaders. Conversely, the poor believe themselves to be morally upright and criticize the rich as arrogant oppressors. Wataru Kusaka looks at the dangers of this moralization of politics during the last several decades, and he analyzes the damaging effects it has had on democracy by excluding much of society and marginalizing the interests of those most in need of resources.
Philippine society and the Individual by
Includes many papers that have become classics in Philippine sociology and anthropology.
Reformations : from High Renaissance to mannerism in the new West of religious contention and colonial expansion by
The rediscovery of classical ideas and the emergence of the great artists, architects and theorists of late fithteenth and early sixteenth-century Italy led to the cultural peak characterised as the High Renaissance. This fifth volume in the Architecture in Context series begins with a definition of Mannerism in art and architecture, the seminal development from the High Renaissance and the Baroque, associated with such dominant figures as Raphael, Michelangelo, Vignola, Giulio Romano and Palladio. The political context within which Mannerism and its variants developed - from the Reformation to the outbreak of the Thirty Years' War, a period of devastating religious strife and territorial contention - is outlined before the major figures and achievements of Italian architecture in the period are dealt with in great depth and breadth. The focus then moves to France and architects and thinkers such as Pierre Lescot, Philibert de l'Orme, J.A. du Cerceau and Salomon de Brosse. These two major traditions - with the intercession of architects from the Netherlands who had ideas of their own - had a huge impact in central Europe, the ideas spreading across a vast area including modern-day Germany, Austria and Poland. As well as travel, the development of printing was a vital element in the rapid and detailed promulgation of architectural knowledge and fashion; the influence of publications issued by Hans Vredeman de Vries, Cornelis Floris and Wendel Dietterlin is traced and illustrated. After a digression to the notably eclectic England of Elizabeth I and James I, where pioneers such a Robert Smythson were overshadowed by the towering figure of Inigo Jones, Refomations ends with a survey of architecture in the Iberian peninsula and the colonies of Spain and Portugal where the powerful influence of the Italian masters met a strong vernacular tradition. Profusely illustrated and with many specially drawn plans, this is a wide-ranging and detailed guide to the architecture of a period that continues to fascinate and engage us today.
Routledge handbook of the contemporary Philippines by
The Philippines is a fascinating example of a "poor country democracy" where issues of economic development and poverty, political participation and stability, as well as ethnicity and migration are crucial. The Routledge Handbook of the Contemporary Philippines provides a comprehensive overview of the current political, economic, social, and cultural issues of the country. The Handbook is divided into the following four sections concentrating on a different aspect of the Philippines: domestic politics; foreign relations; economics and social policy; cultures and movements. In terms of domestic politics, chapters discuss clientelism, bossism, dynasties, pork barrel and corruption as well as institutions - the presidency, congress, the judiciary, the civil service, political parties, and civilian-military relations. The Philippines is confronted with many overseas challenges, with the foreign relations section focused on the country's relationship with China, Japan, and the USA as well as assessing the impact of the Filipino diaspora community around the world. Regarding economics and social policy, authors examine industrial policy, capital flight, microfinance, technocracy, economic nationalism, poverty, social welfare programs, and livelihoods. The final section on Philippine cultures and movements highlights issues of customs, gender, religion, and nationalism while also examining various social and political forces - the peasantry, the middle class, indigenous peoples, NGOs, the left, trade unionism, the women's movement, and major insurgencies. Written by leading experts in the field, the Handbook provides students, scholars, and policymakers of Southeast Asia with an interdisciplinary resource on the evolving politics, society, and economics of the Philippines.
Shaping globalization : civil society, cultural power and threefolding by
Civil Society has become a major power in the world. The stunning defeat of the controversial and secretive Multilateral Agreement on Investments, the massive world-wide WTO protests, and the yearly meetings of the World Social Forum are testimony to its coming of age. With tens of millions of citizens and over a trillion dollars involved in advancing its agenda, civil society now joins the State and the Market as the third key institution shaping globalization. However, it cannot fully mobilize its resources and power because it lacks clear understanding of its identity. Shaping Globalization argues that global civil society is a cultural institution wielding cultural power, and shows how, through the use of this distinct power, it can advance its agenda in the political and economic realms of society without compromising its identity. The book then outlines the strategic implications for civil society both locally and globally, and explains that its key task is to inaugurate "threefolding:" the forging, where appropriate, of strategic partnerships between civil society, government, and business. Such authentic tri-sector partnerships are essential for advancing new ways for nations to develop, and for charting a different, sustainable kind of globalization. Using the model of The Philippine Agenda 21, the book shows how civil society and progressive individuals and agencies in government and business are demonstrating the effectiveness of this new understanding to ensure that globalization benefits the poor, societies, and nature. "Nicanor Perlas is one of the profound thinkers of our time. Shaping Globalization is a must-read for all who work for a positive future." -- David C. Korten, author, The Post Corporate World
Wala lang : 500-word articles on Philippine life & culture by
"The articles were first published in the Manila Bulletin on Mondays, from August 3, 2009 to November 23, 2011 under the column title, Wala lang"--Title page verso.
Philippine Culture and Society
NMPHCUL gives you an overview of Philippine culture and society within the context of our country’s history. The course intends to provide you with an in-depth understanding and appreciation of Philippine culture by studying its local knowledge, beliefs, practices, and institutional patterns in various localities. Arranged in themes and topics, you will take part in the discussions and interactions that cover various disciplines employing lectures, discussions, archival research and field studies in the lessons.
Basques in the Philippines by
The Basques played a remarkably influential role in the creation and maintenance of Spain's colonial establishment in the Philippines. Their skills as shipbuilders and businessmen, their evangelical zeal, and their ethnic cohesion and work-oriented culture made them successful as explorers, colonial administrators, missionaries, merchants, and settlers. They continued to play prominent roles in the governance and economy of the archipelago until the end of Spanish sovereignty, and their descendants still contribute in significant ways to the culture and economy of the contemporary Philippines. This book offers important new information about a little-known aspect of Philippine history and the influence of Basque immigration in the Spanish Empire, and it fills an important void in the literature of the Basque diaspora.
Citizens, Civil Society and Heritage-making in Asia by
This volume is based on papers from the second in a series of three conferences that deal with the multi-scalar processes of heritage-making, ranging from the local to the national and international levels, involving different players with different degrees of agency and interests. These players include citizens and civil society, the state, and international organizations and actors. The current volume focuses on the role of citizens and civil society in the politics of heritage-making, looking at how these players at the grass-roots level make sense of the past in the present. Who are these.
Contemporary Rhetorical Citizenship by
Building on the ancient idea that communication enables civilization, this book introduces the concept of rhetorical citizenship as a way to explore rhetoric's place in society. Christian Kock and Lisa Villadsen bring together contributions from various fields to highlight the discursive aspects of civic life. "The volume emphasizes the language-oriented rhetorical notion of citizenship and shifts us away from formal, legal-oriented, state-centric definitions. It makes a strong case for why attention to rhetoric is useful in understanding and addressing contemporary public controversies."--G. Thomas Goodnight, University of Southern California
Gender and public relations : critical perspectives on voice, image, and identity by
Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is positioned within the critical public relations stream. Through the prism of 'gender and public relations', it examines not only the manipulatory, but also the emancipatory, subversive and transformatory potential of public relations for the construction of meaning. Its focus is on the dynamic interrelationships arising from public relations activities in society and the gendered, lived experiences of people working in the occupation of public relations. There are many previously unexplored areas within and through public relations which the book examines. These include: the production of social meaning and power relations advocacy and activist campaigns for social and political change the negotiation of identity, diversity and cultural practice celebrity, bodies, fashion and harassment in the workplace notions of managing reputation and communicating policy. In extending the field of inquiry, this edited collection highlights how gender is accomplished and transformed, and, thus how power is exercised and inequality (re)produced or challenged in public relations. The book will expand thinking about power relations and privilege for both women and men and how these are affected by the interplay of social, cultural and institutional practices. Winner of the Outstanding Book PRide Award, awarded by the National Communication Association (NCA).
NGOization : complicity, Contradictions and Prospects by
The growth and spread of non-governmental organizations (NGOs) at local and international levels has attracted considerable interest and attention from policy-makers, development practitioners, academics and activists around the world. But how has this phenomenon impacted on struggles for social and environmental justice? How has it challenged - or reinforced - the forces of capitalism and colonialism? And what political, economic, social and cultural interests does this serve?NGOization - the professionalization and institutionalization of social action - has long been a hotly contested issue in grassroots social movements and communities of resistance. This book pulls together for the first time unique perspectives of social struggles and critically engaged scholars from a wide range of geographical and political contexts to offer insights into the tensions and challenges of the NGO model, while considering the feasibility of alternatives.
The Philippines : a global studies handbook by
A revealing look at the history and contemporary culture of the Philippine Islands and their multicultural and foreign-influenced facets. It is a locals-eye view that gets straight to the heart of the Filipino experience.
Settlement patterns in early modern colonization, 16th-18th centuries by 
Southeast Asia in the twentieth century : a reader by
This reader provides a comprehensive study of 20th-century Southeast Asia from the beginning of the century to the present. It concentrates particularly on the formation and development of 20th-century nationalist movements in the region, examining their early organization during the zenith of European imperial control and their evolution during the formative period of anti-colonial activity. It traces the intense period of revolutionary upheaval after the Second World War, the anti-colonial wars and the prolonged period of bargaining over the creation of independent states. The region became a frontline in the global Cold War. At the time of the steadily escalating Vietnam war, many of the internal and regional conflicts in Southeast Asia were resolved, and political structures and economic agendas were established that have remained largely intact to the present day.
You will be prepared for the rapidly changing and constantly shifting media and technology landscape. You will have a clear grasp of how media has increasing influence and impact in society and vice versa, how society consumes it and how crucial to you; the New Media designer continue to be New Media designers.
The course introduces the student to theories and social issues; and equips you with tools for your proposal development leading towards your CAPSTONE project. The Capstone is the showcase of the breadth of skills you acquired studying your respective New Media Program. The course will tackle communication and new media theories, issue analysis, research, message development, as well as project conceptualization and presentation. At the end of the course, you are expected to prepare a project brief and an audio-visual presentation of your proposed Capstone project.
Contemporary citizenship, art, and visual culture : making and being made by
Taking citizenship as a political position, cultural process, and intertwining of both, this edited volume examines the role of visual art and visual culture as sites for the construction and contestation of both state-sanctioned and cultural citizenships from the late 1970s to today. Contributors to this book examine an assortment of visual media--painting, sculpture, photography, performance, the built environment, new media, and social practice--within diverse and international communities, such as the United States, South Africa, Turkey, and New Zealand. Topics addressed include, but are not limited to, citizenship in terms of: nation building, civic practices, border zones, transnationalism, statelessness, and affects of belonging as well as alternate forms of, or resistance to, citizenship.
The digital plenitude : the decline of elite culture and the rise of digital media by
How the creative abundance of today's media culture was made possible by the decline of elitism in the arts and the rise of digital media.Media culture today encompasses a universe of forms-websites, video games, blogs, books, films, television and radio programs, magazines, and more-and a multitude of practices that include making, remixing, sharing, and critiquing. This multiplicity is so vast that it cannot be comprehended as a whole. In this book, Jay David Bolter traces the roots of our media multiverse to two developments in the second half of the twentieth century- the decline of elite art and the rise of digital media. Bolter explains that we no longer have a collective belief in "Culture with a capital C." The hierarchies that ranked, for example, classical music as more important than pop, literary novels as more worthy than comic books, and television and movies as unserious have broken down. The art formerly known as high takes its place in the media plenitude. The elite culture of the twentieth century has left its mark on our current media landscape in the form of what Bolter calls "popular modernism." Meanwhile, new forms of digital media have emerged and magnified these changes, offering new platforms for communication and expression. Bolter outlines a series of dichotomies that characterize our current media culture- catharsis and flow, the continuous rhythm of digital experience; remix (fueled by the internet's vast resources for sampling and mixing) and originality; history (not replayable) and simulation (endlessly replayable); and social media and coherent politics.
Documentary media : history, theory, practice by
In a digital moment where both the democratizing and totalitarian possibilities of media are unprecedented, the need for complex, ethical, and imaginative documentary media--for you, the reader of this book to think, question, and create--is vital. Whether you are an aspiring or seasoned practitioner, an activist or community leader, a student or scholar, or simply a curious audience member, author Broderick Fox opens up documentary media, its changing forms, and diversifying social functions to readers in a manner that is at once rigorous, absorbing, and practical. This new edition updates and further explores the various histories, ideas, and cultural debates that surround and shape documentary practice today. Each chapter engages readers by challenging traditional assumptions, posing critical and creative questions, and offering up innovative historical and contemporary examples. Additionally, each chapter closes with an "Into Practice" section that provides analysis and development exercises and hands-on projects that will assist you in generating a full project prospectus, promotional trailer, and web presence for your own documentary.
Eco-visionaries : art, architecture, and new media after the Anthropocene by
Eco-Visionaries presents contemporary positions in art and architecture seeking answers to current environmental problems that transcend mainstream notions of sustainability. This comprehensive volume is a companion to the collaborative 2018 exhibition endeavored by four participating European museums. Each show maintains a different focus and curatorial approach, and for each, artists investigate alternative visions regarding humankind's place on earth through video and sound works, paintings, and installations.While the series of exhibitions presents the works of artists and architects who offer critical reflections on pressing contemporary issues, the book unites research, essays, as well as a survey of the artworks. Besides the historical antecedents of current ecological thinking in the fields of art and design, this catalogue also promotes current approaches that represent alternative visions for future uses of energy, resources, and the environment.Exhibitions:10 April-8 October, 2018, MAAT-Museu de Arte, Arquitetura e Tecnologia, Lisbon, Portugal15 June-21 October, 2018, Bildmuseet, Umea, Sweden30 August-11 November, 2018, HeK-House of Electronic Arts Basel, Basel, Switzerland28 September, 2018-22 April, 2019, LABoral Centro de Arte y Creacion Industrial, Gijon, Spain
The Graphic design reader by
The Graphic Design Reader brings together key readings in this ever-changing field to provide an essential resource for students, researchers and practitioners. Taking as its starting point an exploration of the way in which theory and practice and canons and anti-canons have operated within the discipline, the reader brings together writings by important international design critics, including Wendy Siuyi Wong, Dick Hebdige, April Greiman, and Victor Margolin. Extracts are structured into clear thematic sections addressing history; education and the profession; type and typography; critical writing and practice; political and social change; changing visual landscapes, and graphic design futures. Each section has a contextual introduction by the editors outlining key ideas and debates, as well as an annotated guide to further reading and a comprehensive bibliography. The Graphic Design Reader features original visual essays which provide a critical platform for understanding and interpreting graphic design practice, as well as a wealth of illustrations accompanying key historical and contemporary texts from the 1920s to the present day.
Language, society, and new media : sociolinguistics today by
This book uses an interdisciplinary approach, integrating frameworks from sociolinguistics and linguistic anthropology and emerging strands of research on language and new media, to demonstrate the relationship between language, society, thought, and culture to students with little to no background in linguistics. Couched in this integrative "cultural linguistic" approach, each chapter covers the significant topics in this area, including language structures, language and cognition, and language variation and change, while also presenting future avenues of study by ending each chapter in a description of how language is evolving in online contexts. This new edition includes brand new discussions on social media and the creation of identity; gestural communication; emoji writing; multimodality; and language in the global village. Discussions are supported by a wealth of pedagogical features, including sidebars, activities and assignments, and a glossary. In this second edition of Language, Society, and New Media, Marcel Danesi demonstrates the dynamic connections between language, society, thought, and culture, and how they continue to evolve in today's rapidly changing digital world. It is ideal for students in introductory courses in sociolinguistics, language and culture, and linguistic anthropology.
Luxury and visual culture by
From couture fashion to opulent perfumes and decadent food, the luxury goods and services industry has grown at an unprecedented rate even in the context of a global recession. But in contemporary digital culture does luxury still reside in material things, or rather the look of things? In this first study of luxury through the lens of visual culture, Armitage argues that luxury is undergoing a shift from material culture to the immaterial culture of the visual, offering new forms of luxury engagement and unparalleled levels of pleasure never before offered to the senses. Calling for a new understanding of luxury in the changing visual landscape of contemporary society, Luxury and Visual Culture embraces an extraordinary range of cultural forms, including fashion, photography, social media, television, and art. From the masterpieces of Damien Hirst and Jeff Koons, to Richard Avedon's photography and Louis Vuitton's Flagship stores, the book explores key issues of globalization, digitization, consumer identity, "mass" luxury, and the role of art. This text is ideal for all students of contemporary luxury studies, as well as scholars and researchers in the field of visual culture.
New media installation : technology in public art by
Recent innovations in access to technology have led to an explosion in the number and variety of interactive art installations. Art pieces that would have been inconceivable twenty years ago are now popping up in galleries and public spaces around the world, expanding the range of human experience in mind-boggling ways. New Media Installation offers a fascinating look into the world of technology-based art installations, with a global selection of artists and works.
Social communication in advertising by
Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.
The Social Fact by
How the structure of news, information, and knowledge is evolving and how news media can foster social connection.While the public believes that journalism remains crucial for democracy, there is a general sense that the news media are performing this role poorly. In The Social Fact, John Wihbey makes the case that journalism can better serve democracy by focusing on ways of fostering social connection. Wihbey explores how the structure of news, information, and knowledge and their flow through society are changing, and he considers ways in which news media can demonstrate the highest possible societal value in the context of these changes.Wihbey examines network science as well as the interplay between information and communications technologies (ICTs) and the structure of knowledge in society. He discusses the underlying patterns that characterize our increasingly networked world of information-with its viral phenomena and whiplash-inducing trends, its extremes and surprises. How can the traditional media world be reconciled with the world of social, peer-to-peer platforms, crowdsourcing, and user-generated content? Wihbey outlines a synthesis for news producers and advocates innovation in approach, form, and purpose. The Social Fact provides a valuable framework for doing audience-engaged media work of many kinds in our networked, hybrid media environment. It will be of interest to all those concerned about the future of news and public affairs.
You will be prepared for the rapidly changing and constantly shifting media and technology landscape. You will have a clear grasp of how media has increasing influence and impact in society and vice versa, how society consumes it and how crucial to you; the New Media designer continue to be New Media designers.
The course introduces the student to theories and social issues; and equips you with tools for your proposal development leading towards your CAPSTONE project. The Capstone is the showcase of the breadth of skills you acquired studying your respective New Media Program. The course will tackle communication and new media theories, issue analysis, research, message development, as well as project conceptualization and presentation. At the end of the course, you are expected to prepare a project brief and an audio-visual presentation of your proposed Capstone project.
Art, media design, and postproduction : open guidelines on remix and appropriation by
Art, Media Design, and Postproduction: Open Guidelines on Appropriation and Remix offers a set of open-ended guidelines for art and design studio-based projects. The creative application of appropriation and remix are now common across creative disciplines due to the ongoing recycling and repurposing of content and form. Consequently basic elements which were previously exclusive to postproduction for editing image, sound and text, are now part of daily communication. This in turn pushes art and design to reconsider their creative methodologies. Author Eduardo Navas divides his book into three parts: Media Production, Metaproduction, and Postproduction. The chapters that comprise the three parts each include an introduction, goals for guidelines of a studio-based project, which are complemented with an explanation of relevant history, as well as examples and case studies. Each set of guidelines is open-ended, enabling the reader to repurpose the instructional material according to their own methodologies and choice of medium. Navas also provides historical and theoretical context to encourage critical reflection on the effects of remix in the production of art and design. Art, Media Design, and Postproduction: Open Guidelines on Appropriation and Remix is the first book of guidelines to take into account the historical, theoretical, and practical context of remix as an interdisciplinary act. It is an essential read for those interested in remix studies and appropriation in art, design and media.
The Corporate Media Toolkit by
This book offers corporate writers, producers and directors an accessibly-written, hands-on guide to practical techniques important in producing high-quality, nuanced work in a corporate environment. Exploring each phase of media development--project inception, client interactions, scriptwriting, preproduction, casting, auditions, production and postproduction--author Ray DiZazzo teaches readers how to "know what works" in corporate media, as well as an ability to focus on the nuance and subtleties that elevate typical media to a higher quality standard, whether it's crafting an intelligent script, framing and lighting a shot correctly, or knowing what transition to use in the editing suite. The book also features case studies illustrating real-life scenarios from the author and other corporate professionals, demonstrating these crucial techniques in practice. The Corporate Media Toolkit is a must-read for professionals and newcomers alike to bring their corporate media skills to the next level.
Digital media, projection design, and technology for theatre by
Digital Media, Projection Design, and Technology for Theatre covers the foundational skills, best practices, and real-world considerations of integrating digital media and projections into theatre.　The authors, professional designers and university professors of digital media in live performance, provide readers with a narrative overview of the professional field, including current industry standards and expectations for digital media/projection design, its related technologies and techniques. The book offers a practical taxonomy of what digital media is and how we create meaning through its use on the theatrical stage. The book outlines the digital media/projection designer's workflow into nine unique phases. From the very first steps of landing the job, to reading and analyzing the script and creating content, all the way through to opening night and archiving a design. Detailed analysis, tips, case studies, and best practices for crafting a practical schedule and budget, to rehearsing with digital media, working with actors and directors, to creating a unified design for the stage with lighting, set, sound, costumes, and props is discussed. The fundamentals of content creation, detailing the basic building blocks of creating and executing digital content within a design is offered in context of the most commonly used content creation methods, including: photography and still images, video, animation, real-time effects, generative art, data, and interactive digital media. Standard professional industry equipment, including media servers, projectors, projection surfaces, emissive displays, cameras, sensors, etc. is detailed. The book also offers a breakdown of all key related technical tasks, such as converging, warping, and blending projectors, to calculating surface brightness/luminance, screen size and throw distance, to using masks, warping content and projection mapping, making this a complete guide to digital media and projection design today. An eResource page offers sample assets and interviews that link to current and relevant work of leading projection designers.
Disruption in the Arts by
The volume examines from a comparative perspective the phenomenon of aesthetic disruption within the various arts in contemporary culture. It assumes that the political potential of contemporary art is not solely derived from presenting its audiences with openly political content, but rather from creating a space of perception and interaction using formal means: a space that makes hegemonic structures of action and communication observable, thus problematizing their self-evidence. The contributions conceptualize historical and contemporary politics of form in the media, which aim to be more than mere shock strategies, which are concerned not just with the 'narcissistic' exhibition of art as art, but also with the creation of a new common horizon of experience. They combine the analysis of paradigmatic works, procedures and actions with reference to theoretical debates in the fields of literature, media and art of the twentieth and twenty-first centuries. The essay-collection shows how textual, visual, auditive or performative strategies disclose their own ways of functioning, intervene in automated processes of reception and thus work on stimulating a sense of political possibilities. The editors acknowledge support from the European Union's Seventh Framework Program (FP 7/ 2007-2013), ERC grant agreement no. 312454.
The global contemporary art world by
The final installment in the critically-acclaimed trilogy on globalization and art explores the growing dominance of Asian centers of art This book takes readers on a fascinating journey around five Asian centers of contemporary art and its myriad institutions, agents, forms, materials, and languages, while posing vital questions about the political economy of culture and the power of visual art in a multi-polar world. He analyzes the financial powerhouse of Art Basel Hong Kong, new media art in South Korea, the place of the Kochi Biennale within contemporary art in India, transnational art and art education in China, and the geo-politics of art patronage in Palestine, and he develops a highly original synthesis of theoretical perspectives and empirical research. Drawing on detailed case studies and personal insights gained from his extensive experience of the contemporary art scene in Asia, Professor Harris examines the evolving relationship between the western centers of art practice, collection, and validation and the emerging "peripheries" of Asian Tiger societies with burgeoning art centers. And he arrives at the somewhat controversial conclusion that dominance of the art world is rapidly slipping away from Europe and North America. The Global Contemporary Art World is essential reading for undergraduates and postgraduate students in modern and contemporary art, art history, art theory and criticism, cultural studies, the sociology of culture, and globalization studies. It is also a vital resource for research students, academics, and professionals in the art world.
Mediated space : the architecture of news, advertising and entertainment by
As the social media revolution embeds itself in our daily lives, and as those who once consumed media become producers, established broadcast media producers are witnessing the dissolution of trust in their established authority. Mediated Space critiques contemporary intersections of Architecture and broadcast media that exploit spaces and places that are real, imagined or hybrids of the two in order to re-establish and strengthen the power of traditional capitalist mechanisms of production and consumption. Examining eight spatial constructions in North America, Europe, the Middle East and Africa, Mediated Space embarks on a global exploration of how architecture, spatial design and technology conspire in the service of global capitalism. In three thematic parts that focus on the automotive space of the city, the journalistic space of the news room and the mediated skyline of the city, Mediated Space makes an architectural critique of spaces that are rarely designed by architects but that are experienced every day by millions of people.
New media futures by
This book is intended for use in a large introductory class in new media in a program that covers the "full-stack" including critical/cultural studies, media management, diffusion of innovation, and synthetic media production. The first half of this basic sequence covered new media and democracy, finance, intellectual property law, basic games, and transmedia. The second half of the sequence covers many topics related to aesthetics, design, technology, and methodology. To that end, this book needed to be written so that it would be helpful for many different professors and trajectories of study. This book is in neither engineering, social science, nor the humanities, but also all of those. At the same time, this is a program in the Communication Studies and Media Studies traditions of the United States and that texture will come across
Photography and other media in the nineteenth century by
"A collection of essays investigating photography's role in the evolution of media and communication in the nineteenth century"--Provided by publisher.
The Routledge handbook of museums, media and communication by
Museums today find themselves within a mediatised society, where everyday life is conducted in a data-full and technology-rich context. In fact, museums are themselves mediatised: they present a uniquely media-centred environment, in which communicative media is a constitutive property of their organisation and of the visitor experience. The Routledge Handbook of Museums, Media and Communication explores what it means to take mediated communication as a key concept for museum studies and as a sensitising lens for media-related museum practice on the ground. Including contributions from experts around the world, this original and innovative Handbook shares a nuanced and precise understanding of media, media concepts and media terminology, rehearsing new locations for writing on museum media and giving voice to new subject alignments. As a whole, the volume breaks new ground by reframing mediated museum communication as a resource for an inclusive understanding of current museum developments. The Routledge Handbook of Museums, Media and Communication will appeal to both students and scholars, as well as to practitioners involved in the visioning, design and delivery of mediated communication in the museum. It teaches us not just how to study museums, but how to go about being a museum in today's world. The book is available for free in PDF format as Open Access at www.taylorfrancis.com. It has been made available under a a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license
In the age of the internet, New Media has been more than just a platform for communication. Digital content has evolved in so many ways that the classic 3-act structure or the Hollywood standard of writing screenplays is no longer the standard. This course will provide the student the necessary mindset in forming narratives for multiple platforms. They will learn to map the “hero’s journey” through short form, if not episodic content. This course also introduces the concept of Transmedia Storytelling by creating “universes” with their own set of values, mythology and milieu, and where stories are developed through animation, live action, photography, action-figure design (sculpture),etc.
Digital storytelling : capturing lives, creating community by
In this revised and updated edition of the StoryCenter's popular guide to digital storytelling, StoryCenter founder Joe Lambert offers budding storytellers the skills and tools they need to craft compelling digital stories. Using a "Seven Steps" approach, Lambert helps storytellers identify the fundamentals of dynamic digital storytelling - from conceiving a story, to seeing, assembling, and sharing it. Readers will also find new explorations of the global applications of digital storytelling in education and other fields, as well as additional information about copyright, ethics, and distribution. The book is filled with resources about past and present projects on the grassroots and institutional level, including new chapters specifically for students and a discussion of the latest tools and projects in mobile device-based media. This accessible guide's meaningful examples and inviting tone makes this an essential for any student learning the steps toward digital storytelling.
Interactive narratives and transmedia storytelling : creating immersive stories across new media platforms by
Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, virtual reality and augmented reality, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more. Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multiplatform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world.
Journalism design : interactive technologies and the future of storytelling by
Journalism Designis about the future of journalism. As technologies increasingly, and continually, reshape the way we interact with information, with each other and with our environment, journalists need new ways to tell stories. Journalists often see technology as something that improves what they are doing or that makes it more convenient. However, the growing might of technology companies has put journalism and news organisations in a difficult position: readers and revenues have moved, and platforms exert increasing control over story design. Skye Doherty argues that, rather than adapting journalism to new technologies, journalists should be creating the technologies themselves and those technologies should be designed for core values such as the public interest. Drawing from theories and practices of interaction design, this book demonstrates how journalists can use their expertise to imagine new ways of doing journalism. The design and development of the NewsCube, a three-dimensional storytelling tool, is detailed, as well as how interaction design can be used to imagine new forms of journalism. The book concludes by calling for closer ties between researchers and working journalists and suggests that journalism has a hybrid future - in newsrooms, communities, design studios and tech companies.
Photocommunication Across Media by
Photocommunication Across Media is a must-have for aspiring mass media professionals who are striving to compete in the new landscape of convergence journalism and media. You will learn principles of photography both still and video and how to incorporate them into your storytelling. That's no longer a specialty skill--in today's world of media, it's a necessity. Editors Ross Collins and Keith Greenwood collaborate with highly accomplished photographers to make the concepts and techniques of today's mass media photography accessible to all readers. Photocommunication Across Media speaks directly to journalists, advertisers and professional communicators who want to round out their toolkit without sifting through dense texts meant specifically for photographers and photojournalists. This guide, edited by experts who teach these concepts to the next generation of media professionals, is everything you need to know--and nothing you don't--to take the next step for your career in communication.
Smartphone video storytelling by
Smartphone Video Storytelling helps readers master the techniques for making compelling short-form video content with a smartphone. With mobile journalism on the rise, it's becoming increasingly important to understand the entire process and potential for conveying stories across multiple platforms. This richly illustrated text provides students with the essential smartphone video reporting skills: From choosing the right editing app to working with interview subjects on camera. The ethics of non-fiction video storytelling are highlighted to reinforce core journalistic principles. The chapters feature mini-tutorials and exercises that introduce the key principles of filmmaking. The student exercises and library of online video lessons introduce the building blocks of visual storytelling using real-world reporting examples. A story-based approach allows instructors to use the experiences of making each project in order to teach the fundamentals of video storytelling in a natural way. Each story lesson introduces the necessary stages, including planning, filming, and editing . . . and all with a smartphone.
Social media for fashion marketing : storytelling in a digital world by
Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour. This book uniquely explores how social media marketing platforms are utilized and integrated by fashion industry professionals to better understand a brand's target audience, determine new digital strategies for growth and to create effective new media tools. Readers gain valuable insights through a range of digital marketing case studies and chapter exercises that focus on critical thinking and practical applications. The title also features an impressive wealth of interviews with key industry practitioners, including Daniel Plenge (Marc Jacobs), Aliza Licht (Donna Karan International), Alistair Allan (Burberry), Laura West (Nike) and Andrea Port (Kenneth Cole).
Strategic writing : multimedia writing for public relations, advertising and more by
In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
The Technique of Film and Video Editing by
This updated sixth edition of The Technique of Film and Video Editing provides a detailed, precise look at the artistic and aesthetic principles and practices of editing for both picture and sound. Ken Dancyger puts into context the storytelling choices an editor will have to make against a background of theory, history, and practice across a range of genres, including action, comedy, drama, documentary and experimental forms, featuring analysis of dozens of classic and contemporary films. This new sixth edition includes new chapters on the influence of other media on the editing form, on the importance of surprise in editing, on the contributions of Robert Altman to the art of editing and on the experimental documentary. This edition also includes expanded coverage in technology, creative sound, point of view, and the long take. New case studies explore Whiplash (2014), Room (2015), Lincoln (2012), Tangerine (2015), The Beaches of Agnès (2008), American Sniper (2014), Son of Saul (2015), The Revenant (2015), and many more.
Television : visual storytelling and screen culture by
For over two decades, Television has served as the foremost guide to television studies, offering readers an in-depth understanding of how television programs and commercials are made and how they function as producers of meaning. Author Jeremy G. Butler shows the ways in which camera style, lighting, set design, editing, and sound combine to produce meanings that viewers take away from their television experience. Highlights of the fifth edition include: An entirely new chapter by Amanda D. Lotz on television in the contemporary digital media environment. Discussions integrated throughout on the latest developments in screen culture during the on-demand era--including the impact of binge-watching and the proliferation of screens (smartphones, tablets, computer monitors, etc.). Updates on the effects of new digital technologies on TV style.
Writing for news media : the storyteller's craft by
Writing for News Media is a down-to-earth guide on how to write news stories for online, print and broadcast audiences. It celebrates the craft of storytelling, arguing for its continued importance in a modern newsroom. With dynamism and humour, Ian Pickering, a journalist with 30 years' experience, offers readers practical advice on being a news journalist, with step-by-step guidance on creating a great story and writing the perfect news copy. Chapters include: extracts from published news articles to help illustrate the dos and don'ts of storytelling; the ten golden rules for structuring and putting together a successful news article, including 'Nail the intro', 'Let it flow' and 'Keep it simple'; instruction on writing stories for different specialist subjects, including politics, court cases, economics, funnies and celebrity; help for readers on how to write for broadcast news; tips on how to write headlines, how to use pictures, how to make the most of quotations and how to avoid common style and grammar mistakes; glossaries covering a range of different aspects of news journalism, including types of news story, online and data journalism, typesetting and broadcasting. This is an instructive and insightful manual which champions brilliant storytelling and writing with flair. It introduces a set of key creative and analytical techniques that will help students of journalism and young professionals hone and refi ne their story-writing skills.
In the age of the internet, New Media has been more than just a platform for communication. Digital content has evolved in so many ways that the classic 3-act structure or the Hollywood standard of writing screenplays is no longer the standard. This course will provide the student the necessary mindset in forming narratives for multiple platforms. They will learn to map the “hero’s journey” through short form, if not episodic content. This course also introduces the concept of Transmedia Storytelling by creating “universes” with their own set of values, mythology and milieu, and where stories are developed through animation, live action, photography, action-figure design (sculpture),etc.
Deep stories : practicing, teaching, and learning anthropology with digital storytelling by
Have you ever wondered what makes storytelling and digital media a powerful combination? This edited volume examines the opportunities to think, do, and/or create jointly afforded by digital storytelling. The editors of this volume contend that digital storytelling and digital media can create spaces of empowerment and transformation by facilitating multiple kinds of border crossings and convergences involving groups of peoples, places, knowledge, methodologies, and teaching pedagogies. The book is unique in its inclusion of anthropologists and education practitioners and its emphasis on multiple subfields in anthropology. The contributors discuss digital storytelling in the context of educational programs, teaching anthropology, and ethnographic research involving a variety of populations and subjects that will appeal to researchers and practitioners engaged with qualitative methods and pedagogies that rely on media technology.
More than meets the eye : special effects and the fantastic transmedia franchise by
From comic book universes crowded with soaring superheroes and shattering skyscrapers to cosmic empires set in far-off galaxies, today's fantasy blockbusters depend on visual effects. Bringing science fiction from the studio to your screen, through film, television, or video games, these special effects power our entertainment industry. This text delves into the world of fantastic media franchises to trace the ways in which special effects over the last 50 years have become central not just to transmedia storytelling but to worldbuilding, performance, and genre in contemporary blockbuster entertainment.
Photocommunication Across Media by
Photocommunication Across Media is a must-have for aspiring mass media professionals who are striving to compete in the new landscape of convergence journalism and media. You will learn principles of photography both still and video and how to incorporate them into your storytelling. That's no longer a specialty skill--in today's world of media, it's a necessity. Editors Ross Collins and Keith Greenwood collaborate with highly accomplished photographers to make the concepts and techniques of today's mass media photography accessible to all readers. Photocommunication Across Media speaks directly to journalists, advertisers and professional communicators who want to round out their toolkit without sifting through dense texts meant specifically for photographers and photojournalists. This guide, edited by experts who teach these concepts to the next generation of media professionals, is everything you need to know--and nothing you don't--to take the next step for your career in communication.
Smartphone Video Storytelling by
Smartphone Video Storytelling helps readers master the techniques for making compelling short-form video content with a smartphone. With mobile journalism on the rise, it's becoming increasingly important to understand the entire process and potential for conveying stories across multiple platforms. This richly illustrated text provides students with the essential smartphone video reporting skills: From choosing the right editing app to working with interview subjects on camera. The ethics of non-fiction video storytelling are highlighted to reinforce core journalistic principles. The chapters feature mini-tutorials and exercises that introduce the key principles of filmmaking. The student exercises and library of online video lessons introduce the building blocks of visual storytelling using real-world reporting examples. A story-based approach allows instructors to use the experiences of making each project in order to teach the fundamentals of video storytelling in a natural way. Each story lesson introduces the necessary stages, including planning, filming, and editing . . . and all with a smartphone. Online example videos can be found at http://smartfilmbook.com/
Social media marketing : strategies in utilizing consumer-generated content by
Faced with constant changes in consumer behavior, marketers are seeking various tools to promote and market their brands. Among those tools, the most impactful is consumer-generated content (CGC). CGC is viewed as consumers' vote of confidence, which is a form of social proof. CGC allows consumers to be involved with the companies' marketing strategy. Brands and companies have enabled consumers to be producers of original content, cocreators for an existing brand, and curators for trending ideas in the marketing place. The author explains why it is even more important today that brands need consumers' voices to advocate their brands. In this lively and practical book, she uses theories to explain consumers' psychology and offers practical examples of which social media platforms are conducive to CGC and why. In addition, she explains how consumers use CGC in different countries, the importance of influencer marketing, and ultimately teaches the strategy of using CGC effectively.
Star Wars and the history of transmedia storytelling by
Star Wars has reached more than three generations of casual and hardcore fans alike, and as a result many of the producers of franchised Star Wars texts (films, television, comics, novels, games, and more) over the past four decades have been fans-turned-creators. Yet despite its dominant cultural and industrial positions, Star Wars has rarely been the topic of sustained critical work. Star Wars and the History of Transmedia Storytelling offers a corrective to this oversight by curating essays from a wide range of interdisciplinary scholars in order to bring Star Wars and its transmedia narratives more fully into the fold of media and cultural studies. The collection places Star Wars at the center of those studies' projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world's most profitable transmedia franchise.
Storytelling for Virtual Reality by
Storytelling for Virtual Reality serves as a bridge between students of new media and professionals working between the emerging world of VR technology and the art form of classical storytelling. Rather than examining purely the technical, the text focuses on the narrative and how stories can best be structured, created, and then told in virtual immersive spaces. Author John Bucher examines the timeless principles of storytelling and how they are being applied, transformed, and transcended in Virtual Reality. Interviews, conversations, and case studies with both pioneers and innovators in VR storytelling are featured, including industry leaders at LucasFilm, 20th Century Fox, Oculus, Insomniac Games, and Google. For more information about story, Virtual Reality, this book, and its author, please visit StorytellingforVR.com
Storytelling in Design by
With the wide variety of devices, touch points, and channels in use, your ability to control how people navigate your well-crafted experiences is fading. Yet it's still important to understand where people are in their journey if you're to deliver the right content and interactions atthe right time and on the right device. This practical guide shows you how storytelling can make a powerful difference in product design. Author Anna Dahlström details the many ways you can use storytelling in your projects and throughout your organization. By applying tried-and-tested principles from film and fiction to the context of design and business, you'll learn to create great product experiences. Learn how the anatomy of a great story can make a difference in product design Explore how traditional storytelling principles, tools, and methods relate to key product design aspects Understand how purposeful storytelling helps tell the right story and move people into action Use storytelling principles to tell, sell, and present your work
Storytelling in the digital world by
Storytelling in the Digital World explores new, emerging narrative practices as they are enacted on digital platforms such as Amazon, Facebook, Twitter, and YouTube. Contributors' online ethnographies investigate a wide range of themes including the nature of processes of transformation and recontextualization of offline events into digital narratives; the effects of digital anonymity and pseudonymity on narrative practices; the strategies through which virtual communities discursively work together to solidify and negotiate their sociocultural identities; the tensions between the affordances that characterize different online media and the communicative needs of users; the structures and modes in which virtual users construct and enact participatory practices in these environments; and the significance of different spatiotemporal dimensions in the encoding, sharing and appreciation of stories. More generally, the volume engages with some of the theoretical and methodological challenges that the growing presence of digital technologies and media poses to narrative analysis. Originally published as special issue of Narrative Inquiry 27:2 (2017)
Strategic writing : multimedia writing for public relations, advertising and more by
In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
ADVANCE LIGHTING TECHNIQUES is designed for students who have successfully completed the Introduction to Photography course. You will learn the advanced techniques of photography specially the professional methods of creative lighting. The aim of this advanced course is to develop your insights and understanding of the various characteristics of light as an extremely important aspect of professional photography. Emphasis is placed on the effective and creative use of light with all its diverse characteristics and various techniques, and on the creative and conceptual role you will play as the photographer.
Advanced visual effects compositing : techniques for working with problematic footage by
In Advanced Visual Effects Compositing: Techniques for Working with Problematic Footage, learn to tackle difficult visual effect composites in layer-based and node-based compositing programs. In this book, industry veteran and compositing expert Lee Lanier offers tips, tricks, techniques, and workflows for difficult visual effects shots, including poorly shot green screen, moving shots with no visible motion tracking marks, shots requiring three-dimensional (3D) elements that lack 3D renders, poor-quality stock footage, and incorrectly lit shots. Lanier details the common problems of visual effects shots and offers practical solutions using examples from Adobe After Effects and Blackmagic Design Fusion. An accompanying eResource (www.routledge.com/9781138668348) features video image sequences, 3D renders, and other tutorial materials, allowing you to practice the discussed techniques. The visual effects challenges covered in this book include: Chroma keying Motion tracking Relighting in the composite Repairing plates Replicating damage Adding depth with 2.5D Working with stock footage
Capturing light : the heart of photography by
In all photography it's the quality of light that makes or breaks the shot. For professional photographers, chasing the light, waiting for it, sometimes helping it, and finally capturing it is a constant preoccupation -- and for some an obsession. Drawing on four decades of doing just this, Michael Freeman takes a simple but practical approach to reacting to, and capturing photography's most important commodity. There are just three sections titled Waiting, Chasing, and Helping. Waiting explains the light that photographers can anticipate and plan for, while Chasing explores the transient, serendipitous lighting conditions that photographers have to work quickly to exploit. Helping, the final and most technical section, focuses on the skills and techniques for enhancing, reducing, or otherwise controlling light, covering everything from in-the-field shooting choices to technical transformations to post-production.
Food photography and lighting by
Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it's tempting to think that anyone can photograph food, but it's another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a "lighting master," and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments-from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.
Light + photomedia : a new history and future of the photographic image by
Light and Photomedia proposes that, regardless of technological change, the history and future of photomedia is essentially connected to light. It is a fundamental property of photomedia, binding with space and time to form and inform new, explicitly light-based structures and experiences. Jai McKenzie identifies light-space-time structures throughout the history of photomedia, from the early image machines through analogue and digital image machines to the present day. She proposes that they will continue to develop in the future and takes us to future image machines of the year 2039. With the use of the theories of Paul Virilio, Jean Baudrillard and Vilem Flusser, featuring artists including Henri Cartier-Bresson, Nam June Paik, Yves Klein, Eadweard Muybridge, Martha Rosler, Cindy Sherman and Michael Snow, as well as their photographic images, Light and Photomedia places the reader in a new history and future which, although mostly overlooked by the canon of photomedia theory, is an essential line of enquiry for contemporary thinking and dialogue in photography.
Light : science & magic : an introduction to photographic lighting by
Photographic lighting is a topic that will never go out of style, no matter how sophisticated cameras and other technology get. Even with the most high-tech gear, photographers still need to put a lot of thought and vision into lighting their photographs in order to get great results. This key skill has the power to dramatically and quickly improve photographs. Light Science and Magic provides you with a comprehensive theory of the nature and principles of light, with examples and instructions for practical application. Featuring photographs, diagrams, and step-by-step instructions, this book speaks to photographers of varying levels. It provides invaluable information on how to light the most difficult subjects, such as surfaces, metal, glass, liquids, extremes (black-on-black and white-on-white), and portraits. This new edition includes: All new chapter titled "Setting Up Your New Studio" A re-vamped and expanded chapter 8 now titled "Making Portraits" New appendix of reliable photo gear sources Over 100 new photographs and informational sidebars Updated information about advances in flash equipment, LED panels and fluorescent lights Styles of lighting continue to change, but the nature of light will always remain the same. Once photographers understand the basic physics of lighting, they can apply that knowledge to a broad range of photographic styles.
Lighting by
Understanding light is fundamental to good photography. How any image is lit will change how the viewer sees and interprets the content. The second edition of Basics Photography 02- Lighting teaches the theory and background of how light 'works', the different types of light and the rules it obeys. Natural light, available light and photographic light sources in the studio are all explained and key guidance given on how to measure, control and use light for the best photographic exposure.
Michael Freeman's photo school : light & lighting by
Learn to read light in this complete course on the most important aspect of every photograph. Beginning with an overview of how digital cameras measure and record light, Michael Freeman goes on to explore the different ways to interact with existing light.
Nikon creative lighting system digital field guide by
Detailed coverage of the three high-end speedlights built exclusively for new Nikon SLRs Nikon speedlights put creative control of flash at the photographer's command, and with Nikon's Creative Lighting System, flash control is practically intuitive and possibilities are seemingly endless. However, setting up, synchronizing the equipment, and determining lighting ratios can be a daunting task. This new edition of a bestseller puts your mind at ease in a flash. Award-winning photographer Benjamin Edwards begins with the basics and demystifies the complexities of using multiple speedlights, adjusting flash outputs, and setting up a wireless studio in an understandable, approachable way. Teaches you how to fill in shadows, reveal detail, and add a sense of motion or visual effects to your images, all with automatic ease and total wireless control Includes coverage of other Creative Lighting System components such as Nikon's wireless commander and macro speedlights Explores the basic functions of the SB-910, continues with the SB-700 and the similar, but less expensive, SB-600 Boasts unique, detailed advice on lighting specific subjects: weddings, pets, product shots, corporate locations, portraits, large groups, sports, and much more While the Nikon Creative Lighting System speedlights are like having a low cost, wireless, studio lighting system that's portable enough to fit in a camera bag, this invaluable guide does fit in your camera bag and goes where you go to help you take control of this amazing lighting system.
Sketching light : an illustrated tour of the possibilities of flash by
Legendary magazine photographer Joe McNally takes students on another memorable ride with Sketching Light, another trip into the land of light--but this time running the gamut from small flash to big flash, and everywhere in between. He includes coverage of Nikon Speedlights, but he also covers big flash, as well as "in-between" lights as the Elinchrom Quadra. The exploration of new technology, as well as the explanation of older technology. No matter what equipment Joe uses and discusses, the most important element of Joe's instruction is that it is straightforward, complete, and honest. No secrets are held back, and the principles he talks about apply generally to the shaping and quality of light, not just to an individual model or brand of flash. He tells students what works and what doesn't via his let's-see-what-happens approach, he shows how he sets up his shots with plentiful sketches and behind-the-scenes production shots, and he does it all with the intelligence, clarity, and wisdom that can only come from shooting in the field for 30 years for the likes of National Geographic, Time, Life, and Sports Illustrated--not to mention the wit and humor of a clearly warped (if gifted) mind.
Street Photography by
With both training and preparation, a street photographer needs to make rapid decisions; there may only be a fraction of a second to immortalize a moment in time that has never happened before and will never happen again. This is where Street Photography: Creative Vision Behind the Lens comes in. Follow Valérie Jardin on an inspiring photo walk around the world. After an overview of the practical and technical aspects of street photography, Valérie takes you along on a personal photographic journey as she hits the streets of her favorite urban haunts. She shows you the art of storytelling through her photographs, from envisioning the image to actually capturing it in the camera. Learn about the technical and compositional choices she makes and the thought process that spurred the click of the shutter.　 Perfect for both the new photographer excited to capture the world around them and for the experienced street photographer wishing to improve their techniques and images, Street Photography requires no special equipment, just a passion for seeing and capturing the extraordinary in the ordinary.
Street photography : creative vision behind the lens by
With both training and preparation, a street photographer needs to make rapid decisions; there may only be a fraction of a second to immortalize a moment in time that has never happened before and will never happen again. This is where Street Photography: Creative Vision Behind the Lens comes in. Follow Valérie Jardin on an inspiring photo walk around the world. After an overview of the practical and technical aspects of street photography, Valérie takes you along on a personal photographic journey as she hits the streets of her favorite urban haunts. She shows you the art of storytelling through her photographs, from envisioning the image to actually capturing it in the camera. Learn about the technical and compositional choices she makes and the thought process that spurred the click of the shutter.　 Perfect for both the new photographer excited to capture the world around them and for the experienced street photographer wishing to improve their techniques and images, Street Photography requires no special equipment, just a passion for seeing and capturing the extraordinary in the ordinary.
ADVANCE LIGHTING TECHNIQUES is designed for students who have successfully completed the Introduction to Photography course. You will learn the advanced techniques of photography specially the professional methods of creative lighting. The aim of this advanced course is to develop your insights and understanding of the various characteristics of light as an extremely important aspect of professional photography. Emphasis is placed on the effective and creative use of light with all its diverse characteristics and various techniques, and on the creative and conceptual role you will play as the photographer.
Chroma : a photographer's guide to lighting with color by
Learning to work with light is an important milestone in every photographer’s career, and the ability to craft light to fit your vision for an image is a skill that cannot be overrated. Most often, that crafting of light is spoken of in terms of the quality and quantity of light. But there is an important, third component of light that heavily influences the final look of the image: the color of light.
The enthusiast's guide to night and low-light photography : 50 photographic principles you need to know by
If you're a passionate photographer and you're ready to take your work to the next level, The Enthusiast's Guide book series was created just for you. Whether you're diving head first into a new topic or exploring a classic theme, Enthusiast's Guides are designed to help you quickly learn more about a topic or subject so that you can improve your photography. The Enthusiast's Guide to Night and Low-Light Photography: 50 Photographic Principles You Need to Know teaches you how to shoot compelling images at night and in low-light situations. Chapters are broken down into a series of numbered lessons, with each lesson providing what you need to improve your photography. In this book, which is divided into five chapters that include 50 photographic principles to help you create great images, photographer and author Alan Hess covers all the necessary gear and camera settings, as well as topics such as light painting, photographing the night sky, shooting great cityscapes, and post-processing techniques that will bring out the best in your photographs. Example lessons include: Using Manual exposure mode is the best way to go Focusing in low light Mounts, clamps, and other ways to keep the camera stable How high can you push the ISO Creating low-light portraits How to get those starburst street lights Correcting the tones in your image Written in a friendly and approachable manner and illustrated with examples that drive home each lesson, The Enthusiast's Guide to Night and Low-Light Photography is designed to be effective and efficient, friendly and fun. Read an entire chapter at once, or read just one topic at a time. With either approach, you'll quickly learn a lot so you can head out with your camera to capture great shots.
Follow the sun : a field guide to architectural photography in the digital age by
Follow the Sun will guide you through all aspects of architectural photography, from the genre's rich history to the exciting new approaches brought by the advent of the digital age. It explains how to use the powerful tools of digital photography while employing many of the skills and traditions of the established genre. Written to be accessible to professionals, amateurs, and students alike, this book will be useful for photographers exploring architecture as fine artists, on editorial assignments, or on commercial shoots. Key features include: * Example photographs and diagrams * Historical background of architectural photography * Advice on essential equipment * How to plan a shoot to your advantage * How to use tilt-shift lenses for architecture * Editing workflow and strategies * Interviews with architectural photographers Peter Aaron, Magda Biernat, Ty Cole, and Elizabeth Felicella.
Food photography & lighting : a commercial photographer's guide to creating irresistible images by
Creating mouth-watering food images requires more than just a love of food and access to a kitchen. With the popularity of food blogs and photography how-tos, it's tempting to think that anyone can photograph food, but it's another thing entirely to shoot for a tight ad layout with the pressure of your client watching over your shoulder. Commercial food photographer Teri Campbell has been called a "lighting master," and in this beautifully illustrated book, he not only shares his detailed lighting set-ups and shooting techniques for a wide range of food and drink shots, but also offers candid advice on how to set up a studio, use the right equipment, market your work, find clients, bid on assignments, hire food and prop stylists, and communicate effectively with everyone on the set. Campbell shares his expertise on dozens of commercial assignments-from shooting beignets on location in New Orleans, to creating perfect ice tea pours, to photographing beans on real flames in his studio. Learn how he creates dynamic compositions, uses studio strobes, and arranges light diffusers, reflectors, fill cards, and mirrors, to create the perfect capture. Campbell also discusses his post-processing techniques in Adobe Camera Raw and Adobe Photoshop to create images that are irresistible. This guide for intermediate and advanced users provides the insider details to help you expand your photography skills or turn your passion for food and images into a professional career.
Light: - Science and Magic by
Photographic lighting is a topic that will never go out of style, no matter how sophisticated cameras and other technology get. Even with the most high-tech gear, photographers still need to put a lot of thought and vision into lighting their photographs in order to get great results. This key skill has the power to dramatically and quickly improve photographs. Light Science and Magic provides you with a comprehensive theory of the nature and principles of light, with examples and instructions for practical application. Featuring photographs, diagrams, and step-by-step instructions, this book speaks to photographers of varying levels. It provides invaluable information on how to light the most difficult subjects, such as surfaces, metal, glass, liquids, extremes (black-on-black and white-on-white), and portraits. This new edition includes: All new chapter titled "Setting Up Your New Studio" A re-vamped and expanded chapter 8 now titled "Making Portraits" New appendix of reliable photo gear sources Over 100 new photographs and informational sidebars Updated information about advances in flash equipment, LED panels and fluorescent lights Styles of lighting continue to change, but the nature of light will always remain the same. Once photographers understand the basic physics of lighting, they can apply that knowledge to a broad range of photographic styles.
Nikon Creative Lighting System by
Detailed coverage of the three high-end speedlights built exclusively for new Nikon SLRs Nikon speedlights put creative control of flash at the photographer's command, and with Nikon's Creative Lighting System, flash control is practically intuitive and possibilities are seemingly endless. However, setting up, synchronizing the equipment, and determining lighting ratios can be a daunting task. This new edition of a bestseller puts your mind at ease in a flash. Award-winning photographer Benjamin Edwards begins with the basics and demystifies the complexities of using multiple speedlights, adjusting flash outputs, and setting up a wireless studio in an understandable, approachable way. Teaches you how to fill in shadows, reveal detail, and add a sense of motion or visual effects to your images, all with automatic ease and total wireless control Includes coverage of other Creative Lighting System components such as Nikon's wireless commander and macro speedlights Explores the basic functions of the SB-910, continues with the SB-700 and the similar, but less expensive, SB-600 Boasts unique, detailed advice on lighting specific subjects: weddings, pets, product shots, corporate locations, portraits, large groups, sports, and much more While the Nikon Creative Lighting System speedlights are like having a low cost, wireless, studio lighting system that's portable enough to fit in a camera bag, this invaluable guide does fit in your camera bag and goes where you go to help you take control of this amazing lighting system.
Photographing Women by
Following up on the success of his first book, Photographing Men, photographer and author Jeff Rojas has created a companion book that covers everything you need to know about photographing women. Unlike so many other books on the market that focus on photographing women--which are often just a collection of images that show different posing and lighting setups--in Photographing Women: Posing, Lighting, and Shooting Techniques for Portrait and Fashion, Jeff actually teaches you what you need to know in order to create great images. In the book, Jeff first discusses the variety of face shapes and body types you'll work with when photographing women. He then dives deeply into teaching you the posing, styling, and lighting techniques that will flatter your subjects and convey your intended message. In Photographing Women, you'll learn: * How to identify different face shapes, and how to decide on makeup and lighting choices based on those shapes * The different body types that most women have--diamond, hourglass, rectangle, apple, etc.--and how best to flatter them * All about "perceived flaws"--such as love handles and double chins--and what to do about them * The difference between posing and directing your subjects * How to style your subject appropriately, depending on the type of shoot (portrait, boudoir, commercial, etc.) * How to pose your subject for standing, sitting, and lying poses * The lighting techniques you need to know in order to create beautiful, flattering light in your photos * And much more! In the final section of the book, covering lighting, Jeff brings it all together and provides 21 unique lighting setups, working through a series of shoots that cover portrait, commercial, and fashion photography.
INTRODUCTION TO PHOTOGRAPHY introduces the basic concepts, skills, and knowledge that are the foundations of professional photography. In this course, you will focus mainly on the technical aspect of photography, which specifically includes control of exposure, depth of field, shutter speed, the exploration into composition and the use of artificial and natural sources of light. This subject will give you the groundwork for a study and/or career in the field of photography and other allied fields, wherein lessons learned in the classroom can be utilized as their basic foundation and building block for other creative endeavors. This introductory course is designed for you to learn photographic concepts and theoretical foundations through discussions, class exercises, and project assignments.
Bystander : a history of street photography by
In this book, the authors explore and discuss the development of one of the most interesting and dynamic of photographic genres. Hailed as a landmark work when it was first published in 1994, Bystander is widely regarded by street photographers as the 'bible' of street photography. It covers an incredible array of talent, from the unknowns of the late 19th century to the acknowledged masters of the 20th, such as Atget, Stieglitz, Strand, Cartier-Bresson, Brassai, Kertesz, Frank, Arbus, Winogrand and Levitt to name just a few. In this new and fully revised edition, the story of street photography is brought up to date with a re-evaluation of some historical material, the inclusion of more contemporary photographers and a discussion of the ongoing rise of digital photography.
A Companion to photography by
The study of photography has never been more important. A look at today's digital world reveals that a greater number of photographs are being taken each day than at any other moment in history. Countless photographs are disseminated instantly online and more and more photographic images are earning prominent positions--and garnering record prices--in the rarefied realm of top art galleries. Reflecting this dramatic increase in all things photographic, A Companion to Photography presents a comprehensive collection of original essays that explore a variety of key areas of current debate around the state of photography in the twenty-first century. Essays are grouped and organized in themed sections--including photographic interpretation, markets, popular photography, documents, and fine art--and provide comprehensive coverage of the subject. Representing a diversity of approaches, essays are written by both established and emerging photographers and scholars, as well as various experts in their respective areas. A Companion to Photography offers scholars and professional photographers alike an essential and up-to-date resource that brings the study of contemporary photography into clear focus.
Graphic design for art, fashion, film, architecture, photography, product design & everything in between by
This collection of groundbreaking campaigns and industry insights from the world's leading design studios shows how today's graphic designers are thinking, collaborating, and breaking the rules. This guide explores ways in which graphic designers can successfully collaborate with other creative professionals and sectors, whether it be a more sophisticated logo for a product, a better-designed lookbook for a fashion brand, or a more intuitive wayfinding system for a museum. The book features exceptionally conceived design solutions across a variety of industries--from architecture and product design to art, fashion, and film. Through dynamic spreads, readers will discover the Berlin-based studio Hort's transformative campaign for Nike; Base's responsive, flexible logo for Munich's Haus der Kunst museum; how design agency Bond worked with ArtRabbit, a website and app that catalogs contemporary art exhibitions, on a clever identity rollout; and how John Haslam, managing director of bespoke paper company G.F Smith, feels about the process of working with designers. Each example illustrates the significance of the graphic designer's role in making a campaign marketable and successful. Insights from clients and the designers themselves reveal the inner workings of the design process. An indispensable reference for the graphic design industry, this visually arresting and informative volume shows how excellence can be achieved when creative minds work together.
The making of visual news : a history of photography in the press by
The Making of Visual News sets out to show how photography has changed the way we read, report and sell the news. It investigates how photographs first became news images at the end of the nineteenth century and how magazines in the USA, the UK, France and Germany have put them to use ever since. Drawing on a wide selection of images, author Thierry Gervais (in collaboration with Gaelle Morel) analyses news photographs in the context of their original presentation in print. Highly illustrated, the book contains 85 full colour magazine layouts and spreads, offering the reader a view of how photographs were and are used in print publications, including Life, Picture Post, the Berliner Illustrirte Zeitung and VU. It examines how photographs were employed to attract new readers throughout the twentieth century, arguing that photography was the main tool by which news editors sought to communicate the news and attract a broader readership. Looking beyond the roles of photographer and journalist, this study also highlights the contributions of picture editors and artistic directors; by commissioning photographs and incorporating images into magazine layouts, these figures played critical but often overlooked roles in the construction of visual news, even as they crafted unique styles for their publications. Charting changes in technology and reportage, as well as broader social and political histories, The Making of Visual News offers new insight into the history of photojournalism, making this an essential resource for students and scholars of photojournalism and the history of photography, media and culture
Photocommunication Across Media by
Photocommunication Across Media is a must-have for aspiring mass media professionals who are striving to compete in the new landscape of convergence journalism and media. You will learn principles of photography both still and video and how to incorporate them into your storytelling. That's no longer a specialty skill--in today's world of media, it's a necessity. Editors Ross Collins and Keith Greenwood collaborate with highly accomplished photographers to make the concepts and techniques of today's mass media photography accessible to all readers. Photocommunication Across Media speaks directly to journalists, advertisers and professional communicators who want to round out their toolkit without sifting through dense texts meant specifically for photographers and photojournalists. This guide, edited by experts who teach these concepts to the next generation of media professionals, is everything you need to know--and nothing you don't--to take the next step for your career in communication.
Photographers on photography : how the masters see, think & shoot by
Through a carefully curated selection of quotations, images, and interviews, Photographers on Photography reveals what matters most to fifty masters of photography. With enlightening text by Henry Carroll, author of the internationally bestselling Read This If You Want To Take Great Photographs series, you'll discover how the giants of the genre developed their distinctive visual styles and the core ideas that underpin their practice. The insightful perspective from these influential artists will inspire your own photographic process and, most importantly, help determine what photography means to you. "I haven't touched my Nikon 35mm since 2008, and Photographers on Photography: How the Masters See, Think & Shoot made me want to pick it up again. I don't know if there's any more glowing praise I can give than that." Communication Arts "This is a fantastic book that explores photography in a thoughtful way. We can all benefit from giving some thought as to why and how we photograph what we do." Fstoppers.com Interviews with Olivia Bee, Esther Teichmann, Alex Soth, Ron Jude, Broomberg & Chanarin and further inspiration from: Eddie Adams, Lisette Model, Irving Penn, Garry Winogrand, Viviane Sassen, Maisie Cousins, Harley Weir, Gillian Wearing, Dorothea Lange, Hellen Van Meene, Man Ray, David Hockney, Ansel Adams, Daido Moriyama, Ralph Gibson, Saul Leiter, Todd Hido, Richard Misrach, Tacita Dean, Amalia Ulman, Alison Jackson, Jason Fulford, James Welling, Paul Graham, Laia Abril, John Baldessari, Lars Tunbjörk, Richard Avedon, Wendy Red Star, Dana Lixenberg, Edward Weston, Roni Horn, Vik Muniz, Penelope Umbrico, Ryuji Miyamoto, Bill Henson, Alvin Langdon Coburn, Ishiuchi Miyako, Leiko Shiga, Joan Fontcuberta, Charles Sheeler, Brandon Lattu, Nobuyoshi Araki, and William Henry Fox Talbot. Titles in Henry Carroll's "Read This" series: Read This if You Want to Take Great Photographs by Henry Carroll (9781780673356) Read This if You Want to Take Great Photographs of People by Henry Carroll (9781780676241) Use This if You Want to Take Great Photographs: A Photo Journal by Henry Carroll (9781780678887) Read This if You Want to Be Great at Drawing by Selwyn Leamy (9781786270542) Read This if You Want to Be a Great Writer by Ross Raisin (9781786271976) Read This if You Want to Be Instagram Famous edited by Henry Carroll (9781780679679)
Photography and collaboration : from conceptual art to crowdsourcing by
Photography and Collaboration offers a fresh perspective on existing debates in art photography and on the act of photography in general. Unlike conventional accounts that celebrate individual photographers and their personal visions, this book investigates the idea that authorship in photography is often more complex and multiple than we imagine involving not only various forms of partnership between photographers, but also an astonishing array of relationships with photographed subjects and viewers. Thematic chapters explore the increasing prevalence of collaborative approaches to photography among a broad range of international artists from conceptual practices in the 1960s to the most recent digital manifestations. Positioning contemporary work in a broader historical and theoretical context, the book reveals that collaboration is an overlooked but essential dimension of the medium's development and potential.
Polaroid : the missing manual : the complete creative guide by
Polaroid: The Missing Manual is the go-to resource for all lovers of instant photography. Divided into two main parts, 'Camera and Film Format Guide' and 'Creative Techniques', it offers a comprehensive introduction to instant photography, including: * A wide-ranging overview of instant cameras and compatible accessories and film; * Tips on what to buy and where to buy it; * How to adapt equipment and preserve the life of your images; * Easy step-by-step guides to a wide range of image manipulations, accompanied by visual showcases of the work of the very best Polaroid photographers; * Extensive resources section, complete with film compatibility guide, a list of stockists and safety information. Polaroid: The Missing Manual provides photographers, art students and vintage camera enthusiasts with the knowledge and skills to push the boundaries of what a Polaroid photograph can be.
Retro cameras : the collector's guide to vintage film photography by
An accessible, stylish guide to still-usable vintage film cameras: which to buy, where to find them, and how to get the most out of them Retro Cameras is a stylish guide for a generation that has moved from sharing vintage-filtered digital images via Instagram to embracing "old school" analog film photography and manual cameras of all formats. Quick reference shooting guides accompany each camera type, allowing even a camera phone junkie to quickly come to grips with shooting on film with a vintage camera. More than 100 camera models are included, from 35mm SLRs to Roll Film SLRs and Instant Cameras. With over 400 specially commissioned photographs, an in-depth test drive of each camera type, practical advice on how to use and get the most out of each camera, buyers' tips, and a dedicated glossary, Retro Cameras is a perfect reference for amateurs and professionals alike.
Why Art Photography? by
The second edition of Why Art Photography? is an updated, expanded introduction to the ideas behind today's striking photographic images. Lively, accessible discussions of key issues such as ambiguity, objectivity, fiction, authenticity, and photography's expanding field are supplemented with new material around timely topics such as globalization, selfie culture, and photographers' use of advanced digital technologies, including CGI and virtual reality. The new edition includes: an expanded introduction extended chapters featuring emerging trends a larger selection of images, including new color images an improved and expanded bibliography. This new edition is essential for students looking to enrich their understanding of photography as a complex and multi-faceted art form.
INTRODUCTION TO PHOTOGRAPHY introduces the basic concepts, skills, and knowledge that are the foundations of professional photography. In this course, you will focus mainly on the technical aspect of photography, which specifically includes control of exposure, depth of field, shutter speed, the exploration into composition and the use of artificial and natural sources of light. This subject will give you the groundwork for a study and/or career in the field of photography and other allied fields, wherein lessons learned in the classroom can be utilized as their basic foundation and building block for other creative endeavors. This introductory course is designed for you to learn photographic concepts and theoretical foundations through discussions, class exercises, and project assignments.
Creative garden photography by
Make great photos of flowers, gardens, landscapes and the beautiful world around us! Gardens are everywhere, all around us. In this long-awaited guide to garden and flower photography, noted photographer and author Harold Davis tackles the subject of garden photography with an expansive brush. In this book, you'll find techniques ranging from photographing vast formal gardens to photographing flowers for transparency on a light box. You'll learn about closeup photography and how to become a better landscape photographer. Whether you're photographing tiny flowers or grand landscapes, wandering outside in the garden or bringing the garden indoors, your photography will be enhanced using the many techniques in Creative Garden Photography. Garden photography includes a huge range of photographic styles and technical information that can be applied to almost any kind of photography. In this book, you will learn to use an incredible range of tools from one of the acknowledged modern masters of photography. * Explore gardens, types of gardens, and how best to photograph them * Learn about light, light direction and quality, and controlling light in your photography * Work with your camera and tripod to achieve optimal focus * Use creative exposures to make beautiful imagery * Photograph flowers on a light box for transparency * Learn techniques for creating impressionistic photos * Master close-up focusing, depth of field, and focus stacking * Explore complete exposure data and the story behind every photo "My goal as a photography teacher and writer about photography is to inspire and to help you become the best and most creative photographer and image-maker that you can be." --Harold Davis "Harold Davis's ethereal floral arrangements have a purity and translucence that borders on the spiritual." --Popular Photography Magazine "Harold Davis is a force of nature--a man of astonishing eclectic skills and accomplishments." --Rangefinder Magazine "Harold Davis's Creative Photography series is a great way to start a photography library." --PhotoFidelity
David Busch's Sony [alpha] a7 III : guide to digital photography by
David Busch's Sony Alpha a7 III Guide to Digital Photography is most comprehensive resource and reference for Sony's affordable 24MP full-frame mirrorless camera. With advanced 693-point phase detect autofocus, 5-axis in-body image stabilization, 10 frames-per-second continuous shooting, and 4K video capture, the a7 III offers enthusiasts a versatile combination of advanced features. This book shows you how to master those capabilities as you explore the world of digital photography and hone your creativity with the a7 III. Filled with detailed how-to steps and full-color illustrations, David Busch's Sony Alpha a7 III Guide to Digital Photography covers every feature of this camera in depth, from taking your first photos through advanced details of setup, exposure, lens selection, lighting, and more, and relates each feature to specific photographic techniques and situations. Also included is the handy camera "roadmap," an easy-to-use visual guide to the camera's features and controls. Learn when to use every option and, more importantly, when not to use them, by following the author's recommended settings for each menu entry. With best-selling photographer and mentor David Busch as your guide, you'll quickly have full creative mastery of your camera's capabilities, whether you're shooting on the job, as an advanced enthusiast exploring full frame photography for the first time, or are just out for fun. Start building your knowledge and confidence, while bringing your vision to light with the Sony a7 III.
Digital photography by
Photographers! Your guide is here! The demand for high-quality photographs is higher than ever. Whether you're building your influencer rating online, capturing the moments of a child's life, or are looking for ways to improve your skills, photography know-how is a must-have skill. Digital Photography For Dummies helps you do more than pointing, shooting, and hoping for the best or slapping a filter on a camera phone shot. This book introduces you to the camera settings and techniques that separate okay pictures from frame-worthy portraits. It then explains how to apply those skills to capturing your own portraits, landscape shots, and high-action photos. Develop a better eye for image composition Discover how to light photos better, including using natural light Learn to get quick results in auto settings or take full control in manual mode Discover the elements of exposure and how they influence the final product Find instructions on taking a formal or casual portrait Apply basic editing techniques to finalize your image Go beyond photo apps and apply the techniques pros use for their images.
Digital Photography Mastery : Do you have a problem trying to get started on your journey to the photography world?. by
This manual is being written with the full insight about digital photography and it's unrevealed the right way and secret techniques to help you getting started on your photography business that actually works! Digital Photography Mastery is a step-by-step, paint-by-the-numbers eBook guide showing you how to use the right lenses, equipment and how to get the perfect pictures at any time you ...
Digital SLR Photography All-In-One for Dummies by
Click your way to stunning digital images with this thorough resource! With the six mini-guides in Digital SLR Photography All-in-One For Dummies, you've got the six ingredients you need to cook up some fantastic photos. This book will help you make friends with your dSLR whether it's the latest model or an older hand-me-down. Together, you'll find the perfect angles, exposure, and lighting to capture magical images. It wouldn't be digital photography without a bit of tech--SD cards, file transfers, resolution, and a few other things you might have never encountered before you picked up a dSLR. With this book, you can become a camera-wrangler extraordinaire, getting your shots and using digital editing tools to help them look their best. Now you have the tools you need to start building your portfolio--including some friendly advice on which images to include! Get out there and get shooting! Explore your camera's features and settings, then pick the perfect lenses for your photography style Learn how to make beautiful images by controlling the key components of exposure -- aperture, shutter speed, and ISO settings Light your shots perfectly with or without a flash or other lighting equipment Use digital tools to make your photos shine and create an outstanding portfolio Upgrading to a digital SLR is a sign that you're serious about becoming a better photographer. Let this chummy Dummies guide, well, guide you as you become an image maker!
Digital Ultraviolet and Infrared Photography by
Digital Ultraviolet and Infrared Photography discusses the growing number of applications of ultraviolet and infrared photography. Scientific and technical photographers, such as those engaged in scientific, medical, forensic, and landscape and wildlife photography routinely use ultraviolet and infrared techniques, and these techniques are growing in use in creative photography. This is the first book to address the application and potential for both ultraviolet and infrared photography in both science and art. The author, Adrian Davies, discusses the how-to of ultraviolet and infrared digital recording with a dissection of techniques, camera requirements and camera conversion, a useful appendix of resources and equipment currently available and inspirational image examples throughout. Digital Ultraviolet and Infrared Photography is an essential read for photographers using these tools either professionally or creatively.
Introduction to cinematography : learning through practice by
Introduction to Cinematography offers a practical, stage-by-stage guide to the creative and technical foundations of cinematography. Building from a skills-based approach focused on professional practice, cinematographer and author Tania Hoser provides a step-by-step introduction for both cinematographers and camera assistants to the techniques, processes, and procedures of working with cameras, lenses, and light. She provides hands-on insight into negotiating with production constraints and understanding the essentials of the image workflow from shot to distribution, on projects of any scope and budget. Richly illustrated, the book incorporates exercises and sample scripts throughout, exploring light, color, movement, 'blocking', and pacing scenes. The principles and techniques of shaping and controlling light are applied to working with natural light, film lamps, and, as with all areas of cinematography, to low budget alternatives. This makes Introduction to Cinematography the perfect newcomer's guide to learning the skills of cinematography that enables seamless progression from exercises through to full feature shoots. Assessment rubrics provide a framework to measure progress as the reader's ability to visually interpret scripts and enhance the director's vision develops. The book also teaches readers: To understand and develop the combination of skills and creativity involved in cinematography; Photographic principles and how they are applied to control focus exposure, motion blur, and image sharpness; To identify the roles and skills of each member of the camera department, and how and when each are required during a shoot; The order and process of lighting on all scales of productions and the use and application of the four main types of lamps; How to use waveforms, false color, and zebras for monitoring light levels, and meters for guiding exposure choices; The principles of the color wheel, color palettes, and the psychological effects of color choices; How to shoot for different types of fiction and nonfiction/documentary films and how to apply these skills to other genres of TV and film production; Strategies for both starting and progressing your career within cinematography and the camera department. **Winner of 'Best new Textbook in Humanities and Media Arts' in the Taylor and Francis Editorial Awards 2018**
Outdoor Flash Photography by
Maximizing the power of your camera's flash is difficult enough in a studio set-up, but outdoors literally presents a whole new world of challenges. John Gerlach and Barbara Eddy have taken the most asked about subject from their renowned photography workshops and turned it into this guidebook that is sure to inspire your next outdoor shoot, while also saving you time and frustration. Outdoor Flash Photography covers a range of practices from portrait to landscape, including unique strategies that the authors have pioneered through 40 years in the field. Mastering the use of multiple flashes to freeze action is shown through one of most challenging subjects in nature, hummingbirds in flight. This book will benefit photographers of all experience levels who are eager to evolve their outdoor photography and get the most out of their equipment.
Science for the curious photographer : an introduction to the science of photography by
While there are many books that teach the "how-to" of photography, Science for the Curious Photographer is a book for those who also want to understand how photography works. Beginning with an introduction to the history and science of photography, Charles S. Johnson, Jr. addresses questions about the principles of photography, such as why a camera needs a lens, how lenses work, and why modern lenses are so complicated. Addressing the complex aspects of digital photography, the book discusses color management, resolution, "noise" in images, and the limits of human perception. The creation and appreciation of art in photography is discussed from the standpoint of modern cognitive science. A crucial read for those seeking the scientific context to photographic practice, this second edition has been comprehensively updated, including discussion of DSLRs, mirror-less cameras, and a new chapter on the limits of human vision and perception.
Understanding photography : master your digital camera and capture that perfect photo by
"Teaches the core concepts that underlie digital photography with highly visual and comprehensive explanations. Topics covered include the fundamentals of exposure, how lens choice affects creative control, digital image characteristics, and how to make the most of natural light"--Provided by publisher.
Set Design for Stop Motion Animation
This course will focus on the art of designing 3-dimensional miniature sets (for interiors & exteriors) used for stop motion animation production, using technical drawing and rendering.
Animated landscapes : history, form and function by
Studying landscape in cinema isn't quite new; it'd be hard to imagine Woody Allen without New York, or the French New Wave without Paris. But the focus on live-action cinema leaves a significant gap in studying animated films. With the almost total pervasiveness of animation today, this collection provides the reader with a greater sense of how the animated landscapes of the present relate to those of the past. Including essays from international perspectives, Animated Landscapes introduces an idea that has seemed, literally, to be in the background of animation studies. The collection provides a timely counterpoint to the dominance of character (be that either animated characters such as Mickey Mouse or real world personalities such as Walt Disney) that exists within animation scholarship (and film studies more generally). Chapters address a wide range of topics including history, case studies in national contexts (including Australia, Japan, China and Latvia), the traversal of animated landscape, the animation of fantastical landscapes, and the animation of interactive landscapes. Animated Landscapes promises to be an invaluable addition to the existing literature, for the most overlooked aspect of animation.
An animator's gallery : Eric Goldberg draws the Disney characters by
This whimsical, deluxe Art Deco-themed art book showcases Walt Disney characters in a manner that provides true insight to readers into character creation. Disney Supervising Animator and Director Eric Goldberg drew more than 200 stylized images Eric Goldberg drew more than 200 stylized images in a collection that first debuted as a display within the Roy E. Disney Animation Building in within the Roy E. Disney Animation Building in Burbank, California. Now with An Animators Gallery, the show comes right to you.
The Art and Making of ParaNorman by
From LAIKA, the studio behind the hit filmCoraline, comes another marvel of stop-motion animation and creative storytelling. ForParaNorman, LAIKA's team of artists and animators built and brought to life a miniature town, a horde of zombies, and a quirky cast of characters to tell a tale of a boy with spooky talents who must save his hometown from a centuries-old curse. Featuring the amazing and detailed artwork that went into the film's creation--from character sketches and concept art to puppets, textiles, set dressing, and 3-D printed facial models--The Art and Making of ParaNorman goes behind the scenes to explore the exacting, exciting steps that are achieved frame by frame in this newest LAIKA masterpiece.
The Art of Kubo and the Two Strings by
From LAIKA, the Academy Award®-nominated studio behindCoraline,ParaNorman, andThe Boxtrolls, comes a new adventure set in a mythical ancient Japan. InKubo and the Two Strings, scruffy, kind-hearted Kubo cares devotedly for his mother while eking out a humble living in their sleepy shoreside village. But when a spirit from the past appears, Kubo suddenly finds himself entwined in a violent struggle against gods and monsters. This fully illustrated book offers a behind-the-scenes view of the amazingly detailed artwork and unique stop-motion animation style involved in the film's creation.
The Art of Moana by
The Art of Moana is the latest title in our exceptional series showcasing artwork from the creation of Walt Disney Animations' latest releases. Three thousand years ago, the greatest sailors in the world ventured across the Pacific, discovering the many islands of Oceania. But then, for a millennium, their voyages stopped--and no one today knows why. From Walt Disney Animation Studios,Moana is a CG-animated adventure about a spirited teenager who sails out on a daring mission to prove herself a master wayfinder and fulfill her ancestors' unfinished quest. During her journey, Moana meets the once-mighty demi-god Maui and together they traverse the open ocean on an action-packed adventure, encountering enormous fiery creatures and impossible odds. The stunning artwork in this behind-the-scenes book includes character designs, storyboards, colorscripts, and much more. Copyright ©2016 Disney Enterprises, Inc. All Rights Reserved
The digital art technique manual : for illustrators & artists : the essential guide to creating digital illustration and artworks using Photoshop, Illustrator, and other software by
Art students and practicing professional artists and illustrators who sense the need for more extensive training in their use of digital software will find the help they're seeking in this comprehensive manual. Detailed step-by-step sequences demonstrate the uses of Photoshop, Illustrator, and other pixel- and vector-based programs. Artists who are looking for self-instruction will find it clearly spelled out in this manual, and instructors of digital art will discover that the book is ideal for classroom use. Both practicing artists and students will learn to build on their current skills by tailoring leading software programs in ways that suit their own personal creative styles and work routines. In addition, they'll be inspired by examples of finished artworks from successful illustrators who work in widely differing styles and showcase many new graphic possibilities available to digitally sophisticated artists. Finally, they'll find a wealth of advice and practical information on how to develop a winning digital art portfolio and how to promote their work to agents and potential clients. The book's text is complemented with more than 300 instructive color illustrations.
Frame-By-Frame Stop Motion by
Single frame film-making has been around as long as film itself. It is the ancestor to modern day special effects and animation. Despite its age-old practice, Single frame film making and stop-motion animation continues to influence media and culture with its magic. Current advances in technology and classic stop motion techniques, such as pixilation, time-lapse photography and down shooting have combined to form exciting new approaches. Tom Gasek's Frame-By-Frame Stop Motion offers hands-on experience and various tricks, tips, and exercises to help strengthen skills and produce effective results. Interviews from experts in the field offer not only offer inspiration but also help readers learn how to apply skills and new applications. The companion website offers further instruction, recommended films, tools and resources for the both the novice and the expert. Key Features Features interviews with industry experts that offer inspiration and insight as well as detailed explanations of the inner workings of non-traditional stop motion techniques, processes, and workflows Applies professional stop motion techniques that have been taught and refined in the classroom and applied to leading stop motion films, exhibiting at South By Southwest, Cannes, and more Explores the stop motion opportunities beyond model rigs and puppetry. Re-visualizes stop motion character movements, build downshooter rigs, and configures digital workflows with After Effect tutorials while creating dynamic, creative and inspired stop motion films Offers new coverage of smart phones and their application in stop motion Covers motion control, Dragon Frame, evolution of timelapse, expanded light painting, DSLR cameras, and more
The fundamentals of animation by
Packed with examples from classic and contemporary films, The Fundamentals of Animation presents each stage of the animation production process in an engaging visual style, whilst providing an historical and critical context for four core disciplines: drawn/cel; 2D/3D stop-motion; computer generated; and experimental animation. With insightful commentary from leading animators, Wells and Moore also introduce you to the many different career paths open to aspiring animators, from storyboard artist or character designer to VFX artist or writer and director. They also provide you with key tips on producing engaging portfolios and show reels. - Illustrated with over 300 images, including preliminary sketches, frame-by-frame analyses and shots of animators at work. - Now explores the animated documentary genre and the role of visual effects and gaming in contemporary animation. - Features more than 20 interviews with a range of international practitioners including Pete Docter, Director, Monsters, Inc. (2001), Up (2009) and Inside Out (2015). Featured Artists Sarah Cox, ArthurCox Lluis Danti, Media Molecule Pete Docter, Pixar Paul Driessen Eric Fogel Cathal Gaffney, Brown Bag Films Adam Goddard Philip Hunt, STUDIO AKA The Brothers McLeod Bill Plympton Ellen Poon, Industrial Light and Magic Barry Purves Joanna Quinn Chris Randall, Second Home Studios Maureen Selwood Koji Yamamura
The LEGO animation book : make your own LEGO movies! by
Have you ever wondered what your LEGO creations would look like on the big screen? The LEGO Animation Book will show you how to bring your models to life with stop-motion animation no experience required! Follow step-by-step instructions to make your first animation, and then explore the entire filmmaking process, from storyboards to post-production. Along the way, you ll learn how to: Create special effects like explosions and flying minifigures Convey action and emotion with your minifigure actors Design sets for animation make three buildings look like an entire city! Light, frame, and capture consistent photos Add detail and scope to your films by building in different scales Build camera dollies and rigs out of LEGO bricks Choose cameras, software, and other essential animation tools Dive into the world of animation and discover a whole new way to play! For ages 10+
Stop motion : craft skills for model animation by
Stop motion animation is a challenging and time-consuming skill that requires patience, adaptability, and a close eye to detail. Stop Motion: Craft Skills for Model Animation, 3rd Edition is the essential guide to help stop motion animators overcome these challenges of this highly-skilled craft. Author Susannah Shaw provides a step-by-step guide to creating successful stop motioin films. Starting with some basic exercises, the reader will learn about developing a story, making models, creating sets and props, the mechanics of movements, filming postproduction, and how to set about finding that first elusive job in a modern studio. Key Features Interviews with current stars, step-by-step examples, coverage of Rapid Prototyping and Dragonframe Software　
Television Production Handbook, 12th by
In the field-defining text TELEVISION PRODUCTION HANDBOOK, author Herbert Zettl emphasizes how production proceeds in the digital age-from idea to image-and how it moves through the three major phases, from preproduction to production to postproduction. In this context, Zettl describes the necessary tools, considers what they can and cannot do, and explains how they are used to ensure maximum efficiency and effectiveness. This edition features the latest digital equipment and production techniques, including stereo 3D, 3D camcorders, 4K and 8K digital cinema cameras, portable switchers, LED lighting instruments, and digital lighting control systems.
Set Design for Stop Motion Animation
This course will focus on the art of designing 3-dimensional miniature sets (for interiors & exteriors) used for stop motion animation production, using technical drawing and rendering.
3D Motion Graphics for 2D Artists by
Add 3D to your mograph skillset! For the experienced 2D artist, this lavishly illustrated, 4 color book presents the essentials to building and compositing 3D elements into your 2D world of film and broadcast. Concepts and techniques are presented in concise, step-by-step tutorials, hundreds of which are featured throughout. Featured applications include Photoshop, Illustrator, After Effects, and Cinema 4D. Lessons include exploring the expanded 3D functionality of the Adobe Creative Suite applications (After Effects, Photoshop, and Illustrator) through a series of practical tutorials. More advanced lessons then follow, with tutorials and insight provided in specifically geared lessons for 2D artists working in Cinema 4D, 3ds Max, and ZBrush. 4-color presentation is further enhanced by various sidebars, tips, and "gotchas" to watch for through-out the book. The downloadable resources contain hours of project files with which you can work along the tutorials in the book.
Action analysis for animators by
Action Analysis is one of the fundamental princples of animation that underpins all types of animation: 2d, 3d, computer animation, stop motion, etc. This is a fundamental skill that all animators need to create polished, believable animation. An example of Action Analysis would be Shrek's swagger in the film, Shrek. The animators clearly understood (through action analysis) the type of walk achieved by a large and heavy individual (the real) and then applied their observations to the animated character of an ogre (the fantastic). It is action analysis that enabled the animation team to visually translate a real life situation into an ogre's walk, achieving such fantastic results. Key animation skills are demonstrated with in-depth illustrations, photographs and live action footage filmed with high speed cameras. Detailed Case Studies, practical assignments and industry interviews ground action analysis methodology with real life examples. Action Analysis for Animators is a essential guide for students, amateurs and professionals.
Animation by
From scriptwriting through to production, this introduction to animation for students surveys key technical processes and examines a variety of stylistic approaches. The book includes visual examples from key animators and illustrated features on how to create exciting animation for a variety of audiences. This book is a vital resource for anyone who intends to make animation a part of their career.
The Blender Python API : precision 3D modeling and add-on development by
Understand Blender's Python API to allow for precision 3D modeling and add-on development. Follow detailed guidance on how to create precise geometries, complex texture mappings, optimized renderings, and much more. This book is a detailed, user-friendly guide to understanding and using Blender's Python API for programmers and 3D artists. Blender is a popular open source 3D modeling software used in advertising, animation, data visualization, physics simulation, photorealistic rendering, and more. Programmers can produce extremely complex and precise models that would be impossible to replicate by hand, while artists enjoy numerous new community-built add-ons. The Blender Python API is an unparalleled programmable visualization environment. Using the API is made difficult due to its complex object hierarchy and vast documentation. The Blender Python API clearly explains the interface. You will become familiar with data structures and low-level concepts in both modeling and rendering with special attention given to optimizing procedurally generated models. In addition, the book: Discusses modules of the API as analogs to human input modes in Blender Reviews low-level and data-level manipulation of 3D objects in Blender Python Details how to deploy and extend projects with external libraries Provides organized utilities of novel and mature API abstractions for general use in add-on development.
Cinema 4D Apprentice by
New to CINEMA 4D and looking for an accessible way to get up to speed quickly? Do you already know the basics of the software but need to know the new features or take your skills and understanding a little deeper? If so, look no further than CINEMA 4D Apprentice, your one-stop shop for learning this powerful application. With guidance that takes you beyond just the button-pushing, author Kent McQuilkin guides you through 10 core lessons, starting with the basics before moving onto more complex techniques and concepts and then tying it all together with a final project. CINEMA 4D Apprentice walks you through the software with a project-based approach, allowing you to put lessons learned into immediate practice. Best practices and workflows for motion graphics artists that can be applied to any software application are included. A companion website (www.focalpress.com/cw/mcquilkin) features project files and videos of the techniques in action. Topics covered include: creating basic scenes, modeling, texture mapping mograph in-depth integration with After Effects via CINEWARE lighting, animation, rendering and more motion tracking with the new tools included in R16
Coraline : a closer look at Studio LAIKA's stop-motion witchcraft by
"Explores Coraline's technological and aesthetic approaches, its narrative and visual roots, and its impact on contemporary stop-motion filmmaking and children's media"-- Provided by publisher.
Stop Motion Animation - Creative films with LEGO figures by
Stop motion animation is not only used in Hollywood films and cartoon series - anyone can create creative videos at home with simple equipment such as smartphones or cameras. LEGO® figures come to life: they play soccer, chat or recreate famous movie scenes. The results can be admired on Instagram or YouTube, for example, where many amateur filmmakers share their work with an active community. In this practical manual, Alexander Altendorfer shows you how to implement LEGO® films (brick films) yourself, from the idea to the publication. He lays the foundation with the cinematic basics of camera settings, image composition and frame rates. Then it starts!
Using many sample images, he explains the set structure and clearly shows how a finished film can be created from individual photos. Let your LEGO® characters run, jump, float and talk. Use tracking shots and effects and simulate running water or a flickering campfire.
The post-processing of the films is clearly explained for both Windows and Mac users using free programs. The author also gives you numerous suggestions for your own films so that you can start your stop-motion film straight away.
STOPMTN focuses on advanced stop motion animation techniques, and processes. In this class you will also learn how to create your own models and armatures needed to create a stop motion project. This course focuses on the creative process of making an independent or experimental animated video using various non-traditional techniques and methods. The output can be carried over as the basis for their CAPSTONE project or their personal portfolio.
Stop motion : craft skills for model animation by
Stop motion animation is a challenging and time-consuming skill that requires patience, adaptability, and a close eye to detail. Stop Motion: Craft Skills for Model Animation, 3rd Edition is the essential guide to help stop motion animators overcome these challenges of this highly-skilled craft. Author Susannah Shaw provides a step-by-step guide to creating successful stop motioin films. Starting with some basic exercises, the reader will learn about developing a story, making models, creating sets and props, the mechanics of movements, filming postproduction, and how to set about finding that first elusive job in a modern studio. Key Features Interviews with current stars, step-by-step examples, coverage of Rapid Prototyping and Dragonframe Software　
The art of Kubo and the two strings by
From LAIKA, the Academy Award®-nominated studio behindCoraline,ParaNorman, andThe Boxtrolls, comes a new adventure set in a mythical ancient Japan. InKubo and the Two Strings, scruffy, kind-hearted Kubo cares devotedly for his mother while eking out a humble living in their sleepy shoreside village. But when a spirit from the past appears, Kubo suddenly finds himself entwined in a violent struggle against gods and monsters. This fully illustrated book offers a behind-the-scenes view of the amazingly detailed artwork and unique stop-motion animation style involved in the film's creation.
The LEGO Animation BookThe LEGO animation book : make your own LEGO movies! by
Have you ever wondered what your LEGO creations would look like on the big screen? The LEGO Animation Book will show you how to bring your models to life with stop-motion animation no experience required! Follow step-by-step instructions to make your first animation, and then explore the entire filmmaking process, from storyboards to post-production. Along the way, you ll learn how to: Create special effects like explosions and flying minifigures Convey action and emotion with your minifigure actors Design sets for animation make three buildings look like an entire city! Light, frame, and capture consistent photos Add detail and scope to your films by building in different scales Build camera dollies and rigs out of LEGO bricks Choose cameras, software, and other essential animation tools Dive into the world of animation and discover a whole new way to play! For ages 10+
Frame-by-frame stop motion : the guide to non-puppet photographic animation techniques by
Single frame film-making has been around as long as film itself. It is the ancestor to modern day special effects and animation. Despite its age-old practice, Single frame film making and stop-motion animation continues to influence media and culture with its magic. Current advances in technology and classic stop motion techniques, such as pixilation, time-lapse photography and down shooting have combined to form exciting new approaches. Tom Gasek's Frame-By-Frame Stop Motion offers hands-on experience and various tricks, tips, and exercises to help strengthen skills and produce effective results. Interviews from experts in the field offer not only offer inspiration but also help readers learn how to apply skills and new applications. The companion website offers further instruction, recommended films, tools and resources for the both the novice and the expert. Key Features Features interviews with industry experts that offer inspiration and insight as well as detailed explanations of the inner workings of non-traditional stop motion techniques, processes, and workflows Applies professional stop motion techniques that have been taught and refined in the classroom and applied to leading stop motion films, exhibiting at South By Southwest, Cannes, and more Explores the stop motion opportunities beyond model rigs and puppetry. Re-visualizes stop motion character movements, build downshooter rigs, and configures digital workflows with After Effect tutorials while creating dynamic, creative and inspired stop motion films Offers new coverage of smart phones and their application in stop motion Covers motion control, Dragon Frame, evolution of timelapse, expanded light painting, DSLR cameras, and more
The Wes Anderson Collection: Isle of Dogs by
The Wes Anderson Collection: Isle of Dogs is the only book to take readers behind the scenes of the beloved auteur's newest stop-motion animated film. ​Through the course of several in-depth interviews with film critic Lauren Wilford, writer and director Wes Anderson shares the story behind Isle of Dogs's conception and production, and Anderson and his collaborators reveal entertaining anecdotes about the making of the film, their sources of inspiration, the ins and outs of stop-motion animation, and many other insights into their moviemaking process. Previously unpublished behind-the-scenes photographs, concept artwork, and hand-written notes and storyboards accompany the text. The book also features an introduction by critics and collaborators Taylor Ramos and Tony Zhou, and a foreword by critic Matt Zoller Seitz. The fourth volume of the New York Times bestselling Wes Anderson Collection, Isle of Dogs stays true to the series with its rich design and colorful illustrations, capturing Anderson's signature aesthetic vision and bringing the series's definitive study of Anderson's filmography up to date. Isle of Dogs tells the story of Atari Kobayashi, 12-year-old ward to corrupt Mayor Kobayashi. When, by Executive Decree, all the canine pets of Megasaki City are exiled to a vast garbage-dump called Trash Island, Atari sets off alone in a miniature Junior-Turbo Prop and flies across the river in search of his bodyguard-dog, Spots. There, with the assistance of a pack of newly-found mongrel friends, he begins an epic journey that will decide the fate and future of the entire Prefecture. The film features the voices of Bryan Cranston, Koyu Rankin, Edward Norton, Bob Balaban, Bill Murray, Jeff Goldblum, Kunichi Nomura, Akira Takayama, Greta Gerwig, Frances McDormand, F. Murray Abraham, Tilda Swinton, Akira Ito, Yoko Ono, Mari Natsuko, Harvey Keitel, Courtney B. Vance, Ken Watanabe, Scarlett Johnasson, Fisher Stevens, Nijiro Murakami, and Liev Schreiber.
STOPMTN focuses on advanced stop motion animation techniques, and processes. In this class you will also learn how to create your own models and armatures needed to create a stop motion project. This course focuses on the creative process of making an independent or experimental animated video using various non-traditional techniques and methods. The output can be carried over as the basis for their CAPSTONE project or their personal portfolio.
Stop Motion Animation - Kreative Filme mit LEGO-Figuren by
Stop motion animation is not only used in Hollywood films and cartoon series - anyone can create creative videos at home with simple equipment such as smartphones or cameras. LEGO® figures come to life: they play soccer, chat or recreate famous movie scenes. The results can be admired on Instagram or YouTube, for example, where many amateur filmmakers share their work with an active community. In this practical manual, Alexander Altendorfer shows you how to implement LEGO® films (brick films) yourself, from the idea to the publication. He lays the foundation with the cinematic basics of camera settings, image composition and frame rates. Then it starts!
Using many sample images, he explains the structure of the set and clearly shows how a finished film can be created from individual photos. Let your LEGO® characters run, jump, float and talk. Use tracking shots and effects and simulate running water or a flickering campfire.
Coraline : a closer look at Studio LAIKA's stop-motion witchcraft by
"Explores Coraline's technological and aesthetic approaches, its narrative and visual roots, and its impact on contemporary stop-motion filmmaking and children's media"-- Provided by publisher.
Welcome to Studio1: Studies on Form and Space. This course intends to explore the various 3-dimensional forms and as they interacts with the space. The nature of these forms will be studied and rendered utilizing materials that can be molded, shaped and manipulated according to the theme or content of the project. The course will tackle the tangible/tangible exploration of media from traditional to contemporary. This will cover the introduction to materials, techniques, and ideas that comprise the three-dimensional expressions where students will b encouraged to explore man-made and natural forms and elements. The process of observation, examination and exploration of materials from line, plane, mass and space will be examined in order to create three-dimensional compositions.
Aesthetic 3D lighting : history, theory, and application by
Aesthetic 3D Lighting: History, Theory, and Application delves into the history, the theory, and the practical and aesthetic application of lighting in the fine arts and 3D animation. In this book, animation industry veteran and lighting expert Lee Lanier examines the importance of lighting and its ability to communicate information to the viewer. Lee examines the history of lighting as applied to the fine arts, film, photography, and 3D animation. He discusses the use of light color, light location and direction, and light shadow types to recreate specific locations and to generate moods. He includes guides for successful lighting in 3D animation. Software-agnostic examples lead you through useful 3D lighting set-ups. Chapter-long case studies step you through more complex 3D lighting projects in Autodesk Maya. An accompanying eResource (www.routledge.com/9781138737570) features 3D model files, scene files, and texture bitmaps, allowing you to practice the discussed techniques in Autodesk Maya and many other 3D programs. The lighting techniques covered in this book include: History of lighting as used in the fine arts The scientific mechanisms of light Light types and light application in 3D programs Light qualities including shadows variations Basic and advanced 3D lighting approaches 1-, 2-, 3-point, naturalistic, and stylistic lighting techniques Replication of real-world lighting scenarios and locations Overview of advanced 3D lighting and rendering systems
Designing interior architecture : concept, typology, material, construction by
Designing interior spaces is a task that is equally relevant as architecture, landscape architecture, and urban design for those working professionally in the built environment. In this comprehensive work, an international and interdisciplinary team of authors presents the essential aspects of the various fields of contemporary interior architecture and design. The project examples are illustrated with brilliant photographs and plans. They have been selected according to consistent criteria for all chapters of the book and represent the essential building types, including exhibition stand design, as well as a broad range of today's design approaches. The authors place the collaboration between the various design disciplines at the center of focus. The appendix contains information for further research. All in all, Designing Interior Architecture is a fundamental reference work for all those professionally engaged with the design.
Learning to look at sculpture by
Learning to Look at Sculpture is an accessible guide to the study and understanding of three dimensional art. Sculpture is all around us: in public parks, squares, gardens and railway stations, as part of the architecture of buildings, or when used in commemoration and memorials and can even be considered in relation to furniture and industrial design. This book encourages you to consider the multiple forms and everyday guises sculpture can take. Exploring Western sculpture with examples from antiquity through to the present day, Mary Acton shows you how to analyse and fully experience sculpture, asking you to consider questions such as What do we mean by the sculptural vision? What qualities do we look for when viewing sculpture? How important is the influence of the Classical Tradition and what changed in the modern period? What difference does the scale and context make to our visual understanding? With chapters on different types of sculpture, such as free-standing figures, group sculpture and reliefs, and addressing how the experience of sculpture is fundamentally different due to the nature of its relationship to the space of its setting, the book also explores related themes, such as sculpture's connection with architecture, drawing and design, and what difference changing techniques can make to the tactile and physical experience of sculpture. Richly illustrated with over 200 images, including multiple points of view of three dimensional works, examples include the Riace bronzes, Michelangelo's David, Canova's The Three Graces, medieval relief sculptures, war memorials and works from modern and contemporary artists, such as Henry Moore, Cornelia Parker and Richard Serra, and three-dimensional designers like Thomas Heatherwick. A glossary of critical and technical terms, further reading and questions for students, make this the ideal companion for all those studying, or simply interested in, sculpture.
Manuscript : essentials for the everyday use of interior architects and designers by
MANUscript is a reference book sui generis: a combination of inspiration, guide, and notebook. It explores basic aspects of interior design (ceilings, floors, walls, doors, stairs) and the relevant materials used (rugs, wall paint, glass, wood products, stone, concrete). It also focuses on means of recording and communicating designs: methods of representation, practical tables, rules of thumb, and hands-on suggestions. This updated and expanded second edition addresses new and important topics in day-to-day design practice, discusses how to use plants in green facades, space-defining shrubs, the staging potential of light, and also lists key terms in a multilingual table. There are also stimulating statements on design-related issues from prominent architects, interior designers, and designers. An additional special feature of this publication are the pages with space for personal additions, observations, and notes.
Printed textile design by
This book explains the fundamentals of printed textile design, from design brief through to the completed collection, and introduces the basics of color, drawing, composition, and repeat with a series of step-by-step exercises and examples. Printed Textile Design helps to demystify the design process and provides an invaluable guide to the study and practice of textile design. The book includes case studies of designers working in both the fashion and interiors sectors. It covers hand and traditional print techniques and the latest digital print technologies, with specially commissioned photographs of the processes. All aspects of textile design are covered, from sustainability to manufacturing and marketing the finished product.
Sketching for architecture + interior design by
The debate surrounding hand drawing versus computer-generated imagery has become a hot topic. Having grown up with computers, today's interior design and architecture students are extremely adept at creating computer imagery, but often lack confidence in their freehand sketching skills, or do not know how to sketch at all. Sketching, and the careful observation that it entails, is essential for the successful development of the next generation of designers. Forty-five step-by-step exercises take the student from the simple threedimensional forms of furniture, to interiors, to complex building exteriors and cityscapes. Technical topics covered include tools, line weights, perspective, proportion, composition, shading, serial views and context. Exercises are illustrated with beautiful sketches specially created by the author. Sketching for Architecture and Interior Design is an indispensable and practical guide for students wishing to master the art of looking and sketching.
Successful drawing by
The illustrator Andrew Loomis is revered amongst artists for his mastery of drawing technique and his clean, realist style. His hugely influential series of art instruction books have never been bettered and Successful Drawing, the third in Titan's programme of facsimile editions, returns this classic title to print for the first time in decades. For over 60 years Successful Drawing has provided a superb resource covering all the techniques needed to master three-dimensional drawing. From the fundamentals of proportion, placement, perspective, planes and pattern, through a detailed examination of scale and the effects and capture of light, to the mastery of conception, construction, contour, character and consistency, Successful Drawing is filled with step-by-step instruction, professional tips and beautiful illustration. Engaging, witty, and wonderfully executed, this is a masterclass for amateur artists and professional illustrators alike.
Welcome to Studio1: Studies on Form and Space. This course intends to explore the various 3-dimensional forms and as they interacts with the space. The nature of these forms will be studied and rendered utilizing materials that can be molded, shaped and manipulated according to the theme or content of the project. The course will tackle the tangible/tangible exploration of media from traditional to contemporary. This will cover the introduction to materials, techniques, and ideas that comprise the three-dimensional expressions where students will b encouraged to explore man-made and natural forms and elements. The process of observation, examination and exploration of materials from line, plane, mass and space will be examined in order to create three-dimensional compositions.
Advanced Visual Effects Compositing by
In Advanced Visual Effects Compositing: Techniques for Working with Problematic Footage, learn to tackle difficult visual effect composites in layer-based and node-based compositing programs. In this book, industry veteran and compositing expert Lee Lanier offers tips, tricks, techniques, and workflows for difficult visual effects shots, including poorly shot green screen, moving shots with no visible motion tracking marks, shots requiring three-dimensional (3D) elements that lack 3D renders, poor-quality stock footage, and incorrectly lit shots. Lanier details the common problems of visual effects shots and offers practical solutions using examples from Adobe After Effects and Blackmagic Design Fusion. An accompanying eResource (www.routledge.com/9781138668348) features video image sequences, 3D renders, and other tutorial materials, allowing you to practice the discussed techniques. The visual effects challenges covered in this book include: Chroma keying Motion tracking Relighting in the composite Repairing plates Replicating damage Adding depth with 2.5D Working with stock footage
The art of 3D drawing : an illustrated and photographic guide to creating art with three-dimensional realism by
Artists won't believe their eyes as they learn to draw with photorealistic detail. The Art of 3D Drawing shows artists how to transform simple pencil sketches into jaw-dropping, photorealistic masterpieces. Through a variety of step-by-step exercises and demonstrations, pencil artists learn to take their drawing skills to a whole new level, beginning with a review of the basics, including perspective, shading, rendering textures, and building dimension. Practice lessons then demonstrate how to draw a range of subjects in realistic detail, from food and candy wrappers to animals and portraits. Finally, aspiring artists learn to use color media, including pencils and airbrushing, to add even greater dimension and realism to their artwork to complete their three-dimensional masterpieces.
Blender Master Class : a Hands-On Guide to Modeling, Sculpting, Materials, and Rendering by
Blender is a powerful and free 3D graphics tool used by artists and designers worldwide. But even experienced designers can find it challenging to turn an idea into a polished piece. For those who have struggled to create professional-quality projects in Blender, author Ben Simonds offers this peek inside his studio. You'll learn how to create 3D models as you explore the creative process that he uses to model three example projects: a muscular bat creature, a futuristic robotic spider, and ancient temple ruins. Along the way, you'll master the Blender interface and learn how to create and refi.
Designing Interior Architecture by
Designing interior spaces is a task that is equally relevant as architecture, landscape architecture, and urban design for those working professionally in the built environment. In this comprehensive work, an international and interdisciplinary team of authors presents the essential aspects of the various fields of contemporary interior architecture and design. The project examples are illustrated with brilliant photographs and plans. They have been selected according to consistent criteria for all chapters of the book and represent the essential building types, including exhibition stand design, as well as a broad range of today's design approaches. The authors place the collaboration between the various design disciplines at the center of focus. The appendix contains information for further research. All in all, Designing Interior Architecture is a fundamental reference work for all those professionally engaged with the design.
The Essential Guide to Drawing by
Each book provides an accessible introduction to the subject, backed up by clear examples. All are fully illustrated throughout with attractive examples and clear step-by-step demonstrations.
The Filmmaker's Guide to Visual Effects : the Art and Techniques of VFX for Directors, Producers, Editors and Cinematographers by
The Filmmaker's Guide to Visual Effects offers a practical, detailed guide to visual effects for non-VFX specialists working in film and television. In contemporary filmmaking and television production, visual effects are used extensively in a wide variety of genres and formats to contribute to visual storytelling, help deal with production limitations, and reduce budget costs. Yet for many directors, producers, editors, and cinematographers, visual effects remain an often misunderstood aspect of media production. In this book, award-winning VFX supervisor and instructor Eran Dinur introduces readers to visual effects from the filmmaker's perspective, providing a comprehensive guide to conceiving, designing, budgeting, planning, shooting, and reviewing VFX, from pre-production through post-production. The book will help readers: Learn what it takes for editors, cinematographers, directors, producers, gaffers, and other filmmakers to work more effectively with the visual effects team during pre-production, on the set and in post, use visual effects as a narrative aid, reduce production costs, and solve problems on location; Achieve a deeper understanding of 3D, 2D, and 2.5D workflows; the various VFX crafts from matchmove to compositing; essential concepts like photorealism, parallax, roto, and extraction; become familiar with the most common types of VFX, their role in filmmaking, and learn how to plan effectively for the cost and complexity of VFX shots; See visual effects concepts brought to life in practical, highly illustrated examples drawn from the real-world experiences of industry professionals, and discover how to better integrate visual effects into your own projects.
Screen space reconfigured by
Screen Space Reconfigured' is the first edited volume that critically and theoretically examines the many novel renderings of space brought to us by 21st century screens. Exploring key cases such as post-perspectival space, 3D, vertical framing, haptics, and layering, this volume takes stock of emerging forms of screen space and spatialities as they move from the margins to the centre of contemporary media practice. Recent years have seen a marked scholarly interest in spatial dimensions and conceptions of moving image culture, with some theorists claiming that a 'spatial turn' has taken place in media studies and screen practices alike. Yet this is the first book-length study dedicated to on-screen spatiality as such. Spanning mainstream cinema, experimental film, video art, mobile screens, and stadium entertainment, the volume includes contributions from such acclaimed authors as Giuliana Bruno and Tom Gunning as well as a younger generation of scholars.
Sketching for Architecture + Interior Design by
"This is a first-class resource for students who wish to improve their drawing skills. A must for those who want to advance their visual communication" Simon Pattison, York St John University "...another brilliant teaching and learning recourse by LKP" Nooshin Akrami, University of Bolton "Extremely approachable - the illustrations are not too polished and should be achievable for most students. Excellent contemporary objects/interiors/architecture used as drawn examples all clearly labelled so that students can research them further. The book is extremely well organized and laid out with clear sections, labels, and discrete tasks" Tom Nelson, Coventry School of Art and Design Stephanie Travis' new book teaches architecture and interior design students all they need to know about sketching. With the advancement of technology, the debate surrounding hand drawing versus computer-generated imagery has become a hot topic. Having grown up with computers, today's interior design and architecture students are extremely adept at creating computer imagery, but often lack confidence in their freehand sketching skills, or do not know how to sketch at all. Sketching, and the careful observation that it entails, is essential for the successful development of the next generation of designers whether they practice architecture, interior or product design. Forty-five step-by-step exercises take the student from the simple three-dimensional forms of furniture, to interiors, to complex building exteriors, and cityscapes. Technical topics covered include tools, line weights, perspective, proportion, composition, shading, serial views, and context. Exercises are illustrated with beautiful sketches specially created by the author. Sketching for Architecture + Interior Design is an indispensable and practical guide for students wishing to master the art of looking and sketching. To quote Travis "drawing is truly a tool for seeing. To draw an object, interior or building, you have to look at the subject in a new way. The sketching process is a means of expanding one's creativity and awakening the senses."
Spatial strategies for interior design by
This inspirational and practical guide to organizing and planning interior spaces is packed with photographs, diagrams, models, case studies, and step-by-step instructions. It provides useful information on finding ways to start the design process, analyzing existing buildings, using planning diagrams, developing three-dimensional spatial compositions, designing in section, how to communicate your design ideas, and much more.
